儿童英语培训创业计划书.doc
英语培训班创业计划书
英语培训班创业计划书.创业计划书心训语新名企业称概念英数学培中目录一、企业概况二、市场评估三、市场营销计划四、企业组织结构五、固定资产六、流动资金七、学员纪律八、收入预测(12个月)九、销售和成本计划十、教师管理制度2一、企业概况主要经营范围:新概念英语培训,目的是提高英语应试能力:数学培训二、市场评估目标顾客描述:在校小学生,中学生,想提高英语成绩的所有学生。
市场容量或本培训预计市场占有率:市场容量很大,学校放假了,大多数学生家长都想让孩子过一个充实的暑假,都想让孩子利用假期提高自己,加强学习。
所以这个市场很大。
竞争对手的主要优势:1.开办时间久,有一定经验。
2.学校老师家长较为信任。
3.收费较低(一对多100元/月,一对一 25每小时)4.5 6.竞争对手的主要劣势:1.家庭办学招生人数不多。
2.教学质量比较差。
3.创新能力差,接触新事物的能力不强。
4.5.. 6 育才相对于竞争对手的主要优势:1.地理位置有优势。
教室通风明亮。
2.有创业激情,有创业计划,老师有激情,教材有一定吸引力。
3.有独特的教学形式,情景教学,寓教于乐,主动学习,积极乐观。
4.独特的新概念授课方式,发散思维学习新概念,课堂充满激情6.育才培训机构相对于竞争对手的主要劣势:1.没有经验,第一次尝试,要会付出百分百的努力。
2.由于刚步入社会,缺乏商业信用。
3缺乏社会经验和职业经历,尤其缺乏人际关系和商业网络;3.难免喜欢纸上接触的大多是书本上的知识,4.我们毕竟是外行,谈兵,创业设想大而无当,市场预测普遍过于乐观。
三、市场营销计划、.产主要特产品或服为以后的英时态从简单做起掌握英语所有语法新概念英语语法时态学习打下良好的基新概念英语音标口语依据新概念英语,不仅仅是为让同学扎实地掌握英语知识,是要让孩子能够以一种自然、信与坚定的态度来使用英夯实基础,预习课数学课英语新概念课.价格产品或服成本销售竞争对手的价3.地点4)选址细节:(1 租金或建筑成本地址面积(平方米))选择该地址的主要原因:(2人口较密度,文化背景和消费水平,地理位置和交通情况,租市场秩序稳定、辅助条件满足、方便金合适、周边环境成本预人员推发传成本预广广告牌,宣传公共关成本预成本预营业推四、企业组织结构机构名称:育才培训教育结构工资教师分工协议:合伙人:容内款条出资方式出资数额利润分配与亏损分摊 5经营分工、权限和责任合伙个人负责的责其他条五、固定资产 1.工具和设备机构购买以下设备总费用(元单数名桌,教学用广告写供应商名电话或传六、流动资金(月)数量单项目价总费用(元)房租6.其他经营费用2项目费用(元)备注雇员工资 1200营销费公用事业维修合学员纪律1. 教室开放时间为正式上课前30分钟。
英语培训班创业计划规划方案书
英语培训班创业方案书英语培训班创业方案书篇1一、背景分析:xx辅导班是一个以效劳学生为宗旨,严谨纪律的教学组织,有着良好的师资资源,先进的教学理念,秉承让家长放心,让家长舒心,让家长开心的信念。
希望在我们的努力下,能受到学生、家长的喜爱。
2021 年寒假期间将开办寒假辅导班,为了能够更好到达预期的招生方案,甚至超越方案招生人数,特此对本地的辅导班情况进行一下分析:1、市场环境分析:l 近年来人们的生活水平得到了很大的提升,XX市各地居民经济能力上升,对教育的关注也与日俱增。
人们开始重视小孩子的教育培养,愿意花钱送孩子到暑期的辅导班进行各种各样的培训。
此外,人们由于自身工作以及个人娱乐的需要,花费在孩子身上的时间明显缩减,所以在寒假一个月的时间里,小孩子的安排是另家长特别头疼的问题,这时,寒假辅导班是一个两全其美的选择。
寒假辅导班具有较大的市场容量。
l学费:考虑家长可以接受的范围,学费高那么招生少,学费低那么收入少。
2、消费者分析:XX教育中心定位于中低端的客户,主要的目标消费者是村镇一级的中小学生,年龄偏小,非城市。
其父母大都在 30—40 之间,消费观念较先进,乐于为孩子的教育投资。
3、竞争对手分析:XX的竞争对手主要有江西师大系列辅导机构、当地大学生自主开办的辅导班、当地中小学老师自主开办的辅导班。
①相同目的的大学生开办的辅导班:暑期时间较长,各地放假回去的学生都会在这一期间开办当地的辅导班。
优势:熟悉当地的情况、有一定的人脉网劣势:资金缺乏、组织松散、缺乏纪律性组织性②当地中小学老师自主开办的辅导班:很多的中小学老师利用自身的教师身份,招纳各个学校的学生,尤其是自己所在学校的或者所在班级的学生。
优势:学生家长对其有极高的信任、人脉关系网广阔劣势:收费高、学生的积极性不高二、招生对象 :已定的各市、县、镇的中小学学生,年龄偏小,以小学生为主。
三、招生方式:粘贴海报、寄传宣传单、上门宣传及设点驻扎四、招生内容:1、招生前准备1)招生人员的自身能力塑造①有良好的心理素质:做好承受挫折与失败的打击,要勇于面对困境,要不怕丢脸,勇敢地去面对各种各样的人员。
少儿英语培训机构创业计划
少儿英语培训机构创业计划1. Executive SummaryABC Children's English Training Institution aims to provide high-quality English language education to children aged 3-12 in the local community. The institution will offer a range of English courses, including early English learning, conversational English, reading and writing, and test preparation. Our goal is to create a fun, interactive, and immersive learning environment that fosters a love for the English language and helps children build a strong foundation for future academic and professional success.2. Business DescriptionABC Children's English Training Institution will be located in a bustling commercial area with easy access for parents and children. The facility will consist of modern classrooms equipped with interactive whiteboards, educational games, and multimedia resources to enhance the learning experience. We will also have a dedicated play area where children can engage in educational activities and interact with their peers in a relaxed and enjoyable setting.Our target market includes parents who value the importance of early English education for their children and are willing to invest in high-quality language training. We will also collaborate with local schools, kindergartens, and community organizations to promote our courses and establish partnerships for educational events and activities.3. Market AnalysisAccording to market research, there is a growing demand for children's English training in our local community, driven by the increasing emphasis on English proficiency in school curriculum and the competitive job market. Parents are seeking opportunities to give their children a head start in learning English, as they recognize the language's significance for future academic and career prospects.ABC Children's English Training Institution will differentiate itself by offering a comprehensive curriculum that combines language learning with creative and engaging activities. Our courses will be designed to cater to different age groups and learning levels, ensuring that every child receives personalized attention and support.4. Marketing and Sales StrategyTo promote our institution, we will launch a targeted marketing campaign that includes online and offline channels. Our website and social media platforms will feature engaging content, such as educational articles, learning tips, and student success stories, to attract parents and showcase our expertise in children's English education. We will also organize open house events, workshops, and demo classes to provide firsthand experience of our teaching methods and facilities.In addition, we will collaborate with local businesses and organizations to offer special discounts, referrals, and sponsorship opportunities. Our sales team will reach out to families through phone calls, emails, and in-person meetings to discuss our courses, address their concerns, and guide them through the enrollment process.5. Operations PlanABC Children's English Training Institution will be managed by a team of experienced educators with a passion for teaching and child development. Our instructors will undergo rigorous training to familiarize themselves with our curriculum, teaching methodologies, and classroom management techniques. They will also receive ongoing support and professional development opportunities to enhance their skills and stay updated with the latest trends in children's education.The institution will follow a structured schedule for classes, extracurricular activities, and special events to ensure a cohesive and rewarding learning experience for students. We will maintain high standards of hygiene, safety, and comfort in our premises to create a welcoming and secure environment for children and their families.6. Financial ProjectionsThe initial investment for ABC Children's English Training Institution will cover the cost of facility setup, equipment purchase, marketing expenses, staff salaries, and operational overheads. We forecast a steady growth in student enrollment and revenue over the first three