商务英语写作-chapter-2

The month written in full is preferred because it may create confusion if written in numbers.
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
Examples
E-mail: bcxbcx@411cn.com
Sample Letterhead
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
typed below the last line of the letterhead
The common format is either American (Month/Day/Year) or British (Day/Month/Year).
2
Chapter
Structure
and
Styles
of
Business
Letters
I. Structure of Business Letters
Business letters are usually composed of 12 elements:
1. Letterhead 2. Date 3. Inside address 4. Attention line 5. Salutation 6. Subject line 7. Body 8. Complimentary close 9. Signature 10. Reference initials 11. Enclosure (on attachment) 12. Copy notation
2
Chapter
Structure
and
Styles
of
Business
Letters
I. Structure of Business Letters
Among the 12 elements, letterhead, date, inside address, salutation, body, complementary close and signature are necessary, while the others are optional.
6/5/06 10-9-06 8 June 2006 Oct.28, 06 jan.13. 2006
➢ June 5, 2006 ➢ October 9, 2006 ➢ June 8, 2006 ➢ October 28, 2006 ➢ January 13, 2006
2
Chapter
Structure
2
Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
Example
EASTERN TEXTILES IMP. & EXP. CO., LTD. 12389 Changchun Road, Dalian, China Tel: (0411) 8660##### Fax: (0411) 8650####
2
Chapter
Structure
and
Styles
of
Business
Letters
3. Inside address 封内地址
Exercises
Arrange the following information into letterhead or inside aPdRdrDeessp.artment UF.oSr.dA.M/Footordr CMoomtpoarnCyompany/Dearborn, Michigan 48120/PR DDUee.Spaa.rAbrt.omrne,nMtichigan 48120
2
Chapter
Structure
and
Styles
of
Leabharlann Baidu
Business
Letters
Contents of this chapter
I. Structure of Business Letters II. Styles of Business Letters III. Envelop Addressing IV. Practice (additional)
June 12, 2015 20 June, 2015
Do not use only figures, i.e. 12/6/06
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
Exercises
Rewrite the following date for standard business letters.
2
Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
The name of the company Its address and postal code Telephone number Fax number Company website address E-mail address A trademark or a slogan, etc.
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主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 2
Structure and Styles of Business Letters
商务信函的结构与格式
2
Chapter
Structure
and
Styles
of
Business
Letters
The first impression a business letter makes on its reader often determines whether that letter will actually be read, and it also may determine the reader’s reaction to the contents of the letter.
and
Styles
of
Business
Letters
3. Inside address 封内地址
typed single-spaced at the left margin
The space between the date line and the address depends on the size of the body of the letter and the space on the paper for you to type the whole letter.