2010考研英语一阅读及答案
2010英语一真题(后附答案详解)
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2010年全国硕士研究生入学统一考试英语试题Section I Use of EnglishDirections:Read the following text.Choose the best word(s)for each numbered blank and mark[A],[B],[C]or[D]on ANSWER SHEET 1.(10 points)In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago.It hoped they would learn how stop-floor lighting 1 workers' productivity.Instead,the studies ended 2 giving their name to the"Hawthorne effect",the extremely influential idea that the very 3 to being experimented upon changed subjects' behavior.The idea arose because of the 4 behavior of the women in the Hawthorne plant.According to 5 of the experiments,their hourly output rose when lighting was increased,but also when it was dimmed.It did not 6 what was done in the experiment; 7 something was changed,productivity rose.A(n) 8 that they were being experimented upon seemed to be 9 to alter workers' behavior 10 itself.After several decades,the same data were 11 to econometric the analysis.Hawthorne experiments has another surprise store 12 the descriptions on record,no systematic 13 was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to 14 interpretation of what happened. 15 ,lighting was always changed on a Sunday.When work started again on Monday,output 16 rose compared with the previous Saturday and 17 to rise for the next couple of days. 18 ,a comparison with data for weeks when there was no experimentation showed that output always went up on Monday,workers 19 to be diligent for the first few days of the week in any case,before 20 a plateau and then slackening off.This suggests that the alleged"Hawthorne effect"is hard to pin down.Section II Reading ComprehensionPart ADirections:Read the following four texts.Answer the questions below each text by choosing[A],[B],[C]or[D].Mark your answers on ANSWER SHEET 1.(40 points)Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century,perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in mostbig-city newspapers.Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews.To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II,at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared.In those far-off days,it was taken for granted that the critics of major papers would write in detail and at length about the events they covered.Theirs was a serious business,and even those reviewers who wore their learning lightly,like George Bernard Shaw and Ernest Newman,could be trusted to know what they were about.These men believed in journalism as a calling,and were proud to be published in the daily press.“So few authors have brains enough or literary gift enough to keep their own end up in journalism,”Newman wrote,“that I am tempted to define‘journalism’ as‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately,these critics are virtually forgotten.Neville Cardus,who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975,is now known solely as a writer of essays on the game of cricket.During hislifetime,though,he was also one of England’s foremost classical-music critics,a stylist so widely admired that his Autobiography(1947)became a best-seller.He was knighted in 1967,the first music critic to be so honored.Yet only one of his books is now in print,and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival?The prospect seems remote.Journalistic tastes had changed long before his death,and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized.Moreover,the amateur tradition in music criticism has been in headlong retreat.21.It is indicated in Paragraphs 1 and 2 that[A]arts criticism has disappeared from big-city newspapers.[B]English-language newspapers used to carry more arts reviews.[C]high-quality newspapers retain a large body of readers.[D]young readers doubt the suitability of criticism on dailies.22.Newspaper reviews in England before World War II were characterized by[A]free themes.[B]casual style.[C]elaborate layout.[D]radical viewpoints.23.Which of the following would Shaw and Newman most probably agree on?[A]It is writers 'duty to fulfill journalistic goals.[B]It is contemptible for writers to be journalists.[C]Writers are likely to be tempted into journalism.[D]Not all writers are capable of journalistic writing.24.What can be learned about Cardus according to the last two paragraphs?[A]His music criticism may not appeal to readers today.[B]His reputation as a music critic has long been in dispute.[C]His style caters largely to modern specialists.[D]His writings fail to follow the amateur tradition.25.What would be the best title for the text?[A]Newspapers of the Good Old Days[B]The Lost Horizon in Newspapers[C]Mournful Decline of Journalism[D]Prominent Critics in MemoryText 2Over the past decade,thousands of patents have been granted for what are called business received one for its"one-click"online payment system.Merrill Lynch got legal protection for an asset allocation strategy.One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents,which have been controversial ever since they were firstauthorized 10 years ago.In a move that has intellectual-property lawyers abuzz the U.S.court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents.In re Bilski,as the case is known,is"a very big deal",says Dennis D.Crouch of the University of Missouri School of law.It"has the potential to eliminate an entire class of patents."Curbs on business-method claims would be a dramatic about-face,because it was the federal circuit itself that introduced such patents with its 1998 decision in theso-called state Street Bank case,approving a patent on a way of pooling mutual-fund assets.That ruling produced an explosion in business-method patent filings,initially by emerging internet companies trying to stake out exclusive rights to specific types of online ter,more established companies raced to add such patents to their files,if only as a defensive move against rivals that might beat them to the punch.In 2005,IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them.Similarly,some Wall Street investment films armed themselves with patents for financial products,even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market.The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges,rather than a typical panel of three,and that one issue it wants to evaluate is whether it should"reconsider"its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent st April,for example the justices signaled that too many patents were being upheld for"inventions"that are obvious.The judges on the Federal circuit are"reacting to the anti-patent trend at the Supreme Court",says Harold C.Wegner,a patent attorney and professor at George Washington University Law School.26.Business-method patents have recently aroused concern because of[A]their limited value to business[B]their connection with asset allocation[C]the possible restriction on their granting[D]the controversy over their authorization27.Which of the following is true of the Bilski case?[A]Its ruling complies with the court decisions[B]It involves a very big business transaction[C]It has been dismissed by the Federal Circuit[D]It may change the legal practices in the U.S.28.The word"about-face"(Line 1,Para 3)most probably means[A]loss of good will[B]increase of hostility[C]change of attitude[D]enhancement of dignity29.We learn from the last two paragraphs that business-method patents[A]are immune to legal challenges[B]are often unnecessarily issued[C]lower the esteem for patent holders[D]increase the incidence of risks30.Which of the following would be the subject of the text?[A]A looming threat to business-method patents[B]Protection for business-method patent holders[C]A legal case regarding business-method patents[D]A prevailing trend against business-method patentsText 3In his book The Tipping Point,Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed,persuasive,or well-connected.The idea is intuitively compelling,but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the"two step flow of communication":Information flows from the media to the influentials and from them to everyone else.Marketers have embraced the two-step flow because it suggests that if they can just find and influencethe influentials,those selected people will do most of the work for them.The theory also seems to explain the sudden and unexpected popularity of certain looks,brands,or neighborhoods.In many such cases,a cursory search for causes finds that some small group of people was wearing,promoting,or developing whatever it is before anyone else paid attention.Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trendsIn their recent work,however,some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.In fact,they don't seem to be required of all.The researchers'argument stems from a simple observing about social influence,with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media,not interpersonal,influence—even the most influential members of a population simply don't interact with that many others.Yet it is precisely these non-celebrity influentials who,according to the two-step-flow theory,are supposed to drive social epidemics by influencing their friends and colleagues directly.For a social epidemic to occur,however,each person so affected,must then influence his or her own acquaintances,who must in turn influence theirs,and so on;and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant,for example,the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence,the researchers studied the dynamics of populations manipulating a number of variables relating of populations,manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced.Our work shows that the principal requirement for what we call"global cascades"–the widespread propagation of influence through networks–is the presence not of a few influentials but,rather,of a critical mass of easily influenced people.31.By citing the book The Tipping Point,the author intends to[A]analyze the consequences of social epidemics[B]discuss influentials' function in spreading ideas[C]exemplify people's intuitive response to social epidemics[D]describe the essential characteristics of influentials.32.The author suggests that the"two-step-flow theory"[A]serves as a solution to marketing problems[B]has helped explain certain prevalent trends[C]has won support from influentials[D]requires solid evidence for its validity33.What the researchers have observed recently shows that[A]the power of influence goes with social interactions[B]interpersonal links can be enhanced through the media[C]influentials have more channels to reach the public[D]most celebrities enjoy wide media attention34.The underlined phrase"these people"in paragraph 4 refers to the ones who[A]stay outside the network of social influence[B]have little contact with the source of influence[C]are influenced and then influence others[D]are influenced by the initial influential35.what is the essential element in the dynamics of social influence?[A]The eagerness to be accepted[B]The impulse to influence others[C]The readiness to be influenced[D]The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public.Behind the scenes,they have been taking aim at someone else:the accountingstandard-setters.Their rules,moan the banks,have forced them to report enormous losses,and it's just not fair.These rules say they must value some assets at the price a third party would pay,not the price managers and regulators would like them to fetch.Unfortunately,banks' lobbying now seems to be working.The details may beunknowable,but the independence of standard-setters,essential to the proper functioning of capital markets,is being compromised.And,unless banks carry toxic assets at prices that attract buyers,reviving the banking system will be difficult.After a bruising encounter with Congress,America's Financial Accounting Standards Board(FASB)rushed through rule changes.These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement.Bob Herz,the FASB's chairman,cried out against those who"question our motives."Yet bank shares rose and the changes enhance what one lobby group politely calls"the use of judgment by management."European ministers instantly demanded that the International Accounting Standards Board(IASB)do likewise.The IASB says it does not want to act without overall planning,but the pressure to fold when it completes it reconstruction of rules later this year is strong.Charlie McCreevy,a European commissioner,warned the IASB that it did"not live in a political vacuum"but"in the real word"and that Europe could yet develop different rules.It was banks that were on the wrong planet,with accounts that vastly overvalued assets.Today they argue that market prices overstate losses,because they largely reflect the temporary illiquidity of markets,not the likely extent of bad debts.The truth will not be known for years.But bank's shares trade below their book value,suggesting that investors are skeptical.And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses,yet are reluctant to buy all those supposed bargains.To get the system working again,losses must be recognized and dealtwith.America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive.Successful markets require independent and even combative standard-setters.The FASB and IASB have been exactlythat,cleaning up rules on stock options and pensions,for example,against hostility from special interests.But by giving in to critics now they are inviting pressure to make more concessions.36.Bankers complained that they were forced to[A]follow unfavorable asset evaluation rules[B]collect payments from third parties[C]cooperate with the price managers[D]reevaluate some of their assets.37.According to the author,the rule changes of the FASB may result in[A]the diminishing role of management[B]the revival of the banking system[C]the banks' long-term asset losses[D]the weakening of its independence38.According to Paragraph 4,McCreevy objects to the IASB's attempt to[A]keep away from political influences.[B]evade the pressure from their peers.[C]act on their own in rule-setting.[D]take gradual measures in reform.39.The author thinks the banks were"on the wrong planet"in that they[A]misinterpreted market price indicators[B]exaggerated the real value of their assets[C]neglected the likely existence of bad debts.[D]denied booking losses in their sale of assets.40.The author's attitude towards standard-setters is one of[A]satisfaction.[B]skepticism.[C]objectiveness[D]sympathyPart BDirections:For Questions 41-45,choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text.Paragraph E has been correctly placed.There is one paragraph which does not fit in with the text.Mark your answers on ANSWER SHEET1.(10 points)[A]The first and more important is the consumer's growing preference for eating out;the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005.This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe,compared with growth in retail demand of 1 to 2 percent.Meanwhile,as the recession is looming large,people are getting anxious.They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B]Retail sales of food and drink in Europe's largest markets are at a standstill,leaving European grocery retailers hungry for opportunities to grow.Most leading retailers have already tried e-commerce,with limited success,and expansion abroad.But almost all have ignored the big,profitable opportunity in their own backyard:the wholesale food and drink trade,which appears to be just the kind of market retailers need.