最新中职商务英语阅读教案：ChapterElevenInsurance

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外贸英语函电——PBL教学模式

教学要求
该课程分课堂授课与实训课相结合，采用PBL教学模式。课堂授课学时为36学时，实训课学时为16学时, PBL 讨论课为20学时。期末成绩将根据PBL教学模式要求进行考核，根据期末考试成绩、课堂出勤率、课堂参与度、小组讨论开展情况、对项目的贡献率、最终报告完成情况等评定最终学习成绩。
二、注重课程与企业的关联度
本课程从设立之日起就与企业有很高的关联度，体现在教学内容、教学团队、教学资源等方面 1在课程内容的选取上，针对学生未来就业岗位群的要求，企业经常开展什么样的外贸活动，我们就以这些活动的策划与组织规范为教学内容，为企业培养实用人才。在安排具体的教学内容时，借鉴和参考相关企业员工岗位标准和内训资料，使教学内容与企业高度相关，缩短课堂与企业的距离。
一、注重学生职业能力培养
针对行业发展需要整合教学模块、序化教学任务，针对学生未来的就业岗位实际需要突出技能点训练。通过对企业各种外贸活动的分析研究，课程组把课程内容整合为装扮外贸业务员、银行、保险、物流、海关、涉外礼仪6项任务，在任务之下提炼出支撑任务的主要技能点。此外，本课程在注重岗位技能训练的同时，注重素质培养目标，关注学生情商的培养，通过教学内容的合理编排和教学过程中的训练体验，提升学生的沟通能力和团队合作精神。
主讲内容
Chapter Six Conclusion of Business Chapter Seven Terms of Payment Chapter Eight Establishment and Amendment of L/C Chapter Nine Packing Chapter Ten Shipping Marks and Shipment Chapter Eleven Insurance Chapter Twelve Complaints and Claims Chapter Eighteen Other Letter Writing

中等职业学校英语教材教案unit

中等职业学校英语教材教案Unit 1一、教学目标：1. 知识目标：学生能够掌握常用的英语问候语和介绍自己的方式。

学生能够理解和运用基本的日常用语，如询问时间、地点、天气等。

学生能够理解简单的英语指令和问题，并能够进行基本的回答。

2. 技能目标：学生能够听懂并能够用英语进行简单的自我介绍。

学生能够听懂并能够用英语询问时间、地点、天气等。

学生能够听懂并能够用英语回答简单的提问。

3. 情感目标：学生能够积极参与课堂活动，增强自信心。

学生能够通过英语交流，培养跨文化交流的意识。

二、教学内容：1. 问候语和介绍自己：如何用英语进行问候，介绍自己的姓名、年龄、来自哪里等。

2. 日常用语：如何用英语询问时间、地点、天气等，以及如何回答这些问题。

3. 简单指令和问题：如何用英语进行简单的指令和提问，以及如何进行简单的回答。

三、教学方法：1. 任务驱动法：通过设定具体的任务，引导学生参与课堂活动，提高学生的实际应用能力。

2. 情景教学法：通过创设真实的语境，让学生在实际情境中学习和使用英语。

3. 互动教学法：通过教师与学生、学生与学生之间的互动，激发学生的学习兴趣和积极性。

四、教学步骤：1. 热身活动：教师与学生用中文进行简单的自我介绍，引导学生用英语进行自我介绍。

2. 教学新知识：教师展示一些常用的英语问候语和介绍自己的方式，引导学生进行学习和模仿。

3. 实践环节：教师创设一些实际情境，如询问时间、地点、天气等，让学生进行实际操作和练习。

4. 总结和反馈：教师对学生的表现进行总结和评价，鼓励学生积极参与课堂活动。

五、课后作业：1. 复习本节课所学的英语问候语和介绍自己的方式。

2. 练习用英语询问时间、地点、天气等，并能够进行回答。

3. 准备下一节课所需带的教材和资料。

中等职业学校英语教材教案Unit 6六、教学目标：1. 知识目标：学生能够掌握有关日常生活中的常见场景的英语表达方式，如餐厅、医院、机场等。

学生能够理解和运用基本的英语句子结构，如主语+谓语+宾语。

《职通商务英语》第三册1-6单元教案(高教社).doc

综合英语（3）课程教案8th period*Free talkingDiscussion topics: What are the differences between domestic trade and international trade? 作业布置：.1. Do Translation on p ・ 6 parts as HW.2.Try to retell the main idea of the text.3.Review the expressions about how to ask for an appointment. 课后小结：综合英语（3）课程教案综合英语（3）课程教案课后小结:综合英语（3）课程教案综合英语（3）课程教案综合英语（3）课程教案Difficult sentences:1.Foreign exchange traders generate profits, or losses, by speculating whether a currency will raise or fall in value in comparison to another currency.外汇贸易商们通过预测一种货币对另一种货币的升值或贬值进行投机，并由此盈利或亏损。

This sentence can be paraphrased as "Foreign exchange traders earn profit or loss money by doing their business with anticipation of one currency^ change in value compared with another's：Speculate, to buy goods, property, shares, etc, hoping that you will make a profit when you sell them.2.The value of a currency, in the simplest explanation, is a reflection of the condition of that contrry's economy with respect to other major economices.。

最新中职商务英语阅读教案：ChapterThirteenMarketingMix

[问答] 根据课文内容，小组抢答练习 5 [问答] 根据课文内容，小组抢答练习 6
阅读篇章 B [自学练习] 学生根据课后提供的单词和句子翻译，进行自学阅读练习。
[问答] 小组抢答第 7 题根据课文内容，可以让学生 brainstorm 知道的咖啡知识
[问答] 小组抢答第 8 题
1. What are the core products of Starbucks? 2. What is the objective of Starbuck? 3. How does Starbucks plan to achieve the objective?
4. What kind of marketing approach does Starbucks choose? 5. How many coffee shops does Starbucks plan to have outside of United States in future?
[问答] 小组抢答第 9 题
【教学媒体及教学方法】
制作 PPT。演示法、讲授法、分组讨论法。
【课时安排】
2 课时（90 分钟）。
【教学过程】
第一环节导入（15 分钟）活动一: 要求学生小组讨论图片及相关问题提示学生是否喜欢上述饮料提示学生有没有最喜欢的饮料活动二：小组抢答练习 2 中海报的名称学生举手表决对两个海报的喜爱
活动三：小组抢答练习 3，初步了解市场组合的基本元素
第二环节新授课（50 分钟）
阅读篇章 A [讲解] 详细讲解文章的内容列出生词和长难句 [演示] 教师用幻灯片演示单词和句子 [问答]
Identify the four areas of the marketing activity that we need to consider in the marketing strategy.