years, as our institution gains recognition and establishes a strong reputation in the community.Our financial projections indicate that we will reach profitability by the end of the second year, with a positive cash flow and sustainable operations. We will reinvest our earnings to expand our course offerings, enhance our facilities, and implement new technologies to stay ahead in the competitive market.7. Risk ManagementABC Children's English Training Institution will prioritize the safety and well-being of our students, staff, and visitors. We will maintain comprehensive insurance coverage, implement thorough background checks for all employees, and enforce strict security protocols to mitigate potential risks and liabilities. Our institution will also adhere to local regulations and guidelines for educational institutions, ensuring compliance with legal and ethical standards.ConclusionABC Children's English Training Institution is committed to providing a nurturing and enriching learning environment for children to develop their English language skills and embrace the joy of learning. We believe that our innovative approach, dedicated team, and community engagement will set us apart as a leading provider of children's Englisheducation in the local market. Thank you for considering our business plan, and we look forward to the opportunity to make a positive impact in the lives of young learners.。
外语培训班的创业计划书
外语培训班的创业计划书1. 创业背景分析随着全球化的进程加快,外语学习变得越来越重要。
在中国这样一个拥有丰富的人力资源和市场需求的国家,外语教育市场潜力巨大。
然而,现在市场上的外语培训班种类繁多,但质量参差不齐,而且价格昂贵,给家长和学生带来了很大的压力。
2. 产品定位本外语培训班的产品定位是为中小学生提供高质量、价格适中的外语培训服务。
我们将采用小班教学的方式,每班不超过15人,确保每位学生都能得到足够的重视和指导。
我们将制定独特的教学计划,根据学生的具体情况进行个性化教学,确保学生的学习效果和进步。
3. 市场调研通过市场调研发现,家长们对外语教育的需求非常强烈,很多家长希望给孩子提供更好的外语学习机会。
我们将主要面向中小学生及其家长提供外语培训服务,重点在于英语、日语、法语等热门外语课程。
4. 服务内容我们将提供以下服务内容:- 个性化教学:根据学生的具体情况,制定独特的教学计划,从而达到最佳的学习效果。
- 小班教学:每班不超过15人,确保每位学生都能得到充分的重视和指导。
- 专业师资:拥有丰富的外语教学经验和专业知识的师资团队,确保教学质量。
- 灵活的课程安排:为学生提供多种学习方式和时间选择,满足学生的不同需求。
5. 营销策略我们将采取多种营销策略,包括线上线下推广、社交媒体营销、合作推广等方式,吸引更多的学生和家长关注和选择我们的外语培训班。
6. 经营模式我们将采用直营模式经营外语培训班,直接招募外语教师和管理人员,确保教学质量和服务质量。
同时,我们也欢迎有意合作的外语教育机构进行合作开设分校,扩大市场份额。
7. 财务分析在创业初期,我们的主要投入将用于教师工资、教材资料、办公设备、租金等方面。
我们预计在创业初期将会有一定的亏损,但随着市场推广和服务质量的提高,我们相信会逐渐实现盈利。
8. 风险控制我们将提前制定风险控制方案,对可能出现的各种风险进行分析和应对措施,确保企业的稳定和发展。
少儿英语培训学校创业计划
少儿英语培训学校创业计划1. Executive SummaryWe are in the process of establishing a children's English training school, which aims to provide high-quality English education to children in a fun and engaging way. Our goal is to create a learning environment that is not only educational but also exciting and enjoyable for children. We believe that by providing a solid foundation in English at a young age, we can help children succeed in their future academic and professional endeavors. Our school will offer a range of courses and programs that cater to different age groups and levels of English proficiency. We are confident that our unique approach to English education will set us apart from other similar providers in the market.2. Business DescriptionOur children's English training school will be located in a central and easily accessible area of the city. The school will feature modern and attractive facilities, including classrooms equipped with the latest teaching technology, a library, a play area, and a multimedia room. We will also have a team of experienced and qualified teachers who are passionate about educating children.Our target market will comprise children aged 3 to 12, who are eager to learn English in a fun and engaging environment. We will also cater to children of differing English proficiency levels, including beginners and more advanced learners. Our school will also offer specialized programs for children preparing for English language examinations.3. Market AnalysisEnglish is widely recognized as the global language of communication and business, and there is a growing demand for high-quality English education in many countries, including China. Parents are increasingly aware of the importance of their children learning English from a young age, and they are willing to invest in their child's education. As a result, the market for children's English training schools is growing rapidly, with many parents seeking out the best options for their children.However, despite the high demand for English education, there are still relatively few English training schools that cater specifically to children. In addition, many of the existing providers may not offer the kind of fun and engaging environment that we are planning to provide. Therefore, we believe that there is a significant opportunity for our school to stand out in the market and attract a large number of students.4. Marketing PlanTo attract students to our school, we will employ a range of marketing strategies. These will include targeted online and offline advertisements, as well as promotional events and activities. We will also collaborate with local kindergartens and schools to promote ourprograms to their students and parents. Additionally, we will make use of social media platforms to engage with our target audience and build a strong online presence.We will also offer a free trial class to new students, allowing them to experience our teaching style and environment before making a commitment. This will enable parents and children to see firsthand the value that we can provide and increase the likelihood of them enrolling in our courses.5. Operations PlanOur school will operate from Monday to Friday, with classes scheduled in the afternoon and evening to accommodate students' other commitments, such as regular school and extracurricular activities. We will also offer weekend classes and holiday programs to cater to children with more flexible schedules.Our curriculum will be designed to provide a well-rounded English education, including speaking, listening, reading, and writing skills, as well as an emphasis on vocabulary and grammar. We will also incorporate interactive activities and games into our lessons to create an engaging and enjoyable learning experience for our students.6. Financial PlanWe anticipate that our main sources of revenue will come from tuition fees, as well as income from additional services, such as summer camps and holiday programs. To ensure our financial stability, we will carefully monitor and manage our operating expenses, including teacher salaries, rent, utilities, and marketing costs. We will also seek to establish partnerships with educational institutions and other organizations to help sustain our business.7. ConclusionIn conclusion, our children's English training school aims to provide high-quality English education in a fun and engaging environment, catering to children aged 3 to 12. We believe that there is a significant opportunity for our school to succeed in the market, given the growing demand for English education and the unique approach that we will offer. We are confident that with the proper planning and execution, our business will thrive and make a positive impact on the education of children in our community.。
