商务英语(二)课文英译中
商务英语阅读教程2——英译汉
商务英语阅读教程2——英译汉Business English Reading Tutorial 2 - English to Chinese TranslationOriginal English Text:Translation in Chinese:工作场所的有效沟通有效沟通对任何商业组织的成功至关重要。
它在促进积极的工作环境、增强团队合作和提高总体生产力方面起到了关键作用。
在今天快节奏的商业世界中，有效沟通技巧比以往任何时候都更重要。
有效沟通的关键之一是清晰。
必须清晰准确传达信息，以确保没有误解的空间。
这可以通过使用简单明了的语言，避免可能会让听众困惑的行话或技术术语来实现。
重要的是要意识到接收者的理解水平，并相应地调整沟通方式。
除了清晰度外，积极倾听是有效沟通的另一个关键要素。
聆听他人的想法和关切有助于建立信任和融洽关系。
它还可以提供更好的问题解决和决策能力。
积极倾听包括全神贯注地听讲者说话，保持眼神交流，并提供反馈或提问以显示兴趣和理解。
有效沟通还涉及非语言暗示，如肢体语言、面部表情和语调。
这些非言语暗示可以传递情感、意图和态度，而仅凭文字可能无法表达。
了解自己的非语言沟通并能够阅读和解释他人的非语言暗示可以极大地增强沟通效果。
在技术时代，电子沟通已成为工作场所沟通的重要组成部分。
虽然电子邮件、即时消息和视频会议提供了便利和效率，但它们不能取代面对面的互动。
在虚拟和面对面沟通之间保持平衡是确保信息有效和有意义交流的关键。
最后，反馈对于有效沟通至关重要。
建设性的反馈帮助个人了解自己的长处和弱点，使其能够提高自己的沟通技巧。
反馈应具体、及时和可操作，才能发挥作用。
它应该关注行为或行动，并避免个人批评。
总之，有效沟通对任何商业组织的成功至关重要。
它涉及到清晰度、积极倾听、非语言暗示、电子和面对面沟通的平衡以及建设性反馈。
通过发展和实践这些技能，个人可以成为更有效的沟通者，并为积极和富有成效的工作环境做出贡献。
商务翻译 英译汉 Unit 2
• 一、 要熟悉外族文化，了解异域人民审美心理；否 则的话，就会在出口商品的商标翻译中出现败笔。
• 首先应深入地了解所译广告及商品的特点。这 包括：第一，掌握商品的特征 ，即品质和品位； 第二，了解原广告策划的6M，即围绕具体的广 告目标，在策划中应该考虑以下六个方面（简 称6M）：Market市场、Message信息、 Media媒体、Motion活动、Measurement评估、 Money金钱。
Unit 2 Ugly Is Only Skin-deep
《商务英语翻译》 （英译汉）
【Translation】
• It may not be much to look at. But beneath that humble exterior beats an air-cooled engine. It won’t boil and ruin your piston rings. It won’t freeze over and ruin your life. It’s in the back of the car for better traction in snow and sand. And it will give you about 29 miles to a gallon of gas. • After a while you get to like so much about the VW②, you even get to like what it looks like. • You find that there’s enough legroom for almost anybody’s legs. Enough headroom for almost anybody’s head. With a hat on it. Snugfitting bucket seats. Doors that close so well you can hardly close them. They’re so airtight, it’s better to open the window a crack first! • Those plain, unglamorous wheels are much suspended independently. So when a bump makes one wheel bounce, the bounce doesn’t make the other wheel bump. It’s things like that you pay $1585 for, when you buy a VW. The ugliness doesn’t add a thing to the cost of the car. • That’s the beauty of it.
