电子商务概论 英文版 第二版ppt课件
电子商务英语教学课件Unit 2 Enterprise and E-commerce
Google Is Adding Major Libraries to Its Database
Analysis of sentences
划线部分为定语从句，修饰前面的 publishers，whose为关系词， are of interest 有趣的 enough to 足以…… in large quantifies 大量地
与基于互联网的电子商务相比，电子数据交换（EDI）标 准化程度更低，成本也更高，通常使用XML（可扩展标记 语言）来允许买方和卖方在线沟通。
本句中， 划线部分是一个 非限定性定语从句， 修饰 “Internet based eBusiness”， 对其进行进 一步补充说明。
How Business-to-Business Works
Google Is Adding Major Libraries to Its Database
Analysis of sentences
The Amazon and Google programs work by restricting the access of users to only a few pages of a copyrighted book during each search， offering enough to help them decide whether the book meets their requirements enough to justify ordering the print version.
How Business-to-Business Works
Some notes
economy of scale 因经营规模扩大而得到的经济节约 fixed pricing固定价格 work on 从事于， 致力于 back-end system 后端系统 B2B 企业对企业电子商务 EDI (Electronic Data Interchange) 电子数据交换 XML (eXtensible Markup Language) 可扩展标识语言
电子商务概论INTRODUCTION OF ELECTRONIC BUSINESS(第2版)
11.4.2 网络中侵犯隐私权的种类
1.非法收集、利用个人数据 2.非法干涉、监视私人活动 3.非法侵入、窥探个人领域 4.擅自泄露他人隐私
11.4.3 网络侵犯隐私的特点
客体的扩大化和数据化 性质的双重化 侵权行为手段的智能化、隐蔽化 侵权后果的严重化
11.3.2 网络著作权的法律保护
互联网的发展对著作权提出了巨大的挑战。 2001年10月修订的《中华人民共和国著作权法》 将信息网络传播权规定为著作权人的权利—— 信息网络传播权，即以有线或者无线方式向公 众提供作品，使公众可以在其个人选定的时间 和地点获得作品的权利，但并没有规定相应的 保护办法 国家版权局和信息产业部制定了《互联网著作 权行政保护办法》。
电子商务概论
INTRODUCTION OF ELECTRONIC BUSINESS
（第2版）
第11章 电子商务法律问题
学习目标
理解电子商务法律的含义及其产生背景； 熟悉电子商务法律的任务和特征； 了解电子商务相关法律问题和基本法律制度； 了解国内外电子商务立法现状
电子商务法律问题
11.1 电子商务法概述 11.2 电子商务交易中存在的法律问题 11.3 电子商务中的知识产权问题 11.4 电子商务中隐私权的保护 11.5 电子商务的税收问题 11.6 网络侵权案件的管辖 11.7 虚拟财产的法律保护
11.5.1 电子商务征税面临的难题
新的交易形式使传统税收制度中的纳税环节、纳 税地点、国际税收管辖权等无法适用新的环境。 课税凭证的电子化、无纸化，加大了税收征管和 稽查的难度。
11.5.2 国外电子商务税收政策
1997年美国在“全球电子商务框架”报告中，对电子 商务征税提出以下原则：
《电子商务英语》教学课件—Unit 2
进口商
代表, 表示, 象征 宣传的,推销的 一致的, 兼容的 假定, 设想
软件 双重的, 成双的 市场营销
竞争者, 对手 动机, 动力 事实上, 有效地
Sample Dialogue 1 Purchasing a Computer
• Alex: Can I help you? • Customer: Yes, I would like to buy a computer. • Alex: Would you like to purchase _a__d_e_s_k_t_o_p_o_r__a_n_o_t_e_b_o_o_k____? • Customer: A notebook. _W__h_i_c_h_b_r_a_n_d__d_o__y_o_u_s_e_l_l ____? • Alex: We have a lot of brands here, so you can pick what you like.
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about product promotion. ➢ learn to convince people in workplace communication. ➢ learn how to build an online store. ➢ learn how to write a product description.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
电子商务讲解课件(英文)Lecture
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
电子商务概论 英文版 第二版 课件3
7
E-Tailing Business Models
5
E-Tailing Business Models
6
E-Tailing Business Models
direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer. Direct Sales by Manufacturers Pure-Play E-Tailers
ON-DEMAND DELIVERY OF PRODUCTS
e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time. on-demand delivery service Express delivery made fairly quickly after an online order is received.
