《国际商务英语报刊选读》复习提纲

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英文报刊国际商务阅读(第二版)Lesson (2)

英文报刊国际商务阅读(第二版)Lesson  (2)
27. dysfunctional domestic banking system: 中国的银行体系改革取得了巨大成就,但仍存在一 些弊端,例如巨额的坏账和呆账,主要成因是在国 有体制下银行为亏损的国营企业提供贷款造成的。
英文报刊国际商务阅读(第二版)
28. crater: n., v. 凹陷,下降
A crater
29. the authorities: n.(复数)当局,官方
30. ensue: vi. 跟着发生 31. money supply: 货币供给 是指某一国或货币区的银行系统向经济体中投入、 创造、扩张(或收缩)货币的金融过程。 32. securities: n.(复数)证券
20. chip-maker: 芯片制造商 chip: n. 芯片 21. the two major stock markets in China: 指 中国的上海证券交易所和深圳证券交易所
英文报刊国际商务阅读(第二版)
22. trigger: vt. = trigger off 触发,引起 The report has triggered a fierce response from the governor. 报道引起了州长的强烈反应。 The racial killings at the weekend have triggered off a wave of protests throughout the country. 周末发生的种族屠杀引发了全国上下一片抗 议示威活动。 23. sell-off: n. 抛售
英文报刊国际商务阅读(第二版)
18. Procter & Gamble: 宝洁公司 简称P&G,是一家美国消费日用品生产商,也是目 前全球最大的日用品公司之一。总部位于美国俄亥 俄州辛辛那堤(Cincinnati , Ohio ),全球员工近 110,000人。2008年,宝洁公司是世界上市值第6大 公司,世界上利润第14大公司。我们身边很多著名 的品牌就是宝洁公司的产品,如吉列(Gillette )、 佳洁士(Crest)、欧乐B(Oral-B)、碧浪 (Ariel )、汰渍(Tide)、飘柔(Rejoice )、 海飞丝(Head & Shoulders)、潘婷(Pantene )、 沙宣(Sassoon )、伊卡璐(Clairol)、舒肤佳 (Safeguard)、护舒宝(Whisper)、帮宝适 (Pampers)、SK-II、Olay等。

商英复习提纲

商英复习提纲

商英复习提纲1、选择题2、英汉互译3、翻译下册UNIT 1基价:base price商行:business house招标:call for tender商品目录:catalogue商务参赞:Commercial Attache经销商:dealer商务参赞处:Commercial Councillor’s Office价目单:price list数量折扣:quantity discount即期汇票:sight draft特殊订单:special order相关的信用证:the covering L/C跨国公司:transnational company畅销品:best/quick seller;quick-selling product开辟市场:establish/open/penetrate a market有销路:find a ready market;have a good market交易会:trade fair即期发货:prompt delivery发货时间:time of delivery一般询盘:general enquiry具体询盘:specific enquiry贴现行情:discount quotation享有盛誉:enjoy great popularity1)A:We’re thinking of placing an order for Chinese tea from your company.A:我方打算从你公司订购中国茶叶。

B:Which would you prefer, black or green tea?B:红茶还是绿茶?A:Both are very popular in my country. Could I have a look at your samples?A:两种茶叶在我国都很受欢迎。

能看看样品?B:Sure. This is Oolong Tea from Fujian and Longjing Tea from Xihu…B:当然可以。

国际商务英语阅读教程(第四版)-期末复习

国际商务英语阅读教程(第四版)-期末复习

Unit 1~2Mercantilism 重商主义 Neomeicantilist 新重商主义者Trade surplus 贸易顺差Quota and tariff 配额和关税Government intervention 政府干预Zero-sum game 零和博弈Positive-sum game 常和博弈The theory of absolute advantage 绝对优势理论The theory of comparative advantage 比较优势理论Factor endowments 要素禀赋理论Product life cycle 产品生命周期(+theory ……理论)Economies of scale 规模经济Diminishing returns 收益递减规律Green revolution 绿色革命Voluntary restriction 自动出口限制Deposit 佣金First mover advantage 先占优势Barrier to entry 进入(市场)壁垒Porter’s diamond theory 波特的钻石理论National competitive advantage 国家竞争优势The department of commerce 商务部Letter of credit 信用证Draft /bill of exchange 汇票bill of lading B/L 提单Sight draft 即期汇票Time draft 远期汇票Banker ‘s acceptance 银行承兑(+bill …汇票)Trade acceptance 商业承兑汇票Countertrade 对等贸易Barter 易货贸易Switch trading 转手贸易Offset 抵消Counter purchase 互购贸易Compensation trade 补偿贸易Mercantilism suggests that it is in a country’s best interest to maintain a trade surplus -- to export more than it imports(重商主义就是保持贸易顺差以实现一国的最大利益---出口超过进口)Mercantilism advocates government intervention(介入) to achieve a surplus in the balance of trade (重商主义主张政府介入以便实现对外贸易顺差)It views trade as a zero-sum game - one in which a gain by one country results in a loss by another (将贸易看成零和博弈,一个国家收益一个国家受损)Absolute Advantage 绝对优势Adam Smith argued that a country has an absolute advantage in the production of a product when it is more efficient than any other country in producing it亚当斯密认为一个国家生产一种商品比其他任何国家效率都高时存在绝对优势According to Smith, countries should specialize in the production of goods for which they have an absolute advantage and then trade these goods for the goods produced by other countries 按照亚当斯密的说法,各国应该专门生产具有绝对优势的商品,然后用他们交换其他国家生产的商品The Benefit(好处) of Absolute Advantage and Free TradeThe Principle for International Division of Labor–Absolute Advantage 国际分工的原则---绝对优势The Consequence(结果) of Division of Labor and Free Trade 分工的结果和自由贸易1. To Production: the Flow of the Factor of Production 生产要素的流动; the Efficiency of Factor Distribution 要素分配效率;the Quantity of Production 产品质量。

