HND金融大综合
HND大综合1GU1答案
Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another company.12Advantages:Firstly, the partnership agreements can provide Opal with technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms’ well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal’s competitive advantages. Secondly, in a partnership with others, the control power of Opal’s own company might be distributed because of the consideration of other partners’ benefits. Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest inChinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreements with more companies, to gain more comprehensive market information and share the technology and develop new products.Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce ‘environmentally friendly’ products and services, and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in the coming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘opening-up’ of the Chinese market is currently providing Opal with opportunities for further expansion. Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.W eaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales. Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resources and investment capital resources. It may not be able to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon the company’s activities. 8Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology.The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opalwhich requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expand its business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal’s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won’t be necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。
HND大综合2stage1
Stage 1: PlanningTitle of the project:Hennes & Mauritz AB, known as H&M, and discuss its marketing policies and strategies in their country between the operational advantages and disadvantages.1 Objectives of the projectThe project aims to explore and explain the company Hennes & Mauritz AB, an investment company in product marketing and solutions, including the use of the Higher National Diploma courses to learn to discuss and explain. These goals include: the company's competitiveness in international markets, corporate training and development of the theory of selection, labor relations and human resource management strategies. Also shows that the company's partners and employees of the mental state and degree of employment security.2l Justification for the choice of business or businesses involvedSelect H & M's reasons for the company, because my uncle in the company's product marketing department work, so I can get first-hand investigation, help me to understand the company's information, so I have more in-depth understanding of the information in the company's product marketing I know some of the advanced methods, but let me see the inadequacies in the marketing and promotion of some products. So, I think this company is very suitable for my report, a more comprehensive first-hand information is more conducive to my written report. Addition, Mr. Wang, the company's human resources department, I was also very helpful.3l Statement of the issue to be investigated.The theories of screening and selection criteria, training and development, interna-tional compensation packages, labor relation and current HRM strategiesThese four points can investigate the company's human resources strategy and management more clearly, in the company's top management has made effective management tools, including the HR manager can ask about how to improve the utilization of human resources and the introduction of so. As organization battle to get the most from their existing people in an environment characterized by skill shortages, the role of HR practices in fostering employee en-gagement and commitment is paramount. As this we can make some of the company's environmental and human resources management relationship, and how staff work hard to promote the method. We will also research firm Strategic human resource management (SHRM) is at a critical point, poised between becoming a strategic business partner and receding into the background as a non-executive function. If SHRM is to tip the balance towards being perceived as a business partner, it appears that a consolidated approach towards identifying those HR practices that foster and support attachment to the organization is the key4l Reasons for the choice of issue which must be directly related to a topic or topics covered as part of the Group AwardSurvey of more than so many points, we will use the knowledge we have learned a lot, such as strategic human resource management, which includes a lot of us learned to use, for example(1) In the management concept that human resources are all resources the most valuable resource, through the appreciation of the development of human resources can add value, to give companies a huge profit.(2) In the management of content, focused on the development of human potential, to stimulate people's vitality, so that employees can be a positive, proactive, creative work.(3) In the management of the form, emphasizing the overall development, according to business goals and personal circumstances, for good career design, continuous training, and constantly adjust the position to fully develop their talents.(4) Management, to take human-oriented management, to consider people's feelings, self-esteem and value.(5) In the management of the means, human resources, information systems, etc. The results generated by the computer automatically, provide timely and accurate basis for decision making.(6) In the management level, human resource management in the decision-making, directly involved in the planning and decision-making.5l Explanation of the sources of information to be used and the reasons for their selectionAll information from my uncle's hand, to obtain first-hand information, because I feel that the information does not provide online value, and some important information is not online.Manager in this company, I also conducted a two-month time practice, I interviewed Mr. Wang of the Human Resources Department, has also been a lot of useful first-hand information on the company's staff questionnaire, geta lot of useful first-hand informationAt the same time I was the top Internet search company to take on issues related to product sales, including images, documents, forms, etc., there are some companies described above are also found on the InternetStaffs are the indispensable part of an organization. They can impel the devel-opment of the company and create value for the company. They can help the company to achieve the goal successfully. The performance of staff is also the reaction of cul-ture of the company. To get the information from staffs can be real reaction of the performance, and the information can be more fair and reality.6l Explanation of methods of investigation to be used and reasons for their se-lectionI have to do an investigation on the company's product sales, I will let the employees fill out some questionnaires, I will interview the sales department manager, call into question some of the problems related to product sales.This research tool consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Use some other type of questionnaire surveys, they are cheap, does not require much effort from the questioner's verbal or telephone surveys, and often have standardized answers, which makes it simple to compile data. Survey department will achieve the company's managers can help to understand the company's situation.7l Statement of criteria to be used to assess implications of the issue and reasons for their selectionThe criteria to be used to assess implications should be the policy of human resource management theory, like Strategic human resource management policies SWOT, it can help companies to attract talent to human resource management to maximize efficiency, These can help to better know the operation of the company, and assess the company. For the objective of the company, human resources advantages and disadvantages. The criteria to be used can assess the company.As the company has subsidiaries, so you can save a lot of staff training costs, through the analysis of the company's strengths and weaknesses of human resources policies, SWOT company's role in a certain time can be a lot of information.Throughout the SWOT implementation of human resources position is the most important strategy of the company's success to get to meet a variety of elements, such as R & D capabilities, production capacity, financial management capacity, ultimately to the SWOT.In human resources management policy, the Company's employees is reflected in the impact of business objectives, wages, working conditions, job promotion, employment protection and the task itself. Employees affected in the above decision-making process mainly as follows: the extent to which employees engage and bear what responsibility; through what mechanisms involved; how to reflect their influence. But also reward system to reward employees involved in decision-making should involve all levels, should business strategy, management philosophy, employees are required to structure and human resource policies consistent.Finally have a working system in a company at all levels, managers have toface manpower planning, personnel information, technical personnel actions and personnel tasks. How to make the line departments, the general manager, human resources management in close cooperation, and efficient human resources management system.8 Timetable of InvestigationThe duration of this report is 6 weeks, and it between Feb.24, 2011 and Apr. 5, 2011. More specific, the activities every weeks are as followed.Time ActivitiesWeek 1 (Feb.24th to Mar. 2nd, 2011)setting up a theme and draw a brief report on plans and discuss them with my mentorWeek 2 (Mar 3rd to Mar. 9th, 2012)to collect information and H & M and an interview with the company's human resources department's management staffWeek 3 (Mar 10th to Mar 16th, 2011)to do the group discussion, and team members about in the conference room to discuss H & M's Product MarketingWeek 4（Mar 17th to 23th，2011）access to marketing information about H & M's, and with mentors to discuss resultsWeek 5（Mar 24th toFinish the main contents and communicate with tutorMar.30th,2011）Draw conclusion and justify Week 6(Mar 31th toApril 5th,2011 )。
