SWOT分析模型-中英文版
swot分析英文范文
swot分析英文范文英文回答：SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. It provides a comprehensive overview of the internal and external factors that can impact the success or failure of a company.Firstly, let's discuss the strengths. These are the internal factors that give a company an advantage over its competitors. For example, a strong brand reputation, innovative products or services, a loyal customer base, or a highly skilled workforce can all be considered as strengths. These strengths can help a company to differentiate itself in the market and gain a competitive edge.Moving on to the weaknesses, these are the internal factors that hinder a company's performance or put it at adisadvantage. Common weaknesses can include a lack of financial resources, outdated technology, poor management, or a limited product range. Identifying weaknesses is crucial as it allows a company to address these issues and improve its overall performance.Now let's talk about the opportunities. These are the external factors that a company can capitalize on to grow and expand its business. Market trends, changes in consumer behavior, emerging technologies, or new market segments can all present opportunities for a company. By identifying and seizing these opportunities, a company can gain a competitive advantage and increase its market share.Lastly, we have the threats. These are the external factors that can potentially harm a company's performance or even lead to its failure. Examples of threats include intense competition, economic downturns, changes in government regulations, or shifts in consumer preferences. It is important for a company to be aware of these threats and develop strategies to mitigate their impact.中文回答：SWOT分析是一种战略规划工具，用于评估企业或组织的优势、劣势、机会和威胁。
SWOT分析法8大经典案例（中英文双语版）
SWOT分析法8大经典案例（中英文双语版）注：以下的SWOT分析案例并不是最新的，但仍有参考和借鉴价值。
案例一：中国电信的SWOT分析在已经过去的一年里，中国电信的新闻热点、焦点不断。
电信资费的调整、中国电信南北大分拆以及中国电信将面临入世挑战等让人们瞩目。
在新的一年里，中国电信又将上演一场“与狼共舞”的惊险剧目。
面对激烈的市场竞争，对中国电信进行SWOT分析,也许能让大家对中国电信未来的发展有一个清醒的、客观的认识。
中国电信的优势(strength)和劣势(weakness)分析自20世纪80年代中期起，中国电信经历了近20年的高速发展，已经形成了规模效益。
尽管此间经历了邮电分营、政企分开、移动寻呼剥离、分拆重组等一系列的改革，但在中国的电信业市场上，中国电信仍具有较强的竞争和发展优势。
主要表现在客户资源、网络基础设施、人才储备、服务质量等方面：1、中国电信市场引入竞争机制后，中国电信与中国移动、中国联通、中国网通等运营商展开激烈竞争。
中国电信南北分拆后，在保留原有大部分固定电话网和数据通信业务的同时，继承了绝大部分的客户资源、保持良好的客户关系，在市场上占领了绝对的优势。