商务英语阅读教程2叶兴国译文
商务英语阅读教程2叶兴国译文Why China WorkA look at bright pot in the receion begin with Beijing,where tatecontrol i looking mart。
经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。
The contruction ite of the China Pavilion,hot to the World EpoShanghai 2022 By Rana Foroohar ，NEWSWEEKPublihedJan102022 From the magazine iue dated Jan 19,2022China i the only major economy that i likely to how ignificant growth thi year, becaue it i the only one that routinely break every rule in the economic tetbook In fact, the main reaon China i not lowing afat a the other big five economie i it capacity for macro-control。
中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。
事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。
Why doe China’ market economic ytem work Now that the United State and Europe are moving toward macro-economiccontrol-by nationalizing the banking and car indutrie,and impoing heavy new regulation on the financial indutry-thequetion ha a new urgency。
高级综合商务英语2unit1课文翻译
高级综合商务英语2unit1课文翻译小约翰，柯夏克已料到，卡米尔号飓风来势定然凶猛。
就在去年8月17日那个星期天，当卡米尔号飓风越过墨西哥湾向西北进袭之时，收音机和电视里整天不断地播放着飓风警报。
柯夏克一家居住的地方一—密西西比州的高尔夫港——肯定会遭到这场飓风的猛烈袭击。
路易斯安那、密西西比和亚拉巴马三州沿海一带的居民已有将近15万人逃往内陆安全地带。
但约翰就像沿海村落中其他成千上万的人一样，不愿舍弃家园，要他下决心弃家外逃，除非等到他的一家人一一妻子詹妮丝以及他们那七个年龄从三岁到十一岁的孩子一一眼看着就要灾祸临头。
为了找出应付这场风灾的最佳对策，他与父母商量过。
两位老人是早在一个月前就从加利福尼亚迁到这里来，住进柯夏克一家所住的那幢十个房间的屋子里。
他还就此征求过从拉斯韦加斯开车来访的老朋友查理？希尔的意见。
约翰的全部产业就在自己家里（他开办的玛格纳制造公司是设计、研制各种教育玩具和教育用品的。
公司的一切往来函件、设计图纸和工艺模具全都放在一楼）。
37岁的他对飓风的威力是深有体会的。
四年前，他原先拥有的位于高尔夫港以西几英里外的那个家就曾毁于贝翠号飓风（那场风灾前夕柯夏克已将全家搬到一家汽车旅馆过夜）。
不过，当时那幢房子所处的地势偏低，高出海平面仅几英尺。
“我们现在住的这幢房子高了23英尺，，’他对父亲说，“而且距离海边足有250码远。
这幢房子是1915年建造的。
至今还从未受到过飓风的袭击。
我们呆在这儿恐怕是再安全不过了。
”老柯夏克67岁，是个语粗心慈的熟练机械师。
他对儿子的意见表示赞同。
“我们是可以严加防卫。
度过难关的，”他说？“一但发现危险信号，我们还可以赶在天黑之前撤出去。
”为了对付这场飓风，几个男子汉有条不紊地做起准备工作来。
自米水管道可能遭到破坏，他们把浴盆和提俑都盛满水。
飓风也可能造成断电，所以他们检查手提式收音机和手电筒里的电池以及提灯里的燃料油。
约翰的父亲将一台小发电机搬到楼下门厅里，接上几个灯泡。
商务英语综合2汉译英整理
商务英语综合2汉译英整理商务英语综合2汉译英整理Unit 11.我不愿意告诉你，但是如果三个月内我们不能招揽到更多的顾客的话，归根结蒂的问题是公司将面临倒闭。
(go out of business)I hate to tell you this,but if we don’t get more customers the next three months,the bottom line is that we’ll go out of business.2.当局可能会对户外广告的副作用加以干预，但是，这并不意味着该禁令在法律上的合理性。
它阻碍了我们的企划方案。
(be concerned with)The authorities might be concerned with the side effects of the outdoor ads,but this does not mean the ban is legally justifiable.It has hindered us from scheduling our projects.3.复杂的革新金融体系固然容易遭受破坏，但是单一、严格管制的金融体系势必导致经济发展迟缓。
(susceptible)A sophisticated and innovative financial system is susceptible to destructive booms;but a simple,tightly regulated one will condemn an economy to grow slowly.4.布什总统说他了解很多美国人都担心未来经济的发展，持续不稳定的房地产市场存在风险，使更多人面临失业危险。
(in jeopardy) President Bush says he knows many Americans are concerned about the future of the economy,with the risk that continued instability in the housing market could put more jobs in jeopardy.Unit 21.鲍勃的勤勉和智慧为他的成功铺平了道路。
商务英语Chapter 2参考译文及答案
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
商务英语Unit2译文及答案
金融市场概览彼得是一家企业的工业工程师，月收入3000美元。
他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。
我们对货币相当熟悉，因为人们几乎天天接触货币。
人们取得货币收入，用货币购买商品、支付劳务。
现在大部分的货币都是纸制货币或金属货币。
但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。
