剑桥BEC真题集第四辑(中级)口语修正版答案

剑桥BEC真题集第四辑（中级）口语修正版答案

What is important when Planning a presentation？

●Audience

●Equipment needed

Firstly，You need to know who is going to be the target audience. Whether the audience know anything about the topic of your presentation, What they are interested in, and Why they come to your presentation. Once you have found out something about the target audience, you need to keep in mind their interests and needs so as to make your presentation interesting and meaningful for the target audience. Secondly, you need to decide what kind of equipment will be needed for the presentation, e.g. over-head projector; clear transparencies; computer; microphone, acoustic for the venue where the presentation will take place. Also,You need to make sure that the equipment needed will be available on the day when the presentation will take place. what’s more, you need to check that all the equipment is in good condition and works well.

What is important when selecting an interpreter for a meeting with foreign clients

●Experience

●Reliability

Firstly, you need to select an interpreter who is experienced in interpreting for such meetings, the interpreter should have a wide knowledge about business management and familiar with the special terms and jargons for commercial negotiations, finance, law, etc. in addition, a background knowledge about the target country is also important too. Secondly, the interpreter for a meeting with foreign clients should be reliable in the following aspects: being punctual for the meetings,keeping information learned at the meetings confidential and interpreting accurately what is being discussed

What is important when introducing a new product range onto the market ●Timing

●advance publicity

Firstly ,the introduction should be made at an appropriate time, i.e. when the market is matured for having this new product range, in other words, there will be prospective customers to buy the products. If there are any competitors who are planning to introduce similar products onto the market, then it is necessary that the introduction should be made ahead of their introduction so as to grab as much market share as possible.

Secondly, advance publicity is important in that it will pave the way for the introduction, i.e. to make it known to the general public. There are different ways to implement advance publicity.

-- to have a news conference to declare the introduction

--to advertise on TV/radio, in newspaper/magazines

--to deliver samples of the new product (delivery can be made in the streets, in