[C]Will such variations bring about a change in the overall structure of the food and drink market?Definitely not.The functioning of the market is based on flexible trends dominated by potential buyers.In other words,it is up to the buyer,rather than the seller,to decide what to buy.At any rate,this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers,regardless of how long the current consumer pattern will take hold.[D]All in all,this clearly seems to be a market in which big retailers could profitably apply their scale,existing infrastructure and proven skills in the management of product ranges,logistics,and marketing intelligence.Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby.At least,that is how it looks as a whole.Closer inspection reveals important differences among the biggest national markets,especially in their customer segments and wholesale structures,as well as the competitive dynamics of individual food and drink categories.Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors.New skills and unfamiliar businessmodels are needed too.[E]Despite variations in detail,wholesale markets in the countries that have been closely examined—France,Germany,Italy,and Spain—are made out of the same building blocks.Demand comes mainly from two sources:independent mom-and-pop grocery stores which,unlike large retail chains,are too small to buy straight from producers,and food service operators that cater to consumers when they don't eat at home.Such food service operators range from snack machines to large institutional catering ventures,but most of these businesses are known in the trade as"horeca":hotels,restaurants,and cafes.Overall,Europe's wholesale market for food and drink is growing at the same sluggish pace as the retail market,but thefigures,when added together,mask two opposing trends.[F]For example,wholesale food and drink sales come to$268 billion in France,Germany,Italy,Spain,and the United Kingdom in 2000—more than 40 percent of retail sales.Moreover,average overall margins are higher in wholesale than in retail;wholesale demand from the food service sector is growing quickly as more Europeans eat out more often;and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G]However,none of these requirements should deter large retailers(and even some large good producers and existing wholesalers)from trying their hand,for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41→42→43→44→E→45Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese.Your translation should be written carefully on ANSWER SHEET 2.(10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value.Yet these creatures are members of the biotic community and,if its stability depends on its integrity,they are entitled to continuance.When one of these noneconomic categories is threatened and,if we happen to love it.We invert excuses to give it economic importance.At the beginning of century songbirds were supposed to be disappearing.(46)Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them.the evidence had to be economic in order to be valid.It is painful to read these round about accounts today.We have no land ethic yet,(47)but we have at least drawn near the point of admitting that birds should continue as a matter of intrinsic right,regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds.(48)Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak,or that they prey only on"worthless"species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly,or have too low a sale vale to pay as timber crops.(49)In Europe,where forestry is ecologically more advanced,thenon-commercial tree species are recognized as members of native forest community,to be preserved as such,within reason.To sum up:a system of conservation based solely on economic self-interest is hopelessly lopsided.(50)It tends to ignore,and thus eventually to eliminate,many elements in the land community that lack commercial value,but that are essential to its healthy functioning.It assumes,falsely,I think,that the economic parts of the biotic clock will function without the uneconomic parts.SectionⅢWritingPart A51.Directions:You are supposed to write for the postgraduate association a notice to recruit volunteers for an international conference on globalization,you should conclude the basic qualification of applicant and the other information you think relative.You should write about 100 words.Do not sign your own name at the end of thee"postgraduate association"instead.Part B52.Directions:Write an essay of 160-200 words based on the following drawing.In your essay,you should1)describe the drawing briefly,2)explain its intended meaning,and then3)give your comments.You should write neatly on ANSHWER SHEET 2.(20 points)答案解析Section I Use of English1.【答案】[A]【解析】A项affect意思是"影响,感动";B项achieve意思是"达成,完成";C项extract意思是"提取,榨出";D项restore是"恢复,重建".这句话的意思是:他们想通过实验探究车间照明是如何影响工人的生产率的,所以答案是A。
2010年考研英语一真题及答案
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2010年全国硕士研究生入学统一考试英语(一)试题Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET. (10 points)In 1924 America’s National Research Council sent two engineers to supervise a series of experiments at a telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how shop-floor lighting 1 workers’ productivity. Instead, the studies ended 2 giving their name to the “Hawthorne effect”, the ex tremely influential idea that the very 3 of being experimented upon changes subjects’ behavior.The idea arose because of the 4 behavior of the women in the plant. According to 5 of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not 6 what was done in the experiment; 7 something was changed, productivity rose. A(n) 8 that they were being experimented upon seemed to be 9 to alter workers’ behavior 10 itself.After several decades, the same data were 11 to econometric analysis. The Hawthorne experiments had another surprise in store. 12 the descriptions on record, no systematic 13 was found that levels of productivity were related to changes in lighting.It turns out that the peculiar way of conducting the experiments may have led to 14 interpretations of what happened. 15 , lighting was always changed on a Sunday. When work started again on Monday, output 16 rose compared with the previous Saturday and 17 to rise for the next couple of days. 18 , a comparison with data for weeks when there was no experimentation showed that output always went up on Mondays. Workers 19 to be diligent for the first few days of the week in any case, before 20 a plateau and then slackening off. This suggests that the alleged “Hawthorne effect” is hard to pin down.1. [A] affected [B] achieved [C] extracted [D] restored2. [A] at [B] up [C] with [D] off3. [A] truth [B] sight [C] act [D] proof4. [A] controversial [B] perplexing [C] mischievous [D] ambiguous5. [A] requirements [B] explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B] shown [C] subjected [D] conveyed12. [A] Contrary to [B] Consistent with [C] Parallel with [D] Peculiar to13. [A] evidence [B] guidance [C] implication [D] source14. [A] disputable [B] enlightening [C] reliable [D] misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B] accidentally [C] unpredictably [D] suddenly17. [A] failed [B] ceased [C] started [D] continued18. [A] Therefore [B] Furthermore [C] However [D] Meanwhile19. [A] attempted [B] tended [C] chose [D] intended20. [A] breaking [B] climbing [C] surpassing [D] hittingSection ⅡReading ComprehensionPart ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET. (40 points)Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.W e are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of W orld War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are’.”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur traditionin music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that ________.[A] arts criticism has disappeared from big-city newspapers[B] English-language newspapers used to carry more arts reviews[C] high-quality newspapers retain a large body of readers[D] young readers doubt the suitability of criticism on dailies22. Newspaper reviews in England before W orld W ar II were characterized by ________.[A] free themes[B] casual style[C] elaborate layout[D] radical viewpoints23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers’ duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days.[B] The Lost Horizon in Newspapers.[C] Mournful Decline of Journalism.[D] Prominent Critics in Memory.T ext 2Over the past decade, thousands of patents have been granted for what are called business methods. received one for its “one-click” online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation’s top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz, the U.S. Court of Appeals for the Federal Circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known, is “a very big deal”, says Dennis D. Crouch of the University of Missouri School of Law. It “has the potential to eliminate an entire class of patents.”Curbs on business-method claims would be a dramatic about-face, because it was the Federal Circuit itself that introduced such patents with its 1998 decision in the so-called State Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging Internet companies trying to stake out exclusive rights to specific types of online transactions. Later, more established companies raced to add such patents to their files, if only as a defensive move against rivals thatmight beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents, despite the fact that it questioned the legal basis for granting them. Similarly, some W all Street investment firms armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal Circuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should “reconsider” its State Street Bank ruling.The Federal Circuit’s action comes in the wake of a series of recent decisions by the Supreme Court that has narrowed the scope of protections for patent holders. Last April, for example, the justices signaled that too many patents were being upheld for “inventions” that are obvious. The judges on the Federal C ircuit are “reacting to the anti-patent trend at the Supreme Court”, says Harold C. W egner, a patent attorney and professor at George W ashington University Law School.26. Business-method patents have recently aroused concern because of ________.[A] their limited value to businesses[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over their authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions.[B] It involves a very big business transaction.[C] It has been dismissed by the Federal Circuit.[D] It may change the legal practices in the U.S.28. The word “about-face” (Line 1, Para. 3) most probably means ________.[A] loss of good will [B] increase of hostility[C] change of attitude [D] enhancement of dignity29. W e learn from the last two paragraphs that business-method patents ________.[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents.[B] Protection for business-method patent holders.[C] A legal case regarding business-method patents.[D] A prevailing trend against business-method patents.T ext 3In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, whoare unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn’t explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don’t seem to be required at all.The researchers’ argument stems from a simple observation about social influence: With the exception of a few celebrities like Oprah Winfrey —whose outsize presence is primarily a function of media, not interpersonal, influence —even the most influential members of a population simply don’t interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won’t propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades”—the widespread propagation of influence through networks —is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.31. By citing the book The Tipping Point, the author intends to ________.[A] analyze the consequences of social epidemics[B] discuss influentials’ function in spreading ideas[C] exemplify people’s intuitive response to social epidemics[D] describe the essential characteristics of influentials32. The author suggests that the “two-step-flow theory” ________.[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that ________.[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34. The underlined p hrase “these people” in paragraph 4 refers to the ones who ________.[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35. What is the essential element in the dynamics of social influence?[A] The eagerness to be accepted.[B] The impulse to influence others.[C] The readiness to be influenced.[D] The inclination to rely on others.Text 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forc ed them to report enormous losses, and it’s just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks’ lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America’s Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statements. Bob Herz, the FASB’s chairman, cried out against those who “question our motives.” Yet bank shares rose and the changes enhance what one lobbying group politely calls “the use of judgment by managemen t.”European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes its reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did “not live in a political vacuum” but “in the real wor l d” and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But banks’ shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America’s newplan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to ________.[A] follow unfavorable asset evaluation rules[B] collect payments from third parties[C] cooperate with the price managers[D] re-evaluate some of their assets37. According to the author, the rule changes of the FASB may result in ________.[A] the diminishing role of management[B] the revival of the banking system[C] the banks’ long-term asset losses[D] the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB’s attempt to ________.[A] keep away from political influences[B] evade the pressure from their peers[C] act on their own in rule-setting[D] take gradual measures in reform39. Th e author thinks the banks were “on the wrong planet” in that they ________.[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts[D] denied booking losses in their sale of assets40. The author’s attitude towards standard-setters is one of ________.[A] satisfaction [B] skepticism [C] objectiveness [D] sympathyPart BDirections: For Questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which does not fit in with the text. Mark your answers on ANSWER SHEET. (10 points)[A] The first and more important is the consumer’s growing preference for eating out: the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy. At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined —France, Germany, Italy, and Spain —are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are too small to buy straight from producers, and food service operators that cater to consumers when they don’t eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as “horeca”: hotels, restaurants, and cafés. Ove rall, Europe’s wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales came to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000 — more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large food producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41. → 42. → 43. → 44. → E → 45.Directions:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written carefully on ANSWER SHEET. (10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it, we invent excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing. (46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them. The evidence had to be economic in order to be valid.It is painful to read these roundabout accounts today. W e have no land ethic yet, (47) but we have at least drawn nearer the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48) Time was when biologists somewhat overworked the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on “worthless” species. Here again, the evidence had to be economic in order to be valid. It is only in recent years that we hear the more honest argument that predators are members of the community, and that no special interest has the right to exterminate them for the sake of a benefit, real or fancied, to itself.Some species of tree have been “read out of the party”by economics-minded foresters because they grow too slowly, or have too low a sale value to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the noncommercial tree species are recognized as members of native forest community, to be preserved as such, within reason. Moreover, some have been found to have a valuable function in building up soil fertility. The interdependence of the forest and its constituent tree species, ground flora, and fauna is taken for granted.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, that the economic parts of the biotic clock will function without the uneconomic parts.Section ⅢWritingPart A51. Directions:You are supposed to write for the P ostgraduates’ Association a notice to recruit volunteers for an international conference on globalization. The notice should include the basic qualifications for applicants and the other information which you think is relevant.You should write about 100 words.Do not sign your own name at the end of the letter. Use “Postgraduates’ Association” instead. (10 points)52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and3) give your comments.You should write neatly on ANSWER SHEET. (20 points)2010年真题答案速查Section ⅠUse of English (10 points)1-5 ABCBC 6-10 BDACD11-15 CAADB 16-20 ADCBDSection ⅡReading Comprehension (60 points)Part A (40 points)Text 1 21-25 BADABText 2 26-30 CDCBAText 3 31-35 BDACCText 4 36-40 ADCBDPart B (10 points)41-45 BFDGAPart C (10 points)46. 科学家们立即拿出某些明显站不住脚的证据前来救驾,大致说的是如果鸟儿不能控制害虫的话,害虫就会把我们吃掉。
