牛津高中英语模块四Unit1WordPower
牛津 高一 M4-U1_Wordpower
I want to buy “Abbott”(雅培), but the saleswoman persuades me to buy “Wyeth” （惠氏）. I don’t know which one is better,. However, what the woman said sounds quite_____________ (persuade). persuasive
我们每学期通常举行两次月考。
monthly We usually hold two _________ examinations each term.
At present, China is making great efforts to found a _____________(harmony) society. harmonious
word root
suffixes
health
color danger
healthy
colorful dangerous
attract
advertise
attractive
advertised
interest
interesting
word root
adj famous beautiful fantastic medical historic various
销售数字、销售额 sales figure
销售目标
sales target
Finish exercise on P7
1.market share 2. sales figure 3.consumers 4. பைடு நூலகம்arket research 5. sales& marketing department 6. sales targets
译林牛津版必修四 Unit1 word power课件(共28张PPT)
Can you think of more examples?
Competition:
Think more words that are created this way.
Which group can win ? The group that has the most words wins.
More examples:
Unit 1 Word power
The director of Tiny Times is_fa_m__o_u_s_.
The Tiny Times is a _fa_n_t_a_s_t_ic_ film.
The actresses in Tiny Times are _b_e_a_u_ti_fu__l .
fantastic n+ical: historical, electrical, classical, physical,
musical, practical
More examples:
n+ous: dangerous, adventurous, famous, poisonous
n+al: cultural, natural, national, memorial, educational,
2.If you are one of the first ten lucky shoppers this weekend, you will receive a discount card.
Do you know how to form adjectives?
famous fantastic beautiful attractive
fame(n.) -ous fantasy(n.) -tic beauty(n.) -ful attract(v.) -ive
牛津高中英语模块四Unit1WordPower课件
+y + ly Noun + ic + al + ous + ful
health healthy week weekly hero heroic origin original danger dangerous help helpful
+ ed amaze amazed Verb + ing excite exciting
rewrite, retell
mistake, misdirect
Suppose you own a small ice cream shop and people from your local area like your ice cream very much. You have many customers and your shop is ng very well. Now you would like to expand your market and sell ice cream in another area. However, there is
• How are these words formed? • When you come across unfamiliar
words, do you often use the knowledge of word formation to guess their meanings? If so, can you give some examples?
already an ice cream shop there. What could you do to make sure that your new shop would be successful? Think about the following questions: • Do you think that the people in the other area will have the same taste in ice cream as the people in your local area?
牛津译林版高中英语必修模块四 4Unit1 Word Power学案-新版
牛津版必修4Unit1 Word Power学案单词填空1. If you want to sell this product well, I advise you to a__________ it in the newspaper or on TV.2. All of us finally agreed to his plan because of his p____________ language.3. Last night I went to the bookshop and the shopkeeper r__________ a new to me.4. She is never s_________ with what she has got and keeps asking for more and more.5.The latter plan isn’t good. I think you should go back to your o____________ one.6. This kind of medicine will c____________ your headache.7. This is a good____________(抉择) for you.8. PSAs are meant to___________(促进)products and public services.9. What she has in mind is beyond____________(想象力). No one can tell what she will do next.10. The girl has ___________(独一无二)thinking and rich imagination.短语1. 习惯于，适应___________________2. 即使____________________ 3．知道，明白，意识到_____________ 4. 欺骗，捉弄______________ 5．上…的当，受…的骗_______________ 6. 处理，对付______________ 7. . 自杀_ _________________________ 8. 对… 感到满意___________9. 诱使某人干某事_________________ 10. 反复地，一遍一遍地______预习中的问题知识学习1. advertise v. ---___________n.(c) 广告商/---______ n. (c)广告_________广告活动，宣传n. [u]广告公司_____________他们决定为他们的新产品做广告。
牛津译林版高中英语必修四一单元Wordpower
How to form adjective from nouns and verbs?
Wu Ping: Do all ads play tricks on people?
Wu Hong: No. PSAs use some of the same
methods as commercial ads, like persuasive language and exciting images,sbuUufsftiinxges
Homework
1 Finish the Ex on Page 91. 2 Make good preparation for Grammar
and Usage.
Thanks!
Bye-bye!
learn more about sales and marketing
Useful expressions:
Product
Market research
What do they mean?
Sales and marketing Can you have a guess?
