跨文化交际UNIT1
跨文化交际 unit 1Communication1
关于用语
关于标点
关于空间
关于标题
独立知识点与概念 主题鲜明 标题字数 尽量人性化 分级标题的之间的逻辑性
关于空间
先见文，后见图、表 行长一般以 80-100mm 为适 最有价值信息放在最前面 页面力求丰满
关于文字
增进文字易读性
能见度(visibility) 能辨度(legibility) 能解度(readability)
同类演讲次数
根源（1）观众的数量规模
根源（2）内容的熟悉程度
关于成功者
做别人不敢做的事 做别人不愿做的事 做别人做不了的事
成功其实开始于下定决心
并全力以赴
演讲成功四要素
明确目标 以终为始 知彼知已 组织内容 主题大纲 加味添料 注重细节 呈现形式 用图表说话 PPT制作常识 预演彩排 开场白与结束 避免事项
倾听技巧
• 适当的作笔记； • 关注对方的肢体语言
– – – – 面部表情 姿势 个人空间 语音语调
What is culture?
• The term “culture” was first used in this way by the pioneer English Anthropologist Edward B. Tylor （1832-1917）in his book, Primitive Culture, published in 1871.
加味添料
多媒体 实验
适当的幽默
案例 游戏 实践演练
人性故事
针对性的问题
比喻/证据/示范
加味添料掌握技巧
问一个煽动性问题 引用名人精句 让数字说话 讲述主题相关的亲身经历 摘述最近新闻焦点
跨文化交际unit 1练习
Unit 1 Intercultural Communication, Culture, Language and CommunicationPart I Blank FillingDirections: Fill in each underlined space with a proper expression.1.Intercultural communication refers to the communication between different cultural__________.nguage is a system of __________ __________ symbols used for human communication.3.Culture has the properties of being __________,__________,__________,__________, and__________.4. The sentence “ a rose by any other name smells just as sweet.” is cited to prove that language is __________.5. In the conversation John: "Morning, Mary!" Mary: “Morning, John!”, the decoder of the communication is __________.Part II T or FDirections:Read the following statements and decide whether they are true or false.1. ____ In a broad sense, culture means the total way of life of a people, including the patterns of belief, customs, objects, institutions, techniques, and language that characterizes the life of the human community.2. ____ The positive feeling we possess at the affective level, including affirmation, self-esteem, comfort, trust, and safety may contribute to successful intercultural communication3. ____ The example of Wild boy of A veyon indicates that human beings lack of cultural communication can not be called real human beings.4. ____ When we compare culture to an iceberg, we say most of components of culture are hidden under the water.5. ____ The word “language”in “Hemingway’s language ”means everything in a language system that makes it different from any other such system6. ____ The example of Eskimo tribes’ word use of snow is to illustrate that Language also exerts its influence on culture.7. ____ That “Tom talks to himself while flourishing his toy gun”belongs to human-machine communication.8. ____ The primary purpose of downward communication is to provide feedback, ask questions or information.9. ____ Enculturation is the process which adopts the changes brought about by another culture and develops an increased similarity between the two cultures.10. ____ If a native speaker of English says to you “That’s a very nice coat you’re wearing.”, you can answer it by saying, “Do you really like it?”Part III Multiple ChoiceDirections:There are 25 incomplete sentences in this part. For each sentence there are four choices marked A), B), C) and D). Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center.1. The following are all Chinese equivalence to the English word communication except _____.A. 传播C. 交通D. 散发2. Which of the following is not the reason for increased intercultural communication?A. Mobile means of transportB. Easy and convenient communication channelC. Globalization of world economyD. The development of English language3．The following are all features of communication except _____.A. dynamicB. systematicC. vocalD. symbolicPart IV Short Answer Questions. (15%)Directions:Choose three questions from the following five questions and answer them briefly. Write your answers on the ANSWER SHEET1. What’s the Relationship between language and culture?2. How to understand cultural Iceberg?Key 1: Like an iceberg what we can see about culture is just the tip of the iceberg; the majority of it is intangible, beyond sight. And the part of culture that is visible is only a small part of a much bigger whole. It is said nine-tenth of culture is below the surface.Key 2: (Just as an iceberg which has a visible section above the waterline and a larger invisible section below the waterline, culture has some aspects that are observable and others that can only be suspected and imagined. Also like an iceberg, the part of culture that is visible is only a small part of a much bigger whole. It is said nine-tenth of culture is below the surface.Part V T ranslationDirections:Translate the following sentences into ChineseNothing.Part V Case studies.Directions: S tudy the following cases and answer the questions. Choose two from the three cases.Case 1Here is a story of Litz, a Finnish and her Chinese husband Dick. Dick’s mother comes to USA to visit them. Half a month later Litz asks Dick how long his mother is going to stay with them. Here is the conversation:Litz: Dick, how long is your mum going to stay?Dick: I don’t know. I haven’t asked her.Litz: Why not ask her?Dick: What do you mean by asking her?Litz: I mean what I said. Just ask her how long she’s going to stay.Dick’s mother hears the conversation, and the next day she tells her son that she wants to go back to China.Can you diagnose the problem in the communication?Case 2Did you ever experience misunderstanding in your communication with a foreigner? Or did you read anything about this? Please describe the situation and analyze the reason.Note:Othe exercises are on Page 12-13 in the book《跨文化交际实用教程》（by 胡超）。
跨文化交际实用教程unit1重点词汇及问题
跨文化交际实用教程unit1重点词汇及问题Unit 1第一单元需要掌握的术语：Global village:All the different parts of the world form one community linked together by electronic communications, especially the Internet.Melting pot:a socio-cultural assimilation of people of different backgrounds and nationalities.Cultural Diversity: refers to the mix of cultures and sub-cultures of a group or organization or region.Intercultural communication: communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event. Culture: a learned set of shared interpretations about beliefs, values, and norms, which affect the behavior of a relatively large group of people.Encul turation: all the activities of learning one’s culture are called enculturation. Acculturation: the process which adopts the changes brought about by another culture and develops an increased similarity between the two cultures. Ethnocentrism: the belief that your own cultural background is superior.SourceThe source is the person with an idea he or she desires to communicate.EncodingEncoding is the process of putting an idea into a symbol.MessageThe term message identifies the encoded thought. Encoding is the process, the verb; the message is the resulting object.ChannelThe term channel is used technically to refer to the means by which the encoded message is transmitted. The channel or medium, then, may be print, electronic, or the light and sound waves of the face-to-face communication.NoiseThe term noise technically refers to anything that distorts the message the source encodes.ReceiverThe receiver is the person who attends to the message.DecodingDecoding is the opposite process of encoding and just as much an active process. The receiver is actively involved in the communication process by assigning meaning to the symbols received.Receiver responseReceiver response refers to anything the receiver does after having attended to and decoded the message.（信息接受者在收到并解码/理解信息之后所作出的反应）FeedbackFeedback refers to that portion of the receiver response of which the source has knowledge and to which the source attends and assigns meaning.（信息接受者所作出的反应中能让信息发送者收到并理解的那一部分）ContextGenerally, context can be defined as the environment in which the communication takes place and which helps define the communication.五、简答和案例分析1. What are the four trends that lead to the development of the global village?The four trends that lead to the development of global village are:1) Convenient transportation systems;2) Innovative communication systems;3) Economic globalization;4) Widespread migration(p.8-9)2. What are the three aspects where the cultural differences exist?The three aspects where the cultural differences exist are:1) the material and spiritual products people produce2) what they do 3) what they think3. What are the three ingredients of culture?The three ingredients of culture are:1) artifacts 2) behavior3) concepts (beliefs, values, world views…)4. How to understand cultural iceberg?Just as an iceberg which has a visible section above the waterline and a larger invisible section below the waterline, culture has some aspects that are observable and others that can only be suspected and imagined. Also like an iceberg, the part of culture that is visible is only a small part of a much bigger whole. It is said nine-tenth of culture is below the surface. (pg. 7)5. What are the characteristic of culture?1) Culture is shared,2) Culture is learned,3) Culture is dynamic,4) Culture is ethnocentric.6. What are the characteristic of communication?1) Communication is dynamic2) Communication is irreversible3) Communication is symbolic4) Communication is systematic5) Communication is transactional. (pg. 8)6) Communication is contextual. (pg. 8)7. How is Chinese addressing different from American addressing?1) In China, the use of given names is limited to husband and wife, very close friends, juniors by elders or superiors, while more English-speaking people address others by using the first name, even when people meet for the first time.2) Chinese often extend kinship terms to people not related by blood or marriage. These terms are used after the surname to show politeness and respect. (pg. 23), but The English equivalents of the above kinship terms are not so used.3) In Chinese, people use a person’s title, office, or profession in addressing people. In English, only a few occupations or titles are used .8. How is the Chinese writing style different from the American style?1) Some oriental writing…is marked by what may be called an approach by indirection. In this kind of writing, the development of the paragraph may be said to be ‘turning and turning in a widening gyre.’The circles or gyres turn around the subject and show it from a variety of tangential views, but the subject is never looked at directly. Things are developed in terms of what they are not, rather than in terms of what they are.”2) An English paragraph usually begins with a topic statement, and then, by a series of subdivisions of that topic statement, each supported by example and illustrations,proceeds, to develop that central idea and relate that idea to all other ideas in the whole essay, and to employ that idea in it proper relationship with the other ideas, to prove something, or perhaps to argue something.”9. What are the different features of M-time and P-time?回答时注意：Monochronic 和Polychronic 两项都要列举几条，八条不用都回答上，但是第一条一定要回答上。
