商务英语写作(修订版) 第1章PPT
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1-4 商务英语写作ppt课件
the 10th. Practice: i. We can permit you to attend classes when
you are free. ii. We have received your letter of June1.
2
3. Positive language
e.g. Unfortunately, your order cannot be sent until next week.
19
Making requests
20
我们想坐火车去那里，住宿在有独立卫浴的双人间。 请告知这次旅行是多少天，花费和日程安排?
We would like to go by train and to live in a double room with private bathroom. 1.Would you please tell me how many days the travel takes? 2How much will it cost? 3.What is the scheduling?
8
Address of an Envelop
Envelop addressing calls for accuracy, legibility and good appearance.
Two forms: 1. indented style 2. block style
9
1. The indented form
We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.
you are free. ii. We have received your letter of June1.
2
3. Positive language
e.g. Unfortunately, your order cannot be sent until next week.
19
Making requests
20
我们想坐火车去那里，住宿在有独立卫浴的双人间。 请告知这次旅行是多少天，花费和日程安排?
We would like to go by train and to live in a double room with private bathroom. 1.Would you please tell me how many days the travel takes? 2How much will it cost? 3.What is the scheduling?
8
Address of an Envelop
Envelop addressing calls for accuracy, legibility and good appearance.
Two forms: 1. indented style 2. block style
9
1. The indented form
We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.
商务英语写作_chapter_1
外语教学与研究出版社 15
Courtesy
The following are ways to make your writing be courteous: 1) use proper expressions Thanks, when others do favor for you Please, when you ask for something from others Sorry, when you cannot satisfy others‟ request
外语教学与研究出版社 6
Functions of Business Writing
1.
2. 3.
To inform To influence/persuade To entertain
外语教学与研究出版社
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To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
posture
facial expressions
space and distance
外语教学与研究出版社
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Forms of Business Communication
商务英语写作 chapter 1[优质ppt]
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Exercise II on page 16
• 11.. WYoeurwoirldler bweill pbeledaesliveedretdobydMelayiv1e6.r your order by May 16.
• 33.. YoIu awmill pbleegalasdetotkonoiwnfthoartmyoyuorureqtuheastt foIr cpaanymgernatnotf tryaoveulrexrpeeqnuseessits gfraonrtedp.ayment of t6r.aYovuerlleettxepreonf sMeasy.16 has been received.
1
Chapter
An Overview of Business Writing
Contents of this chapter I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effective Business Writing
1. To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
1
贸英语写作课件Unit1商务信件格式-PPT精选文档
Section1 The Basic Principles of Business Letter Writing (商业书信的基本写作原理) "You-attitude " is not so simple as only to use "you" instead of "I" or "we " , what works is rather the writer's spiritual attitude . Another thing , remember to emphasize the positive , pleasant facts , stressing what can be done and focusing on ideas that help to form favorable impressions on you. This can be seen clearly from the following examples : A. (poor) Apparently you misunderstood our order . Anyway you shipped the wrong thing . B. (better) Apparently our instructions are not clear , with the result that the wrong article was shipped .
本课程的目的是学习外贸业务书信的标准格式， 了解通过哪些途径来发展新客户，开拓新市场， 如何进行询购某商品，怎样报盘和还盘，怎样 灵活运用付款方式，如何做到重合同守信用， 怎样去审查信用证，做到不出差错，在理赔和 索赔中做到有理有利有节；学会拟写信函和电 传传真的写作技巧。
商务英语1ppt课件
Answer
Part One—Unit 1
6. As a result of the changes made, you will be in charge of the general office.
7. We have received your remittance of US $ 7890. 8. We hope to receive your catalogue soon. 9. Thank you for your order No. 68 dated March 5.
Exercise
1. Rewrite the worn-out, trite and wordy phrases in the following sentences with fresh, more concise ones.
① In the event that we cannot meet the deadline, we will refund your money.
④ We will write to you at an early date. ⑤ We will furnish all the required documents.