英语报刊选读复习资料

英语报刊选读复习资料

读书之法,在循序而渐进,熟读而精思熟读而精思I. 所学习过文章中的词汇:1.post-traumatic stress disorder (PTSD)2.missing in action (MIA)3.junta4.intercontinental ballistic missile (ICBM)5.weapons of mass destruction (WMD)6.an unidentified intelligence source7.surface-to-air missiles8.WHO (the World Health Organisation)9.ACLU (American Civil Liberties Union)10.Human Rights Watch (HRW)11.preventive detention12.al-Qaeda tranining camps13.MP14.the shadow cabinet15.the House of Commons16.the deputy leader of the Labour party17. a senior Conservative/Labour backbencher18.Christie’st HennessyMoët Hennessy19.Moë20.tycoon21.chaebol22.municipal wastendfill24.International Union for Conservation of Nature and Natural Resources(IUCN)25.the United Nations Environment Program (UNEP)26.GPS27.the needy28.the have-nots29.the China Charity Federation30.the UN World Food Programme31.tax relief, tax breaks Got TalentBritain’s Got Talent32.Britain’33.the Brandenburg Gate34.MEPII. Appendixes p.317-318报刊名称(略)III. News agenciesAP, UPI, Reuters,AFP and other agencies (P. 316)IV. 外来词和委婉语p. 286-291chauvinismdebutde factoembargopaparazzo读书之法,在循序而渐进,熟读而精思熟读而精思per capitade luxethe needythe have-notsthe well-preserved menpreemptive actionwelfare motherV. 表示消息来源的词语p. 252-253authoritative sourcesdiplomatic sourcesan unidentified sourceaccording to an anonymous sourceVI. 时新词 p. 184-185brain draincrunchtechnicallyinfotainmentironicallylooking-glassmom-and-poppink slipshowcasevidiotVII. 缩写词 p.128-129WWFEUGMGOPGPSIAEANASANYSEPOWVIII. 标题语法特征(p.97-100)略IX. 段落翻译:所讲授文章的部分段落和翻译练习中的三段,如以下段落。

商务英语选读(考试复习提纲)

商务英语选读(考试复习提纲)

Marketing1.Definition of marketingA.Official definition of AMA:The performance of business activities that direct the flow of goods and services from producer to consumer or user.B.Definition in text book: 4P:Product: the right product or servicesPlace: the products and services to the right people at the right place in the right timePrice: at the right pricePromotion: using the right promotional technique.2. Development of marketing philosophy and historical background (5 stages)A. production: availability and affordability, increase demandsB. product: quality and features, to produce enough is not enoughC. selling: focus on seller, equal quality improve selling skillsD. marketing: focus on buyer, the needs of target markets (we sell because you need it)E. societal: in a way that maintains or improves the consumer’s and society’s well-being.3. FranchisingA. Definition: a license to sell another’s products or to use another’s name in business, or both, is a franchise.B. advantages for franchiseea. instant recognitionb. management assistancec. financing assistanced. reduced failure ratesC. disadvantages for franchiseea. initial, ongoing and loyalty feeb. lost of independence and autonomy in the regimec. inhibit the development of small business (single proprietorships and partnerships)D. advantages and disadvantages for franchisora. advantages: Receive a shortcut to profits and brand recognition in chinab. disadvantages:Leadership (Management)1.Decision making: choosing one action over other possible actions (decision maker)End results often are used as criteria in evaluating a manger’s decision-making skills.Decision-making responsibility distinguish managers from nonmanagers(empowerment).Managers make decisions that determine the allocation of resources in order to move toward objectives translating plans into actions2.Planning: determining the future direction(objectives, the heart of planning) of anorganization (planner) and how to achieve them. Examine the past and predict the future, future-oriented.anizing: identifying the basic framework of formal relationships among tasks, activitiesand people in an organization. Gathering and allocating human and material resources to carry out plans (A. staffing- who should do that, B. purchasing materials, providing facilities,securing financing), intertwined with planning. Divide total work into specific jobs and among departments.4.Directing:A.Leader and motivator:guide others, understanding how people act and how to influencethem to act in desired ways.B.Change agent: one who change of an organization so that it remains effective.5.Controlling: one who ensures that an organization is being operated as planned. (monitorand controller) closely tied to planning- foundation.Corporate culture1.Definition: the set of shared values, norms of behaviors, policies and procedures that holdsand organization together.2.Factors influence corporate culture: national culture, ownership structure(sole proprietor,partnership and corporate) and industryHuman resources1.7 components of HR managementA.Recruitment: purpose to provide a large pool/group of candidates for managers to select thequalified. job analysis, position description, hiring specification(education, experience, skill) book p5-6B.Selection: using application forms, resumes, interviews, employment and skills tests andreference checks to evaluate and screen job candidates for managers who will select and hire them.C.Planning: two factors taken into considerationa.Internal factors: organization’s human resources needs(internal growth, merger andacquisition, departmental expansions and reductions, vacancies, current and expected skills needs)b.External factors: future economic environment(changing demographics(population, age,education), projected labor shortage, pressure from government, downsizing&restricting&reengineering)D.Orientation and socializationE.Training&Developmenta. 4 procedures to determine individuals’ training needs: performance appraisal, analysis of jobrequirement, organizational analysis, employment surveyb.Two training approaches: on-the-job training(job rotation, internship, apprenticeship),off-the-job training (vestibule training, behaviorally experienced training, role-play)F.Performance appraisalG.Promotions, transfers, demotions, separations.2.Vestibule training: a form of training in which new employees learn the job in a setting thatapproximates as closely as is practical to the actual working environment. When the use of actual equipment by untrained employees would be too risky or when the actual work setting would be unconducive to learning (noise level)Finance1.Securities: an instrumentRepresenting ownership/ equity is stocksA debt agreement is bonds(creditor)The rights to ownership is derivativesDerivatives: a contract between two parties that specifies conditions under which payments are to be made (stock options, warrants), whose value is determined by fluctuations in the underlying assets, such as stocks, bonds, commodities, currencies, interest rates, market indexes.2.Differences between common stocks and preferred stocksCommon: voting rights, one vote per share, receive profits after all expenses.Preferred: issued after common, no vote,preference in distribution of earnings, a fixed rate of dividends and assets distribution right when out of business prior to common, no extra dividends except the fixed amount3.Termsa.Corporate charter:b.Bylaws:c.Liquid assets:d.Liquidate:e.Liquidation:f.Liquidity:g.Venture capital:financial capital provided to start-up firms with high risk but high growthpotential.h.IPO: a first-time offering of shares by specific firm to the public.i.Stock index: to monitor the overall level of stock prices.j.The composition of Don-Jones industrial average: based on the prices of the stocks of 30 major U.S. companies, General Motors, General Electric, Microsoft, Coca-Cola, AT&T and IBM.4.In what ways can institutional investors influence corporation in comparism to individualinvestors (commonly exceeding 50%, typically small, ownership scattered, unable to monitor effectively and have substantial influence)?a.More voting power, more capable of enacting changes in the management andpolicies(through proxy contest)b.Better monitor (more experiences and resources)c.Collective sale or purchases affect stock marketInsurance1.Main types of insurance: depend on which type of undesirable event is insured. The mostcommon types are life insurance (death) and property and casualty insurance.2.Basic products of life insurance companies: life insurance proper, disability insurance,annuities and health insurance.3.Annuity: an insurance product that will help if you live longer than you expect. A financialcontract in the form of an insurance product according to which a seller(issuer) makes a series of future payments to a buyer(annuitant) in exchange for a lump-sum(single-payment annuity) or a series of regular payments(regular payment-annuity), prior to the onset of the annuity.4.How to make profits: charging premiums that are sufficient to pay the expected claims onthe company plus a profit. Invest them in interest-bearing securities such as deposit, stocks and bonds so as to generate more income.Funds1.Purpose and benefit of investing in mutual fundsDefinition of mutual funds: provide an outlet for the savings of individual investors, directing their funds into bonds, stocks, and money market securities.Benefit: continuous management services, greater price stability, reduced risks, opportunities for capital gains, indirect access to higher yielding securities that can only purchased in large blocks.2.Categorization of fundsa.Money market fundsb.New bond fundsc.Stock fundsd.Index fundse.Global fundsf.Venture fundsg.Hedge funds3.Why invest in money market funds?To skirt federal interest rate ceiling on time and savings deposits offered by banks and thrift institutions. Professional management of their liquid funds and reduced risk through diversification offered.4.What is Pension Fund?5.1.Functions of central banka.Control money supplyb.Stabilize money and capital marketc.Lender of last resortd.Maintain and improve payments mechanism2.Monetary control toolsa.Open market operation (selling and purchasing bonds on open market)b.Reserve requirement ( minimum amount of reserves that bank must hold against deposits)c.Discount rate (the interest rate on the loans that the Fed makes to banks, thus increase orreduce the quantity of reserves which will affect money supply)3.CPI: A measure of the average change over time in the prices paid by urban consumers for amarket basket (A subset of products that is designed to mimic the performance of an overall market. The goods are weighted according to their importance.) of consumer goods and services. Can be used to index (i.e. adjust for the effect of inflation) the real interest rate and the real value of wages, salaries, pensions, and for regulating prices.。