跨文化交际全部答案
参考资料Unit 1 Communication Across CulturesReading IIntercultural Communication：An IntroductionComprehension questions1. Is it still often the case that “everyone‟s quick to blame the alien” in the contemporary worldThis is still powerful in today‘s social and political rhetoric. For instance,it is not uncommon intoday‘s society to hear people say that most, if not all, of the social and economic problems arecaused by minorities and immigrants.2. What‟s the difference between today‟s intercultural contact and that of any time in the pastToday‘s intercultural encounters are far more numerous and of greater importancethan in anytime in history.3. What have made intercultural contact a very common phenomenon in our life todayNew technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter.4. How do you understand the sentence “culture is everything and everywhere”Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behavein our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communicationThe three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state).6. What does one‟s family teach him or her while he or she grows up in itThe family teaches the child what the world looks like and his or her place in that world.7. Why is it impossible to separate our use of language from our cultureBecause language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning toPeople can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society existA free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society.Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changedMany things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.2. What a “global village” is likeAs our world shrinks and its inhabitants become interdependent, people from remote cultures increasingly come into contact on a daily basis. In a ―global village‖, members of once isolated groups of people have to communicate with members of other cultural groups. Those people maylive thousands of miles away or right next door to each other.3. What is considered as the major driving force of the post-1945 globalizationTechnology, particularly telecommunications and computers are considered to be the major driving force.4. What does the author mean by saying that “the …global‟may be more local than the …local‟”The increasing global mobility of people and the impact of new electronic media on human communications make the world seem smaller. We may communicate more with people of other countries than with our neighbors, and we may be more informed of the international events than of the local events. In this sense, ―the ‗global‘ may be more local than the ‗local‘‖.5. Why is it important for businesspeople to know diverse cultures in the worldEffective communication may be the most important competitive advantage that firms have to meet diverse customer needs on a global basis. Succeeding in the global market today requires the ability to communicate sensitively with people from other cultures,a sensitivity that is based on an understanding of cross-cultural differences.6. What are the serious problems that countries throughout the world are confronted withCountries throughout the world are confronted with serious problems such as volatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case of MichaelFayThis case shows that in a world of international interdependence, the ability tounderstand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towardsglobalizationGlobalization, for better or for worse, has changed the world greatly. Whether we like it or not, globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.Translation纵观历史，我们可以清楚地看到，人们由于彼此所处地域、意识形态、容貌服饰和行为举止上存在的差异，而长久无法互相理解、无法和睦相处。
(完整版)新编跨文化交际英语教程_参考答案Unit1
Unit 1Communication Across CulturesReading IIntercultural Communication：An IntroductionComprehension questions1. Is it still often the case that “everyone’s quick to blame the alien” in the contemporary world?This is still powerful in today’s social and political rhetoric. For instance, it is not uncommon in today‘s society to hear people say that most, if not all, of the social and economic problems are caused by minorities and immigrants.2. What’s the difference between today’s intercultural co ntact and that of any time in the past?Today‘s intercultural encounters are far more numerous and of greater importance than in any time in history.3. What have made intercultural contact a very common phenomenon in our life today?New technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter.4. How do you understand the sentence “culture is everything and everywhere”? Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communication?The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state).6. What does one’s family teach him or her while he or she grows up in it?The family teaches the child what the world looks like and his or her place in that world.7. Why is it impossible to separate our use of language from our culture?Because language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning to?People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society exist?A free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society. Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changed?Many things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.2. What a “global village” is like?As our world shrinks and its inhabitants become interdependent, people from remote cultures increasingly come into contact on a daily basis. In a “global village”, members of once isolated groups of people have to communicate with members of other cultural groups. Those people may live thousands of miles away or right next door to each other.3. What is considered as the major driving force of the post-1945 globalization? Technology, particularly telecommunications and computers are considered to be the major driving force.4. What does the author mean by saying that “the ‘global’ may be more local than the ‘local’”?The increasing global mobility of people and the impact of new electronic media on human communications make the world seem smaller. We may communicate more with people of other countries than with our neighbors, and we may be more informed of the international events than of the local events. In this sense, “the ‘global’ may be more local than the ‘local’”.5. Why is it important for businesspeople to know diverse cultures in the world? Effective communication may be the most important competitive advantage that firms have to meet diverse customer needs on a global basis. Succeeding in the global market today requires the ability to communicate sensitively with people from other cultures, a sensitivity that is based on an understanding of cross-cultural differences.6. What are the serious problems that countries throughout the world are confronted with?Countries throughout the world are confronted with serious problems such as volatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case of Michael Fay?This case shows that in a world of international interdependence, the ability tounderstand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towards globalization? Globalization, for better or for worse, has changed the world greatly. Whether we like it or not, globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.Case StudyCase 1In this case, there seemed to be problems in communicating with people of different cultures in spite of the efforts made to achieve understanding.We should know that in Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard‘s mistake might be that he chose to praise the food itself rather than the total evening, for which the food was simply the setting or excuse. For his host and hostess it was as if he had attended an art exhibit and complimented the artist by saying, “What beautiful frames your pictures are in.”In Japan the situation may be more complicated. Japanese people value order and harmony among persons in a group, and that the organization itself－be it a family or a vast corporation－is more valued than the characteristics of any particular member. In contrast, Americans stress individuality as a value and are apt to assert individual differences when they seem justifiably in conflict with the goals or values of the group. In this case: Richard‘s mistake was in making great efforts to defend himself. Let the others assume that the errors were not intentional, but it is not right to defend yourself, even when your unstated intent is to assist the group by warning others of similar mistakes. A simple apology and acceptance of the blame would have been appropriate. But for poor Richard to have merely apologized would have seemed to him to be subservient, unmanly.When it comes to England, we expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the values expressed in this gesture: for Americans, ―”Help yourself”; for the Engl ish counterpart, ―”Be my guest”. American and English people equally enjoy entertaining and being entertained but they differ somewhat in the value of the distinction. Typically, the ideal guest at an American party is one who ―makes himself at home, even to the point of answering the door or fixing his own drink. For persons in many other societies, including at least this hypothetical English host, such guest behavior is presumptuous or rude.Case 2A common cultural misunderstanding in classes involves conflicts between what is said to be direct communication style and indirect communication style. InAmerican culture, people tend to say what is on their minds and to mean what they say. Therefore, students in class are expected to ask questions when they need clarification. Mexican culture shares this preference of style with American culture in some situations, and that‘s why the students from Mexico readily adopted the techniques of asking questions in class. However, Korean people generally prefer indirect communication style, and therefore they tend to not say what is on their minds and to rely more on implications and inference, so as to be polite and respectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough.Case 3The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn’t realize that her Dominican sister saw her as a member of the family, literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters would do in borrowing without asking every time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience the same frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batteries running out).Case 4It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others.However, it is seldom that Americans engage themselves entirely in a friendship. Their friendships are warm, but casual, and specialized. For example, you have a neighbor who drops by in the morning for coffee. You see her frequently, but you never invite her for dinner --- not because you don‘t think she could handle a fork and a knife, but because you have seen her that morning.Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reverse this --- see the second friend in the mornings for informal coffee meetings, and the first one you will invite more formally to dinner.Americans are, in other words, guided very often by their own convenience. They tend to make friends eas ily, and they don‘t feel it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no one is hurt. But in similar circumstances people from many other cultures would be hurt very deeply.。
跨文化交际中英文化对比课文参考译文U1
第一单元语言：汉语与英语Section A 汉语Passage 1 中文的方方面面1汉语是汉藏语系的一个分支，由数百种地方语言组成，其中许多语言互不相通。
据估计，10多亿人的第一语言是某种形式的汉语作。
历史2古汉语是经证明最古老的汉语，是所有现代汉语变体的始祖。
从先秦到晋代都使用过古文。
中国最早的文字记载出现在3000多年前，最早的例子是商代末年甲骨上的占卜铭文。
在随后的周朝，青铜器铭文变得丰富起来。
周朝后半期文学繁荣发展，包括《论语》、《孟子》、《春秋》等经典著作。
这些作品都是文言文的典范。
3中古汉语是南北朝和隋唐宋时期使用的语言，可以分为以韵书《切韵》为标志的早期中古汉语，和以切韵系统的指南“韵表”为标志的晚期中古汉语。
中古汉语是恢复早期汉语发音的口传的起点。
4北宋灭亡后，在晋朝和元朝时期，中国北方出现了一种通用语（现在称为旧官话）。
明清时期的官员们使用基于普通话变体的“官话”来管理国家。
在明清时期的多半时间里，这种语言是以南京地区的方言为基础的，但与任何一种方言都不完全相同。
到1909年，即将灭亡的清朝将北京话定为“国语”5中华人民共和国继续推行共同的国语，于1956年正式确定了中国的标准语言。
普通话是现代汉语的标准形式，以北京语音系统为发音规范，以北方方言为方言基础，以白话文学语言为语法规范。
在中国，普通话现在被用于教育、媒体和正式场合。
汉语是联合国六种官方语言之一。
发音7 汉字不能可靠地指明其发音。
因此，对于那些不识汉字的人来说，将汉语音译成拉丁字母是很有用的。
拼音系统是在20世纪50年代由许多语言学家在早期汉语罗马化形式的基础上发展起来的。
1958年由中国政府出版，并多次修订。
国际标准化组织（ISO）于1982年将拼音作为一项国际标准，随后于1986年被联合国采用。
8声母和韵母构成拼音的基本要素。
普通话的每个音节都可以用一个声母后跟一个韵母拼写，或者在某些情况下只有一个韵母，但特殊音节er或后缀-r被视为音节的一部分时除外。
跨文化交际Unit 1课件
Verbal Communication
- Names of objects
- Cultural connotations of words
- The way people use languages
Intercultural Communication : An Introduction 3
Nonverbal Communication - gestures and postures
The Challenge of Globalization
Attitudes towards globalization: - both a fact and an opportunity; - the development of a global mind-set
Cultural diversity must be recognized and appreciated
The
A brief history of the study of ICC
1946: Foreign Service Institute was established in the US 1959: The Silent Language by Edward T. Hall, an American anthropologist, was published, marking the emergence of ICC 1966: ICC was regarded as curriculum in the US 1970: ICC was recognized as an independent area of study by the International Communication Association
跨文化交际unit1答案解析
Unit 1Communication Across CulturesWarm UpQuestions1. Why is it difficult to explain to a blind person what colors are?2. Do you sometimes find it hard to make yourself properly understood by others? If you do, why do you think it is hard?It is very difficult for people to understand one another if th ey do not share the same experiences. Of course, we all share the experience of being human, but there are many experiences which we donot share and which are different for all of us. It is these different experiences thatmake up what is called ―culture‖ in the social sciences －the habits of everyday life, the cues towhich people respond, the automatic reactions they have to whatever they see and hear. These often differ, and the differences may introduce misunderstandings where we seek understanding.Reading IIntercultural Communication：An IntroductionComprehension questions1. Is it still often the case that“everyone‟s quick to blame the alien”in the contemporary world?This is still powerful in today‘s social and political rhetoric. For instance,it is not uncommon intoday‘s society to hear people say that most, if not all, of the social and economic problems arecaused by minorities and immigrants.2. What‟s the difference between today‟s intercultural contact and that of any time in the past?Today‘s intercultural encounters are far more numerous and of greaterimportance than in anytime in history.3. What have made intercultural contact a very common phenomenon in our life today?New technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated culturalinteraction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter.4. How do you understand the sentence“culture is everything and everywhere”?Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communication?The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state).6. What does one‟s family teach him or her while he or she grows up in it?The family teaches the child what the world looks like and his or her place in that world.7. Why is it impossible to separate our use of language from our culture? Because language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generallyagreed-upon, learned symbol system that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning to?People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society exist?A free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society.Discovering Problems: Slim Is Beautiful?Questions for discussionWhich do you think is the mark of beauty, thin or fat? Why is it often said that beauty is in the eye of beholder?One sociologist once said that with the greater influence of American culture across the world, the standard of a beauty is becoming more and more Hollywood-like, characterized by a chiseled chin and a tall, slim figure. One can see such beautiful images in almost any American movie. We Chinese also share the notion that the standard idea of beauty includes being tall, thin, and light skinned. It seems that with the process of globalization, eastern and western beauties look more and more alike.But we have to remember that the definition of beauty differs from culture to culture. For example, Hispanic standards of female beauty are to have big hips, a moderate tan, and a short height. As is described in the article, in southeastern Nigeria, Coca-Cola-bottle voluptuousness is celebrated and ample backsides and bosoms are considered ideals of female beauty.What‘s more, the ideal standard of beauty varies from time to time. For instance, during timesof famine, the ideal standard of beauty for women is a much larger body size. Larger size and more body fat may reflect one‘s status; for it suggests that the person is well fed and healthy. Thinness then wouldreflect malnutrition. However, during times of plenty, plumpness is not a reflection ofstatus. People may easily associate fatness with hypertension, h eart disease or other potential diseases. Likewise, during eras in which lower-class labors had to toil predominantly outside for hours a day, tanned skin was an indication of lower status, and therefore the ideal standard of female beauty was very pale skin; women during those times actually used a lot of white powdered cosmetics to exaggerate the paleness of their skin. Now, however, tan is a reflection of having more leisure time spent on seashores instead of working in an office all the time, and therefore it may suggest higher status, so women strive for darker skin tones.It is true that beauty is in the eye of the beholder because people of different cultures and in different situations may have different ideas about what is beautiful and what is not.Group WorkFirst share with your group member whatever experiences you have had in communication events that can be considered as intercultural. Then work together to decide whether each of the following cases of communication is possibly intercultural or not and, if it is, to what extent it is intercultural. Try to place all the cases along a continuum of interculturalness, from the most intercultural to the least intercultural.All the cases may seem to be intercultural but they differ in the extent to which they are intercultural. However it may be very difficult for us to place all these cases along a continuum of interculturalness from the most intercultural to the least intercultural, for many other factors have to be taken into consideration if we have to decide which is more intercultural than another. For instance, whether communication between a male manager and a female secretary is intercultural or not and, if it is, how intercultural it may be, may depend on the cultural and social backgrounds of the two persons. If they are from drastically different cultures, communication between them is surely intercultural and may be very intercultural. If they are from the same culture, communication between them may be little intercultural.The following is tentatively suggested for measuringthe interculturalness of the cases of communication, and the cases are presented from the most intercultural to the least intercultural: Communication between a Chinese university student and an American professor; Communication between a Canadian girl and a South African boy;Communication between a first-generation Chinese American and third generation one; Communication between a businessperson from Hong Kong and an artist from Xian; Communication between a teenager from Beijing and a teenager from Tibet;Communication between a father who is a farmer all his life and his son who works as an engineer;Communication between a software technician and a fisherman; Communication between a male manager and a female secretary (supposing they are of the similar cultural and social backgrounds) .DebateThe class is to be divided into two groups and debate on the two different views mentioned in thefollowing on intercultural communication. State your point of vi ew clearly and support your argument with convincing and substantive evidence.Pro: People are people; more interactions would lead to greate r understanding of each other.