庐陵少儿英语培训班的创业策划书
庐陵少儿英语培训班的创业策划书一、项目概述庐陵少儿英语培训班是一家致力于提供优质英语教育的教育机构。
我们的目标是帮助庐陵地区的孩子们在英语学习中取得突出成绩,提高他们的语言交流能力和国际竞争力。
二、市场分析1. 市场需求随着全球化的推进和教育意识的增强,家长们普遍意识到培养孩子们的英语能力对其未来发展至关重要。
庐陵地区尚缺乏高质量的英语培训机构,市场需求巨大。
2. 竞争分析目前,庐陵地区已有一些英语培训机构,但质量参差不齐,服务水平亦有待提高。
我们团队在教育领域拥有丰富的经验和专业知识,将始终确保开展业务的高品质和高标准。
三、项目特色1. 教学理念我们坚信培养孩子们的英语技能不仅仅是教授知识,更是要培养他们的兴趣和提高他们的综合能力。
因此,我们将采用互动教学、情景教学等方法,激发孩子们的学习兴趣和主动性。
2. 教材和教具我们将选择国内外优质教材,并结合现代化的多媒体教具,为孩子们创造一个轻松、愉快的学习环境,提高他们的学习效果和进步速度。
3. 师资团队我们拥有一支经验丰富、素质过硬的教师队伍。
他们来自优秀的师范院校或有相关教育背景,具备扎实的专业知识和教学经验。
同时,在培训过程中,我们将不断提供进修和培训机会,为教师提供更好的专业成长通道。
四、运营模式1. 课程设置我们将提供针对不同年龄段和英语水平的学生一系列的课程,包括少儿英语启蒙、口语训练、语法学习等。
课程将根据学生需求和学习能力量身定制。
2. 学员管理为了更好地满足学员的个性化需求,我们将定期与家长进行沟通和反馈,及时调整学习计划。
此外,我们还将建立学员档案,跟踪记录学员的学习情况,为学员提供更加细致的服务。
3. 品牌宣传我们将通过线上线下推广相结合的方式,提高品牌知名度和美誉度。
在线平台将提供学员课程介绍、教学视频等内容,线下举办开放日、宣传活动等方式,吸引更多潜在学员的关注。
五、投资回报1. 市场前景随着中国对外交往的加深和国际交流的增多,英语教育市场潜力巨大。
英语培训创业计划书10篇
英语培训创业计划书10篇1. Executive SummaryThe demand for English language training is on the rise, both in traditional classroom settings and through online platforms. Our venture aims to tap into this growing market by providing high-quality English training to individuals and organizations. With experienced trainers, comprehensive course materials, and a flexible approach to learning, we believe that our venture has the potential to succeed in this competitive industry.2. Company DescriptionOur company, named ‘Fluent English Training’, will be based in a central location, offering both in-person and online English training services. We will cater to individuals looking to improve their language skills for personal and professional reasons, as well as organizations seeking to provide training for their employees. Our training programs will be customized to meet the specific needs and goals of each client, ensuring a personalized and effective learning experience.3. Market AnalysisThe demand for English language training is driven by globalization, increased international travel, and the need for English proficiency in the workplace. With the rise of digital communication and remote work, there is also a growing market for online English training services. Our target market will include adults of all ages and backgrounds, as well as businesses and academic institutions in need of English training for their employees and students.4. Marketing and Sales StrategyTo reach our target audience, we will utilize a multi-faceted marketing approach, including online advertising, social media campaigns, and partnerships with local businesses and educational institutions. We will also offer free trial classes and promotional discounts to attract new clients. Our sales strategy will focus on building long-term relationships with clients, providing exceptional customer service, and offering flexible payment options to accommodate different budgets.5. Operations and ManagementOur training center will be equipped with modern facilities, including audio-visual resources, interactive learning tools, and a comfortable and conducive learning environment. Our team of experienced and certified English trainers will be responsible for delivering high-quality instruction and guidance to our clients. Additionally, we will have a dedicated customer service team to handle inquiries, registrations, and feedback from our clients.6. Product and Service OfferingWe will offer a range of English training programs, including general language courses, business English, exam preparation, and specialized workshops. Our online platform will feature live interactive classes, self-paced study materials, and virtual tutoring sessions. In addition, we will provide customized training solutions for corporate clients, such as language assessments, on-site training, and professional development courses.7. Financial ProjectionsIn order to fund our initial start-up costs, including facility rental, equipment purchase, and marketing expenses, we will seek a combination of investor capital and bank financing. We anticipate that our revenue will grow steadily as we establish our brand and gain a loyal client base. Our financial projections show a positive return on investment within the first two years of operation, with plans for expansion and diversification of our services.8. Risk AnalysisThe main risks and challenges we anticipate include competition from established language training providers, fluctuations in demand for English training, and potential regulatory changes affecting the education industry. To mitigate these risks, we will focus on delivering superior quality service, adapting to market trends, and maintaining a strong financial position through careful planning and budgeting.9. Growth StrategyAs our venture gains traction in the market, we plan to expand our services to include additional language training options, such as Spanish, Mandarin, and French. We also aim to develop partnerships with international organizations, educational institutions, and language proficiency testing centers to further enhance our credibility and reach. Additionally, we will explore opportunities for franchising and licensing our brand to expand our presence in other regions.10. ConclusionIn conclusion, Fluent English Training is positioned to be a leading provider of English language training, offering a dynamic and effective learning experience for individuals and organizations. With our comprehensive business plan, strategic marketing efforts, and dedicated team, we are confident that our venture will thrive in the competitive English training industry. We look forward to the opportunity to make a positive impact on the language skills and cultural understanding of our clients. Thank you for considering our business plan.。