2010年全国硕士研究生入学考试英语(一)真题及答案
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2010年全国硕士研究生招生考试英语一试题Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and nark A, B, C or D on ANSWER SHEET 1. (10 points)①In 1924 America’s National Research Council sent two engineers to supervise a series of experiments at a telephone-parts factory called the Hawthorne Plant near Chicago. ②It hoped they would learn how shop-floor lighting 1 workers’ productivity. ③Instead, the studies ended 2 giving their name to the “Hawthorne effect,” the extremely influential idea that the very 3 of being experimented upon changed subjects’ behavior.①The idea arose because of the 4 behavior of the women in the plant. ②According to 5 of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. ③It did not 6 what was done in the experiment; 7 something was changed, productivity rose. ④A (n) 8 that they were being experimented upon seemed to be 9 to alter workers’ behavior 10 itself.①After several decades, the same data were 11 to econometric analysis. ②The Hawthorne experiments had another surprise in store. 12 the descriptions on record, no systematic 13 was found that levels of productivity were related to changes in lighting.①It turns out that peculiar way of conducting the experiments may have led to 14 interpretations of what happened. ② 15 , lighting was always changed on a Sunday. ③When work started again on Monday, output 16 rose compared with the previous Saturday and 17 to rise for the next couple of days. ④ 18 , a comparison with data for weeks when there was no experimentation showed that output always went up on Mondays. ⑤Workers 19 to be diligent for the first few days of the week in any case, before 20 a plateau and then slackening off. ⑥This suggests that the alleged “Hawthorne effect” is hard to pin down.1. [A] affected [B] achieved [C] extracted [D] restored2. [A] at [B] up [C] with [D] off3. [A] truth [B] sight [C] act [D] proof4. [A] controversial [B] perplexing [C] mischievous [D] ambiguous5. [A] requirements [B] explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B] shown [C] subjected [D] conveyed12. [A] Contrary to [B] Consistent with [C] Parallel with [D] Peculiar to13. [A] evidence [B] guidance [C] implication [D] source14. [A] disputable [B] enlightening [C] reliable [D] misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B] accidentally [C] unpredictably [D] suddenly17. [A] failed [B] ceased [C] started [D] continued18. [A] Therefore [B] Furthermore [C] However [D] Meanwhile19. [A] attempted [B] tended [C] chose [D] intended20. [A] breaking [B] climbing [C] surpassing [D]h i t t i n gSection Ⅱ Reading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. (40 points)Text 1①Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.①It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers.②Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. ③To read such books today is to marvel atthe fact that their learned contents were once deemed suitable for publication in general-circulation dailies.①We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. ②In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. ③Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. ④These men believed in journalism as a calling, and were proud to be published in the daily press. ⑤“So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are’.”①Unfortunately, these critics are virtually forgotten. ②Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. ③During his lifetime, though, he was also one of England’s foremost classical-music critics, and a stylist so widely admired that his Autobiography (1947) became a best-seller. ④He was knighted in 1967, the first music critic to be so honored. ⑤Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.①Is there any chance that Cardus’s criticism will enjoy a revival? ②The prospect seems remote. ③Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. ④Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers[B] English-language newspapers used to carry more arts reviews[C] high-quality newspapers retain a large body of readers[D] young readers doubt the suitability of criticism on dailies22. Newspaper reviews in England before World War II were characterized by[A] free themes[B] casual style[C] elaborate layout[D] radical viewpoints23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers’ duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2①Over the past decade, thousands of patents have been granted for what are called business methods. ② received one for its “one-click” online payment system. ③Merrill Lynch got legal protection for an asset allocation strategy. ④One inventor patented a technique for lifting a box.①Now the nation’s top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. ②In a move that has intellectual-property lawyers abuzz, the U.S. Court of Appeals for the Federal Circuit said it would use a particular case to conduct a broad review of business-method patents. ③In re Bilski, as the case is known, is “a very big deal,” says Dennis D. Crouch of the University of Missouri School of Law. ④It “has the potential to eliminate an entire class of patents.”①Curbs on business-method claims would be a dramatic about-face, because it was the Federal Circuit itself that introduced such patents with its 1998 decision in the so-called State Street Bank case, approving a patent on a way of pooling mutual-fund assets. ②That ruling produced an explosion in business-method patent filings, initially by emerging Internet companies trying to stake out exclusive rights to specific types of online transactions. ③Later, more established companies raced to add such patents to their files, if only as a defensive move againstrivals that might beat them to the punch. ④In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents, despite the fact that it questioned the legal basis for granting them. ⑤Similarly, some Wall Street investment firms armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.①The Bilski case involves a claimed patent on a method for hedging risk in the energy market. ②The Federal Circuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should “reconsider” its State Street Bank ruling.①The Federal Circuit’s action comes in the wake of a series of recent decisions by the Supreme Court that has narrowed the scope of protections for patent holders. ②Last April, for example, the justices signaled that too many patents were being upheld for “inventions” that are obvious. ③The judges on the Federal Circuit are “reacting to the anti-patent trend at the Supreme Court,” says Harold C. Wegner, a patent attorney and professor at George Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to businesses.[B] their connection with asset allocation.[C] the possible restriction on their granting.[D] the controversy over their authorization.27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions.[B] It involves a very big business transaction.[C] It has been dismissed by the Federal Circuit.[D] It may change the legal practices in the U.S.28. The word “about-face” (Para. 3) most probably means[A] loss of goodwill.[B] increase of hostility.[C] change of attitude.[D] enhancement of dignity.29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges.[B] are often unnecessarily issued.[C] lower the esteem for patent holders.[D] increase the incidence of risks.30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents.[B] Protection for business-method patent holders.[C] A legal case regarding business-method patents.[D] A prevailing trend against business-method patents.Text 3①In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. ②The idea is intuitively compelling, but it doesn’t explain how ideas actually spread.①The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication” : Information flows from the media to the influentials and from them to everyone else. ②Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them. ③The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. ④In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. ⑤Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.①In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. ②In fact, they don’t seem to be required at all.①The researchers’ argument stems from a simple observation about social influence: With the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don’t interact with that many others. ②Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. ③For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. ④If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won’t propagate very far or affect many people.①Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced. ②They found that the principal requirement for what is called “global cascades”—the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.31. By citing the book The Tipping Point, the author intends to[A] analyze the consequences of social epidemics.[B] discuss influentials’ function in spreading ideas.[C] exemplify people’s intuitive response to social epidemics.[D] describe the essential characteristics of influentials.32. The author suggests that the “two-step-flow theory”[A] serves as a solution to marketing problems.[B] has helped explain certain prevalent trends.[C] has won support from influentials.[D] requires solid evidence for its validity.33. What the researchers have observed recently shows that[A] the power of influence goes with social interactions.[B] interpersonal links can be enhanced through the media.[C] influentials have more channels to reach the public.[D] most celebrities enjoy wide media attention.34. The underlined phrase “these people” in Paragraph 4 refers to the ones who[A] stay outside the network of social influence.[B] have little contact with the source of influence.[C] are influenced and then influence others.[D] are influenced by the initial influential.35. What is the essential element in the dynamics of social influence?[A] The eagerness to be accepted.[B] The impulse to influence others.[C] The readiness to be influenced.[D] The inclination to rely on others.Text 4①Bankers have been blaming themselves for their troubles in public. ②Behind the scenes,they have been taking aim at someone else the accounting standard-setters. ③Their rules, moan the banks, have forced them to report enormous losses, and it’s just not fair. ④These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.①Unfortunately, banks’ lobbying now seems to be working. ②The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. ③And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult. ④After a bruising encounter with Congress, America’s Financial Accounting Standards Board (FASB) rushed through rule changes. ⑤These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statements. ⑥Bob Herz, the FASB’s chairman, cried out against those who question our motives. ⑦Yet bank shares rose and the changes enhance what one lobby group politely calls the use of judgment by management.①European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. ②The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong. ③Charlie McCreevy, a European commissioner, warned the IASB that it did not live in a political vacuum but in the real world and the Europe could yet develop different rules.①It was banks that were on the wrong planet, with accounts that vastly overvalued assets.②Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. ③The truth will not be known for years.④But banks’ shares trade below their book value, suggesting that investors are skeptical.⑤And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.①To get the system working again, losses must be recognized and dealt with. ②America’s new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. ③Successful markets require independent and even combative standard-setters. ④The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility interests. ⑤But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules.[B] collect payments from third parties.[C] cooperate with the price managers.[D] re-evaluate some of their assets.37. According to the author, the rule changes of the FASB may result in[A] the diminishing role of management.[B] the revival of the banking system.[C] the banks’ long-term asset losses.[D] the weakening of its independence.38. According to Paragraph 4, McCreevy objects to the IASB’s attempt to[A] keep away from political influences.[B] evade the pressure from their peers.[C] act on their own in rule-setting.[D] take gradual measures in reform.39. The author thinks the banks were “on the wrong planet” in that they[A] misinterpreted market price indicators.[B] exaggerated the real value of their assets.[C] neglected the likely existence of bad debts.[D] denied booking losses in their sale of assets.40. The author’s attitude towards standard-setters is one of[A] satisfaction.[B] skepticism.[C] objectiveness.[D] sympathy.Part BDirections:For questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which does not fit in with the text. Mark your answers on ANSWER SHEET1. (10 points)[A] The first and more important is the consumer’s growing preference for eating out; theconsumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent.Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep atighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe’s largest markets are at a standstill, leaving Europeangrocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market?Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy. At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply theirgigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined—France, Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are too small to buy straight from producers, and food service operators that cater to consumers when they don’t eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as “horeca”: hotels, restaurants, and cafés. Overall, Europe’s wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales came to $268 billion in France, Germany, Italy,Spain, and the United Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from thefood service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some largefood producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41. →42. →43. →44. →E →45.Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. (10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it, we invent excuses to give it economic importance. At the beginning of the century songbirds were supposed to be disappearing. (46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them. The evidence had to be economic in order to be valid.It is painful to read these roundabout accounts today. We have no land ethic yet, (47) but we have at least drawn nearer the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48) Time was when biologists somewhat overworked the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on “worthless” species. Here again, the evidence had to be economic in order to be valid. It is only in recent years that we hear the more honest argument that predators are members of the community, and that no special interest has the right to exterminate them for the sake of a benefit, real or fancied, to itself.Some species of trees have been “read out of the party” by economics-minded foresters because they grow too slowly, or have too low a sale value to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the noncommercial tree species are recognized as members of the native forest community, to be preserved as such, within reason. Moreover, somehave been found to have a valuable function in building up soil fertility. The interdependence of the forest and its constituent tree species, ground flora, and fauna is taken for granted.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, that the economic parts of the biotic clock will function without the uneconomic parts.Section Ⅲ WritingPart A51. Directions:You are supposed to write for the Postgraduates’ Association a notice to recruit volunteers for an international conference on globalization. The notice should include the basic qualifications for applicants and the other information which you think is relevant.You should write about 100 words on ANSWER SHEET 2.Do not sign your own name at the end of the notice. Use “Postgraduates’ Association”instead. (10 points)Part B52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and3) give your comments.You should write neatly on ANSHWER SHEET 2. (20 points)2010年英语(一)试题参考答案Section I Use of English1. A. affected2. B. up3. C. act4. B. perplexing5. C. accounts6. B. matter7. D. so long as8. A. awareness9. C. enough10. D. by11. C. subjected12. A. Contrary to13. A. evidence14. D. misleading15. B. For example16. A. duly17. D. continued18. C. However19. B. tended20. D. hittingSection Ⅱ Reading Comprehension Part AText121. B. English-language newspapers used to carry more arts reviews.22. A. free themes.23. D. Not all writers are capable of journalistic writing.24. A. His music criticism may not appeal to readers today.25. B. The Lost Horizon in NewspapersText226. C. the possible restriction on their granting.27. D. It may change the legal practices in the U.S.28. C. change of attitude.29. B. are often unnecessarily issued.30. A. A looming threat to business-method patents.Text331. B. discuss influentials’ function in spreading ideas.32. D. requires solid evidence for its validity.33. A. the power of influence goes with social interactions.34. C. are influenced and then influence others.35. C. The readiness to be influenced.Text436. A. follow unfavorable asset evaluation rules.37. D. the weakening of its independence.38. C. act on their own in rule-setting.39. B. exaggerated the real value of their assets.40. D. sympathy.Part B41. B. Retail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.42. F. For example, wholesale food and drink sales came to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to。
2010年全国卷i英语阅读理解部分解析
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2010年全国卷i英语阅读理解部分解析文章一: America in the 1930s本文主要介绍了二十世纪三十年代美国的社会、经济和政治状况。
1. What is the main purpose of the passage?A. To compare life in the 1930s to life in other time periods.B. To describe some of the key events of the 1930s in America.C. To analyze the economic and political situation in America in the 1930s.D. To explain the causes and effects of the Great Depression.答案:C。
文章主要分析了二十世纪三十年代美国的社会、经济和政治状况。
2. What was the biggest challenge facing America in the 1930s?A. A shortage of jobs and money.B. Disagreements over political policies.C. The threat of war from foreign countries.D. A lack of resources for education and healthcare.答案:A。
文中指出,二十世纪三十年代是美国历史上最困难的时期之一,最大的挑战是失业率高和缺乏钱。
3. Which of the following was NOT a result of the New Deal?A. The creation of new jobs.B. The establishment of Social Security.C. The end of segregation and discrimination.D. The support of labor unions.答案:C。
2010年考研英语一真题与参考答案解析
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2010年考研英语一Section I Use of EnglishDirections:Read the following text.Choose the best word(s) for each numbered blank.andmark[A] ,[B] ,[C]or[D]on ANSWER SHEET 1. (10 points)In 1924 American National Research Council sent to engineer to supervise aseries of experiments at a telephone-parts factory called the Hawthorne Plant nearChicago. It hoped they would learn how stop-floor lighting __1__ workers“ Hawthorne productivity. Instead,the studies ended__2__ giving their name to theeffect” the e melyxtr influential idea the very__3__to being experimented uponchanged subjects’ behaviorThe idea arose because of the__4__behavior of the women in theplant.According to __5__of the experiments their hourly output rose when lightingwas increased, but also when it was dimmed. It did not __6__what was done in the experiment. __7__something was changed productivity rose . A(n) __8__ that theywere being experimented upon seemed to be __9__to alter workers' behavior __10__itselfAfter several decades, the same data were __11__to econometric theanalysis Hawthorne experiments has another surprise store 12 the descriptions onrecord,no systematic __13__was found that levels of productivity were related tochanges in lightingIt turns out that peculiar way of conducting the experiments may be have let to__14__interpretation of what happened.__15__, lighting was always changed on aSunday When work started again on Monday, output __16__ rose compared with theprevious Saturday and __17__ to rise for the next couple of days __18__,acomparison with data for weeks when there was no experimentation showed thatoutput always went up on Monday, workers __19__to be diligent for the first few daysof the week in any case, before __20__a plateau and then slackening off. Thissuggests that the alleged“ Hawthorne effect” is hard to pin down1.[A]affected [B]achieved [C]extracted [D]restored2.[A]at [B]up [C]with [D]off3.[A]truth [B]sight [C]act [D]proof4.[A]controversial [B]perplexing [C]mischievous [D]ambiguous5.[A]requirements [B]explanations [C]accounts [D]assessments6.[A]conclude [B]matter [C]indicate [D]work7.[A]as far as [B]for fear that [C]in case that [D]so long as8.[A]awareness [B]expectation [C]sentiment [D]illusion9.[A]suitable [B]excessive [C]enough [D]abundant10.[A]about [B]for [C]on [D]by11.[A]compared [B]shown [C]subjected [D]conveyed12.[A]contrary to [B]consistent with [C]parallel with [D]peculiarto 13.[A]evidence [B]guidance [C]implication [D]source14.[A]disputable [B]enlightening [C]reliable [D]misleading15.[A]In contrast [B]For example [C]In consequence [D]As usual16.[A]duly [B]accidentally [C]unpredictably [D]suddenly17.[A]failed [B]ceased [C]started [D]continued20.[A]breaking [B]climbing [C]surpassing [D]hittingSection Ⅱ Reading ComprehensionPart ADirections:Read the following four texts.Answer the questions below each text bychoosing[A] ,[B] ,[C]or[D].Mark your answers on ANSWER SHEET 1.(40 points) Text 1Of all the changes that have taken place in English-language newspapers duringthe past quarter-century, perhaps the most far-reaching has been theinexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age offorty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticismpublished in the 20th century consisted in large part of newspaper reviews. To readsuch books today is to marvel at the fact that their learned contents were oncedeemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews publishedin England between the turn of the 20th century and the eve of World War II, at atime when newsprint was dirt-cheap and stylish arts criticism was considered anornament to the publications in which it appeared. In those far-off days, it was takenfor granted that the critics of major papers would write in detail and at length aboutthe events they covered. Theirs was a serious business, and even those reviewers whowore their learning lightly, like George Bernard Shaw and Ernest Newman, could betrusted to know what they were about. These men believed in journalism as a calling,and were proud to be published in the daily press. “ So few authors have brains enoug or literary gift enough to keep their own end up in journalism, ” Newman wrote, I am tempted to define‘ journalism ’ as ‘ a term of contempt applied by writers who are not read to writers who are. ’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote forthe Manchester Guardian from 1917 until shortly before his death in 1975, is nowknown solely as a writer of essays on the game of cricket. During his lifetime, though,he was also one of England ’ s foremost -classicalmusiccritics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus ’ s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A]arts criticism has disappeared from big-city newspapers.[B]English-language newspapers used to carry more arts reviews.[C]high-quality newspapers retain a large body of readers.[D]young readers doubt the suitability of criticism on dailies.22.Newspaper reviews in England before World War II were characterizedby [A] free themes.[B] casual style.[C] elaborate layout.[D] radical viewpoints.23.Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists. [C]Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24.What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25.What would be the best title for the text?[A]Newspapers of the Good Old Days[B]The Lost Horizon in Newspapers[C]Mournful Decline of Journalism[D]Prominent Critics in MemoryText 2Over the past decade, thousands of patents have seen granted for what are called business methods.Amazon com received one for its -click “”on line payment systemMerrill Lynch got legal protection for an asset allocation strategy.Oneinventor patented a technique for lying a box。
2010年考研英语(一)阅读理解全文翻译及解析
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Text 1①Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.①It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. ②Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. ③To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.① We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War 2,at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. ②In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. ③Theirs was a serious business. and even those reviews who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. ④These men believed in journalism as a calling, and were proud to be published in the daily press. ⑤So few authors have brains enough or literary gift enough to keep their own end up in ournalism,Newman wrote, "that I am tempted to define "journalism" as "a term of contempt applied by writers who are not read to writers who are".①Unfortunately, these critics are virtually forgotten. ②Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. ③During his lifetime, though, he was also one of England's foremost classical-music critics, and a stylist so widely admired that his Autobiography (1947) became a best-seller. ④He was knighted in 1967, the first music critic to be so honored.⑤Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.①Is there any chance that Cardus's criticism will enjoy a revival? ②The prospect seems remote.③Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly uphostered Vicwardian prose in which he specialized. ④Moreover,the amateur tradition in music criticism has been in headlong retreat.全文翻译:在过去的25 年英语报纸所发生的变化中,影响最深远的可能就是它们对艺术方面的报道在范围上毫无疑问的缩小了,而且这些报道的严肃程度也绝对降低了。
2010年考研英语真题答案及解析
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因此这个现象是“令人费解的”,只有perplexing有此意,而其它三个选项虽然也都可用于修饰空后的behavior。
然而联系上下文,上下文并没有涉及到妇女们的行为是“有争议的”、“恶作剧的”或“引起歧义的”,故本题的正确答案是B。
5.[A]requirements要求[B]explanations解释;说明[C]accounts报告;描述[D]assessments评定;估价【答案】C【考点】上下文语义衔接+名词辨析【解析】该句的意思是“根据实验报告(描述),……”。
因此,只有accounts符合句义。
因为account作名词时,常意为“理解,解释”或“账目,账单”,本题考查的是其不常用含义。
掌握account一词有“报告;描述”的含义固然重要,但只要抓住了their hourly output rose when…but also when…这句话所暗含的“两种情况的对比”,也有助于用排除法辨别出干扰项。
故正确答案为C。
6.[A]conclude得出结论;推断[B]matter要紧;有关系[C]indicate表明;预示;象征[D]work起作用;工作【答案】B【考点】句间逻辑关系+固定结构【解析】根据第四题的分析得出,该句表达的意思是,“在实验室中做什么并不重要”,因此,使用固定搭配It didn’t matter…。
本题考查了It doesn’t/didn’t matter…意为“……不重要”,其中it为形式主语,真正的主语为后面的从句。
其它三个干扰选项都能与空前的It did not连用。
其中A、C为及物动词,如果填入空格,后面的what从句只能做宾语,这样一来句首的it应该有所指;但在上下文中,找不到能衔接上下文的it所指代的对象,故排除这两项。
D项work意为“起作用”时,为不及物动词,但填入后不符合上下文语义,故也排除。
所以本题的正确答案为B。
7.[A]as far as就……而言;直至;远至[B]for fear that唯恐;害怕[C]in case that万一;以防[D]so long as只要;如果【答案】D【考点】上下文语义衔接+固定短语【解析】联系前面的分析,本空所填句的意思是“在实验中做什么并不重要;只要有改变,劳动生产率就会提高”。
2010考研英语一阅读及答案