商务英语全册教案.docx

商务英语教案Chapter 1 International Business EnglishL Suggested Teaching PlanStudents will be able to:L understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO);2.master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.economic surplus—profit or the money that remains after all the expenses are paid.2.Portfolio—the list of shares in business owned by a person or a company; holdings in the form ofstocks, bonds or other securities.3. a parent company—holding company.4.turnkey project—a project undertaken by a contractor.5.expropriation—taking away (property) or dispossessing (sb. from an estate, etc.).6- collection — obtaining payment of a debt, e.g. a bill, cheque, etc.7. coiTespondent bank—a bank that has regular business with another bank or company in a distance place(esp. in a foreign country).& insunnice policy—a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9.insurance certificate—a simplified insurance policy.10.weight memo(note) —a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingWarming-up questions1.How much do you know about international business?2.Can you say something about the basic purpose of business activities?3.Do you know what features does international business deal with?Contents1.What is Business?•Traditionally，exchange or trade for things people wanted or needed•Technically, the production, distribution, and sale of goods and service for a profit•The primary goal of business activities is creating profit or economic surplus2.What is International Business?•As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.•The international business field encompasses international transactions in commodities, internationaltransfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises — an enterprise based in one country and operating in one or more other countries_ and the full methods open to such enterprises for doing business internationally.3.The Scope of International Business Activities•Physical goods—products from mining, petroleum, agriculture and manufacturing activities •Transactions in service —construction, hotel, tourism, business consulting, and retailing and wholesaling, transportation•Financial areas — commercial and investment banking, securities, and insurance •Communication media—radio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies.•* foreign direct investment — investment that give the investor effective control and are accompanied by managerial participation.*portfolio(有彳介证券)investment— for the sake of obtaining investment income or capital gains rather than entrepreneurial income.^different ways of financing in foreign direct investment— not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.*direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4.International Risk•Include financial, political, regulatory, and tax risks•Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates-•PoHtical risks include the risk of expropriation and other adversary national policies. •regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law.•In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5・ On International Business Law•The movement of people ______ v isa, work permit, employment agreement, and employment termination clauses•The movement of goods ____ tax, antitrust, packaging and advertising•Transfers of information ___ pate nt and trademark•Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateral and bilateral treaties between the home and host statesmercial Credit•Credit ___ means who takes the responsibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.• A. Commercial credit _____ remittance （汇付）and collection （托收），the buyer is responsible tomake payment, the seller to surrender documents-B. banker's credit _____ letter of credit （L/C 信用证），the banker is responsible to pay moneyand tender documents on behalf of both parties.•The buyer can adopt three different ways of remittance when he sends the money to the seller througha bank:1）Mail Transfer （M/T 信汇）The buyer gives money to his local bank. The local bank issues a trust deed for payment（付款委托书），then sends it to a correspondent bank at the seller^ end by means of mail and entrusts him to pay the money to the seller.2）T elegraphic Transfer （T/T 电汇）At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller's end and entrust him to pay money to the seller.This method is quicker than mail transfe匸The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand Draft （D/D 票汇）The buyer buys a bank draft （汇票）firom his local bank and sends it by mail to the seller. On thebasis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.•Collection （托收）The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place （i.e., the remitting bank 托H攵g艮彳亍或受托银彳亍），makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad （ie, the collecting bank 代收银行）.Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid（承兑或支彳、J ）, the buyers lack of commercial integrity is guarded against.•D/P ____ documents against payment （付款交单）The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not torelease the documents to the buyer until the payment for the goods is made.•Why cannot the buyer directly send cash or banker^s draft with his order to the seller?1）t he buyercapital will be tied up from the time of remitting it until the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the sellermonths or years after placing the order.2）T he seller may be unknown to the buyer, and his commercial integrity may be questionable.•Insurance policy （保险单）- a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction _ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.•Insurance certificate（保险凭证）一is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesn't set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a fonnal insurance policy. In insurance certificate has the same effect as an insurance policy•Weight memo（重量单）is made out by a seller when a sale is affected in foreign trade, indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.•Packing list（装箱单）- is made out by a seller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7.On Management of International Businesses•Regardless of the specific job, most managers perform five basic functions.1）p lanning_ involves determining overall company objectives and deciding how these goals can best be achieved・2）O rganizing _ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be createdand determining the associated duties and responsibilities.3）T he day-to-day direction and supervision of employees — make the full of the potentials of the employees and achieve the company goals.4）C oordinating_ to bring into proper relations among the various departments ofthe company.5)Con trolling __ managers evaluate how well company objectives are being met.If not met, then changes are necessary in the company^ organizational or managerialstructure. Then replan, reorganize, redirect, recoordinate.& Brief Introduction of WTO•WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication•It is based in Geneva, Switzerland-•Its essential functions are:_ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;—acting as a forum for multilateral trade negotiations;_ seeking to resolve trade disputes;__ overseeing national trade policies; and__ cooperating with other international institutions involved in global economic policy-making. •The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1). What is the definition of business today?2). What's the scope of International business activities?3). What is the definition of foreign direct investment?4). How do we treat the international risk?5). What are the management functions in international business?6). What does the word "credit^ mean? What's the commercial credit?7). What ways of remittance can the buyer adopt when he sends the money to the seller?2.Explain the following key termsRemittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB.Make a presentation about WTO in groups.Chapter 2 Business OrganizationsL Suggested Teaching Plan1.understand the basic idea of business organizations;2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4lh period after-reading activitiesIL Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.proprietorship—ownership.2.stockholder—one who owns stock in a company.3.partnership—unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization..4.entity—something that has a real and separate existence.5• bankruptcy—state of being declared by a court of law not to be capable of paying its debts.6.Joint-stock company—public company whose shares are owned by very many people.7.dividend—percentage of profits paid to shareholders.6bylaw—a law or rule governing the internal affairs of an organization.9. treasurei•—person who looks after the money or finance of a club or society.1（）・ comptroller—financial controller.IV. Detailed readingWarming-up questions1.How much do you know about business organizations?2.Can you say something about the different types of companies?3.Do you know the difference between sole proprietorship and partnership?1.Introduction•The majority of business organizations are corporations, others are general partnerships（一般合伙企业）,limited partnerships （有限合伙企业）,and sole proprietorships （独资企业）.Less common are professional corporations（专业公司），joint-stock companies （合月殳公司），business trusts （商业信托）and joint ventures （合资企业）-The factors to be weighted in making the decision are ease of formation, financial resource available, control, taxation, management skills available, ability to raise capital, continuity, and legal capacity.2.Sole Proprietorship— is owned by a single person>•The principal advantage of the sole proprietorship is that the owner has exclusive control over its operations without accounting to board members, partners, or stockholders.•Disadvantages ___ first, the owner is exposed to unlimited liability. Second , it is normally not in the best position to raise large sum of money. Third, the lack of continuity. If the owner dies, or becomes too ill to continue operation of the business, there is no separate legal entity in existence with which the public, creditors, or suppliers can deal to ensure the continu让y of the business.3.General Partnership _ is an association of two or more persons to carry on, as co-owners, abusiness for profit, (the common law does not recognize a partnership as a legal entity, but usually as an aggregation of individuals. Thus, unlike a corporation, a partnership is not a fictional person with a distinct legal existence apart from its members.)•Does not require a formal written agreement, an agreement in writing contains names of the partners, name, location, purposes, duration of the partnership, allocation of profits and lossesamong partners, capital contributions by partners, partnersrights and responsibilities, dissolution procedures.•Dissolution by act of the parties ____ 1) by agreement; 2) withdrawal or addition of a partner; 3) violation of the partnership agreement by one of the parties; of 4) accomplishment of the purpose for which the partnership was formed.