少儿英语的培训创业计划书
少儿英语的培训创业计划书1. Executive SummaryOur company, Happy Kids English Training, aims to provide high-quality English training programs for children aged 3-12 in our local community. We believe that starting early in children's English education will help them develop strong language skills and set them up for future success. Our programs will focus on speaking, listening, reading, and writing, incorporating fun and interactive activities to keep children engaged and motivated. With a team of experienced and qualified teachers, we are confident that we can deliver excellent results and become a trusted partner for parents looking to enhance their children's English proficiency.2. Market AnalysisThe demand for English training for children has been steadily increasing in recent years, as parents recognize the importance of early language learning. With globalization and the rise of technology, proficiency in English has become essential for future success in education and career opportunities. Our target market consists of middle to upper-class families in our community who are willing to invest in their children's education. We have identified a lack of quality English training programs for young children in our area, which presents a great opportunity for us to fill this gap and establish ourselves as a leading provider.3. Products and ServicesHappy Kids English Training will offer a range of programs tailored to different age groups and language abilities. Our classes will be small in size to ensure personalized attention and a supportive learning environment. We will offer:- Mini Explorers (ages 3-5): An introduction to English through songs, games, and storytelling.- Young Learners (ages 6-8): Building basic language skills through interactive activities and creative projects.- Junior Achievers (ages 9-12): Advanced language practice and preparation for exams such as Cambridge Young Learners.In addition to regular classes, we will also offer holiday camps, workshops, and special events to engage children outside of the classroom and create a sense of community among our students and their families.4. Marketing and Sales StrategyTo attract new customers and promote our programs, we will implement a multi-channel marketing strategy that includes:- Social media advertising: Utilizing platforms such as Facebook and Instagram to reach our target audience and showcase our programs.- Local partnerships: Collaborating with schools, community centers, and other organizations to raise awareness and attract referrals.- Open houses and events: Hosting informational sessions and workshops to give parents a firsthand look at our teaching methods and curriculum.We will also offer discounts and promotions for early enrolment and referrals to incentivize new sign-ups and encourage loyalty among our existing customers.5. Operations and ManagementHappy Kids English Training will be led by a team of experienced educators with a passion for early childhood education and language learning. Our teachers will be native English speakers or highly proficient in the language, with qualifications in teaching English as a second language. We will invest in ongoing training and professional development to ensure that our team stays up-to-date with the latest teaching methodologies and best practices. Our operations will be run efficiently and transparently, with clear communication channels for parents and students to provide feedback and address any concerns. We will also maintain a safe and hygienic environment for our students, following all necessary health and safety protocols.6. Financial ProjectionsIn our first year of operation, we project an initial investment of $50,000 to cover start-up costs, including rent for our facility, teacher salaries, marketing expenses, and materials for classes. We anticipate generating revenue of $100,000 from student enrolments, with a net profit of $20,000 after deducting operating expenses. As we grow our customer base and expand our programs, we aim to increase our revenue by 20% each year and achieve a steady return on investment.7. ConclusionIn conclusion, Happy Kids English Training is poised to become a leading provider of high-quality English training for children in our community. With a focus on creativity, engagement, and personalized learning, we are confident that we can deliver exceptional results and create a positive impact on the lives of our students. We look forward to building strong relationships with parents and students and helping children develop the language skills they need to succeed in an increasingly globalized world. Thank you for considering our business plan and we welcome any feedback or questions you may have.。
少儿英语商业计划书
少儿英语商业计划书第一部分:工作目标1. 打造高质量少儿英语教学内容我们的目标是提供高质量的少儿英语教学内容,让孩子在轻松愉快的环境中学习英语。
我们将邀请经验丰富的英语教师和教育专家,结合孩子的认知特点和兴趣,设计富有趣味性和互动性的教学课程。
我们将注重培养孩子的英语听、说、读、写能力,让孩子在各个方面都能得到全面的提高。
2. 提高少儿英语教学效果我们将利用先进的教育理念和技术,提高少儿英语教学的效果。
我们将采用个性化的教学方法,根据孩子的学习特点和需求,为孩子提供定制化的教学方案。
我们还将利用人工智能技术,为孩子提供智能化的学习辅导,让孩子在学习过程中得到及时的反馈和指导。
3. 打造少儿英语教育品牌我们的最终目标是打造少儿英语教育的品牌,让我们的教学内容和教学方法成为行业的标准和引领者。
我们将通过高质量的教学成果,良好的口碑和品牌形象,吸引更多的孩子和家长选择我们的教学服务。
第二部分:工作任务1. 研发高质量的教学内容我们需要组建一支专业的教学研发团队,负责设计和研发少儿英语的教学内容。
这个团队需要有经验丰富的英语教师,精通教育心理学的专家,以及熟悉人工智能技术的开发人员。
他们需要合作无间,共同研发出既有趣又有教育价值的教学课程。
2. 提高教学质量我们需要建立一套完善的教学质量控制体系,确保每一堂课的教学质量都能达到我们的标准。
我们需要定期对教师进行培训和评估,提高他们的教学技能和专业素养。
我们还需要定期收集学生的反馈,了解他们的学习需求和教学效果,及时调整教学策略。
3. 扩大品牌影响力我们需要通过各种渠道,提高我们的品牌影响力。
我们可以通过线上线下的推广活动,让更多的家长和孩子了解我们的教学服务。
我们还可以通过与其他教育机构的合作,共享教育资源,扩大我们的品牌影响力。
内容为少儿英语商业计划书的一部分,具体的工作目标和任务根据实际情况可以进行调整。
第三部分:任务措施1. 精细化运营与持续优化为了确保教学效果,我们将实施精细化运营策略,定期收集学生和家长的反馈,针对教学内容、教学方式、服务质量等方面进行持续优化。
少儿英语培训创业计划书培养孩子的英文能力
Encourage teachers to collaborate and share best practices to enhance the quality of instruction.
