HND大综合1答案

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大学英语综合教程1Unit3习题答案解析

Key to Exercises (Unit 3)Text comprehension:I. AII.F, T, T, T, FIII. 1. Refer to Para 1 for the four examples.2. Refer to Para 4. It could not only set an example for your children and grandchildrenbut it adds priceless panache to your image.3. Refer to Para 5. The fact that the guest had included a recipe for a dish the author hadcomplimented her on at an earlier gathering made the author feel all the more appreciative.4. Refer to Para 7. It is the simple phrase "Excuse me".5. Refer to Para 9. It is because to use good manners with our own families counts themost, for those are the people we love the most.6. As good manners are infectious, she wishes that everyone would catch them so thatthey would spread..IV. 1. a gracious manner adds great splendor to your image.2. I dare say the note my guest sent me didn't take long to write.3. The simple phrase "excuse me" made most of your irritation disappear.4. Being punctual has always been considered a virtue, both in the past and at present; ithas not become outdated.VocabularyI. 1. become different from what it should be like2. displaying gratitude by waving a hand or nodding the head; move out onto the mainroad3. be of great significance4. who receives the thank-you note remark5. produce a far-reaching effect6. practice good mannersII. Punctuality, routine, infectious, bet, terrific, board, valued, count, cherishes, irritations III. D, A, B, B, C, A, D, AIV. 1 praised, compliment, praise, complimented2. appreciated, enjoyed, enjoying, appreciated3. priceless, priceless, precious, precious4. see, Notice, see, noticedV. 1. thanks (recognition)2. activeness (liveliness, briskness, eagerness)3. fashionable ( graceful, elegant)4. selfish (mean, ungenerous)5. nice (courteous, polite, friendly)6. leisurely (relaxed, idle, unoccupied, lazy)7. annoyance (displeasure, dissatisfaction)8.promptness ( timekeeping, reliability)VI. unfriendly, boyhood, understanding, reception, disappearance, decision,differing, elevatedGrammarII. 1. older than2.more interested3. as crowded as4. As pale as5. More exciting than6. As complicated7.easier than8.nicer9. more selective10.nicer11.as unlucky as12. more difficultIII. 1. stronger2. more noisy3. more expensive4. more difficult5. happier6. younger7. more often8. further9. more exciting10. louderIV. 1. more comfortable2. the funniest3. the worst4. more serious5. the most popular6. quieter7. the most beautiful8. healthier9. the least honorable10. less challenging; least challengingV. 1. Older 2. Oldest 3. True 4. True 5. Further 6. A more 7. Better 8.true VI. e.g. But even worse was the fact that the headmaster had found out the boys' secret plan.Translation exercisesI.1. 譬如，我在纽约就看到这样的差别，与我20多年前刚搬来时大不相同了：人们蜂拥走进电梯，却没有让电梯里的人先出来；别人为他们开门时，从来不说“谢谢”；需要同事给他们递东西时，从来不说“请”；当其他开车人为他们让道时，也从不挥手或点头表示谢意。

HND大综合1GU1答案

Sectio n1Questio n 1:Part AGive n the competitive n ature of the mobile telecom muni cati ons market an alyse the likely advantages and disadvantages to Opal of establishing a partnership agreeme nt with ano ther compa ny .12Adva ntages:Firstly, the part nership agreeme ntsca n provide Opal with tech no logy assista nce」t allows Opal for the joint developme nt of new products and the shari ng of tech no logy. Secon dly, a Chin ese part nership not only gives Opal access to local kno wledge but also provides an air of acceptability that is importa nt whe n con duct ing bus in ess in China. Thirdly, local firms 'ell-reputation and wealth of experience will also help Opal to en sure that product developme nt and customer service is specifically targeted at meet ing the local n eeds and dema nds of the local market. Fourthly, compa nies in part nership can share the costs and reduce the risk.Disadva ntages:As for the disadva ntages, firstly, the own tech no logy of Opal might be leaked because of the shari ng of tech no logy which may result in the loss of Opal'competitive adva ntages. Secon dly, in a part nership with others, the con trol power of Opal compa ny might be distributed because of the con siderati on of other part ners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART Bs be iIden tify and justify possible opti ons the senior man ageme nt may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chin ese market has eno rmous pote ntial. Opal n eeds con ti nue to in vest in Chin ese market to gai n more market shares for its expa nsion.Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehe nsive market in formatio n and share the tech no logy and develop new products.Thirdly, in order to maintain the characteristics and good reputation. Opal needs to keep the strong stanee in relation to the environment, use more green and en vir onmen tal materials to produce ‘ en vir onmen 上&11卩血欣1祖蚁 and services,and keep offeri ng a comprehe nsive mobile phone recycli ng scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chin ese telecoms market. By doing so, Opal can achieve the further expa nsion.Questio n 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in thecoming years. 12Stren gthsFirstly, the further deregulati on of the telecom muni cati ons markets en abled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘openin-up' of the Chinese market is curre ntly providi ng Opal with opport un ities for further expa nsion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competi ng n etworks allowi ng access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the en vir onment, and they were one of the first pho ne manu facturers in the world to offer a comprehe nsive mobile phone recycli ng scheme and offers en vir onmen tally frie ndly products and services.Weak nessesFirstly, the first han d-held phones were high priced because of the high research and developme nt costs and the n eed for highly specialized product ion facilities. And this may cause the n eeds of a large amount of inv estme nt capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesa nd inv estme nt capital resources. It may not be able to meet the n eeds of cooperati on with other compa ni es.Thirdly, the regulatory complexities of operating within the Chinese market may hin der the developme nt and expa nsion of Opal.Lastly, the regulatory complexities of operati ng with in the Chin ese market and the fierce competiti on may hin der the expa nsion of Opal and in crease a certa in level of risk.PART BChoose two Key values highlighted in Appe ndix 3 and for each, expla in how ithas impacted upon the company ' s activities. 8Firstly, the customer deserves service excelle nce.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and the n the growth of sales and profits can be achieved.According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Developme nt Sectio n and Customer Care Departme nt. With the rapid developme nt of tech no logy, the ServiceDevelopme nt Secti on is tasked to enhance the customer experie nee of the mobile andweb-based services. And the Customer Care secti on is tasked to en sure that customer expectati ons are con siste ntly met. Both of them are aim to provide customers with excelle nt services.Secon dly, we accept that while we are drive n by tech no logy we will always aspire to drive tech no logy.The developme nt of tech no logy can provide Opal with higher tech-competitive ness, and help it to develop new products and expa nd to larger market. As for Opal, they continue inv est in other inno vative products and market research, and has bee n very successful in ide ntify ing market trends and the n using the latest tech no logical developme nts to satisfy customer n eeds. And, there is a Special projects sect ion in Opal which requires sig nifica nt inv estme nt and provides the lead in g-edge tech no logy required for mobile and others.Sectio n 2Questio n1PART AEvaluate possible sources of finance that Gold could access as it seeks to expa ndits bus in ess operati ons.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal ' s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secon dly, issu ing debe ntures are a useful way too. Debe ntures are loa ns made to compa nies that carry a fixed rate of in terest. However, the debe nture holders n eed to repay the prin ciples on time and they do not participate in the running of the compa ny like shareholders do.Thirdly, eve n though both issu ing shares and divide nds are appropriate for Opal, therestill some differences between them. The shareholders have the control right of the compa ny, but the divide nd holders do not. And, the divide nds holders n eed to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get ben efits from the divide nds while the debe nture holders can get them from the in terests.PART B找到一类可以同时满足Opal公司股东和Opal在中国市场合作伙伴用来检验企业效率的财务数据信息.请解释这类数据是如何满足这些利益相关者要求的。