1.79亿的固定电话用户，1500多万的数据通信用户，为中国电信发展业务，增加收入奠定了良好的基础。
2、中国电信基础网络设施比较完善。
改革开放20多年来，中国电信己建成了覆盖全国，以光缆为主、卫星和微波为辅的高速率、大容量、具有一定规模、技术先进的基础传输网、接入网、交换网、数据通信网和智能网等。
同时DWDM传输网，宽带接入网相继建设数据通信网络和智能网不断扩容。
中国电信的网络优势已经成为当前企业发展的核心能力，同时具备了向相关专业延伸的基础和实力。
3、中国电信在发展过程培养和储备了一大批了解本地市场、熟悉通信设备的电信管理和技术的能力较高、结构合理的管理和专业人才。
同时中国电信还积累了大量丰富的运营管理经验，拥有长期积累的网络管理经验、良好的运营技能和较为完善的服务系统。
SWOT中英文
SWOT分析工作by Nigel Piercy and William GilesCardiff Business School and Strategic Marketing Development Unit, Marlow介绍SWOT(优势、劣势、机会和威胁)分析是在发展战略规划中最常见的实际分析工具, 是主管和顾问常用的实际分析方法。
就像大多数读者所知道的,SWOT分析是评估公司做出战略计划时的一个简单构造法，来找出公司的优势和劣势,并在外界环境中比较机遇和风险。
我们还不确定s wot分析方法的来源,但是有一个最好的swot分析运用是Abell和Hammond在1979年把SWOT分析用于市场分割和公司战略的分析。
运用SWOT分析方法吸引人的地方是这一技术是常见的和用户更容易理解的以及为公司在未来有能力开发一个好的项目提供了一个简单的结构化图。
事实上,这项技术非常著名的是我们有些保留主题是管理者不喜欢顾问和作者重新发现方向的书面作品!这就是说,我们的经验表明,是市场使swot分析得以重用,下面对其解释。
通过我们的观察,这个工具的使用将会普遍变得草率和失去重点，对随意的生产模式的鄙视也许是个很经典的例子!这必定是承认了利用SWOT分析是经常做得好的, 但这并不需要技巧的运用。
根据我们运用在管理公司上的技术经验,我们提出了几个建议如何在动态技术下形成新的洞察力和策略。
但是,首先,我们不应该忘记SWOT分析被广泛运用的原因(我们甚至滥用!)是它固有的特点。
它们是:●Swot分析技术是很简单的足够管理者很直接很容易的接触这个技术，不需要涉及计算机和管理科学。
●运用swot分析这个模型可以没有大的公司团体或者市场信息系统，但是它有足够的灵活性把两者整合在一起。
●Swot分析为我们提供了一个混合了定量的和定性的信息，确定的和不确定的事实，已知的和半知的理解的规划图，这就是战略营销策划。
很多公司和管理者提出swot分析是可行的,这些成果都能变成现实,能制定出真正的可行的策略。
swot分析英文版
SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。
SWOT分析英文版及案例
SWOT分析英文版及案例SWOT分析是一种广泛应用于商业和组织管理领域的工具，用于评估一个组织或项目的优势、劣势、机会和威胁。
SWOT代表Strengths（优势）、Weaknesses（劣势）、Opportunities（机会）和Threats（威胁）。
Strengths（优势）:1.地理位置优越，咖啡店位于市中心的繁华地段，容易吸引过往行人和附近办公区的员工。
2.优质的咖啡，咖啡店使用优质的咖啡豆，并拥有专业的咖啡师，能提供出色的咖啡品质和个性化服务。
3.设计独特的室内装饰，咖啡店的室内装饰充满了创意与舒适感，吸引了许多艺术爱好者和学生。
Weaknesses（劣势）:1.高昂的租金，位于市中心的租金非常高，对店铺的盈利构成了一定的压力。
2.劳动力不稳定，由于员工流动性较大，员工的培训和保持一定水平的客户服务变得有些困难。
3.缺乏多样化的产品，目前的菜单主要以咖啡为主，但其他饮品和小吃的种类有限。
Opportunities（机会）:1.增加新产品，引入新的饮品和小吃，满足不同消费者的需求，吸引更多潜在客户。
2.扩展到其他位置，在城市其他繁忙地段开设新店，扩大市场份额。
Threats（威胁）:1.竞争对手的存在，其他咖啡店和咖啡连锁品牌在附近竞争激烈，可能对店铺的客流量产生影响。
2.提高的成本，可能面临供应商提价、人工成本上涨等问题，对店铺的盈利能力造成威胁。
3.宏观经济环境的不稳定，经济不确定性和通货膨胀压力可能影响顾客的消费能力和购买欲望。
根据以上的SWOT分析，该咖啡店可以采取以下战略措施：1.提高员工留存率，加强对员工的培训和福利，提供良好的工作环境和发展机会，以减少员工流动率。
2.调整菜单，增加更多的饮品和小吃选项，以满足更广泛的消费者需求。
3.利用社交媒体营销，通过定期更新社交媒体平台的内容和与用户互动，提高品牌的可见性和吸引力。
4.与周边店铺合作，与其他当地商家建立长期合作关系，共同举办推广活动，互相促进业务增长。
SWOT分析模型(英文版)共16页文档
Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration
To make sure your analysis is put to good use, include these before and after steps in your analysis process:
