HND大综合GU答案

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HND金融大综合31-33

3.1※ whether to try to understand what the needs of the customers. Only find the needs of customer, there is possible to introduce the fittest products.※ Whether to find enough products to customer. Finding enough products, the customer can make comparison with each other, and can choose the best one.※ Whether the customer is satisfy to me. Only as possible as to thought for customer, there is has possible to make customer feel satisfied.※ Whether make a clear list to show the comparison with the chosen products.Because the customer is not professional, so with the help of me, they canchoose the best one for themselves.※Whether find the best one for themselves. It can explain I if try me best to thought for customer.3.2§ It is hard to know about the details of customer.Solution: spend more time to communicate with customer. Only find the needs of customer, there is possible to introduce the fittest products.§ It is hard make the customer trust me and the products of I suggest.Solution: choose enough products for them and make a clear list of show the details of the chosen products for them. And let themselves to make decision. § How to make the customer choose the products is best for themselves.Solution: I spend many time to find the products and compare the policies and details.§ It is hard to make a list to clear the same and difference with the chosen products.Solution: spend many time to know about the details about every products.3.3＃The premise of make the customer to choose the best for themselves is as possible as know about the need of customers. I spent two days to finish this work. So this side is good.＃I choose at last two company to compare the better one. And every products are chosen by the needs of customers. It also belong good job.＃I choose many products and compare them in details. And make a clear list to tell the difference to customer. So I get the ensure of the customer. It is also good.＃I use the as possible as sample knowledge to make the customer clear know the difference with the products. So it is ok.＃I try my best to find products and make clear comparison with them. and tell customer all the things I know. I thought it is quiet good.。

HND大综合1GU1答案

Sectio n1Questio n 1:Part AGive n the competitive n ature of the mobile telecom muni cati ons market an alyse the likely advantages and disadvantages to Opal of establishing a partnership agreeme nt with ano ther compa ny .12Adva ntages:Firstly, the part nership agreeme ntsca n provide Opal with tech no logy assista nce」t allows Opal for the joint developme nt of new products and the shari ng of tech no logy. Secon dly, a Chin ese part nership not only gives Opal access to local kno wledge but also provides an air of acceptability that is importa nt whe n con duct ing bus in ess in China. Thirdly, local firms 'ell-reputation and wealth of experience will also help Opal to en sure that product developme nt and customer service is specifically targeted at meet ing the local n eeds and dema nds of the local market. Fourthly, compa nies in part nership can share the costs and reduce the risk.Disadva ntages:As for the disadva ntages, firstly, the own tech no logy of Opal might be leaked because of the shari ng of tech no logy which may result in the loss of Opal'competitive adva ntages. Secon dly, in a part nership with others, the con trol power of Opal compa ny might be distributed because of the con siderati on of other part ners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART Bs be iIden tify and justify possible opti ons the senior man ageme nt may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chin ese market has eno rmous pote ntial. Opal n eeds con ti nue to in vest in Chin ese market to gai n more market shares for its expa nsion.Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehe nsive market in formatio n and share the tech no logy and develop new products.Thirdly, in order to maintain the characteristics and good reputation. Opal needs to keep the strong stanee in relation to the environment, use more green and en vir onmen tal materials to produce ‘ en vir onmen 上&11卩血欣1祖蚁 and services,and keep offeri ng a comprehe nsive mobile phone recycli ng scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chin ese telecoms market. By doing so, Opal can achieve the further expa nsion.Questio n 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in thecoming years. 12Stren gthsFirstly, the further deregulati on of the telecom muni cati ons markets en abled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘openin-up' of the Chinese market is curre ntly providi ng Opal with opport un ities for further expa nsion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competi ng n etworks allowi ng access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the en vir onment, and they were one of the first pho ne manu facturers in the world to offer a comprehe nsive mobile phone recycli ng scheme and offers en vir onmen tally frie ndly products and services.Weak nessesFirstly, the first han d-held phones were high priced because of the high research and developme nt costs and the n eed for highly specialized product ion facilities. And this may cause the n eeds of a large amount of inv estme nt capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesa nd inv estme nt capital resources. It may not be able to meet the n eeds of cooperati on with other compa ni es.Thirdly, the regulatory complexities of operating within the Chinese market may hin der the developme nt and expa nsion of Opal.Lastly, the regulatory complexities of operati ng with in the Chin ese market and the fierce competiti on may hin der the expa nsion of Opal and in crease a certa in level of risk.PART BChoose two Key values highlighted in Appe ndix 3 and for each, expla in how ithas impacted upon the company ' s activities. 8Firstly, the customer deserves service excelle nce.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and the n the growth of sales and profits can be achieved.According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Developme nt Sectio n and Customer Care Departme nt. With the rapid developme nt of tech no logy, the ServiceDevelopme nt Secti on is tasked to enhance the customer experie nee of the mobile andweb-based services. And the Customer Care secti on is tasked to en sure that customer expectati ons are con siste ntly met. Both of them are aim to provide customers with excelle nt services.Secon dly, we accept that while we are drive n by tech no logy we will always aspire to drive tech no logy.The developme nt of tech no logy can provide Opal with higher tech-competitive ness, and help it to develop new products and expa nd to larger market. As for Opal, they continue inv est in other inno vative products and market research, and has bee n very successful in ide ntify ing market trends and the n using the latest tech no logical developme nts to satisfy customer n eeds. And, there is a Special projects sect ion in Opal which requires sig nifica nt inv estme nt and provides the lead in g-edge tech no logy required for mobile and others.Sectio n 2Questio n1PART AEvaluate possible sources of finance that Gold could access as it seeks to expa ndits bus in ess operati ons.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal ' s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secon dly, issu ing debe ntures are a useful way too. Debe ntures are loa ns made to compa nies that carry a fixed rate of in terest. However, the debe nture holders n eed to repay the prin ciples on time and they do not participate in the running of the compa ny like shareholders do.Thirdly, eve n though both issu ing shares and divide nds are appropriate for Opal, therestill some differences between them. The shareholders have the control right of the compa ny, but the divide nd holders do not. And, the divide nds holders n eed to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get ben efits from the divide nds while the debe nture holders can get them from the in terests.PART B找到一类可以同时满足Opal公司股东和Opal在中国市场合作伙伴用来检验企业效率的财务数据信息.请解释这类数据是如何满足这些利益相关者要求的。

大学英语综合教程Unit课后习题答案

D. the ability to speak 答案：A
题目：The underlined word "it" in the sentence "The
company has a policy of promoting employees from
within, and it has never had to advertise for external applicants"
A. to give a
title to
B. to have the
right to
something
C. to name
something
D. to show
respect for
答案：B
题目：The word "eliminate" in the sentence "The
company has eliminated the need for paperwork by using digital technology" means _____. A. to remove
大学英语综合教程Unit课后习题答案
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HND 大综合

HND 大综合1．(a) Why BAA argued for two additional runways in Scotland?8In Scotland, two additional runways will take the profit maximum for BAA’s airport which is the maximum profit we will get in nowadays. BAA plans mean it will spend more than 2 million every day on airport infrastructure. They pay much money in the construction and facilities in the airport. So BAA need to gain the more revenue and profit to off set the heavy capital expenditure. According to BAA’s nature of business module, they have a highly fixed cost and lower variable cost. So they hope fully use their operational potential which gain more profit. Additional runway takes more airlines and passengers to BAA. Under the circumstances, BAA need to gain more revenue to offset the highly fixed cost to achieve better financial performance.Two additional runways will improve BAA’s future competition competence in Scotland. If they can argue more runways, it will help them to increase the operational ability and to attract more airways use our services. As a result, it will bring more business to our company. According to 2003 white paper, airport expansion and the future development of the aviation industry in the UK over the next 30 years. The BAA gains more additional operational ability will help us catch the opportunity to grow up in future.。