大学综合英语1课后答案.doc

大学综合英语 1 课后答案【篇一：大学英语综合教程 1 unit 5 课后习题答案】ss=txt>i.ii.iii.1. b t t f t t refer to paragraphs 4,9,12. they are, first, to standfirmly for your convictions in the face of personal pressure;second, always to give others credit that is rightfully theirs;and third, to be honest and open about what you really arerefer to paragraph 8. the author concludes that you can ’t givein when you know you are right.refer to paragraph 9. this example shows that you shouldappreciate and accept those who are smarter and brighter thanyou are.refer to paragraph 12. they usually rely on external factors.they do so because, neglecting the development of their innervalue and personal growth, only their looks or status can makethem feel good.refer to paragraph 14 they are self-respect and a clearconscience.refer to the last paragraph. a life of principle will always winthe day without succumbing to the seductive sirens of an easymorality, and will take you forward into the 21st centurywithout having to check your tracks in a rearview mirror.1. integrity means having one’s own norms and rules ofjudging what is right, what is wrong, which one should notgive up for immediate personal advantages. o2. integrity is rare at present.3. an explanation was given for how all instruments andmaterial were used and located during an operation.4. when you are right, you should insist.5. unavoidably they will do everything possible to keep theirlooks and status. 2. 3. 4. 5. 6. iv.vocabulary exercises i. 1. thatis current2. difficult to find or obtain3. make aneffort to attain4. insist on/ stick to; despite/when faced with5. always recognize and praise rightly others ’achievement6. behave in a way that is natural, or normal1. appointed2. politically3. account for4. succumbed to5. ensured6. instinctively7. tough8. object9. challenge10. seductive d a b c b ac a1. morality; morality; ethics; ethics2. demands; asked; asking; demanded3. real; genuine; real; genuine4. preserve; preserve; save; save2. outer, external, exterior3. rare, uncommon, scant5. resolutely, determinedly, unyieldingly ii. iii. iv. v. 1. truthful, upright, frank 4. fire, sack, dismiss6. fearless, dauntless, brave, boldold-fashioned, outdated vi.1. inexperienced2. rightful 6.straightening 7. sleepy7. unpleasant, disagreeable 8. unfashionable, 3. impoliteness8. beggar 4. handful 5. headygrammar exercises i.1. giving instruction.2.expressing a wish.3. making a suggestion.4. givingan order.5. giving an order and expressing anger.6. inviting.7. warning.8. forbidding. ii.1. take a break.2. let ’s not stay here any longer.3. stop criticizingothers.4. have another biscuit, please.5. in this play you be the princess and i be the witch.6. go and buy yourself a new pair of shoes.7. don ’t you ever be late again!/never be late again.8. let us never forget the brave men and women who made the ultimate sacrifice.iii.1. will/ can/ can ’t you2.will/won ’t you3. will you4.shall we5. will/could/can you 7. willyou 8. shall weiv. 3 5 4 8 7 2 1 6 v.1. another2. another3. others4. other5. another6. the other7. the others8. another,othersvi.and that is exactly what her parents expected her to be--- a world-famous ballerina.translation exercises i.1. 人的一生就像被刚降下的雪覆盖的田野，无论在哪儿走过都会留下自己的足迹。

HND大综合1GU1答案

Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analysethe likely advantagesand disadvantagesto Opal of establishinga partnershipagreement with another company.12Advantages:Firstly, the partnership agreementscan provide Opal with technology assistance.It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnershipnot only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms 'well -reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal 'csompetitive advantages. Secondly, in apartnership with others, the control power of Opal company might be distributed because of the consideration of other partners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which willenable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehensive market information and share the technology and develop new products.s be nThirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce‘ environmentally friendly ' products and services and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssessthe strengthsand weaknessesof Opal as they seek to expanding in thecoming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘ openin-gup'of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stancein relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales. Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesand investment capital resources. It may not be able to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how ithas impacted upon the company ' s activities. 8Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology. The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opalwhich requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expandits business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal 's capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。

大学英语综合教程1课后习题标准答案

Unit 1 Part ⅡReading Task VocabularyⅠ1. 1)respectable 2)agony 3)put down 4)sequence 5)hold back 6)distribute 7)off and on 8)vivid 9)associate 10)finally 11)turn in 12)tackle2. 1)has been assigned to the newspaper’s Paris office. 2)was so extraordinary that I didn’t know whether to believe him or not. 3)a clear image of how she would look in twenty years’time. 4)gave the command the soldiers opened fire. 5)buying bikes we’ll keep turning them out.3. 1)reputation。

rigid。

to inspire 2)and tedious。

What’s more。

out of date ideas 3)compose。

career。

avoid showing。

hardly hold backⅡposed 2.severe 3.agony 4.extraordinary 5.recall mand 7.was violating 8.anticipate Ⅲ1.at 2.for 3.of 4.with 5.as 6.about 7.to 8.in。

in 9.from 10.on/uponComprehensive ExercisesⅠCloze 1.hold back。

tedious。

scanned。

recall。

vivid。

off and on。

turn out/in。

大学英语教材答案综合1

大学英语教材答案综合1 Unit 1: Reading ComprehensionPassage 1:1. A2. C3. B4. D5. CPassage 2:1. A2. D3. B4. C5. DPassage 3:1. D2. A3. C4. B5. CUnit 2: Listening ComprehensionSection A:1. B2. A3. C4. B5. CSection B:6. The role of women in society.7. The importance of education.8. The impact of technology on communication.9. The benefits of exercise.10. The effects of climate change.Unit 3: Vocabulary and Grammar1. Are you studying for the exam? Yes, I am.2. Did you enjoy the movie? No, I didn't.3. She doesn't like coffee.4. We haven't seen each other for a long time.5. Have you finished your homework? Not yet.6. The train hasn't arrived yet.7. She will be flying to Paris next week.8. They have been friends since childhood.9. He has already visited Japan.10. I will probably go to the party, but I'm not sure yet.Unit 4: WritingDear Professor Smith,I hope this email finds you well. I am writing to request an extension for the research paper due next week. Unfortunately, I have encountered some unexpected difficulties that have hindered my progress.Firstly, I had an unexpected family emergency that required my immediate attention. This took up a significant amount of my time and prevented me from dedicating as much time as I had initially planned to the paper. Additionally, I have encountered some technical issues with the computer I was using to write the paper, resulting in lost work and further delays.I understand the importance of meeting deadlines and take full responsibility for any inconveniences caused by this request. However, I believe that the circumstances I have outlined are valid reasons for an extension. I have attached the necessary documentation as proof of my situation.I assure you that I am committed to completing the research paper to the best of my ability once the extenuating circumstances are resolved. I am prepared to put in the necessary effort to deliver a high-quality paper that meets the requirements outlined in the course syllabus.Thank you for your understanding and consideration. I look forward to your response.Sincerely,[Your Name]请注意，以上是一篇1000字的示例文章，根据给定的题目进行了分段和排版，同时按照电子邮件的格式书写了一封请求延期的信函。

全新版大学英语综合教程1课后答案

3. herself/by herself/on her own
5. ourselves
2. himself/herself
4. itself
6. yourself/by yourself/on your own
Structure
1. 1) Simon's ill — so much so that he can't get out of bed.
The first part of die song is about how parents can inspire their children through sharing with them their dreams, their hopes for a better life. It starts with advice on how you need a set of rules, "a code diat you can live by," to guide you on the road of life. Only then will you be able to fully realise all that is within you and "become yourself." Therefore, parents need to teach their children well.
And children — "you of tender years" — also have something to teach their parents, for learning is not a one-way street. Children should share their own dreams with their parents so that young and old can get to understand each otiier better.

大学综合英语教程1 第1到10单元课后题,附带翻译题答案。.

Book1 课后习题Unit1 Never Say GoodbyeI. Explain the italicized part in each sentence in your own words.1. When I was ten I was suddenly confronted with the anguish of moving from the only home.2. …they all have one thing in common: sadness.3. …in that place in your heart where summer is an always time.4. Don’t ever give in to the sadness and the loneliness of that word.5. Take that special hello and lock it away within you.II. Fill in each blank with one of the two words from each pair in their appropriate forms and note the difference of meaning between them.1. SHUDDER SHAKEa. Seeing the referee drawing out the yellow card, the coach began —————————his fist in rage.b. She —————————at the touch of his leathery hand.c. The tree branches were ————————in that sudden gust of wind.d. He ————————breathlessly in the doorway until his pursuers had raced past.2.ANSWER REPLYa. He had hoped that divorce would be the ——————to all his problems.b. We are still waiting for him to ———————to our requests for further assistance.c. In ———————to his suggestions, they have decided to consult him for more details.d. He ————————his critics by claiming that he was responding to the new needs of globalization.3. COMMON GENERALa. The ————————impression we got was that they were not interested in the new project.b. It was claimed in the newly published report that higher education, in ————————, is financially in trouble.c. It may be said that good health is a ————————condition, and that occasional sickness is ——————.d. AIDS is becoming the most ————————cause of death among drug addicts.4. SMALL TINYa. A ————————house would do perfectly for the two of them.b. “Get back on board!”I shouted as his ————————figure struggled up the river bank.c. Displayed at the exhibition were some ————————toy soldiers that were beautifully carved.d. The visitor was a ————————man who would give every appearance of self-importance.III. Choose a word or phrase that best completes each of the following sentences.1. She suffered great mental ———————after her husband died, and as a result she became mad.A. angerB. discomfortC. UnhappinessD. anguish2. She offered me some food that had a ————————taste.A. specialB. peculiarC. particularD. Concrete3. Building the proposed underground railway may ————————much more than the government could pay.A. spendB. costC. takeD. Waste4. Realizing the immense international pressure, the President ————————stepped down.A. conspicuouslyB. gracefullyC. lonelyD. truly5. The audience whistled and shouted, waiting for her to sing one ————————song.A. lastB. finalC. endingD. concluding6. During the war, all the women were left unloved, exhausted, impoverished and ———————.A. aloneB. hoarseC. graveD. lonely7. He was put into prison, but he never ———————, and continued his fight from behind the bars.A. gave upB. give inC. stoppedD. retreated8. His high school report ————————that he was brilliant in all science subjects.A. believedB. noticedC. notedD. decidedIV. Fill in the blank in each sentence with a word or phrase taken from the box in its appropriate form.lock away summon instead stare whisper give in evilconfront with well up gently brief pull1.The minister didn’t make any comments on their own human rights problems; he said————————that we were to do more on this issue.2. ————the sight of the poor, the sick and the unemployed, the government had no way out but to decide to reform.3. Take good care to————————your jewelry before going away on holiday.4. Strong feelings————————within them.5. He tried to————————from his memory what he knew of his former neighbor.6. The Secretary of State said that the war was going to be————————but decisive.7. I looked hard at him, while he————————dully back at me.8. A voice seemed to be————————in her mind, telling her to be brave.9. If a man speaks or acts with a(n) ————————thought, pain follows him.10. If you always————————to others you will end up feeling depressed.V. Fill in the blank in each sentence with an appropriate form of the given capitalized word in the bracket.Example: The bloodstain on her dress was very —————————.( NOTICE )Answer: The bloodstain on her dress was very noticeable.1. Nobody wanted to live in the————————part of the town. ( INDUSTRY )2. The police asked him to give a————————of the suitcase he had lost. ( DESCRIBE )3. He had no————————that he was being watched.( SUSPECT )4. This is Alexandra, my personal———————— .(ASSIST)5. Although some of my work-mates quickly found new jobs after the factory closed down, my brother and I were————————for several months. (EMPLOY)6. Although I was positive that the girl had stolen my ring, I could not find any————————.（PROVE）7,With very high scores in the entrance ----------,he succeeded in entering the world famous university( examine)8,Completely exhausted and utterly staved after a long days march,the soldiers could hardly walk any----------(far)Translation exercises1. 他为这次面试中可能面对的问题准备好了答案。