8. Match internal weaknesses with external threats and record the resulting Weaknesses-Threats Strategies.
At this point in the process, you’ll have a significant list of potential strategies. You’ll need to weigh the impact of the various factors in your analysis and select the most feasible strategy to implement. Ideally, you’ll select a SO strategy, but often you’ll need to implement one of the other three types of strategies to overcome a weakness or address a threat before being in a position to implement a S-O strategy.
英文版个人SWOT分析
总的来说，就业形势不容乐观，自身能力还需提高，但是我拥有一颗积极向上，无惧困难，勇往直前的心，并且拥有坚持不懈，专注投入的良好品质。此外，还拥有善于分析，逻辑性强，条理分明的工作能力。虽然我不擅长交际，不喜欢应酬，但这正好有利于我专心于工作和学习，并且有足够的时间陪伴家人和真正的好朋友，我乐得自在。
②Lack of flexibility缺乏灵活应变
③Sometimesnot very confident有时不是很自信
④Sometimes afraid of making mistakes有时怕出错
⑤Irresolute and hesitant优柔寡断
⑥Also at the stage of knowledge, lack of experience还处于知识储备阶段，经验不足
④Legal and policy environment gradually improved法律政策环境逐步完善
⑤Insurancecompanies provide regular staff training and formed the talent selection and incentive mechanism保险企业提供的定期员工培训和业已形成的人才选拔和激励机制
ST利用内部优势回避外部威胁
WT减少内部弱点回避外部威胁
Because I can focus and persevere, during the period of University, I should strive to learn professional knowledge, enhance their own strength in order to adapt to the insurance industry demanding and more staff and more severe employment situation.
英语swot分析案例范文
英语swot分析案例范文SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats, is a strategic planning tool used to evaluate the internal and external factors that can impact the performance of a company, product, or project. This analysis can be applied to various aspects of business, including marketing, product development, and overall business strategy. In this case, we will be conducting a SWOT analysis of a fictional company, XYZ Inc., toillustrate how this tool can be used to assess thecompany's current situation and develop strategies forfuture success.Starting with the strengths of XYZ Inc., the companyhas a strong brand reputation and a loyal customer base. This is a significant advantage as it can lead to repeat business and positive word-of-mouth marketing. Additionally, the company has a talented and experienced team of employees who are dedicated to delivering high-quality products and services. This skilled workforce is a valuableasset that can help the company maintain a competitive edge in the market. Furthermore, XYZ Inc. has a robust distribution network and efficient supply chain management, which allows the company to deliver its products to customers in a timely manner.On the other hand, XYZ Inc. also has its weaknesses. One of the main weaknesses of the company is its limited financial resources. This can hinder the company's ability to invest in research and development, marketing, and expansion opportunities. Additionally, the company may lack a diverse product range, which could limit its appeal to a wider customer base. Furthermore, XYZ Inc. may struggle with outdated technology and inefficient processes, which can impact its ability to innovate and adapt to changing market trends.Moving on to the opportunities for XYZ Inc., the company has the potential to expand into new markets and diversify its product offerings. By identifying and capitalizing on emerging trends and consumer demands, the company can position itself for growth and increasedprofitability. Additionally, XYZ Inc. can explore strategic partnerships and collaborations with other companies to leverage their resources and expertise. Moreover, the company can invest in new technologies and digitalmarketing strategies to reach a wider audience and improve customer engagement.However, XYZ Inc. also faces threats that can impactits business operations. One of the main threats is intense competition from existing and new players in the market. This can lead to price wars, reduced market share, and decreased profitability. Additionally, economic instability, regulatory changes, and geopolitical issues can pose significant risks to the company's operations. Furthermore, rapid technological advancements and changing consumer preferences can make it challenging for XYZ Inc. to stay ahead of the competition and meet evolving customer needs.In conclusion, conducting a SWOT analysis of XYZ Inc. has provided valuable insights into the company's internal and external factors that can impact its performance. By leveraging its strengths, addressing its weaknesses,capitalizing on opportunities, and mitigating threats, the company can develop effective strategies to achieve sustainable growth and success. This analysis serves as a powerful tool for decision-making and strategic planning, enabling XYZ Inc. to navigate the complex and dynamic business environment with confidence and clarity.。
SWOT分析法(纯英文版)
Threats
1 some famous brands possess the most part of market shares. 2 the core technology of discoloration is easy to be imitated, if we depend on one straw, we are to be kicked out of the market sooner or later.