Textbooks and Learning Resources
01
Customer acquisition and maintenance
获取和维护客户
通过提供优质的教学服务和良好的客户体验,获取新客户并 保持老客户的忠诚度。建立客户关系管理系统,定期与客户 互动,了解需求和反馈,以提供个性化的服务。
04
Operations and Management
Campus Site Selection and Layout
,创造一个温馨、积极的学习氛围。
05
Financial planning
Budget and cost analysis
01
02
03
预算制定
根据项目规模、目标市场 和预期收益Βιβλιοθήκη 制定详细的 预算计划。成本分析
对各项成本进行详细分析 ,包括租金、教师工资、 教材费用等,确保成本控 制在预算范围内。
成本控制
Entrepreneurship plan for children's English train
contents
目录
• market analysis • Products and Services • Marketing and Promotion • Operations and Management • Financial planning • Entrepreneurial team
英语培训机构创业计划书
英语培训机构创业计划书创业计划书:英语培训机构1. 概述我们的创业计划是开办一家英语培训机构,以满足不同年龄和需求的学生对英语学习的需求。
我们的目标是提供高质量、个性化和灵活的英语教育服务,帮助学生提升英语技能,并为其未来的学习、职业和生活打下坚实的基础。
2. 市场分析英语已成为全球通用的国际语言,学习英语已成为世界各地的趋势。
在中国,随着经济的发展和国际交流的增加,对英语学习的需求也在不断增长。
尤其是家长们对孩子英语学习的重视程度越来越高。
然而,目前英语培训市场存在一些问题,如教学质量参差不齐、教学模式单一、教材陈旧等。
我们计划通过提供更高质量的教学、更个性化的教学内容和灵活的教学模式来填补这些空白。
3. 产品和服务我们的产品和服务包括:- 一对一教学:根据学生的水平和需求,提供个性化的一对一英语教学服务。
- 小班教学: 提供小班英语培训课程,让学生能够在互动和个性化的环境中学习。
- 创新教学方法:通过采用创新的教学方法和教学工具,提高学生学习英语的兴趣和效果。
- 考试辅导:为学生提供针对英语考试的专业辅导,帮助他们取得更好的成绩。
4. 市场推广为了扩大知名度和吸引学生,我们计划采取以下市场推广策略:- 线上推广:通过社交媒体、网站和在线广告等方式,增加品牌曝光度。
- 合作伙伴关系:与学校、机构和教育中心建立合作伙伴关系,共同开展英语培训项目。
- 客户口碑传播:通过提供优质的教育服务,以及满意度调研和学生家长推荐,积累良好的口碑。
5. 经营模式我们的经营模式是以收取学费为主要收入来源。
为了保持良好的盈利能力,我们计划:- 控制成本:合理安排教师资源、减少浪费和节约开支。
- 不断提高教学质量:培养教师团队的专业能力和教学技能,确保学生能够得到最佳的教育效果。
- 持续创新:不断更新教材、教学方法和教学工具,以满足学生的不同需求。
6. 管理团队和人力资源我们的管理团队将由具有教育行业和创业经验的专业人士组成。
英语辅导班创业计划书
英语辅导班创业计划书I. Executive SummaryOur English tutoring center, named "Bright Scholars," aims to provide high-quality English language instruction to students of all ages and levels. We believe that learning English is a critical skill in today's globalized world, and we are committed to helping our students achieve success in their language learning journey. Our tutors are experienced and qualified professionals who are dedicated to helping our students reach their full potential.II. Business DescriptionBright Scholars will offer a variety of English language programs, including group classes, private tutoring, test preparation courses, and summer camps. Our classes will be tailored to the specific needs and interests of each student, with a focus on improving English skills in reading, writing, speaking, and listening. Our tutors will use a combination of traditional teaching methods and innovative technology to create engaging and effective learning experiences for our students.III. Market AnalysisThe demand for English language instruction is growing rapidly, both in our local community and around the world. English is the most widely spoken language in the world, and proficiency in English is often a prerequisite for academic and professional success. Our target market will include students of all ages, from young children to adults, who are looking to improve their English skills for personal, academic, or professional reasons.IV. Marketing StrategyOur marketing strategy will focus on reaching potential students through a variety of channels, including social media, online advertising, and partnerships with schools and community organizations. We will also offer special promotions and discounts to attract new students and retain existing ones. In addition, we will collaborate with local businesses to offer English language classes to their employees as part of their professional development programs.V. Operations PlanBright Scholars will be located in a convenient and easily accessible location, with modern facilities and state-of-the-art teaching equipment. Our tutors will create personalized learning plans for each student, based on their goals, interests, and proficiency level. We will offer flexible scheduling options to accommodate the busy lives of our students and provide ongoing support and guidance to help them succeed.VI. Financial ProjectionsWe anticipate that Bright Scholars will generate revenue through tuition fees, test preparation courses, summer camps, and other special programs. Our expenses will include salaries for our tutors, rent and utilities for our facilities, marketing and advertising costs, and materials and supplies for our classes. We project that we will break even within the first year of operation and achieve a healthy profit margin within three years.VII. ConclusionIn conclusion, Bright Scholars is poised to be a leader in English language instruction in our community. With a team of experienced tutors, innovative teaching methods, and a commitment to excellence, we are confident that we will help our students achieve their language learning goals and succeed in today's competitive world. Thank you for considering our business plan, and we look forward to the opportunity to work with you.。