英语教材答案大学综合教程

英语教材答案大学综合教程Unit 1: Reading ComprehensionExercise 1: True or False1. F2. T3. F4. T5. FExercise 2: Multiple Choice1. C2. B3. A4. C5. DExercise 3: Short Answer1. The three aspects covered in the article are vocabulary learning, grammar practice, and reading comprehension.2. Students can improve their vocabulary by reading extensively, memorizing word lists, and using vocabulary learning apps.3. Grammar practice can be enhanced through exercises, quizzes, and interactive online resources.4. Reading comprehension can be improved by practicing reading strategies, such as skimming and scanning, and by discussing the content with classmates.Unit 2: Listening ComprehensionExercise 1: Completion1. mountains2. temperature3. rainforest4. beach5. skylineExercise 2: Multiple Choice1. B2. C3. A4. B5. DExercise 3: True or False1. F2. T3. T4. F5. TUnit 3: SpeakingExercise 1: DiscussionIn pairs or small groups, discuss the following questions:1. What are the advantages and disadvantages of studying abroad?2. What factors should students consider before choosing a university?3. How can students adapt to a new culture when studying abroad?4. What strategies can students use to improve their language skills while studying abroad?Exercise 2: PresentationPrepare a short presentation on one of the following topics:1. The impact of technology on education2. The benefits of extracurricular activities for students3. The importance of critical thinking in academic success4. Effective study habits for university studentsUnit 4: WritingExercise 1: EssayWrite a 300-word essay on the following topic:Discuss the advantages and disadvantages of online learning. Provide examples and personal experiences to support your arguments.Exercise 2: Letter WritingWrite a formal letter to your professor requesting an extension for submitting an assignment. Explain the reasons for your request and suggest a new deadline.Exercise 3: Paragraph WritingWrite a paragraph summarizing the main ideas from a newspaper article of your choice. Include the headline and author's name.Unit 5: Grammar and VocabularyExercise 1: Fill in the Blanks1. have been2. were3. will be4. had5. is beingExercise 2: Sentence Transformation1. Who is responsible for booking the meeting room?2. Could you please pass me the salt?3. I wish I had studied harder for the exam.4. The book, which was written by a famous author, is a bestseller.5. Despite the heavy rain, they continued with the outdoor event.Exercise 3: Word Formation1. excitement2. fearless3. misunderstandings4. discovery5. informativeOverall, the content of the university comprehensive English textbook covers a variety of skills and topics, including reading comprehension, listening comprehension, speaking, writing, grammar, and vocabulary. The exercises included in each unit allow students to practice and apply the language skills they have learned. By engaging with the material and completing the exercises, students can enhance their English proficiency and prepare for academic success.。

HND大综合1GU1答案

Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analysethe likely advantagesand disadvantagesto Opal of establishinga partnershipagreement with another company.12Advantages:Firstly, the partnership agreementscan provide Opal with technology assistance.It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnershipnot only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms 'well -reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal 'csompetitive advantages. Secondly, in apartnership with others, the control power of Opal company might be distributed because of the consideration of other partners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which willenable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehensive market information and share the technology and develop new products.s be nThirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce‘ environmentally friendly ' products and services and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssessthe strengthsand weaknessesof Opal as they seek to expanding in thecoming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘ openin-gup'of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stancein relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales. Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesand investment capital resources. It may not be able to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how ithas impacted upon the company ' s activities. 8Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology. The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opalwhich requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expandits business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal 's capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。

大学英语综合教程答案

⼤学英语综合教程答案Key to ExercisesOpenerMary is thinking of getting a tattoo tomorrow afternoon. She asks Mel to join her, but Mel cannot because she has to work tomorrow. And then Mary invites Mel to go to a party tomorrow night. Mel hesitates at first, but finally decides to go with Mary. They will meet at eight o’clock.Abbreviation Meaning1. TGIF Thank God it’s Friday2. AMA Ask me anything3. OMG Oh my God!4. YOLO You only live once5. FOMO Fear of missing out6. FYI For your information7. LOL Laugh out loud8. TBH To be honest9. PPL People10. ETA Estimated time of arrivalTranscript:A: Hey, Mary.B: Hey, Mel.A: TGIF.B: TGIF.A: Mel, I need some advice on something.B: AMAA: Yeah, thanks. I’m thinking of getting a tattoo.B: OMG! Really Are you seriousA: Well, YOLO.B: That’s true.A: Well.B: When are you going to do itA: I’m thinking tomorrow afternoon. Do you want to comeB: Oh, I’d love to come, but I’ve got to work tomorrow. Oh, major FOMO.A: What a shame!B: Yeah,A: Well, FYI, there’s a party tomorrow night. And if you are not busy, you can come to that instead.B: I’m not busy, but TBH I really need to take it easy this weekend. A: What That’s so not like you. B: LOL, that’s true.A: Party is in Hackney Wick. It’s gonna be good, good music, good PPL.B: Oh, major FOMO again. Oh, what the hell Yes, why not I’ll go.A: OK, well, OK. What do you wanna do Do you want to come to mine firstB: Sounds good.A: And ETAB: Eh eight o’clockA: Eight, eight o’clockB: Yeah.A: On the dotB: Won’t be late.A: OK. Cool. Later.B: See you later, bye.A: Bye.Reading & InteractingI. Understanding the Text1. Text Organization2. Comprehension CheckDigging into detail1) They are more concerned with getting their message across rather than grammar, spelling or sentence structure.2) We are increasingly using more streamlined and concise language.3) They can be used to describe the mood of communicators and clarify the real meaning of their message.4) It is sharpening up writing skills. It shows the disparity between good and bad writing, and as a result writers are becoming better educated and more aware of global grammatical standards. 5) Because of the Internet, many Americanisms such as “road trip” and “what’s up” have been ingrained into “International English.”6) Writers who specialize in short form and writers who focus on long form.7) There is a 140-character limit to a message and little room to worry about grammar.8) It is the web culture itself rather than mobile devices and social channels.9) It is best to communicate formally in the workplace, especially with older co-workers and clients.10) It will become less of a priority since “standard” grammar is evolving.Understanding difficult sentences1. B2. A3. B4. BII. Focusing on Language in Context1. Key Words & Expressions1) We had a detailed discussion of Jane Austen’s writing style.2) A motivated and committed team is vital to business success.3) The experiment is at best only partially successful, leaving much to be desired.4) Nearly everyone here hails from a small town at the foot of Mount Eden.5) Despite the weak economy, these CEOs are quite confident aboutthe future of their own business.6) You have to be aware of cultural differences when doing business in a globalized market.7) Professional translators quite often specialize in just one field, for example law or medicine.8) When pursuing the deeper meaning of any event in history, it is essential to understand itshistorical context.9) Professor Peterson was invited to give a speech at a conference held for the top executives atFortune 500 companies.10) The most common mistake one may commit is submitting a“one-size-fits-all” application letter that lacks personality. 11) It is the way a team plays as a whole that determines its success, not the individual stars.12) An example of mobile communication is sending emails from a computer using a wirelessnetwork at your local coffee shop.13) Only if you have been in the deepest valley, can you ever know how impressive it is to be on the highest mountain.14) Believe it or not, it is very important to sharpen up your communication skills to excel in every area of your life.15) Speaking of Tom, it seems all his time is taken up with social engagements.1) rare2) concise3) dumped4) link5) excels in6) impacted on7) filtered into8) ingrained in9) conforms to1) Michael’s parents urged him to study science, but in his second year of college he switched toliterature.2) If an employee gets angry with his/her employer, the best thing an employer can do is tocommunicate with him/her.3) I admit that there were times when I was at a total loss as to how to respond to criticisms.4) The management did not seem to consider office safety (to be)a priority.5) Over the years the small company has evolved into a multi-million dollar enterprise.2. Usage1) Simon unexpectedly won a gold medal in the 10,000 meter run.2) Actually I don’t want to work as hard as I am doing now, andI want more work-life balance.3) The campaign has certainly succeeded in raising public awareness of the urgency of environmentalprotection.4) This software company is reportedly planning on cutting hundreds of jobs.5) This mission could conceivably be accomplished within a month.6) This seafood restaurant is arguably the best in Shanghai.3. Sentence Patterns1) There’s no doubt that the Internet impacts (on) our daily lives.2) There’s no doubt that we should conform to the rules of engagement in the workplace.3) There’s no doubt that body language is vital to effective communication.1) We expect you boys to behave yourselves, and the same goes for the girls.2) Life doesn’t pause, and the same goes for learning.3) Simply showing love and support can reduce the pain of an injured child, and the same goes for adults.4. Comprehensive PracticeClozeHas the evolution of technology been a disaster for the way we communicate with one another Some people certainly fear that the development of computers and smartphones has had a negative effect on language. But such an assessment is probably too harsh. For language inevitably evolves to take advantage of new methods of communication. Rather than limiting our ability to communicate by killing off language such changes often offer fresh ways for us to sharpen up our communication skills. Emoticons and emojis, for example, may not be appropriate where a more formal tone is required, but in informal contexts they offer a concise way of expressing our mood.TranslationModern technology impacts on the way we communicate. For example, the language of texting is streamlined, with many abbreviations and acronyms. To get their message across and avoid misunderstanding, people also use qualifying emoticons to clarify tones or moods. The economic forms used in digital communication are creeping into ourspoken language. Some people respond to the change with negative and even harsh comments. They think this type of change is a disaster and the Internet is killing off our language. But most experts believe that languages have a way of evolving and technology has always had an effect on language. The evolution should be viewed as progress, not regression.Reading & Comprehending1. Comprehension Check for Reading 1A. (1)B. (4)C. (11)D. (12)E. (14)2. Translation1) 在⼯作场所，原本被认为不合适的表情符和绘⽂字正逐渐被接受，这主要是因为⼯作场所中的⼈员构成在改变。

hnd大综合2_评价部分

In the investigation, we originally want to receive the primary data from a telephone interview. But consider of the given time of the interviewee, we had to give up. As a result, we chose questionnaires. Compare this method with telephone interview, it can be more objective. And we can obtain the more quantitative data needed. But in the other side, it spends more time, which including produce, find the test target, collect and sort out. We chose the places which the fluidity of people is not so fast as our collecting sites such as dining room. This can save some time, and test people will be more patience. So the data would be more accurate.
We should enrich the primary resources. Not only the questionnaires, but also other methods such as observing and interview would be applied as the resources. We must ensure the accuracy and effectiveness of the data. Next, it’s necessary to increase other relative report about the company. Look for other investigators’ comments and finding. I t’s just acquiring inspiration from other places. Especially in facing the difficult, we should stop and carefully thinking the structure from top to bottom. In addition, we must avoid setting the repeat objects in the investigation. So this would save lots of time and resources. Further more, time arrangement should be reasonable. We can design a schedule and perform the steps according to the plan. If completed one steps advanced, we would adjust the schedule and speed up the process. If there occurred delay, we could cost one more day to complete it.