《国际商务英语报刊选读》复习提纲

《国际商务英语报刊选读》复习提纲

《国际商务英语报刊选读》复习提纲《国际商务英语报刊选读》复习提纲一、词汇词组(英翻中)job title 职别personnel manager 人事主管packaging 包装marketing director销售主管publicity controller 宣传主管managing director 常务董事layout 布局,安排,版面设计house style 印刷风格,独特风格,排字风格letterhead 信头logo 专用标记,标记,商标records for the files 文件记录trade exhibition 商品交易展览会company stand 公司展位delivery date 交货日期printed matter 印刷品relative merits 优缺点head office 总公司board 董事会health and safety provisions 健康与安全规定Bill of Lading 提货单Sea Waybill 海运单Air Waybill 空运单Shipping Note / Shipment Advice 装船通知单Dangerous Goods Note 危险物品通知单Certificate of Insurance 保险证明order book 订货簿shipping date 船期,装船日期money-back warranty 退款保证Samples of Merchandise 货物样品public relation 公共关系in good shape 完整无损,处于良好状态,健康情况良好sole supplier 唯一供给者tradejournal 行业杂志yellow page 电话黄页confirmed irrevocable letter of credit 不可撤销的保兑的信用证import license 进口许可证special introductory price 新产品特价bill of exchange 汇票house bills 公司汇票inventory position (BR. stock position)库存水平interest charges 利息费用bad debt 呆账(收不回的账)debt collection agency 债务托收代理trade & bank reference 银行征信(银行提供有关商号信誉等情况)pay-back date 付费日期business card 名片二、请根据给出的汉语词义写出对应的英语词。

商务英语阅读考试复习重点

商务英语阅读考试复习重点

商务英语阅读考试复习重点第⼀单元财经⼀、学习⽬的与要求通过本单元学习,认知商贸英语⽂章的内在逻辑关系,帮助学⽣提⾼阅读理解的能⼒,了解国际财经概况。

⼆、考核知识点与考核⽬标(⼀)课内训练(重点)识记:1. When Banker’s Bets Go Bad银⾏家的猜测落空名词解释:OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦·格林斯潘,美联储主席句⼦翻译:1)The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfolio had unrealized losses of nearly $131 million.2)We’re considering strategies that make the most sense if rates are going up much more aggressively and sooner than anticipated.2. Creating Government Financing Programs for Small and Medium-sized Enterprises in China中国为中⼩型企业提供政府财政援助项⽬名词解释:Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中⼩型企业SOE: state-owned enterprises 国有企业句⼦翻译:In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown to become an important force in contributing towards sustained and rapid growth of theChinese economic.(⼆)阅读技巧(次重点)应⽤:阅读的逻辑技巧(三)课外练习(⼀般)理解:1.Carlyle Group’s Asian Invasion加雷集团的亚洲扩张名词解释:Venture-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团2. Why the Dollar Is Blooming Again为什么美元再次复兴?名词解释:Greenback 美元(俚语)Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银⾏Federal Reserve Bank 美国联邦储备银⾏(四)拓展阅读(⼀般)理解:1. How Banks Pretty up the Profit Picture银⾏如何美化收益前景2. Thai Stocks What Goes Up 泰国股市:到底是怎么了?3. Inventing to Order 以市场为导向开发产品4. I t’s an Office Party in Hong Kong⾹港办公楼地价之争第⼆单元⼈⼒资源管理⼀、学习⽬的与要求通过本单元学习,掌握商务英语阅读中的快速阅读技巧,了解⼈⼒资源管理概况。

