Boeing company 波音公司分析
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and taxation
Bargaining power of buyers
Buyers have moderate power to bargain
Purchase a large number of aircrafts
Aircraft demands are higher than supplies
increase its competitiveness
The types of IT used
The simplified configuration management (SCM)
business process reengineering (BPR)
The tailored business streams (TBS)
Boeing can’t control all the processes Boeing changed its supply chain Rely on specific suppliers to complete the
whole processes Increased manufacturing costs, labor
Broke into three parts - United Airlines, United Aircraft Corporation, and Boeing Airplane Company
1961 – renamed to “The Boeing Company”
Piston Engine
SWOT Analysis
Strengths
Strong market share Different series of aircrafts
• Commercial jetliner, Boeing defense, space and security
Second largest defense contractor with U.S. government
U.S. defense department reduced the budget
Porter’s five forces model
Threat of new entrants
Hard to enter into aerospace industry
Enormous fixed costs Huge investments Superior technologies economic of scale, Government policies
The tailored materials management (TMM)
The single source of product data (SSPD)
1. The simplified configuration management (SCM)
• discarded the management method of product drawing • changed to use the sequence number and the part number of manufacture to control aircraft configuration.
Threat of substitutes
Air travel is rising
Internal airlines have higher substitution
Considering money, time value, and personal preference
Rivalry
This industry is a duopoly market
unstable
Threats
Few competitors :Airbus, Embraer, and Bombardier
Airbus is the only one of competitor to fight Boeing
Airbus’s backlog is higher than Boeing from 2012 to 2014.
• Change radically the traditional operating of enterprise to improve the management performance more rational and scientific.
4. The single source of product data (SSPD)
• unified data from the process of production, and make sure unity, integrity, harmony, effectiveness, and non-redundancy for information
High R&D cost, high tech required Short of money to developed Multiple-countries owned corporation
Boeing satellites
Boeing acquired McDonnell Douglas
Boeing defense aircrafts
Conrad Westervelt
B&W’s first seaplane
U.S. Navy purchased from Boeing during the WWI
Business strategies
Airmail Plane after WWI
Introduction Before, we travel like this
Introduction Now we travel like this
William E. Boeing (1881-1956)
Boeing Commercial and Defense
Boeing’s planes in airports
costs, technical issues and production delays
Opportunities
Air travel is ongoing growth Aerospace industry is rapidly developing in
Asia, Middle East and African regions Obtained greater orders in these years International political situation is gradually
• The TBS3 focus on parts that need to redesign and more assemble base on customer requirement
3. The tailored materials management (TMM)
• adopted the new approach that unified and coordinating management for materials of the three types, and deal with all kinds of supplier quickly
Boeing Air Transport service
United Aircraft and Transport Corporation
1929 – Pratt & Whitney – an aircraft engine manufacture
1934 - Air Mail Act prohibited manufactures and airlines under the same corporation to avoid monopoly
Switch to different aircraft makers enhance cost
Bargaining power of suppliers
Released about 70% components to let other suppliers
Rely on particular suppliers
Outsourcing its about 70% components to other suppliers
Decrease its inventory cost and final assembly time
Technically advanced system
Weaknesses
Primary issue is Boeing’s 787 Dreamliner program
Competition cost is higher but the profit is lower
Economy trends
How the Boeing Company uses IT in business activities to support its business strategy
Agenda
Introduction to Boeing Company Business Strategy SWOT analysis Porter’s five forces model The types of IT used
The values of IT The development of IT in the future
• an effective way, to control quality
The development of IT in the future
• the Enterprise resource planning (ERP).