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Text 1(2010)Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that __________.[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by __________.[A] free themes.[B] casual style.[C] elaborate layout. [D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2(2010)Over the past decade, thousands of patents have seen granted for what are called business methods. Amazon com received one for its “one-click” online payment system Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lying a box.Now the nation’s top patent court appears completely ready to scale hack on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S court of Appeals for the federal circuit said it would use particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known, is “a very big deal,”says Dennis D. Crouch of the University of Missouri School of law. It “has the potential to eliminate an entire class of patents.”Curbs on business-method claims would be a dramatic about-face because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive pints to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might bent them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should “reconsider” its state street Bank ruling.The Federal Circuit’s action comes in the wake of a series of recent decisions by the supreme.Count that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for “inventions” that are obvious. The judges on the Federal circuit are “reaction to the anti-patent trend at the supreme court” says Harol d C. Wegner, a patent attorney and professor at Washington University Law School.26. Business-method patents have recently aroused concern because of __________.[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word “about-face” (Line 1, Para 3) most probably means __________.[A] loss of good will [B] increase of hostility[C] change of attitude[D] enhancement of disunity29. We learn from the last two paragraphs that business-method patents __________.[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing tread against business-method patentsText 3(2010)In his book The Tipping Point Malcolm Aladuell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of comm unication”:Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don’t seem to be required at all.The researchers’ argument stems from a simple observation about social influence: With the exception of a few celebrities like Oprah Winfrey — whose outsize presence is primarily a function of media, not interpersonal, influence — even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades”— the widespread propagation of influence through networks — is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.31. By citing the book The Tipping Point the author intends to __________.[A] analyze the consequences of social epidemics[B] discuss influentials’ function in spreading ideas[C] exemplify people’s intuiti ve response to social epidemics[D] describe the essential characteristics of influentials32. The author suggests that th e “two-step-flow theory” __________.[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that __________.[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebritiea enjoy wide media attention34. The underlined phrase “these people” in paragraph 4 refers to the ones who __________.[A] stay outside the network of social influence [B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35. What is the essential element in the dynamics of social influence?[A] The eagerness to be accepted [B] The impulse to influence others[C] The readiness to be influenced [D] The inclination to rely on othersText 4(2010)Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it’s just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks’ lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult. After a bruising encounter with Congress, America’s Financial Acco unting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long0term assets in their income statement. Bob Herz, the FASB’s chairman, cried out against those who “question our motives.” Yet bank shares rose and the changes enhance what one lobby group politely calls “the use of judgment by management.”European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong Charlie McCre evy, a European commissioner, warned the IASB that it did “not live in a political vacuum” but“in the real wor l d” and the Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they Largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for y ears. But bank’s shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America’s new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to __________.[A] follow unfavorable asset evaluation rules[B] collect payments from third parties[C] cooperate with the price managers[D] reevaluate some of their assets37. According to the author, the rule changes of the FASB may result in __________.[A] the diminishing role of management[B] the revival of the banking system[C] the bank’s long-term asset losses[D] the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB’s attempt to __________.[A] keep away from political influences[B] evade the pressure from their peers[C] act on their own in rule-setting[D] take gradual measures in reform39. The author thinks the banks were “on the wrong planet” in that they __________.[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts[D] denied booking losses in their sale of assets40. The author’s attitude towards standard-setters is one of __________.。
2010年考研英语一真题答案及解析
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12.[A] Contrary to 与……相反
[B] Consistent with 与……一致
[C] Parallel with 与……平行
[D] Peculiar to 是……特有的;是……独有的
【答案】 A
【考点】上下文语义衔接+短语辨析
【解析】根据本空之前的句子,“霍桑实验还有另外一个让人意想不到的结果”得知,下面所说的内容应该是
所以 D 也不符合题意。而 end up doing sth.表示“最终达到某种状态或采取某种行动(尤指经过一个漫长的过程)”。
填入空白处后,句子的意思为:这些研究最终以得到一个被冠之以“霍桑效应”的结论而告终。故本题选 B。
3.[A] truth 事实
[B] sight 景象;视觉;视野 [C] act 行为;做法;行动 [D] proof 证据;证明
[B] (end) up 最终成为/达到 [C] (end ) with 以……结束
[D] (end) off 完结;完成
【答案】B
【考点】动词搭配
【解析】首先可排除 A,因为 end 和 at 不能形成固定搭配;end with 意为“以……告终”,后常接名词或名词词组,
比如 Life does not end with death,故排除 C;end 与 off 连用时,结构为 end sth. off“妥当或顺利地结束某事物”,
subject’s behavior;of being experimented upon 作本题所填词的定语。根据上下文的语义可知,C 为本题正确答
案。本题所在的部分大意为:这个十分具有影响力的结论认为,仅仅是被试验这一行为就足以使实验客体的表
现发生变化。其它三项,从语法上都能与 of being experimented upon 连用,但放入空中语义不通,故 C 为正确
2010考研英语一阅读及答案
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Text 1(2010)Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian从1917直至1975年去世,他主要作为板球的散文作家广为人知。
2010年考研英语一真题及参考答案解析
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2010年考研英语一Section I Use of EnglishDirections:Read the following text.Choose the best word(s) for each numbered blank.andmark[A] ,[B] ,[C]or[D]on ANSWER SHEET 1. (10 points)In 1924 American National Research Council sent to engineer to supervise aseries of experiments at a telephone-parts factory called the Hawthorne Plant nearChicago. It hoped they would learn how stop-floor lighting __1__ workersproductivity. Instead,the studies ended__2__ giving their name to the“ Hawthorne effect” the e melyxtr influential idea the very__3__to being experimented uponchanged subjects’ behaviorThe idea arose because of the__4__behavior of the women in theplant.According to __5__of the experiments their hourly output rose when lightingwas increased, but also when it was dimmed. It did not __6__what was done in the experiment. __7__something was changed productivity rose . A(n) __8__ that theywere being experimented upon seemed to be __9__to alter workers' behavior __10__itselfAfter several decades, the same data were __11__to econometric theanalysis Hawthorne experiments has another surprise store 12 the descriptions onrecord,no systematic __13__was found that levels of productivity were related tochanges in lightingIt turns out that peculiar way of conducting the experiments may be have let to__14__interpretation of what happened.__15__, lighting was always changed on aSunday When work started again on Monday, output __16__ rose compared with theprevious Saturday and __17__ to rise for the next couple of days __18__,acomparison with data for weeks when there was no experimentation showed thatoutput always went up on Monday, workers __19__to be diligent for the first few daysof the week in any case, before __20__a plateau and then slackening off. Thissuggests that the alleged“ Hawthorne effect” is hard to pin down1.[A]affected [B]achieved [C]extracted [D]restored2.[A]at [B]up [C]with [D]off3.[A]truth [B]sight [C]act [D]proof4.[A]controversial [B]perplexing [C]mischievous [D]ambiguous5.[A]requirements [B]explanations [C]accounts [D]assessments6.[A]conclude [B]matter [C]indicate [D]work7.[A]as far as [B]for fear that [C]in case that [D]so long as8.[A]awareness [B]expectation [C]sentiment [D]illusion10.[A]about [B]for [C]on [D]by11.[A]compared [B]shown [C]subjected [D]conveyed12.[A]contrary to [B]consistent with [C]parallel with [D]peculiarto 13.[A]evidence [B]guidance [C]implication [D]source14.[A]disputable [B]enlightening [C]reliable [D]misleading15.[A]In contrast [B]For example [C]In consequence [D]As usual16.[A]duly [B]accidentally [C]unpredictably [D]suddenly17.[A]failed [B]ceased [C]started [D]continued20.[A]breaking [B]climbing [C]surpassing [D]hittingSection Ⅱ Reading ComprehensionPart ADirections:Read the following four texts.Answer the questions below each text bychoosing[A] ,[B] ,[C]or[D].Mark your answers on ANSWER SHEET 1.(40 points) Text 1Of all the changes that have taken place in English-language newspapers duringthe past quarter-century, perhaps the most far-reaching has been theinexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age offorty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticismpublished in the 20th century consisted in large part of newspaper reviews. To readsuch books today is to marvel at the fact that their learned contents were oncedeemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews publishedin England between the turn of the 20th century and the eve of World War II, at atime when newsprint was dirt-cheap and stylish arts criticism was considered anornament to the publications in which it appeared. In those far-off days, it was takenfor granted that the critics of major papers would write in detail and at length aboutthe events they covered. Theirs was a serious business, and even those reviewers whowore their learning lightly, like George Bernard Shaw and Ernest Newman, could betrusted to know what they were about. These men believed in journalism as a calling,and were proud to be published in the daily press.“ So few authors have brains enoug or literary gift enough to keep their own end up in journalism,” Newman wrote,I am tempted to define‘ journalism’ as‘ a term of contempt applied by writers who arenot read to writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote forthe Manchester Guardian from 1917 until shortly before his death in 1975, is nowknown solely as a writer of essays on the game of cricket. During his lifetime, though,he was also one of England ’ s foremost -classicalmusiccritics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus ’ s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A]arts criticism has disappeared from big-city newspapers.[B]English-language newspapers used to carry more arts reviews.[C]high-quality newspapers retain a large body of readers.[D]young readers doubt the suitability of criticism on dailies.22.Newspaper reviews in England before World War II were characterizedby [A] free themes.[B] casual style.[C] elaborate layout.[D] radical viewpoints.23.Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists. [C]Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24.What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25.What would be the best title for the text?[A]Newspapers of the Good Old Days[B]The Lost Horizon in Newspapers[C]Mournful Decline of Journalism[D]Prominent Critics in MemoryText 2Over the past decade, thousands of patents have seen granted for what are called business methods.Amazon com received one for its -click “”on line payment systemMerrill Lynch got legal protection for an asset allocation strategy.Oneinventor patented a technique for lying a box。
2010考研英语(一)真题及答案
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2010 Use of EnglishIn 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting 1 workers' productivity. Instead, the studies ended 2 giving their name to the "Hawthorne effect", the extremely influential idea that the very 3 to being experimented upon changed subjects' behavior.The idea arose because of the 4 behavior of the women in the Hawthorne plant. According to 5 of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not 6 what was done in the experiment; 7 something was changed, productivity rose. A(n) 8 that they were being experimented upon seemed to be 9 to alter workers' behavior 10 itself.After several decades, the same data were 11 to econometric the analysis. Hawthorne experiments has another surprise store 12 the descriptions on record, no systematic 13 was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to 14 interpretation of what happed. 15 , lighting was always changed on a Sunday. When work started again on Monday, output 16 rose compared with the previous Saturday and 17 to rise for the next couple of days. 18 , a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers 19 to be diligent for the first few days of the week in any case, before 20 a plateau and then slackening off. This suggests that the alleged "Hawthorne effect" is hard to pin down.1. [A] affected [B] achieved [C] extracted [D] restored2. [A] at [B] up [C] with [D] off3. [A] truth [B] sight [C] act [D] proof4. [A] controversial [B] perplexing [C] mischievous [D] ambiguous5. [A] requirements [B] explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B] shown [C] subjected [D] conveyed12. [A] contrary to [B] consistent with [C] parallel with [D] peculiar to13. [A] evidence [B] guidance [C] implication [D] source14. [A] disputable [B] enlightening [C] reliable [D] misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B] accidentally [C] unpredictably [D] suddenly17. [A] failed [B] ceased [C] started [D] continued18. [A] Therefore [B] Furthermore [C] However [D] Meanwhile19. [A] attempted [B] tended [C] chose [D] intende20. [A] breaking [B] climbing [C] surpassing [D] hittingOf all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. ―So few authors have brains enough or literary gift enough to keep their own end up in journalism,‖ Newman wrote, ―that I am tempted to define ‗journalism‘ as ‗a term of contempt applied by writers who are not read to writers who are.‘‖Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England‘s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus‘s criticism will en joy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by[A] free themes.[B] casual style.[C] elaborate layout.[D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryOver the past decade, thousands of patents have been granted for what are called business methods. received one for its "one-click" online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known , is "a very big deal", says Dennis D. Crouch of the University of Missouri School of law. It "has the potential to eliminate an entire class of patents."Curbs on business-method claims would be a dramatic about-face, because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive rights to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should "reconsider" its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for "inventions" that are obvious. The judges on the Federal circuit are "reacting to the anti-patent trend at the Supreme Court", says Harold C. Wegner, a patent attorney and professor at George Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word "about-face" (Line 1, Para 3) most probably means[A] loss of good will[B] increase of hostility[C] change of attitude[D] enhancement of dignity29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsIn his book The Tipping Point, Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the "two step flow of communication": Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trendsIn their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required of all.The researchers' argument stems from a simple observing about social influence, with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example from the initial influential prove resistant, for example the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations manipulating a number of variables relating of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. Our work shows that the principal requirement for what we call "global cascades"– the widespread propagation of influence through networks – is the presence not of a few influentials but, rather, of a critical mass of easily influenced people, each of whom adopts, say, a look or a brand after being exposed to a single adopting neighbor. Regardless of how influential an individual is locally, he or she can exert global influence only if this critical mass is available to propagate a chain reaction.31. By citing the book The Tipping Point, the author intends to[A] analyze the consequences of social epidemics[B] discuss influentials' function in spreading ideas[C] exemplify people's intuitive response to social epidemics[D] describe the essential characteristics of influentials.32. The author suggests that the "two-step-flow theory"[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34. The underlined phrase "these people" in paragraph 4 refers to the ones who[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35. what is the essential element in the dynamics of social influence?