国际商务英语复习资料

国际商务英语复习资料

国际商务英语〔5844〕名词解释The theory of absolute advantage 绝对利益学说Free trade area 自由贸易区Creditor country 债权Quotation 报价单A counter-offer 还盘Consignment 寄售Bill of lading 提单invoice 发票Beneficiary 受益人Foreign exchange reserves 外汇储藏foreign exchange control 外汇管制Agency agreement 代理合约/协议Business correspondence 商业信函Customs duties 关税Absolute quota 绝对配额承兑Gain progit 获利Futures trade 世界贸易化Knowledge industry 知识产业People’s Bank of China 中国人民银行Hague Rules 海牙规则Business reputation 商业信誉intellectual property 知识产权Packed of deal 一揽子交易CFR cost and freightCIF cost,insurance and freightexpertise 专家意见expert knowledge or skill,esp.in a particular field; know-howGDP 国内生产总值Gross Domestic ProductAssess 评定估定to judge an amount or valueTap 轻打开发分接to take what is needed from,to exploitTrade liberalization 贸易自由化of trade, the act of government in lifting controls over imports and exportsTariff 关税tax levied by the customsRevenue 收入the total annual income of a stateInput 投入something that is put in businss operationSpecialization 专业化to restrict one’s economic activities to certain particular fieldsMFN 最惠国means most-favoured-nation which is a tariff treament.It is bilaterally given and provides for the lowest tariff in the tariffcode.Bisible trade it involves the import and export of goods.Immigrant remittance 移民汇款it refers to the money sent back to home countries by people working in a foreign land.Tariff 关税duties imposed on goods imported and exportedMaritme 近似的xonnected with the sea or navigationClassification 分类the arrangement of things by groupsContract 合约is an agreement which sets forth binding obligations of the relevant parties. Oral business negotiations 口头商业谈判oral and written. The former refers to direct discussions conducted at trade fairs or by sending trade groups abroad or by inviting foreign customers.Force majeure 不可抗力social or natural calamities that take place beyond the control of a contracting partyFirm offer 实盘an offer whose terms and conditions are binding on the offerer.Inflation 通货膨胀rise in prices bruoght about by the excess demand, expansion of monye supply, credit etc.Fluctuation 波动irregular movement of (prices,exchange rates etc.)Drawee 付款人the person to whom a draft is drawn.Confirming bank 保兑银行the bank that adds its own commitment to an L/C.Bill of exchange 汇票written order drawn by the beneficiary on the bank for the purpose of payment.The invoice 商业发票it is the general description of the quality and quantity of the goods and the unit and total price.Transportation 运输is defined as the movement of freght and passengers from one location to another.Distribution 分配,发行combination of related parts or elements accepted or rejected as a single unit.Insurance 保险is a social device in which a group of individuals transfei risk and provides for payment of losses from funds contributed by all members who transferred risk.F.P.A.(free from particular average) 平安险is a very limited cover confining the insurer’s liability,stectly speaking, to only total loss of the insured cargo,and partial loss of or damage to the cargo is answerable only where the carrying vessel is grounded,sunk or burnt. Regional economic integration is the loosest form of regard economic intergration in which members remove barrier to the flow of goods and services among themselves while each member still adopts its own policy as regardsto trade with outsiders.翻译:1) International business involves more factors and thus is more complicated than domestic business. 国际贸易一般指不同国家的当事人进行的交易,它涉及到许多因素,因而比国内贸易要复杂得多。