• Modern management system that achieved automatic management of business activities
2. The tailored business streams (TBS)
• The TBS1 aims at the fundamental machine elements
• The TBS2 aims源自文库at material of ready-mades base on customer order
Jet engine
Boeing 707
First long-distance travel
Boeing 727, 737
Boeing’s product line
Boeing 747
Europe competitor- Airbus
Europe aircraft makers started to develop jet engine
The values of IT
• help the company adopting the same procedure and standard to deal with various information of the supply and demand
• gather feedback to achieve the high customer satisfaction degree
The values of IT
• build the producing flow management system to reasonably classify
• help to set up the production databases
Cloud storage the SSPD
collate of data and information & implement the unified management for parts, order form, procurement, and stock
Bargaining power of buyers
Buyers have moderate power to bargain
Purchase a large number of aircrafts
Aircraft demands are higher than supplies
increase its competitiveness
The types of IT used
The simplified configuration management (SCM)
business process reengineering (BPR)
The tailored business streams (TBS)
Boeing can’t control all the processes Boeing changed its supply chain Rely on specific suppliers to complete the
whole processes Increased manufacturing costs, labor
Broke into three parts - United Airlines, United Aircraft Corporation, and Boeing Airplane Company
1961 – renamed to “The Boeing Company”
Piston Engine
SWOT Analysis
Strengths
Strong market share Different series of aircrafts
• Commercial jetliner, Boeing defense, space and security
Second largest defense contractor with U.S. government
U.S. defense department reduced the budget
Porter’s five forces model
Threat of new entrants
Hard to enter into aerospace industry
Enormous fixed costs Huge investments Superior technologies economic of scale, Government policies
The tailored materials management (TMM)
The single source of product data (SSPD)
1. The simplified configuration management (SCM)
• discarded the management method of product drawing • changed to use the sequence number and the part number of manufacture to control aircraft configuration.
Threat of substitutes
Air travel is rising
Internal airlines have higher substitution
Considering money, time value, and personal preference
Rivalry
This industry is a duopoly market
unstable
Threats
Few competitors :Airbus, Embraer, and Bombardier
Airbus is the only one of competitor to fight Boeing
Airbus’s backlog is higher than Boeing from 2012 to 2014.
• Change radically the traditional operating of enterprise to improve the management performance more rational and scientific.
4. The single source of product data (SSPD)
• unified data from the process of production, and make sure unity, integrity, harmony, effectiveness, and non-redundancy for information
High R&D cost, high tech required Short of money to developed Multiple-countries owned corporation
Boeing satellites
Boeing acquired McDonnell Douglas
Boeing defense aircrafts
Conrad Westervelt
B&W’s first seaplane
U.S. Navy purchased from Boeing during the WWI
Business strategies
Airmail Plane after WWI
Introduction Before, we travel like this
Introduction Now we travel like this
William E. Boeing (1881-1956)
Boeing Commercial and Defense
Boeing’s planes in airports
costs, technical issues and production delays
Opportunities
Air travel is ongoing growth Aerospace industry is rapidly developing in
Asia, Middle East and African regions Obtained greater orders in these years International political situation is gradually
• The TBS3 focus on parts that need to redesign and more assemble base on customer requirement
3. The tailored materials management (TMM)
• adopted the new approach that unified and coordinating management for materials of the three types, and deal with all kinds of supplier quickly
Boeing Air Transport service
United Aircraft and Transport Corporation
1929 – Pratt & Whitney – an aircraft engine manufacture
1934 - Air Mail Act prohibited manufactures and airlines under the same corporation to avoid monopoly
Switch to different aircraft makers enhance cost
Bargaining power of suppliers
Released about 70% components to let other suppliers
Rely on particular suppliers
Outsourcing its about 70% components to other suppliers
Decrease its inventory cost and final assembly time
Technically advanced system
Weaknesses
Primary issue is Boeing’s 787 Dreamliner program
Competition cost is higher but the profit is lower
Economy trends
How the Boeing Company uses IT in business activities to support its business strategy
Agenda
Introduction to Boeing Company Business Strategy SWOT analysis Porter’s five forces model The types of IT used
The values of IT The development of IT in the future
• an effective way, to control quality
The development of IT in the future
• the Enterprise resource planning (ERP).
• Modern management system that achieved automatic management of business activities
2. The tailored business streams (TBS)
• The TBS1 aims at the fundamental machine elements
• The TBS2 aims源自文库at material of ready-mades base on customer order
Jet engine
Boeing 707
First long-distance travel
Boeing 727, 737
Boeing’s product line
Boeing 747
Europe competitor- Airbus
Europe aircraft makers started to develop jet engine
The values of IT
• help the company adopting the same procedure and standard to deal with various information of the supply and demand
• gather feedback to achieve the high customer satisfaction degree
The values of IT
• build the producing flow management system to reasonably classify
• help to set up the production databases
Cloud storage the SSPD
collate of data and information & implement the unified management for parts, order form, procurement, and stock