大学英语综合教程课后习题和听力答案

大学英语综合教程课后习题和听力答案11. 她似乎与新同学相处不好。

(get along with)She doesn't seem to get along with her new classmates.2. 我与玛丽失去联系多年，但昨天我与她在电话里联系上了。

(out of touch, get in touch)I'd been out of touch with Mary for years, but I managed to get in touch by phone yesterday.3. 那老兵喜欢对每一位来访者炫耀他的勋章。

(show off)The veteran enjoys showing off his medals to everyone who visits him.4. 她丈夫似乎非常反对她出国。

(opposed to)Her husband seems very much opposed to her going abroad.5. 因为托马斯不安心工作，他的父母非常担忧。

(settle down)As Thomas couldn't settle down in his job, his parents were very worried.6. 我口袋里总装着各种各样的小东西。

(bits and pieces)I always have all kinds of bits and pieces in my pockets.7. 她母亲通过一些私人关系使她进入商界。

(pull strings)Her mother pulled a few strings to get her into the business circle.8. 我希望这些菜合你的胃口。

(to somebody's liking)I hope the food is to your liking.9. 那些男孩太吵闹，我把他们骂了一顿。

大学英语综合教程答案

Unit 1 Living in Harmony Enhance Y our L anguage A wareness1.Text A amaze bunch bundle capacity conquer display drop roaststyle symbol vague figure Text B appreciate participate shift slip 1) My neighbours are a friendly bunch of people. commerce rob2) Dave amazed his friends by leaving a well-paid job to travel around the world.3) The employees in this company work an eight-hour兰·4) The professor came to the classroom with a bundle of newspapers under his arm.5) A passenger asked the driver: "Could you罕me off near the post office? I'd like to post a letter."6) The little girl's capacity for learning languages astonished me.7) How many countries will be participating in the Olympic Games?8) I like the typically French醮of living. It is so romantic.9) They have made their fortunes from industry and commerce .10) They threatened to shoot him and哗him of all his possessions.11) In many cultures, the lion is the symbol of courage.12) Your help was greatly appreciated . We are very grateful to you for it.13) It's the first time the painting has been displayed to the public.14) During the exam, the naughty boy tried to迦a note to his classmate while the teacher wasn't looking.15) As the saying goes, conquer the desires, or they will conquer you.16) Before the dinner party, Mother has ordered a卫�from the butcher.17) I didn1t wait for you at home because I figured that you wouldn't come.2.Text A at knifepoint expose…to flag downhelp out pick up pull overrely on rise one's life run contrary totake a gamble (on}Text B in (rich} contrast to pull away stand out1} In this painting, a single red rose stands in rich contrast to t he grassland.2} The factory workers are exposed to poisonous gases and many of them suffer from lung diseases.3} During the war, the soldier risked his l ife h elping others to escape.4} Do trust me. You can rely on m e to keep your secret.5} If you are attacked or robbed at knifepoint , how would you react then?6} She is such an extraordinary girl that she always stands out i n a crowd.y, this foolish idea runs contrary to c ommon sense(吊识）．7) Obvious! 严、8) I was very tired and had to f lag down a taxi in order to get home early.9) The mother picks/picked up h er children from the kindergarten at 5:00 p.m. every day.10) The publishers took a g amb le on a n unknown author, and the books have sold well.11) The driver waved to us as he pu l led away.12) The driver pu l led over to the side of the road to see what was wrong with his truck.TranslationTranslate the following sentences into English, using the words and expressions given in brackets.1}离婚的传言不过是为他的新电影炒作的手段而已。