[A] The eagerness to be accepted[B] The impulse to influence others[C] The readiness to be influenced[D] The inclination to rely on othersBankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB's chairman, cried out against those who "question our motives." Yet bank shares rose and the changes enhance what one lobby group politely calls "the use of judgment by management."European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did "not live in a political vacuum" but "in the real word" and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But bank's shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules[B] collect payments from third parties[C] cooperate with the price managers[D] reevaluate some of their assets.37. According to the author , the rule changes of the FASB may result in[A] the diminishing role of management[B] the revival of the banking system[C] the banks' long-term asset losses[D] the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB's attempt to[A] keep away from political influences.[B] evade the pressure from their peers.[C] act on their own in rule-setting.[D] take gradual measures in reform.39. The author thinks the banks were "on the wrong planet" in that they[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts.[D] denied booking losses in their sale of assets.40. The author's attitude towards standard-setters is one of[A] satisfaction.[B] skepticism.[C] objectiveness[D] sympathy[A] The first and more important is the consumer's growing preference for eating out; the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe's largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy .At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their scale, existing infrastructure and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined—France, Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are two small to buy straight from producers, and food service operators that cater to consumers when they don't eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as "horeca": hotels, restaurants, and cafes. Overall, Europe's wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large good producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.2010 TranslationOne basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it .We invert excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing.(46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them. the evidence had to be economic in order to be valid.It is painful to read these round about accounts today. We have no land ethic yet, (47) but we have at least drawn near the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48) Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on "worthless" species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly, or have too low a sale vale to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the non-commercial tree species are recognized as members of native forest community, to be preserved as such, within reason.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, I think, that the economic parts of the biotic clock will function without the uneconomic parts.2010年考研英语真题参考答案Section II: Reading Comprehension (60 points)Part C (10 points)46.科学家们提出一些明显站不住脚的证据迅速来拯救,其大意是:如果鸟类无法控制害虫,那么这些害虫就会吃光我们人类。
2010年考研英语一真题及参考答案解析
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2010年考研英语一Section I Use of EnglishDirections:Read the following text.Choose the best word(s) for each numbered blank.and mark[A],[B],[C]or[D]on ANSWER SHEET 1. (10 points)In 1924 American National Research Council sent to engineer to supervise a series of experiments at a telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting __1__ workers productivity. Instead,the studies ended__2__ giving their name to the “Hawthorne effect” the extr emely influential idea the very__3__to being experimented upon changed subjects’ behaviorThe idea arose because of the__4__behavior of the women in theplant.According to __5__of the experiments their hourly output rose when lighting was increased, but also when it was dimmed. It did not __6__what was done in the experiment. __7__something was changed productivity rose . A(n) __8__ that they were being experimented upon seemed to be __9__to alter workers' behavior __10__ itselfAfter several decades,the same data were __11__to econometric the analysis Hawthorne experiments has another surprise store 12 the descriptions on record,no systematic __13__was found that levels of productivity were related to changes in lightingIt turns out that peculiar way of conducting the experiments may be have let to __14__interpretation of what happened.__15__,lighting was always changed on a Sunday When work started again on Monday, output __16__ rose compared with the previous Saturday and __17__ to rise for the next couple of days __18__ ,a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers __19__to be diligent for the first few days of the week in any case,before __20__a plateau and then slackening off. This suggests that the alleged “Hawthorne effect” is hard to pin down1.[A] affected [B]achieved [C]extracted [D]restored2. [A]at [B]up [C]with [D]off3. [A]truth [B]sight [C]act [D]proof4. [A]controversial [B]perplexing [C]mischievous [D]ambiguous5. [A]requirements [B]explanations [C]accounts [D]assessments6. [A]conclude [B]matter [C]indicate [D]work7. [A]as far as [B]for fear that [C]in case that [D]so long as8. [A]awareness [B]expectation [C]sentiment [D]illusion9. [A]suitable [B]excessive [C]enough [D]abundant10. [A]about [B]for [C]on [D]by11. [A]compared [B]shown [C]subjected [D]conveyed12. [A]contrary to [B]consistent with [C]parallel with [D]peculiar to13.[A]evidence [B]guidance [C]implication [D]source14.[A]disputable [B]enlightening [C]reliable [D]misleading15.[A]In contrast [B]For example [C]In consequence [D]As usual16. [A]duly [B]accidentally [C]unpredictably [D]suddenly17. [A]failed [B]ceased [C]started [D]continued20.[A]breaking [B]climbing [C]surpassing [D]hittingSection Ⅱ Reading ComprehensionPart ADirections:Read the following four texts.Answer the questions below each text by choosing[A],[B],[C]or[D].Mark your answers on ANSWER SHEET 1.(40 points) Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in mostbig-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted t o define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is nowknown solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by[A] free themes.[B] casual style.[C] elaborate layout.[D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2Over the past decade, thousands of patents have seen granted for what are called business methods.Amazon com received one for its“one-click”online payment systemMerrill Lynch got legal protection for an asset allocation strategy.One inventor patented a technique for lying a box。
2010年考研英语一真题阅读理解及参考答案
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2010年考研英语一Text 2Over the past decade, thousands of patents have seen granted for what are called business methods.Amazon com received one for its“one-click”online payment system Merrill Lynch got legal protection for an asset allocation strategy.One inventor patented a technique for lying a box。
Now the nation’s top patent court appears completely ready to scale hack on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S court of Appeals for the federal circuit said it would use particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known, is “a very big deal”, says Dermis'D, Crouch of the University of Missouri School of law.It “has the potential to eliminate an entire class of patents”Curbs on business-method claims would be a dramatic about-face because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive pints to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might bent them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice。
2010考研英语一真题+答案解析word版可打印
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2010年全国硕士研究生入学统一考试英语试题Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark [A], [B], [C] or [D] on ANSWER SHEET 1. (10 points)In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting 大1家workers' productivity. Instead, the studiesended 大2家giving their name to the "Hawthorne effect", the extremely influential idea that the very 大3家to being experimented upon changed subjects' behavior.The idea arose because of the 大4家behavior of the women in the Hawthorne plant. According to 大5家of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not 大6家what was done in the experiment; 大7家something was changed, productivity rose. A(n) 大8家that they were being experimented upon seemed to be 大9家to alter workers' behavior 大10家itself.After several decades, the same data were 大11家to econometric the analysis. Hawthorne experiments has another surprise store 大12家the descriptions on record, no systematic 大13家was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to 大14家interpretation of what happened. 大15家, lighting was always changed on a Sunday. When work started again on Monday, output 大16家rose compared with the previous Saturday and 大17家to rise for the next couple of days. 大18家, a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers 大19家to be diligent for the first few days of the week in any case, before 大20家 a plateau and then slackening off.This suggests that the alleged "Hawthorne effect" is hard to pin down.1.[A] affected [B] achieved [C] extracted [D] restored2.[A] at [B] up [C] with [D] off3.[A] truth [B] sight [C] act [D] proof4.[A] controversial [B] perplexing [C] mischievous [D] ambiguous5.[A] requirements [B] explanations [C] accounts [D] assessments6.[A] conclude [B] matter [C] indicate [D] work7.[A] as far as [B] for fear that [C] in case that [D] so long so8.[A] awareness [B] expectation [C] sentiment [D] illusion9.[A] suitable [B] excessive [C] enough [D] abundant10.[A] about [B] for [C] on [D] by11.[A] compared [B] shown [C] subjected [D] conveyed12.[A] Contrary to [B] Consistent with[C] Parallel with [D] Peculiar to13.[A] evidence [B] guidance [C] implication [D] source14.[A] disputable [B] enlightening [C] reliable [D] misleading15.[A] In contrast [B] For example [C] In consequence[D] As usual16.[A] duly [B] accidentally [C] unpredictably [D] suddenly17.[A] failed [B] ceased [C] started [D] continued18.[A] Therefore [B] Furthermore [C] However [D] Meanwhile19.[A] attempted [B] tended [C] chose [D] intended20.[A] breaking [B] climbing [C] surpassing [D] hittingSection II Reading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosing [A], [B], [C] or [D]. Mark your answers on ANSWER SHEET 1. (40 points)Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in Englandbetween the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors hav e brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define …journalism‟ as …a term of contempt applied by writers who are not read to writers who are.‟”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England‟s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus‟s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that .[A] arts criticism has disappeared from big-city newspapers[B] English-language newspapers used to carry more arts reviews[C] high-quality newspapers retain a large body of readers[D] young readers doubt the suitability of criticism on dailies22. Newspaper reviews in England before World War II were characterized by .[A] free themes[B] casual style[C] elaborate layout[D] radical viewpoints23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers‟ duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2Over the past decade, thousands of patents have been granted for what are called business methods. received one for its "one-click" online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known , is "a very big deal", says Dennis D. Crouch of the University of Missouri School of law. It "has the potential to eliminate an entire class of patents."Curbs on business-method claims would be a dramatic about-face, because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive rights to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should "reconsider" its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for "inventions" that are obvious. The judges on the Federal circuit are "reacting to the anti-patent trend at the Supreme Court", says HaroldC. Wegner, a patent attorney and professor at George Washington University Law School.26. Business-method patents have recently aroused concern because of.[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions.[B] It involves a very big business transaction.[C] It has been dismissed by the Federal Circuit.[D] It may change the legal practices in the U.S..28. The word “about-face” (Line 1, Para 3) most probably means.[A] loss of good will[B] increase of hostility[C] change of attitude[D] enhancement of dignity29. We learn from the last two paragraphs that business-method patents.[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsText 3In his book The Tipping Point, Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the "two step flow of communication": Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trendsIn their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required of all.The researchers' argument stems from a simple observing about social influence, with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function ofmedia, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example from the initial influential prove resistant, for example the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations by conducting thousands of computer simulations of populations, manipulating a number of varia bles relating to people‟s ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades”—the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.31. By citing the book The Tipping Point, the author intends to .[A]analyze the consequences of social epidemics[B]discuss influentials‟ function in spreading ideas[C]exemplify pe ople‟s intuitive response to social epidemics[D]describe the essential characteristics of influentials32. The author suggests that the “two-step-flow theory” .[A]serves as a solution to marketing problems[B]has helped explain certain prevalent trends[C]has won support from influentials[D]requires solid evidence for its validity33.What the researchers have observed recently shows that .[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34. The underlined phrase “these people” in Paragraph 4 refers to the ones who .[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35. What is the essential element in the dynamics of social influence?[A]The eagerness to be accepted.[B]The impulse to influence others.[C]The readiness to be influenced.[D]The inclination to rely on others.Text 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB's chairman, cried out against those who "question our motives." Yet bank shares rose and the changes enhance what one lobby group politely calls "the use of judgment by management."European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did "not live in a political vacuum" but "in the real word" and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But bank's shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to .