SWOT 分析
SWOT ANALYSIS
SWOT 分析
S
Strength
竞争优势
Internal Factor
W 0
T
Weakness
竞争劣势
Opportunity 机会
External factors
Threats
威胁
1 we’ve applied for the national patent(国家专利), and there is nobody but our company that grasps the core technology of discoloration. 2 our technology is mature, thus producing a large number of high-quality production, they are efficient, the effect of discoloration is stable and clothes won’t fade for a long time. 3 this color-changing washing powders are well received in the mainstream market. 4 whatever how dirty your clothes are, they can be cleaned quickly just by putting little our product in them.
SWOT分析法(纯英文版)
THE STRENGTH
THE WEAKNESS
1 This model has not yet widely recognized among people. 2 We have a extreme shortage of manpower, in fact, up till now, we have only six people in our company.
3 Through persistent research and development, cut costs by searching for the simplified procedures and cheap materials, offer the customers a competitive discount ^_^
Threats
1 some famous brands possess the most part of market shares. 2 the core technology of discoloration is easy to be imitated, if we depend on one straw, we are to be kicked out of the market sooner or later.
ACTION PLANS
1 We should strengthen advertisement intensity to attract more new customers, let more people know our brand.
2
Employ more people(the most important)
swot分析英文作文
swot分析英文作文Strengths:1. High-quality products: Our company prides itself on producing top-notch products that meet the highest standards in the industry. Our commitment to quality sets us apart from our competitors and ensures customer satisfaction.2. Strong brand reputation: Over the years, we have built a strong brand reputation that is synonymous with trust and reliability. Customers recognize and trust our brand, which gives us a competitive edge in the market.3. Efficient supply chain: Our well-established supply chain allows us to deliver products to customers in a timely manner. This efficiency not only reduces costs but also enhances customer experience by ensuring prompt delivery.4. Skilled workforce: Our company boasts a highly skilled and motivated workforce. Our employees are dedicated to their work and constantly strive for excellence, which contributes to the overall success of the company.Weaknesses:1. Limited market presence: Despite our strong brand reputation, we have a limited market presence in certain regions. This restricts our growth potential and makes it difficult to compete with larger competitors who have a wider reach.2. Lack of diversification: Our product portfolio is heavily focused on a specific niche market. While this has allowed us to establish a strong presence in that market, it also makes us vulnerable to changes in customer preferences or economic conditions.3. Reliance on key suppliers: We heavily rely on a few key suppliers for raw materials. Any disruption in thesupply chain or a change in supplier pricing could significantly impact our operations and profitability.4. Limited technological innovation: Our company has not been at the forefront of technological innovation in our industry. This puts us at a disadvantage compared to competitors who are constantly investing in new technologies to improve their products and processes.Opportunities:1. Emerging markets: There is a growing demand for our products in emerging markets. Expanding into these markets can provide us with new growth opportunities and increase our market share.2. Online sales: The rise of e-commerce presents an opportunity for us to reach a wider customer base and increase sales. Investing in online platforms and marketing strategies can help us tap into this growing market.3. Product diversification: Expanding our productportfolio to cater to a broader range of customer needs can help us capture new market segments and reduce our dependence on a single niche market.4. Strategic partnerships: Collaborating with other companies in complementary industries can help us leverage their expertise and resources to drive innovation and expand our market reach.Threats:1. Intense competition: Our industry is highly competitive, with numerous players vying for market share. Competitors may offer similar products at lower prices or with better features, posing a threat to our market position.2. Economic downturn: A downturn in the economy can lead to reduced consumer spending, impacting our sales and profitability. It is important to have strategies in place to weather economic uncertainties.3. Changing regulations: Changes in regulations, such as stricter environmental standards or trade policies, can increase compliance costs and affect our operations. Staying updated and adaptable to regulatory changes is crucial to avoid penalties and maintain competitiveness.4. Rapid technological advancements: Technology is constantly evolving, and failure to keep up with these advancements can render our products obsolete. Investing in research and development is essential to stay ahead of technological disruptions in the industry.。