大学英语综合教程课后答案完全版

U n i t1T e x t A Language Sense Enhancement1. the fierce resistance2. the long march3. the devastating enemy4. bleak5. launched6. military might7. mowed down8. campaign9. a painful lesson 10. the aidLanguage FocusVocabularyI.1.1 alliance 2at the cost of 3 stroke 4limp 5minus 6regions 7 declaration 8 siege 9 raw 10 bide his time 11 have taken their toll 12 in the case of2.1 is faced with 2get bogged down 3 is pressing on/pressedon 4 drag on 5 get by 6dine out 7 have cut back 8 get through 3.1 head to the conquest of cancer in the near future2 has been brought to a halt by the delayed arrival of rawmaterials due to the dock worker’s strike3 will/should never get in the way of her career4 caught the foreign minister off guard5 of the electronic calculator has rendered the slide ruleout of date/obsolete4. 1 Being faced with/the occupation of/regions2 crucial to/efficient/to reckon with/weaken/be brought toa halt3 a heroic/the decisive/turned the tide/siege/by launching II. More Synonyms in the Context1)During the First World War; battles occurred here and thereover vast areas. Some of the most dramatic fighting took place in the gloomy trenches of France and Belgium.2)Elizabeth make careful preparations for the interview andher efforts/home-work paid off.3)I spent hours trying to talk him into accepting thesettlement; but he turned a deaf ear to all my words.4)Pneumonia had severely weakened her body; and I wondered howher fragile body could withstand the harsh weather.III. Usage1 fall ill2 lay dead from a heart attack3 dropped dead froma heart attack 4 fell asleep 5 marrying young 6 to sit still for longer than a few minutesComprehensive ExercisesI.1.1 invasion 2 stand in the way 3 catching…off his guard4 launching5 declaration6 campaign7 drag on8 reckonwith 9 bringing 10 to al halt2.1 allow 2 reckoned 3 highly 4 forecasts 5 rapidly 6instant 7 delivery 8 advantage 9 observing 10 powerful II.1.1 Mr. Doherty and his family are currently engaged in gettingthe autumn harvest in on the farm.2 We must not underestimate the enemy. They are equipped withthe most sophisticated weapons.3 Having been out of a job for 3 months; Phil is increasingly getting desperate.4 Sam; as the project manager is decisive; efficient and accurate in his judgment.5 Since the chemical plant was identified as a source ofpollution; the village neighborhood committee decided to close it at the cost of 100 jobs.2.The offensive had lasted three days; but we had not gainedmuch ground. The division commander instructed our battalion to get around to the rear of the enemy at night and launcha surprise attack. To do this we have to cross a marshland;and many of us were afraid we might get bogged down in the mud. Our battalion commander decided to take a gamble.Luckily enough; thanks to the severely cold weather which had made the marshland freeze over; we arrived our destination before dawn and began attacking the enemy from the rear. This had turned the tide of the battle. The enemy;caught off guard; soon surrendered.Text BComprehension Check1.d d b a b dTranslation1.6月5日被选为进攻日;是因为要留下一个安全量;以防万一进攻需要推迟..2.然而;当年春夏之交大风暴异乎寻常地多;在这个时候会出现一个适合进攻的风平浪静的间隙的可能性微乎其微..3.要是在原定地区登陆的话;德军海岸炮群无疑会拼命抵抗并给盟军造成惨重伤亡;而在新登陆区的登陆几乎没有遭到任何抵抗..4.尽管困难重重;艾森豪威尔在与恶劣天气的赌博中赢得了胜利.. Language Practice1.d h b a f e c g2.1 boast 2 obstacles 3 was concerned 4 call…off 5 paidoff 6 was pinned down7 contesting 8 prior to 9 hold out 10 objective 11responsible 12 in caseUnit 2 Text ALanguage Sense Enhancement1. care2. impact3. orbiting satellites4. warn of5. location6. at any given time7. vibrate8. detected9. calculate 10. convertedLanguage FocusVocabularyI.4.1 expansion 2 automated 3 vapor 4take control of 5hazards 6 satellite 7 vibrated 8 magnetic 9 bunched 10 in the air 11 got/was stuck in 12 approximately5.1 send out 2 stand up for 3 pass for 4 were closing inon 5starting up 6went through 7 fill out 8 fall into 6.1 incorporates all the latest safety features2 two trees ten feet apart3 awarding lucrative contracts to his construction firm4 the prototype of a new model before they set up a factoryto make the cars5 are correlated in all racial groups4. 1 the application/ has turned into a reality/ are poisedto2 that vibrate/can detect/frequency3 lanes/are mounted in/alert a /hazardII. Word FormationClipped Words: kilogram/memorandum/gymnasium/liberation/doctor/veterinarian/preparatory/ automobile/influenzaBlends:medical care/electronic mail/communicationssatellite/news broadcast/sky hijack/ European dollar/breakfast and lunch/television broadcast/Oxford and CambridgeIII. Usage1 swimming pool2 drawing board3 enriched Middle English4 disturbing change5 fully developed prototype6 canned food7 working population8 puzzling differencesComprehensive ExercisesI.3.1 computerized 2 start up 3 be poised to 4 alert 5 hazards6 monotonous7 take control of8 steer9 lane 10 decrease11 calculate 12 getting stuck in 14 mounted 15 detect16 vapor4.1 generates 2 related 3revolutionized 4 enable 5opportunities 6 overall 7 manufacturing 8 dependent 9 interact 10 fatalitiesII.3.1 There was an unusual quietness in the air; except for thesound of artillery in the distance.2 The expansion of urban areas in some African countries hasbeen causing a significant fall in living standards and an increase in social problems3 The research shows that atmospheric carbon dioxide levelsare closely correlated withglobal temperatures4 The frequency of the bus service has been improved from 15 to 12 minute recently.5 The diver stood on the edge of the diving board; poisedto jump at the signal from the coach.4.Automobiles have; since their invention; revolutionizedtransportation; changing forever the way people travel; and do business. On the other hand; they have brought hazards;especially highway fatalities. However; today the application of computer technology and electronic sensors in designing and manufacturing cars makes it possible to eliminate most of traffic accidents. For example; electronic sensors mounted in your car can detect alcohol vapor in the air and refuse to start up the engine. They can also monitor road conditions by receiving radio signals sent out from orbiting satellites and greatly reduce your chances of getting stuck in traffic jams.Text BComprehension Check2.a c c d b bTranslation5.这类系统易受气候变化的影响; 提供的数据不够精确;但他们不需要特别的道路设施;只需要将车道标志维护好就行了..6.然而;不用多久;其成本就能为广大车辆拥有者和驾驶者所接受;尤其是目前不少可以应用的技术已经走向市场;开始了批量生产..7.电子驾驶应用的最大障碍可能在于人们普遍认为认为这一技术的应用比实际情况更困难;更昂贵..8.考虑到这些运用安全自动化交通运输系统的经验;开发由自动控制系统操纵的公路车辆算不上什么大的飞跃..Language Practice3.c a e b f g d h4.1 en route 2 matures 3 equivalent 4 feasible 5 incooperation with 6 exposure7 at the start of 8 thereby 9 implemented 10 realistic11 component 12 by means ofUnit 3Key to Part II Reading TaskContent Questions:Pair Work:1.He runs a manufacturing company.2.Almost all of them were no.3.This applicant was ill prepared for the job he was applying forand therefore ill qualified.4.Prepare to win.5.They now have to switch jobs frequently.6. A 90-year-old player who wanted to work on his weakness –backhandcourt.7.Believe in yourself; even when no one else does.8.Because he will mention a cab driver who is different.9.His efforts to make a difference.10.He was offered a ride on a day when Minnesota was hit with one ofthe worst snowstorms in years and the international airport there was closed for the first time in decades.11.Because there were no tracks left in the snow; which means he wasthe first person to take off from there.12.Carlson was excited about being first; which is exactly what thewriter recommends to job applicants.Text Organization:1.Part One. Paras. 1-6: An ill-prepared college graduate failed his interview.Part Two. Paras 7-27: Four pieces of advice on being a successful interviewee.Part Three. Paras 28-31: Make your own tracks in whatever you do.2. Suggestions Examples1 Prepare to win 1 Michael Jordan2 Never stop learning 2 a 90-year-old tennis player3 Believe in yourself; even when 3 the four-minute mile; the New YorkNo one else does. Marathon and the Vietnam veteran4 Find a way to make a difference 4 a New York cabdriver Language Sense Enhancement:1 checked with2 interview3 grill4 clippings5 be right for6 follow up7 indicating 8hand-delivered9 prepared 10 prospectiveVocabulary:I.1. Fill in the gaps with words or phrases given in the box. Change the form where necessary.1 rude2 physically3 structure4 madea difference5 blurted out6 chuckling7 measurable8 prospective9 preparations 10 sparkled 11 took a crack at 12 partner2. Use the verb in the brackets to form an appropriate phrasal verb you have learned and complete the sentence with it.1 go after2 look back on/at3 be put up4 stoodfor5 build in6 follow up7 be hooked up to8 closed up3. Rewrite each sentence with the word or phrase in the brackets; keeping the same meaning.1 grilled her about where she had been all night.2 beyond Cinderella’s wildest dreams that she could one day dance in the King’s palace.3 will be in readers’ hands soon4 do your homework before going on an interview5 was in the neighborhood of 150 dollars4. Complete the sentences; using the words or phrases in brackets.1 applicants; veteran; the prospective2 From his standpoint; has made every endeavor to go after3 as the saying goes; to have a crack at; barelyII. Words with Multiple Meanings1.behave2.keep used to avoid repetition3.clean4.get along5.perform/complete6.perform/complete7.study8.be enough9.be acceptableIII. Usage:1.There is so much to say and it is hard to know where to begin. OK;I’lltalk about myself first.2.Thank you very much; John; for your beautiful Christmas card. By theway; I have something here for you.3.The new computer language can be quite easily understood by anyone whocan read the daily newspaper. Now; why is this an advantage4.I’m going to work out the outline and will let you know how it goes.By the way;I will see you in February; as I plan to attend your seminar in Shanghai.5.OK; you got the job. Now; how to maximize your profits with as littleeffort as possible6.Chris is back from Australia. Incidentally; those pictures you sentme are wonderful.Comprehensive Exercises:I. Cloze.1. Text-related:1 prospective2 As I see it3 done your homework4 beforehand5 endeavor6 structure7 partners8 Respond9 take a crack 10 from the standpoint 11 make a difference12 follow up1. Theme-related:1 encouraging2 inquiry3 relevant4 samples5 references6 advice7 preparing8 seriously9 probably 10 exhibitII. Translation:1. Translate the sentences into English.1 Despite the inadequate length of the airstrip in this emergency landing; the veteran pilot managed to stop the plane after taxiing for only a short while.2 Grilled by the reporters; the movie star eventually blurted out that she had undergone two plastic surgeries.3 We have the technology and our partner has the capital. Working together; we’ll have the future in our hands.4 If I had know beforehand that you would bring some many friends home;I would have made better preparations. You see; I have barely enough food and drinks for a snack.5 People gave generously upon learning that new school rooms with stronger structures were to be built in the earthquake-stricken area.2. Translate the passage into English.Well begun; half done; as the saying goes. It is extremely important for a job applicant to do his homework while seeking employment. From my standpoint; whether or not one has done his homework clearly makes a difference in his chance of success.I have a friend who is earning somewhere in the neighborhood of 100;000 dollars a year in a large computer software company. He told me that from his own experience the decision makers who interview prospective employees like people who are well prepared. Those who make no endeavor to learn as much about his prospective employer as possible don’t have much of a chance of success.Unit 4Key to Part II Reading TaskContent Questions:Pair Work:1.Because he feels he is completely international.2.What he means is that if one has a network of friends andenjoys what one is doing; one can function well anywhere in the world.3.It refers to a member of the international business elitewho treks each year to the Swiss Alpine town of Davos for the annual meeting of the World Economic Forum.4.The issues include everything from post-election Iraq andHIV in Africa to the global supply of oil and the implication of nanotechnology.5.They all believe that globalization; the unimpeded flowsof capital; labor and technology across national borders;is both welcome and unstoppable. They see the world increasingly as one vast; international marketplace in which corporations search for the most advantageous locations to buy; produce and sell their goods and services.6.He describes Davos Man as an emerging global superspeciesand a threat.7.Yes; global trade has been around for centuries. In thepast; the corporations and countries that benefited from global trade were largely content to treat vast parts of the world as places to mine natural resources or sell finished products.8.It predicted that four economies –Russia; Brazil; Indiaand China –will become a much larger force in the world economy than widely expected; based on projections of demographics and economic growth; with China potentially overtaking Germany this decade. By 2050; these four newcomers will likely have displaced all but the US and Japan from the top six economies in the world.9.It refers to low-paid migrant workers from Asia andelsewhere who are increasingly providing key services around the world.10.Unlike Davos Man; Manila Woman is strongly patriotic.11.Because he thinks that there are still too manybarriers to cross-border business in Europe; let alone the world.12.Davos Man needs to figure out how to strike a balanceon a global scale between being international and being national at the same time.Text OrganizationWorking on Your Own:1.Part One; Paras. 