HND大综合1GU1答案
Sectio n1Questio n 1:Part AGive n the competitive n ature of the mobile telecom muni cati ons market an alyse the likely advantages and disadvantages to Opal of establishing a partnership agreeme nt with ano ther compa ny .12Adva ntages:Firstly, the part nership agreeme ntsca n provide Opal with tech no logy assista nce」t allows Opal for the joint developme nt of new products and the shari ng of tech no logy. Secon dly, a Chin ese part nership not only gives Opal access to local kno wledge but also provides an air of acceptability that is importa nt whe n con duct ing bus in ess in China. Thirdly, local firms 'ell-reputation and wealth of experience will also help Opal to en sure that product developme nt and customer service is specifically targeted at meet ing the local n eeds and dema nds of the local market. Fourthly, compa nies in part nership can share the costs and reduce the risk.Disadva ntages:As for the disadva ntages, firstly, the own tech no logy of Opal might be leaked because of the shari ng of tech no logy which may result in the loss of Opal'competitive adva ntages. Secon dly, in a part nership with others, the con trol power of Opal compa ny might be distributed because of the con siderati on of other part ners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART Bs be iIden tify and justify possible opti ons the senior man ageme nt may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chin ese market has eno rmous pote ntial. Opal n eeds con ti nue to in vest in Chin ese market to gai n more market shares for its expa nsion.Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehe nsive market in formatio n and share the tech no logy and develop new products.Thirdly, in order to maintain the characteristics and good reputation. Opal needs to keep the strong stanee in relation to the environment, use more green and en vir onmen tal materials to produce ‘ en vir onmen 上&11卩血欣1祖蚁 and services,and keep offeri ng a comprehe nsive mobile phone recycli ng scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chin ese telecoms market. By doing so, Opal can achieve the further expa nsion.Questio n 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in thecoming years. 12Stren gthsFirstly, the further deregulati on of the telecom muni cati ons markets en abled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘openin-up' of the Chinese market is curre ntly providi ng Opal with opport un ities for further expa nsion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competi ng n etworks allowi ng access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the en vir onment, and they were one of the first pho ne manu facturers in the world to offer a comprehe nsive mobile phone recycli ng scheme and offers en vir onmen tally frie ndly products and services.Weak nessesFirstly, the first han d-held phones were high priced because of the high research and developme nt costs and the n eed for highly specialized product ion facilities. And this may cause the n eeds of a large amount of inv estme nt capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesa nd inv estme nt capital resources. It may not be able to meet the n eeds of cooperati on with other compa ni es.Thirdly, the regulatory complexities of operating within the Chinese market may hin der the developme nt and expa nsion of Opal.Lastly, the regulatory complexities of operati ng with in the Chin ese market and the fierce competiti on may hin der the expa nsion of Opal and in crease a certa in level of risk.PART BChoose two Key values highlighted in Appe ndix 3 and for each, expla in how ithas impacted upon the company ' s activities. 8Firstly, the customer deserves service excelle nce.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and the n the growth of sales and profits can be achieved.According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Developme nt Sectio n and Customer Care Departme nt. With the rapid developme nt of tech no logy, the ServiceDevelopme nt Secti on is tasked to enhance the customer experie nee of the mobile andweb-based services. And the Customer Care secti on is tasked to en sure that customer expectati ons are con siste ntly met. Both of them are aim to provide customers with excelle nt services.Secon dly, we accept that while we are drive n by tech no logy we will always aspire to drive tech no logy.The developme nt of tech no logy can provide Opal with higher tech-competitive ness, and help it to develop new products and expa nd to larger market. As for Opal, they continue inv est in other inno vative products and market research, and has bee n very successful in ide ntify ing market trends and the n using the latest tech no logical developme nts to satisfy customer n eeds. And, there is a Special projects sect ion in Opal which requires sig nifica nt inv estme nt and provides the lead in g-edge tech no logy required for mobile and others.Sectio n 2Questio n1PART AEvaluate possible sources of finance that Gold could access as it seeks to expa ndits bus in ess operati ons.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal ' s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secon dly, issu ing debe ntures are a useful way too. Debe ntures are loa ns made to compa nies that carry a fixed rate of in terest. However, the debe nture holders n eed to repay the prin ciples on time and they do not participate in the running of the compa ny like shareholders do.Thirdly, eve n though both issu ing shares and divide nds are appropriate for Opal, therestill some differences between them. The shareholders have the control right of the compa ny, but the divide nd holders do not. And, the divide nds holders n eed to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get ben efits from the divide nds while the debe nture holders can get them from the in terests.PART B找到一类可以同时满足Opal公司股东和Opal在中国市场合作伙伴用来检验企业效率的财务数据信息.请解释这类数据是如何满足这些利益相关者要求的。
HND 大综合
HND 大综合1．(a) Why BAA argued for two additional runways in Scotland?8In Scotland, two additional runways will take the profit maximum for BAA’s airport which is the maximum profit we will get in nowadays. BAA plans mean it will spend more than 2 million every day on airport infrastructure. They pay much money in the construction and facilities in the airport. So BAA need to gain the more revenue and profit to off set the heavy capital expenditure. According to BAA’s nature of business module, they have a highly fixed cost and lower variable cost. So they hope fully use their operational potential which gain more profit. Additional runway takes more airlines and passengers to BAA. Under the circumstances, BAA need to gain more revenue to offset the highly fixed cost to achieve better financial performance.Two additional runways will improve BAA’s future competition competence in Scotland. If they can argue more runways, it will help them to increase the operational ability and to attract more airways use our services. As a result, it will bring more business to our company. According to 2003 white paper, airport expansion and the future development of the aviation industry in the UK over the next 30 years. The BAA gains more additional operational ability will help us catch the opportunity to grow up in future.。
HND大综合1GU1答案
Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analysethe likely advantagesand disadvantagesto Opal of establishinga partnershipagreement with another company.12Advantages:Firstly, the partnership agreementscan provide Opal with technology assistance.It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnershipnot only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms 'well -reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal 'csompetitive advantages. Secondly, in apartnership with others, the control power of Opal company might be distributed because of the consideration of other partners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which willenable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehensive market information and share the technology and develop new products.s be nThirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce‘ environmentally friendly ' products and services and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssessthe strengthsand weaknessesof Opal as they seek to expanding in thecoming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘ openin-gup'of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stancein relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales. Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesand investment capital resources. It may not be able to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how ithas impacted upon the company ' s activities. 8Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology. The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opalwhich requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expandits business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal 's capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。
(完整版)HND大综合2planning详解(可编辑修改word版)
ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project. (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arrang ing mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a)4P analysisb)Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, wh ich means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea- investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’ figure and aesthetics standard are not same as Western people, so Haze line ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, rightdistribution strategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazelin e conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s informat ion, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the informatio n, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’ development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa)The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i.Survey the internal and external situation of Hazeline.ii.Collecting the company’s relevant informationiii.Submit the draft of planning by Mar.9th.b)This report covers four objectives which will be conducted as follows:i.Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii.Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii.Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv.Submit the first draft of the investigation report at the end of Mar. 25st.v.Submit the final investigation report at the end of Apr. 8thc)Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2.Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。