[A] follow unfavorable asset evaluation rules[B]collect payments from third parties[C]cooperate with the price managers[D]reevaluate some of their assets37. According to the author, the rule changes of the FASB may result in .[A]the diminishing role of management[B]the revival of the banking system[C]the banks‟ long-term asset losses[D]the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB’s attempt to .[A]keep away from political influences[B]evade the pressure from their peers[C]act on their own in rule-setting[D]take gradual measures in reform39. The author thinks the banks were “on the wrong planet” in that they .[A]misinterpreted market price indicators[B]exaggerated the real value of their assets[C]neglected the likely existence of bad debts[D]denied booking losses in their sale of assets40. The author’s attitude towards standard-setters is one of .[A]satisfaction[B]skepticism[C]objectiveness[D]sympathyPart BDirections:For Questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which does not fit in with the text. Mark your answers on ANSWER SHEET1. (10 points)[A] The first and more important is the consumer's growing preference for eating out; the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe's largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated bypotential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy .At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their scale, existing infrastructure and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined—France, Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are two small to buy straight from producers, and food service operators that cater to consumers when they don't eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as "horeca": hotels, restaurants, and cafes. Overall, Europe's wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000—more than 40 percent of retail s ales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large good producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41→42→43→44→E→45Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written carefully on ANSWER SHEET 2. (10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it .We invert excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing. (46) Scientists jumped to the rescue with some distinctly shaky evidence to the effectthat insects would eat us up if birds failed to control them. the evidence had to be economic in order to be valid.It is painful to read these round about accounts today. We have no land ethic yet, (47) but we have at least drawn near the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48) Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on "worthless" species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly, or have too low a sale vale to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the non-commercial tree species are recognized as members of native forest community, to be preserved as such, within reason.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, I think, that the economic parts of the biotic clock will function without the uneconomic parts.Section ⅢWritingPart A51. Directions:You are supposed to write for the postgraduate association a notice to recruit volunteers for an international conference on globalization, you should conclude the basic qualification of applicant and the other information you think relative.You should write about 100 words. Do not sign your own name at the end of the letter. Use "postgraduate association" instead.Part B52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and then3) give your comments.You should write neatly on ANSHWER SHEET 2. (20 points)2010年全国硕士研究生招生考试英语(一)答案详解Section I Use of English一、文章题材结构分析本文选自2009年6月22日The Economist《经济学人》,原文标题是Questioning the Hawthorne Effect(《质疑“霍桑效应”》的文章。
2010年考研英语一真题与参考答案解析
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2010 年考研英语一Section I Use of EnglishDirections:Read the following text.Choose the best word(s) for each numbered blank.andmark[A] ,[B] ,[C]or[D]on ANSWER SHEET 1. (10 points)In 1924 American National Research Council sent to engineer to supervise aseries of experiments at a telephone-parts factory called the Hawthorne Plant nearChicago. It hoped they would learn how stop-floor lighting __1__ workersproductivity. Instead,the studies ended__2__ giving their name to the “Hawthorne effect ”the e m x t r e l y influential idea the very__3__to being experimented uponchanged subjects ’behaviorThe idea arose because of the__4__behavior of the women in theplant.According to __5__of the experiments their hourly output rose when lightingwas increased, but also when it was dimmed. It did not __6__what was done in the experiment. __7__something was changed productivity rose . A(n) __8__ that theywere being experimented upon seemed to be __9__to alter workers' behavior __10__itselfAfter several decades,the same data were __11__to econometric the analysis Hawthorne experiments has another surprise store 12 the descriptions on rec,o rdnosystematic __13__was found that levels of productivity were related to changes inlightingIt turns out that peculiar way of conducting the experiments may be have let to__14__interpretation of what happened.__15_,_lighting was always changed on aSunday When work started again on Monday, output __16__ rose compared with theprevious Saturday and __17__ to rise for the next couple of days __18__,acomparison with data for weeks when there was no experimentation showed thatoutput always went up on Monday, workers __19__to be diligent for the first fewdays of the week in any cas,e before __20__a plateau and then slackening off. Thissuggests that the alleged “Hawthorne effect ”is hard to pin down1.[A] affected [B]achieved [C]extracted [D]restored2. [A]at [B]up [C]with [D]off3. [A]truth [B]sight [C]act [D]proof4. [A]controversial [B]perplexing [C]mischievous [D]ambiguous5. [A]requirements [B]explanations [C]accounts [D]assessments6. [A]conclude [B]matter [C]indicate [D]work7. [A]as far as [B]for fear that [C]in case that [D]so long as8. [A]awareness [B]expectation [C]sentiment [D]illusion9. [A]suitable [B]excessive [C]enough [D]abundant10. [A]about [B]for [C]on [D]by11. [A]compared [B]shown [C]subjected [D]conveyed12. [A]contrary to [B]consistent with [C]parallel with [D]peculiar to13.[A]evidence [B]guidance [C]implication [D]source14.[A]disputable [B]enlightening [C]reliable [D]misleading15.[A]In contrast [B]For example [C]In consequence [D]As usual16. [A]duly [B]accidentally [C]unpredictably [D]suddenly17. [A]failed [B]ceased [C]started [D]continued20.[A]breaking [B]climbing [C]surpassing [D]hittingSectionⅡReading ComprehensionPart ADirections:Read the following four texts.Answer the questions below each text bychoosing[A],[B] ,[C]or[D].Mark your answers on ANSWER SHEET 1.(40 points)Text 1Of all the changes that have taken place in English-language newspapers duringthe past quarter-century, perhaps the most far-reaching has been the inexorabledecline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age offorty to imagine a time when high-quality arts criticism could be found in mostbig-city newspapers. Yet a considerable number of the most significant collections ofcriticism published in the 20th century consisted in large part of newspaper reviews.To read such books today is to marvel at the fact that their learned contents were oncedeemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews publishedin England between the turn of the 20th century and the eve of World War II, at atime when newsprint was dirt-cheap and stylish arts criticism was considered anornament to the publications in which it appeared. In those far-off days, it was takenfor granted that the critics of major papers would write in detail and at length aboutthe events they covered. Theirs was a serious business, and even those reviewers whowore their learning lightly, like George Bernard Shaw and Ernest Newman, could betrusted to know what they were about. These men believed in journalism as a calling,and were proud to be published in the daily press. “So few authors have brains enoug or literary gift enough to keep their own end up in journalism, ”Newman wrote, I am tempted t o define ‘journalism ’as ‘a term of contempt applied by writers who arenot read to writers who are. ’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote forthe Manchester Guardian from 1917 until shortly before his death in 1975, is nowknown solely as a writer of essays on the game of cricket. During his lifetime, though,he was also one of England ’s foremost -c m l a u s s s i c i c c a r l i t c s,a stylist so widelyadmired that his Autobiography (1947) became a best-seller. He was knighted in 1967,the first music critic to be so honored. Yet only one of his books is now in print, andhis vast body of writings on music is unknown save to specialists.Is there any chance that Cardus ’s criticism will enjoy a revival? The prospectseems remote. Journalistic tastes had changed long before his death, and postmodernreaders have little use for the richly upholstered Vicwardian prose in which hespecialized. Moreover, the amateur tradition in music criticism has been in headlongretreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by[A] free themes.[B] casual style.[C] elaborate layout.[D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals. [B] It is contemptible for writers to be journalists. [C] Writers are likelyto be tempted into journalism. [D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists. [D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2Over the past decade, thousands of patents have seen granted for what are calledbusiness methods.Amazon com received one for its -click “”o nel i n e payment systemMerrill Lynch got legal protection for an asset allocation strategy.One inventorpatented a technique for lying a box。
2010考研英语真题与答案(含阅读第一篇)
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2010年全国硕士研究生入学统一考试英语试题日期:2010-01-09 18:20:09 来源:万学教育【字体:大中小】【打印】【阅读:26195次】Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark [A], [B], [C] or [D] on ANSWER SHEET 1. (10 points)In 1924 American’ National Research Council sent to engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lignting__ affected __workers productivity. Instead, the studies ended __ up ___giving their name to the ―Hawthorne effect‖, the extremely influential idea that the very___ act ___to being experimented upon changed subjects’ behavior.The idea arose because of the __ perplexing ___behavior of the women in the Hawthorne plant. According to __ accounts ___of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not __ matter ____what was done in the experiment; __ so long as _someting was changed ,productivity rose. A(n)___ awareness ___that they were being experimented upon seemed to be ___ enough ___to alter workers’ behavior ____ by____itself.After several decades, the same data were _ subjected __ to econometric the analysis. Hawthorne experiments has another surprise store _ contrary to __the descriptions on record, no systematic _evidence__ was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to__ misleading __ interpretation of what happed.__ For example ___ , lighting was always changed on a Sunday .When work started again on Monday, output __ duly ___ rose compared with the previous Saturday and__continue __to rise for the next couple of days.__ but__ , a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers__ tend __ to be diligent for the first few days of the week in any case , before __ hit __a plateau and then slackening off. This suggests that the alleged‖ Hawthorne effect ― is hard to pin down.1. [A] affected [B] achieved [C] extracted [D] restored2. [A] at [B]up [C] with [D] off3. [A]truth [B]sight [C] act [D] proof4. [A] controversial [B] perplexing [C]mischievous [D] ambiguous5. [A]requirements [B]explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B]shown [C] subjected [D] conveyed12. [A] contrary to [B] consistent with [C] parallel with [D] pealliar to13. [A] evidence [B]guidance [C]implication [D]source14. [A] disputable [B]enlightening [C]reliable [D]misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B]accidentally [C] unpredictably [D] suddenly17. [A]failed [B]ceased [C]started [D]continued20. [A]breaking [B]climbing [C]surpassing [D]hitingSection II Reading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosing [A], [B], [C] or [D]. Mark your answers on ANSWER SHEET 1. (40 points)Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.(T1)It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most bit-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War 2,at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business. and even those reviews who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were a out. These men believed in journalism as a calling , and were proud to be published in the daily press. 'So few authors have brains enough or literary gift enough to keep their own end up in journalism,' Newman wrote, "that I am tempted to define "journalism" as "a term of contempt applied by writers who are not read to writers who are".'Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England's foremost classical-music critics, and a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967,the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save tospecialists.Is there any chance that Cardus's criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly uphostered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 thatA arts criticism has disappeared from big-city newspapers.B English-language newspapers used to carry more arts reviews.C high-quality newspapers retain a large body of readers.D young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War 2 were characterized byA free themes.B casual style.C elaborate layout.D radical viewpoints.23. Which of the following would shaw and Newman most probably agree on?A It is writers' duty to fulfill journalistic goals.B It is contemptible for writers to be journalists.C Writers are likely to be tempted into journalism.D Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?A His music criticism may not appeal to readers today.B His reputation as a music critic has long been in dispute.C His style caters largely to modern specialists.D His writings fail to follow the amateur tradition.25. What would be the best title for the text?A Newspapers of the Good Old DaysB The Lost Horizon in NewspapersC Mournful Decline of JournalismD Prominent Critics in MemoryText 2Over the past decade, thousands of patents have been granted for what are called business methods. received one for its ―one-click‖ online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation’s top patent cou rt appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski , as the case is known , is ―a very big deal‖, says Dennis’D. Crouch of the University of Missouri School of law. It ―hasthe potential to eliminate an entire class of patents.