SERVICES PROVIDED SPECIAL SERVICES
《实用电子商务》英语课件二
B2C e-commerce is typically conducted through e-commerce websites or mobile applications. These platforms allow businesses to market and sell their products online, providing a convenient and efficient shopping experience for consumers.
02
The main types of e-commerce
B2B e-commerce
01
B2B e-commerce, or business-to-business ecommerce, refers to the electronic transactions between businesses. It typically involves the sale of goods and services between companies, such as the purchase of raw materials, components, or finished
C2C e-commerce platforms, like eBay or Craigslist, connect individuals who want
to buy or sell items and provide tools and services to facilitate these
0m3anagement and logistics coordination.
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电子商务导论英文版第二版第01章
Learning Objectives
6. Describe some EC business models. 7. Describe the benefits of EC to organizations, consumers, and society. 8. Describe the limitations of EC. 9. Describe the contribution of EC to organizations responding to environmental pressures.
1-11
Electronic Commerce: Definitions and Concepts
Internet versus Non-Internet EC
Most EC is done over the Internet, but EC also can be conducted on private networks, such as value-added networks, local area networks, or on a single computerized machine Non-Internet EC includes the use of mobile handwriting-recognition computers used by field reps to write their notes in the field
1-7
Electronic Commerce: Definitions and Concepts
Pure versus Partial EC
EC can take several forms depending on the degree of digitization
电子商务简介-英文授课PPT
Financial resource managemnet
Human resource management internal data management
Electronic commerce
Charateristics of E-Commerce
Shopping on the Web Businesses trading with other businesses
2. online-shopping
Tips for table 2
Sentence patterns 1 the column chart shows the number of
2 the number of online shopers
3 the bar chart also indicates that 4 it is interesting to note that there is a certain correlation between A and B 5 so we can draw a conclusion that Words and expressions 1. netizens, internet users, online shopper 2.increase dramatically 3. the number of A or B has more than trippled over the 9 years
E-Commerce
E-Commerce Benifits
and E-Business
applications
and limiations of E-Commerce
step 2 Overview of E-Commerce
电子商务(全套英文版662页PPT课件)
click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, usually as an additional marketing channel
consumers, and society. 10. List and describe the major limitations of EC.
2020/12/16
1-3
Electronic Commerce: Definitions and Concepts
electronic commerce (EC)
2020/12/16
1-4
Electronic Commerce: Definitions and Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC EC Organizations
brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business offline, selling physical product
intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols
电子商务概论(双语)Schneider AISE PPT Ch08
E-Business, Eighth Edition
2
Web Server Basics
• Chapter topics
– Basic technologies to build online business Web sites
• Server software and hardware • Utility function software
E-Business, Eighth Edition 8
Dynamic Content (cont’d.)
• Server-side scripting
– Used by first Web sites providing dynamic pages – Also called:
• Server-side includes • Server-side technologies
4
E-Business, Eighth Edition
Web Clients and Web Servers
• Client/server architectures
– Client requests services from server
• Client computer
– Uses Web browser software (Web client software)
• Server computer
– More memory and larger, faster disk drives
• Platform neutral Web software
– Various computers communicate easily, effectively – Critical ingredient for rapid spread, widespread Web acceptance
电子商务导论英文版2版PPT、教师手册、试题库 turban_iec3_tif_03
Introduction to Electronic Commerce, 3e (Turban)Chapter 3 Retailing in Electronic Commerce: Products and Services3.1 True/False1) The top 500 e-tailers accounted for 65 percent of all online sales in 2009.Answer: TRUEDiff: 1 Page Ref: 872) The amount and percentage of goods and services sold on the Internet is increasing rapidly, despite the failure of many dot-com companies.Answer: TRUEDiff: 1 Page Ref: 883) According to Internet Retailer (2009), approximately 75 percent of adult U.S. Internet users shopped online and/or researched offline sales online.Answer: FALSEDiff: 2 Page Ref: 884) As the number of Internet users reaches saturation, the rate of increase of online shoppers will slow, which creates the challenge for e-retailers to increase the amount spent online.Answer: TRUEDiff: 3 Page Ref: 885) A retailer is a sales intermediary, a seller that operates between manufacturers and customers. Answer: TRUEDiff: 1 Page Ref: 886) When comparing retailing to e-tailing, e-tailing has a lower cognitive