儿童英语培训创业计划书.doc
儿童英语培训创业计划书儿童英语培训创业计划书篇1一、市场现状分析(一)英语培训市场背景中国是一个尊重知识,崇尚教育的古老民族,为了孩子的未来,父母们可以说决不吝啬。
实际上,教育投资已然成为中国家庭一项最主要的支出。
根据调查,中国人的教育开支目前已占到所有消费开支的15%左右,仅次于食品消费。
也有经济学家指出,中国95%以上的行业和产品已基本满足了供求平衡或供大于求,唯独教育远远未满足需求,仍是卖方市场,英语教育尤其如此。
有关调查显示,近些年来,中国的培训市场发展迅速,作为其中重头的英语培训更是得到了快速发展,各培训机构如雨后春笋般纷纷出现。
当前国内英语培训市场的市场总值已接近200亿元,全国的英语培训机构总数量不下5万家,虽然已出现局部竞争过热现象,但英语培训市场在未来一段时间内仍将保持高速增长。
外语培训市场钱景诱人,外语培训行业这块肥沃的市场也成了众多品牌教育机构的必争之地。
目前,随着培训市场消费者的逐渐理性,培训行业也全面进入了竞争时代,比较著名的外语培训机构有新东方、新动力、亚美欧、环球雅思、新航道、博顿、昂立、巨人、李阳疯狂英语、世纪博文。
(二)少儿英语培训行业现状一项关于城市家庭的随机抽样调查显示,几乎每个家庭都希望自己的孩子从小就开始进行英语方面的培训。
从家长的认识和市场的认识,大家都觉得没有英语对孩子来说没有一个好的未来;从家长来说,需求也是非常旺盛的,希望孩子有好的英语,好的未来。
这说明少儿英语培训的市场前景相当广阔。
但是,纵观国内的各培训机构,不论是新东方、环球雅思,还是李阳疯狂英语,大家都是着眼于为应对各种有考级考证压力的学生,而很少有甚至于几乎没有真正专业化为少儿进行英语培训的教育机构,这就造成了目前少儿英语培训行业鱼龙混杂,没有一个真正的品牌机构为顾客提供选择,让各位家长无所适从。
而且儿童学习英语有其特殊性--完全从兴趣出发,依赖于语言环境;并且需要经常使用,与生活密切联系,才能得到巩固。
儿童英语培训商业计划书
儿童英语培训商业计划书The demand for English proficiency is soaring among young learners, creating a ripe market for specialized children's English training programs. Our business plan focuses on delivering engaging and effective language courses tailored to the developmental needs of children.Our approach is to combine traditional teaching methods with innovative technology, ensuring a seamless learning experience that is both interactive and immersive. We will utilize multimedia tools and gamification to keep young learners motivated and excited about language acquisition.The curriculum will be designed to cater to different age groups, starting from preschoolers to early teens, with a focus on building a strong foundation in English language skills. Each course will be structured to meet the cognitive and linguistic milestones of the respective age group.Our team of qualified instructors will be trained inchild psychology and pedagogy to ensure a nurturing and supportive learning environment. They will be equipped to adapt teaching methods to suit the individual learning styles and paces of each child.Marketing will be targeted towards parents who are increasingly aware of the global significance of English. We will leverage social media, local community events, andpartnerships with schools to raise awareness and build our brand presence.Financial projections are based on a comprehensive analysis of the market potential and competitive landscape. Our pricing strategy will be competitive, offering value for money without compromising on quality.We are committed to continuous improvement and will regularly review and update our teaching materials and methods to stay ahead of educational trends and meet the evolving needs of our young students.In conclusion, our children's English training program is poised to make a significant impact in the language education sector. With a well-thought-out business model, we aim to empower the next generation with the gift of English, opening doors to a world of opportunities.。
英语培训班创业计划书
创业计划书企业名称X X X培训中心目录一、企业概况二、市场评估三、市场营销计划四、企业组织结构五、固定资产六、流动资金七、学员纪律八、收入预测(12个月)九、销售和成本计划十、教师管理制度一、企业概况主要经营范围:XXX英语培训,目的是提高英语应试能力:数学培训二、市场评估目标顾客描述:在校小学生,中学生,想提高英语成绩的所有学生。
市场容量或本培训预计市场占有率:市场容量很大,学校放假了,大多数学生家长都想让孩子过一个充实的暑假,都想让孩子利用假期提高自己,加强学习。
所以这个市场很大。
竞争对手的主要优势:1.开办时间久,有一定经验。
2.学校老师家长较为信任。
3.收费较低(一对多100元/月,一对一25每小时)4.56.竞争对手的主要劣势:1.家庭办学招生人数不多。
2.教学质量比较差。
3.创新能力差,接触新事物的能力不强。
4.5.6.育才相对于竞争对手的主要优势:1.地理位置有优势。
教室通风明亮。
2.有创业激情,有创业计划,老师有激情,教材有一定吸引力。
3.有独特的教学形式,情景教学,寓教于乐,主动学习,积极乐观。
4.独特的XXX授课方式,发散思维学习XXX,课堂充满激情6.育才培训机构相对于竞争对手的主要劣势:1.没有经验,第一次尝试,要会付出百分百的努力。
2.由于刚步入社会,缺乏商业信用。
3.缺乏社会经验和职业经历,尤其缺乏人际关系和商业网络;4.我们毕竟是外行,接触的大多是书本上的知识,难免喜欢纸上谈兵,创业设想大而无当,市场预测普遍过于乐观。
三、市场营销计划、2.价格3.地点(2)选择该地址的主要原因:人口较密度,文化背景和消费水平,地理位置和交通情况,租金合适、周边环境市场秩序稳定、辅助条件满足、方便四、企业组织结构机构名称:育才培训教育结构教师工资分工协议:五、固定资产1.工具和设备机构购买以下设备:六、流动资金(月)2.其他经营费用学员纪律1. 教室开放时间为正式上课前30分钟。
2. 学员进入教室时须向班主任出示听课证,否则不得进入教室。
小学英语培训机构项目计划书
小学英语培训机构项目计划书As an English training institution for primary school students, our project aims to provide high-quality and effective English education for young learners. 作为一所小学生英语培训机构,我们的项目旨在为年幼学习者提供高质量、高效的英语教育。