（Commonality precedes）Con: People are shaped by different environments they find themselves in, therefore, the difference overrides. (Differences precedes)1. Human beings tend to draw close to one another by their common nature. We all share the common basic needs.2. Rapid expansion of worldwide transportation and communication networks have made it far easier than ever before for people throughout the world to contact with one another.3. The process of globalization may reduce the regional differences between people all over the world. We are all members of the ―global village‖.4. Economic interdependence in today‘s world requires people of different countries to interact onan unprecedented scale, and more interaction will result in more similarity among people.5. More and more people from various cultures have to work and live together and they will adapt to each other to such an extent that cultural differences between them may no longer matter.1. People throughout the world may be similar in many aspects, but differences in habits and customs keep them apart.2. Though the basic human needs are universally the same, people all over the world satisfy their basic common human needs in different ways.3. As our society is becoming more and more diversified, differences between people tend to grow larger in some aspects.4. It is differences between people that underlie the necessity of communication, and it does not follow that communication which may increase the possibility of understanding between people will always reduce differences.5. People nowadays are more likely to try to maintain their unique cultural identities when they find themselves living closely with people of other cultures.From the two seemingly opposite viewpoints, we can learn something that we should keep in mind when we are involved in interculturalcommunication. First, all human beings share some common heritages that link us to one another. To some extent, people throughout the world are pretty much alike in many aspects, and that has formed the very basis on which it is possible for people of various cultures to communicate. However, what we have to realize is that there are also vast differences between people from various cultural groups. To really understand a person whose cultural background is different from yours can be very difficult, for both you and that person maybe subconsciously influenced by each one‘s own cultural upbringing. In a sense, what we should doin intercultural communication is to treat people of other cultures both as the same with and as different from us.Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changed?Many things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.2. What a“global village”is like?As our world shrinks and its inhabitants become interdependent, people from remote cultures increasingly come into contact on a daily basis. In a ―global village‖, members of once isolated groups of people have to communicate with members of other cultural groups. Those people may live thousands of miles away or right next door to each other.3. What is considered as the major driving force of the post-1945 globalization?Technology, particularly telecommunications and computers are considered to be the major driving force.4. What does the author mean by saying that“the…global‟may be more local than the…local‟”?The increasing global mobility of people and the impact of new electronic media on human communications make the world seem smaller. We may communicate more with people of other countries than with our neighbors, and we may be more informed of the international events than of the local events. In this sense, ―the ‗global‘may be more local than the ‗local‘‖.5. Why is it important for businesspeople to know diverse cultures in the world?Effective communication may be the most important competitive advantage that firms have tomeet diverse customer needs on a global basis. Succeeding in the global market today requires the ability to communicate sensitively with people from other cultures, a sensitivity that is based on an understanding of cross-cultural differences.6. What are the serious problems that countries throughout the world are confronted with?Countries throughout the world are confronted with serious problems such as volatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case of Michael Fay?This case shows that in a world of international interdependence, the ability to understand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towards globalization? Globalization, for better or for worse, has changed the world greatly. Whether we like it or not, globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.WritingRead the following and then try to write a short essay on what one has to learn to get prepared for working and living in a new cultural environment.There seems to be so much that one can do to get oneself well prepared for working and living in a new cultural environment. Apart from what is mentioned in the passage, the following may be what a person in Anna ‘s situation should also try to do:1. Learning the language that is used in the new cultural environment.2. Learning about the history and present social situation of the area or the country.3. Learning about the dominant religious belief and some important social customs.4. Learning about the cultural uses of nonverbal means inc luding time and space for communication.5. Learning to look at things and people in new perspectives that are different from what one is accustomed to.6. Developing a more tolerant attitude toward any unfamiliar phenomena.7. Becoming aware that problems and misunderstandings are inevitable in intercultural communication.8. Learning about how foreigners are usually perceived and treated by the local people.Identifying Difference: How We Address Each OtherQuestions for discussionHow do you address a friend from an English-speaking country? And how should we do it if he or she knows our culture very well or if we speak Chinese to each other?Usually we can address a friend from an English-speaking country by his/her first name withoutmentioning his/her surname or title out of respect for his/her culture. Because people from English-speaking countries attach great importance to casualness in addressing each other in order to form a relatively intimate and equal relationship. But if he or she knows our culture very well or if we speak Chinese to each other, we can address him/her in the Chinese way. Just as the old sayinggoes, ―When in Rome, do as the Romans do‖, it‘s better for our friend to learn more about andbecome better acquainted with the Chinese culture. In this way, when addressing him/her, we can add ―xiao‖(young) or ―lao‖(aged) before his/her family name according to his/her age so as to create an amicable atmosphere. We can also address him/her by using his/her title in a humorous way,or by inventing some nickname for him or her in either English or Chinese, depending on the degree of intimacy.SurveyConduct a survey among some Chinese students to find how much they know about the possible cultural differences between Chinese and English-speaking people in the speech behaviors listed below.SpeechbehaviorChina English-speaking countriesGreetin g When greeting each other, theChinese often begin with ―Have you eaten?‖, ―Where are yougoing?‖, ―What are youdoing?‖,―Long time no see.‖ and so on.People from English-speakingcountries usually say ―Hello.‖―Good morning/afternoon/evening‖―Nice to meet you./Glad to see you.‖or ―How doyou do?‖Apologi zing Chinese people seem toapologize less often thanPeople from English-speakingcountries often apologize inEnglish-speaking people. TheChinese apologize only whenthey think it is about somethingthat really matters.their daily life even for th e most trivial things.Making request s Chinese people tend to make requests in indirect ways, especially when the peop leinvolved are not on intimate terms with one another.People from English-speaking countries tend to mak e requests directly and openly.Express ing gratitu de Chinese people often expre ss their gratitude not just by what they say, but also by what they do and what they give to others who have done them a favor. People from English-speaking countries tend to show their gratitude more verbally t o others who have helpedthem.Express ing disappr Chinese people are reluctant to express their disproval openly for fear of making others lose face. If People from English-speaking countries are more likely to express their disapprovoval they have to express disapproval,they often prefer to do it in a veryindirect way.al freely and directly.Leave-t aking Chinese people tend to excusethemselves by claiming that theothers must be tired or busy, etc,using the expressions thatimputethe motive of tirednessor business to the other partywhen parting.People from English-speakingcountries would usually findreasons to part related tothemselves rather thanto others.Intercultural InsightExplorationTry to describe and explain the possible similar experiences in your use of English as a foreign language in communicating with native speakers.What a student tells us below can further illustrate the point that how we communicate appropriately in intercultural encounters may not be as simple as we tend to assume:I remember in the first class of oral English when I was a freshman at university, we students habitually addressed our amiable foreign teacher as ―teacher‖as we did to the other Chinese teachers. But he asked us to call him by his first name instead. Since he seemed morethan fifty years old we were embarrassed but gradually we learned that was the suitable way to address a teacher in the United States, for teachers in the United States generally prefer to be seen as equal and like a friend to their students. However, when I was already a junior, to our great surprise, one of our foreign teachers who taught us intensive reading told us that hepreferred to be called by us as ―Professor White‖ or ―Doctor White‖. The reason was simplythat he wanted to be properly respected in China.Translation纵观历史，我们可以清楚地看到，人们由于彼此所处地域、意识形态、容貌服饰和行为举止上存在的差异，而长久无法互相理解、无法和睦相处。