shopping overhead due to easy-to-establish mutual trust.Answer: FALSEDiff: 3 Page Ref: 927) Commodities with standard specifications (e.g., books, CDs, airline tickets) are expected to facilitate higher sales volumes.Answer: TRUEDiff: 1 Page Ref: 938) A business model is a description of how an organization intends to generate revenue through its business operations.Answer: TRUEDiff: 2 Page Ref: 939) Marketing done online between any seller and buyer is indirect marketing.Answer: FALSEDiff: 1 Page Ref: 9410) Direct marketers are firms that sell directly to consumers over the Internet without maintaininga physical sales channel.Answer: FALSEDiff: 2 Page Ref: 9411) A click-and-mortar retailer is a combination of both the brick-and-mortar retailer and an online transactional Web site.Answer: TRUEDiff: 1 Page Ref: 9612) Competition among online travel e-tailers is fierce, with low margins, little customer loyalty, and increasing commoditization of products and services.Answer: TRUEDiff: 3 Page Ref: 9913) WAYN is a social networking Web site with a goal of uniting college student travelers from North America.Answer: FALSEDiff: 2 Page Ref: 10114) The electronic job market can create high turnover costs for employers by accelerating employees' movement to other jobs.Answer: TRUEDiff: 2 Page Ref: 10515) When compared to the traditional job market, an advantage of the online job market is its long life cycle.Answer: TRUEDiff: 1 Page Ref: 10216) An advantage of the electronic job market for job seekers is that they can assess their market value.Answer: TRUEDiff: 2 Page Ref: 10617) Many insurance companies use a dual strategy, keeping human agents but also selling online. Answer: TRUEDiff: 2 Page Ref: 10818) The major risk of online trading is security.Answer: TRUEDiff: 1 Page Ref: 10819) Customers accessing a bank system from the outside must go through encryption provided by SSL and digital certification verification.Answer: TRUEDiff: 2 Page Ref: 11220) Both online banks and click-and-mortar banks carry some risks and problems, especially in international banking, including hackers and liquidity risk.Answer: TRUEDiff: 2 Page Ref: 11321) The number of checks the U.S. Federal Reserve System processes has remained constant, but commercial automated clearinghouse (ACH) volume has increased significantly.Answer: FALSEDiff: 1 Page Ref: 11322) Direct sales of digital content through digital download allow a producer of digital content to bypass the traditional retail channel, thereby reducing overall costs and capturing greater profits. Answer: TRUEDiff: 1 Page Ref: 11623) A major problem in B2C is the increasing rate of online fraud.Answer: TRUEDiff: 1 Page Ref: 12224) A traditional brick-and-mortar store with a mature Web site that uses a click-and-mortar strategy can leverage multichannels.Answer: TRUEDiff: 1 Page Ref: 12325) Business rating sites can aid consumer purchase decisions.Answer: TRUEDiff: 1 Page Ref: 1253.2 Multiple Choice1) experienced each of the following exceptA) maintaining its position as the number one e-tailer in 2008.B) declaring its first profit in January 2002.C) establishing a grocery delivery service called AmazonConnect.D) attracting at least 615 million visitors in 2009.Answer: CDiff: 3 Page Ref: 86-872) According to Internet Retailer (2009), approximately ________ percent of adult U.S. Internet users shop online and/or research offline sales online.A) 25B) 40C) 60D) 85Answer: CDiff: 2 Page Ref: 883) Each of the following describes retailing except:A) A retailer is a sales intermediary.B) Many manufacturers sell directly to consumers and through wholesalers and retailers.C) E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary.D) Companies that produce a larger number of products, such as Proctor & Gamble, do not need retailers for efficient distribution.Answer: DDiff: 3 Page Ref: 884) Retailers who sell over the Internet are calledA) cyber marketers.B) e-tailers.C) B2B commerce marketers.D) brick-and-mortar operations.Answer: BDiff: 1 Page Ref: 885) What is the primary advantage of catalog sales?A) Catalogs eliminate the constraints of space and time.B) Customers prefer catalog shopping to e-tailing.C) Catalogs increase interest in products that are then bought online.D) Products and services can both be sold via catalogs.Answer: ADiff: 2 Page Ref: 886) Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a separate channel best definesA) referral economy.B) direct marketing.C) considered commerce.D) click-and-mortar retailers.Answer: CDiff: 2 Page Ref: 917) With all else being equal in the online environment, goods with any of the following product characteristics are expected to facilitate greater online sales except:A) relatively expensive items.B) high brand recognition.C) digitized format.D) frequently