HND金融大综合2
DL15 35: Financial Services: Group Award Graded Unit 2 (HND)1 IntroductionThis pack must be used in conjunction with a copy of the Graded Unit specification which details the standard of performance expected of the candidate. A copy of the Graded Unit specification can be obtained from SQA.This pack supplements the instructions for designing the assessment task and assessing candidates of the Graded Unit specification. It aims to provide an example of assessment that is valid, reliable and practicable. The assessment task(s) detailed in this pack corresponds to the instructions for designing the assessment task outlined in the Graded Unit specification.The example provided is intended for guidance only. It may be used in a variety of ways including, for example:♦to exemplify the standard of performance expected of candidates achieving the Graded Unit, ie as a benchmark♦to help you develop your own assessment for the Graded Unit♦to give you new ideas♦as a staff development toolPlease note: The subject material that is being delivered as part of this course is of a specialised nature. It is recommended that centres ensure that suitably knowledgeable and qualified staff be employed in delivering the programme. If the material is to be delivered on an open or distance learning basis, it is recommended that suitably knowledgeable andqualified staff be employed to develop the course support materials.It is important that you make sure that the assessment exemplar is used in a context appropriate to the delivery of the Graded Unit and to the Group Award of which it forms a part. It is also very important that you note that using this assessment exemplar does not automatically guarantee successful external moderation. It is still your responsibility to make sure that all the appropriate internal quality assurance procedures are satisfactorily completed. For example, a valid, effective and approved internal moderation system must be in use at your centre.Recommended readingBefore using this material you might find it useful to look at some of our other publications, in particular:♦Guide to Assessment and Quality Assurance for Colleges of Further Education (AA0841/3, September 2003)♦Guidance on Special Assessment Arrangements (AA0645/4, September 2003)♦Quality Assurance Principles, Elements and Criteria (A0798, December 1998)Details of these and other SQA publications are available in SQA Information, our publications catalogue which is updated and printed twice a year (telephone: 0845 279 1000). SQA Information lists all published HN assessment exemplars. You could also visit our website at . A free copy of this pack is available to all SQA approved centres at the time of initial distribution. Additional copies can be obtained, price £20.00 from SQA’s Customer Contact Centre, 24 Douglas Street, Glasgow, G2 7NQ (telephone:0845 279 1000 or fax: 0141-242 2123).Other related UnitsThis Graded Unit has been validated as part of the HND Financial Services at level 8 within the Scottish Credit and Qualifications Framework (SCQF)1. Centres are required to develop the assessmentinstrument in accordance with the validated specification.It is recommended that the candidate should have completed, or be in the process of completing, thefollowing Units relating to these specific aims prior to undertaking this Graded Unit:DE5P 35 SCQF level 8 InvestmentDE5W 35 SCQF level 8 Pension ProvisionDE5R 35 SCQF level 8 Principles of InsuranceDE5V 35 SCQF level 8 Financial Services Regulatory FrameworkCore SkillsWhere Core Skills have been embedded in a Graded Unit specification and an Assessor wishes to use an alternative method of assessment, she/he must ensure that the assessment generates the EvidenceRequirements specified in the Graded Unit specification. It is recommended that the centre seek priormoderation for the alternative method to ensure that the Core Skill is still covered. The Graded Unitspecification will detail the Core Skills covered within the Graded Unit.There are no Core Skills embedded in this Graded Unit.1The SCQF provides the national common framework for describing all relevant programmes of learning qualifications in Scotland. The level a qualification is assigned within the framework is an indication of how hard it is to achieve. There are 12 levels, from level 1 for Access 1 through to level 12 for doctorates. For further information on the level and credit rated see the Unit specification.2 How to generate evidenceIntroductionThe Scottish Qualifications Authority’s system of assessment measures the evidence of a candidate’sattainment of knowledge, understanding and skills against defined criteria. The assessment process must allow for evidence of each candidate’s performance to be generated and collected. This evidence mustthen be judged against the standards set out in the Graded Unit specification. To achieve the Graded Unit the candidate must successfully meet the standards and there must be evidence to prove this.The Graded Unit specification defines the criteria you need to use to judge whether or not the candidatehas met the standards. All Graded Units have the following:Instructions for designing the taskThese tell you what the candidate actually has to do.Recommended prior knowledge and/or skillsThis section details the recommended knowledge and skills which the candidate should have completed or be in the process of completing prior to undertaking Graded Unit.Assessment guidelinesThis section should give guidance on how best to conduct the assessment to generate the evidence required.It is important to realise that it is up to the Assessor to judge when and if the candidate has satisfactorilymet the standards. This decision should be based on the quality and correct quantity of evidence collected, set against the standards in the Graded Unit.The assessment instrument in this pack should not create any unnecessary barriers to achievement foropen/distance learning delivery or candidates with special needs. However, you may need to adapt it sothat you can assess candidates with special needs or candidates who are undertaking the Graded Unit on an open/distance learning basis. Obviously, whilst taking into account the needs of the candidate concerned, the methods of assessment you choose must still be valid, reliable and practicable. If you have anyquestions or problems, or if you are in any doubt as to whether or not the alternative assessment you have chosen is still valid, please contact the Customer Contact Centre on telephone: 0845 279 1000.External Moderation — Guidance on Best PracticeIn order to increase the likelihood of successful external moderation it is strongly recommended that:♦Centres have their question papers with marking instructions prior moderated by SQA. Staff are advised to put the materials through an internal moderation process before submission to SQA. Staff are advised to submit these materials to SQA not less than eight weeks before their intended use to Assessment Moderation Unit, Scottish Qualifications Authority, Hanover House, 24 Douglas Street, Glasgow G2 7NQ.♦Question Papers are assigned a unique identifier (eg Lauder 5460352 May 2002) and this should be recorded against each candidate’s name. This should help to avoid candidates receiving the same question paper for re-assessment.♦Centres produce a coverage grid for each question paper to ensure that the paper is correctly balanced and in accordance with the Graded Unit. Questions and marks should be linked directly to therelevant Unit and Outcome in the Arrangements.♦Marking instructions are sufficiently detailed to indicate clearly how many marks are to be awarded for each response. Where appropriate, ‘or any other suitable response’ should be included if there is a wide range of possible answers. This will avoid penalising candidates for omissions in themarking instructions. If examples are to be provided by a candidate then examples should also be provided in the marking scheme.♦Half marks should not be used since, cumulatively, they inflate candidates’ scores artificially.♦For security purposes, question papers are counted out and counted back after the examination. They should then be shredded and only the master copy retained securely by centres.♦Markers write 0, 1, 2, 3, etc, on scripts to show where marks have (or have not) been awarded and these should relate directly to the marking instructions. ‘Global’ totals for questions are notuseful unless it is clear how they have been derived.♦Centres produce a summary list of candidates showing:i)centre name and numberii)candidate’s name with unique identifier of question paperiii)candidate’s date of birthiv)SQA candidate numberv)marks for both sections and total mark,vi)grade achievedThis should be enclosed with the scripts, question papers and marking instructions submitted for moderation.♦The question paper is drafted in accordance with these and any other guidance notes on writing an examination paper supplied by SQA .NB:F or security reasons, please note that an Assessment Exemplar for this Unit should not be used as an instrument of assessment. However,individual questions may be lifted (and amended slightly, wherepossible) and used to supplement centres’ own questions in theirquestion papers.♦Please provide clear instructions to candidates, amending the ‘instructions to candidates’ on the question paper as app ropriate. Ensure that candidates are informed how to change their answers, particularly to the multiple choice questions.NB: Answers may need to be changed more than once.