‖Curbs on business-method claims would be a dramatic about-face, because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive pinhts to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should‖ reconsider‖ its state street Bank ruling.The Federal Circuit’s action comes in the wake of a series of recent decisions by the supreme Count that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being uphe ld for ―inventions‖ that are obvious. The judges on the Federal circuit are ―reacting to the anti_ patent trend at the supreme court‖ ,says Harole C.wegner, a partend attorney and professor at aeorge Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word ―about-face‖ (Line 1, Paro 3) most probably means[A] loss of good will[B] increase of hostility[C] change of attitude[D] enhancement of dignity29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsText 3In his book The Tipping Point, Malcolm Aladuell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn’t explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the ―two step flow of communication‖: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don’t seem to be required of all.The researchers’ argument stems from a simple observing about social influence, with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don’t inter act with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example from the initial influential prove resistant, for example the cascade of change won’t propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations manipulating a number of variables relating of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced. Our w ork shows that the principal requirement for what we call ―global cascades‖– the widespread propagation of influence through networks – is the presence not of a few influentials but, rather, of a critical mass of easily influenced people, each of whom adopts, say, a look or a brand after being exposed to a single adopting neighbor. Regardless of how influential an individual is locally, he or she can exert global influence only if this critical mass is available to propagate a chain reaction.31.By citing the book The Tipping Point, the author intends to[A]analyze the consequences of social epidemics[B]discuss influentials’ function in spreading ideas[C]exemplify people’s intuitive response to social epidemics[D]describe the essential characteristics of influentials.32.The author suggests that the ―two-step-flow theory‖[A]serves as a solution to marketing problems[B]has helped explain certain prevalent trends[C]has won support from influentials[D]requires solid evidence for its validity33.what the researchers have observed recently shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34.The underlined phrase ―these people‖ in paragraph 4 refers to the ones who[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35.what is the essential element in the dynamics of social influence?[A]The eagerness to be accepted[B]The impulse to influence others[C]The readiness to be influenced[D]The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced the m to report enormous losses, and it’s just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks’ lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America’s Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB’s chairman, cried out against those who ―question our motives.‖ Yet bank shares rose and the changes enhance what one lobby group politely calls ―the use of judgment by management.‖European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did ―not live in a political vacuum‖ but ―in the real word‖ and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But bank’s shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect theparalysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America’s new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility form special interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules[B]collect payments from third parties[C]cooperate with the price managers[D]reevaluate some of their assets.37.According to the author , the rule changes of the FASB may result in[A]the diminishing role of management[B]the revival of the banking system[C]the banks’ long-term asset losses[D]the weakening of its independence38.According to Paragraph 4, McCreevy objects to the IASB’s attempt to[A]keep away from political influences.[B]evade the pressure from their peers.[C]act on their own in rule-setting.[D]take gradual measures in reform.39.The author thinks the banks were ―on the wrong planet ‖in that they[A]misinterpreted market price indicators[B]exaggerated the real value of their assets[C]neglected the likely existence of bad debts.[D]denied booking losses in their sale of assets.40.The author’s attitude towards standard-setters is one of[A]satisfaction.[B]skepticism.[C]objectiveness[D]sympathyPart BDirections:For Questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which dose not fit in with the text. Mark your answers on ANSWER SHEET1. (10 points)[A] The first and more important is the consumer’s growing preference for eating out; the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession islooming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink i n Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy .At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their scale, existing infrastructure and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined—France, Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are two small to buy straight from producers, and food service operators that cater to consumers when they don’t eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as ―horeca‖: hotels, restaurants, and cafes. Overall, Europe’s wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large good producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.B→F→D→G→E→APart CDirections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written carefully on ANSWER SHEET 2. (10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it .We invert excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing.(46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them, the evidence had to be economic in order to be valid.It is painful to read these round about accounts today. We have no land ethic yet,(47) but we have at least drawn near the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds .(48) Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on ―worthless‖ species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly, or have too low a sale vale to pay as imeber crops (49) In Europe, where forestry is ecologically more advanced, the non-commercial tree species are recognized as members of native forest community, to be preserved as such, within reason.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided.(50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. Without the uneconomic pats.2010年真题答案(多方答案不统一,仅参考)Section I Use of English1.A解析:A项affect 意思是“影响,感动”; B项achieve意思是“达成,完成”; C项extract意思是“提取,榨出”;D项restore是“恢复,重建”. 这句话的意思是:他们想通过实验探究车间照明是如何影响工人的生产率的,所以答案是A。
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Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhapsthe most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time whenhigh-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To readsuch books today is to marvel at the fact that their learned contents were once deemed suitable for publication ingeneral-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that thecritics of major papers would write in detail and at length about the events they covered. Theirs was a serious business,and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could betrusted to know what they were about. These men believed in journalism as a calling, and were proud to be published inthe daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During hisforemost classical-music critics, a stylist so widely admired that his lifetime, though, he was also one of England’sAutobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet onlyone of his books is now in print, and his vast body of writings on music is unknown save to specialists.oy a revival? The prospect seems remote. Journalistic tastes had Is there any chance that Cardus’s criticism will enjchanged long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose inwhich he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that __________.[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by __________.[A] free themes.[B] casual style.[C] elaborate layout. [D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryOver the past decade, thousands of patents have seen granted for what are called business methods. Amazon comonline payment system Merrill Lynch got legal protection for an asset allocation strategy.received one for its “one-click”One inventor patented a technique for lying a box.Now the nation’s top patent court appears completely ready to scale hack on business-method patents, which havebeen controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyersabuzz the U.S court of Appeals for the federal circuit said it would use particular case to conduct a broad review ofbusiness-method patents. In re Bilski, as the case is known, is “a very big deal,”says Dennis D. Crouch of the.”University of Missouri School of law. It “has the potential to eliminate an entire class of patentsCurbs on business-method claims would be a dramatic about-face because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way ofpooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerginginternet companies trying to stake out exclusive pints to specific types of online transactions. Later, move establishedcompanies raced to add such patents to their files, if only as a defensive move against rivals that might bent them to thepunch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite thefact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselveswith patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuitissued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather tling.three, and that one issue it wants to evaluate is whether it should “reconsider” its state street Bank action comes in the wake of a series of recent decisions by the supreme. Count that has The Federal Circuit’snarrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents-patentwere being upheld for “inventions” that are obvious. The judges on the Federal circuit are “reaction says Harol d C. Wegner, a patent attorney and professor at Washington University Lawtrend at the supreme court” School.26. Business-method patents have recently aroused concern because of __________.[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.-face”(Line 1, Para 3) most probably means __________.28. The word “about[A] loss of good will [B] increase of hostility[C] change of attitude[D] enhancement of disunity29. We learn from the last two paragraphs that business-method patents __________.[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing tread against business-method patentsare driven in large part by the In his book The Tipping Point Malcol m Aladuell argues that “social epidemics” actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, orwell connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the:Information flows from the media to the influentials and from them to everyone else. “two-step flow of communication”Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.In their recent work, however, some researchers have come up with the finding that influentials have far lessat all.impact on social epidemics than is generally supposed. In fact, they don’t seem to be required: With the exception of a few The researchers’ argument stems from a simple observation about social influencecelebrities like Oprah Winfrey — whose outsize presence is primarily a function of media, not interpersonal, influence — even the most influential members of a population simply don't interact with that many others. Yet it is preciselythese non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influenceby conducting thousands of computer simulations of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced. They found that the principal requirement forwhat is called “global cascades”— the widespread propagation of influence through networks — is the presence not ofa few influentials but, rather, of a critical mass of easily influenced people.31. By citing the book The Tipping Point the author intends to __________.[A] analyze the consequences of social epidemicsg ideas[B] discuss influentials’ function in spreadin[C] exemplify people’s intuitive response to social epidemics[D] describe the essential characteristics of influentials__________.-step-flow theory”32. The author suggests that the “two[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that __________.[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebritiea enjoy wide media attention__________.34. The underlined phrase “these people” in paragraph 4 refers to the ones who[A] stay outside the network of social influence [B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35. What is the essential element in the dynamics of social influence?[A] The eagerness to be accepted [B] The impulse to influence others[C] The readiness to be influenced [D] The inclination to rely on othersBankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim atsomeone else the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, fair. These rules say they must value some assets at the price a third party would pay, not the priceand it’s just notmanagers and regulators would like them to fetch.Unfortunately, banks’ lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carrytoxic assets at prices that attract buyers, reviving the banking system will be difficult. After a bruising encounter withFinancial Acco unting Standards Board (FASB) rushed through rule changes. These gave banks Congress, America’smore freedom to use models to value illiquid assets and more flexibility in recognizing losses on long0term assets intheir income statement. Bob Herz, the FASB’s chairman, cried out against those who “question our mo.” Yet bank.”shares rose and the changes enhance what one lobby group politely calls “the use of judgment by managem European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. TheIASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstructionof rules later this y ear is strong Charlie McCreevy, a European commissioner, warned the IASB that it did“in the real wor ld” and the Europe could yet develop different rules.political vacuum” butIt was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue thatmarket prices overstate losses, because they Largely reflect the temporary illiquidity of markets, not the likely extent ofbad debts. The truth will not be known for years. But bank’s shares trade below their book value, suggesting thatinvestors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear ofbooking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, los ses must be recognized and dealt with. America’s new plan to buy up to assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules onstock options and pensions, for example, against hostility interests. But by giving in to critics now they are invitingpressure to make more concessions.36. Bankers complained that they were forced to __________.[A] follow unfavorable asset evaluation rules[B] collect payments from third parties[C] cooperate with the price managers[D] reevaluate some of their assets37. According to the author, the rule changes of the FASB may result in __________.[A] the diminishing role of management[B] the revival of the banking system-term asset losses[C] the bank’s long[D] the weakening of its independence__________.38. According to Paragraph 4, McCreevy objects to the IASB’s attempt to[A] keep away from political influences[B] evade the pressure from their peers[C] act on their own in rule-setting[D] take gradual measures in reformin that they __________.39. The author thinks the banks were “on the wrong planet”[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts[D] denied booking losses in their sale of assets-setters is one of __________.40. The author’s attitude towards standard[A] satisfaction [B] skepticism [C] objectiveness [D]sympathy合同管理制度1 范围本标准规定了龙腾公司合同管理工作的管理机构、职责、合同的授权委托、洽谈、承办、会签、订阅、履行和变更、终止及争议处理和合同管理的处罚、奖励;本标准适用于龙腾公司项目建设期间的各类合同管理工作,厂内各类合同的管理,厂内所属各具法人资格的部门,参照本标准执行。