如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。
有两种基本的货币活动：货币收支和货币借贷。
货币收支，通常称为货币流通，是指货币的取得和使用。
由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。
于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。
货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。
因此，金融市场就是融资场所。
货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。
比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。
由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。
最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。
让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。
该危机由索罗斯量子基金的袭击直接所致。
由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。
高级综合商务英语2第一单元课文翻译
高级综合商务英语2第一单元课文翻译In this summer vacation, travel to my knowledge, learning greatly inspired me.In life, we meet the breeze bus to travel, let me see the boundless sea, green forest...... Just like entering a wonderland general. One day, we came to the ten in the lotus pond, then it is the lotus in full bloom, we see a stand gracefully erect on the surface of the lotus flower, very beautiful, like a proud princess. We went to the bustling city -- Shanghai, the bustling night, Shanghai Tan into ocean of lights, neon lights shining in the Oriental Pearl TV Tower, a landmark building in Shanghai.In the study, I learned a lot, especially reading, writing, math can get the teacher's praise, so in the summer vacation, my study is full of harvest, I to learn reading and writing more confident.Group activities, I went to the ten sewage treatment plant, the sunflower base, pond, Paojiang China State Grid Corp, I learned a lot in practice of extra-curricular knowledge, benefit, but also enhance the friendship between the students.This summer, I learned a lot, I felt a meaningful holiday.在这个暑假中，旅行使我增长见识，学习使我深受启发。
商务英语综合教程2 汉译英
商务英语综合教程2 汉译英原文P19近年来在布鲁塞尔不难看到，英语正以不可遏止的态势日益成为欧洲的通用语言。
哪些母语是英语、懒于学习汉语的人们（的确有这样的人），可以毫不费力地在布鲁塞尔工作或游览，这让人感觉难堪。
在这个迷人的比利时城市，到处可以听到英语，看到英文，并越来越普遍，在水泥和玻璃构成的欧洲区更是如此。
但是，与这一趋势相反的迹象也日益彰显，这倒不是因为怀旧，而是出于经济效益和政治公平的考虑。
非常巧合，在布鲁塞尔你也能看到反对英语成为通用语的态势的增长。
在欧洲区，欧盟的扩张使得英文不仅领先于其他语言，而且出于绝对优势地位。
欧盟号称拥有27个成员国，23种官方语言，但只有重要会议才用翻译；事实上，较低级别的会议中唯一的工作语言是英语。
这对于欧洲是否有益？给人的感觉是这样比较高效，但是对于很多人来说，英语本族语人享有不公平的优势：用母语辩论要容易得多。
并且，对于非英语本族语人来讲，听懂其他国家非英语本族语人的英语是很难的，但对于英国人或爱尔兰人来讲，破译各种口音的英文并非难事。
瑞士经济学家弗兰克斯。
格林（Francois Grin）说，借助英语的优势，英国人每年从邻国隐性获利数十亿欧元。
他给出了多种理由，其中之一是，英国用于学校语言教学的支出，远远少于法国、瑞士等国家。
更令人难以接受的是，英国从教外国人学英语中获利。
In recent years Brussels has been a fine place to observe the irresistible rise of English as Europe’s lingua franca. For native speakers of English who are lazy about learning languages (yes, they exist), Brussels has become embarrassingly easy place to work or visit. English is increasingly audible and visible in this charming Belgian city, and widespread in the conerete-and-grass European quarter. Now , however, signs of a backlash are building. This is not based sentiment, but on points of economic efficiency and political fairness. And in a coincidence, Brussels is again a good place to watch the backlash develop.Start in the European district, where the expansion of the European Union has left English not just ahead of other languages, but in the position of utter dominance. The union now boasts 27 members