全新版大学英语综合教程1课后习题答案解析

Unit 1 Growing UpPart II Language FocusVocabulary1.respectable2.agony3.put…down4.sequence5.hold back6.distribute7.off and on8.vivid9.associate 10.finally 11.turn in12.tackle2.1. has been assigned to the newspaper’s Paris office.2. was so ext raordinary that I didn’t know whether to believe him or not.3. a clear image of how she would look in twenty years’ time.4. gave the command the soldiers opened fire.5. buying bikes we’ll keep turning them out.3.1. reputation, rigid, to inspire2. and tedious, What’s more, out of date ideas3. compose, career, avoid showing, hardly hold backⅡ.posed2.severe3.agony4.extraordinary5.recallmand7.was violating 8.anticipateⅢ.1.at2.for3.of4.with5.as6.about7.to8.in, in9.from 10.on/upon Comprehensive ExercisesⅠ. Cloze1.1.hold back2.tedious3.scanned4.recall5.vivid6.off and on7.turn out/in8.career 2.st2.surprise3.pulled4.blowing5.dressed6.scene7.extraordinary 8.image 9.turn 10.excitementⅡ. Translation1.1. As it was a formal dinner party, I wore formal dress, as Mother told me to.2. His girlfriend advised him to get out of/get rid of his bad habit of smoking before it took hold.3. Anticipating that the demand for electricity will be high during the next few months, they have decided to increase its production.4. It is said that Bill has been fired for continually violating the company’s safety rules. /Bill is said to have been fired for continually violating the company’s safety rules.5. It is reported that the government has taken proper measures to avoid the possibility of a severe water shortage. /The local government is reported to have taken proper measures to avoid the possibility of a severe water shortage.2.Susan lost her legs because of / in a car accid ent. For a time, she didn’t know how to face up to the fact that she would never (be able to) walk again. One day,while scanning (through) some magazines, a true story caught her eye /she was attracted by a true story. It gave a vivid description of how a disabled girl became a writer. Greatly inspired, Susan began to feel that she, too, would finally be bale to lead a useful life.Unit2I. Vocabulary1. Fill in the gaps with words or phrases given in the box.1) absolutely 2) available 3) every now and then 4) are urging/ urged5) destination 6) mostly 7) hangs out 8) right away 9) reunion10) or something 11) estimate 12) going ahead2. Rewriting1) It seemed that his failure in the examination was still on his mind.2) He was completely choked up by the sight of his team losing in the final minutes of the game.3) She was so lost in study that she forgot to have dinner.4) Something has come up and I am afraid I won’t be able to accomplish the project on time.5) The cost of equipping the new hospital was estimated at $2 million.3. Complete the sentences.1) were postponed the awful is estimated2) reference not available an kind of3) not much of a teacher skips go aheadII. Collocation1.to2.for3.at4.from5.in6.to on7.on8.withIII. Usage1.more or less2.kind of/ sort of3.something4.kind of/ sort of5.more or less6.or somethingprehensive exercisesI. Cloze1. text-related1.choked up2.awful3.practically4.neighborhood5.correspondence6.available7.destination8.reunion9.Mostly 10.postponing11.absolutely2. Theme-related1.how2.savings3.embarrassment4.phone5.interrupted6.touch7.envelop 8.signed 9.message 10.neededII. Translation1. Translate the sentences.1) Half an hour had gone by, but the last bus hadn’t come yet. We had to w alk home.2) Mary seems to be very worried about the Chinese exam because she hasn’t learned the texts by heart.3) Since the basketball match has been postponed, we might as well visit the museum.4) He stayed in Australia with his parents all the way thr ough WWⅡ.5) Since I graduated from Nanjing University in 1985, I have kind of lost touch with my classmates.2. Translate the passage.It is not easy to keep in touch with friends far away. This is true in my case. It has been a couple of years since I left my old neighborhood and all the friends there.I have been meaning to write to them but things come up and I just don’t seem to find the time. They are always on my mind, however, and I think I will certainly make an effort to keep up correspondence with them in the future.Unit 3I Vocabulary11) brief 2) in terms of 3) cut off 4) tend5) anyway 6)precise 7)in the form of 8) initiative9) convey 10) in two minds 11) concept 12) grasp21) has ensured their team a place in the Cup final.2)medical worke rs’ responsibility to heal the wounded and rescue the dying.3)entertain as well as educate the learner.4)can do without air and water.5)is likely to be held in June.31)lies in contact between2)basis of is likely sufficient at the moment3)the steady will be highlyII Word Formation1 regained2 undecided3 undersupplied4 disabled5 precondition6 foresight7 mispronounced8 enrichIIIAntonyms1)majority 2) accpeted 3)increased 4)weaknesses5) local 6) late 7)wrong 8)falseComprehensive exercisesI Close1.Text-related1)highly 2)bring about 3)evident 4)rate 5)sufficient6)put across 7)proportion 8)Hence 9)ensure2. Theme-related1)understand 2)travel 3)practical 4)use 5)Another6)likely 7)affect 8)developments 9)supply 10) SomedayII Translation1) As is predicted by scientists, global pollution has become one of the most serious problems humans are faced with.2) Competition for these jobs is very tough –we have five times as many applicants this year as we did last year/ there are five times as many applicants this year as there were last year.3) As the facts show, educational programs need to fit into the national plan for economical development.4) The car burns too much gas, and moreover, the price is almost twice as much asI intend to pay.5) To understand a great international event, we, first of all, need to consider the historical and political background to it.2 It is hard to imagine how our forefathers could do without so many conveniences that modern technology has brought about. Back then only a small proportion of the population enjoyed the comforts of life. The majority didn’t even have sufficient food, not to speak of/ let alone the privilege of being educated. However, many people blame modern technology for creating so many problems. They want to slow down the rate of progress. But no one can put the clock back.Unit 4Vocabulary1) wreck 2) balance 3) approaching 4) handle5) discard 6) Above all 7) diet 8) do with9) checked on 10) cleaned up 11) weekly 12) principles2.1) to look for survivors were abandoned after it had been/was determined that all the people in the sunken ship had died.2) was amazed that Bob left a well-paid job travel around the world.3) for a loan has been turned down by many a bank as her business is small and she could provide no guarantee.4) express her thoughts with precision, so people often misunderstand her.5) will weaken our determination to modernize our country in the shortest possible time.3.1) for sale hunting for be amazed by2) become skilled handle their loans3)character by calling on he passed awayII Confusable words1. 1) personal 2) personnel2. 1) sometime 2) Sometimes 3)some time 4) sometimeIII Euphemismde hcgabfComprehensive ExercisesI Close1. Text-related1)sponsored 2)determination 3) turned away 4) assumed 5) capacity6)skilled 7)loan 8) character 9) hunting 10) for sale 11) send for2. Theme-related1)save 2)recent 3)modest 4) grow 5) dream6) immigrants 7)business 8) engineering 9)invest 10) richIII Translation1) It is reported that UN mediators have worked out a plan which they hopewill be acceptable to both sides.2) Doris walked in the forest cautiously, afraid of being attacked by giant snakes.3) Earthquakes, typhoons and other natural disaters cannot be prevented, but action can be taken to protect life and property.4) I bought a new issue of my favorite sports magazine and hurried home,anxious to amuse myself reading it.5) Helen lacks confidence. I’ve never known anyone so unsure of herself. 2. After graduating from college, Tony decided to start his own business. At the beginning, many a bank turned down his request for a loan. But he was not a bit discouraged, and continued to call on one banker after another seeking help. Impressed by his determination and optimism, one banker finally agreed to loan him the money. Now he has become a wealthy businessman. Talking about his amazing achievement, Tony says that it is important to create rather than wait for opportunities.Unit 5VocabularyI.11) monthly 2) acquaintances 3)classic 4) look; in the eye 5)manufactured6) options 7)finance 8) replacement 9) survived 10) pick out 11) married 12) grabbed at2.1) survived a car crash that killed both her parents.2) almost embarrassed to death when Sarah read my poem out to the wholeclass.3) of the Children’s Hospital will care for the seriously injured pupils.4) several phone calls making inquiries about the position of the Chief Financial Officer.5) straighten out all your financial problems if you join our club.3.1) inquiry; died of hunger; people survied2) Instantly; give up his; retire; replace him; executive 3) his beloved; odd jobs; and all thatII Word Formation1. embarrassment2. survivors3. newly4. marketable5. monthly6.competition 7. conceivable 8.respectableIII. Usage1. the poor2. The deceased/The dead3. the disabled4. the French5. The accused6. the young7. the unemployed8. the latter…the former…Comprehensive ExercisesI. Cloze1. Text-related1) died of 2) instantly 3) classic 4)ask around 5) surviving 6) retire 7)executive 8) replacement 9）stock 10) look…in the eye2. Theme-related1) impressed 2) diligence 3) Instead 4) Contrary 5) professionally 6) perform 7)personal 8) balance 9) commitment 10) revealedII. Translation1.1) I’m not sure wh ere you can find a good carpenter---you’d better ask around.2) Feeling a little embarrassed, he quickly cleared his throat and looked up at the painting on the wall.3) Michael was survived by three sons, two daughters, and his wife Elizabeth.4) As a financial expert, William advised us to invest our money in the stock market.5) We small retailers can’t compete with supermarkets in pricing and sales. 