•Dissolution by operation of law ____ 1) by the death of a partner; 2) the bankruptcy of a partner or the partnership; 3) the illegality of the partnership; or 4)by order of a court.•Termination_ even though the partnership is dissolved, it does not actually terminate until the partnership affairs are completed.•Liquidation ___ o ccurs between dissolution and termination. During this process, business affairs are put in order, receivables are collected, accountings are made, payments to creditors are made, and the remaining assets are distributed to the partners as provided in the Uniform Partnership Act.4.Limited Partnership ___ one or more partners in the limited partnership have limited liability,that is, their liability is limited to the extent of their investment in the partnership, and the limited partners have no control over the everyday management of the partnership. The limited partnership involves passive investors who are like shareholders in a corporation. Thus limited partnership has features of both a general partnership and a corporation.5- Joint Stock Company —is an unincorporated business enterprise with the ownership interest represented by shares of stock. It can be created with little formality and no initial capital outlay is required, (they are rarely seen now.) The shareholders are personally liable for all the association's obligations, while they share the profits in proportion to their controlling interest in the company.The joint stock company is controlled by a board of directors and officers.6.Corporations•Features: 1) a corporation is a separate legal entity for all purposes.2)it is not mortal theoretically. It continues until dissolved, merged, or otherwise terminated.3)the owners of the corporation, called shareholders, enjoy limited liability.4)it is easy to transfer ownership interests by buying or selling shares of stock freely.5)the separation of ownership from management.6)it pays taxes on its earnings.7)the corporate forni requires compliance with an array of formalized procedures. And government more closely supervises corporations than partnerships or sole proprietorships.•Types of corporations1)public coiporation ___ are established by the goveniment. (eg. The U.S. PostalService)2)quasi-public corporations_ are public service companies, such as public utilities.3)Private corporations ____ are those established for private interest. Privatecorporation may further be divided between nonprofit and profit. Nonprofit ones areformed for charitable or religious purposes. Profit ones are usually formed to carry outbusiness.4)Profit corporation are further divided into professional专业公司)，closely held(私募公司),and publicly held (公募公司).•Corporation managementShareholders elect a board of directors to manage the corporation. The board, in turn, delegates the clay to day operations to officers. The directors and the officers comprise the management of the corporation. The board of directors are responsible for making the policy of the company, declaring dividends, proposing amendments to articles of incorporation and bylaws, proposing candidates for the board and removing officers. Officers are appointed by the board of directors pursuant to the bylaws and are responsible for implementing the policies of the board and for the oversight of the day to day operations of the business. Officers include a president, vice presidents, secretary, and treasurer.•Shareholders1)common shareholders and prefeixed shareholders2)prefeiTed shareholders are entitled to receive their dividends before common shareholders-On dissolution, preferred shareholders are entitled to distributions of assets before commonshareholders. Common shareholders have voting rights whereas preferred stockholdersnormally can vote only on extraordinary matters.• Dividends — are portions of corporate earnings distributed to shareholders. A board maintains almostabsolute discretio n to declare or not declare divide nds. Dividends may be in the form of cash or stock.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1)- What are the major disadvantages of sole proprietorship?2). What are the chief difference between general partnership and limited partnership?3). Is general partnership a legal entity?4). Why is it desirable to have articles of partnership as far as partnership is concerned?5). What has to be dealt with between dissolution and termination of a partnership?6). What are the main advantages and disadvantages of joint-stock company?7). Which feature makes a corporation attractive to investors? Why?2.Explain the following termsl)Sole proprietorship 2)general partnership3)limited partnership, 4)coiporation5)joint-stock company3.Translate the following economic terms into English1)独资商2)普通合伙商3)法人4)合股公司5)董事会6)国有公司7)资本摊缴8)多数股权9)优先股股东10)公司章程B.Make a presentation about the advantages and disadvantages of different types of business organizations in groups.Chapter 3 Ways of BusinessL Suggested Teaching PlanStudents will be able to: 1 .understand the idea of the different ways of business (wholesaling, retailing, franchising, agency, and electronic commerce);2.master some key terms of ways of business;3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text) 3rd period highlights of the text 4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.intermediary—agent or other person or firm through whom business is done.2.Merchandising—organizing the display and promotion of goods for sale.3.Bookkeeping—keeping of the financial records of a company or an organization..4.broker—person who acts as a middleman in negotiating bargains or contracts.5.franchise—business arrangement in which an individual obtains rights from a larger company to sella well-known product or service.6.Royalty—share of profits or receipts paid to an owner of a pate nt, copyright for the use of it.7.fraudulent—characterized by, constituting, or gained by fraud・8.principal — person or company which is represented by an agent.9.fiduciary—trustee pertaining to the holding of something in trust.IV. Detailed readingWarming-up questions1.How much do you know about different ways of doing business?2.Can you say something about the distinction between wholesaling and wholesalers?3.Do you know what is retailing?ContentsL Introduction2.Wholesaling_ includes all marketing transactions in which purchases are intended for resale or areused in making other products. It is not exchange with ultimate consumers, but with industrial, reseller and institutional users, including other wholesalers who act as intermediaries in buying products for, or selling products to, other middlemen.3.Retailing ___ retail exchanges are entered into for personal, family, or household purposes. Itmay take place in a store, or in-home selling, vending machine, or mail-order catalogues.•By providing assortments of products that match consumer's wants, retailers create place, time and possession utilities.•Product assortments•Major types of retail stores: department stores, mass merchandisers and specialty stores, non-store retailers, franchisers, planned shopping centers.4.Franchising(特许经营权) __ is a license to operate an individually owned business as thoughit were part of a chain of outlets or stores.•Three types:1)product franchise—g. Car dealers and gasoline station2)manufacturing franchise ____ eg. Soft-drink bottling plant3)business-format franchise ___ fast food chains•advantages of franchise1)to the franchiser2)to the franchisee3)to the public•disadvantages of franchise_ no guarantee of wealth, cost more to buy a franchise, pay royalty to franchiser, little independence5.Agency_ an agent acts on behalf of another. The party for whom an agent acts is the principal. Agentshave authority to bind their principals. Agents may enter into contracts on behalf of their principals.And principals are liable for the tortuous acts committed by agents within the scope of their agency.•Three types of agents1)ordinary agents2)general agents3)sole agents6.Electronic Commerce•The advantages and disadvantages of E-commerce (open for discussion)V After-reading activitiesA.Try to do the exercises according to the textprehension of the text.Answer the following questions1). What functions are performed by wholesalers?2). What?s the importance of retailing?3). What utilities do retailers create?4). What do specialty retailers have in common?5). What are the major distinctions between discount houses and department stores?6). What does the typical franchises gain from the franchiser?7). Will a franchise necessarily be successful? Why?8)In what way may a principal-agency relationship terminate?2.Explain the following key termsWholesaling, retailing, discount house, franchising, principal3.Translate the following business terms into English.1)最终消费者2)增值价值3)批发商4)产品花色品种5)地方效用6)邮售7)地方商店8)现金流量9)存货控制10)市场分区/分片B.Make a presentation about the advantages and disadvantages of different kinds of ways of business in groups.Chapter 4 International Trade TermsL Suggested Teaching PlanStudents will be able to:1- understand the key idea of the international trade terms (Incoterms 1990);2.master some basic terms of international business English(FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP and EXW);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesIL Teaching Method(s)1 • ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.carrier—a company which transports goods or vehicle or ship which transports goods.2.camage—transporting goods from one place to another or cost of transport of goods.3.Free on board (FOB)—price including all the seller's costs until the goods are on the ship for transportation; US price includes all the seller's costs until the goods are delivered to a certain place.4.Cost, Insurance and Freight (CIF) —estimate of a price, which includes the cost of the goods, the insurance and the transport charges.mission—money paid to a salesman or agent, usually a percentage of the sales made.6.discount—a percentage by which a full price is reduced to a buyer by the seller7.CIFC3%—Cost, Insurance, Freight, including a 3% commission.IV. Detailed reading1.How much do you know about international trade terms?2.Can you say something about the most important term among the basic terms and conditions in inlemational business contract?3.Do you know what are the most often used terms and conditions among the price terms and conditions?ContentsL Introduction• What are the basic terms and conditions of the contract in international business?_____ T erms and conditions of quality, quantity, packing, price, delivery, insurance, terms of payment, inspection, claim and arbitration.•USD2000/MT CIF C4% London2.Definition of the Trade Terms in Incoterms 1990EX WORKS (... named place)工厂交货价•It means that the seller delivers when he places the goods at the disposal of the buyer at the seller^ premises or another named place (i.e., works, factory, warehouse, etc.) not cleared for export and not loaded on any collecting vehicle.FCA(Free Carrier ... named place)货交承运人。