purchased items.Answer: ADiff: 2 Page Ref: 92-938) Dell's distribution strategy is best described asA) a brick-and-mortar strategy.B) a shared service mall strategy.C) a click-and-mortar strategy.D) direct marketing from a manufacturer.Answer: DDiff: 3 Page Ref: 949) The Sears marketing strategy is best described asA) a brick-and-mortar strategy.B) a shared service mall strategy.C) a click-and-mortar strategy.D) direct marketing by a manufacturer.Answer: CDiff: 2 Page Ref: 9310) Competitive advantages of a "pull" vehicle distribution process includeA) virtually real-time market feedback.B) large cost savings in finished vehicle inventory carrying costs.C) improved customer satisfaction and pricing.D) all of the above.Answer: DDiff: 2 Page Ref: 9511) A type of online mall that is basically a directory organized by product type best describesA) referring directory.B) mall with shared services.C) brick-and-mortar retailer.D) cyber directory.Answer: ADiff: 2 Page Ref: 9612) An online seller of travel services that generates revenue by charging fees for its services is an example of aA) market maker.B) transaction broker.C) content disseminator.D) viral marketer.Answer: BDiff: 2 Page Ref: 9713) A marketer that uses e-mail to advertise to potential customers is called aA) market maker.B) transaction broker.C) content disseminator.D) viral marketer.Answer: DDiff: 2 Page Ref: 9714) A company that creates and manages many-to-many markets is called aA) market maker.B) transaction broker.C) content disseminator.D) viral marketer.Answer: ADiff: 2 Page Ref: 9715) Each of the following is a revenue model for online independent travel agents exceptA) direct competition revenues.B) direct revenues from commissions.C) subscription or membership fees.D) revenue sharing fees.Answer: ADiff: 3 Page Ref: 9916) Each of the following is a characteristic of WAYN except:A) It is a popular social networking Web site.B) When it introduced fees for its premier travel membership service, it lost most of its new subscriptions.C) It is not aimed at any particular age group.D) It enables its users to create a personal profile and upload and store photos.Answer: BDiff: 3 Page Ref: 10117) Compared to the traditional job market, the online job marketA) has a shorter life cycle.B) is usually specialized and local in scope.C) tends to be less reliable.D) tends to be much less expensive.Answer: DDiff: 2 Page Ref: 10218) Which of the following parties use the Internet job market?A) employers seeking employeesB) classified adsC) job agenciesD) all of the aboveAnswer: DDiff: 1 Page Ref: 10319) Advantages of the electronic job market for employers include each of the following exceptA) charging online processing fees.B) providing greater equal opportunity for job seekers.C) learning how to use their voice effectively in an interview.D) conducting interviews online.Answer: ADiff: 2 Page Ref: 10620) Advantages of the electronic market for job seekers include each of the following exceptA) assessing their market value.B) competing with less qualified applicants.C) marketing themselves directly to potential employers.D) communicating quickly with potential employers.Answer: BDiff: 2 Page Ref: 10621) E-bankingA) saves time and money.B) is more expensive for banks.C) is primarily done using wireless devices.D) is done by less than 40 percent of U.S. adult Internet users.Answer: ADiff: 1 Page Ref: 11022) Which of the following is not an online banking application category?A) informationalB) deliveryC) administrativeD) transactionalAnswer: BDiff: 2 Page Ref: 11023) The portal online banking application providesA) financial education information.B) current bank and local news.C) links to local business.D) bill-pay services.Answer: CDiff: 3 Page Ref: 11124) Implementation issues for online financial transactions includeA) security.B) imaging systems.C) fee issues.D) all of the above.Answer: DDiff: 1 Page Ref: 112-11325) Gateways to storefronts and e-malls areA) shopping portals.B) shopbots.C) shopping browsers.D) intelligent search engines.Answer: ADiff: 1 Page Ref: 11826) Tools that scout the Web on behalf of consumers who specify search criteria areA) shopping portals.B) shopbots.C) shopping browsers.D) intelligent search engines.Answer: BDiff: 1 Page Ref: 11827) The TRUSTe seal is an example ofA) a business rating.B) an intermediary.C) a B2B exchange.D) a trustmark.Answer: DDiff: 1 Page Ref: 11928) The effects upon sales of consumers receiving a referral or recommendation from other consumers best definesA) consumer economy.B) referral economy.C) channel conflict.D) word-of-mouth economy.Answer: BDiff: 2 Page Ref: 11929) The attention-grabbing behavior of agencies that go out to consumer environments and boast about how great a brand or item is in order to spread