and 23 official languages, but important meetings use interpreters. At lower levels, as a matter of fact, English is the language spoken.Is this good for Europe? It feels efficient, but being a native English-speaker also seems to many to confer an unfair advantage. It is far easier to argue a point in your mother tongue. It is also hard work for even the best non-native speakers to understand other non-native versions of English, whereas it is no great strain for the British or Irish to decipher the various accents.Francois Grin, a Swiss economist, argues that Britain enjoys hidden transfer from its neighbors worth billions of Euros a year, thanks to the English language. He offers several reasons, starting with spending in Britain on language teaching in schools, which is proportionately lower than in France or Switzerland, say, to add insult to injury Britain profits from teaching English to foreigners.P421986年，飞机制造商们发布了他们第一部简化技术英语（Simplified Technical English）指南，随后被美国航空运输协会(Air Transport Association of America)采用，并自那时起成为一个国际标准。
新世纪商务英语综合教程第二册课文译文概要
新世纪商务英语综合教程第二册课文译文第一单元语言的事务和商务的语言课文一以其它手段建立的世界帝国汪滢陈俐丽译它无处不在。
它是约3.8亿人的母语，还是约占此人数三分之二人的第二语言。
全世界有10亿人在学习它，约占世界人口三分之一的人或多或少会接触到它。
预计到2050年，全世界半数人会近乎精通它。
它是全球化时代的语言——国际商务、政治和外交等活动使用它，也是计算机和互联网的通用语言。
你能在科特迪瓦的海报上看到它，能在东京的流行歌曲中听到它，还能在金边的官方文件中读到它。
《德国之声》电台用它播放节目，法国商学院用它授课，玻利维亚的内阁会议用它作为交流媒介。
的确，这种在14世纪的英格兰只有“下等人”才说的语言取得了长足的发展进步，如今已经成为世界的语言。
为什么会这样？原因不在于英语好学。
诚然，英语单词词性简单，但是动词变化不规律，语法怪异，拼写和发音之间的对应简直是噩梦。
由于传播十分广泛，英语衍生出众多的版本，有些独特的表达连英语为“母语”的人们也难以相互理解。
英语的来源甚广，包括罗曼语、日耳曼语、挪威语、凯尔特语等等，因此它必定会杂乱无章，但正是这种灵活性在使它变得庞杂的同时，也变得更加强大。
提到新词，英语几乎毫不阻拦地接纳。
每年出版商都会推出包含大量新词的新字典。
例如，过往十年里不仅出现了很多网络用语、计算机用语、手机用语（如“浏览器”、“下载”、“发短信”等），还诞生了大量青少年俚语（如“赞”、“正”、“残”、“酷”、“杯具”）。
虽然一些守旧者强烈反对，但这些都被英语欣然接纳。
英语母语者也并非一直对自己语言的这种放任态度毫不在意。
18世纪便有三位作家——约瑟夫·爱迪生（《旁观者周刊》的创立者）、丹尼尔·笛福（《鲁滨逊漂流记》的作者）以及约翰森·斯威夫特（《格列佛游记》的作者）希望建立一个委员会来规范英语。
所幸，自由贸易的原则占了上风。
一种语言的成败并不取决于它的内在品质，“而全在于说这种语言的人拥有多大权力。
商务英语阅读第二版彭萍课文翻译
商务英语阅读第二版彭萍课文翻译We are the ancient and great creatures of this world, deep in the thick earth, standing in a century, millennium, millions of years... the wind over our hair, gently that is the gift of heaven; rain over our bodies, wet that is the baptism of the sky, thunder over our heads, rumble that is the sky outside the chanting; the lightning across our vision, it is the dance of nature.Our tree life is like this, constantly spit out oxygen, let people's air become fresher, I always think that human beings love us, but from that day on, my view began to change.The screams of the chainsaw began to get into our homes, and I saw my partners fall one by one.The chainsaw bit our skin wildly, as the beautiful skin began to fall off, revealing the white bones and flesh.Light green blood mixed with glittering tears, into the earth, quietly my partners away.A round stake, is all they left, left without complaint.I began to be confused, began to numb, I do not know whether it is worth paying for human beings.Finally one day, nature could no longer bear the pain of soil erosion, it began to roar ——the whole village was flooded... although most families have died, but this is their own consequences, even if god to them severe punishment!The