国际商务英语复习资料

国际商务英语复习资料

国际商务英语复习资料国际商务英语复习资料在当今全球化的时代,国际商务英语的重要性日益凸显。

无论是从事国际贸易、跨国公司工作,还是希望扩大自己的职业发展空间,掌握国际商务英语都是必不可少的。

为了帮助大家更好地复习和掌握国际商务英语知识,本文将提供一些复习资料和方法。

一、商务词汇商务词汇是国际商务英语的基础,掌握一定的商务词汇是进行商务交流的前提。

在复习过程中,可以通过背单词、阅读商务文章等方式来积累商务词汇。

此外,还可以使用商务英语词汇书籍、在线词汇工具等辅助工具来巩固记忆。

二、商务写作商务写作是国际商务英语的重要组成部分。

在商务写作中,要注意使用正式、准确的语言表达自己的观点和意见。

在复习过程中,可以通过模仿商务邮件、商务报告等文档来提升自己的商务写作能力。

同时,也可以阅读商务英语写作指南,学习商务写作的常用句型和表达方式。

三、商务口语商务口语是进行商务交流的重要方式。

在商务口语中,要注意语速、语调、表达清晰等方面。

在复习过程中,可以通过与他人进行商务对话、模拟商务谈判等方式来提升自己的商务口语能力。

同时,也可以参考商务英语口语教材,学习商务口语的常用表达和场景对话。

四、跨文化交际国际商务英语不仅仅是语言的学习,还包括了跨文化交际的能力。

在国际商务交流中,不同的文化背景和价值观会对商务活动产生影响。

在复习过程中,可以通过学习不同国家的商务礼仪、文化差异等来提升自己的跨文化交际能力。

同时,也可以参加国际商务交流活动,与外国商务人士进行交流,亲身感受跨文化交际的挑战和机遇。

五、实践应用复习国际商务英语不仅仅是理论的学习,更重要的是能够将所学知识应用到实践中。

在复习过程中,可以通过参加商务英语角、进行商务模拟演练等方式来锻炼自己的实践应用能力。

同时,也可以参与国际商务项目、实习等机会,将所学知识运用到实际工作中,提升自己的实际操作能力。

总结起来,国际商务英语的复习资料包括商务词汇、商务写作、商务口语、跨文化交际等方面。

英语报刊选读复习资料

英语报刊选读复习资料

Unit One★Why is newspaper reading an important class?Reading is a skill-needs practice, has strategies to improve it,Newspapers are authentic source-cultural insight into different countriesThey have short articles-the info is usually condensed, concise, and creatively communicated They can help keep us informed about what is happening in the worldThey extend our knowledge/ New Information- a wide variety of subjects and interestsThey reflect language change★Why are newspapers valuable?A newspaper informs by supplying facts, figures, charts, maps, photos and illustrations.A newspaper educates, going beyond the basic facts to in-depth analysis in opinion pieces, feature stories, columns and editorials.A newspaper entertains with humorous columns, leisure features, comics and puzzles.A newspaper provides a print marketplace for advertisers and prospective customers.A newspaper provides a record for historians and members of a community researching local history.Unit Two★Classification of newspapers1.Newspapers concerning business经济类报刊:Business-oriented;Financial/business news;Analysis of business topics;Wall Street Journal (U.S)Financial Times(UK)prehensive newspapers 综合性报刊:A variety of topics such as political news; sports news; science and technology;Also include business news, however lack of detailed analysis of business topics;The New York Times; Washington Post; USA today(U.S) and etc;The Times; the Daily Telegraph; Guardian (UK) and etc;★Major magazines in America:Time, Newsweek,US News and World Report,Readers’ Digest,Fortune,★Major magazines in Britain:The Economist,New Statesmen,★Major newspapers in America:Wall Street Journal,USA today,Los Angles Times, New York Times,Washington Post,The Christian Science Monitor,International Herald Tribune,★Major newspapers in Britain:Financial Times,Daily Telegraph,Guardian,Times,The Observer,Unit Three★Design of layoutFront Page & Front page termsIn a newspaper, the most important page is the front page since it is designed to arouse the reader’s interest. Editors work hard on front page arrangement and try to create their own characteristic styles.★Technical Terms of Newspaper EnglishBanner headline-Look for the top story of the day;Bold headlines-Look for the other important news stories of the day;Inside/keys-Look for the important news stories on the otherpages;Sections-your interested news;Headline;Lead;(Headline\banner headline\bold headline\byline\cutline\dateline;News service;Lead\subject\news story(main body))Unit Four★There are three main types of journalismStraight news/spot news;Feature (news);Editorial & commentary/opinion;★Component of straight newsStraight news is mainly composed of the following five parts:1.Headline(标题)Headline is the first thing that catches your eye. It tries to tell the whole story in one sentence and then a smaller headline(sub-headline) tells more details of what happened.2.Sub-headline(副标题)3.Dateline(电头/日期行:日期,地点,通讯社)Dateline comes after sub-headline. It consists of three parts:1). the place where the news story was reported;2). The date when the news story was reported;3). the news agency;After the date are the letters standing for the news agencies(通讯社)a.AP(Associated Press) 美联社b.PA(press Association) 英国报纸联合社c. REUTER(Reuter’s News Agency)法国路透社d. BUP(British United Press, Ltd)英国合众社4.News lead(导语)Lead is the first paragraph of the whole news items;Lead tells all the important facts of the whole story in a content-packed sentence.It tells “five wives”—who, what, where, when, why and how about the event.Lead is also named as summary lead for it gives a comprehensive summary of news items5.The body of News story(正文)The body of news stories: The rest of the news item tells the details about the event, such as background, comments and etc.★Features of organizational structureSummary lead is commonly used in a straight news story, which gives a comprehensive summary of news items;A straight news story follows the inverted pyramid structure(the most important information comes first in the lead and the less important information such as background, comments come later in the body of the news);The lead of a straight news story usually answers five questions- “who”, “what”, “where”, “when”, “why” and“how”;Unit five★Importance and function of headlines:First of all, it summarizes the whole news story in one content-packed sentence so the hurried readers can get the gist of the story at a glance.Secondly, it draws the readers’ attention to the story. In this sense, headl ines are usually attractive so as to catch the readers’ eye.Thirdly, since headlines summarize the whole story, it can help the readers to evaluate the story so as to decide whether or not this news story is worth reading.★Types of newspaper headlines:A. Statement/summary (摘要式) :This kind of headline states the main topic of the whole news story. It is commonly used and is easy to understand. This kind of headline often appears in statement, that’s why it is named as statement sometimes.B. Question (设问式):However, most question headlines are not real questions. They are statements followed by a question mark. The question headline can either suggest a future possibility or some doubt about the truth or accuracy of the story:C. Quotation (引语式):This type of headline simply quotes what one says usually in direct speech so as to make the title vivid and lively. The quotation is usually from the spokesman, the eyewitnesses and the people involved in the news.D. Double headlines (双标题):The double headlines for the same news story are often used for important events:★Language features of newspaper headlinesLexical features:Preference for short & simple words-headline words ;Wide Use of Abbreviations &Acronyms Grammatical features:1.Frequent omission of function words: in particular, articles, conjunctions, prepositions, auxiliary verbs and pronouns:(1) Articles, (2) Auxiliaries,(3) The conjunction “and” is usually replaced witha comma,(4) The verb “say”, “said” are sometimes replaced with a colon “:” or quotation marks2. Simplification of tense:(1) Wide use of the simple present tense to describe something happening in the past as well as in the present,(2) The future tense is expressed with the infinitive to replace “will”, “shall”.Rhetorical features:Idioms are frequently used in English newspaper headlines so as to achieve vividness and meanwhile appeal to readers ;Slang;Colloquialism;proverbUnit Six★What is news lead?News lead refers to the first paragraph in a news story.