行政swot分析范文
行政swot分析范文（中英文版）Task Title: SWOT Analysis Example for AdministrationEvery organization, regardless of its size or nature, requires effective administrative support to function smoothly.In this SWOT analysis example, we will examine the strengths, weaknesses, opportunities, and threats related to the administration of a hypothetical organization.Strengths:1.Experienced administrative staff: The organization boasts a team of skilled and experienced administrative staff members who are well-versed in handling various tasks efficiently.2.Streamlined processes: The administration has successfully implemented streamlined processes, reducing paperwork and enhancing productivity.3.Advanced technology: The organization utilizes advanced technology, such as automated systems and software, to streamline administrative tasks.弱点：1.Limited resources: The administrative department may face challenges due to limited resources, including a tight budget and a small team.ck of communication: There might be a lack of effectivecommunication between the administrative staff and other departments, leading to misunderstandings and inefficiencies.3.Outdated procedures: Some administrative procedures may still rely on outdated methods, causing delays and reducing productivity.Opportunities:1.Training and development: The organization can invest in training programs to enhance the skills and knowledge of the administrative staff, leading to improved performance.2.Technological advancements: Leveraging new technologies can further automate administrative tasks, reducing human error and increasing efficiency.3.Collaboration with other departments: Strengthening communication and collaboration with other departments can help the administrative staff better understand their needs and provide more effective support.威胁：1.Economic downturn: An economic downturn may lead to budget cuts, affecting the administrative department"s operations and resources.2.Increased competition: Competing organizations may offer better administrative services, posing a threat to the organization"s ability to attract and retain clients.3.Regulatory changes: Changes in regulations may require the administrative staff to adapt to new policies and procedures, potentially causing disruptions.In conclusion, the administrative department of the organization has several strengths, including experienced staff and streamlined processes.However, there are also weaknesses, such as limited resources and a lack of communication.To capitalize on opportunities and mitigate threats, the organization should invest in training and technology, as well as improve communication and collaboration.。
SWOT分析英文版及案例
5
Health Center
Starting position
… …
case
These characteristics resulted in this health centre facing up to a lot of problems with the accommodation of the patients
SWOT Analysis
S
O
W T
Strengths
• Positive tangible and intangible attributes, internal to an organization. • They are within the organization’s control
SWOT Analysis
Step 4 List S, W, O, T in the SWOT Matrix
5
Step 3 Create a workshop environment Step 2 Allocate research and information-gathering tasks Step1 Establish the objectives
steps
• Step 3: The manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropriate • Step 4: SWOT matrix
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SWOT Analysis
SWOT分析英文版及案例
Rules
• Using SWOT analysis grid (next 2 slides) • Two groups • Using paper • 10 minutes for analysis • 10 minutes for decision making
EXTERNAL FACTORS
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Review of SWOT analysis
Review
• What is SWOT analysis?
S
Strengths
O
Opportunities
W
Weaknesses
T
Threats
What is SWOT analysis
• A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business.
SWOT Analysis
SW
OT
Threats
• External factors, beyond an organization’s control, which could place the organization mission or operation at risk.
• The organization may benefit by having contingency plans to address them if they should occur.