Answer
Exercise
1. Rewrite the worn-out, trite and wordy phrases in the following sentences with fresh, more concise ones.
closes for vacation July 4 -- 11. 3. We are unable to obtain the letter he has in his possession. 4. We will write to you soon. 5. We will give/provide all the required documents.
《商务英语写作》课件Lecture 1 Introduction
2. The purpose of this book:
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences
商务英语写作(修订版) 第1章
2. We are please to have 2. Your new charge account is now
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 1
An Overview of Business Writing
商务写作概述
1
Chapter
An Overview of Business Writing
Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
We-view point
You viewpoint
1. I am happy to report… 1. You will happy to know…
1
Chapter
An Overview of Business Writing
Contents of this chapter
I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effectieria and Techniques for Effective
1-4 商务英语写作.ppt
ii. Ask somebody to forward a letter to the recipient in person
Jane Smith Kindness of Mike Smith
CHAPTER 7
Requests & Inquiries
STEPS:
1.Start with purpose (questions or narration)
items :
Structure 1.Letterhead 2. Date 3.Inside address 4. Salutation 5 .(subject line) 6 . Body 7. Complimentary close 8. Signature 9. Enclosure 10. CC
Fortunately, your order can be sent next week.
Practice:
1. To avoid the loss of your credit rating, please remit payment within ten days.
2. Your misunderstanding of our June 1 letter caused this mistake.
Functions
• 1. to inform • 2. to persuade • 3. to entertain
The 6 c’ s principles
1. Clarity 2. Correctness 3. Conciseness 4. Completeness 5. Courteousness 6. Concreteness
2.Give details: specific information (self introduction, enquiries)
商务英语写作新版第章_chapter_1
外语教学与研究出版社 10
To influence/persuade
In addition to providing information, a business messages must also influence the reader’s attitudes and actions.
外语教学与研究出版社
Business communication is a process of exchanging information and ideas in a business setting.
Can you name some ways to communicate people in a business setting?
外语教学与研究出版社 20
4.
Courtesy
2) Taking
a positive tone
use positive words and expressions instead of negative words and expressions Compare: The office is closed after 4. (NG) The office is open until 4. We cannot have these figures for you before next week. (NG) We will have these figures for you next week.
Welcome to my class
外语教学与研究出版社
1
BUSINESS ENGLISH WRITING
外语教学与研究出版社
2
Chapter 1 An Overview of Business Writing
To influence/persuade
In addition to providing information, a business messages must also influence the reader’s attitudes and actions.
外语教学与研究出版社
Business communication is a process of exchanging information and ideas in a business setting.
Can you name some ways to communicate people in a business setting?
外语教学与研究出版社 20
4.
Courtesy
2) Taking
a positive tone
use positive words and expressions instead of negative words and expressions Compare: The office is closed after 4. (NG) The office is open until 4. We cannot have these figures for you before next week. (NG) We will have these figures for you next week.
Welcome to my class
外语教学与研究出版社
1
BUSINESS ENGLISH WRITING
外语教学与研究出版社
2
Chapter 1 An Overview of Business Writing
商务英语写作实务课件U1·PPT
we’re having tomorrow! See you then, Chris
Courtesy means to show our appreciations and respect to the reader.
Sample
Jeff,
I wanted to let you know that I don’t like your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team’s progress discussed as well. So far, thanks to your team, I haven’t been able to do that. Can you make sure they make time for me and my team next week?
Concreteness means description should be vivid, specific and definite rather than vague, general and abstract.
Sample
How much time do you spend every day packing your kids’ lunches?
No more! Just take a complete Lunchbox Wizard from your refrigerator
each day to give your kids a healthy lunch AND have more time to play or read with them!
Courtesy means to show our appreciations and respect to the reader.
Sample
Jeff,
I wanted to let you know that I don’t like your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team’s progress discussed as well. So far, thanks to your team, I haven’t been able to do that. Can you make sure they make time for me and my team next week?
Concreteness means description should be vivid, specific and definite rather than vague, general and abstract.
Sample
How much time do you spend every day packing your kids’ lunches?