♦Every question paper should indicate the originating centre’s name and number, and date of first issue (eg Lauder 5460352, May 2002).3 Assessment ExemplarAssessment tasksThe table below summarises how the assessment exemplar task is to be marked and also indicates theevidence which should be retained for external moderation.Suggested task Suggested evidence to be retainedWritten examinationAllThe examination will be marked out of 100.Assessors will aggregate the marks achieved by thecandidate to arrive at an overall mark for theexamination. Assessors will then assign a grade tothe candidate for this Group Award Graded Unitbased on the following grade boundaries:♦ A = 70% – 100%♦ B = 60% – 69%♦ C = 50% – 59%Conditions of assessmentThe design rules for HND programmes state that all Group Award Graded Unit Assessments must have a credit value of one credit.This Group Award Graded Unit Assessment has been designed to provide evidence that the candidate has achieved a number of the principal aims of the HND Financial Services programme. The aims can be found in the Validation Document and in the Graded Unit Specification.The intention of this Unit is to assess the knowledge and skills of the candidate in four of the core Units at level 8:♦Investment♦Pension Provision♦Principles of Insurance♦Financial Services Regulatory FrameworkIt is essential that candidates must have completed, or be in the process of completing, all of these core Units.The assessment will take place at the end of the academic year.The candidate must successfully complete all elements of the assessment to the required standards.A new examination covering significantly different areas of the knowledge and skills should be used for each reassessment.It is recommended that the examination should not assess knowledge and skills that have already been assessed earlier in the core Unit assessment.The examination will be based upon a case study that will be provided to candidates at least 10 days before the date of the examination. Questions will be based upon the given facts in the case study.The examination, which lasts three hours, is to be carried out under open-book conditions in controlled and invigilated conditions and candidates may answer questions with the aid of reference and/or source materials.The examination should be des igned to assess the candidate’s critical knowledge and understanding of the topics relating to the specific aims which this Group Award Graded Unit is designed to cover. The question and corresponding marks should be designed in accordance with the ranges indicated in the table that follows. However, the overall total mark for the examination is 100.Topic Level of knowledge/understanding Weighting/ mark allocationInvestment Analysis, calculation,recalling, explaining30 – 40% (Could involve:♦calculations relating to giltsyields or purchaseconsideration♦calculations relating to rightsor bonus issues, or investorratios♦stock market operations♦stock market participants♦methods of issue♦classes of share capital♦shareholder information♦managed funds)Principles of Insurance Analysis, calculation,recalling, explaining20 – 30% (Could involve:♦defining/explaining type, scope, function or purpose ofinsurance♦identifying or explaining products♦matching protection needs to relevant insurance orassurance products♦explaining elements within a life policy♦explaining premiums)Topic Level of knowledge/understanding Weighting/ mark allocationPension Provision Analysis, calculation,recalling, explaining20 – 30% (Could involve:♦explaining elements of thestate pension provision♦calculating Inland Revenuebenefits and limits♦explaining the operation ofemployer run occupationalschemes♦explaining the operations ofadditional contributions♦explaining the operations ofnon standard pensionschemes)Financial Services LegalFrameworkRecalling, explaining 10 – 20% (Could involve:♦role of FSA♦powers, functions,responsibilities of FSA♦market abuse♦risk factors♦categories of investor♦authorisation routes♦regulated and exempt activities♦documents used to obtain evidence♦ombudsman scheme♦compensation)The examination will be marked out of 100. Assessors will aggregate the marks achieved by the candidate for each stage to arrive at an overall mark for the examination. Assessors will then assign a grade to the candidate for this Group Award Graded Unit based on the following grade boundaries:♦A = 70% – 100%♦B = 60% – 69%♦C = 50% – 59%Grade A Grade CIs a coherent piece of work which:♦has sufficient evidence for the four phases of the examination and isproduced to a high standard♦demonstrates a clear and full understanding of the material, and isable to provide accurate calculationsto numerical questions♦is highly focused and relevant to the tasks associated with the examination♦is clear and well structured throughout and language used is of ahigh standard in terms of level,accuracy and technical content♦effectively consolidates and integrates required knowledge andskills Is a co-ordinated piece of work which:♦has sufficient evidence of the four phases of the project and is producedto an adequate standard♦demonstrates an acceptable interpretation of the material, and isable to demonstrate competence indealing with numerical questions♦is focused and relevant to the tasks associated with the examination♦is satisfactorily structured and language used is adequate in terms oflevel, accuracy and technical content♦consolidates and integrates knowledge and skills but this maylack some continuity and consistencyAssessment taskAssessment task instructionsCase studyAdam and Sylvia Freeman are long-standing customers of the Royal Bank of Clydesdale, Hometown Branch. The branch manager has referred them to you due to the fact that their financial needs are considerably more complex than she is able to deal with.Although employed by the Royal Bank of Clydesdale, you are an Independent Financial Adviser and able to discuss and offer advice on a range of products from a wide group of providers.Adam (37) is a freelance journalist who contributes stories to national and local newspapers. His main area of expertise is reporting on the war-torn parts of Africa. He earns an average of £60,000 per annum from his position but this can fluctuate. In the last four years he has earned as little as £45,000 and as much as £85,000. The higher figure was due to a short period of television reporting he undertook for the BBC due to the unexpected illness of their Chief Africa Reporter.His job takes him abroad constantly, although his expenses are met in full by the newspapers that commission him.The fact that he is out of the country so often means that it is difficult for Adamto find the time to deal with his finances.Sylvia (35) is a magazine photographer who specialises in ‘celebrity shoots’. She is very successful and is employed on a full-time basis by one of the better-known celebrity magazines. Her earnings from this employment total £58,000 per annum. She also benefits from membership of her company’s non-contributory pension scheme. The scheme offers defined benefits of 1/60th of final salary. She has been a member of the scheme for 10 years, and the scheme has a normal retirement age of 60 years.Both are high rate taxpayers.The couple live in Hometown in a six-bedroom detached bungalow valued at around £1m. They have a capital repayment mortgage of £220,000 outstanding, which matures in 14 years. However, neither is at home very often, with Adam in Africa five months of the year, and Sylvia in London four days a week.Recently, the couple have come to realise that their lives are about to change. Sylvia has become pregnant and their first child is due in four months time. Sylvia has decided to take the maximum time off work and only to consider whether to return to work once the baby has been born.Adam has decided to move back to the UK on a permanent basis to be near his wife and baby, although he realises that he will still need to travel within the UK on a regular basis.He has already discussed the matter with several of his clients who have agreed to continue to accept stories from him but which relate to UK politics. Fortunately this was the area that Adam trained in when he started in journalism 15 years ago. This change in working pattern will reduce his income by around£10,000 per annum on average.Sadly, Adam’s widowed mother died recently. As an only child all of her estate fell to him as sole heir. She was not a wealthy woman but she did leave property that is currently under offer at £170,000 and is expected to fetch about 20% above this offer price.Adam and Sylvia have little knowledge or experience of financial matters although they advise you that a few years ago Adam had invested £20,000 in a company in Africa that later collapsed. He lost his entire investment in the deal. He is now somewhat wary and concerned that investors like him have little or no protection against investment losses.Sylvia, by contrast, is a little more adventurous. A few years ago she invested in both ordinary and preference shares on the London Stock Exchange, and although they lost some money three years ago, they are now worth more than double the value of her original investment. She admits though to having little understanding of how they, or the markets, operate.Sylvia has also suggested that she might try her hand at investing overseas in some of the up and coming investment markets of the world.Sylvia mentions that at a recent dinner party he r best friend Amy’s husband Peter spoke about investments that would allow Adam to buy into the markets without the risk associated with shares. Peter also suggested that there might be some tax advantages in doing so. She cannot remember what these investments were called but she does remember that they had something to do with ‘fixed interest’.Adam and Sylvia view the future as a family with some trepidation. Adam as aself-employed individual has no pension and has made no provision for his future retirement. If Sylvia decides to give up work there will be even more pressure on him as the sole breadwinner. He confesses that he often worries about what might happen to his wife and child if he were to die early.Use the information provided above to prepare for your examination.The questions that you will be asked will be directly related to the facts in the given case study.ExaminationThis examination is open book and lasts for three hours. You should attempt all questions.Section A — Investment1Sylvia has mentioned that she does not understand what makes preference shares differ from ordinary shares.Explain how preference shares differ from ordinary shares.