跨文化交际UNIT1
Warm Up
▪ It is very difficult for people to understand one another if they do not share the same experiences. Of course, we all share the experience of being human, but there are many experiences which we do not share and which are different for all of us. It is these different experiences that make up what is called “culture” in the social sciences － the habits of everyday life, the cues to which people respond, the automatic reactions they have to whatever they see and hear. These often differ, and the differences may introduce misunderstandings where we seek understanding.
communication is an extremely complicated process, and can be quite painful at times. Nowadays, with the globalization of the world economy and the increasing popularity of the internet, intercultural communication is part of our daily life. That is why we are here, taking this course.
《新编跨文化交际英语教程》复习资料U1
Unit 1 Communication across CulturesSome Ideas Related to Globalization and Intercultural Communication1. What is globalization?Globalization refers to the increasing unification of the world’s economic order through reduction of such barriers to international trade as tariffs, export fees, and import quotas. The goal is to increase material wealth, goods, and services through an international division of labor by efficiencies catalyzed by international relations, specialization and competition. It describes the process by which regional economies, societies, and cultures have become integrated through communication, transportation, and trade. The term is most closely associated with the term economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, the spread of technology, and military presence. However, globalization is usually recognized as being driven by a combination of economic, technological, sociocultural, political, and biological factors. The term can also refer to the transnational circulation of ideas, languages, or popular culture through acculturation. An aspect of the world which has gone through the process can be said to be globalized.2. The Challenge of Globalization1) Globalization poses four major challenges that will have to be addressed by governments, civil society, and other policy actors.2) The second is to deal with the fear that globalization leads to instability, which is particularly marked in the developing world.3) The third challenge is to address the very real fear in the industrial world that increased global competition will lead inexorably to a race to the bottom in wages, labor rights, employment practices, and the environment.4) And finally, globalization and all of the complicated problems related to it must not be used as excuses to avoid searching for new ways to cooperate in the overall interest of countries and people. Several implications for civil society, for governments and for multinational institutions stem from the challenges of globalization.3. What Makes Intercultural Communication a Common Phenomenon?1) New technology, in the form of transportation and communication systems, has accelerated intercultural contact. Trips once taking days, weeks, or even months are now measured in hours. Supersonic transports now make it possible for tourists, business executives, or government officials to enjoy breakfast in San Francisco and dinner in Paris — all on the same day.2) Innovative communication systems have also encouraged and facilitated cultural interaction. Communication satellites, sophisticated television transmission equipment, and digital switching networks now allow people throughout the world to share information and ideas instantaneously. Whether via the Internet, the World Wide Web, or a CNN news broadcast, electronic devices have increased cultural contact.3) Globalization of the economy has further brought people together. This expansion in globalization has resulted in multinational corporations participating in variousinternational business arrangements such as joint ventures and licensing agreements. These and countless other economic ties mean that it would not be unusual for someone to work for an organization that does business in many countries.4) Changes in immigration patterns have also contributed to the development of expanded intercultural contact. Within the boundaries of the United States, people are now redefining and rethinking the meaning of the word American. Neither the word nor the reality can any longer be used to describe a somewhat homogeneous group of people sharing a European heritage.4. Six Blocks in Intercultural CommunicationAssumption of similaritiesOne answer to the question of why misunderstanding and/or rejection occurs is that many people naively assume there are sufficient similarities among peoples of the world to make communication easy. They expect that simply being human and having common requirements of food, shelter, security, and so on makes everyone alike. Unfortunately, they overlook the fact that the forms of adaptation to these common biological and social needs and the values, beliefs, and attitudes surrounding them are vastly different from culture to culture. The biological commonalties are not much help when it comes to communication, where we need to exchange ideas and information, find ways to live and work together, or just make the kind of impression we want to make.Language differencesThe second stumbling block — language difference — will surprise no one. V ocabulary, syntax, idioms, slang, dialects, and so on all cause difficulty, but the person struggling with a different language is at least aware of being in trouble.A greater language problem is the tenacity with which some people will cling to just one meaning of a word or phrase in the new language, regardless of connotation or context. The variations in possible meaning, especially when inflection and tone are varied, are so difficult to cope with that they are often waved aside. This complacency will stop a search for understanding. Even “yes” and “no” cause trouble. There are other language problems, including the different styles of using language such as direct, indirect; expansive, succinct; argumentative, conciliatory; instrumental, harmonizing; and so on. These different styles can lead to wrong interpretations of intent and evaluations of insincerity, aggressiveness, deviousness, or arrogance, among others.Nonverbal misinterpretationsLearning the language, which most visitors to foreign countries consider their only barrier to understanding, is actually only the beginning. To enter into a culture is to be able to hear its special “hum and buzz of implication.” This suggests the third stumbling block, nonverbal misinterpretations. People from different cultures inhabit different sensory realities. They see, hear, feel, and smell only that which has some meaning or importance for them. They abstract whatever fits into their personal world of recognition and then interpret it through the frame of reference of their own culture.The misinterpretation of observable nonverbal signs and symbols — such as gestures, postures, and other body movements — is a definite communication barrier. But it is possible to learn the meanings of these observable messages, usually in informal rather than formal ways. It is more difficult to understand the less obvious unspoken codes of the other cultures, such as the handling of time and spatial relationships and the subtle signs of respect of formality.Preconceptions and stereotypesThe fourth stumbling block is the presence of preconceptions and stereotypes. If the label “inscrutable” has preceded the Japa nese guests, their behaviors (including the constant and seemingly inappropriate smile) will probably be seen as such. The stereotype that Arabs are “inflammable” may cause U.S. students to keep their distance or even alert authorities when an animated and noisy group from the Middle East gathers. A professor who expects everyone from Indonesia, Mexico, and many other countries to “bargain” may unfairly interpret a hesitation or request from an international student as a move to get preferential treatment.Stereotypes are over-generalized, secondhand beliefs that provide conceptual bases from which we make sense out of what goes on around us, whether or not they are accurate or fit the circumstances. In a foreign land their use increases our feelingof security. But stereotypes are stumbling blocks for communicators because they interfere with objective viewing of other people. They are not easy to overcome in ourselves or to correct in others, even with the presentation of evidence. Stereotypes persist beca use they are firmly established as myths or truisms by one’s own culture and because they sometimes rationalize prejudices. They are also sustained and fed by the tendency to perceive selectively only those pieces of new information that correspond to the images we hold.Tendency to evaluateThe fifth stumbling block to understanding between persons of differing cultures is the tendency to evaluate, to approve or disapprove, the statements and actions of the other person or group. Rather than try to comprehend thoughts and feelings from the worldview of the other, we assume our own culture or way of life is the most natural. This bias prevents the open-mindedness needed to examine attitudes and behaviors from the other’s point of view.The miscommunication caused by immediate evaluation is heightened when feelings and emotions are deeply involved; yet this is just the time when listening with understanding is most needed.The admonition to resist the tendency to immediately evaluate does not mean that one