商务职场英语Unit_3PPT课件

products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
Unit 3 Marketing the product
Lessons
Team Project
Review
Additional Resources
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Unit 3 Marketing the product
Lesson 1 Telling the world about your product Lesson 2 Brands Lesson 3 Finding out what appeals to the consumer Lesson 4 You, too, can do it—having a plan Lesson 5 Getting together and understanding it all Lesson 6 If you can make it, they can fake it
➢ This ad appeals to me because . . . ➢ I find it attractive because of . . . ➢ I like the graphics and . . . ➢ It gives me a sense of . . . ➢ It makes me think of . . .
b Look at the following advertisements and write
phrases from the ads in the appropriate categories.
appearance choice durability after-sales service/protection feelings quality appealing features price/cost
3. How effective do you find the advertisements?
d In pairs, discuss other advertisements that you
have seen recently that caught your attention. Use expressions from the box to help you if you wish.
prices, special offers, etc. products
beneficial changes
often used for beauty
products bring to ones’ life produa company’s used with many types of
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Unit 3 Marketing the product
Additional Resources
Additional Activities
Reading Resources
Writing Resources
Unit Test
Grammar Resources
EXIT
Lesson 1
Telling the world about your product
e Listen to a marketing expert explain about the SdcirfifpetKreeynt
types of advertising. Complete the information in the notes.
factual information about usually about household
Key
range of models
1-yr. mfg. warranty, 3-yr. warranty
faster processor lightweight, 14-in screen 10% off, Today only $810, from 20% off, an additional 15% off sales price