Sales/marketing department
(5) high quality
(6) market research
(7) sales/marketing department (8) Sales target
(9) market leader (10) sales and marketing
Exercise for consolidation
product figure
sales
quality
consumer discount
I want to buy some milk __p_r_o_d_u_c_tsfrom the
牛津高中英语模块四第一单元Wordpower
lovely
attractive boring
7. _e_n_e_r_g_et_i_c 8. __fr_i_e_n_d_l_y 9. __e_n_j_o_y_a_ble
wealthy
lucky
fantastic
第十一页，共20页。
Sales and marketing
sales and marketing (产品)销售和市场营销
blanks. Form adjectives by adding the correct suffixes to the words in brackets.
Answers:
1. ________ 2. ________ 3. ________
4. ________ 5. ________ 6. ________
第五页，共20页。
用括号里所给词的正确形式填空。
A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as
__co_m__m_e_rc_i_al___ (commerce)ads, like __p_e_r_su_a_s_iv_e_ (persuade) language and _e_xc_i_ti_n_g(excite) images, but they are not meant to trick us.
消费者
market share
市场份额
sales targets
销售目标
market research
市场调查
sales figures 销售量
第十六页，共20页。
Ms Jones manager
最新高中英语-Unit1-Word-power教案-译林牛津版必修4
英语必修4译林牛津Unit 1精品教案（3）Word●Word powerWe’ll learn in this section some common suffixes that can be added to nouns or verbsto create adjectives. And also some vocabulary related to sales and marketing.Step 1: Brainstorming1. Please think about the following questions:How are the following words formed?health (noun) healthy(adjective) interest (verb) interesting (adjective)An English word can have several derivatives. And please pay attention to thefact that many English words share the same root word, even though they have different meanings or parts of speech.Now here’s more example for you to better understand word formation.breath (n.) breathe (v.) breathless (adj.)act (v.) action (n.) actor (n.) actress (n.) activity (n.)possible (adj.) impossible (adj.) possibility (n.) possibly (adv.)friend (n.), friendly (adj.), friendless (adj.), friendship (n.), unfriendly (adj.)As you can see, many words are derived by adding suffixes or prefixes to the root words. Often you may come across unfamiliar words while reading, try to use knowledgeof word formation to guess their meanings. Will you? And can you give more examplesabout word formation?2. Shall we have a competition to see who can give more examples or create mo re wordsby adding suffixes or prefixes to the root words?3. As we know, sometimes an English word can be made up of three parts: a prefix,a stem and a suffix. A stem is the main part of a word. A prefix is a group of lettersadded to the beginning of a word. A suf fix is a group of letters placed at the endof a word. Both prefixes and suffixes modify the meaning of a word or change it intoa different word group. The following is a table of common prefixes:Prefix Meaning Examples (adjectives)un- Not unfair, unnecessary, unimportant,unhappyin- Not incorrect, invisible, incurable,inaccuratedis- showing opposite disable, dishonest, disagree, disappear,discoverre- do again rewrite, redo, rebuild, react, retel l,recreatemis- badly or wrongly misunderstand, misdirect, mistake,misuseStep 2: Learning about Word formationThe basic part of any word is the root; to it, you can add a prefix at the beginning and/or a suffix at the end to change the meaning. For example, in the word "un flatter ing," the root is simply "flatter," while the prefix "un-" makes the word negative, and the suffix "-ing" changes it from a verb into an adjective (specifically, a participle).English itself does not use prefixes as heavily as it once did, but many English words come from Latin, which uses prefixes and suffixes (you can use the word affixto refer either to a prefix or a suffix) quite extensively. For example, the words "prefix," "suffix," and "affix" themselves are all formed from "fix" by the use of prefixes:•"ad" (to) + "fix" (attached) = "affix"•"pre" (before) + "fix" = "prefix"•"sub" (under) + "fix" = "suffix"Note that both the "-d" of "ad" and the "-b" of "sub" change the last letter.Here are some of the most common Latin prefixes (for the meanings of the Latin roots, look up the words in a good dictionary):ab (away) abrupt, absent, absolvead (to) adverb, advertisement, afflictin (not) incapable, indecisive, intolerableinter (between, among) intercept, interdependent, interp rovincialintra (within) intramural, intrapersonal, intraprovincialpre (before) prefabricate, preface preferpost (after) postpone, postscript, postwarsub (under) submarine, subscription, suspecttrans (across) transfer, transit, translateStep 3: Ready used materials for Word formationAffixesMorphemes added to free forms to make other free forms are called affixes. There are three principle kinds of affixes:1.prefixes (at beginning) — "un-" in "unable"2.suffixes (at end) — "-ed" in "walked"3.circumfixes (at both ends) — "en--en" in "enlighten"(These always seem to consist of otherwise attested independent prefixes and suffixes.)A Rule for Forming some English WordsConsider the following pairs of English words:Adjective V erbdark darkenblack blackenred reddensteep steepenWhat generalization (rule) can we make?