Our curriculum is designed to be age-appropriate, engaging, and interactive in order to make learning English enjoyable for the students. 我们的课程设计是根据年龄合适的,吸引人的,并且互动性强的,以使学生学习英语变得有趣。
We understand the importance of fostering a positive learning environment, and our instructors are trained to create a supportive and encouraging atmosphere for the students. 我们了解培养积极的学习环境的重要性,我们的教师接受培训,创造一个支持和鼓励学生的氛围。
In addition to language skills, we also focus on building confidence and critical thinking abilities in our students, helping them to become well-rounded individuals. 除了语言技能外,我们还专注于培养学生的自信心和批判性思维能力,帮助他们成为全面发展的个体。
英语幼儿教育创业计划书
英语幼儿教育创业计划书Executive Summary:Our company, Little Sprouts Early Learning Center, is a start-up early childhood education center that will provide high-quality and affordable educational programs for children aged 0-6 years old. Our mission is to create a safe, nurturing, and stimulating environment where children can learn through play and exploration. We will offer a curriculum that focuses on developing social, emotional, cognitive, and physical skills in young children, preparing them for future success in school and in life.Market Analysis:The early childhood education market is a growing industry, with an increasing number of parents seeking high-quality educational programs for their children. Our target market includes parents of children aged 0-6 years old who are looking for a safe and engaging learning environment for their little ones. We will also target working parents who need full-time childcare services and part-time programs for stay-at-home parents.Competitive Analysis:Our main competitors in the early childhood education industry include established daycare centers, preschools, and Montessori schools. However, we believe that our unique curriculum, experienced staff, and affordable pricing will set us apart from the competition. We will also differentiate ourselves by offering flexible scheduling options, including full-time, part-time, and drop-in care for parents with varying needs.Marketing Strategy:To attract new customers and build brand awareness, we will implement a multi-faceted marketing strategy that includes online and offline tactics. Our marketing efforts will include creating a user-friendly website, social media campaigns, local networking events, and community outreach programs. We will also offer promotional discounts and referral incentives to encourage word-of-mouth marketing among parents in the community. Operations Plan:Our early learning center will be located in a convenient and safe neighborhood, with easy access to public transportation and ample parking for parents. We will offer a variety of age-appropriate classrooms, indoor and outdoor play areas, a nutritious meal program, and enrichment activities such as music, art, and physical education. Our staff will consist of experienced teachers and caregivers who are passionate about early childhood education and dedicated to providing a positive learning experience for all children.Financial Plan:To fund the start-up costs of our early learning center, we will seek funding from investors, loans, and grants. We will also generate revenue through tuition fees, government subsidies, and fundraising events. Our financial projections show that we will break even within the first year of operation and achieve a steady growth in revenue and profit over the next five years.Conclusion:In conclusion, Little Sprouts Early Learning Center is a unique and innovative early childhood education center that will provide a safe, nurturing, and stimulating environment for young children to learn and grow. Our business plan outlines our mission, target market, competitive analysis, marketing strategy, operations plan, and financial projections. We are confident that with our dedicated team and proven curriculum, we will become a trusted resource for parents in the community seeking high-quality educational programs for their children. Thank you for considering our business plan and we look forward to the opportunity to serve the families in our community.。
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儿童英语培训创业计划书儿童英语培训创业计划书篇1一、市场现状分析(一)英语培训市场背景中国是一个尊重知识,崇尚教育的古老民族,为了孩子的未来,父母们可以说决不吝啬。
实际上,教育投资已然成为中国家庭一项最主要的支出。
根据调查,中国人的教育开支目前已占到所有消费开支的15%左右,仅次于食品消费。
