百事和可口公司介绍与财务分析

Used to treat headaches
1898
Caleb Bradham found pepsi cola
Glory days
the war’train around the world
VS
1889
1940
1960
2009
1990
1987
1898
1906
1945
2007
1998
1991
2013 10.54
9.69
8.19
6.8
9.53
8.45
9.47
8.94
12 10 8 6 4 2 0 2009 2010 2011 2012 2013
Coca-Cola
Pepsi
Current Ratio
2011 Cola Pepsi
1.5 1 Cola 0.5 0 2011 2012 2013 Pepsi
2012 1.09 1.09
2013 1.13 1.24
1.05 0.95
Short-term Liquidity Analysis
COCA
PEPSI
•Liquidity in general •should:improve the liquidity of current assets
•Liquidity in general •should:improve the liquidity of current assets
0.2 0.15
0.18 0.1
0.19 0.09
0.18 0.1
0.Fra Baidu bibliotek 0.05 0
2011 2012 2013 Cocla
pepsi
Analysis of Operating Capacity
COCA
•downward trend •operation and management
PEPSI
•lower coca •should: expand sales improve profitability
22.3
41.6
46.57
48.05
51.87
53.01
52.12
56.62
52.96
100
50
Coca-Cola Pepsi
0
2009 2010 2011 2012 2013
Net Income Net Income 2009 2010 2011
Coca-Cola
Pepsi
2012 10.65
8.39
Asset-Liability Ratio
2011 Cola
pepsi
0.75 0.7 0.65 0.6 Cola pepsi
2012 0.62
0.7
2013 0.63
0.68
0.6
0.71
0.55 0.5
2011 2012 2013
Long-term solvency analysis Long-term solvency analysis
ad 1983
1984
1985
Time line
challenge
taste
First change the taste
1988
2008 Time line
Michael Jackson
1886
1886
John Clifford Pemberton invented the "Coca-Cola“ Sold in drugstores
1886
sale Time line
1898
1922
1931
birth
near bankupt bank & half price policy
Built factory in war
5:1
50th 60th
Time line
wolrd war Ⅱ 1934
2.5:1
1961
Time line
Market aimed at younger
1929
price of battle
1946
coca cola’s conterattack
Though Pepsi's beverage brands may not be as strong, its snack food business is enormous.
Here are some of Coke's biggest brands -- 15 of them have reached $1 billion or more in retail sales
younger
traditional
spokesman
spokesman
2008 coca PK pepsi
Are you on the tank？
2009 Coca-Cola Pepsi 48.67 39.85
Assets Assets 2010 2011
72.92 68.15 79.97 72.88
2012
2013
86.17 90.06 74.64 77.48
60
50 40 30 20
10
Coca-Cola Pepsi
0 2009 2010 2011 2012 2013
Liabilities Liabilities 2009 2010 2011
Coca-Cola
Pepsi
2012
2013
23.33
（50% Appropriate）
COCA
PEPSI
•higher coca •long-term •solvency-poor •should:appropriate asset-liability ratio
•reasonable
Net Profit Margin
2011 2012 2013
Cocla pepsi
Financial Statement Analysis Report
COCA COLA & PEPSI COLA
Annual report(2011-2013)
Contents
1
History&Introduction
2
Battle of red and blue
Data Analysis
3
birth