should not develop one’s own sense of right and wrong. The goal is to look and listen empathetically rather than through the thick screen of value judgments that impede a fair and total understanding. Once comprehension is complete, it can be determined whether or not there is a clash in values or ideology. If so, some form of adjustment or conflict resolution can be put into place.High anxietyHigh anxiety or tension, also known as stress, is common in Cross-cultural experiences due to the number of uncertainties present. The two words, anxiety andtension, are linked because one cannot be mentally anxious without also being physically tense. Moderate tension and positive attitudes prepare one to meet challenges with energy. Too much anxiety or tension requires some form of relief, which too often comes in the form of defenses, such as the skewing of perceptions, withdrawal, or hostility. That’s why it is considered a serious stumbling block. Anxious feelings usually permeate both parties in an intercultural dialogue. The host national is uncomfortable when talking with a foreigner because he or she cannot maintain the normal flow of verbal and nonverbal interaction. There are language and perception barriers; silences are too long or too short; and some other norms may be violated. He or she is also threatened by the other’s unknown knowledge, experience and evaluation.Reading IIntercultural Communication：An Introduction Comprehension questions1. Is it still often the case that “everyone‟s quick to blame the alien” in the contemporary world?This is still powerful in today‘s social and political rhetoric. For instance, it is not uncommon in today‘s society to hear people say that most, if not all, of the social and economic problems are caused by minorities and immigrants.2. What‟s the difference between today‟s intercultural contact and that of any time in the past?Today‘s intercultural encounters are far more numerous and of greater importance than in any time in history.3. What have made intercultural contact a very common phenomenon in our life today?New technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter.4. How do you understand the sentence “culture is everything and everywhere”? Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communication?The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state).6. What does one‟s family teach him or her while he or she grows up in it?The family teaches the child what the world looks like and his or her place in thatworld.7. Why is it impossible to separate our use of language from our culture?Because language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning to?People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society exist?A free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society.Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changed?Many things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.2. What a “global village” is like?As our world shrinks and its inhabitants become interdependent, people from remote cultures increasingly come into contact on a daily basis. In a global village, members of once isolated groups of people have to communicate with members of other cultural groups. Those people may live thousands of miles away or right next door to each other.3. What is considered as the major driving force of the post-1945 globalization? Technology, particularly telecommunications and computers are considered to be the major driving force.4. What does the author mean by saying that “the …global‟may be more local than the …local‟”?The increasing global mobility of people and the impact of new electronic media on human communications make the world seem smaller. We may communicate more with people of other countries than with our neighbors, and we may be more informed of the international events than of the local events. In this sense,“the‘global’may be more local than the ‘local’”5. Why is it important for businesspeople to know diverse cultures in the world? Effective communication may be the most important competitive advantage that firms have to meet diverse customer needs on a global basis. Succeeding in the global market today requires theability to communicate sensitively with people from other cultures, a sensitivity that is based on an understanding of cross-cultural differences.6. What are the serious problems that countries throughout the world are confronted with?Countries throughout the world are confronted with serious problems such as volatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case of Michael Fay?This case shows that in a world of international interdependence, the ability to understand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towards globalization?Globalization, for better or for worse, has changed the world greatly. Whether we like it or not, globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.Case StudyCase 1In this case, there seemed to be problems in communicating with people of different cultures in spite of the efforts made to achieve understanding. We should know that in Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard‘s mistake might be that he chose to praise the food itself rather than the total evening, for which the food was simply the setting or excuse. For his host and hostess it was as if he had attended an art exhibit and complimented the artist by saying, What beautiful frames your pictures are in.In Japan the situation may be more complicated. Japanese people value order and harmony among persons in a group, and that the organization itself－be it a family or a vast corporation－is more valued than the characteristics of any particular member. In contrast, Americans stress individuality as a value and are apt to assert individual differences when they seem justifiably in conflict with the goals or values of the group. In this case: Richard‘s mistake was in making great efforts to defend himself. Let the others assume that the errors were not intentional, but it is not right to defend yourself, even when your unstated intent is to assist the group by warning others of similar mistakes. A simple apology and acceptance of the blame would have been appropriate. But for poor Richard to have merely apologized would have seemed to him to be subservient, unmanly.When it comes to England, we expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the values expressed in thisgesture: for Americans, ―Help yourself; for the English counterpart, ―Be my guest. American and English people equally enjoy entertaining and being entertained but they differ somewhat in the value of the distinction. Typically, the ideal guest at an American party is one who ―ma kes himself at home, even to the point of answering the door or fixing his own drink. For persons in many other societies, including at least this hypothetical English host, such guest behavior is presumptuous or rude. Case 2A common cultural misunderstanding in classes involves conflicts between what is said to be direct communication style and indirect communication style. In American culture, people tend to say what is on their minds and to mean what they say. Therefore, students in class are expected to ask questions when they need clarification. Mexican culture shares this preference of style with American culture in some situations, and that‘s why the students from Mexico readily adopted the techniques of asking questions in class. However, Korean people generally prefer indirect communication style, and therefore they tend to not say what is on their minds and to rely more on implications and inference, so as to be polite and respectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough.Case 3The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn‘t realize that her Dominican sister saw her as a member of the family, literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters would do in borrowing without asking every time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience the same frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batteries running out).Case 4It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendships are warm, but casual, and specialized. For example, you have a neighbor who drops by in the morning for coffee. You see her frequently, but you never invite her for dinner --- not because you don‘t think she could handle a fork and a knife, but because you have seen her that morning. Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reverse this --- see the second friend in the mornings for informal coffee meetings, and the first one you will invite more formally to dinner.Americans are, in other words, guided very often by their own convenience. They tend to make friends easily, and they don‘t feel it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no oneis hurt. But in similar circumstances people from many other cultures would be hurt very deeply.。
Unit 1 跨文化交际
【精选】跨文化交际word版(1)
Unit 1 introduction一．文化文化是冻结了的人际交流，而交流是流动着的文化----W.B. Pearce, 1994.背景：长期以来，文化被认为是无处不在，无所不包的人类知识和行为的总体。
被笼统地当作“生活方式”，社会生活的一切方面，积淀物，价值观念体系，众多规范，乃至艺术，政治，经济，教育，修养，文学，语言，思维的总和。
概括地讲，文化即是人们所思，所言，所为，所觉的总和。
在不同的生态或自然环境下，不同的民族创造了自己特有的文化，也被自己的文化所塑造。
It is said that there are at least 150 definitions about culture.“Culture may be defined as what a society does and thinks”(Sapir, 1921) “Culture is man’s medium, there is not one aspect of human life that isnot touched and altered by culture. This means personality, how people expressthemselves, including shows of emotion, the way they think, how they move, howproblems are solved, how their cities are planned and laid out, how transportation systems function and are organized, as well as how economic and government systems are put together and fuction.” (E.T. Hall,1959)“A culture is a collection of beliefs, habits, living patterns, andbehaviors which are held more or less in common by people who occupy particular geographic areas” (D.Brown, 1978)文化的特性：1). 文化是由人们的内隐和外显行为组成的。
跨文化交际课件Unit_1资料
2. Different attitudes towards the same object When one coin was lost…
American man: Called a policeman, gave him his telephone number, left with a chewing gum in his mouth.