★What is the language feature of news lead?Lead, like all English sentences is built around the subject and main verb.★How to understand news lead?As a result, if we can identify the subject and main verb, we will have a good understanding of news lead and the whole story.★How to understand news lead??Identify the subject and main verb first!!★What is prediction?Prediction means guessing what will happen next in the story.★Why should readers make prediction?It involves the readers in active interaction with the text by making them think about what they have read and what they will read next.★How to make prediction?Readers can make prediction based on the picture, title and the first paragraph; for instance, if you are reading a story about a murder, you can expect to find the answers to questions such as:Who was murdered?What was the reason for the murder?Has the murderer been caught? Readers can make prediction based on the picture, title and the first paragraph.Unit Seven★The body of news itemsWhat is it?The rest of news stories apart from news lead!It usually begins from 2nd paragraph of each news story!★Features of the body of news storiesImportant facts that the writer was unable to include in the lead;Specific details to answer readers’ questions;Statements and opinions by people involved in the story or by outside observers;Background information;New, but less important facts;It might be cut and omitted whenever there is no enough space for it.Unit Eight★Language features of news1.Emergence of news affixes and words: words concerning science and technology,words concerning politics, newly-coined words concerning other fields,2. Extension of words’ meanings: to borrow words from every work of life and extend its meaning.Words from the military field,3. Use of Euphemism:The substitution of an agreeable or inoffensive expression for one that suggests something unpleasant.e of metonymy: the substitution of the name of one thing for that of another closely associated with it.1) the name of an animal is borrowed to substitute a person or an organization.2) the name of a street or a building is used to stand for a well-known establishment or an office, which is located there.3) a well-known person is used to refer to something or somebody sharing the same feature.Unit Nine★Facts vs. opinionFactsA newspaper's primary purpose is to provide reliable information to its readers. To do so, a reporter must let the facts speak for themselves, must convey information fairly.?OpinionHowever, journalists all have their own social, political, economic and cultural background and thus tend to serve the interests of their own nations. Opinions and ideas do have a place in newspapers, in particular, on the editorial page for newspapers.★Bias by word choiceThe use of positive or negative words or words with a particular connotation can strongly influence the reader.Bias through statistics & crowd counts,Bias through use of names & titles, Bias through selections and omission,Bias through placement(Readers of papers judge first page stories to be more significant than those buried in the back. Where a story is placed, therefore, influences what a reader thinks about its importance.Bias by photos(Some pictures flatter a person, others make the person look unpleasant. Pictures can make a person look good, bad, sick, silly, etc. Which photos a newspaper chooses to run can heavily influence the public's perception of a person or event.) Bias by source control (To detect bias, always consider where the news item "comes from." Is the information supplied by a reporter, an eyewitness, police or fire officials, executives, or elected or appointed government officials?)★How is the source conveyed in news?a,News source is usua lly introduced by:Such verbs as “say”, “reveal”, “announce”, “remark”, “comment”;b. By the phrase “according to”;c. By the following passive constructions:It’s claimed that…★How to read a news story criticallyTip1: detect the words conveying bias:As a critical reader, you should pay attention to such words in news as adjectives, adverbs, nouns and verbs which might convey commendatory(positive) or derogatory(negative) meaning.Tip2: judge the source:As a reader, you must learn to judge whether the source is reliable.Is the source named? The reliability of a story is increased if the source is named since few people want to be known as liars.Where is the reporter? Check the dateline to see where the reporter was in relation to the news he is reporting.Tip3: have your own idea concerning a news storyUnit Ten★Opinion writingOpinion: articles that express the opinion of the newspaper’s editors or publishers; articles that reflect the views of columnists or well-known people; Read like an argumentation;Unlike straight news, they do not simply inform or entertain, but also try to persuade readers to accept W’s opinion;★Opinion writing includes the following major types!!Review;Column;Editorial;Letters to the editor;Editorial cartoons★ReviewReview is a description of books, performance, concerts, films, radio and television programs, lectures and art such as painting, dance and sculpture.Book review,Movie reviewUnit Eleven★What are editorial cartoons?Editorial cartoons are drawings or illustrations in the newspaper to help us think about current issues or to sway us toward the cartoonist’s point of view.★Elements of editorial cartoons:Symbolism: Using known concepts, emblems to represent larger ideas, people, organizations andevents.Dialogue bubbles: Used for speech, usually a circle around the words said by someone in a cartoon.Captions/labels: Used to make clear to readers what people and objects are being represented. Exaggeration/caricature: Emphasizing certain physical features or overstating an aspect of a problem. Many times without exaggeration and caricature, the cartoonist’s opinion might not be clear or the problem might not be obvious.Unit Twleve★The editorial★What is the editorial?articles that express the opinion of the newsp aper’s editors or publishers; Read like an argumentation;Unlike straight news, they do not simply inform or entertain, but also try to persuade readers to accept W’s opinion;★Elements of the editorialprimary purpose: They are intended to argue for or against a position and as well persuade the readers into W’s statement;Rhetorical structure(3 parts):Part I: Introduction paragraph: statement of thesis-put forward directly W’s position/put forward the issue in question;Part II: Body paragraphs: development of argumentsTopic sentence—supporting ideas/details/sub-conclusionPart III: Conclusion paragraph: reinforcement of thesis-sum up his main arguments and restate his position/sum up his main arguments and state his position;★Position of main ideas in the editorialThe main idea/W’s idea of the whole passage often appears in introduction paragraph (1st ) or/and conclusion (last paragraph);The location of the main idea/topic sentence of each paragraph is likely to be at the beginning, or the end of the passage and occasionally in the middle of the paragraph.Step1: Carefully read 1st paragraph and last paragraph for it might contain the main idea of the whole passage;Step2: Carefully read 1st & last sentence of each body paragraph for it might be the topic sentence which contains the main idea of each body paragraph;Step3: After having an understanding of the main idea & organizational structure, you can begin to answer the questions;。