商务英语阅读教案lesson

商务英语阅读教案Lesson 1一、教学目标1. 知识目标掌握商务英语阅读的基本技巧。

了解商务英语中常见的术语和表达方式。

学习商务英语文章的常见结构。

2. 技能目标提高学生的商务英语阅读理解能力。

培养学生运用商务英语进行阅读和交流的能力。

训练学生快速获取商务信息的能力。

3. 情感目标激发学生对商务英语阅读的兴趣。

培养学生的团队合作精神。

二、教学内容1. 商务英语阅读技巧介绍。

2. 商务英语中常见的术语和表达方式。

3. 商务英语文章的常见结构。

三、教学方法1. 讲授法：讲解商务英语阅读技巧，介绍商务英语中常见的术语和表达方式。

2. 案例分析法：分析商务英语文章的常见结构。

3. 小组讨论法：学生分组阅读商务英语文章，讨论并总结文章结构。

四、教学步骤1. 导入：简要介绍商务英语阅读的重要性。

2. 讲解：讲解商务英语阅读技巧，介绍商务英语中常见的术语和表达方式。

3. 案例分析：分析商务英语文章的常见结构。

4. 小组讨论：学生分组阅读商务英语文章，讨论并总结文章结构。

5. 总结：总结本节课所学内容，布置作业。

五、作业1. 课后阅读一篇商务英语文章，总结文章结构。

2. 复习本节课所学的商务英语阅读技巧，并进行练习。

商务英语阅读教案Lesson 2（请按照上述格式，继续编写Lesson 2至Lesson 5的教案内容。

）六、教学内容1. 商务英语文章的阅读策略。

2. 提高阅读速度和理解力的技巧。

3. 商务英语文章中图表和数据的理解。

七、教学方法1. 演示法：展示如何有效地阅读商务英语文章。

2. 实践法：通过实际阅读练习来提高学生的阅读技巧。

3. 反馈法：为学生提供阅读后的反馈，帮助他们改进。

八、教学步骤1. 复习：回顾上一节课所学的商务英语阅读技巧。

2. 文章阅读：学生阅读一篇商务英语文章，注意阅读策略的运用。

3. 小组讨论：学生分组讨论文章中的图表和数据，分享理解心得。

4. 速度挑战：进行阅读速度挑战，学生尝试在规定时间内完成阅读。

中职基础模块英语第二册教案

中职基础模块英语第二册教案一、教学目标1.通过本节课的学习，学生能够掌握与商业活动相关的基础英语词汇和表达方式。

2.学生能够理解商务邮件的撰写规范，并能够撰写简洁准确的商务邮件。

3.学生能够阅读和理解商业活动相关的英语材料，包括广告、商务报表等。

二、教学重点1.商业英语相关词汇的学习和运用。

2.商务邮件的撰写规范和技巧。

三、教学内容1. 商业英语词汇学习1.1 商务活动相关的词汇•商务会议：business meeting•商务洽谈：business negotiation•商务合作：business cooperation •采购订单：purchase order•销售合同：sales contract•付款方式：payment method•交付日期：delivery date•货物数量：quantity of goods•价格条款：price terms1.2 商务邮件相关的词汇•主题：subject•收件人：recipient•抄送：cc•附件：attachment•邮件正文：email body•邮件格式：email format•亲切的问候：greeting2. 商务邮件撰写技巧商务邮件是商业活动中常用的沟通工具，良好的商务邮件撰写技巧能够提高商业工作效率和专业形象。

2.1 邮件主题和标题•主题要简洁明了，能够准确表达邮件内容。

•标题要具有吸引力，能够激发对方的兴趣。

2.2 邮件内容结构•首先要介绍自己的身份和目的，有针对性地表达自己的请求或建议。

•其次要提供相关的信息和材料，方便对方了解和处理。

•最后要表达感谢和期待进一步合作的意愿。

2.3 语言风格和表达方式•用简洁明了的语言表达，避免使用过于复杂的词汇和句子结构。

•使用礼貌的表达方式，尊重对方的权威和时间。

•避免语法和拼写错误，保持邮件的专业形象。

3. 商业活动材料阅读与理解商业活动材料包括广告、商务报表等，学生需要掌握阅读和理解这些材料的技巧。

中职商业英语教案设计模板

### 教学目标1. 知识目标：学生能够掌握本节课的核心商业英语词汇和句型，能够阅读和理解简单的商务信函。

2. 技能目标：学生能够运用所学英语进行基本的商务沟通，如自我介绍、询问信息、表达观点等。

3. 情感目标：激发学生对商业英语的兴趣，培养良好的商务沟通意识和团队协作精神。

### 教学内容1. 词汇：商务英语常用词汇，如product、service、quote、order、invoice等。

2. 句型：商务英语常用句型，如"How do you do?"、"What can I do for you?"、"I'm interested in your product."等。

3. 阅读材料：一篇简短的商务信函或广告。

### 教学过程#### 第一课时一、导入（5分钟）- 通过播放一段商务场景的视频或图片，引导学生进入商务英语的学习氛围。

- 提问：What do you see in the video? What kind of business is it?二、词汇学习（10分钟）- 展示核心词汇卡片，如product、service、quote、order、invoice等。

- 学生分组，每组选择一个词汇进行造句，其他组员猜测。

- 教师点评并纠正发音和语法。

三、句型练习（15分钟）- 教师示范常用句型，如"How do you do?"、"What can I do for you?"等。

- 学生跟读并模仿。

- 进行角色扮演，模拟商务场景下的对话。

四、阅读材料（10分钟）- 分发阅读材料，要求学生快速阅读并回答问题。

- 小组讨论，分享阅读心得。

五、总结与作业（5分钟）- 教师总结本节课所学内容。

- 布置作业：准备一篇简短的商务信函，用于下一节课的展示。

#### 第二课时一、复习与巩固（10分钟）- 回顾上一节课的词汇和句型。

商务英语教案中职

商务英语教案中职【篇一：实用商务英语全套教案(学习中)】目录第一版块：介绍自己、他人、公司及产品第1知识点：正确使用称呼和常见的英文名 2－5 第2知识点：常见的国家和城市6－7 第3知识点：介绍公司部门和职务8 第4知识点：介绍自己以及询问他人的基本信息 9－12 第5知识点：介绍他人及请求他人介绍自己 13－14第6知识点：简单的寒暄语15 第7知识点：如何交换信息16 第8知识点：介绍美的微波炉制造有限公司 17－19第9知识点：介绍产品20－22 第10知识点：产品咨询23－24 第11知识点：订货与接单25 第12知识点：讨价还价26－27 第13知识点：支付期限和方式28 第14知识点：交货期29－30 第15知识点：sales review and forecasts31－33 第16知识点：客服（complainingapologizing） 34－35第二板块：电话英语第1知识点：接听电话36－37 第2知识点：拨打电话38－39 第3知识点：约客户及变更见面事宜40－45第三板块：简单的商务信函和英文简历第1知识点：商务信函的一般要素46－47 第2知识点：商务信函或e-mail三部曲48－49 第3知识点：英文简历50－51第四板块：日常交往常用英语（根据授课进度灵活安排）第1知识点：共同话题52－53 第2知识点：情景英语54-55 第3知识点：接待英语56－58 附：英文歌曲歌词59－61a communication skills course for business english实用商务英语教程第一版块：介绍自己、他人、公司及产品第1知识点：正确使用称呼和常见的英文名英语姓名介绍英语名字( first name )在前，姓( last name/ family name/ surname)在后 for example：john smithpeter brownalice green (名姓) (名姓)(名姓) which is his first name/last name/family name/surname？正确称呼的4条原则（1）正式、表示尊敬的称呼男：mr.+ family name——王先生女：mrs./ms+ family name——李太太/李小姐 mrs. 和 ms. 的区别（2）熟人之间非正式的称呼——直呼其名 john, peter, alice（3）不知对方姓名时用sir或madam称呼表示尊敬for example：excuse me, sir, can you tell me how to get to the closest post office?（4）对于一些有学术头衔或职务的人，通常称作dr. brown, professor black, president bush 注意：一切以英语习惯为主，不能死套原则较常见的英文名字英语姓名（男）英语姓名（女）部分男性英文名字详细介绍一、alexander在英国，最常用的男性名字中排名第十八。

