创意阅读答案B2U1-U2

Unit 1 Advertising

Part A: Comprehending the text

1.to inform us of new products or good bargains/help producers to sell their products.

… we are exposed to too much advertising now and so much of it is misleading, so many people now ignore it.

2.visit some of the attractions of the island, including a trip to an ancient cavern//study the

fascinating sea creatures of that area.

… use the hotel swimming pool/paddling pool or play on the mini-golf course; visit the less adventurous places of interest ( in an air-conditioned vehicle) such as a local lake.

… around Lake Tali.

… the accommodation “units”.

… the resort is new and the owners claim to be more interested in making the guests happy than making money.

3. small, bare, exposed rock in the middle of the ocean.

… dangerous because of the many sharks.

… there is no water in it.

… it is too small and too shallow for the stories to be true.

… Bantu Island is a long way away so the money will be traveling further. The expression is not being used in its usual meaning of money lasting longer as things are so cheap.

4. to be very careful when reading advertisements and always try to check the information from

an independent source before you buy whatever is being advertised.

Part C Interpreting the text

1.The writer is trying to say that advertising is often very misleading and, in some cases,

“legalized lying”. The advertising brochure for Bantu Island is obviously very misleading --- and, although nothing it says is actually a lie, it could be argued that it does not represent the truth.

2.Because once they got to the island and saw what it was like, they would not want to go on

any tours.

3.No, it was very carefully worded so that it would be difficult to prove it told any lies ----

simply did not tell the whole truth or misled the reader in different ways. For example, the resort does have a swimming pool (and even a paddling pool) --- it does not actually say that they don’t have any water; it does say that sea creatures abound, it does not say that are sharks, etc.

4.We should look carefully at things that seem attractive (and cheap). There is often a problem

that is not obvious. This might also apply to other things, such as a motor vehicle, a new apartment, “special offers” on CDs, books, etc.

Developing your skills

Brochure Newspaper

______________________________________________________________________________

A Once in a Lifetime Holiday A “Never-To-Repeated” Holiday

(This means sth very special – so (This means it only happens once because Layout special it cannot ever be repeated.) it was so bad you would never do it again.)

A Holiday for All the Family A “Holiday” for Nobody

_______________________________________________________________________________ sea creatures sharks

brand-new half-built

cooled blasted

rare They don’t exist

It omits any details of the size, etc.

Choices of of the attractions (e.g. Lake Tali).

Information No mention of having to wash in

a small stream (i.e. no plumbing

or washing facilities in the hotel).

_______________________________________________________________________________ … you won’t have a penny more A “Holiday” for Nobody --- the inverted

to pay! --- The exclamation mark is commas indicate that the writer feels the

supposed to show the reader what a word “Holiday” is not the correct word.

wonderful deal she/he is getting with The “ Beauties of Bantu Island” --- again

the holiday. The inverted commas suggest that “Beauties”

does not describe the reality of the Island.

“ Air-conditioned”, “back-to-nature”, Punctuation “resort”, “lake”, etc. All these show that

the writer does not feel the words are being

used with their usual meaning and

connotations.

_______________________________________________________________________________

填空：(Page 10 )

Come and eat at the Luxurious and Relaxing “French Kitchen”

Enjoy the wonderful selection of tempting dishes from our extensive menu.

The magnificent view over the ocean will make it an evening to remember/cherish.

Our highly-trained/professional/friendly and experienced/ knowledgeable/polite staff will be delighted/pleased/thrilled to look after your every need and the reasonable/inexpensive prices will pleasantly surprise you.

Don’t delay/wait. Book now! You won’t be disappointed/sorry.

Anybody who is thinking of going to the new “restaurant”called the “French Kitchen”, don’t think again.I was tempted by the advertisement in this newspaper last week. Unfortunately/Regrettably,I can honestly/truthfully/really say that I was very displeased by my