主题酒店项目可行性研究报告

主题酒店项目可行性研究报告（此文档为word格式,下载后您可任意修改编辑！）

目录

1导论____________________________________________________________ 5 1.1项目基本情况__________________________________________________________________________________ 5 1.2项目承办单位__________________________________________________________________________________ 6 1.3项目发展规划__________________________________________________________________________________ 6 1.4项目总投资及资金来源 _______________________________________________________________________ 7 1.5经济及社会效益 _______________________________________________________________________________ 7 1.6结论与建议 ____________________________________________________________________________________ 7 1.7项目可行性研究报告编制单位_______________________________________________________________ 8 2项目建设背景和必要性____________________________________________ 9 2.1项目建设背景__________________________________________________________________________________ 9 2.2项目建设的必要性 __________________________________________________________________________ 14 3项目市场调研分析_______________________________________________ 17 3.1某某主题酒店分析 __________________________________________________________________________ 17 3.2项目区域背景________________________________________________________________________________ 26 4项目竞争优势___________________________________________________ 29 4.1某某超人气品牌效应________________________________________________________________________ 29 4.2国际化的管理系统 __________________________________________________________________________ 29 4.3敏捷的客户个性需求满足能力_____________________________________________________________ 29 4.4国内首创酒店业6S服务系统 ______________________________________________________________ 30 4.5创新营销模式，让顾客排队上门 __________________________________________________________ 30 4.6多元化盈利模式，赚钱无上限_____________________________________________________________ 31 4.7经济社会环境利好保障项目可行 __________________________________________________________ 31 4.8国际化标准设计保障项目可行_____________________________________________________________ 32 4.9强大的支撑实力保障项目可行_____________________________________________________________ 32

5项目总体布局方案_______________________________________________ 34 5.1项目核心 _____________________________________________________________________________________ 34 5.2项目的构建 __________________________________________________________________________________ 34 5.3项目文化主题定位 __________________________________________________________________________ 35 5.4项目功能定位________________________________________________________________________________ 35 5.5项目市场定位________________________________________________________________________________ 37 6酒店建筑规划和功能划分_________________________________________ 40 6.1酒店建筑规划________________________________________________________________________________ 40 6.2客房面积分配________________________________________________________________________________ 40 6.3餐饮会议面积分配 __________________________________________________________________________ 40 6.4娱乐面积分配________________________________________________________________________________ 41 6.5机电设备用房面积分配 _____________________________________________________________________ 41 6.6后勤及员工生活区面积分配_______________________________________________________________ 41 6.7服务区域休息区布局规划 __________________________________________________________________ 41 6.8交通__________________________________________________________________________________________ 42 6.9相关技术指标汇总 __________________________________________________________________________ 43 7项目运营_______________________________________________________ 45 7.1主题酒店设计________________________________________________________________________________ 45 7.2主题酒店营销________________________________________________________________________________ 46 7.3品牌连锁策略________________________________________________________________________________ 50 8酒店连锁展望___________________________________________________ 53 9项目财务分析___________________________________________________ 54 9.1项目投资估算________________________________________________________________________________ 54 9.2酒店运营费用估算 __________________________________________________________________________ 54 9.3项目收入估算________________________________________________________________________________ 58 9.4投资回报 _____________________________________________________________________________________ 58