高职新编商务英语(第二版)阅读教程1 课件目录chapter1

Contents1ContentsPart A Text /1 Text A Business and Your Life / 1Text B Competition in Business / 9Part B Fast Reading /18Unit 1Part A Text /23 Text A Marketing Is All Around Us / 23 Text B How Marketing Serves Us / 32Part B Fast Reading /39Unit 2Part A Text /45 Text A Buying Motives / 45Text B How and Where People Buy / 53Part B Fast Reading /64Unit 3Part A Text /71 Text A Selling / 71 Text B “I ’ve Never Been Able to Bargain, Even with anArmenian Rug Dealer ” / 79Part B Fast Reading /88Unit 4Part A Text /94 Text A American Business Heroes / 94Text B Bill Gates / 102Part B Fast Reading /110Unit 5Test 1 /1172新编商务英语(第二版)阅读教程1Part A Text /Text A Types of Business Organizations Text B The Trouble with Being a Tycoon Part B Fast Reading Unit 6Part A Text /Text A Other Types of Business Organizations Text B Franchising in China: A Dead Duck?Part B Fast Reading Unit 7Part A Text /172 Text A The Coca-Cola Company ’s First Hundred Years (Ⅰ) / 172 Text B The Coca-Cola Company ’s First Hundred Years (Ⅱ) /179Part B Fast Reading /187Unit 8Part A Text /195 Text A Brand and Brand Names (Ⅰ) / 195 Text B Brand and Brand Names (Ⅱ) /205Part B Fast Reading /213Unit 9Part A Text /220 Text A Reaching China ’s Digital Consumers /220 Text B Environmentally Friendly Consumers Emerge /231Part B Fast Reading /241Unit 10Test 2 /248Some Important Reading Strategies and Skills /256Vocabulary /269Key / 284Unit 11Text ABusiness and Your LifeYou Depend on Business1 M odern business is well organized and operatessmoothly. We often accept business services, therefore, without much thought of their importance to us. Have you ever considered the many ways in which you depend on business? Business supplies the food you eat, the clothes you wear, the home you live in, and the many other goods and services used in satisfying your wants.2 M any times a week most of us are affected by business. During a certain week, for example,you may make telephone calls, have your eyeglasses repaired, ride in a taxi, consult your doctor, deposit money in your savings account, buy a new bicycle tire, or advertise for your lost dog.3 Y our home, too, depends on business in obtaining the goods and services your familyneeds. One family reported these business activities for a certain day: issued checks to pay2automobile insurance and electric bill; bought a rug and chairs; mailed a letter to order some books; paid the newsboy; hired a carpenter to repair a window frame; bought a United States savings bond at the bank; left a roll of film at the camera shop; had dinner at a restaurant.What Is Business?4Y ou frequently hear the word business in everyday conversations. Here are some expressions using the word:“How is business this month?”“What line of business is he in?”“Our firm doesa cash business.”“Business hours are 9 to 5.”“John is taking a business course.” Although youmay have a general understanding of the meaning of each statement, at this time you probably would have difficulty in giving a clear-cut explanation of business.5B usiness means different things to different people. To one person it means producing goods through farming, manufacturing, or some other industry. To another it means buying and selling merchandise.To a third person it means providing services. To a fourth it means engaging in an occupation to earna living. Each of these instances — making goods, buying and selling goods, providing services,engaging in an occupation — illustrates the meaning of business. In this article, business means the work or activities by which goods and services are provided and obtained for money payment.Some Activities Are Not Business6E nterprises such as the grocery store, the bus line, the newspaper, the electric company, and the bank are readily identified as being in business. They supply goods and services for payment.What about the laundry, the television repairman, the plumber? They, too, work for payment and are therefore engaged in business.7N ot all activities in which work is involved are classed as business. If you help a friend repair a car or paint his house, you would be working. Unless you receive payment, however, you are not taking part in business in the true sense of the word. Here is the test of whether or not an activity can be classed as business: Is payment made for the goods supplied or service performed? If money payment is required, the activity is business.Business Transactions8P roducer and consumer. To carry on business, whether it consists of producing goods, distributing goods, or providing services, three factors — people, goods, and money — are necessary.9P eople refers to both producers and consumers. Producers are the firms and workers who produceand distribute goods or services. Consumers are those who buy and use goods or services.10I ndividual wants and community wants. Goods means the products that persons or communities buy to satisfy their wants. Individual wants consist of the necessities, comforts, and luxuries of life. Goods that everyone must have, such as food, clothes, and shelter, are called necessities. Goods and services, such as books, telephones, electricity, and gas, which make life easier and more enjoyable, are called comforts. Nonessential high-quality goods, such as expensive jewelry, yachts, and custom-built cars, are called luxuries.11T he needs that arise when people live in groups are referred to as community wants. Communities must have police and fire protection, water system, highways, stores, schools, and banks.12M oney is exchanged for goods and services. Many years ago trade was carried on by barter, which is exchanging one article for another — for example, trading a knife for a pair of shoes. Today we usually pay money for what we want. The exchange of money for goods or services is a business transaction.13W e need business. Business provides us with the things we use — food, clothes, and many other products and services. Any interruption of essential activities in your community would create much hardship. Few families keep on hand enough food and other essentials for more than a brief period, and any stoppage in the flow of products would result in considerable suffering. Imagine the situation if no railroads or trucks were operating; if there were no deliveries of bread, milk, or other goods; no electricity and gas; no store, bank, factory, or restaurant open!14I f just one phase of business, such as transportation, were to suspend operations, factories would not ship their products. Soon workers would be laid off because of shutdowns; and with the loss in wages, families would have to curtail their buying. The resulting chain of events could easily bring on a condition of business paralysis. Only when the business activities of the community, the state, and the nation are functioning smoothly can there be prosperity for everyone.15F or the consumer, business supplies the goods and services he must have to live and take care of his affairs properly. For the worker business provides employment and thereby a means of earning a living. For the business owner business activities offer the opportunity to render a service and to make a profit. For the investor business provides ways to put his funds to work.16B ecause it furnishes the things we use, gives us useful work to do, offers opportunities for saving3and investing, and aids the national defense, business is truly the backbone of modern life. In fact, business is the foundation on which the existence and welfare of our people depend.(1,029 words) New Words1deposit /dI5pCzIt/vt./n. 存款2laundry /5lR:ndrI/n.洗衣店3transaction /trAn5zAkF E n/ n. 交易4 yacht /jCt/n.快艇5 suspend /sE5spend/vt.暂停6 custom-built a.(汽车、机器等)按买主的要求制造的Useful Expressions1 electric bill 电费账单2 business hours 营业时间3 engage in 从事；忙于4 grocery store 小卖部；食品杂货店5 be classed as 被归类为6 exchange sth. for sth. 用……换取7 trade sth. for sth. 拿……交换8 keep on hand 在手头保留9 put sth. to work 开始使用，投入使用10 lay off 临时裁员11 savings account (可获利息的)储蓄帐户12 savings bond (美国政府发行的)储蓄公债45Exercises1Comprehension1 Which of the following is the best definition of23 The three essentials necessary to do business are4 Which of the following is a necessity for life?5Community wants include6Barter is different from modern business transaction in that 7A8Woperations?9In the author6710 11 Oautomobile insurance and electric bill; bought a rug and chairs; mailed a letter to order2 What line of business is he in?3 A time you probably would have difficulty in giving a clear-cut explanation of business.4 E meaning of business.Vocabulary5Fand any stoppage in the flow of products would result in considerable suffering.6Iwould not ship their products.7Swould have to curtail their buying.8Ofunctioning smoothly can there be prosperity for everyone.9Fmake a profit.10811 Can modern people survive without business? Why?2 What kind of business do you find most profitable? Give reasons3 What are the three kinds of individual wants? Give examples of each kind Discussionand demand.How Competition Operates3I f you set out to sell a product or service in today’s society, chances are that someone else not too far away is selling something similar. And since potential customers are free to shop where they please, you will have to compete with your rival for their business. How can you go about this?One obvious strategy is to charge lower prices.Competition Keeps Prices Down4I f your rival is selling blue jeans, say, for $28 a pair, you may try offering them for $25. The catch, of course, is that you’ll get $3 less for each pair you sell and you’ll still have to cover the same expenses —buying the jeans from the manufacturer, paying rent on your store, and so forth. How, then, can you charge less and still make a worthwhile profit? The answer — you hope — is that the lower price will attract more customers. Thus even though you make less money on each pair of jeans, you’ll sell more of them and so come out with a good overall profit. In real life, needless to say, things do not always work out so logically. But more often than not, the choices offered by the free-market system do benefit both the customer and the business owner — just as they’re supposed to in theory. This basic head-on type of