2. My dad is a hard-working executive of a manufacturing firm. He works six days a week. Every day he has to straighten out various kinds of problems so that he often stays up late/nights. However, he tries his best to balance/maintain balance between work and family. On Sundays my dad usually stays at home and cares for us as much as he can. To my greatest joy, he cooks our favorite dished and plays ball with us. Unit 6 HomeworkVocabularyⅠ1. 1.Fertile2.Reflected3.Overseas4.Slim5.Split6.Sustained7.Glow8.Thrust 9.Keen 10.Bud 11.Previous 12.Whichever2.1) The sickly smell of carpets and furniture in the bedroom disgusts me.2) Mary stopped corresponding with Henry after the death of her mother.3) A radio transmitter is best located at an isolated place far from cities.4) I was so absorbed in the game on TV that I didn’t hear Martin come in.5) The rough surface of the basketball helps players grip the ball.3.1) to broaden; make their way2) disgusts; take a chance on3) the grand; and overseas; reflectedⅡ1. 1) frightened 2) afraid/ frightened2. 1) alike/similar 2) similar3. 1) alive 2) living4. 1) sleeping 2) asleepⅢ1. 1) disappointed 2) disappointment 3) disappointing 4) disappoint5) disappointingly 6) disappointing2. 1) attractive 2) attract 3) attraction 4) attractively 5) unattractively 6) unattractiveComprehension ExercisesⅠCloze1. Text-related1) Identifying 2) gripped 3) margins 4)corresponding 5) overseas 6)little7)hesitate 8)grateful 9) made my way 10) going my way2. Theme-related1)first 2)ring 3)Nor 4) another 5) threw 6) deliberately 7) reasoned8) himself 9) restaurant 10) matterⅡTranslation1.1) Before I went off to university, my grandfather gave me a few words of wisdom which impressed me deeply.2) Never tell my parents about my injuries and I’ll be very grateful to you (for it).3) At the meeting some of our colleagues put forward sensible suggestionsabout improving our working environment.4) The management has/have agreed to grant the workers a 10% pay rise in response to union pressure.5) It was very thoughtful of the hostess to give the house a thorough cleaning before we arrived.2. Not rich himself, Uncle Li never hesitates to help others. Previous to/Before his retirement, through Project Hope he located the addresses of two country kids who grew up in poor families but had a keen desire to study. From then on he sent them money regularly. Later the two made their way to college, and even got a chance to study overseas.Unit 7Content QuestionsPair Work1. He thinks animals will probably do their best thinking when it serves their own purposes, not when scientists ask them to.2. Because he believes they may encounter animal intelligence in their daily life.3. He regards them as a new window on animal intelligence.4. She wanted to get more pineapple.5. He expanded the money supply by breading chips in two.6. It shows he is clever and sly. He ate up the fruit leaving nothing but stems to share with Miles.7. They say that animals cooperate when they learn it is in their interest to do so.8. The author thinks that what behaviorists say is right, but he doesn’t think their explanation is satisfactory enough.9. Because Orky was the most intelligent animal she had worked with.10. Corky is a female whale because she is Orky’s mate and delivered a baby whale.11. Because she thought the orange must have rolled off somewhereinaccessible.12. Towan hid his orange underneath his foot. The act reveals some animalsare intelligent enough to know how to deceive.Text Organization1. Eugene Linden wants to tell the reader that animals do have, at least, some limited intelligence, and the personal experiences of those who are in close contact with animals are more convincing evidence than that any experiments can provide.2. Let’s Make a Deal: Some animals are intelligent enough to know how to bargain with people.Tale of a Whale: Animals like whales can assess a situation and act accordingly. Primate Shell Game: Animals can attempt to deceive.Language Sense Enhancement1. (1) controversy (2) consciousness (3) explore (4) serves their own purposes (5) encounter (6) lack of it (7) convinced (8) mental feats (9) captivity (10) humans Language FocusI. Vocabulary1. 1) go (very) far 2) has expanded 3) in the interest(s) of 4) only to5) encountered 6) has cooperated 7) assessed 8) (had) switched9) horizons 10) gaze 11) disaster 12) wiped out2. 1) … a long/long running controversy over whether the book should be published or not2) … felt relieved after her first meeting with Tom had gone smoothly3) ... suddenly went wrong with my computer when I was in the middle of writing the essay4) … is obvious that our company is still maintaining its composition as market leader in software.5) … give in until they give her a pay rise3. 1) have undertaken, original, to explore2) evidence convinced, underneath, extending to3) to negotiate, encounter, to figure out, exploreII. Confusable Words1. firstly2. first, first3. At first4. First/Firstly5. first6. First7. at first8. firstIII. Usage1. animal intelligence whose2. zoo keeper where3. eye contact through what4. money supply of what5. killer whale what kind6. baby whale how old7. family member of what 8. sea turtle what kind/whereComprehensive ExercisesI. Cloze1. (1) emergency (2) evidence (3) original (4) sizing up (5) negotiates(6) reveal (7) make a deal (8) dominant (9) in their interest(s) (10) deceiving (11) controversy (12) judgment (13) explore2. (1) protect (2) However (3) type (4) situation (5) sights (6)together (7) rang (8) associate (9) without (10) environmentII. Translation1. 1) A local business undertook the project but went bankrupt before it was completed.2) Let’s make a deal—you wash my car, and I’ll let you use it tonight.3) We got to the village which we thought must have been wiped out in the severe earthquake, only to find it slightly damaged.4) My garden is dry and shady—few plants thrive in that condition5) Mystery still surrounds the exact truth behind the film star’s death/exact circumstance of the film star’s death.2. When I was young I used to visit the zoo in my hometown. There whatattracted me most was a couple of tigers, especially the male. They were dept in a huge iron cage at first, but later were released from it and moved to a place called Tiger Hill. Twenty years later I revisited the zoo and was relieved to find Tiger Hill was still there, but greatly extended. Moving around now were six tigers, old and young, instead of two!Pair work1. She was amazed at the author’s ability to do mental calculation.2. Children can’t spell correctly; their knowledge of word history and geography is non-existent3. He didn’t want to compete with the hard-working Asians at U.C.L.A. He preferred a less intellectually challenging life.4. A modern industrial state cannot function with an idle, ignorant labor force.5. To use the media to dramatize and drive home the message to today’s teenagers.6. He is fed up with the book he is forced to red.7. They can’t read or write. They place their hopes on their children.8. He works as a cleaner in a factory owned by the Japanese.9. Because he has no education, no useful skill, and no discipline.10. Americans stop demanding good education foe children. Machines do allthe complex work and there is little manual work to be done. America is poorer than Japan and European countries.11. Hard work education, saving and discipline help a nation rise from the ashes.12. He finally comes to realize the importance of study.Work on your own1.Part one paras.1-10Teenagers’ idleness and ignorance will produce serious effects on all concerned and society as a whole.Part two paras.11-24Kevin 1990 comes to realize in his dream how greatly lack of education costs his forebears, himself, his children and the society they live in, and how important it is to study hard.2.Part oneTeenagers’ intellectual laziness and ignorancePart twoKevin 1990, his forebears(with the exception of his intellectual father),and his children lead a poor, miserable life.America is on the decline.There is no law and order in the countryAmerica children have no chance to receive a good education.Businesses in America are owned by wealthy Europeans and Asians.Language sense enhancementIndifference (1)Summed up (2)Preferred (3)Financial （4）Accumulated （5）Intellectual （6）Affect （7）Industrial （8）Idle （9）Break down （10）VocabularyIUnit 71.industrial2.idle3.is functioning4.intellectual5.scared6.handful7.luxury 8.private 9.work up 10.slice 11.miracle 12.was jammed 2.1. to be seriously affected by the rise in gas prices。

大学综合英语教程1 第1到10单元课后题,附带翻译题答案。.