英语报刊选读复习

英语报刊选读复习

一、Phrase TranslationUnit 11、证券交易所stock market2、回顾或反思(过去)in restropect3、为……提供基础set the stage for4、毁灭性后果devastating consequences5、信息技术的繁荣发展the information-technology boom6、不予理睬ride roughshod over sth.7、在危险中at risk8、战斗力combat effectiveness9、武装力量the armed force10、相反,反之on the contrary11、国土安全homeland security12、交战状态state of war13、无辜的受害者innocent victims14、秘密警察secret police15、大规模杀伤性武器WMD/weapons of mass destruction16、干对某人(对手)有利的事play into the hands of sb.17、先发制人的军事行动pre-emptive military action18、对……口头支持或表面赞成pay lip service to sth.19、最后的手段 a last resort20、核扩散nuclear proliferationUnit 21、世界经济论坛Word Economic Form/WEF2、网络公司狂dotcom mania3、企业的社会责任corporate social responsibility4、递延补偿deferred compensation5、非政府组织non-government organization6、更不必说not to mention7、坚定的信念article of faith8、企业的慈善事业corporate philanthropy9、善举good works10、税负见面tax relief11、案例研究case study12、双赢的特性win-win characterUnit 41、死囚区death house/death row2、死刑capital punishment/death penalty3、有线电视cable television4、商会chamber of commerce5、刑事司法criminal justice6、死刑电椅electric chair7、管教警官correctional officers8、无论好坏for good or ill9、无法想象的暴力行为unthinkable acts of violence10、监狱博物馆the Prison MuseumUnit 61.宪法对同性婚姻的禁止 a constriction/ban on gay marriage2.关于基本民德的辩论 a debate about fundamental mores3.承认各自的婚姻法recognise each other’s marriage laws4.给同性恋者一些除婚姻以外的合法权益grant gays some legal rights short of marriage5.一个一个地驳斥这些论点reject these arguments one by one6.联邦制度的实施the operation of the federal system7.保证和延迟民主的实施guarantee or extend the operation of democracy8.妇女选举权women’s suffrage9.维护社会准则defend social norms10.国会两院三分之二的多数 a two-thirds majority in both houses of congress11.公会对立法者的压力public pressure on legislators12.进行一场更大的政治赌博take a bigger political gambleUnit 91.超高频电视ultrahigh frequency/UHF television2.电子游戏video games/ electric games/ E-games3.数码摄像机digital video camera/ DCI camcorder4.漂亮/时髦手机snazzy mobile/ cell phone/ handset5.便利店convenience store6.配件生产商accessories producer7.安全系统security system8.压缩光盘compressed disc/CD9.芯片组chipset10.电池能耗battery consumption11.巨大突破 a huge quantum leap12.自动售货机vending machine二、Sentence TranslationUnit 11. The destruction of the Twin Towers of the World Trade Center made a symbolic statement that reverberated around the world, and the fact that people could watch the event on their television sets endowed it with an emotional impact that no terrorist act had ever achieved before.世贸双子塔的毁灭,是一个象征性的声明,震动全球;而人们可以在电视上观看此事件又使得它对人们造成的情感冲击超过以往任何恐怖行为。