•Form: "en"•Combination: At the end of Adjectives (suffix) to make Verbs•Meaning: "to make (more) Adjective"We can draw a diagram to show the internal structure of one of the words:Verb/ \Adjective -en|[blackMeaning: "to make (more) black"Likewise we can draw a partial structure (tree diagram) which shows the three properties of rule of combination for the affix:Verb/ \Adjective -enMeaning: "to make (more) Adjective"Zero MorphemesSome affixes consist of no sounds at all. Zero morphemes DO exist, and we'll see why, and illustrate another concep t, allomorphy at the same time.Consider the following words:Adjective V erbyellow yellowbrown browngreen greenpurple purpleThe relation between "yellow" (adjective) and "yellow" (verb) is exactly the same as that between "white" and "whiten", which we just considered. But the form of "yellow" doesn't change. So we say that we added a zero suffix:Verb/ \Adjective -Ø[|yellowMeaning: "to make (more) yellow"Zero morphemes are obviously hard to spot because you can't hear them! In these cases you have to notice what ISN'T there. (Sherlock Holmes solves one of his cases by noticing that a dog DIDN'T bark. This was important because there was a situation where any dog would have barked. This is the kind of thinking you have to do to find zero morphemes.)AllomorphyBut now we have two ways to make Adjectives into Verbs meaning "to make (more) Adjective": "-en" ("black-en") and "-Ø" ("yellow-Ø") How do we know which rule to use? That is, why not "yellow-en"?One possible (but uninteresting) answer is that we just have to memorize which affix to use for each stem. That is, we just memorize that "black" takes "-en" and "yellow" takes "-Ø". But we would like a better explanation.As with the phonology problems, the best place to look is "near" where the affix attaches. Since "-en" is a suffix, let's look at the end of the stems. What we find is that we can divide the Adjectives into two classes based on what the last SOUND (NOT letter) of the stem is:•Use "-en" if the last sound is:[p] "deep-en" [f] "stiff-en" [v] "live-en" [t] "white-en"[d] "redd-en" [s] "less-en" [ʃ] "fresh-en" [k] "dark-en"•Use "-Ø" if the last sound is:[e] "gray-Ø" ("His hair grayed (gra y-Ø-ed) before he was twenty.")[n] "brown-Ø" [m] "dim-Ø" [l] "purple-Ø" [r] "clear-Ø"We can use the same type of diagrams, and indicate the conditions:Verb/ \Adjective -en if Adjective ends in an obstruent (oral stop or fricative)-Ø if Adjective ends in a sonorant (nasals, approximants, vowels) Meaning: "to make (more) Adjective"When we did phon ology problems, we had a notion of "default" or "elsewhere". The same concept can arise in morphology, although in this case the choice is made difficult by the clean cut between obstruents and sonorants. It is true, however, that there are exceptions to this rule with certain unusual adjectives:Verb/ \Adjective/ \un- Adjective/ \Verb -able|tieMeaning: un( able (tie) ) = "can't be tied"The relative scope of "un-" and "-able" is different in these two cases, leading to a difference in meaning. The difference in meaning also correlates with whether "un-" is modifying a verb or an adjective. When a difference in meaning correlates with a difference in structure like this we call this STRUCTURAL AMBIGUITY. Structural ambiguity is a very important concept. We will see exactly the same thing when we analyze sentences.Other ways of Forming Words•Back formationsWhere one "falsely" uses a rule."peddler" refers to a personanalyze "peddler" as "peddle" + "-er"•Blends: "smoke" + "fog" = "smog"; "motor" + "hotel" = "motel"•Words from Names: "jumbo", "sandwich"•Truncation (Clipping): "gym(nasium)", "(tele)phone"Acronyms: "AIDS" = "Acquired Immune Deficiency Syndrome"课后练习Many of us mistakenly believe that it's wrong to think we have any good qualities. We may spend a lot of time blaming ourselves for our negative qualities, thinking that self criticism is the key to improving our performance. However, a constant focus on our supposed shortcomings can stop our efforts to make friends with other people. How can we believe that others could like us if we believe our inner being is flawed （有缺陷）?If someone seems to dislike you, the reason for that dislike might have little or nothing to do with you. The person who doesn't like you might be fearful, or shallow, or busy or shy. Perhaps you and that person are simply a mismatch for each other at this particular time.Don't take yourself out of the game by deciding that your flaws are bigger than your good qualities. In fact, some of the very qualities you consider to be flaws may be irresistible to someone else. For all the factors that might cause one personto reject you, there are at least as many factors that will work in your favor with someone else.You might be thirty pounds over your ideal weight, but you may have a wonderful laugh and a real enthusiasm for life. There are many people who don’t mind your extra pounds. You may drive a shabby car, but you might be a great dancer and a loyal friend. There are people out there lo oking for loyalty, or fun, or sweetness, or wisdom, and the package it comes in is not important. If you are worried that you are not beautiful enough to attract friends, keep in mind that not everyone is looking for physical beauty in their friends. You can decide to feel inferior（自卑） because you don't have much money and you don't drive a nice car. You can believe that this is the reason that you don't have many friends in your life. On the other hand, if you are very wealthy you may be suspicious that everyone is after your money and that nobody really likes you as a person.The point is that you can focus on just about anything and believe it's the reason you do not have friends and cannot make any.36. According to the author ___________ plays an important role in making friends.A. admitting your shortcomingsB. self criticismC. modestyD. confidence【答案】D【解析】推理判断题。
高中英语 牛津译林版 模块4 Unit 1 Advertising word power 课件(共1
Pair work:
Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.