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Unit 1 Growing UpPart II Language FocusV ocabulary1.respectable2.agony3.put…down4.sequence5.hold back6.distribute7.off and on8.vivid9.associate 10.finally 11.turn in12.tackle2.1. has been assigned to the newspaper’s Paris office.2. was so ext raordinary that I didn’t know whether to believe him or not.3. a clear image of how she would look in twenty years’ time.4. gave the command the soldiers opened fire.5. buying bikes we’ll keep turning them out.3.1. reputation, rigid, to inspire2. and tedious, What’s more, out of date ideas3. compose, career, avoid showing, hardly hold backⅡ.posed2.severe3.agony4.extraordinary5.recallmand7.was violating 8.anticipateⅢ.1.at2.for3.of4.with5.as6.about7.to8.in, in9.from 10.on/uponComprehensive ExercisesⅠ. Cloze1.1.hold back2.tedious3.scanned4.recall5.vivid6.off and on7.turn out/in8.career2.st2.surprise3.pulled4.blowing5.dressed6.scene7.extraordinary 8.image 9.turn 10.excitementⅡ. Translation1.1. As it was a formal dinner party, I wore formal dress, as Mother told me to.2. His girlfriend advised him to get out of/get rid of his bad habit of smokingbefore it took hold.3. Anticipating that the demand for electricity will be high during the next fewmonths, they have decided to increase its production.4. It is said that Bill has been fired for continually violating the company’ssafety rules. /Bill is said to have been fired for continually violating the company’s safety rules. 5. It is reported that the government has taken proper measures to avoid thepossibility of a severe water shortage. /The local government is reported to have taken proper measures to avoid the possibility of a severe water shortage.2.Susan lost her legs because of / in a car accid ent. For a time, she didn’t know how to face up to the fact that she would never (be able to) walk again. One day, while scanning (through) some magazines, a true story caught her eye /she was attracted by a true story. It gave a vivid descriptionof how a disabled girl became a writer. Greatly inspired, Susan began to feel that she, too, would finally be bale to lead a useful life.Unit2I. V ocabulary1. Fill in the gaps with words or phrases given in the box.1) absolutely 2) available 3) every now and then 4) are urging/ urged5) destination 6) mostly 7) hangs out 8) right away 9) reunion10) or something 11) estimate 12) going ahead2. Rewriting1) It seemed that his failure in the examination was still on his mind.2) He was completely choked up by the sight of his team losing in the final minutes of the game.3) She was so lost in study that she forgot to have dinner.4) Something has come up and I am afraid I won’t be able to accomplish the project on time.5) The cost of equipping the new hospital was estimated at $2 million.3. Complete the sentences.1) were postponed the awful is estimated2) reference not available an kind of3) not much of a teacher skips go aheadII. Collocation1.to2.for3.at4.from5.in6.to on7.on8.withIII. Usage1.more or less2.kind of/ sort of3.something4.kind of/ sort of5.more or less6.or somethingprehensive exercisesI. Cloze1. text-related1.choked up2.awful3.practically4.neighborhood5.correspondence6.available7.destination8.reunion9.Mostly 10.postponing11.absolutely2. Theme-related1.how2.savings3.embarrassment4.phone5.interrupted6.touch7.envelop 8.signed 9.message 10.neededII. Translation1. Translate the sentences.1) Half an hour had gone by, but the last bus hadn’t come yet. We had to w alk home.2) Mary seems to be very worried about the Chinese exam because she hasn’t learned the texts by heart.3) Since the basketball match has been postponed, we might as well visit the museum.4) He stayed in Australia with his parents all the way through WWⅡ.5) Since I graduated from Nanjing University in 1985, I have kind of lost touch with my classmates.2. Translate the passage.It is not easy to keep in touch with friends far away. This is true in my case. It has been a couple of years since I left my old neighborhood and all the friends there. I have been meaning to write to them but things come up and I just don’t seem to find the time. They are always on my mind,however, and I think I will certainly make an effort to keep up correspondence with them in the future.Unit 3I V ocabulary11) brief 2) in terms of 3) cut off 4) tend5) anyway 6)precise 7)in the form of 8) initiative9) convey 10) in two minds 11) concept 12) grasp21) has ensured their team a place in the Cup final.2)medical worke rs’ responsibility to heal the wounded and rescue the dying.3)entertain as well as educate the learner.4)can do without air and water.5)is likely to be held in June.31)lies in contact between2)basis of is likely sufficient at the moment3)the steady will be highlyII Word Formation1 regained2 undecided3 undersupplied4 disabled5 precondition6 foresight7 mispronounced8 enrichIIIAntonyms1)majority 2) accpeted 3)increased 4)weaknesses5) local 6) late 7)wrong 8)falseComprehensive exercisesI Close1.Text-related1)highly 2)bring about 3)evident 4)rate 5)sufficient6)put across 7)proportion 8)Hence 9)ensure2. Theme-related1)understand 2)travel 3)practical 4)use 5)Another6)likely 7)affect 8)developments 9)supply 10) SomedayII Translation1) As is predicted by scientists, global pollution has become one of the most serious problems humans are faced with.2) Competition for these jobs is very tough –we have five times as many applicants this year as we did last year/ there are five times as many applicants this year as there were last year.3) As the facts show, educational programs need to fit into the national plan for economical development.4) The car burns too much gas, and moreover, the price is almost twice as much as I intend to pay.5) To understand a great international event, we, first of all, need to consider the historical and political background to it.2 It is hard to imagine how our forefathers could do without so many conveniences that modern technology has brought about. Back then only a small proportion of the population enjoyed thecomforts of life. The majority didn’t even have sufficient food, not to speak of/ let alone the privilege of being educated. However, many people blame modern technology for creating so many problems. They want to slow down the rate of progress. But no one can put the clock back. Unit 4V ocabulary1) wreck 2) balance 3) approaching 4) handle5) discard 6) Above all 7) diet 8) do with9) checked on 10) cleaned up 11) weekly 12) principles2.1) to look for survivors were abandoned after it had been/was determined that all the people in the sunken ship had died.2) was amazed that Bob left a well-paid job travel around the world.3) for a loan has been turned down by many a bank as her business is small and she could provide no guarantee.4) express her thoughts with precision, so people often misunderstand her.5) will weaken our determination to modernize our country in the shortest possible time.3.1) for sale hunting for be amazed by2) become skilled handle their loans3)character by calling on he passed awayII Confusable words1. 1) personal 2) personnel2. 1) sometime 2) Sometimes 3)some time 4) sometimeIII Euphemismde hcgabfComprehensive ExercisesI Close1. Text-related1)sponsored 2)determination 3) turned away 4) assumed 5) capacity6)skilled 7)loan 8) character 9) hunting 10) for sale 11) send for2. Theme-related1)save 2)recent 3)modest 4) grow 5) dream6) immigrants 7)business 8) engineering 9)invest 10) richIII Translation1) It is reported that UN mediators have worked out a plan which they hopewill be acceptable to both sides.2) Doris walked in the forest cautiously, afraid of being attacked by giantsnakes.3) Earthquakes, typhoons and other natural disaters cannot be prevented, butaction can be taken to protect life and property.4) I bought a new issue of my favorite sports magazine and hurried home,anxious to amuse myself reading it.5) Helen lacks confidence. I’ve never known anyone so unsure of herself. 2.After graduating from college, Tony decided to start his own business. At the beginning, many abank turned down his request for a loan. But he was not a bit discouraged, and continued to call on one banker after another seeking help. Impressed by his determination and optimism, one banker finally agreed to loan him the money. Now he has become a wealthy businessman. Talking about his amazing achievement, Tony says that it is important to create rather than wait for opportunities. Unit 5V ocabularyI.11) monthly 2) acquaintances 3)classic 4) look; in the eye 5)manufactured6) options 7)finance 8) replacement 9) survived 10) pick out 11) married 12) grabbed at2.1) survived a car crash that killed both her parents.2) almost embarrassed to death when Sarah read my poem out to the wholeclass.3) of the Children’s Hospital will care for the seriously injured pupils.4) several phone calls making inquiries about the position of the Chief Financial Officer.5) straighten out all your financial problems if you join our club.3.1) inquiry; died of hunger; people survied2) Instantly; give up his; retire; replace him; executive 3) his beloved; odd jobs; and all thatII Word Formation1. embarrassment2. survivors3. newly4. marketable5. monthly6.competition 7. conceivable 8.respectableIII. Usage1. the poor2. The deceased/The dead3. the disabled4. the French5. Theaccused 6. the young 7. the unemployed 8. the latter…the former…Comprehensive ExercisesI. Cloze1. Text-related1) died of 2) instantly 3) classic 4)ask around 5) surviving 6) retire 7)executive8) replacement 9）stock 10) look…in the eye2. Theme-related1) impressed 2) diligence 3) Instead 4) Contrary 5) professionally 6) perform 7)personal 8) balance 9) commitment 10) revealedII. Translation1.1) I’m not sure wh ere you can find a good carpenter---you’d better ask around.2) Feeling a little embarrassed, he quickly cleared his throat and looked up at the painting on the wall.3) Michael was survived by three sons, two daughters, and his wife Elizabeth.4) As a financial expert, William advised us to invest our money in the stock market.5) We small retailers can’t compete with supermarkets in pricing and sales. 