也有经济学家指出,中国95%以上的行业和产品已基本满足了供求平衡或供大于求,唯独教育远远未满足需求,仍是卖方市场,英语教育尤其如此。
有关调查显示,近些年来,中国的培训市场发展迅速,作为其中重头的英语培训更是得到了快速发展,各培训机构如雨后春笋般纷纷出现。
当前国内英语培训市场的市场总值已接近200亿元,全国的英语培训机构总数量不下5万家,虽然已出现局部竞争过热现象,但英语培训市场在未来一段时间内仍将保持高速增长。
外语培训市场钱景诱人,外语培训行业这块肥沃的市场也成了众多品牌教育机构的必争之地。
目前,随着培训市场消费者的逐渐理性,培训行业也全面进入了竞争时代,比较著名的外语培训机构有新东方、新动力、亚美欧、环球雅思、新航道、博顿、昂立、巨人、李阳疯狂英语、世纪博文。
(二)少儿英语培训行业现状一项关于城市家庭的随机抽样调查显示,几乎每个家庭都希望自己的孩子从小就开始进行英语方面的培训。
从家长的认识和市场的认识,大家都觉得没有英语对孩子来说没有一个好的未来;从家长来说,需求也是非常旺盛的,希望孩子有好的英语,好的未来。
这说明少儿英语培训的市场前景相当广阔。
但是,纵观国内的各培训机构,不论是新东方、环球雅思,还是李阳疯狂英语,大家都是着眼于为应对各种有考级考证压力的学生,而很少有甚至于几乎没有真正专业化为少儿进行英语培训的教育机构,这就造成了目前少儿英语培训行业鱼龙混杂,没有一个真正的品牌机构为顾客提供选择,让各位家长无所适从。
而且儿童学习英语有其特殊性--完全从兴趣出发,依赖于语言环境;并且需要经常使用,与生活密切联系,才能得到巩固。
因此,从这个现状出发,我们充分考虑到家长们的需求,进行了英语培训市场的细分,希望可以创办一个少儿英语培训中心,以专业化专一培训少儿英语来创出自己的品牌。
(三) 潢涌英语培训市场现状1、缺少专业的英语培训机构。
在潢涌,没有一家培训机构是专门致力于提高学员英语口语水平的,都是着眼于辅导学员的英语成绩,因此缺少可供口语训练的环境氛围。
2、许多想让小孩从小接触英语的家长没有可供选择的英语培训中心,他们只能考虑东莞的外语培训机构,但由于路程远、交通不便利,导致许多家长力不从心,不得不放弃这一美好的想法,因此成立一家本土的、专业化的外语培训中心,无论是对家长还是潢涌村整体的教育事业都有一定的好处。
3、潢涌村作为全东莞最富裕村之一,经济发展迅猛,村民的生活水平逐年提高,因此对教育的要求越来越高,传统的英语教学模式已不能适应社会发展的要求了,学校的英语课堂学生人数多,学生基本上没有机会练习口语,因此哑巴英语现象屡见不鲜,许多学生学了十几年的英语,到大学毕业出来找工作还是不会用英语介绍自己或与人交流对话,这可谓是一大悲剧,因此成立本土的英语培训中心,为本地学生提供一个学习交流英语的地方,为他们提供专业的培训教师以及训练口语的环境氛围可谓是刻不容缓啊,从小培养小朋友的听说读写的能力,让他们赢在起跑线上,形成一个学习的良性循环,为潢涌教育事业更进一个台阶作贡献。
(三)与品牌培训机构的比较分析优势:虽然国内已经出现了清华少儿英语、新东方泡泡少儿英语、瑞思学科英语、迪斯尼少儿英语等知名少儿英语培训机构,但就新东方来讲,泡泡英语的知名度还是远不及新东方的四六级和GRE培训。
在其先前阶段成果的光芒下,大家也许会忽视其涉及的新的少儿英语培训的领域。
所以,开设一个专业进行少儿英语培训的机构有利于我们迅速打入市场。
专业化就是我们最大的优势。
另外,通过学校的人脉关系,我们可以在短时间内网罗到一批高素质人才,进行短时间有针对性的培训之后就可以进行授课,所以,在收取学费方面我们拥有价格上的,当然主要是成本上的优势。
另一方面,品牌培训机构由于多为大班授课,课堂内学生人数太多,缺少师生的互动,没有学生自己练习的机会。
而我们可以在一定程度上避免这种情况的发生,尽可能的照顾到每一个学生,让每一个孩子都有与老师面对面交流的机会,因人制宜。
我们的口号是不仅教英语,还要是用英语培养孩子学习的方式。
这是那些品牌培训机构短时间内不能实现的。
劣势:品牌培训机构由于进入市场较早,存在时间较长,有一定的顾客基础,再加上拥有一定的口碑,所以顾客满意度和顾客忠实度在一定程度上是我们暂时无法比拟的。
同时,由于品牌号召力,这些培训机构拥有一批全国知名的讲师,这种师资优势我们在目前阶段也是无法超越的。
另外,品牌培训机构的培训理念也是我们需要一定时间去摸索的。
(四)顾客市场目标分析针对幼儿园小朋友:教学中融入游戏、儿歌、故事、舞蹈等快乐元素,轻松活泼的教学将会在很大程度上激发小朋友的学习兴趣,使小朋友对英语流连忘返。
可根据小朋友的英文基础选择适合的辅导教材,常用的教材包括:剑桥、朗文、新概念、学乐、巧虎等等。
通常会以一本教材为主线,整合其他教材的适合的内容进行辅导,进度更灵活,效果更好。
针对小学生:以提高口语会话能力为主,同时教授好的听说技巧,强化发音,帮助小学生营造完美的英语环境,在交流中学习和进步,在同龄人中英语口语出类拔萃。
(五)竞争品牌定价策略的比较分析在培训中心刚刚进入市场的初期,为维持机构的生存,主要采用成本导向定价法,采取渗透定价的策略,并考虑品牌竞争对手的定价以及后期发展所需的成本,把价格定得相对比品牌机构低一些,以争取吸引大量顾客,提高市场占有率。
竞争品牌,主要是知名培训机构,他们采取的定价策略往往是声望定价,利用自己积累的品牌知名度转化成价格。
所以,我们也不能将价格定到很低,以免使顾客产生低价低质量、低价低服务、低价低档次的印象。
其次,我们还将采取折扣定价的策略,以鼓励老顾客继续在本培训中心学习或给予介绍新顾客多的客户一定的折扣,以达到打开市场,吸引更多消费者的目的。
二、培训中心介绍(一)师资准备大学生由于受到各方面,譬如四六级、考研英语等的压力,所以英语水平在一定程度上还是比较高的。
在校学习期间,我还接触到许多个高级英语的讲师,所以可以聘请到人员进行英语方面的培训还是可以办到的。
当然,在投入教学之前,我们会请专家人员进行少儿教育方面的培训,例如教育心理学、儿童心理学方面的知识,以使我们的师资达到少儿教育要求的标准。
(二)宣传手段第一阶段:1.印发传单,主要宣传我们培训中心的优势和高质低价,并介绍一下我们的授课讲师。
发放传单的区域主要是在校门口、附近的家属区以及周边的小学以及幼儿园。
2.还可以采取发放问卷的形式进行宣传。
3.参观试学,然后再去决定是否报名学习。
第二阶段:1.让现有顾客与亲戚朋友交流宣传2.广告的投入。
在茂名主要的报纸媒体和电视广播频道投放广告,增加品牌知名度。
3.多与周边的幼儿园和小学的负责人联系,多了解有用信息,并向他们宣传我们的培训中心。
(三)培训特色专一性专业化针对少儿英语,即学前班和小学生的英语进行培训。
进行授课的讲师将会是英语成绩很好、英语能力也很强的大学毕业生或在校生或大学的英语教授。
我们着眼于发展孩子们的英语能力,包括听、说、读、写各个方面,但最注重的是培养他们的英语学习能力和与人交流的能力。
对幼儿阶段的孩子更多用的是歌曲童谣,注重孩子特别能够接受的方式激起他们的兴趣。
对于小学阶段的孩子他们可能除了重视兴趣以外也需要一部分的意识在这里,除了对孩子的兴趣培养以外,还会加上一些认读方面包括语法方面和应用技能方面的培养。
硬件设施方面,与青少年和成年人教育不同,少儿培训的教室的设计应该富有童趣,所以学习的消耗品(文具、玩具等)都是针对儿童的特点,会专门购置,就是为了给孩子提供一个好的学习环境,并让他们在游戏中学到知识,培养兴趣,提高自己的英语水平。
在培训中心走上正轨之后,我们还会为入学的孩子提供英语能力测试考试,根据他们已有的英语水平进行更细致的分级,以达到让每一个孩子都能得到最适合的训练。
(四) 教后服务我们首先详细了解客户的当前情况和目标诉求,然后再根据客户的特点制定相应的培训辅导或解决方案,一成不变的服务或产品在日益激烈的竞争市场环境下显然是很难赢得客户青睐的。
对于参加了培训的学生,我们会在结课后免费提供英语水平测试,让家长可以更直观的看到我们的努力成果;还会进行电话辅导,和家长、孩子沟通孩子的学习情况。
三、市场可行性分析(一)市场发展趋势我们对英语培训市场的发展趋势做出如下预测:趋势之一:外语培训进入理性消费时代,理性消费催化市场细分。
因此,各培训机构必须具有自己的品牌、特色和竞争优势才能在市场上立足,获得发展。
因此,我们以年龄为因素做了市场细分,确定了目标市场少儿英语领域。
趋势之二:英语学习的群体不断扩大,英语培训市场尚有较大的发展潜力。
趋势之三:培训质量成为英语学习者关注的焦点。
英语培训提供的是一种服务,而且是长期的、要对结果负责的服务,高质量的英语培训机构将获得消费者的青睐。
趋势之四:英语学习热点由应试培训转向能力的培养,英语交际能力日益受到市场和消费者的青睐!(二)经费预算按照一个班级30名学员的标准去进行计算。
需要配备一名专业教师和一间宽敞的教室。
一般这些专业教师可以从大学里聘请到,普通讲师的费用是100元/小时,教授的费用一般为200元/小时,每一次培训授课时间为两小时,一个培训周期按照15次课程计算,那样教师工资为3000 6000元。
可以租用一个教室,一般一次为100元左右,那么场地租用费为15 100=1500元。
从业人员工资固定为1200元/月,一个培训周期为三个月,则从业人员工资成本为3600元,管理人员工资为2000元/月,则工资成本为6000元。
另外,其他费用估算为:广告费用为2000元,管理费用为1000元,其他费用为2000元。
则一个培训周期的成本约为17100 20100元。
两个班级约4万元。
收入估算:少儿班(幼儿园)1000 30=30000,少年班(小学)1500 30=45000,则一个培训周期的收入约7万元。
(三)不可控因素分析1.人口环境一个地区人口数量的多少是衡量市场潜在容量的重要因素。
作为中国最著名的几个大城市之一,茂名人口总数不算少,并以其深厚的文化底蕴和现代气息吸引着更多的外来人口。
所以,茂名有着足够多的适龄孩子可以接受少儿英语培训。
作为全国来讲,客户群体则更为强大。
2.经济环境在英语培训领域,作为对孩子的投资,父母们是绝对不会吝啬的。
而且,茂名的物价水平在全国范围来看还不是很高,所以培训的成本也在我们可以接受的范围之内。