No more! Just take a complete Lunchbox Wizard from your refrigerator
each day to give your kids a healthy lunch AND have more time to play or read with them!
商务英语写作 chapter 1
Examples of taking a positive tone
— We cannot understand why you have had trouble with these articles. (×) — We presume that there must be some reasons for you having trouble with these articles. (√) — We won’t be able to send you the brochure this month. (×) — We will send you the brochure next month. (√) — Your letter is not clear at all. I can’t understand it. (×) — If I understand your letter correctly… (√)
1
Chapter
An Overview of Business Writing
1. Courtesy
Using you-viewpoint
You-viewpoint writing emphasizes the reader’s interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone a. State ideas using positive language
— Don’t forget to submit your report…
— We cannot understand why you have had trouble with these articles. (×) — We presume that there must be some reasons for you having trouble with these articles. (√) — We won’t be able to send you the brochure this month. (×) — We will send you the brochure next month. (√) — Your letter is not clear at all. I can’t understand it. (×) — If I understand your letter correctly… (√)
1
Chapter
An Overview of Business Writing
1. Courtesy
Using you-viewpoint
You-viewpoint writing emphasizes the reader’s interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone a. State ideas using positive language
— Don’t forget to submit your report…
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Chapter
An Overview of Business Writing
1. Courtesy
Using you-viewpoint You-viewpoint writing emphasizes the reader’s interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”.
You viewpoint 1. You will happy to know… 2. Your new charge account is now open for your convenience. 3. So that you can choose the one razor that is just right for your beard, Willet makes razors for you in three weights—light, medium, and heavy.
1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint — A large sale of our products will make our company more profitable. — A good sale of the products will benefit you. — We are in need of fund and you must pay… — To maintain your excellent credit, please remit… — We can not offer you any refund… — You could obtain a refund if… — Obviously you forget telling us the color… — Please indicate your choice of color…
1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
We-view point 1. I am happy to report… 2. We are please to have your new account. 3. We make Willet razor in three weights—light, medium, and heavy.
1
Chapter
An Overview of Business Writing
1. Courtesy
Being courtesy we mean treating people with respect and friendly human concern. Courtesy usually involves three aspects: Using you-viewpoint Taking a positive tone Being conversational
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 1
An Overview of Business Writing
商务写作概述
1
Chapter
An Overview of Business Writing
Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone d. Use the subjunctive mood
Negative — I cannot accept the recommendation. — I am not able to accept your invitation. subjunctive mood — I wish I could accept the recommendation. — I could accept your invitation if I were to cancel my meeting on…
1
Chapter
An Overview of Business Writing
Contents of this chapter
I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effective Business Writing III. More Criteria and Techniques for Effective Business Writing IV. Approaches to Organizing Business Writing V. Avoid Sentence Faults (additional)
1. To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business. The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone e. Include a pleasant statement in the same sentence
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone a. State ideas using positive language
— Don’t forget to submit your report… — We can’t ship your goods until… — You neglect to indicate the specification… — Remember to submit… — You will receive your goods… — Please send the complete specification…
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone Positive words emphasize the pleasant aspects the goal and tend to put the reader in the right frame of mind. Negative words tend to produce the opposite effect.
1
Chapter
An Overview of Business Writing
I. Functions of Business Writing
Business writing has two functions: 1. To inform 2. To persuade
1
Chapter
An Overview of Business Writing
1
Chapter
An Overview of Business Writing
II. Six C’s—Criteria and Techniques for Effective Business Writing
1. Courtesy 2. Correctness 3. Conciseness 4. Clarity 5. Concreteness 6. Completeness
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone b. Avoid using second person when stating negative ideas
— You made numerous mistakes on this page. (×) — This page contain numerous mistakes. (√) — You keyed a perfect copy. (√)
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone c. Use passive voice to convey negative ideas
— Suburo did not proofread this proposal carefully. — Suburo completed the job two months behind the schedule. — Suburo completed the job two months ahead of the schedule. — The proposal was not proofread carefully. — The job was completed two months behind the schedule. — The job was completed two months ahead of the schedule.