1-3: introduction to Davos Man and the World Economic ForumPart Two. Paras. 4-5: Debate over the impact of globalization on current society and culturePart Three. Paras. 6-8: History of globalization and its recent trands and future prospectsPart Four. Paras. 9-11: Globalization versus nationalism and the challenges it faces2. Main Events:2 Davos Man seen their identity as a matter of personalchoice; not an accident of birth.3 Davos Man believes that globalization; the unimpededflows of capital; labor and technology across national borders; it both welcome and unstoppable.4 Davos Man sees the world increasingly as one vast;international marketplace in which corporations search for the most advantageous locations to buy; produce and sell their goods and services.Language Sense Enhancement1.1 both see their identity2 birth3 incidentally4 annual5 networking6 implications7 Whatever their considerable differences8 unimpeded flows 9 interconnected marketplace 10 advantageousLanguage FocusVocabulary:I.1. Fill in the gaps with words or phrases given in the box.1 advantageous2 let alone3 witnessing…vanishing4 landmark5 entitled6 displace7 Establishment8 patriotic…strengthen9 contradictions 10 aspires 11 divorced12 pendulums2. Use the verb in the brackets to form an appropriate phrasal verb you have learned and complete the sentence with it.1 come to2 dozed off3 believed in4 was set apart5 take in6 sucks in7 clean up8 turn away3. Rewrite each sentence with the word or phrase in the brackets.1 makes no/little difference whether we go there by train or by bus.2 overtaken General Motors as the world’s biggest car maker.3 at odds with his wife over money matters.4 been at the forefront of nanotechnology research.5 let alone cook a meal.4. Complete the sentence; using the words or phrases in the brackets.a is increasingly…to accelerate…their investmentb economy…make an earnest…strike a balance betweenc a handful of…be endorsed by…on a large scaleII. Word Formation:WTO World Trade Organization 世界贸易组织GDP gross domestic product 国内生产总值ATM automatic teller machine 自动出纳机VAT value-added tax 增值税CAD computer-aided design 计算机辅助设计IT information technology 信息技术IDD international direct dialing 国际直拨电话MTV music television 音乐电视Radar radio detecting and ranging 雷达IOC International Olympic Committee 国际奥委会VIP very important person 贵宾、大人物Laser light amplification by stimulated emission of radiation 激光CPU central processing unit 中央处理器III. Usage:1)An unusual present; a book on ethics; was given to Henryfor his birthday.2)The reason he gave that he didn’t notice the car tilltoo late was unsatisfactory.3)Football; his only interest in life; has brought him manyfriends.4)Cloning had been raised as a possibility decades ago; thendismissed; something that serious scientists thought was simply not going to happen anytime soon. Comprehensive ExercisesI. Cloze1. Text-related:1 academics;2 networking3 a varietyof 4 growth5 vanish6 facilitate7 endorsing8 outlook9 sweeping aside 10 patriotic 11 erasing12 strike a balance2. Theme-related:1 aided2 effects3 distances 4connected 5 invested6 features7 prevailing8 qualitatively 9volume 10 DistinguishingIII. Translation1. Translate the sentences into English:1 Due to his pessimistic outlook on the European economy; John has moved his assets from Europe to elsewhere.2 I like hiring young people. They are earnest learners and committed to work.3 Unlike her girl friends who center their lives on their children; Mary cares more about her personal growth.4 The Chinese government has introduced a variety of policies to strengthen cooperation with developing countries.2. Translate the passage into English:Globalization has great implications for young Chinese. For example; young farmers are moving on a large scale to urban areas for jobs. And for those young people who aspire to study abroad or work in foreign-invested enterprises; English has become increasingly important. At the same time; a considerable number of overseas Chinese have returned home in recent years;for they hold an optimistic outlook for the long-term growth of the Chinese economy. The Internet has strengthened the links between Chinese young people and those elsewhere. They follow the latest trends can copy foreign fashions. Some of them don’t seem to care for traditional Chinese virtues; let alone carry them forward; which has given rise to worries that the traditional Chinese culture might one day vanish.Unit 5 Text ALanguage Sense Enhancement1.struckd3.gentle4.raise it5.benign6.with point7.something of8.made every penny9.small and frail10.not bear to hurt a flyLanguage FocusVocabularyI.7.1 In a way2 in accordance with3 vacancy4 in good condition5 transparent6 rub7 spicy8 hitherto9 with a bad grace10 instinct11 pawned12 current8.1 turned up2 will stick to3 brought back4 go about5 driving at6 put; away7 turning; over8 took; aback9.1 has a very weak constitution – she may not be able tosurvive the operation.2 was taken aback by the insurance company’s rejection ofmy compensation claim.3 was something of a surprise when we ran into each other in a place like that.4 needs trimming /to be trimmed –it’s getting too long.5 are often deceptive.4. 1 Oddly enough; went broke; wrinkled; he had gone all topieces2 definite; is capable of; her vanity;3 too mild; sipping; strokeII. Usage5)Except for6)Except that7)except8)except when9)except to10)except what11)except where12)except thatIII. British and American EnglishVocabulary:AME: can; candy; faculty; mail; railroad; storeBRE: flat; lift; ground floor; trousers; tube/underground;maizeSpelling:AME: favorable; meter; defense; plow; tireBRE: paralyse; catalogue; leveling; programme; practice; characteriseComprehensive ExercisesI.5.1 insane2 current3 candid4 capable5 was taken aback6 in good condition7 constitution8 go all to pieces9 gone broke10 vacancy11 mild12 deceptive6.1 suspected2 pleading3 confirmed4 stunned5 lucrative6 jewellery7 wealthy8 urge9 spell10 arrestedII.5.1 I have an instinct that Henry will seek to join theexpedition; because he is something of an adventurer.2 He is capable of sticking to the task at hand; even if heis exposed to noises.3 The trademark was registered in accordance with the laws hitherto in force.4 Oddly enough; many people volunteered to help organize the meeting; but only a few turned up.5 The teacher’s affectionate words; along with his candidcomments; changed the way Mike perceived the society and himself.6.For my own part; I find that appearances are all too oftendeceptive. For instance; you might be wrong if you judged by appearances only people like Edward Hyde Burton. In appearance; he seemed a man all of a piece. He was a tinylittle fellow with white hair and mild blue eyes; gentle and candid. Nevertheless; he turned out to be very cruel he insulted and fooled Lenny who was down and out and made him commit himself to an insane venture. What was still more surprising was that he was completely indifferent to Lenny’s death. Without doubt; Burton was a man with a heart of stone.Unit 6 Text ALanguage Sense Enhancement11.1 understanding2 Within the confines3reasonably4 by nature5 limitless possibilities6 our aim7 fewer desires8 play by themselves9 vet boundaries10 orLanguage FocusVocabularyI.10. 1 appliances2 comparative3 multiply4 distribution5 prosperity6 decorate7 famine8 large quantities of / a large quantity of9 streamline10 fax11 pointed the way to12 bewildered11. 1 eat into2 cling to3 stand out/ stood out4 wears away5 set about6 switch off7 will be turned loose8 poured in12. 1 is forecast to be below average next year; which at themoment is 4 percent.2 to enter the building and find the baby girl proved futileas rescuers were driven out by the heart and flames.3 was urged to divert some of its attention from expanding production and get more involved with issues of market demand.4 can really eat heavily into your profits when you areselling suits at $900 and resses at $2;000.5 has toiled endlessly over the exercise machine for the lasttwenty years in order to keep her body in shape.4. 1 reaction to; discontent; provoked2 Convention; evading tax; the confines of3 a burden; are always on the go/ seem forever on the go; to copeII. Confusable words1.13)nervousness14)tension15)stress; stress16)tension2.1)honorary2)Honorable3)honorable4)honorary5)honorable6)HonoraryIII. Usage1)Dealing with the extinction crisis is no simple matter. Isit sensible; we may ask; to spend large sums of money to savesome species –be it an elephant or an orchid –in a nation win which a large proportion of the population is living below the poverty line2)This new technology could be used anywhere large numbers ofpeople need to be quickly screened – at airports; train stations; bus terminals or border crossings. However;experts suspect; there is also the risk that people will learn to fool the machine the same way they try to fool polygraph readings by controlling their breath or taking drugs to relax themselves.3)With a high percentage of marriages ending in divorce; oftendue to financial difficulties; you would say that money isa big factor in making a good marriage. But; believe it ornot; it isn’t money that ensures you a happy marriage; it is your philosophy of life that does.4)Not all the risks on the Internet are sexual; you know. Sitespromoting violence are just a click away; and may include instructions for making bombs and other destructive devices. Comprehensive ExercisesI.7.1 switch off2 obliged3 on the go4 cope5 shortage6 large quantity of7 pouring in8 by nature9 fraction10 futile8.1 advantage2 wisely3 faithfully4 waking5 includes6 schedule7 sticking8 priorities9 set10 respectII.7.1 They are exploring the new frontiers of medical sciencein an attempt to find remedies for incurable diseases/ cures for diseases that are beyond remedy so far.2 Here unique teaching methods apart; Ms Wilson; my mathteacher; never tried to cram knowledge into my head.3 The regular weather forecast by the Central TV Station keeps us up with the changes of weather wherever we go on a trip.4 The appalling explosion started a big fire and caused the partial collapse of the building.5 In the modern world; there are more ways than ever to wasteaway time; and all kinds of distractions are eating into our precious time.8.Today we are under constant pressure to work longer hours;to produce more; and to possess more. Lots of people hold the wrong perception that happiness lies in working hard and earning well /good money.Many women today feel the same stress to work and get ahead and; at the same time; to nurture their offspring and shoulder the burden of domestic responsibilities.Research shows that workaholism tends to distance us from our immediate families. It forces us to toil longer and longer hours; leaving a minute fraction of our time to be physically and emotionally available to our loved ones.Intimacy among family members is doomed to die in the process.Unit 7 Text ALanguage Sense Enhancement1. brought down2. revolving3. circle4. wreckage5. memory6. bury7. perished8. memorials9. gaping wound 10.silverLanguage FocusVocabularyI.13. 1 divined 2 nerves 3 solidarity 4 sacred/mourn 5coated 6 perish 7 hijack 8 grief 9 farewell 10 take revenge on 11 revolves/revolves 12 denounced14. 1 drop…off 2 applied for 3 went off 4 are gaining on5 bring down6 blotted out7 think back on8 picking /at 15. 1 brought down the American housing market in 20082 what will happen after his son steps into his shoes3 not in the mood to go out4 long before the market began to show signs of weakness5 mourn the loss of the tranquil life we had in thecountryside4. 1 in the aftermath of/to blot out/the tragic2 armed/at dusk/accomplices/explosive3 in the space of/no illusionII. More Collocation17) A little of 2 a few/much of / many of 3 much 4 few 5。