flood lasted for three days and three nights, and when I felt that while the centuries had passed on, it had stopped and gradually retreated.Then look at the water "washed" through the village, fragmented, a desolate.The rice fields were washed away, the houses were submerged, and people fled back to their homes.The next morning, I heard some sound, thought to cut down trees again, can not help but tremble, but when I looked carefully, I found that people are busy building houses, planting rice fields, a busy scene.While I was happy at the sight, and sighing for my brothers and sisters, I saw many young children around me, busy growing saplings in the wilderness.The village has prospered once again.After three years, the children grew into strong young people, saplings grew into trees, small animals back tous.Everything is back to the former thriving scene.Think of the previous scene, and look at the scene in front of the scene, the heart has unspeakable joy, also have sorrow.Humans!Wake up, don't indulge in the temptation of money, nature has lit up the red warning lights for your future ecological environment.译文：我们是这个世界上古老而伟大的生灵，深扎在厚厚的泥土里，在一片土地上屹立百年、千年、亿年……风抚过我们的发稍，轻轻的那是天堂的恩赐；雨淋过我们的身躯，湿湿的那是苍穹的洗礼；雷鸣过我们头顶，隆隆的那是天外的咏叹；闪电掠过我们的视野，精悍的那是大自然的舞蹈。
商务翻译英译汉 Unit (2)
• 一种出口干电池的商标叫“白象”，英译成“White Elephant”。殊不知a white elephant是条固定的英文短 语，意为“沉重的负担”（a burdensome possession） 或“无用而累赘的东西”（useless）。“蜜蜂”牌洗 澡香皂被直译为“Bees”。这是完全对应的英译，但英 文读者却不欢迎这个译名，因为蜜蜂身上有几乎看不见 的绒刺，擦在身上自然感觉不到舒服。马戏牌扑克牌被 音译成“Maxipuke”也是符合翻译技巧和原则的。但这 个汉语拼音牌名正好是两个英义词“Maxi”（＝very large or particularly big特大的）和“puke” （=vomit 呕吐物，催吐剂；令人作呕的人成物）的集合。人们玩 扑克无疑多为娱乐，起名“马戏”对中国人来说是个很 理想的名字。可英国人对此译名却可能是望而却步。它 不仅不给人以快乐的感觉，反而令人感到恶心。
Unit 2
Ugly Is Only Skin-deep
《商务英语翻译》 （英译汉）
【Translation】
It may not be much to look at. But beneath that humble exterior beats an air-cooled engine. It won’t boil and ruin your piston rings. It won’t freeze over and ruin your life. It’s in the back of the car for better traction in snow and sand. And it will give you about 29 miles to a gallon of gas. • After a while you get to like so much about the VW②, you even get to like what it looks like. • You find that there’s enough legroom for almost anybody’s legs. Enough headroom for almost anybody’s head. With a hat on it. Snugfitting bucket seats. Doors that close so well you can hardly close them. They’re so airtight, it’s better to open the window a crack first! • Those plain, unglamorous wheels are much suspended independently. So when a bump makes one wheel bounce, the bounce doesn’t make the other wheel bump. It’s things like that you pay $1585 for, when you buy a VW. The ugliness doesn’t add a thing to the cost of the car. • That’s the beauty of it.
商务英语( 第二版 )课文翻译
高级商务英语阅读课文译文第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了，它贴在鞋子上、玩具上、服装上，以及为跨国公司制造的其他商品上，世界各地到处可见。
现在真正新鲜的是以中国品牌出售的中国制造的商品。
目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌；其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。
但是正在海外市场上试水的各大先锋公司，很有可能把事情做大。
一些人认为，在创业精神饱满的本地管理层的协助下，或者在一些想在其产品系列里添加新产品的外国公司的协助下，中国商品在极具竞争力的价格的基础上，若把卖点放在产品质量和异国情调上，那末10 年之内，中国品牌将一个一个地走向全球。
总部在香港的广告公司中国精信（Grey China）的执行董事陈一木丹（Viveca Chan）说：“如果世界上只有一个国家具备创立全球品牌的潜力，那么这个国家就是中国。