Mr Carter: Our new product has been on the market for one month. What is its _m__a_r_k_e_t_s_h_a_r_e_ now?
Market research
sales and marketing
销售目标
sales/marketing department 市场份额
consumers
市场主导者
market share
销售/营销部门
sales targets
(产品)销售和市场营销
market leader
销售量
high quality
消费者
sales figures
高质量
Before a company starts making a new p_r_o_d_u_c_t_, they must collect and study information about what people want and need. So, they do m_a_r_k_e_t_r_e_se_a_r_c_h_. The boss of the company needs a lot of information about the s_a_le_s__a_n_d_m__a_r_k_e_t_in_g_ of the product. So, the s_a_le_s_/_m_a_r_k_e_t_in_g__d_e_p_a_r_t_m_e_n_t_, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_o_n_s_u_m_e_r_s_. One of the most important pieces of information is the m_a_r_k_e_t_s_h_a_r_e ----- the percentage of a market that the company has. Also important are the s_a_le_s_t_a_r_g_e_t_s ----- the amount which they think they will sell in a future period. If they want to become the m_a_r_k_e_t _le_a_d_e_r__, the company must ensure that their product is of h_ig_h__q_u_a_l_it_y__. Once the product goes on the market, its s_a_le_s_f_i_g_u_r_es___ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.
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We can create adjectives by adding suffixes to nouns or verbs. Read the dialogue on Page 6 and think about how the adjectives in blue are formed.
Below are some of the different suffixes used to form adjectives:
• How are these words formed? • When you come across unfamiliar
words, do you often use the knowledge of word formation to guess their meanings? If so, can you give some examples?
Word Power
Using suffixes & Sales and marketing
Brainstorming
Look at the following words and
tell us what part of speech each
word is.
health n.
healthy adj.
• In order to make your new shop successful, do you think you would need to know about your competitor? • What else do you need to do?
Read the passage on Page 7. Focus on the meanings of the sales and marketing terms. You can compare your sales plan discussed before with the ideas introduced in this part. No matter what you are trying to sell, the basic rules of sales and marketing are always the same.
interest n./ v. interesting adj.
decide v.
decision n.
An English word can have several derivatives. Many English words share the same root word even though they have different meanings or parts of speech.
-less
without
careless
Some common prefixes:
Prefix unindisremis-
Meaning not not
opposite do again badly or wrongly
Examples unfair, unhappy incorrect, invisible disable, dishonest
rewrite, retell
mistake, misdirect
Suppose you own a small ice cream shop and people from your local area like your ice cream very much. You have many customers and your shop is doing very well. Now you would like to expand your market and sell ice cream in another area. However, there is
+y + ly Noun + ic + al + ous + ful
health healthy week weekly hero heroic origin original danger dangerous help helpful
+ ed amaze amazed Verb + ing excite exciting
Some common suffixes:
Suffix
Meaning
Examples
-ical having the quality phe ability of believable
-ous
like, full of adventurous
-ful characterized by handful
+ able enjoy enjoyable + ive attract attractive
Read the advertisement on Page 6 and fill in blanks. Form adjectives by adding the correct suffixes to the words in brackets. Answers: 1. __lo_v_e_l_y__ 2. a_t_t_r_a_c_ti_v_e 3. _b__o_ri_n_g__ 4. _e_n_e_rg_e_t_i_c 5. _f_r_ie_n_d_l_y_ 6. e_n_j_o_y_a_b_l_e 7. _w__e_a_lt_h_y_ 8. __lu_c_k_y___ 9. _f_a_n_t_a_st_i_c
already an ice cream shop there. What could you do to make sure that your new shop would be successful? Think about the following questions: • Do you think that the people in the other area will have the same taste in ice cream as the people in your local area?