大学英语教材综合教程答案

大学英语教材综合教程答案Introduction:综合教程是大学英语教材中重要的一部分，它通过涵盖听力、口语、阅读、写作等多种技能，帮助学生全面提升英语水平。

然而，很多学生在学习过程中遇到困惑，需要答案作为参考。

本文将为大学英语教材综合教程中的常见问题提供答案，并希望能对学生们的学习有所帮助。

Section 1: Listening Comprehension1. What are some effective strategies for improving listening skills?- Use authentic materials: Listening to native speakers and real-life situations can enhance comprehension.- Practice note-taking: Summarizing main points will help with understanding.- Listen actively: Engage with the audio by predicting, summarizing, and reflecting on what you hear.- Start with easier content: Gradually increase the difficulty of the listening materials.2. How can I improve my listening speed?- Regular listening practice: The more you expose yourself to English,the faster you will become at processing the language.- Focus on key words: Train yourself to listen for important information rather than every single word.- Use online resources: Websites and apps offer various listening exercises that can help improve speed.Section 2: Speaking Skills1. How can I improve my pronunciation?- Mimic native speakers: Pay attention to their intonation, rhythm, and stress patterns.- Use online resources: Many websites provide pronunciation exercises and audio clips for practice.- Record yourself: Compare your pronunciation with native speakers and identify areas for improvement.- Seek feedback from others: Ask a native speaker or a language teacher to provide constructive criticism.2. How can I become more fluent in speaking?- Practice speaking regularly: Engage in conversations with native speakers or language partners.- Focus on communication, not accuracy: Don't worry about making mistakes; the more you speak, the more fluent you will become.- Use idiomatic expressions and phrasal verbs: Incorporate these into your speech to sound more natural and fluent.Section 3: Reading Comprehension1. How can I improve my reading speed?- Practice speed reading techniques: Skim the text for main ideas and only focus on details when necessary.- Increase vocabulary: The more words you know, the quicker you will comprehend the text.- Read regularly: Make reading a habit to build your reading stamina and speed over time.2. How can I understand difficult texts?- Read actively: Highlight key points, make notes, and ask yourself questions while reading.- Look up unfamiliar words: Use a dictionary or online resources to expand your vocabulary.- Break it down: Divide the text into smaller chunks for easier understanding, and then connect the main ideas.Section 4: Writing Skills1. How can I improve my essay writing?- Plan before you start: Outline the main points and structure of your essay.- Practice writing regularly: The more you write, the better you will become.- Seek feedback: Ask your teacher or peers to review your essays and provide suggestions for improvement.- Read model essays: Analyze well-written essays to understand effective writing techniques.2. How can I enhance my grammar and vocabulary in writing?- Read extensively: Exposure to various texts will help improve grammar and vocabulary usage.- Use grammar and vocabulary exercises: Online resources and textbooks offer practice exercises.- Keep a vocabulary notebook: Record new words and review them regularly.- Edit and revise: Always proofread your writing for grammar and vocabulary errors before submitting it.Conclusion:通过本文提供的答案，希望可以解决大学英语教材综合教程中的常见问题，帮助学生们在听力、口语、阅读、写作等方面取得更好的进步。

HND-大综合1-GU1答案

Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another company.12 Advantages:Firstly, the partnership agreements can provide Opal with technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms’ well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal’s competitive advantages. Secondly, in a partnership with others, the control power of Opal’s own company might be distributed because of the consideration of other partners’ benefits. Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreements with more companies, to gain more comprehensive market information and share the technology and develop new products.Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, usemore green and environmental materials to produce ‘environmentally friendly’ products and services, and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in the coming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘opening-up’ of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phonesto competing networks allowing access to a much larger market. Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resources and investment capital resources. It may not be able to meet the needs of cooperation with other companies. Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon the company’s activities. 8 Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved.According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology.The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opal which requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expand its business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal’s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won’t be necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。