”短期之内，中国商品最有希望打入国际市场的当属中草药和特色食品，当然也包括那些体现中国浪漫并具有异国情调的产品，例如化妆品、时装和音乐作品。
中国总部设在上海的泰勒·娜尔森·索福瑞（Taylor Nelson Sofres）市场调研公司的中国区总经理Kevin Tan 说：“与中国相联系的神秘色彩还有许多。
化妆品是种靠形象推销的产品，假如你要做化妆品，你会一下子就发现，中国化妆品来头不小。
”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌，也包括家用电器等具有品牌潜力的产品，它们都能以竞争性的价格提供高品质的产品。
这些中国品牌中的一部分，最终将会通过合资、兼并和收购的途径走向国际市场。
而对于合资双方中的外国投资者来说，这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体，同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。
整个20 世纪90 年代，“中国品牌”这个概念一直在发育着，而目前在国内受到的重视更大了。
商务英语2课文翻译unit7-8
商务英语2课文及翻译Unit 7索赔与付款是货物贸易中常见的现象。
有理有据地提出诉求远比胡搅蛮缠或漫天要价令人信服。
付款的方式有很多种，同样，与客户的有效沟通，方能达成一致，互利共赢。
1.Business Complaint投诉Daniel gets a call from a customer, Mr. Wilson, who is complaining about an error in the weight of his delivery.客户威尔逊打电话给丹尼尔，投诉交货重量的误差问题。
D: Hello, Mr. Wilson. Your request for compensation surprises me. What happened?丹尼尔：您好，威尔逊先生。
您对于索赔的请求让我很吃惊。
发生了什么事？W: The issue is a shortage of weight. The Tianjin Commodity Inspection Bureau's report shows a difference of 15 tons between the actual landed weight and the invoiced weight.威尔逊：是货物重量不足的问题。
天津商品检验局的报告显示发票标示的重量与实际落地的重量相差了15吨。
D: We regret we cannot review your claim as it really has nothing to do with us.I would like to point out that the weight of the cargo on loading was taken by actual physical weighing of the product. The scales were checked and the captain of the ship supervised the weighing, so he can prove that full weight was delivered.丹尼尔：很遗憾，我们不能处理您的索赔，因为这和我们没有任何关系。
综合商务英语2翻译
The conjunction of heavy rains and strong winds caused flooding. 大雨和大风加在一起造成了洪水泛滥.
disjunction
n. 分离; 析取 The failure of any process in meiosis can result in chromosome mal disjunction. 这个过程中,任何一个环节的错误都可能会导致染色体的异常分离.取
proximate
adj. (时间、顺序等方面）近邻的，最接近的
The proximate desired closed - loop model is got by the controller. 根据该方法可以获得近似的理想闭环模型.
calibration
n. 校准，标准化; 刻度，标度; 测量口径
you feel it might be wrong. Don't succumb to the temptation to have just one cigarette... 不要经不住诱惑，只抽一支烟也不行。 The Minister said his country would never succumb to pressure. 首相说他的国家永远都不会屈服于压迫。 VERB 感染，死于(疾病) If you succumb to an illness, you become affected by it or die from it. A few years later, Katya succumbed to cancer in London... 几年后，卡佳因患癌症在伦敦病逝。 I was determined not to succumb to the virus.
新视野商务英语综合教程2课文翻译
新视野商务英语综合教程2课文翻译The moment. Hope, just ninemonths o1d, saw another haby fall, tears welled up inher own eyes and she crawled off to be comforted by her mother, as thoughit were she who hed beenhurt. And 15- month-old Michael went to get his own teddybcarfor his crying friend Paul; whenPaul kept crying，Michacl rctrieved Paul' ssecurity blanket for hiu.霍普才九个月大，一见到另一个婴儿摔倒，泪水就涌了出来。
她爬到妈妈身边示求安慰，就好像是她自己摔疼了。
15个月大的迈克尔去把自己的玩具熊拿来给正在大哭的朋友保罗:保罗不停地大哭的时候，迈克尔昔保罗捡回他的安乐毯。
Both these small acts of syupathy and caring were observed by motherstrained to record such incidents of empathy in action. The results ofthe study .suggest that the roots of empathy can be traced to infancy. Virtually from theday they are born nfants are upset when they hear another infant crying- aresponse some see as the earliest precursor of empathy,这些小小的衣示同情和关爱的举动都是接受过记录同感行为训练的母亲们观察到的。
新世纪商务英语综合教程第二册课文译文(1)