SWOT analysis
swot分析案例英文范文
swot分析中英文对照文献SWOT是一种分析方法，用来确定企业本身的竞争优势（strength），竞争劣势（weakness），机会（opportunity）和威胁（threat），从而将公司的战略与公司内部资源、外部环境有机结合。
因此，清楚的确定公司的资源优势和缺陷，了解公司所面临的机会和挑战，对于制定公司未来的发展战略有着至关重要的意义。
SWOT分析的步骤： 1、罗列企业的优势和劣势，可能的机会与威胁。
2、优势、劣势与机会、威胁相组合，形成SO、ST、WO、WT策略。
3、对SO、ST、WO、WT策略进行甄别和选择，确定企业目前应该采取的具体战略与策略。
SWOT矩阵：优势劣势机会 so战略（增长性战略） wo战略（扭转型战略）威胁 st战略（多种经营战略）wt战略（防御型战略）竞争优势（S）是指一个企业超越其竞争对手的能力，或者指公司所特有的能提高公司竞争力的东西。
例如，当两个企业处在同一市场或者说它们都有能力向同一顾客群体提供产品和服务时，如果其中一个企业有更高的赢利率或赢利潜力，那么，我们就认为这个企业比另外一个企业更具有竞争优势。
公司管理者应当确认每一个机会，评价每一个机会的成长和利润前景，选取那些可与公司财务和组织资源匹配、使公司获得的竞争优势的潜力最大的最佳机会。
潜在的发展机会可能是：●客户群的扩大趋势或产品细分市场●技能技术向新产品新业务转移，为更大客户群服务●前向或后向整合●市场进入壁垒降低●获得购并竞争对手的能力●市场需求增长强劲，可快速扩张●出现向其他地理区域扩张，扩大市场份额的机会危及公司的外部威胁（T）：在公司的外部环境中，总是存在某些对公司的盈利能力和市场地位构成威胁的因素。
如产品是否新颖，制造工艺是否复杂，销售渠道是否畅通，价格是否具有竞争性等。
如果一个企业在某一方面或几个方面的优势正是该行业企业应具备的关键成功因素，那么，该企业的综合竞争优势也许就强一些。
需要指出的是，衡量一个企业及其产品是否具有竞争优势，只能站在现有潜在用户角度上，而不是站在企业的角度上。
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《SWOT分析模型》－职业技能精进UTM HRWilsonLiu课程目标•SWOT分析法（也称TOWS分析法、道斯矩阵）即态势分析法，20世纪80年代初由美国旧金山大学的管理学教授韦里克提出，经常被用于企业战略制定、竞争对手分析等场合。
•SWOT analysis (also known as TOWS analysis, Dawes matrix) that trend analysis, the early 20th century by the United States 80 University of San Francisco professor of management Weihrich proposed, is often used for corporate strategy development, competitor analysis and so on .•让所有学员能清晰的了解SWOT的分析法，并运用在实际中,精进自身的管理技巧.•So that all students can clearly understand the SWOT analysis method, and use in practice, sophisticated self-management skills.课程大纲SWOT分析模型简介(Introduction to SWOT analysis model) SWOT模型含义介绍(SWOT model describes the meaning) SWOT分析模型方法(Method of SWOT analysis model)SWOT分析步骤(SWOT Analysis Steps)应用SWOT分析法的简单规则(SWOT analysis of the simple application of the rules)SWOT模型的局限性(Limitations of SWOT model)SWOT案例(SWOT example)•在现在的战略规划报告里，来自于麦肯锡咨询公司的SWOT分析，包括分析企业的有所（Strength）、劣势（Weakness）、机会（Opportunity）和威胁（Threats）。
因此，SWOT分析实际上是将对企业内外部条件各方面内容进行综合和概括，进而分析组织的优劣势、面临的机会和威胁的一种方法。
•Strategic planning in the present report, from the McKinsey consulting firm's SWOT analysis, includinganalysis of companies have (Strength),weakness(Weakness),opportunity (Opportunity)and threats(Threats).Therefore, SWOT analysis is actually theinternal and external conditions will all aspects ofcomprehensive and general, and then analyzesadvantages and disadvantages of the organization,opportunities and threats facing one way.•通过SWOT分析，可以帮助企业把资源和行动聚集在自己的强项和有最多机会的地方。
•Through SWOT analysis can help companies gather their resources and actions in their own strengths and has the most opportunities.•优劣势分析主要是着眼于企业自身的实力及其与竞争对手的比较，而机会和威胁分析将注意力放在外部环境的变化及对企业的可能影响上。
在分析时，应把所有的内部因素（即优劣势）集中在一起，然后用外部的力量来对这些因素进行评估。