(10)2You realise that when Sylvia is talking about ‘fixed interest investments....that…do not have the risks associated with shares’, she is referring to Government Securities (Gilts).(a)Explain to Adam and Sylvia why gilts are considered to be ‘low risk’investments while shares are considered to be ‘medium to high risk’.(5)(b)Calculate the net redemption yield that Adam would receive if he wereto invest:(i)£20,000 in 5% Treasury Stock 2008 at £96 or(ii) £20,000 in 12% Treasury Stock 2012 at £120 (show your workings)(10)(c) Explain two of the methods that can be used by Adam to purchaseGovernment Securities.(6)3 Explain to Sylvia the advantages and disadvantages of investing overseas.(9)Total 40 marks Section B — Principles of insurance4 You identify that the couple will have the need for additional protectionproducts as a result of their changing lifestyles.(a) Explain to Adam the benefits and limitations of term life assurance,giving reasons for recommending this type of life cover.(10)(b) Suggest, with reasons, ONE type of term life assurance that youconside r to be suitable, given the couple’s circumstances.(5)5 You recommend that Adam should consider taking out Permanent HealthInsurance. Explain what this type of insurance is and give reasons for your recommendations.(15)Total 30 marks Section C — Pensions6 As a self-employed journalist Adam has mentioned that he has not madeany pension provision for himself.(a)Explain to Adam the main features of a Personal Pension Plan.(10)(b)Based on the expected future earnings that Adam will receive, what isthe maximum annual contribution that he could make to a PersonalPension Plan.(5)7 Sylvia has mentioned that she belongs to a non-contributory companypension scheme. Assuming that she earns £160,000 as a final salary at retirement, what is:(a) Her annual pension at retirement likely to be?(b) Her maximum tax free lump sum at retirement likely to be?(10)Total 20 marksSection D — Financial Services Regulatory Framework8 Adam’s reticence to invest in shares is due to the bad experience hereceived some years ago. His inheritance from his mother is quite considerable and you are keen to persuade him to set up his own portfolio of investments. Knowing that he has some concerns, explain to Adam how:(a)The Financial Services Compensation Scheme operates.(b)The protection that he can expect to receive from the FinancialServices Ombudsman should there be cause for complaint at a laterdate.10 marksTotal 10 marksTotal 100 marksAssessment taskSuggested solution and making an assessment decisionProject Stage Suggested markallocationSection A —Investment 1Preference Shares —candidates should identify that preferenceshares:♦provide dividends that are constant —expressed as apercentage♦have priority of dividend over ordinary shares♦have priority of repayment over ordinary shares onliquidation♦may offer cumulative dividends —unpaid dividends arebackdated when funds are available♦offer limited growth potential unless participating preferenceshares♦are only entitled to return of the nominal value of the shareson winding-up — not to any surplus♦may have reduced voting rights2(a) Low risk on gilts stems from the fact that gilts (governmentsecurities) are guaranteed by the UK government. As aconsequence it is not possible for the government to fail torepay an issue of gilts. It is simple for the government toborrow again to repay the gilt issue.Medium to high risks apply to shares due to the fact thatcompanies may suffer the ultimate risk of company failurethrough liquidation. Some company shares are less risky thanothers due to their financial strength and reputation.(b) i. 5/96 ⨯ 100 = 5.21% less tax 40% = 3.13% + 4/4 =4.13%ii. 12/120 ⨯100 = 10% less tax 40% = 6% − 20/8 = 3.5%(Candidates should show the workings)(c) Methods of purchasing Government SecuritiesFrom:♦direct from the Debt Management Office when a new issue ofstock is being sold:−prospectuses advertised in newspapers−applications available from DMO or Bank of EnglandRegistrar’s Department−investors can bid for £1,000 of stock and over−price paid will usually be average of prices paid by all of thecompeting bidders♦buying direct from the market2112121510Up to 3 marksfor each partallocation −access to the market for gilts sold by Gilt Edged MarketMakers is through a stockbroker or bank−banks will contact brokers on behalf of client−brokers will act as agent to obtain best price for gilts and willdeal with paperwork — in return for commission♦buying via the Bank of England Brokerage Service−postal system that allows private investor to buy or sell gilts−costs are lower for investor than through broker or bank−limited stocks are available and maximum amount per daycan be purchased or sold3 Investing overseas(a)Advantages♦provides diversification for the portfolio♦allows access to growing markets♦exchange rates may work in favour of the investor(b)Disadvantages♦exchange rates may work against the investor♦possible political uncertainty in the region♦possible introduction of exchange controls in the region♦difficulty and expensive to deal in another country♦more difficult to monitor the investments♦taxation may be a problem if the country of investmentdoes not have an agreement with the UK1 mark for eachSection B —Principles of Insurance 4 (a) Benefits of term life assurance:♦cheap form of insurance♦provide lump sum or annuity on the death of the assured♦may be taken out in joint names♦various types are available to suit the needs of theapplicant:−level term−increasing term−decreasing term suitable for mortgage protection−convertible term−renewable term−family income benefit♦term assurance might be useful for the couple in the casestudy for:−protection against death of either party —particularly important now that addition to thefamily is imminent−protection is against loss of either income over aprolonged period of time(b)Suitable type of life cover — choice from♦family income benefit♦level term♦increasing term♦convertible term5 Permanent Health Insurance (PHI)♦general insurance that provides for loss of income due toinsured being unable to work for a time due to illness orincapacity♦premiums are based on occupation and lifestyle rather thanage, gender and health121222up to 5 marks ifsuitable reasonsprovidedup to 15 marksfrom thefollowing (1 perpoint made)。
HND大2 金融业导论答案
第一题：Functions of the Bank of Finance England1)Bank to the government●The Bank of England maintains accounts on behalf of the government.●The main account is the Exchequer Account. Government receipts from taxation, borrowing.●The accounts of government departments are also held at the Bank of England.2)Banker to the banksHigh street banks keep hold of their cash reserves at the bank of England.The bank of England maintains a current account for banks for:●Operational balances for cleaning●Non-operational balances for cash deposit ratios●Special deposits from time to time3)Note issueNote issue in the UK is fiduciary. The Bank of England is the sole bank for note issue.4)Management of the national debt●The Bank of England's registrar's department continues to maintain a register of holders ofgilts.●The Bank of England is responsible for management the national debt since 1751 to 1998.●This responsibility has been passed to the DMO.5）Monetary policy implementationIt is responsible for the control of interest rates and money supply growth in the economy.6)Lender of Last ResortThis involves providing liquidity. This helps to stabilize the banking system. The bank of England must legally provide liquidity at all times.7)International relations●The Bank of England works closely with other central banks and provides services for them.●It is a member of various international financial institutions such as the InternationalMonetary Fund and has representation on committees of central banks.8)Managing the exchange equalization accountThe EEA was set up in 1932 to stabilize the value of sterling in relation to other currencies and consists of the country's gold and foreign currency.9)Private bankingThe Bank of England has limited number of old established private banking customers whose accounts were opened prior to nationalization in 1946,plus staff members' accounts.10)Open market operations●The main aim of the Bank of England's operations in sterling money markets is to meet theMPC'S interest rate decisions.●The buying and selling of government bonds on the open market by all bank of England.11)payment and settlement systems●The bank of England monitors trading, clearing and settlement systems relating to, e.g.:equities, bonds and exchange-traded derivatives.●The bank of England plays a critical role in payment and settlement systems by ensuringstability in the UK's clearing and settlement procedures.第二题：Credit cardsAll high street banks offer credit card facilities through either the VISA or MasterCard systems. The bank offer cardholders the opportunity to obtain goods and services on credit with the option of repaying the balance of the account in full without interest penalty or paying the balance in installments’, subject to payment of interest.(is sued for people transfer of funds between accounts. The banker automated Clearing System the computerized version of APACS allows automated transfer of wages and salaries, standing orders and direct debits, etc. for full details of the types of transactions that are effected an APACS and for details of its membership,第三题：How to raise money?●Companies raise fresh capital through the stock exchange, which brings lenders andborrowers together and encourages of those with funds to invest.●It satisfies the requirements of those in need of funds, whether government.Why issue the shares in the primary market?● A government or company wishing to raise money sells securities and receives money.●Companies issue stocks and shares. A stock refers to fixed interest securities that pay aguaranteed interest rate.