2.My dad is a hard-working executive of a manufacturing firm. He works six days a week. Every day he has to straighten out various kinds of problems so that he often stays up late/nights. However, he tries his best to balance/maintain balance between work and family. On Sundays mydad usually stays at home and cares for us as much as he can. To my greatest joy, he cooks our favorite dished and plays ball with us.Unit 6 HomeworkV ocabularyⅠ1. 1.Fertile2.Reflected3.Overseas4.Slim5.Split6.Sustained7.Glow8.Thrust 9.Keen 10.Bud 11.Previous 12.Whichever2.1) The sickly smell of carpets and furniture in the bedroom disgusts me.2) Mary stopped corresponding with Henry after the death of her mother.3) A radio transmitter is best located at an isolated place far from cities.4) I was so absorbed in the game on TV that I didn’t hear Martin come in.5) The rough surface of the basketball helps players grip the ball.3.1) to broaden; make their way2) disgusts; take a chance on3) the grand; and overseas; reflectedⅡ1. 1) frightened 2) afraid/ frightened2. 1) alike/similar 2) similar3. 1) alive 2) living4. 1) sleeping 2) asleepⅢ1. 1) disappointed 2) disappointment 3) disappointing 4) disappoint5) disappointingly 6) disappointing2. 1) attractive 2) attract 3) attraction 4) attractively 5) unattractively 6) unattractive Comprehension ExercisesⅠCloze1. Text-related1) Identifying 2) gripped 3) margins 4)corresponding 5) overseas 6)little7)hesitate 8)grateful 9) made my way 10) going my way2. Theme-related1)first 2)ring 3)Nor 4) another 5) threw 6) deliberately 7) reasoned8) himself 9) restaurant 10) matterⅡTranslation1.1) Before I went off to university, my grandfather gave me a few words of wisdom which impressed me deeply.2) Never tell my parents about my injuries and I’ll be very grateful to you (forit).3) At the meeting some of our colleagues put forward sensible suggestionsabout improving our working environment.4) The management has/have agreed to grant the workers a 10% pay rise inresponse to union pressure.5) It was very thoughtful of the hostess to give the house a thorough cleaningbefore we arrived.2. Not rich himself, Uncle Li never hesitates to help others. Previous to/Beforehis retirement, through Project Hope he located the addresses of two country kids who grew up in poor families but had a keen desire to study. From then on he sent them money regularly. Later the two made their way to college, and even got a chance to study overseas.Unit 7Content QuestionsPair Work1. He thinks animals will probably do their best thinking when it serves theirown purposes, not when scientists ask them to.2. Because he believes they may encounter animal intelligence in their dailylife.3. He regards them as a new window on animal intelligence.4. She wanted to get more pineapple.5. He expanded the money supply by breading chips in two.6. It shows he is clever and sly. He ate up the fruit leaving nothing but stemsto share with Miles.7. They say that animals cooperate when they learn it is in their interest to doso.8. The author thinks that what behaviorists say is right, but he doesn’t thinktheir explanation is satisfactory enough.9. Because Orky was the most intelligent animal she had worked with.10. Corky is a female whale because she is Orky’s mate and delivered a babywhale.11. Because she thought the orange must have rolled off somewhereinaccessible.12. Towan hid his orange underneath his foot. The act reveals some animalsare intelligent enough to know how to deceive.Text Organization1. Eugene Linden wants to tell the reader that animals do have, at least, somelimited intelligence, and the personal experiences of those who are in close contact with animals are more convincing evidence than that any experiments can provide.2. Let’s Make a Deal: Some animals are intelligent enough to know how tobargain with people.Tale of a Whale: Animals like whales can assess a situation and act accordingly.Primate Shell Game: Animals can attempt to deceive.Language Sense Enhancement1. (1) controversy (2) consciousness (3) explore (4) serves their own purposes (5) encounter (6) lack of it (7) convinced (8) mental feats (9) captivity (10) humansLanguage FocusI. V ocabulary1. 1) go (very) far 2) has expanded 3) in the interest(s) of 4) only to5) encountered 6) has cooperated 7) assessed 8) (had) switched9) horizons 10) gaze 11) disaster 12) wiped out2. 1) … a long/long running controversy over whether the book should bepublished or not2) … felt relieved after her first meeting with Tom had gone smoothly3) ... suddenly went wrong with my computer when I was in the middle of writing the essay4) … is obvious that our company is still maintaining its composition as market leader in software.5) … give in until they give her a pay rise3. 1) have undertaken, original, to explore2) evidence convinced, underneath, extending to3) to negotiate, encounter, to figure out, exploreII. Confusable Words1. firstly2. first, first3. At first4. First/Firstly5. first6. First7. at first8. firstIII. Usage1. animal intelligence whose2. zoo keeper where3. eye contact through what4. money supply of what5. killer whale what kind6. baby whale how old7. family member of what 8. sea turtle what kind/whereComprehensive ExercisesI. Cloze1. (1) emergency (2) evidence (3) original (4) sizing up (5) negotiates(6) reveal (7) make a deal (8) dominant (9) in their interest(s) (10) deceiving (11) controversy (12) judgment (13) explore2. (1) protect (2) However (3) type (4) situation (5) sights (6)together (7) rang (8) associate (9) without (10) environmentII. Translation1. 1) A local business undertook the project but went bankrupt before it wascompleted.2) Let’s make a deal—you wash my car, and I’ll let you use it tonight.3) We got to the village which we thought must have been wiped out in the severe earthquake, only to find it slightly damaged.4) My garden is dry and shady—few plants thrive in that condition5) Mystery still surrounds the exact truth behind the film star’s death/exact circumstance of the film star’s death.2. When I was young I used to visit the zoo in my hometown. There whatattracted me most was a couple of tigers, especially the male. They were dept in a huge iron cage at first, but later were released from it and moved to a place called Tiger Hill. Twenty years later I revisited the zoo and was relieved to find Tiger Hill was still there, but greatly extended. Moving around now were six tigers, old and young, instead of two!Pair work1. She was amazed at the author’s ability to do mental calculation.2. Children can’t spell correctly; their knowledge of word history andgeography is non-existent3. He didn’t want to compete with the hard-working Asians at U.C.L.A. Hepreferred a less intellectually challenging life.4. A modern industrial state cannot function with an idle, ignorant labor force.5. To use the media to dram atize and drive home the message to today’steenagers.6. He is fed up with the book he is forced to red.7. They can’t read or write. They place their hopes on their children.8. He works as a cleaner in a factory owned by the Japanese.9. Because he has no education, no useful skill, and no discipline.10. Americans stop demanding good education foe children. Machines do allthe complex work and there is little manual work to be done. America is poorer than Japan and European countries.11. Hard work education, saving and discipline help a nation rise from theashes.12. He finally comes to realize the importance of study.Work on your own1.Part one paras.1-10Teenagers’ idleness and ignorance will produce serious effects on all concerned and society as a whole.Part two paras.11-24Kevin 1990 comes to realize in his dream how greatly lack of education costs his forebears, himself, his children and the society they live in, and how important it is to study hard.2.Part oneTeenagers’ intellectual lazines s and ignorancePart twoKevin 1990, his forebears(with the exception of his intellectual father),and his children lead a poor, miserable life.America is on the decline.There is no law and order in the countryAmerica children have no chance to receive a good education.Businesses in America are owned by wealthy Europeans and Asians.Language sense enhancementIndifference (1)Summed up (2)Preferred (3)Financial （4）Accumulated （5）Intellectual （6）Affect （7）Industrial （8）Idle （9）Break down （10）V ocabularyIUnit 71.industrial2.idle3.is functioning4.intellectual5.scared6.handful7.luxury 8.private 9.work up 10.slice 11.miracle 12.was jammed 2.1. to be seriously affected by the rise in gas prices。