全新版大学英语综合教程课后标准答案（上海外语教育出版社）

全新版大学英语综合教程课后标准答案（上海外语教育出版社）全新版大学英语综合教程课后答案(上海外语教育出版社)————————————————————————————————作者：————————————————————————————————日期：Part II Reading TaskComprehensionContent QuestionPair Work1. They were studying arts education in Chinese kindergartens and elementary schools in Nanjing.2. Their 18-month-old son Benjamin was fond of trying to place the key into the slot of the key box during their stay at the Jinling Hotel.3. They would come over to watch Benjamin and then try to teach him how to do it properly.4. Because he realized that this anecdote was directly relevant to their assigned tasks in China: to investigate early childhood education and to throw light on Chinese attitudes toward creativity.5. Most of them displayed the same attitude as the staff at the Jinling Hotel.6. He emphasized that the most important thing is to teach the child that on can solve a problem effectively by oneself.7. He means that this incident pointed to important differences in educational and artistic practices between China and the USA.8. The manner in which the Chinese staff saw the need toteach the child by guiding his hand in the characteristic of a broader attitude to education, one that stands in contrast to the Western preference for leaving the child to explore and learn unaided.9. One example is of children at the age of 5 or 6 painting flowers, fish and animals skillfully and confidently; in a second example, calligraphers 9 and 10 years old were producing works; and in a third, young artists work on perfecting their craft for several hours a day.10. Americans think that unless creativity has been acquired early, it may never emerge, and skills can be picked up later. Chinese think that if skills are not acquired early, they may never be acquired, and there is no hurry to promote creativity.11. This is mainly due to the difference in their way of thinking.12. The author makes the suggestion that we should strike a better balance between the poles of creativity and basic skills.Text OrganizationWorking On Your Own1.1) The text begins with an anecdote.2) His thoughts are mainly about different approaches to learning in China and the West.3) He winds up the text with a suggestion in the form of a question.2. Chinese1) Show a child how to do something, or tech by holding the hand2) Give greater priority to developing skills at an early age, believing that creativity can be promoted over timeAmericans1) Teach children that they should rely on themselves for solutions to problems2) Put more emphasis on fostering creativity in young children, thinking skills can be picked up laterLanguage Sense Enhancement(1) Summarizing(2) value originality and independence(3) contrast between(4) in terms of(5) harbor(6) fearful(7) comparable(8) promote creativity(9) emerge(10) picked upLanguage FocusV ocabularyI1.1) insert2) on occasion3) investigate4) In retrospect5) initial6) phenomena7) attached8) make up for9) is awaiting10) not; in the least11) promote12) emerged2.1) a striking contrast between the standards of living in the north of the country and the south.2) is said to be superior to synthetic fiber.3) as a financial center has evolved slowly.4) is not relevant to whether he is a good lawyer.5) by a little-known sixteen-century Italian poet have found their way into some English magazines.3.1) be picked up; can’t accomplish; am exaggerating2) somewhat; the performance; have neglected; they apply to3) assist; On the other hand; are valid; a superiorII1.1) continual2) continuous3) continual4) continuous2.1) principal2) principal3) principle4) principles5) principalIII1. themselves2. himself/herself3. herself/by herself/on her own4. itself5. ourselves6. yourself/by yourself/on your own Comprehensive ExercisesI. cloze1.(1) contrast(2) exaggerating(3) priority(4) on the other hand(5) promoting(6) pick up(7) assist(8) accomplish(9) occasion(10) neglecting(11) worthwhile(12) superior2.(1) end(2) perform(3) facing(4) competent(5) equipped(6) designed(7) approach(8) rest(9) definitely(10) qualityII. translation1.(1) It takes an enormous amount of courage to make a departure from the tradition.(2) T om used to be very shy, but this time he was bold enough to give a performance in front of a large audience.(3) Many educators think it desirable to foster the creative spirit in the child at an early age.(4) Assuming this painting really is a masterpiece, do you think it’s worthwhile to buy it?(5) If the data is statistically valid, it will throw light on the problem we are investigating.2.To improve our English, it is critical to do more reading, writing, listening and speaking. Besides, learning by heart as many well-written essays as possible is also very important. Without an enormous store of good English writing in your head you cannot express yourself freely in English. It is also helpful to summarize our experience as we go along, for in so doing, we can figure out which way of learning is more effective and will produce the most desirable result. As long as we keep working hard on it, we will in due course accomplish the task of mastering English.Unit2 ValuesPart II Reading TaskComprehensionContent QuestionPair Work1. The Salvation Army is a religious charitable organization.A Salvation Army bell ringer is a volunteer who help it collectdonations.2. The boy asked him: Are you poor? He did it simply out of confusion and curiosity. Obviously he knew nothing about the Salvation Army bell ringer.3. He said, “I have more than some people, but not as much as others.” This means that he was neither poor nor rich.4. The boy’s mot her scolded him because the question was social inappropriate, especially to a person who looked poor.5. Yes, economically he is poor. He lives in a small basement apartment. He doesn’t even have a color TV. He falls into the lowest income category. And so on.6. No, the writer does not feel poor. This is because he has enjoyed good health and creativity which he thinks are much more important than material goods.7. He feels out of place among people who are primarily interested in material things.8. She told him that she was interested in what’s on the inside. but after he took her to his poorly furnished apartment, she changed her mind completely.9. It only shows that to her the most important thing was still material goods rather than what she had claimed before.10. Commercial can put people under pressure to purchase more than is really necessary.11. Because December is the time for to work for the Salvation Army as a bell ringer, which gives him a genuine sense of belonging and brings him happiness in helping others.12. The boy’s question has helped the writer realize that, despite his lack of expensive possessions, he is rich in many other ways and should be thankful for that.Text OrganizationWorking On Your Own1.1) a.√2) the essay is meant to explain something that is, the author’s view of life.3) That one can live a life full of riches without being rich financially.2.Part One: The writer’s encounter with a boy who raised the question “are you poor?”Part Two: In search of an answer the writer finds that not having expensive possessions doesn’t make him feel poor mainly because he enjoys life in many other ways.Part Three: In conclusion, the writer thinks he’s grown to understand more about himself becaus e of the boy’s question.Language Sense Enhancement1.(1) attain(2) wear and tear(3) dependable(4) modest(5) primarily(6) minimal(7) exceptionally(8) illness-free(9) spirited(10) energizingLanguage FocusV ocabularyI1.1) abrupt2) emotional3) bless4) wear and tear5) dated6) consequences7) seemingly8) in contrast to9) Curiosity10) genuine11) primarily12) sentiments2.1) confronted with more than one problem, try to solve the easiest one first.2) vital to the existence of all forms of life.3) some confusion among the students about what to do after class to follow up on the subject.4) nothing more than a job and an apartment to be happy.5) tickled him to think that she’d come to ask his ad vice3.1) a lingering; fabricating; sentiments2) fill out; every item; vital; consequences3) be denied; tangible; cherish; attainII1. It is a long trip and will take us five hours by bus.2. She arrived early and took a front row seat.3. Don’t take me for a fool.4. It takes a lot of imagination to fabricate such a story.5. My uncle will take me (along on his trip) to the Arctic this summer.6. He took the dinner plate I passed to him.7. Kevin took second prize in the weight-lifting competition.8. If you don’t take my advice, you will regret it.III1. hanging2. to give3. to return4. being praised5. not having written6. to say7. to open8. being helpedComprehensive ExercisesI. cloze1.(1) well-off/affluent(2) dated(3) falling into(5) deny(6) tangible(7) pursuit(8) cherishes(9) out of place(10) abrupt(11) focus(12) donations2.(1) consume(2) fueled(3) annual(4) plain(5) physically(6) security(7) indicates(8) equally(9) traditional(10) followIII. Translation1.1) The company denied that its donations had a commercial purpose.2) Whenever he was angry, he would begin to stammer slightly.3) Education is the most cherished tradition in our family. That’s why my parents never took me to dinner at expensive restaurants, but sent me to the best private school.4) Shortly after he recovered from the surgery, he lost his job and thus had to go through another difficult phase of his life.5) In contrast to our affluent neighbors, my parents are rather poor, but they have always tried to meet our minimal needs.2.With more and more donations coming in, our university will be much better off financially next year. We will thus be able to focus on the most important task that we, educators, must take on: to encourage students to attain their scholarly/academic goals, to train them to be dependable and responsible individuals, to prepare them for the life ahead, and to guide them in their pursuit of spiritual as well as material satisfaction.Unit3 The Generation GapPart II Reading TaskComprehensionContent Question1. There are seven characters---Father, Mother, Heidi, Diane, Sean, Restaurant Manager, and Mrs. Higgins.2. No. Because what he does usually ends up embarrassing them.3. To buy a guitar.4. To check if Sean was going to embarrass him.5. He knew his father was going to embarrass him.6. It was unnecessary and embarrassing.7. He wanted Dan to pressure his son into asking Diane to the senior prom.8. He would speak to his son and insist that the latter give Diane a call.9. She felt humiliated.10. Because the Thompson had just moved.11. He tried to let her know how exceptionally talented a young woman Heidi was.12. Because she couldn’t bear being embarrassed by her father.Text OrganizationWorking On Your Own1.1. A fast-food restaurant2. The Thompson family dining room3. An office at a high school2.Scene One: Father embarrassed Sean by talking too proudlyto the restaurant manager.Scene Two: Father embarrassed Diane by persuading a colleague into pressing his son to ask her to the senior prom.Scene Three: Father embarrassed Heidi by boating to an official at her new school about how talented she was.Language Sense Enhancement1.(1) once in a while(2) for(3) the problem(4) he thinks(5) humiliated(6) class president(7) have(8) Actually(9) stop to think(10) interferenceLanguage FocusV ocabularyI1.。