● A listing will be sought on the listed market or the smaller, less regulated market known asthe alternative investment market.●Reasons for such issues vary but the main reason is to cover any anticipated budget deficitwhere government spending is expected to exceed income from taxes.第四题：Advantages and disadvantages of quotation/listingAdvantages:1.Personal guarantees of directors are not usually required for borrowing.2.Offering employees extra incentive by granting shares IPO option.3.It being a public company can provide customers and suppliers with added reassurance.4.The company may gain a higher public profile which can be good for business.5. A float makes it easier for company and other investors to realize your investment.Disadvantages:1.The cost of quotation can be substantial and there are also ongoing costs such as higherprofession fees.2.The company may have to give up some management control of the business and ultimatelythere is a risk that the company could be taken over.3.Managers could be distracted from running the business by the demands of the floatationprocess, and by dealing with investors.4.If the market conditions change during the quotation process you may have to abandon thequotation.5.The business may become vulnerable to market fluctuations which are outside your control.第五题:Negotiable CDs1.Negotiable CDs are certificates acknowledging deposit of funds, the ownership of which canbe transferred to third parties.2.These are guaranteed by the bank and can usually be sold in a highly liquid secondary market,but they cannot be cashed-in before maturity.3.They are issued at par and carry a rate of interest that is usually fixed for the life of thecertificate, although occasionally floating rate CDs are issued.4. A certificate of deposit with a minimum face value of $100,000.5.Payable to the bearer, which means that the owner’s name does not appear anywhere on thecertificate.6.Technically, a certificate can be transferred to a third party by simply delivering it by hand.7.Issued on terms of 3 months to 5 years8.For amounts usually ranging from 50,000 to 500,000 pounds.9.Dollar is the main non-sterling currency of denomination but other currencies are used aswell.10.Institutions often use these as a way to invest in a low-risk, low-interest security.11.Due to their large denominations, NCDs are bought most often by large institutionalinvestors.第六题：Options1)Call optionsA call option gives the buyer the right, in return for paying a premium, to buy a share at a predetermined price up to a specified date.An investor would buy a call option if he/she expected the market price of the share to rise.2)Put optionsA put option gives the buyer the right, in return for paying a premium, to sell a share at a predetermined price up to a specified date.An investor would buy a put option if he/she expected the market price of the share to fall. Futures:●If the investor buys the contract, he/she must take delivery.●If the investor sells the contract, he/she must make delivery.●If the investor wishes to avoid having to take or make delivery investor must close outinvestor position.●The primary difference between options and futures is that options give the holder the right tobuy or sell the underlying asset at expiration, while the holder of a futures contract is obligated to fulfill the terms of his/her contract.。
HND 大综合1 中文翻译
G -巴尔可编程序控制器(plc)的案例研究背景资料G制造、批发和巴尔可编程序控制器(plc)饮料,主要市场碳酸饮料。
在格拉斯哥的基础,它一直制造软饮料在苏格兰自1875年以来。
其最知名的产品,Irn-Bru产生于1901年,是第一个。
巴尔的成了众人的有限公司于1965年。
生意一直与之关联的巴尔的家人和肢体的大多数的公司的股票。
然而,罗宾·巴尔,主席,是唯一的成员在巴尔的家人仍然直接聘用的业务。
巴尔的有一个深思熟虑的政策将焦点集中在饮料市场。
它不产生任何其他类型的产品,没有兴趣在任何其他领域的业务活动。
它把自己描述成一个“独立,消费者发光二极管(led)和有利可图的上市公司,从事制造、分销和销售品牌软饮”。
在过去的40年,这个数字在苏格兰的软饮料制造商已经下降,由大约有200到大约六岁了。
巴尔的是迄今为止最大的生存。
在过去的几年中,巴尔的已经获得了一个数量的其他公司。
这些包括软饮料公司,特别是那些在英格兰,例如除了在1972年与Mandora有限的圣克曼斯菲尔德于1988年。
在2001年,Findlays有限的,其产生的Findlays爱丁堡池泉山矿泉水,变成了一个在中国的全资子公司,G巴尔可编程序控制器(plc)。
附录1的细目巴尔的组织。
这个软性饮料市场和巴尔的产品目录巴尔的国际知名品牌竞争所拥有的大型跨国公司,就像可口可乐和百事可乐。
它这样做是由一组的品牌和品牌拥有本身属于其他公司,这些公司的安排,它在英国。
品牌是高度显著的软饮料市场。
这意味着公司必须有可用资金投入市场营销他们的产品。
与此同时,他们也必须要能够生产足够数量来获得规模经济的生产。
传统上,巴尔的力量是在苏格兰Irn-Bru杂货店的地方是最主要的品牌名称。
公司拥有一支长期的目标是增加销售额的南部边境。
销量一直呈上升趋势,但他们仍然相比微不足道,销售在苏格兰。
尽管如此,现在是Irn-Bru百强品牌在英国的杂货店。
这是第三个最大的软饮料在英国和顶级的non-cola品牌。
SQA-HND-Financial-Sector金融业导论-授课课件 (一)
SQA-HND-Financial-Sector金融业导论-授课课件 (一)SQA-HND-Financial-Sector金融业导论-授课课件金融业的发展已经成为现代经济系统中不可或缺的重要组成部分，有着强大的生产和支配力。
SQA-HND-Financial-Sector金融业导论-授课课件，为学习金融业和金融市场提供了重要的理论基础和实践应用。
下面几个方面，将从不同的角度分别阐述它的重要性。
1. 理论与实践SQA-HND-Financial-Sector金融业导论-授课课件，以理论基础为主，涵盖金融市场、金融产品、技术革新、政府政策、和地区经济等方面。
通过理论的学习，学生可以对金融机制有更深刻的认识。
但学生在理论学习过程中，也需要实践运用，才能更全面地掌握知识和技能。
因此，课程安排了大量实践案例和练习，以帮助学生了解真实的金融市场和手段，为学生创造出更加真实的学习环境。
2. 现实应用价值金融业现在已成为全球经济系统中的主导行业之一，直接影响着整个经济的发展，因此SQA-HND-Financial-Sector金融业导论-授课课件在应用价值方面具有很高的研究价值。
学生通过学习金融市场和金融产品，可以更好的理解现代金融市场的运作。
课程还包括现代金融工具的应用，帮助学生了解如何在实际场景中进行投资和风险管理，将所学知识全部应用到现实生活中，以帮助他们在未来的就业或职业发展中有实际的运用和表现。
3. 与当今金融業趋势相适应随着现代经济的快速发展，金融业也在不断发展，学生必须通过实践和理论实时掌握新的知识和技能。
SQA-HND-Financial-Sector金融业导论-授课课件紧密关注当前金融行业趋势，引导学生研究金融业最新趋势，了解公共政策和现代风险管理方法，以帮助学生顺应时代发展和经济发展方向，达到胜任工作的能力。
总之，SQA-HND-Financial-Sector金融业导论-授课课件对于学生的金融事业起着至关重要的作用。
(完整版)HND大综合2planning详解
ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arranging mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a) 4P analysisb) Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, which means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea-investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’figure and aesthetics standard are not same as Western people, so Hazeline ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, right distributionstrategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazeline conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s information, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the information, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa) The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i. Survey the internal and external situation of Hazeline.ii. Collecting the company’s relevant informationiii. Submit the draft of planning by Mar.9th.b) This report covers four objectives which will be conducted as follows:i. Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii. Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii. Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv. Submit the first draft of the investigation report at the end of Mar. 25st.v. Submit the final investigation report at the end of Apr. 8thc) Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2. Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。
HND大综合题目
Attempt ALL questions. You have THREE hours in which to complete the paper.1 (a) Analyse the advantages and disadvantages to Barr’s of its product mix.10(b) The demand for Barr’s products is probably price elastic. Explain how thismay influenc e the way in which Barr’s markets it products.5(15)2 Barr’s has been in existence for over a century during which time many of itsoriginal competitors have disappeared. Making use of examples, analyse thevarious ways in which Barr’s inte racts with its external environment.(12)3 (a) Fidelity Growth Trust is a stakeholder in A G Barr plc. As such it maywish to make use of information such as that contained in the case study.Which information is likely to be of value to such an organisation and why?10(b) Identify ONE item of information from Appendix 5 which both FidelityGrowth Trust and senior management in Barr’s could use as a measure tomonitor the effectiveness of the company. Explain how the informationyou have chosen can meet the requirements of each of the two companies.8(18)4 Barr’s has several partnership agreements such as those with Pepsi in Russia andwith Pernod Ricard and Unilever in the UK. In the light of Barr’s experience of these agreements, analyse the likely advantages and disadvantages to Barr’s ofconcluding another partnership agreement with another company.(12)5 Barr’s appears to have a traditional organisational structure based on differentfunctional areas. Analyse the extent to which a structure like this is likely to beeffective helping Barr’s to co-ordinate its marketing and financial activities.(8)6 (a) Analyse the main factors which affect the demand for Irn-Bru in the UK.6(b) Discuss how these factors could influenc e Barr’s financial situation.4(c) Explain how Barr’s can make use of these factors to predict the possibleoutcome of its advertising and promotional activity. You may use adiagram to illustrate your answer.5(15)7 Roger White has only recently been appointed as Chief Executive of Barr’s.(a) Discuss the main advantages and disadvantages of the company he hasjoined. 12(b) What, in your opinion, are the key things that he should do in order tomaintain the success of the company in the future. Give reasons to justifyyour choice.8(20)。
HND大综合案例
The Early YearsDiamond communications was established in 1971 as a wholly owned subsidiary of the post office, then a public corporation. The company was originally called UK CarCom and control passed from the Post Office to the then state owned British Telecom. At this time the head office for UK CarCom were relocated to Edinburgh. In 1984 the UK government sold a majority stake in British Telecom, and sold the whole of UK CarCom. A controlling share in UK CarCom was purchased by a consortium of London based venture capitalists, with the remaining shares being placed with the main banks and small investors. The new owners had seen the opportunities that were opening up as a result of the deregulation of telecommunication markets. Deregulation involved the removal of many government rules and regulations and the encouragement of competition in the market, a process that was to be enthusiastically adopted by many countries. Under British Telecom, UK CarCom had specialized in developing car phone technology. And prior to the sale had started to research and develop mobile phone and network technologies the company with its new owners was well placed to take advantage of the rapidly changing and developing telecommunications markets.钻石通信成立于1971年.作为一家全资附属公司的邮局.然后一家公众公司。
HND大二金融,大综合第一部分