Unit3大学英语综合教程1课后答案

Unit3大学英语综合教程1课后答案Unit3大学英语综合教程1课后答案全新版大学英语综合教程全套教材由复旦大学、北京大学、华东师范大学、中国科学技术大学、华南理工大学、南京大学以及麦克米伦等著名院校和出版机构的资深教授及英语教学专家合作编写而成。

下面是店铺分享的Unit 3的课后答案，希望能帮到大家!Unit 3Part I Pre-Reading TaskScript for the recording:Have you ever heard about the famous American folk musician Bob Dylan? Listen, he's about to sing you a song called The Times They Are A-changin':The Times They Are A-Changin'Bob DylanCome gather round peopleWherever you roamAnd admit that the watersAround you nave grownAnd accept it that soonYou'll be drenched to the bone.If your time to youAppendix I - 105Is worth savin'Then you better start swimmin'Or you'll sink like a stoneFor the times they are a-changin' .Come writers and criticsWho prophesize with your penAnd keep your eyes wideThe chance won't come again And don’ t speak too soonFor the wheel's still in spinAnd there's no tellin' whoThat it s namin’ .For the loser nowWill be later to winFor the times they are a-changin' . Come senators, congressmen Please heed the callDon't stand in the doorwayDon't block up the hallFor he that gets hurtWill be he who has stalled There's a battle outsideAnd it is ragin .It'll soon shake your windows And rattle your wallsFor the times they are a-changin' . Come mothers and fathers Throughout the landAnd don t criticizeWhat you can't understandYour sons and your daughters Are beyond your commandI- 106 - Appendix IYour old road isRapidly agin'.Please get out of the new oneIf you can't lend your handFor the times they are a-ckangin' .The line it is drawnThe curse it is castThe slow one nowWill later he fastAs the present nowWill later he pastThe order isRapidly fadin'.And the first one nowWill later he lastFor the times they are a-changin' .The song you have just heard was also written by Bob Dylan when a young man in his early twenties. Like many a young man throughout the ages he felt misunderstood by his parents' genera?tion, a generation he was quite happy to blame for all the ills of the world. He saw a gap between young and old, a gap made wider by different attitudes to change, the young welcoming it, the old resisting it. But change is coming whether we like it or not, coming like a flood that no one can escape. So you had better:... admit that the waters around you have grownAnd accept it that soon you'll he drenched to the hone.For those whose job it is to comment on the news and to predict what will happen next, we live in interesting times.Come writers and criticsWho prophesize with your pen And keep your eyes wide The chance won't come againAppendix I - 107 -But they should not be too quick in predicting what is going to happen. The wheel of fortune is still spinning and those at the bottom of society may find themselves later rising up. And so: ... don't speak too soon For the wheel's still in spin Ana there's no telling who That it' s naming For the loser now Will he later to winMany of Dylan's early songs were, like this one, protest songs, songs aimed against injustice. And so he warns politicians not to stand in the way of those who are fighting for justice, a fight that will... soon shake your windows And rattle your walls.He sees his parent's generation as too ready to criticize their children and unable to understand their hopes and dreams: Come mothers and lathers Throughout the land And don't criticize What you don't understandDylan sees the older generation's way of doing things as outdated. If they are unwilling to change their ways then they should step aside and let a new generation take over. As he says to them:Your old road isRapidly a ginPlease get out of the new oneIf you can't lend your handFor the times they are a-changin'- 106 - Appendix IPart II Text AText OrganizationNo. Settings1 A fast-food restaurant2 The Thompson family dining room3 An office at a high school2.Scenes Main IdeasScene One Father embarrassed Sean by talking too proudly to the restaurant Manager.Scene Two Father embarrassed Diane by persuading a work-mate into pressing his son to ask her to the senior prom.Scene Three Father embarrassed Heidi by boasting to an official of her new school about how bright she was.Vocabulary下载文档。

HND-大综合1-GU1答案

Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another company.12 Advantages:Firstly, the partnership agreements can provide Opal with technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms’ well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal’s competitive advantages. Secondly, in a partnership with others, the control power of Opal’s own company might be distributed because of the consideration of other partners’ benefits. Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreements with more companies, to gain more comprehensive market information and share the technology and develop new products.Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, usemore green and environmental materials to produce ‘environmentally friendly’ products and services, and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in the coming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘opening-up’ of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phonesto competing networks allowing access to a much larger market. Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resources and investment capital resources. It may not be able to meet the needs of cooperation with other companies. Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon the company’s activities. 8 Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved.According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology.The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opal which requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expand its business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal’s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won’t be necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。

新时代大学生英语综合教程1答案

新时代大学生英语综合教程1答案1、My brother will come to see me tomorrow. I’ll meet?_______ at the airport. [单选题] *A. herB. youC. him(正确答案)D. them2、63．There will be? ? ? ? ??? water on the road after the heavy rain. [单选题] *A．too much(正确答案)B．much tooC．too manyD．many too3、You can't see many _____ in a hospital. [单选题] *A. man nurseB. men nurses(正确答案)C. men nurseD. man nurses4、12．Who will ________ the Palace Museum after Shan Jixiang retires? [单选题] * A．in chargeB．in charge ofC．be in charge of (正确答案)D．be in the charge of5、I don’t like playing chess. It is _______. [单选题] *A. interestingB. interestedC. boring(正确答案)D. bored6、At last the plane landed at the Beijing Airport safely. [单选题] *A. 平稳地B. 安全地(正确答案)C. 紧急地D. 缓缓地7、It’s raining outside. Take an _______ with you. [单选题] *A. cashB. life ringC. cameraD. umbrella(正确答案)8、The relationship between employers and employees has been studied（）. [单选题] *A. originallyB. extremelyC. violentlyD. intensively(正确答案)9、38．—Do you have ________else to say for your mistake?—________but sorry. [单选题] *A．anything; SomethingB．something; EverythingC．anything; Nothing(正确答案)D．something; Anything10、You wouldn' t have caught such ____ bad cold if you hadn' t been caught in ____?rain. [单选题] *A. a, /B. a, aC. a,the(正确答案)D. /, /11、10．Mum, let me help you with your housework, so you ________ do it yourself. [单选题] *A．don’t need to(正确答案)B．need toC．don’t needD．need12、--Could you please tell me _______ to get to the nearest supermarket?--Sorry, I am a stranger here. [单选题] *A. whatB. how(正确答案)C. whenD. why13、His handwriting is better than _____. [单选题] *A. mine(正确答案)B. myC. ID. me14、We must try hard to make up for the lost time. [单选题] *A. 弥补(正确答案)B. 利用C. 抓紧D. 浪费15、( )Keep quiet, please. It’s ________ noisy here. [单选题] *A. many tooB. too manyC. too muchD. much too(正确答案)16、——Can you come on Monday or Tuesday? ——Im afraid（）of them is possible. [单选题] *A.neither(正确答案)B. eitherC. noneD.both17、______ pocket money did you get when you were a child? （）[单选题] *A. WhatB. HowC. How manyD. How much(正确答案)18、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery19、The reason I didn't attend the lecture was simply _____ I got a bad cold that day. [单选题] *A. becauseB. asC. that(正确答案)D. for20、41．My father is a headmaster and he is _____ charge _____ a primary school. [单选题] * A．/, ofB．/, withC．in, of (正确答案)D．in, with21、On Easter children _______ eggs around the house. [单选题] *A. hunt for(正确答案)B. send forC. prepare forD. ask for22、8．—Will she have a picnic next week?—________. And she is ready. [单选题] *A．Yes, she doesB．No, she doesn'tC．Yes, she will(正确答案)D．No, she won't23、6．Hi, boys and girls. How are you ________ your posters for the coming English Festival at school? [单选题] *A．getting onB．getting offC．getting with (正确答案)D．getting24、23．Susan doesn’t like cartoons. She would rather ______ Space War”. [单选题] *A．see (正确答案)B．seesC．seeingD．to see25、We have made a _______ tour plan to Sydney. [单选题] *A. two dayB. two daysC. two-day(正确答案)D. two-days26、—______ pencils are these?—They are Tony’s.（）[单选题] *A. WhatB. WhereC WhoD. Whose(正确答案)27、The hall in our school is _____ to hold 500 people. [单选题] *A. big enough(正确答案)B. enough bigC. very smallD. very big28、Nearly everything they study at school has some practical use in their life, but is that the only reason _____ they go to school? [单选题] *A. why(正确答案)B. whichC. becauseD. what29、32．Mr. Black is ______ now, so he wants to go to a movie with his son. [单选题] *A．busyB．free(正确答案)C．healthyD．right30、43．How much did you ________ the man for the TV? [单选题] *A．pay(正确答案)B．takeC．spendD．buy。

大学英语综合教程1答案

大学英语综合教程1答案第一部分：听力理解一、听力练习1. Listen to the conversation and choose the best answer to each question.a. What is the relationship between the speakers?b. Why does the man want to visit the woman's city?c. What is the woman's suggestion for the man's visit?2. Listen to the passage and fill in the blanks with the missing words.The (1)______ is one of the most famous tourist attractions in our country. It is located in the (2)______ of the city and (3)______ a large number of visitors every year. The (4)______ was built in the 18th century and is known for its (5)______ architecture.二、听力答案1. a. Friendsb. To attend a conferencec. To visit the local museums2. a. Palaceb. centerc. attractsd. impressivee. unique第二部分：阅读理解一、阅读练习1. Read the passage and answer the questions.a. What is the main idea of the passage?b. What are the advantages of online learning?c. What challenges does online learning face?2. Read the article and choose the best answer to each question.a. What is the author's opinion on the importance of exercise?b. What are the benefits of regular exercise?二、阅读答案1. a. The passage discusses the advantages and challenges of online learning.b. The advantages include flexibility, convenience, and access to a wide range of resources.c. The challenges include lack of facetoface interaction, selfdiscipline, and potential technical difficulties.2. a. The author believes that exercise is essential for maintaining good health.b. The benefits include improved physical fitness, reduced risk of chronic diseases, and increased mental wellbeing.c. Common misconceptions include the need for expensive equipment, the belief that exercise is only for young people, and the perception that exercise is timeconsuming.第三部分：语法练习一、语法练习1. Choose the correct form of the verb in each sentence.a. If I (be) you, I (go) to the party.b. She (do) her homework every evening.c. They (eat) dinner when I arrived.2. Fill in the blanks with the correct form of the modal verb.a. You (can) borrow my book if you need it.b. He (should) have finished his work now.c. She (must) be tired after such a long journey.二、语法答案1. a. were / would gob. doesc. were eating2. a. canb. shouldc. must第四部分：写作练习一、写作练习1. Write a short essay on the topic "The Impact of Social Media on Young People."2. Write a letter to a friend inviting them to your graduation ceremony.二、写作答案1. The Impact of Social Media on Young People2. Letter to a FriendDear [Friend's Name],I hope this letter finds you well. I am writing to invite you to my graduation ceremony, which will take place on [date] at [time] in [venue]. It would be a great honor to have you there to celebrate this special occasion with me.As you know, graduation is a significant milestone inone's life, and I would love to share this joyous moment with you. The ceremony will be followed a reception where we can catch up and celebrate together. I have attached theinvitation card for your convenience.Please let me know if you are able to attend. I amlooking forward to seeing you and celebrating this achievement together. If you have any questions or needfurther information, feel free to contact me.Thank you once again for your support and friendship. I hope to see you soon.Best regards,[Your Name]大学英语综合教程1答案第五部分：口语练习一、口语练习1. Discuss the advantages and disadvantages of studying abroad with a partner.2. Roleplay a conversation between a customer and a waiter in a restaurant.二、口语答案1. Advantages of studying abroad:Exposure to different cultures and perspectivesOpportunity to improve language skillsPersonal growth and independenceAccess to better education and career opportunitiesDisadvantages of studying abroad:High costs and financial burdenHomesickness and culture shockAdjusting to a new environment and making new friends2. Roleplay conversation:Customer: Good evening, I'd like to make a reservation for tonight.Waiter: Good evening. How many people are in your party?Customer: It's just me.Waiter: Okay, how about 8:00 PM? Is that suitable for you?Customer: Yes, that sounds good. Can I have a table the window?Waiter: Sure, I'll make a note of that. What would you like to drink while you wait?Customer: I'll have a glass of water, please.Waiter: Noted. Thank you for your reservation. We'll see you at 8:00 PM.第六部分：翻译练习一、翻译练习1. Translate the following sentences from English to Chinese.a. The sun sets in the west and rises in the east.b. She enjoys reading books in her spare time.c. They are planning to go on a trip to Japan next year.2. Translate the following sentences from Chinese to English.a. 他每天早上都去晨跑。