新世纪商务英语综合教程第二册课文译文第一单元语言的事务和商务的语言课文一以其他手段建立的世界帝国汪滢陈俐丽译它无处不在。
它是约3.8亿人的母语，还是约占此人数三分之二人的第二语言。
全世界有10亿人在学习它，约占世界人口三分之一的人或多或少会接触到它。
预计到2050年，全世界半数人会近乎精通它。
它是全球化时代的语言，是国际商务、政治和外交的语言，也是计算机和互联网的语言。
你能在科特迪瓦的海报上看到它，能在东京的流行歌曲中听到它，还能在金边的官方文件中读到它。
《德国之声》电台用它播放节目，法国商学院用它授课，玻利维亚的内阁会议用它作为交流媒介。
的确，这种在14世纪的英格兰只有“下等人”才说的语言取得了长足的发展进步，如今已经成为世界的语言。
为什么会这样？原因不在于英语好学。
诚然，英语单词词性简单，但是动词变化不规律，语法怪异，拼写和发音之间的对应简直是噩梦。
由于传播十分广泛，英语衍生出众多的版本，有些独特的表达连英语为“母语”的人们也难以相互理解。
英语的来源甚广，包括罗曼语、日耳曼语、挪威语、凯尔特语等等，因此它必定会杂乱无章，但正是这种灵活性在使它变得庞杂的同时，也变得更加强大。
提到新词，英语几乎毫不阻拦地接纳。
每年出版商都会推出包含大量新词的新字典。
例如，过往十年里不仅出现了很多网络用语、计算机用语、手机用语（如“浏览器”、“下载”、“发短信”等），还诞生了大量青少年俚语（如“赞”、“正”、“残”、“酷”、“杯具”）。
虽然一些守旧者强烈反对，但这些都被英语欣然接纳。
英语母语者也并非一直对自己语言的这种放任态度毫不在意。
18世纪便有三位作家——约瑟夫·爱迪生（《旁观者》周刊的创立者）、丹尼尔·笛福（《鲁滨逊漂流记》的作者）以及约翰森·斯威夫特（《格列佛游记》的作者）希望建立一个委员会来规范英语。
所幸，自由贸易的原则占了上风。
一种语言的成败并不取决于它的内在品质，“而全在于说这种语言的人拥有多大权力。
商务英语第二版 课文翻译9
Beyond Bretton Woods 2后布雷顿森林体系2.0版WHEN the leaders of the Group of Twenty (G20) countries meet in Seoul on November 11th and 12th, there will be plenty of backstage finger-pointing about the world’s currency tensions. American officials blame China’s refusal to allow the yuan to rise faster. The Chinese retort that the biggest source of distortion in the global economy is America’s ultra-loose monetary policy—reinforced by the Federal Reserve’s decision on November 3rd to restart “quantitative easing”, or printing money to buy government bonds (see article). Other emerging economies cry that they are innocent victims, as their currencies are forced up by foreign capital flooding into their markets and away from low yields elsewhere.当二十国集团领导人于11月11日至12日齐聚首尔，私下里纷纷指责世界货币大战。
美政府官员指责中国拒绝人民币升值过快。
中国人反驳称全球经济扭曲究其根源是美国的过度宽松的货币政策---美联储决定于11月3日重启量化宽松政策，或印刷纸钞购买政府债券（见报道）的举措使扭曲加剧。
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Unit 21.The manufacturer, therefore, has to find the balance between designing a separate car foreach market – which would be exorbitantly costly – and designing one car for all markets.因此，制造商就必须在为每个市场设计一辆不同的车（这当然需要高昂的费用）和为所有市场设计同一款车之间寻求平衡。
2.Such opportunities are not normally available to a company that operates only in onecountry or is only just entering a new country.只在一个国家经营或只进入一个新的国家的公司通常得不到这样的机会。
3.The advent of the Internet and Intranets has the potential to accelerate the process ofmining all markets for relevant information and for features that can be included in new products.互联网和局域网的来临有可能加快发掘所有的市场找到相关信息和能被用到新产品中的特征的过程。
4.The laboratories co-ordinates their efforts by looking at the possibilities of melding productideas arising from different countries.这些实验室通力协作寻求把产生于不同国家的关于产品的想法加以整合的可能性。
5.The product itself may have been developed with reference to observations of present andpotential customers rather than conventional market research.产品本身的开发也许参考了对现有或潜在客户的观察，而不是常规的市场研究。
6.When Citibank introduced its credit card in the Asia-Pacific region, it launched it sequentiallyand tailored the product features for each country while maintaining its premium positioning.当花旗银行在亚太地区推出信用卡业务时，它在各个国家依次推出并且在维持它的高端定位的同时为每个国家度身打造了一些独特的产品特征。
Unit 41.The dramatic success gives the Finnish group, led by Chief Executive Jorma Ollila, an obviousclaim to membership of any league ranking the world’s most respected companies.令人瞩目的成功让首席执行官约玛.奥雷拉领导下的这家芬兰集团公司得以轻松地跻身于任何一个世界最受尊敬公司的排行榜之中。