competition tends to keep prices down, which is obviously good for the buying public. At the same time, it holds out the promise of great profits to the business that can sell more units of whatever its product or service happens to be.Competition Encourages Efficiency5I n addition, the nature of the free market is to encourage other forms of competition that serve the interests of both the business community and the society at large. A business owner may be able to lower prices without having to settle for a smaller profit per unit if ways can be found to improve efficiency and reduce operating costs. The merchant selling blue jeans, for example, may find that rearranging the store’s layout makes it possible to display more items in the same amount of space or that a new lighting system cuts the electric bills. Likewise, someone who refinishes furniture for a living may discover that dipping a table or chair in a large vat of chemical solvents removes the old finish faster — and thus more economically — than doing the same job by hand.Competition Promotes Quality6I nstead of cutting prices, a business may decide to compete for customers by offering higher-quality goods or services than its rivals. The price may also be higher, but those customerswho can afford it will probably be willing to pay the extra amount. Thus although a business that deals in luxury goods will not attract as many customers as, say, an average discount store, it will make more money per item and may well end up with an equal or even greater total profit. A particular benefit of this competitive approach is that it provides a practical incentive for businesses to maintain high standards of quality and increases the choices available to customers of different income levels.Competition Encourages Variety7 T he free-market system not only encourages variety in the price range for a given category ofproducts or services but also encourages an immense variety in the types of goods and services offered to the public. Changes in popular taste, technology, and the like are constantly creating new business opportunities. The possibility of profit — however remote it may be — almost invariably attracts entrepreneurs willing to risk their time or money. The result is an astonishing diversity of businesses: virtually anything you might want to buy — any product or service, no matter how obscure — is probably sold somewhere.Competition and Advertising Are Interdependent8F inally, the free-market system includes another major competitive tool, one that confronts us every day: advertising. The business that can attract more public attention or create a more favorable image for its products or services will gain a valuable edge over its competitors. To be sure, advertising does not itself improve the quality of the product being offered, and it may, in fact, add to the price. But it can spur people to buy more, and this, in turn, can help keep business operating at high capacity — and employing more workers.Supply and Demand9A s we have seen, prices in a free-market system are influenced by the competitive strategies of rival businesses. Price levels are not determined solely by the decisions of business managers, however. Price levels often respond to forces of supply and demand. In economic terms supply is the quantity of a product or service that producers are willing to provide; demand is the quantity of a product or service that consumers are willing to buy at that time.10I n basic terms, the theory of supply and demand holds that the supply of a product will tend to rise when demand is great— when people are willing to pay more for it —and fall when demand is low. By the same token, people will usually pay more for something they want that’s in short supply(as anyone who’s tried to buy a shovel immediately after a heavy snowfall knows); but if the product is widely available, people won’t be willing to pay as much and the sellers will have to settle for lower prices. In other words, supply and demand are continuously reacting to one another, and the balance between them at any given moment is reflected by the current price on the open market. Thus the price of a product may drop, not because a businessperson is trying to lure customers away from the competition, but because consumer demand for the product has fallen off.11I n broad terms, the forces of supply and demand combine with the profit motive in a free-market system to regulate what is produced and in what amounts. For example, a farmer in Maine might increase the amount of potatoes he plants in response to reports that a drought had damaged the potato crop in Idaho. Or a mining company, reacting to reports of increased demand for jet aircraft (which require large amounts of titanium), might decide to increase production of titanium or to open a second mine. Conversely, if reports indicated that the airlines weren’t spending much on new equipment, the mine owner might delay developing more capacity and might even lay off workers. And the potato farmer in Maine might decide to plant some of his land to parsnips if the news from Idaho was that a bumper potato crop was expected.The result of all this — in theory, at least — is that the consumers will get what they want and the producers will earn a profit by keeping tabs on public demand.(1,219 words) New Words1 reﬁ nish/ri:5fInIF/vt.重新修光，整修……的表面2 dip /dIp/vt. 浸泡3 vat/vAt/n.大桶4 solvent/5sClvEnt/n.溶剂5 incentive/In5sentIv/n.刺激，鼓励6 category/5kAtIgErI/n.种类；范畴7 invariably/In5veErIEblI/ad.不变地，一定地8 entrepreneur/7CntrEprE5n\:/n.企业家9 diversity/daI5v\:sItI/n.差异；多样性10 edge/edV/n.边缘，优势11 shovel/5FQvl/n.铁铲12 motive/5mEUtIv/n.动机；目的13 Maine/meIn/n. 缅因州［美国州名］14 drought /draUt/n.干旱15 Idaho/5aIdEhEU/n.爱达荷州［美国州名］16 titanium/taI5teInIEm/n.钛17 parsnip/5pB:snIp/n.欧洲防风草18 bumper /5bQmpE/ a.丰盛的，特大的Useful Expressions1 be based on 根据，以……为基础2 in essence 本质上，基本上3 set out to do sth. 开始干某事4 in practice 在实践中，实际上5 chances are... 很有可能6 compete with sb.（ for sth.）与……竞争7 go about 处理，做，忙于8 in addition 另外，加之9 overall proﬁ t 总利润10 work out 产生结果；发展11 more often than not 通常；多半12 add to 增加13 at large 全部，整个ExercisesComprehension 114 deal in经营，买卖 15 end up最后成为（处于）16 gain an edge over（稍微）胜过17 operating cost经营成本18 discount store打折店19 in short supply供应不足20 fall off跌落, 滚落下21 in response to作为对……的反应22 partial payment 分批(部分)付款1 What is a free-market system like in real life?2 According to Para. 4, why is a seller willing to lower a price?3 Wwithout having to settle for a smaller profit?4The author uses the example of luxury goods to illustrate that __________. 5What role does advertising play in competition?6According to the text, what does the price of a product reflect?7Wdemand most.8WVocabulary 11Cwhomever you choose.2Tcover the same expenses.3Tfor the buying public.4Bhigh capacity5 Price levels often respond to forces of supply and demand.6 B7 I will have to settle for lower prices.8 T and the producers will earn a profit by keeping tabs on public demand.1Discussion1 W And of all these, which one would be the most effective? Why?2WIf yes, what are they?3under what condition would that be possible? 11Who determines the value of art?A. Artists, art dealers, or critics.B. The public, art dealers, or museum directors.C. Investors, critics, or museum directors.D. Critics, art dealers, or museum directors.New Words and Expressions1 napkin /5nApkIn/ n.餐巾2 reputation /7repjU5teIF E n/ n.名声3 rectangle /5rek7tANgl/n.长方形4 art dealer 艺术经纪人ExercisesChoose the right answer.12People buy art in order __________.3Who make the greatest profits out of art?4The5We can conclude from the passage that __________.Passage Two1W e described business as all the work involved in providing people with goods and services for a profit. The last three words are important. Profit, simply put, is the money left over from all sums received from sales after expenses have been deducted. If it costs you $1.00 to produce one ofyour mousetraps and you sell it for $1.50, your profit is fifty cents (before taxes, of course).2T he element of profit is the foundation of our economic system. It is, indeed, the whole point — the “bottom line” for most business activities and enterprises. The American economic system is based on the idea that the owner of a business is entitled to keep whatever profits the business produces. It takes effort, after all, to put a desirable product or service into a useful form and then sell it to people.Furthermore, the owner may have to take a considerable financial risk. Most businesses need a substantial investment to get started, and if a new venture doesn’t succeed (and most don’t), whoever financed it stands to lose a great deal of money. It seems only fair, therefore, that someone who makes the effort and takes the financial risk should be rewarded with the profits.3 S uch an arrangement, moreover, is not only logical in theory; it has also proved extremelyeffective in practice. Most people simply do not work five days a week for the sheer fun of it: they work in exchange for compensation, usually money. Furthermore, they tend to work harder or take greater risks if they feel that their extra efforts may produce greater rewards. It is this basic human incentive, the profit motive, that lies at the heart of the American business system.4 A t this point we must note that not all businesses exist to make a profit. As we’ll see, it is thenature of the American system to provide goods and services for which there is a sizeable demand or for which a relatively small number of people are willing to spend a large sum of money. But some small segments of society have needs that profit-oriented businesses can’t afford to supply at prices that these markets can pay. Therefore, our society supports a number of nonprofit businesses, such as Underwriters Laboratories and Goodwill Industries. In other respects, these enterprises are much like profit-directed businesses.(390 words, 3‘50”) New Words and Expressions1 deduct/dI5dQkt/vt. 扣除2 mousetrap/5maUstrAp/n.捕鼠机3 entitle/In5taItl/vt.给……权利(或资格)ExercisesⅠ Decide whether the following statements are true (T) or false (F).Ⅱ with one word.4 substantial /sEb5stAnFEl/a. 大量的，可观的5 compensation /7kRmpen5seIFEn/n. 补偿，薪资6 segment /5segmEnt/ n. 部分；部门。