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1.有关的知识: product line; product items; product positioning; product life cycle;可能的优势：coherent连贯grouping of products within one market (drinks)---can help to gain economies of scale in promotion and operations, build managerial expertise etc; Targeted at a number of different markets(eg orangina, Tizer); range of different product lines and items—some have a very clear identity (eg Irn-Bru)缺点：many are at the mature stage of the product life cycle; soft drinks is a rapidly changing market and new brands may be important (Barr’s may be finding it hard to develop new brands—its own brands are well-established and its franchises are in a static market(Orangina), or not well-know in the UK(Lipton Ice Tea).Part(b) 有关的知识：Price elasticity of demand; promotional methods; product life cycle; market research. Price elasticity may influence Barr’s in that it can lead to attempts to enhance brand loyalty so that price elasticity is reduced which, in turn, curtail the impact on sales of a change in price. There are many examples in the case study of attempts to develop brand loyalty, eg Irn-Bru, Tizer2. Relevant concepts: systems approach; stakeholders; government economic policy; users of financial information. Answers should use examples to show how Barr’s has reacted to feedback from its environment and how it has tried to influence it. Answers should analyse the process by which Barr’s interacts in each case. Possible example include: use of government. Assistance when entering the Russian market(and discussion of market failure); threats to or angina franchise; changing promotional methods to make use of the internet; currency fluctuations and the knock-on effects; ASA and possible public reaction to Barr’s . Answers which consist of a series of examples with no analysis should get a maximum of seven marks.3. （a）Relevant concepts: stakeholder; purpose of financial information; management control; organizational goals; objectives and policy; demand. Fidelity buys shares so that the dividends from them can be distributed to holders of its units. The information which it needs will depend on its organizational goals, eg: the degree of risk it is willing to take. These are not given so it is not easy to say which information will be valuable. Howeven, it may include: franchise agreements (eg when they start and end as this may influence Barr’s earnings); ASA adjudications which may affect the demand for Barr’s products; investments in new machinery(influence extent to which Barr’s is competitive); promotional campaigns(influence demand for product); dividends(because this will influence earning that it gets and how much it can pay its unit holders). Provide a reasoned argument which explains the link between the information and its value to Fidelity.（b）Relevant concepts: Stakeholder; strategies of control; organizational goals, objectives and policy; formal organization; users of financial information; purposes of information ; sources of relevant information. Answers should make it clear which item of information has been chosen, eg profit after tax. For fidelity, this could be used to monitor whether it has invested in terms of its objectives(eg these may relate to companies which have stable earnings), whether it has a suitable share profile across several companies; whether previous share purchasing decisions should be reviewed. Barr’s could use it to monitor the year on year progress of the company, to monitor the effectiveness of its profit sharing scheme. A reasoned argument which explains the link between the item information and control in the two companies.4.Relevant concepts: market demand; internal and external environment; goals; purpose and analysis of financial statements; sources of finance; product mix marketing mix; product life cycle;promotion.Possible advantage of concluding another partnership agreement include: variation of product portfolio; increase in market penetration (hence improved economies of scale); reduction of uncertainty about ending of current agreements; develop product at start of life cycle(like Lipton Ice Tea); updating of brands; chances of improved profitability; opening up new markets(if develop overseas markets). Possible disadvantage of concluding another partnership agreement include: need to obtain finance to support promotion of new product; Barr’s is a relatively small company and could spread its overstretched; the company may divert attention from efforts to build its own new brands such as Simply Citrus; may be problems in getting a strong brand(relatively small number of internationally known soft drinks and Barr’s may be unable to secure a deal with a brand without meeting a conflict of interest).5.Relevant concepts: Alternative forms of structure; pupose of financial statements; marketing mix; formal organization; stakeholders.Reasons why structure may be effective include: clear differentiation of responsibility(eg between finance and marketing) which, for barr’s, are quite distinct—finance is maintaining control on costs etc, while marketing is about creating an impact; finance may be able to adjudicate between competing spending demands of operations and marketing; Barr’s is traditional company with traditional values and this may fit well with a traditional structure(contingency); keeping marketing separate can allow it to develop new approaches as it has done. Reasons why structure may be less effective include: could inhibit change(there is not a lot of evidence of this although the appointment of two new young directors suggests that the company may need to develop more quickly than it has); may lead to empire building and conflict between two functions, especially as marketing in soft drink is expensive; an alternative structure(eg base on brands or product lines) may help Barr’s to set priorities for future development and make sure the organization of the company reflects its commitment to brands; a brand based structure could help ensure funds are allocated in a way that aligns more closely with the requirements of marketing each brand, which may be less easy to do in the current structure.6.(a) Relevant concepts: demand; promotion. Possible factors include: price (the soft drinks market is sensitive to price as the problem with the Euro shows); tastes and fashion (for some products like Tizer these seem very important as it has be relented several times in recent years); prices of other products (see the Euro example); weather (dip in profits in 2002); advertising and promotion (this is vital in influencing tastes and marking people aware of Barr’s products, eg Irn-Bru sponsorships).(b) Relevant concepts: demand; analysis of financial statements. Ways be which these factor Barr’s financial situation include: promotion may increase demand which can feed through into higher sales and profits; price of other goods may lead to reduced demand or force a reduction in price to maintain sales levels—this can lead to knock-on effects on sales revenue and costs, both of which may affect profits; weather conditions may affect cash flow if sales are more or less than anticipated.(c) Predicting effect of promotional activity. Award one mark for each relevant point plus up to one additional mark for development and/ or examples from the case study. Up to two marks may be given for a correct supply and demand diagram. An answer which does not have a diagram should get a maximum of four marks. If Barr’s are aware of the demand for its products, it can look at what may happen if any one changes. This is because a change in all, except price, willlead to a shift in the demand curve. A simple supply and demand diagram can illustrate the effect of shift in a demand curve to the left (a fall in demand) or to the right (a rise in demand)7.Relevant concepts: market demand; internal and external environment; goals; purpose and analysis of financial statements; sources of finance; product mix marketing mix; product life cycle, promotion. Possible advantage include: company has a clear focus on solf drinks; well-established company with a good reputation especially in Scotland; company has a good profit and dividend record; company has a net inflow of cash in the most recent financial year and should have money for investment; company has a record of investing in its brands, its operations; well-motivated staff; it has built a reputation for innovative advertising.Possible disadvantages include: company is in a highly competitive market and is vulnerable because it is small; its most well-known brands are in the mature stage of the product life cycle; it is heavily dependent on carbonated soft drinks—it has a water product but this is small; its main market is in Scotland and is likely to be hard—getting established in England is taking a long time and the company has few other markets; franchising is an inherently risky operation and is short term. Answer should give reason to explain exactly why a particular factor could be an advantage. Candidates who explicitly recognize, and explain, that a factor like the string Scottish base is both an advantage and a disadvantage should be given credit.Part(b) Relevant concepts: market demand; internal and external environment; goals; purpose and analysis of financial statements; sources of finance; product mix marketing mix; product life cycle, promotion. Some possible actions include: finding way to re-invigorate the product mix of yhe company( which relies heavily on Irn-Bru); the company does seem very traditional but this may be part of its success, so Roger white may have to find ways to retain the benefits of the old style family business but make sure it can continue to compete; prepare for the ending of the Or angina franchise in 2007(this product appeals to adults and is good for this reason but its market is static); develop new markets for Irn-Bru (progress in England is forward but slow so other markets like Russia maybe worth developing).。

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