the word best definesA) referral economy.B) blasting.C) sneezing.D) shouting.Answer: CDiff: 3 Page Ref: 11930) Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for it until he inspects it to ascertain authenticity. The auction site thorough which he purchases the painting agrees to hold his money until he tells them to release it to the seller. This is an example ofA) an escrow service.B) a trustmark.C) a warranty.D) a verification.Answer: ADiff: 2 Page Ref: 1203.3 Fill in the Blank1) ________ is retailing conducted online, over the Internet.Answer: Electronic retailingDiff: 1 Page Ref: 882) ________ are retailers who sell over the Internet.Answer: E-tailersDiff: 1 Page Ref: 883) Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a separate channel describes ________.Answer: considered commerceDiff: 3 Page Ref: 914) Broadly, marketing that takes place without intermediaries between manufacturers and buyers describes ________.Answer: direct marketingDiff: 2 Page Ref: 945) ________ are firms that sell directly to consumers over the Internet without maintaining a physical sales channel.Answer: Virtual (pure-play) e-tailersDiff: 2 Page Ref: 966) ________ are brick-and-mortar retailers that offer a transactional Web site from which to conduct business.Answer: Click-and-mortar retailersDiff: 2 Page Ref: 967) ________ are retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores.Answer: Brick-and-mortar retailersDiff: 2 Page Ref: 968) Virtual e-tailers can be categorized as ________ and ________.Answer: general purpose, specializedDiff: 3 Page Ref: 969) A business model where a company sells in multiple marketing channels simultaneously describes ________.Answer: multichannel business modelDiff: 3 Page Ref: 9610) ________ and ________ are two types of online malls.Answer: Referring directories, shared shopping servicesDiff: 3 Page Ref: 9611) A ________ is a type of mall that is basically a directory organized by product type. Answer: referring directoryDiff: 2 Page Ref: 9612) The B2C business model that combines community services with selling or affiliate marketing is ________.Answer: community portal and social networksDiff: 3 Page Ref: 9713) The ________ is the online B2C business model where a manufacturer sells to a business, but delivers to individual customers.Answer: B2B2CDiff: 3 Page Ref: 9714) ________ is the online B2C business model where manufacturers customize their products and services via online orders.Answer: Make (build)-to-orderDiff: 3 Page Ref: 9715) Various banking activities conducted from home or the road using an Internet connection describes ________.Answer: electronic bankingDiff: 1 Page Ref: 10916) ________, ________, ________, ________, and ________ are the five types of online banking applications.Answer: Informational, administrative, transactional, portal, othersDiff: 3 Page Ref: 11117) ________ is the risk of not having sufficient funds to pay obligations as they come due. Answer: Liquidity riskDiff: 3 Page Ref: 11318) A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time defines ________.Answer: e-grocerDiff: 1 Page Ref: 11419) Express delivery made fairly quickly after an online order is received defines ________. Answer: on-demand delivery serviceDiff: 2 Page Ref: 11420) Gateways to e-storefronts and e-malls describes ________.Answer: shopping portalsDiff: 2 Page Ref: 11821) Tools that scout the Web on behalf of consumers who specify search criteria describes________.Answer: shopping robotsDiff: 2 Page Ref: 11822) The effect upon sales of consumers receiving a referral or recommendation from other consumers defines ________.Answer: referral economyDiff: 3 Page Ref: 11923) The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain defines ________.Answer: disintermediationDiff: 3 Page Ref: 12024) The process whereby intermediaries take on new intermediary roles describes ________. Answer: reintermediationDiff: 3 Page Ref: 12025) ________ is the situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition.Answer: Channel conflictDiff: 3 Page Ref: 1213.4 Essay1) List the seven characteristics that enable items to facilitate higher sales volumes in an online environment.Answer: High brand recognition, a guarantee provided by highly reliable or well-known vendors, a digitized format, relatively inexpensive items, frequently purchased items, commodities with standard specifications, and well-known packaged items that cannot be opened even in a traditional store are the seven characteristics identified in the textbook.Diff: 3 Page Ref: 92-932) List five business models by distribution channel.Answer: The five business models are direct marketing by mail-order retailers that go online, direct marketing by manufacturers, pure-play e-tailers, click-and-mortar retailers, and Internet