Communication: Analyzing and Presenting Complex Communication DE3N 34 Outcome 1 Candidate Name: Fan Juntian Grade and Class: F2 Table of ContentsI. Planning--Action Plan.............................................................................. 11.1 Likely resources to be used ........................................................................ 11.2 Strategy for carrying out report 1.3 How the project will be managed ...................................................................... 1.4 Timescales for project ........................................................................................ ....................................................................................... 1.5 Sources of information Ⅱ. Developing—Case Study Report2.1 Key factors in case study ................................................................................... 2.2 Likely financial needs of the clients .................................................................. 2.2.1 Saving ......................................................................................................... 2.2.2 Mortgage needs ........................................................................................... 2.2.3 Protection needs .......................................................................................... ........................................................................... 2.3 Suggestions for improvements 2.4 Likely providers and Relevant product and services ......................................... 2.5 Benefit-needs analysis ....................................................................................... 2.6 Comparison among providers ............................................................................ 2.7 Effect on tax position ......................................................................................... .................................................................................. 2.8 Justification for selections Ⅲ. Evolution3.1 Criteria for Evaluation ....................................................................................... 3.2 Change made during project compared to original action plan ......................... 3.3 Effectiveness of process ..................................................................................... / http: /// / / / / /1.3 How the project will be managed Ⅰ. Individual Saving Accounts(ISA) Bank/Company Product National Savings and Investments 1:Cash ISA 2: Easy Access Savings Account 3: Premium Bonds 4: Guaranteed Income Bonds The Royal Bank of Scotland instant access ISA Standard Chartered Bank e-ISA Clydesdale Bank fixed rate bonus ISA HSBC Cash ISA Ⅱ. MortgageBank/Company ProductLloyds TSB Group 1.Fixed-Rate Mortgages 2. Buy-to-Let Mortgages Clydesdale Bank Fee free mortgages Standard Chartered Bank Personal pension Mortgages National Savings and Investments ISA Mortgage The Royal Bank of Scotland Fixed-Rate Mortgages Health Problems insurance Bank/Company Product Association of British insurers 1:Health and Protection Insurance 2:Holiday Insurance Legal & General 1:Health and Protection Insurance 2:Holiday Insurance Prudential 1:Health and Protection Insurance 2:Holiday Insurance Winston insurance Health and Protection Insurance Old Mutual Children's Health Insurance Ⅳ. Property damage insurance Bank/Company ProductOld Mutual Household Insurance Lloyds TSB Car Insurance Association of British insurers 1:Flooding and Insurance 2: Household Insurance 3:home contents insuranceLegal & General 1:Flooding and Insurance 2: Household Insurance 3:home contents insurancePrudential 1:Flooding and Insurance 2: Household Insurance 3:home contents insurance 4: Ideal life property insurance 5: Investment and wealth property insurance 6: Endless interest property insuranceDeath insurance Bank/Company Product Association of British insurers 1:Life Insurance 2:Endowent Insurance Legal & General 1:Life Insurance 2:Endowent Insurance PRUDENTIAL 1:Life Insurance 2:Endowent Insurance Lloyds TSB Life & Critical Illness Insurance 1.4 Timescales for project Time The things I do 4.27-5,4 I carefully read the information on Flynn, including his family, and learned that his company, his loan in the short term to meet him. I have a detailed understanding of the economic situation.5.4-5.11 Through the use of the Internet to find many excellent insurance companies and banks in the United Kingdom to learn about the best products of these institutions, I believe this information will make pressure on Alexander satisfaction.5.11-5.18 I started to do some substantial planning, I understand that Flynn for more information from their own savings, if there is no choice year must pay taxes a lot, so I will of tax avoidance products, a give some reasonable suggestions.5.18-5.25 Through case studies, the results of the survey according to the first two weeks, began specifically Flynn has his family to develop programs at the same time began to think of way to convince.5.25-6.2 Learn more about the loans measured by Mr. Flynn, of £ 450,000 is not a small sum, but at the same time, Flynn r not only to continue their investment, but also do some of the things they want. And develop a range of solutions based on detailed economic situation in Flynn.6.2-6.9 Study found that the insurance required by the Flynn and his family including his three children or adults need some insurance to protect they belong to minors, the value of the house of Mr. Alexander in 125 pounds very expensive house, so I recommend his family's home insurance.6.9-6.16 According to Mr. Flynn, he is the first two years of unemployment, I spent a long time derived Flynn is the economic pillar of the entire family, he needs a stable flow of funds, income protection insurance is worth I recommended to him6.16-6.22 I found Mr. Flynn can do better place, savings, insurance, mortgage, I will elect some of his savings, insurance, mortgage, good banks and insurance companies, they are very good financial products, I decided to before Flynn choose to buy or not buy.1.5 Sources of information Primary data or raw data refers to the enterprises for the first time in person to collect and scripted processing of the data, raw data is usually collected by the researchers for the immediate problem for this particular purpose. Primary data can answer the secondary data can not answer specific questions, and more timely and credible at the same time the company's own collection, belonging to the company, so easy to confidentiality The secondary data is for certain purposes, rather than the issues at hand collected data. Including the information provided by commercial and government agencies, marketing research firms and computer databases. Secondary data can provide economic, quick background information. The secondary data will help to quickly solve the problems faced by researchers, can save time and reduce costs at the same time help to regulate the expression in the form specified in the survey methodology, and other data needed to solve the problem, can also help researchers learn how to go close to the object of research to understand the research object position in the market which, as a basis for comparison with other data。
HND金融大综合31-33
3.1※ whether to try to understand what the needs of the customers. Only find the needs of customer, there is possible to introduce the fittest products.※ Whether to find enough products to customer. Finding enough products, the customer can make comparison with each other, and can choose the best one.※ Whether the customer is satisfy to me. Only as possible as to thought for customer, there is has possible to make customer feel satisfied.※ Whether make a clear list to show the comparison with the chosen products.Because the customer is not professional, so with the help of me, they canchoose the best one for themselves.※Whether find the best one for themselves. It can explain I if try me best to thought for customer.3.2§ It is hard to know about the details of customer.Solution: spend more time to communicate with customer. Only find the needs of customer, there is possible to introduce the fittest products.§ It is hard make the customer trust me and the products of I suggest.Solution: choose enough products for them and make a clear list of show the details of the chosen products for them. And let themselves to make decision. § How to make the customer choose the products is best for themselves.Solution: I spend many time to find the products and compare the policies and details.§ It is hard to make a list to clear the same and difference with the chosen products.Solution: spend many time to know about the details about every products.3.3＃The premise of make the customer to choose the best for themselves is as possible as know about the need of customers. I spent two days to finish this work. So this side is good.＃I choose at last two company to compare the better one. And every products are chosen by the needs of customers. It also belong good job.＃I choose many products and compare them in details. And make a clear list to tell the difference to customer. So I get the ensure of the customer. It is also good.＃I use the as possible as sample knowledge to make the customer clear know the difference with the products. So it is ok.＃I try my best to find products and make clear comparison with them. and tell customer all the things I know. I thought it is quiet good.。
hnd大综合2_评价部分
We should enrich the primary resources. Not only the questionnaires, but also other methods such as observing and interview would be applied as the resources. We must ensure the accuracy and effectiveness of the data. Next, it’s necessary to increase other relative report about the company. Look for other investigators’ comments and finding. I t’s just acquiring inspiration from other places. Especially in facing the difficult, we should stop and carefully thinking the structure from top to bottom. In addition, we must avoid setting the repeat objects in the investigation. So this would save lots of time and resources. Further more, time arrangement should be reasonable. We can design a schedule and perform the steps according to the plan. If completed one steps advanced, we would adjust the schedule and speed up the process. If there occurred delay, we could cost one more day to complete it.