HND大综合参考答案

Question 1Part (a): Barr,s product mix (10 marks)Award one mark for each relevant advantage or disadvantage and up to three additional marks per advantage or disadvantage for development, reasoned reference to relevant concepts and/or justified illustrative examples from the case study. This gives a maximum of four for each advantage or disadvantage (but see below).Answers which cover only disadvantages or advantages should gain a maximum of five marks.Relevant concepts: product lines; product items; product positioning; product life cycle.Possible advantages include: coherent grouping of products within one market (drinks) —can help to gain economies of scale in promotion and operations, build managerial expertise etc; targeted at a number of different markets (eg Orangina, Tizer); range of different product lines and items — some have a very clear identity (eg Irn-Bru).Possible disadvantages include: many are at the mature stage of the product life cycle; soft drinks is a rapidly changing market and new brands may be important (Barr,s may be finding it hard to develop new brands — its own brands are well-established and its franchises are in a static market (Orangina), or not well-known in the UK (Lipton Ice Tea).Part (b): Elasticity (5 marks)Award one mark for an indication that the candidate understands the term ‘price elastic’. Award one mark for each relevant point plus up to three additional marks for development and/or examples from the case study.Relevant concepts: price elasticity of demand; promotional methods; product life cycle; market research.Price elasticity may influence Barr,s in that it can lead to attempts to enhance brand loyalty so that price elasticity is reduced which, in turn, curtails the impact on sales of a change in price. There are many examples in the case study of attempts to develop brand loyalty, eg Irn-Bru, Tizer.Question 2Barr,s external environment (12 marks)Award one mark for each relevant point and up to three additional marks per advantage or disadvantage for development, reasoned reference to relevant concepts and/or justifiedillustrative examples from the case study. This gives a maximum of four for each relevant point.Relevant concepts: systems approach; stakeholders; government economic policy; users of financial information.Answers should use examples to show how Barr,s has reacted to feedback from its environment and how it has tried to influence it. Answers should analyse the process by which Barr,s interacts in each case. Possible examples include: use of government assistance when entering the Russian market (and discussion of market failure); threats to Orangina franchise; changing promotional methods to make use of the internet; currency fluctuations and the knock-on effects; ASA and possibl e public reaction to Barr’s.Answers which consist of a series of examples with no analysis should get a maximum of seven marks.Question 3Part (a): Stakeholder information (10 marks)Award one mark for each relevant point plus up to three additional marks for development and/or examples from the case study. Candidates who cover two points well can earn a grade A mark.Relevant concepts: stakeholder; purpose of financial information; management control; organisational goals, objectives and policy; demand.Fidelity buys shares so that the dividends from them can be distributed to holders of its units. The information which it needs will depend on its organisational goals, eg the degree of risk it is willing to take. These are not given so it is not easy to say which information will be valuable. However, it may include: franchise agreements (eg when they start and end as this may influence Barr,s earnings); ASA adjudications which may affect the demand for Barr,s products; investments in new machinery (influence extent to which Barr,s is competitive); promotional campaigns (influence demand for products); dividends (because this will influence earnings that it gets and how much it can pay its unit holders).Good answers will provide a reasoned argument which explains the link between the information and its value to Fidelity.Part (b): Use of information (8 marks)Award one mark for each relevant point and up to three additional marks for development, reasoned reference to relevant concepts and/or justified illustrative examples from the case study. This gives a maximum of four for each advantage or disadvantage (but see below).Answers which cover only one company should gain a maximum of four marks. One well developed point for each company could secure all eight marks.Relevant concepts: stakeholder; strategies of control; organisational goals, objectives and policy; formal organisation; users of financial information; purposes of information; sources of relevant information.Answers should make it clear which item of information has been chosen, eg profit after tax. For Fidelity, this could be used to monitor whether it has invested in terms of its objectives (eg these may relate to companies which have stable earnings), whether it has a suitable share profile across several companies; whether previous share purchasing decisions should be reviewed. Barr,s could use it to monitor the year on year progress of the company, to monitor the achievement of long term objectives; to monitor the effectiveness of its profit sharing schemes.As with part (a), good answers will provide a reasoned argument which explains the link between the item information and control in the two companies.Question 4Partnerships (12 marks)Award one mark for each relevant advantage or disadvantage and up to three additional marks per advantage or disadvantage for development, reasoned reference to relevant concepts and/or justified illustrative examples from the case study. This gives a maximum of four for each advantage or disadvantage (but see below).Answers which cover only disadvantages or advantages should gain a maximum of six marks.Relevant concepts: market demand; internal and external environment; goals; purpose and analysis of financial statements; sources of finance; product mix marketing mix; product life cycle; promotion.Possible advantages of concluding another partnership agreement include: variation of product portfolio; increase in market penetration (hence improved economies of scale);reduction of uncertainty about ending of current agreements; develop product at start of life cycle (like Lipton Ice Tea); updating of brands; chances of improved profitability; opening up new markets (if develop overseas markets).Possible disadvantages of concluding another partnership agreement include: need to obtain finance to support promotion of new product; Barr,s is a relatively small company and couldspread its resources too thinly so it is overstretched; the company may divert attention from efforts to build its own new brands such as Simply Citrus; may be problems in getting a strong brand (relatively small number of internationally known soft drinks and Barr,s may be unable to secure a deal with a brand without meeting a conflict of interest).Question 5Organisational structure (8 marks)Award one mark for each relevant point and up to three additional marks for development, reasoned reference to relevant concepts and/or justified illustrative examples from the case study.To gain a grade A mark (six) candidates must cover at least one argument both for and against this form of structure.Relevant concepts: alternative forms of structure; purpose of financial statements; marketing mix; formal organisation; stakeholders.Reasons why structure may be effective include: clear differentiation of responsibility (eg between finance and marketing) which, for Barr,s, are quite distinct 一 finance is maintaining control on costs etc, while marketing is about creating an impact; finance may be able to adjudicate between competing spending demands of operations and marketing; Barr,s is traditional company with traditional values and this may fit well with a traditional structure (contingency); keeping marketing separate can allow it to develop new approaches as it has done.Reasons why structure may be less effective include: could inhibit change (there is not a lot of evidence of this although the appointment of two new young directors suggests that the company may need to develop more quickly than it has); may lead to empire building and conflict between two functions, especially as marketing in soft drinks is expensive; an alternative structure (eg based on brands or product lines) may help Barr,s to set priorities for future development and make sure the organisation of the company reflects its commitment to brands; a brand based structure could help ensure funds are allocated in a way that aligns more closely with the requirements of marketing each brand, which may be less easy to do in the current structure.Question 6Part (a): Demand for Irn-Bru (6 marks)Award one mark for each relevant point plus up to one additional mark for development and/or examples from the case study. Candidates who cover three points well can earn allmarks.Answers which are effectively a repeat of general points from Economics should receive a maximum of two marks.Relevant concepts: demand; promotion.Possible factors include: price (the soft drinks market is sensitive to price as the problem with the Euro shows); tastes and fashion (for some products like Tizer these seem very important as it has be re-launched several times in recent years); prices of other products (see the Euro example); weather (dip in profits in 2002); advertising and promotion (this is vital in influencing tastes and making people aware of Barr's products, eg Irn-Bru sponsorships).Part (b): Influence on Barr’s financial situation (4 marks)Award one mark for each relevant point plus up to one additional mark for development and/or examples from the case study. Candidates who cover two points well can earn all marks.Relevant concepts: demand; analysis of financial statements.Ways by which these factors may affect Barr,s financial situation include: promotion may increase demand which can feed through into higher sales and profits; prices of other goods may lead to reduced demand or force a reduction in price to maintain sales levels — this can lead to knock-on effects on sales revenue and costs, both of which may affect profits; weather conditions may affect cash flow if sales are more or less than anticipated.Part (c): Predicting effect of promotional activity (5 marks)Award one mark for each relevant point plus up to one additional mark for development and/or examples from the case study. Up to two marks may be given for a correct supply and demand diagram. An answer which does not have a diagram should get a maximum of four marks.If Barr,s are aware of the factors which influence the demand for its products, it can look at what may happen if any one changes. This is because a change in all, except price, will lead to a shift in the demand curve. A simple supply and demand diagram can illustrate the effect of shift in a demand curve to the left (a fall in demand) or to the right (a rise in demand).Question 7Part (a): Advantages and disadvantages of Barr's (12 marks)Award one mark for each relevant advantage or disadvantage and up to three additional marks per advantage or disadvantage for development, reasoned reference to relevant concepts and/or justified illustrative examples from the case study. This gives a maximum of four for each advantage or disadvantage (but see below).Answers which cover only disadvantages or advantages should gain a maximum of six marks. Answers which concentrate on only one aspect of the company (such as marketing) should gain a maximum of six marks.Relevant concepts: market demand; internal and external environment; goals; purpose and analysis of financial statements; sources of finance; product mix marketing mix; product life cycle; promotion.Possible advantages include: company has a clear focus on soft drinks; well-established company with a good reputation especially in Scotland; company has a good profit and dividend record; company has a net inflow of cash in the most recent financial year and should have money for investment; company has a record of investing in its brands, its operations; well-motivated staff; it has built a reputation for innovative advertising.Possible disadvantages include: company is in a highly competitive market and is vulnerable because it is small; its most well-known brands are in the mature stage of the product life cycle; it is heavily dependent on carbonated soft drinks 一 it has a water product but this is small; its main market is in Scotland and is further growth is likely to be hard 一 getting established in England is taking a long time and the company has few other markets; franchising is an inherently risky operation and is short term.Answers should give reasons to explain exactly why a particular factor could be an advantage or a disadvantage. Candidates who explicitly recognise, and explain, that a factor like the string Scottish base is both an advantage and a disadvantage should be given credit.Part (b): Key future success (8 marks)Award one mark for each relevant advantage or disadvantage and up to two additional marks for development, reasoned reference to relevant concepts and/or justified illustrative examples from the case study. This gives a maximum of three for each point.Marks for this should be awarded on the basis of the justification given rather than the actual key things which are identified.Relevant concepts: market demand; internal and external environment; goals; purpose andanalysis of financial statements; sources of finance; product mix marketing mix; product life cycle; promotion.Some possible actions include: finding ways to re-invigorate the product mix of the company (which relies heavily on Irn-Bru); the company does seem very traditional but this may be part of its success, so Roger White may have to find ways to retain the benefits of the old style family business but make sure it can continue to compete; prepare for the ending of the Orangina franchise in 2007 (this product appeals to adults and is good for this reason but its market is static); develop new markets for Irn-Bru (progress in England is forward but slow so other markets like Russia may be worth developing).。

大学英语综合教程课后答案

2)harsh environment and weather condition
3)keeping warm inside the house in winter
3)anxious moments after the writer quit his job
4)writing freelance articles
1)their indoor a profit to invest in 2)device the improvement on a global scale 3)stacked temptation never dined out
It is applicable to work report, lecture and teaching
大学英语综合教程课后答案
Unit1
Changes in the Way We Live
1.The song is about taking a break from city life, escaping from the crowds. 2.According to the song, people living in cities can find relief out in the country when life bees too fast and they need more room to move. 3.The countryside also promises escape from the pollution of the city, somewhere to get some decent air to breathe far away from the smog. 4.From what we have heard we can see that the song is related to the theme of this unit – changes in the way we lives.

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