最新中职英语基础模块授课教案：Unit11Friendship

plete the Task
教学策略
1. Warming up.
2. Listening-and-answering activity to help the students go through the
Listeningmaterial.
教
学
过
程
Step1. Greetings and introductions.
中职英语基础模块授课教案
教学内容
Unit 11 Friendship
授课者
授课班级
授课课时
1课时
授课形式
授课章节名称
Warming up , Reading and Language Study
教
学
目
标
1.The main activities readingand Language Study
2.To master some words and phrases：
Reading andanswering
A.Whatshouldwe do when our friends are in sorrow?
B. Which kind of friend do you think is the best friend ?
C.Why do you need friends?
Step11.Skimming
Read the text again ,and help students master theimportantpoints .
make friends , play a part in , a few , a number of , each other , share……with , rely on , in need , be willing to , lend a hand to

中职商业英语教案模板范文

课时：2课时年级：高一年级教学目标：1. 知识目标：使学生掌握商业英语的基本词汇和常用表达方式，能够运用所学知识进行简单的商务沟通。

2. 能力目标：提高学生的商务英语听说能力，培养学生独立思考和解决问题的能力。

3. 情感目标：激发学生对商业英语学习的兴趣，增强学生的自信心和团队合作意识。

教学内容：1. 商务英语常用词汇和短语2. 商务英语基本句型3. 商务英语情景对话教学重点：1. 商务英语词汇和短语的记忆与应用2. 商务英语基本句型的掌握与运用3. 商务英语情景对话的模拟与练习教学难点：1. 商务英语词汇和短语的准确记忆2. 商务英语句型的灵活运用3. 商务英语情景对话的实战演练教学过程：第一课时一、导入1. 教师简要介绍商业英语的重要性，激发学生的学习兴趣。

2. 学生自由讨论，分享自己了解的商业英语知识。

二、新课导入1. 教师展示商业英语常用词汇和短语，如：offer、quote、order、payment等。

2. 学生跟读并模仿发音，加深记忆。

三、词汇学习1. 教师引导学生学习商务英语词汇，如：product、service、company、customer 等。

2. 学生分组进行词汇接龙游戏，巩固记忆。

四、句型练习1. 教师展示商务英语基本句型，如：How much is this? What’s your price? Can I have a discount?2. 学生跟读并模仿发音，分组进行对话练习。

五、情景对话1. 教师创设商务英语情景，如：购物、订货、投诉等。

2. 学生分组进行情景对话，教师巡回指导。

六、课堂小结1. 教师总结本节课所学内容，强调重点和难点。

2. 学生分享学习心得，提出疑问。

第二课时一、复习1. 教师带领学生复习上一节课所学词汇和句型。

2. 学生进行小组问答，巩固所学知识。

二、新课导入1. 教师展示商务英语情景对话，如：商务谈判、会议交流等。

2. 学生观看视频，了解商务英语的实际运用。

中职商务英语阅读教学设计

案例的应用：将所选择的案例应用到实际教学中，通过模拟商务场景等方式，帮助学生更好地理解和掌握商务英语阅读的实际应用。
案例选择：选择具有代表性的商务英语阅读案例，如商务合同、产品说明等。
案例分析：从语言知识、商务知识、阅读技巧等方面对案例进行深入分析，帮助学生理解商务英语阅读的重点和难点。
教学过程评价：是否合理安排了教学过程，如课堂导入、讲解、练习、反馈等环节，是否注重学生的参与和互动。
Байду номын сангаас
评价目的：了解学生的学习情况，为教学提供反馈意见评价内容：学生的阅读理解能力、语言表达能力、学习态度等评价方式：考试、作业、课堂表现等改进措施：根据评价结果调整教学方法、优化教学内容、提高教学质量
任务型教学法：通过完成实际商务任务来提高阅读理解能
力
合作学习法：学生分组讨论，共同解决问题，培养团队协作
能力
案例教学法：分析真实的商务案例，增强实际应用能力
情境模拟法：模拟商务场景，进行角色扮演，提高语言运用
能力
课程目标：培养学生商务英语阅读技能，提高商务沟通能力和跨文化交际能力
商务英语阅读能够提高学生的跨文化交流能力，增强职场竞争力
Part Three
掌握商务英语阅读技巧，能够快速理解商务英语文章
提高商务英语阅读速度，能够高效获取信息并作出判断
添加标题
添加标题
添加标题
添加标题
培养商务英语阅读思维，能够准确把握文章主旨和逻辑
培养商务英语阅读兴趣，能够主动阅读并积累商务英语知识
商务英语阅读课程可以帮助学生了解国际商务领域的最新动态和趋势，拓宽国际视野，增强国际竞争力。
商务英语阅读可以培养学生的自主学习能力和合作精神，提高学生的综合素质和职业发展潜力。