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HND金融大综合2.1 The demands of these consumer can divide into savings, mortgage needs and protection needs.2.11 The demands of savings. The cost of daily life, the cost of three children, the crowd of high income, The surplus income need to save. 2.12 The demands of protection needs. Flynn has an outstanding mortgage of ￡450,000, and this couple has recently decided to build an extension to their home at a cost of ￡300,000. The demands of protection needs. 2.13 The adults is more old than yesterday, and the state of health of them we all do not know. They all need some help to get guarantee to ensure their cause. The children of Janet need a good environment to grow. And their family should protect their property. 2.2~2.3 ◆ The cost of daily life. Every family all need this for spending. If there is not a particular plan, this family will be faced with many problem. So the current account is the best choose. ◆ The education cost of Flynn’s three children. All parents want to their children have a perfect childhood to the benefit of their future. So have a whole educat ion is necessary. So a good family affirm draw up a plan for their child ab ovo. We need to choose educational endowment. ◆ Janet work as Alexander’s personal assistant. As his assistant she is paid a salary of ￡550,000 per annum. So he is belong to the human of high income. They also need to rate payment very much. But we can take steps of avoid the tax, and find the product of tax exemption. So the fixed interest savings certificates is best fit for us. ◆Like the high income crowd. Then have a large of money can not use. So the last money we will save it. The best way is save it in fixed deposit. Fixed deposit is our good choice. ◆ Flynn has an outstanding mortgage of ￡450,000 on the property. And the loan of he has loss occurrence. So the best way perhaps change it to capital and interest mortgage. Because it can reduce the lose. ◆ Flynn has recently decided to build an extension to their home at a cost of ￡300.000. But he does not have mortgage to get loan. So he only to get it by himself. ◆ When the adults grow older. Everyone all want have a guarantee for themselves. Even if has an accident in the future. But can not get so much attack. So they need to buy the insurance of term insurance. ◆ Ditto. When the adults grow older. The health of themselves is more and more to hard to know. And their body can not get some serious attack. So they are better to buy the insurance of accident insurance. ◆ No matter what man or women. They have the cause of themselves. So they also need to buy the insurance of enterprise insurance. ◆ The three children of Janet. They are young. So they need a guarantee for their growth life. Prevent happen something we don not want. The accident insurance is very good. Because the children are very naughty. ◆ Every family has their own economy. And must protect their income to hold the cost of everything. I think the property insurance is the obbligato for every family. 2.4 ☆Alliance Leicester plc Alliance Leicester plc(LSE:AL) is a British bank, formerly a building society. It was formed in 1997 by the flotation of the former Alliance Leicester Building Society on the London Stock Exchange. It is listed on the FTSE 100. its headquarters are in Carlton Park, a business park in Nar borough, south of Leicester in England. ☆HSBC Headquartered in London, HSBC is one of the largest banking and financial services organizations’ in the world. HSBC's international network comprises around 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. ☆Banco Santander Santander holds a unique position in international banking, with a solid base of recurrent retail commercial banking and a high degree of geographical diversification, which guarantees its future. Continental Europe, where the main commercial units are the Santander and Banesto Networks in Spain, Santander Totta in Portugal and Santander Consumer Finance, which has consumer finance operations in 19 countries. ☆ Lloyds TSB Black Horse isthe leading provider of finance at Point of Sale in the United Kingdom. Available through 13,000 dealers and retail stores around the country, every year Black Horse helps 1 million personal and business customers buy their car, caravan, motorhome, motorcycle or to fund the purchase of home improvements or something special, such as an exotic holiday. With the backing of the Lloyds Banking Group, Black Horse has over 50 years experience and is committed to customer satisfaction. ☆Halifax bank This site is intended for UK residents unless otherwise stated. Halifax is a division of Bank of Scotland plc. Bank of Scotland plc, HBOS Investment Fund Managers Limited, Halifax Life Limited and Halifax Share Dealing Limited and St Andrew’s Li fe Assurance plc are authorised and regulated by the Financial Services Authority, 25 The North Colonnade, Canary Wharf, London E14 5HS. They are entered in the Financial Services Authority’s Register and their Register Numbers are 169628, 119223, 171881, 183332 and 189101. This is an English language site, all contracts will be in the English language only. Bank of Scotland plc, Registered in Scotland No. SC327000. Registered Office: The Mound, Edinburgh EH1 1YZ. Copyright ?? 2010. All rights reserved ☆ A VIV A Aviva is a leading provider of life and pension products in Europe (including the UK) with substantial positions in other markets around the world, making it the world’s sixth largest insurance group based on gross worldwide premiums at 31 December 2009. Our main activities are long-term savings, fund management and general insurance 1 . We have worldwide sales of ??45.1 2 billion and ??380 2 billion of funds under management. We have 46,000 employees serving over 53 million customers in 28 countries around the world. ☆AIG American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries. AIG companies serve commercial, institutional and individual customers through one of the most extensive worldwide property casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange, as well as the stock exchanges in Ireland and Tokyo ☆ A V A In 1980, AXA did not exist. Over the next 30 years, the Group would grow to become a major international player. AXA announced the strengthening of its position in Central and Eastern Europe with the acquisition of minority interests held by the European Bank for Reconstruction and Development (EBRD) in AXA's Hungarian, Czech and Polish subsidiaries, and a transaction, currently under negotiation, pursuant to which AXA would acquire 100% of AXA Asia-Pacifi c Holding's (AXA APH) Asian businesses while an Australian partner would acquire 100% of AXA APH's Australia and New Zealand businesses. ☆ Barclays Since the business was established more than 300 years ago, Barclays has grown to offer a range of products and services tailored to meet the specific needs of its customers all over the world. As a responsible global citizen, Barclays is committed to ensuring the sustainability of the communities in which the business operates, and strives for sustainable relationships with cu stomers and clients worldwide. 2.5 definition ▼ current account: a current account is a money transmission service that allows funds to be transferred to another person or company. Most current accounts are either card-based or cheque-based accounts. Becau se it can be used any time. ▼ instant access savings: instant access savings accounts vary considerably in terms of the interest rates they pay to savers and the additional features they provide. It pays the saver to ’shop around’ for the best savings deal. Because their income is high, so they need choose a fixed interest to reduce their tax. ▼ fixed interest saving certificates: FISCs provide savers with a tax-free return and offer guaranteed interest rates over a fixed term. It can ensure that they will not fell trouble when they are in trouble. ▼ term assurance: term assurancepolicies are the most common and cheapest assurance contracts, and the oldest types of policies in existence. Everyone all need have a guarantee life. ▼capital and interest mortgag e: a capital and interest repayment mortgage facility is one that requires the borrower to repay a part of the capital borrowed and an interest payment charged on that capital each time a payment is made. ▼ personal accident: personal accident policies may be purchased to provide benefits when an individual is unable to work due to an accident. Because everyone possible get damage in their work. ▼ permanent health insurance: PHI products go future than personal accident polices by protecting against total disability resulting in a person being unable to carry on their occupation. Everyone all need have a guarantee life. ▼ income protection policies: these policies provide protection in the event of any of the following occurring during the term of a loan. So need something to give them a guarantee. ▼ whole of life: whole of life policies are provided by the same organizations as term assurance policies. It can ensure that they will not fell trouble when they are in trouble.。