malls.Diff: 1 Page Ref: 93-943) What are virtual (pure-play) e-tailers? Give an example. List one advantage and one disadvantage of this model.Answer: Virtual (pure-play) e-tailers are firms that sell directly to consumers over the Internet without maintaining a physical sales channel. is a prime example of this type ofe-tailer. Virtual e-tailers have the advantage of low overhead costs and streamlined processes. One disadvantage is a lack of established infrastructure or back office to support the online front-office activities.Diff: 2 Page Ref: 964) List five of the online revenue models for online travel services.Answer: The online revenue models include direct revenues, revenue from advertising,lead-generation payments, consultancy fees, subscription or membership fees, andrevenue-sharing fees.Diff: 2 Page Ref: 995) Identify five advantages of the online job market over the traditional job market.Answer: The online job market can be very inexpensive, have a longer life cycle, have a global reach, and provide a fast, simple, and inexpensive context for updating. Additionally, the online job market provides a large space for details and is reliable. The online job market makes it easy to search by applicant, find applicants, match supply and demand, and for employees to compare jobs.Diff: 3 Page Ref: 102。
Unit 7-电子商务英语(第二版)-陈晓鸣-PPT
学习内容
Blog marketing also can be used, the special
platform as or blog menu on the e-commerce site as is the better choice for us to do E-marketing job. In addition, along with the development of web2.0 technology, came out many E-marketing methods. Really Simple Syndication tool is the one, such as POTU RSS reading explore ， and BBS, instant message tool QQ ， ALIWANGWANG ， SKYPE, MSN, EBooks can be used according to the company special situation.
学习内容
There are two methods for me to do E-marketing,
one is to build the website of company, and the other is not. Such as the Dell Company that has sold its own product on itself website . The later sold its product on the other online service provider. There are various tools for E-marketing, my favorite ways are such as using my company owned website, search enginamous search engines in China and even in the world.
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Supply Chain Improvers and Collaborative Commerce
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8
Concepts, Characteristics, and Models of B2B EC
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3
Concepts, Characteristics, and Models of B2B EC
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4
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B TRANSACTIONS AND ACTIVITIES
types. 10. Describe B2B portals. 11. Describe third-party exchanges. 12. Describe partner relationship management
(PRM).
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2
Concepts, Characteristics, and Models of B2B EC
B2B CHARACTERISTICS
Parties to the Transaction: Sellers, Buyers, and Intermediaries
online intermediary An online third party that brokers a transaction online between a buyer and a seller; may be virtual or click-and-mortar.
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1
Learning Objectives
7. Describe B2B aggregation and group purchasing models.
8. Describe other procurement methods. 9. Define exchanges and describe their major
and Models of B2B EC
THE BASIC TYPES OF B2B EMARKETPLACES AND SERVICES
One-to-Many and Many-to-One: Private EMarketplaces
company-centric EC E-commerce that focuses on a single company’s buying needs (many-to-one, or buy-side) or selling needs (oneto-many, or NCEPTS
business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B.
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7
Concepts, Characteristics, and Models of B2B EC
Many-to-Many: Exchanges
exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other.
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9
Concepts, Characteristics, and Models of B2B EC
Types of Transactions
spot buying The purchase of goods and services as they are needed, usually at prevailing market prices.
Sell-side Buy-side Exchanges Supply chain improvements and
collaborative commerce
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5
Concepts, Characteristics, and Models of B2B EC
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6
Concepts, Characteristics,
private e-marketplaces Markets in which the individual sell-side or buy-side company has complete control over participation in the selling or buying transaction.
marketplace, including auctions. 4. Describe the sell-side models. 5. Describe the characteristics of the buy-side
marketplace and e-procurement. 6. Explain how reverse auctions work in B2B.
Chapter 5
B2B E-Commerce
Learning Objectives
1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side