中职商务英语阅读教学设计

中职商务英语阅读教学设计I. 简介商务英语作为一门特定领域的英语，对于中职学生来说，是非常重要的一门课程。

而阅读作为商务英语学习的重要组成部分，需要通过有效的教学设计来提高学生的阅读能力。

本文将提出一种中职商务英语阅读教学设计的方案。

II. 教学目标1. 帮助学生提高阅读文章的速度和准确性；2. 培养学生理解商务英语文章的能力；3. 培养学生运用商务英语词汇和表达方式的能力；4. 增强学生信息获取和分析能力。

III. 教学内容1. 商务英语词汇的学习与拓展：a. 通过词根、词缀和上下文等方式，帮助学生理解生词的含义；b. 组织商务英语词汇的分类学习，如公司组织结构、市场营销等；c. 制定商务英语词汇的学习计划，包括单词背诵和练习。

2. 商务英语阅读训练：a. 使用真实商务英语文章，如商业报告、市场调研报告等；b. 引导学生快速浏览文章，了解大意；c. 培养学生提取关键信息的能力，如公司名称、产品特点等；d. 组织学生进行文章的分析和理解，包括主旨、观点等；e. 在教学过程中，鼓励学生提问，并进行讨论和答疑。

3. 阅读技巧的培养：a. 教授学生阅读技巧，如快速阅读、扫读和精读的区别与方法；b. 引导学生学习商务英语文章的标志词语，如however、in addition等；c. 培养学生利用上下文猜测词义的能力，提高阅读速度。

IV. 教学方法1. 合作学习：组织学生进行小组活动，共同解决阅读中遇到的问题，促进互动和合作。

2. 多媒体教学：利用多媒体资源呈现商务英语文章和相关词汇，提高学生的学习兴趣和参与度。

3. 案例分析：引入实际商务案例，让学生在阅读中将理论与实践相结合，加深理解。

V. 教学评估1. 定期进行商务英语阅读测试，考察学生的阅读速度和准确性。

2. 设立阅读任务，让学生根据所学内容完成相关练习和作业，评价学生的理解和运用能力。

3. 关注学生的学习反馈，鼓励学生提出问题和困惑，及时进行解答和指导。

中职阅读理解技巧英语教案

中职阅读理解技巧英语教案教案标题：中职阅读理解技巧英语教案教学目标：1. 通过本节课的学习，学生将能够掌握中职阅读理解的基本技巧。

2. 学生将能够运用这些技巧来提高阅读理解能力，以更好地应对中职英语考试。

教学重点：1. 掌握阅读理解的基本技巧，如预测、定位、推断等。

2. 学会如何运用这些技巧来解答问题。

教学准备：1. PowerPoint演示文稿2. 阅读理解练习题3. 学生练习册教学过程：步骤一：导入 (5分钟)1. 通过展示一幅插图或一个与主题相关的短视频来引起学生的兴趣。

2. 提问学生关于阅读理解的问题，引导他们思考并激发他们的学习动机。

步骤二：讲解阅读理解技巧 (15分钟)1. 使用PPT演示文稿向学生介绍阅读理解的基本技巧，如预测、定位、推断等。

2. 通过示例句子和段落来说明每种技巧的具体应用方法。

3. 强调每种技巧在解答阅读理解题时的重要性。

步骤三：示范演练 (15分钟)1. 分发阅读理解练习题给学生，并要求他们独立完成。

2. 选择一道题目进行示范演练，展示如何运用之前讲解的技巧来解答问题。

3. 鼓励学生在演练过程中提出问题并与他们进行讨论。

步骤四：学生练习 (15分钟)1. 学生在练习册上继续完成剩余的阅读理解练习题。

2. 教师巡视课堂，及时给予学生反馈和指导。

步骤五：总结和评价 (5分钟)1. 教师向学生总结本节课所学的阅读理解技巧。

2. 提问学生他们对这些技巧的理解程度，并鼓励他们提出问题和意见。

拓展活动：1. 布置家庭作业，要求学生在家中继续练习阅读理解技巧。

2. 鼓励学生分享他们在实际阅读中应用这些技巧的经验和成果。

教学反思：1. 教师应尽量使用简洁明了的语言来讲解阅读理解技巧，以便学生更好地理解和运用。

2. 在示范演练和学生练习环节，教师应及时给予学生反馈和指导，以帮助他们纠正错误和提高技巧运用水平。

3. 鼓励学生积极参与课堂讨论和提问，以促进他们对阅读理解技巧的深入理解和应用。

商贸英语中职教案范文模板

---一、教学目标1. 知识目标- 学生能够掌握基本的商贸英语词汇和常用句型。

- 学生能够识别和运用商务沟通中的礼貌用语和表达方式。

2. 技能目标- 学生能够通过角色扮演或小组讨论进行简单的商务英语对话。

- 学生能够撰写简单的商务信函，包括问候、介绍、询问、感谢等。

3. 情感目标- 学生对商务英语学习产生兴趣，增强学习动力。

- 培养学生的跨文化交流意识和商务礼仪。

二、教学重点- 商务英语基本词汇和句型。

- 商务信函的基本结构和格式。

三、教学难点- 在实际商务场景中灵活运用所学词汇和句型。

- 正确理解和运用商务礼仪。

四、教学过程1. 导入 (5分钟)- 教师展示一些与商贸相关的图片或视频，激发学生的学习兴趣。

- 提问：What do you think of these images? 引导学生思考商务活动的重要性。

2. 新课导入 (10分钟)- 词汇学习：教授商务英语常用词汇，如：import, export, trade, negotiation, contract 等。

- 句型学习：教授商务英语常用句型，如：How can I help you? May I have your business card? 等。

3. 情景模拟 (15分钟)- 分组进行角色扮演，模拟商务场景，如：客户与销售人员的对话。

- 教师巡回指导，纠正发音和语法错误。

4. 小组讨论 (15分钟)- 学生分组讨论，讨论以下问题：- 在商务活动中，哪些礼貌用语是必不可少的？- 如何撰写一封商务信函？- 每组派代表进行总结发言。

5. 商务信函写作 (15分钟)- 教师展示一封商务信函的范例，讲解信函的基本结构和格式。

- 学生尝试撰写一封简单的商务信函，包括问候、介绍、询问等。

6. 课堂小结 (5分钟)- 教师总结本节课所学内容，强调重点和难点。

- 提问：What have we learned today? 鼓励学生回顾所学知识。

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【课题】Chapter Eleven Insurance 【教材版本】
【教学目标】
知识目标：
-什么是保险
-保险业的基本介绍
能力目标：
-将所学保险的相关英语知识运用到阅读理解中
-将所学保险的相关英语知识运用到口语表达中
【教学重点、难点】
教学重点：
将所学保险的相关英语知识运用到阅读理解中
教学难点：
将所学保险的相关英语知识运用到口语表达中
教学途径：
1．小组讨论教学
2．自学练习教学
【教学媒体及教学方法】
制作PPT。

演示法、讲授法、分组讨论法。

【课时安排】
2课时（90分钟）。

【教学过程】
第一环节导入（15分钟）
活动一: 要求学生小组讨论图片及相关问题
提示学生是否知道这些现象
活动二：小组抢答练习2，熟悉各种现象的英文名称活动三：小组抢答练习3，熟悉各种现象的英文名称
第二环节新授课（50分钟）
阅读篇章A
[讲解]
详细讲解文章的内容
列出生词和长难句
[演示]
教师用幻灯片演示单词和句子
[问答]
1 What is insurance?
2 What is an insurance premium?
3 What is the insurer?
[问答]
根据课文内容，小组抢答练习5
Please pick out either the strong point or the weak point of the different kind of the shipment
阅读篇章B
[自学练习]
学生根据课后提供的单词和句子翻译，进行自学阅读练习。

[问答]
小组抢答第6题
1 Do you know how to classify the Insurance companies?
2 What are the differences between Life insurance companies and Property insurance companies?
3 What are the differences between mutual company and stock company?
[问答]
小组抢答第7题
第三环节课堂练习（15分钟）
[情景模拟]
要求学生分组讨论漫画图片，分别用presentation的方式介绍讨论结果
第四环节复习小结（8分钟）
How to classify the Insurance companies?
What is insurance?
第五环节布置作业（2分钟）
默写第一篇阅读中的核心单词。

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