2.Focus meant turning Nokia from a sprawling conglomerate, with a promising mobilebusiness, into a dedicated mobile phone company.专门化意味着把诺基亚从拥有前景诱人的移动通讯业务的一家业务繁杂的集团公司变成一个专门的手机公司。
3.Out went much of ‘the baggage’ --- chemicals, tyres, cables and television-set manufacturingwere among the businesses offloaded during the early 1990s.许多‘包袱’都被甩掉了--- 化学品、轮胎、电缆、及电视机制造都是在九十年代初被精简掉的业务。
4.The group has outstripped its rivals, Motorola and Ericsson, because it has allied engineeringexcellence with great marketing flair.诺基亚集团已经超越了竞争对手摩托罗拉和爱立信，因为它把精良的做工和骄人的营销才能结合起来。
5.Moreover, it has kept at the forefront of innovation, shortening product cycles, andlaunching new models just when the margins on old ones are starting to dive.此外，它一直稳居创新的前沿，缩短产品周期并且在旧款产品利润率开始大幅收窄时及时推出新品。
6.But even more advanced technologies are on their way, rivals are snapping at its heels, andliving up to the market’s high-placed expectations will be an ever more daunting challenge.但是，甚至更先进的技术即将出现，竞争对手们也在紧追不舍，而且不辜负市场高得出奇的期望也将是一个更令人望而生畏的挑战。
Unit 51.Like the other 99 companies singled out, SAS is not content to reward employees with amere pay cheque. Instead, the company is dead set on making their lives easier.像其他99个被选出来的公司一样，SAS不会满足于仅用一份工资单来酬劳它的员工。
相反，它下定决心要使他们的生活变得轻松惬意。
2.Indeed, there is little these good employers will not do to take the loa d off their workers’shoulders.事实上，为了减轻员工肩负的重担，没有什么事情是这些好雇主们不愿做的。
3.Some even lay on company holidays, whisking workers and their partners off to luxury islandlocations.一些公司甚至提供公司度假游服务，带领员工和他们的伴侣去豪华的海岛度假胜地。
4.For these forward-looking employers the vexed problem of work / life balance --- assumedto be one of the greatest workplace issues facing us --- is magically eliminated.对于这些高瞻远瞩的雇主而言，工作/生活平衡这个棘手的问题（被认为是我们面对的最大的工作场所的问题之一）被奇迹般的消除了。
5.These companies are mounting a take-over bid for their employee’s lives with the result thatthe issue of balance no longer arises.这些公司正在发起接管员工生活的活动，希望活动的结果是工作/生活平衡的问题不再发生。
6.It might mean the prospect of severing one’s entire life from an employer is so daunting thatit seems easier to stay put.它也许意味着把自己的生活和公司完全脱离的前景是那么令人恐惧以至于维持现状看起来更容易一些。
7.An employer that tackled the long-hours culture would be reaching the parts that all thefree hairdos, Viagra and guitar lessons in the world will never reach.一个解决了超时工作文化的公司在工作/生活平衡问题方面是世界上所有免费的理发，伟哥和吉他课程都望尘莫及的。
Unit 61.International businesses believe they are not fully prepared to handle a growing number ofthreats in an increasingly volatile global marketplace.许多国际化的公司认为它们还没有为在越来越动荡的全球市场中不断增加的威胁做好充分的准备。
2.According to the company’s annual assessment of risks facing international business,globalisation and the development of communications technologies have precipitated significant concerns among executives concerning risks.根据这家公司对国际商业面临的风险所做的年度评估的说法，全球化和通讯技术的发展已经在关注风险的执行官中引起很大的担忧。
3.These concerns were revealed through a business survey, conducted by the IndustrialResearch Bureau, of US and European companies about attitudes to risk and risk management among international business development directors.由产业研究局所做的关于在美欧公司中国际商业发展主管们对风险及风险管理的态度的一份商业调查揭示了这些担忧。