charges with modesty. But Heping did not
understand North American rules, which firmly say that you do not push alcoholic beverages on anyone. A person may not drink for religious reasons; he may be a reformed alcoholic, or he may be a allergic.
A: How are you doing now? Would you like to rest?
B: No, not a bit.
The western way of showing concern is mainly displayed with question.
2012-2-16
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Comment
refused. We said nothing and drank our beer, while poor Heping watched. Only when I saw that Heping in fact liked beer, did it occur to me to ask him whether maybe in Chinese culture it was not polite to accept on the first
跨文化交际重点归纳
跨文化交际重点归纳Unit 1 Intercultural CommunicationWhat is culture?Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.Generally speaking, culture is the way of life.Culture is everything and everywhere.Thanks to culture, without it we can’t survive in societyA metaphor比喻of cultureWe compare culture to iceberg.It suggests that only small part of it is visible while most of it lies concealed.Habits, dress and manners are visible.Worldview, value systems, ways of thinking, national character and any other deep concepts are foundation of visible part.“Where are you going?”in China ,we give a general answer to it.Chinese culture emphasizes on social relationship and theheavy interdependence between Chinese people.In western countries, it may be interpreted as an intrusion into one’s privacy.The underlying individual-oriented relationship is the invisible part of the iceberg.exercise1. If you are a tourist guide, what are you expected to say when you are showing the foreign visitors to another site? A. This way, please. B. Come here, please.C. Follow me, please.D. Move on.2. A visitor stops you in the corridor of your head-office probably to ask for the way. What is your most likely reply to the visitor’s “Excuse me”?A. What’s the matter?B. Yes?C. That’s all right.D. Don’t worry.3. At a fair, a visitor, accidentally having knocked down your poster, says, “I’m terribly sorry.” What should you reply? A. It doesn’t matter. B. Never mind.C. Don’t worry.D. That’s all right.What is Intercultural communication?“Intercultural communication is contact between persons who identify themselves as distinct from one another in cultural terms.” (Collier & Thomas, 1998)intercultural communication refers to any communication between two members of any cultural communities. (Samovar & Porter)To further understand “intercultural communication”, please read the section of “Intercultural Communication Reading” on P.2 and answer the questions:1 In the story, why does Pete could not communicate well with Chinese students?Language problemCulture problemThe way Pete handled the intercultural communication situation2 What are the major barriers in intercultural communication? Language difference.(If we understand others’ language or dialect, but not their communication rules, we can made fluent fools of ourselves.) Nonverbal communication: gestures, postures, facial expression etc.Stereotypes: like culture, religion, idea, value, etc.Watch a video and get a deeper understanding.Classifications of Communicationverbal /nonverbalDirect /indirectInterpersonal / interorganizational / mass media-based Intracultural /interculturalIntrapersonal / interpersonal/…Case studyRead the passage of “ an Intercultural Classroom”. This is the beginning of this passage:It was a hot day. Since it was still too early to use the air-conditioner, according to the regulations of the university, every class kept its door open to make the classroom cooler. While I was lecturing on Chinese grammar in Class 4, waves of laughter came from the neighboring Class 5. A German student named Stephen raised his hand and stood up. “The laughter from Class 5 is bothering us. I think we should go to their class to protest,” he said….1 How many different solutions did Class 4 propose?2 what is the mode of communication favored by Asians? What cultural values underlie it?Asian people are very courteous and indirect in their communications. They put great emphasis on group harmony, they are very tolerant, even when they are offended. These collectivistic values, shaped by Confusion teachings, were spread from China to many Asian countries.3 what is the mode of communication favored by Westerners? What cultural values underlie it?Westerners are generally very direct and frank in their mode of communication. And they have a strong sense of protecting their own rights. Individualistic values are the underlying principles governing their behavior.Classroom activity 11. Read the story on P1 and answer: Why do you think the driver is asking for $50 instead of $32.5?2. Work in groups and write down 5 ways to deal with the situation.Some likely interpretationsThe taxi driver is trying to cheat Lee.extra charges for luggage that Lee doesn’t know about. Extra charges for tolls that Lee doesn’t know.There is an honest misunderstanding.L ee misunderstood what the driver said, or didn’t hear whathe said clearly.The driver has included a tip for himself –an unreasonably large one.Culture NoteTaxi charges: in taxis in the us, it is quite normal to have a small extra charge for each of luggage. In the us there are also sometimes tolls for bridges, tunnels and certain roads. and the taxi driver will pay these first and then add them to the cost of the ride.Tipping: in the us it is normal to add a tip of 10%-15% to the cost of a taxi ride. (tipping is not normal in fast-food restaurants where customs get their own food.Taxis in the Us: while taxis can often be found at Us airports, taxis are rare in all but the largest American cities, and to get a taxi people often need to call a taxi company. This is because most Americans drive their cars. (in large cities, taxi drivers are often immigrants form other countries who do not speak English as their first language.)Classroom activity 2Read Letter to Fran: Not Eating and answer the following questions.1. Why did Nancy eat so little?2. Tell the possible reasons for Nancy’s problem.Possible reasonsOn the whole, American cooking tends to be somewhat more bland than the cooking in most parts of China.Some westerners have allergic reactions to MSG（often used in Chinese cooking) and get headaches if they eat food containing it.Some Christians won’t drink alcoholic beverages.Read Fran’s Response: Not Eating after class and get more information.Discuss the differences of table manners between Chinese and Westerners.Chinese people often use words like color 、smell 、taste、shape to describe the food.Westerners usually pay more attention to the calories、vitamins、proteins and so on.we would invite many people “the more the better”If the host respect you ,he will give you a seat at first and sit on the left chair .The host will prepare all the things ready. The host will get delicious food into the guest’s bowl .Westerners would like to keep quiet. They regard the right asa symbol of respect.The host will let the guests choose what to eat or drink. Individualist and CollectivistWhat are the characteristics of Individualist and Collectivist? Classroom activity 3Read the passage Individualist and Collectivist Cultures and finish the following tasks.What are some differences between an individualist culture and a collectivist one?find out ways of how do Chinese show individualism and how do westerners show their collectivism. You may need to supply your points with examples.Assignment:Review unit 1 and Preview unit 2Work in teams of 6 and deliver a presentation on following topics:What are differences between an individualist culture and a collectivist one?find out ways of how do Chinese show individualism and how do westerners show their collectivism. You may need to supply your points with examples.Unit 2Review: Interpretation解释、翻译of greetings上哪去？Where are you going?It’s none of your business!去哪啦？Where have you been?吃过了吗？Have you had your meal?Are you going to invite me to dinner?Acceptable Greetings 中文出去呀？吃饭去？回来了？忙着呢？忙什么呢？在洗车呀？这衣服真漂亮，新买的吧？你看起来气色不错。
Cross-CulturalCommunicationUnit1-4跨文化交际.ppt
CHAPTER 1 - Communication and Culture: The Challenge of The Future
Dominant Culture
Co-Cultures
• It's the one in power -
• They are numerous.