•SWOT analysis is mainly focused on their own strength and its comparison with competitors, and opportunities and threats analysis will focus on the external environment changes and the possible impact on the enterprise. In the analysis, should put all the internal factors (ie, strengths and weaknesses) together, and then use external power to assess these factors.Strengths(优势)Weaknesses(劣势)Opportunities (机遇)Strength-Opportunitystrategies(优势,机遇策略)Weakness-Opportunitystrategies(弱点，机遇策略)Threats (威胁)Strength-Threatstrategies(优势,威胁策略)Weakness-Threatstrategies(弱点,威胁策略)1、机会与威胁分析（OT）环境发展趋势分为两大类：一类表示环境威胁(T)，另一类表示环境机会(O)。
环境威胁指的是环境中一种不利的发展趋势所形成的挑战，如果不采取果断的战略行为，这种不利趋势将导致公司的竞争地位受到削弱。
环境机会就是对公司行为富有吸引力的领域，在这一领域中，该公司将拥有竞争优势。
Environmental trends are divided into twocategories: one that environmental threats (T), and those that environmental opportunities (O).Environmental threat that is a negativeenvironmental trends in the formation of thechallenges, if you do not take decisive strategic behavior, this negative trend will cause theCompany's competitive position has been weakened.Environmental opportunities is attractive forareas of corporate behavior, in this area, thecompany will have a competitive advantage.2、优势与劣势分析（SW）识别环境中有吸引力的机会是一回事，拥有在机会中成功所必需的竞争能力是另一回事。
每个企业都要定期检查自己的优势与劣势，这可通过“企业经营管理检核表”的方式进行。
企业或企业外的咨询机构都可利用这一格式检查企业的营销、财务、制造和组织能力。
每一要素都要按照特强、稍强、中等、稍弱或特弱划分等级。
Identify attractive opportunities in the environment is one thing, with the opportunities necessary for success in the competitive ability is another matter. Each enterprise must regularly check their own strengths and weaknesses, which can be "business management checklist " manner.Enterprise or outside the advisory body to check the format can be used by corporate marketing, finance, manufacturing, and organizational skills. Each element must be inaccordance with the particularly strong, slightly stronger, medium, slightly weak or very weak division level.•竞争优势可以指消费者眼中一个企业或它的产品有别于其竞争对手的任何优越的东西，它可以是产品线的宽度、产品的大小、质量、可靠性、适用性、风格和形象以及服务的及时、态度的热情等。
虽然竞争优势实际上指的是一个企业比其竞争对手有较强的综合优势，但是明确企业究竟在哪一个方面具有优势更有意义，因为只有这样，才可以扬长避短，或者以实击虚。
•Competitive advantage can mean the eyes of consumers ofa company or its products different from any of itscompetitors excellent thing, it can be the width of product lines, product size, quality, reliability, suitability, style and image, and service Timely, enthusiastic attitude and so on.While competitive advantage is the fact that a businessthan its competitors, strong integrated strength, but where is a clear business advantage has more sense, because the only way to avoid weaknesses, or to rely on the enemy.•由于企业是一个整体，而且竞争性优势来源十分广泛，所以，在做优劣势分析时必须从整个价值链的每个环节上，将企业与竞争对手做详细的对比。