control.
• Distinct and unique
• We learned our culture through mass media
• Culture is transmitted from generation to generation
• Culture is based on symbols
• Culture is subjected to change
• Subjective elements include: values, beliefs, attitudes, orientations, and underlying assumptions prevalent among people in the society.
• Basic functions of Culture: adapt to a particular ecology, and includes the knowledge that people need to have in order to function in their own social environment.
• Culture is integrated
• Culture is adaptive
CHAPTER 1 - Communication and Culture: The Challenge of The Future
Unit+1 跨文化交际
An Introduction
CONTENTS
1. Case study 2. Terminology (术语) 3. Barriers to effective intercultural communication 4. Strategies for effective intercultural communication
Examine the following cases and summarize the characteristics of culture:
1. Your parents kiss you and you learn about kissing—whom to kiss, when to kiss, and so on. 2. Your children laugh at the same jokes you laugh at ,which you heard from your parents in your own childhood. 3. You read Chinese books or talk with an American in English.
Tip (external culture): language, customs, typical food, dress acquired through observation, education/training easily learned and can be changed. Under water (internal culture): values, ways of thinking and perceiving, nonverbal communication Overtly（公开地）learned (formal education) or implicitly learned through socialisation influences/motivates our behaviour
跨文化交际-Unit_1
Word Combinations pushy
trying constantly to draw attention to oneself and gain an advantage; self-assertive 爱讨便宜的；坚持己见的；一意孤行的 e.g. He made himself unpopular by being so pushy. 他特别喜欢一意孤行，所以人缘不好。
Word Combinations
lie in ① (of abstract things) exist or be found
（指抽象事物）存在，在于 e.g. I only wish it lay within my power to help you. 我但愿能够帮助你。 e.g. The cure for stress lies in learning to relax. 消除紧张的办法在于学会放松。 e.g. It’s obvious where our interest lies. 我们的利益所在是明摆着的事情。 ② (Bri.) = (US) sleep in stay in bed after the normal time for getting up 睡懒觉 e.g. It’s a holiday tomorrow, so you can lie in. 明天是假日，你可以睡懒觉了。
Effective I.C.
• One aspect of effective I.C. is ensuring that messages are communicated accurately. As Gundykunst (1998) writes : “To communicate effectively, we must transmit our messages in a way that strangers [people of other cultural backgrounds] can understand what we mean, and we need to interpret strangers’ message in the way they meant them to be interpreted.” • However, as Lustig and Koester (1996) point out, effective I.C. requires more than simply getting one’s message across; it also requires communicating in ways that are considered appropriate by the involved parties and don’t result in unnecessary offense.
跨文化交际复习unit 1
三是非语言过程：包括非语言行为、时间的观念及空间 的使用。
Barriers to Intercultural Communication
Assumption of similarities: Ethnocentrism Language differences: Language as a barrier
Globalization
a. (from economic perspective): It is conceived as a process of increasing involvement in international business operations. b. (from sociological perspective): It occurs when the constraints of geography on social and cultural arrangement recede as people around the world become increasingly aware that they are receding.
--- John F. Kennedy
To know another’s language and not his culture is a very way to make a fluent fool of one’s self. We may all be members of the same village, but we are sitting at our own campfires.
Unit 1 An introduction to Intercultural Communication
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2. What’s the difference between today’s intercultural contact and that of any time in the past?
communication is an extremely complicated process, and can be quite painful at times. Nowadays, with the globalization of the world economy and the increasing popularity of the internet, intercultural communication is part of our daily life. That is why we are here, taking this course.
Warm Up
▪ It is very difficult for people to understand one another if they do not share the same experiences. Of course, we all share the experience of being human, but there are many experiences which we do not share and which are different for all of us. It is these different experiences that make up what is called “culture” in the social sciences － the habits of everyday life, the cues to which people respond, the automatic reactions they have to whatever they see and hear. These often differ, and the differences may introduce misunderstandings where we seek understanding.
Warm Up
▪ Please read the folk tale, then answer the questions:
1. Why is it difficult to explain to a blind person what colors are?
2. Do you sometimes find it hard to make yourself properly understood by others? If you do, why do you think it is hard?
▪ How would you communicate with someone who does not share the same experiences with you?
Reading I
▪ Read the article of “Intercultural Communication: An Introduction”, then answer the following questions.
▪ 跨文化能力：文化间人际沟通导论（第五 版）Myron W.Lustig & Jolene Koester 编 著，庄恩平导读
Requirements
▪ before class: -- preview the unit; ▪ during the class:
-- take part in discussion and case study;
Intercultural Communication
2017
Introduction
▪ What do you know about “Intercultural Communication”?
▪ How about the Chinese name? ▪ As you may have realized, intercultural
Further Reading
▪ 与陌生人交际——跨文化交流方法（第四 版）William B.Gudykunst & Young
▪ Yun Kim著，Steve Kulich 等导读 ▪ 跨文化交际学基础，Guo-
Ming Chen & William J.Starosta 著，林大 津、尤泽顺导读
-- take notes very carefully; ▪ after class:
-- finish the exercises; -- review what’s learned and preview the new unit.
Unit 1 Communication Across
CulturБайду номын сангаасs
Further Reading
▪ 林大津《跨文化交际学：理论与实践》， 福建人民出版社
▪ “Communication Between Cultures” （美）萨莫瓦等著，陈治安导读
▪ 《中国和英语国家非语言交际对比》 Leger Brosnahan 著，毕继万译，北京语 言学院出版社
▪ 语言研究的跨文化视野 许力生著，上海 外语教育出版社
Further Reading
胡文仲主编 跨文化交际丛书 外语教学研究出 版社 ▪ 胡文仲《跨文化交际概论》 ▪ 杜学增《中英（英语国家）文化习俗比较》 ▪ 平洪&张国扬《英语习语与英美文化》 ▪ 毕继万《跨文化非言语交际》 ▪ 王克非《从翻译史看文化差异》 ▪ 朱永涛《美国价值观---一个中国学者的探讨》