自考国际商务英语复习必看资料

自考国际商务英语复习必看资料

《国际商务英语》串讲Aabroad adv. 在国外,出国,广泛流传absence n. 缺席,离开absent adj. 不在,不参与absenteeism n. (经常性)旷工,旷职absorb v. 吸收,减轻(冲击、困难等)作用或影响abstract n. 摘要access n. 接近(或进入)的机会,享用权v. 获得使用计算机数据库的权利accommodation n. 设施,住宿account n. 会计帐目accountancy n. 会计工作accountant n. 会计accounts n. 往来帐目account for 解释,说明account executive n. (广告公司)客户经理*accruals n. 增值,应计achieve v. 获得或达到,实现,完成acknowledge v. 承认,告知已收到(某物),承认某人acquire v. 获得,得到*acquisition n. 收购,被收购的公司或股份acting adj. 代理的activity n. 业务类型actual adj. 实在的,实际的,确实的adapt v. 修改,适应adjust v. 整理,使适应administration n. 实施,经营,行政administer v. 管理,实施adopt v. 采纳,批准,挑选某人作候选人advertise v. 公布,做广告ad n. 做广告,登广告advertisement n. 出公告,做广告advertising n. 广告业after-sales service n. 售后服务agenda n. 议事日程agent n. 代理人,经纪人allocate v. 分配,配给amalgamation n. 合并,重组ambition n. 强烈的欲望,野心*amortise v. 摊还analyse v 分析,研究analysis n. 分析,分析结果的报告analyst n. 分析家,化验员annual adj. 每年的,按年度计算的annual general meeting (AGM)股东年会anticipate v. 期望anticipated adj. 期待的appeal n. 吸引力apply v. 申请,请求;应用,运用applicant n. 申请人application n. 申请,施用,实施appointee n. 被任命人appraisal n. 估量,估价appreciate v. 赏识,体谅,增值*appropriate v. 拨出(款项)approve v. 赞成,同意,批准aptitude n. 天资,才能*arbitrage n. 套利arbitration n. 仲裁*arrears n. 欠帐assemble v. 收集,集合assembly-line n. 装配线,流水作业线assess v. 评定,估价asset n. 资产current asset n. 流动资产fixed asset n. 固定资产frozen asset n. 冻结资产intangible assets n. 无形资产liquid assets n. 速动资产tangible assets n. 有形资产assist v. 援助,协助,出席audit n. 查账,审计automate v. 使某事物自动操作average n. 平均,平均水准awareness n. 意识;警觉Bbacking n. 财务支持,赞助backhander n. 贿赂*backlog n. 积压(工作或订货)bad debt 死账(无法收回的欠款)balance n. 收支差额,余额balance of payments n. 贸易支付差额balance sheet n. 资产负债表bankrupt adj. 破产的bankruptcy n. 破产bank statement n. 银行结算清单(给帐户的),银行对账单bar chart n. 条形图,柱状图bargain v. 谈判,讲价base n. 基地,根据地batch n. 一批,一组,一群batch production 批量生产bear market n. 熊市beat v. 超过,胜过behave v. 表现,运转behaviour n. 举止,行为,运转情况below-the-line advertising 线下广告,尚未被付款的广告benchmark n. 衡量标准benefit n. 利益,补助金,保险金得益fringe benefits n. 附加福利sickness benefit n. 疾病补助费bid n. 出价,投标takeover bid n. 盘进(一个公司)的出价bill n. 账单,票据billboard n. (路边)广告牌,招贴板black adj. 违法的in the black 有盈余,贷方black list 黑名单,禁止贸易的(货物、公司及个人)名单black Monday n. 黑色星期一,指1987年10月国际股票市场崩溃的日子blue chips n. 蓝筹股,绩优股blue-collar adj. 蓝领(工人)的Board of Directors n. 董事会Bond n. 债券bonus n. 津贴,红利books n. 公司帐目book value n. 账面价值,(公司或股票)净值bookkeeper n. 簿记员,记帐人boom n. 繁荣,暴涨boost v. 提高,增加,宣扬bottleneck n. 瓶颈,窄路,阻碍bottom adj. 最后的,根本的v. 到达底部,建立基础bounce v. 支票因签发人无钱而遭拒付并退回brainstorm n./v. 点子会议,献计献策,头脑风暴branch n. 分支,分部brand n. 商标,品牌brand leader n. 占市场最大份额的品牌,名牌brand loyalty n. (消费者)对品牌的忠实break even v. 收支相抵,不亏不盈break even point 收支相抵点,盈亏平衡点breakthrough n. 突破brief n. 摘要brochure n. 小册子broker n. 经纪人,代理人bull market 牛市budget n. 预算bulk n. 大量(货物)adj. 大量的bust adj. 破了产的buyout n. 买下全部产权CCAD(=Computer Aided Design)n. 计算机辅助设计call n. 打电话call on v. 呼吁,约请,拜访campaign n. 战役,运动candidate n. 求职者,候选人canteen n. 食堂canvass v. 征求意见,劝说capacity n. 生产额,(最大)产量caption n. 照片或图片下的简短说明capital n. 资本,资金capture v. 赢得cash n. 现金,现付款v. 兑现cash flow n. 现金流量case study n. 案例分析catalogue n. 目录,产品目录catastrophe n. 大灾难,大祸CEO n. Chief Executive Officer(美)总经理chain n. 连锁店challenger n. 挑战者channel n. (商品流通的)渠道charge n. 使承担,要(价),把……记入(账册等)chart n. 图表checkout n. 付款台chief adj. 主要的,首席的,总的CIF, c.i.f. 成本保险费加运费circular n. 传阅的小册子(传单等)circulate v. 传阅claim n./v. 要求,索赔client n. 委托人,顾客cold adj. 没人找上门来的,生意清淡的commercialise v. 使商品化commission n. 佣金*commitment n. 承诺commodity n. 商品,货物company n. 公司limited (liability)company (ltd.)股份有限公司public limited company (plc)n. 股票上市公司compensate v. 补偿,酬报compensation n. 补偿,酬金compete v. 比赛,竞争competition n. 比赛,竞争competitor n. 竞争者,对手competitive adj. 竞争性的component n. 机器元件、组件、部件,部分concentrated marketing n. 集中营销策略condition n. 条件,状况*configuration n. 设备的结构、组合conflict n. 冲突,争论*conglomerate n. 综合商社,多元化集团公司*consolidate v. 帐目合并*consortium n. 财团constant adj. 恒定的,不断的,经常的consultant n. 咨询人员,顾问,会诊医生consumables n. 消耗品consumer durables n. 耐用消费品(如:洗衣机)consumer goods n. 消费品,生活资料*contingency n. 意外事件continuum n. 连续时间contract n. 合同,契约contractor n. 承办商,承建人contribute v. 提供,捐献contribution n. 贡献,捐献,税conversion n. 改装,改造conveyor n. 运送,传递,转让core time n. (弹性工作制的)基本上班时间(员工于此段时间必须上班,弹性只对除此以外的时间有效)cost n. 成本fixed costs 固定成本running costs 日常管理费用variable costs 可变成本cost-effective adj. 合算的,有效益的costing n. 成本计算,成本会计credit n. 赊购,赊购制度credit control 赊销管理(检查顾客及时付款的体系)letter of credit 信用证credit limit 赊销限额credit rating 信贷的信用等级,信誉评价creditor n. 债权人,贷方*creditworthiness n. 信贷价值,信贷信用crisis n. 危机,转折点critical adj. 关键的*critical path analysis n. 关键途径分析法currency n. 货币,流通current adj. 通用的,现行的Current account 往来帐户,活期(存款)户current assets n. 流动资产current liabilities n. 流动负债customise v. 按顾客的具体要求制造(或改造等);顾客化cut-throat adj. 残酷的,激烈的cut-price a. 削价(出售)的CV(=curriculum vitae)n. 简历,履历*cycle time n. 循环时间Ddamages n. 损害,损失deadline n. 最后期限deal n. 营业协议,数量v. 交易dealer n. 商人debit n. 借方,欠的钱v. 记入帐户的借方debt n. 欠款,债务to get into debt 负债to be out of debt 不欠债to pay off a debt 还清债务debtor n. 债务人aged debtors 长期债务人declare v. 申报,声明decline n./v. 衰退,缓慢,下降decrease v. 减少deduct v. 扣除,减去default n. 违约,未履行defect n. 缺陷defective adj. 有缺点的defer v. 推迟deferred payments n. 延期支付deficit n. 赤字delivery cycle n. 交货周期*demand management n. 需求规化demotivated adj. 消极的,冷谈的deposit n. 储蓄,预付(定金)depot n. 仓库depreciate v. 贬值,(对资产)折旧depressing adj. 令人沮丧的deputy n. 代理人,副职,代理devalue v. 货币贬值(相对于其它货币)diet n. 饮食,食物,特种饮食differentiation n. 区分,鉴别dimensions n. 尺寸,面积,规模direct v 管理,指导director n. 经理,主管Managing Director n. 总经理direct cost n. 直接成本direct mail n. (商店为招揽生意而向人们投寄的)直接邮件direct selling n. 直销,直接销售directory n. 指南,号码簿discount n. 折扣,贴现dismiss v. 让……离开,打发走dismissal n. 打发走dispatch n./v. 调遣display n./v. 展出,显示dispose v. 安排,处理(事务)dispose of 去掉,清除distribution n. 分配,分发,分送产品*diversify v. 从事多种经营;多样化divest v. 剥夺dividend n. 股息,红利,年息division n. 部门*dog n. 滞销品down-market a./ad. 低档商品的*down-time/downtime n. 设备闲置期DP(=Data Processing)n. 计算机数据处理,计算机数据处理部门dramatic adj. 戏剧性的drive n. 积极性,能动性due adj. 应付的,预期的dynamic adj. 有活力的Eearnings n. 工资efficiency n. 效率endorse v. 背书,接受engage v. 雇用entitle v. 授权entitlement n. 应得的权利holiday entitlement n. 休假权equity n. 股东权益equity capital n. 股本equities 普通股,股票estimated demand n. 估计需求evaluate v. 估价,评价eventual adj. 最终的exaggerate v. 夸张exceed v. 超过exhibit n. 展览,表现expenditure n. 花费,支出额expense n. 费用,支出expense account n. 费用帐户expenses n. 费用,业务津贴expertise n. 专长,专门知识和技能*exposure n. 公众对某一产品或公司的知悉;广告所达到的观众总数Ffacilities n. 用于生产的设备、器材facilities layout n. 设备的布局规化、计划facilities location n. 设备安置*factoring n. 折价购买债券*fail-safe system n. 安全系统feasibility study n. 可行性研究feedback n. 反馈,反馈的信息field n. 办公室外边,具体业务file n. 文件集,卷宗,档案,文件v. 把文件(或资料)归档fill v. 充任finance n. 资金,财政v. 提供资金financial adj. 财政的financing n. 提供资金,筹借资金finished goods n. 制成品firm n. 公司fire v. 解雇fix v. 确定,使固定在fix up v. 解决,商妥fiscal adj. 国库的,财政的*flagship n. 同类中最成功的商品,佼佼者flexible adj. 有弹性的,灵活的flextime n. 弹性工作时间制flier(=flyer)n. 促销传单float v. 发行股票flop n. 失败flow shop n. 车间fluctuate v. 波动,涨落,起伏FOB, f.o.b n. 离岸价*follow-up n. 细节落实,接连要做的事forecast v. 预测four P's 指产品PRODUCT、价格PRICE、地点PLACE、促销PROMOTIONframework n. 框架,结构*franchise n. 特许经销权v. 特许经销,给予特许经销权franchisee n. 特许经营人franchiser n. 授予特许经营权者fraud n. 欺骗*freebie n. (非正式的)赠品,免费促销的商品freelance n.& adj. 自由职业者(的)funds n. 资金,基金futures n. 期货交易Ggap n. 缺口,空隙*gearing n. 配称(即定息债务与股份资本之间的比率)*gimmick n. 好主意,好点子goal n. 目标going adj. 进行的,运转中的going rate n. 产品的市场价格goods n. 货物,商品goodwill n. 声誉*go public v. 首次公开发行股票grapple with v. 与……搏斗,尽力解决grievance n. 申诉,抱怨gross adj. 总的,毛的gross margin n. 毛利率gross profit n. 毛利gross yield n. 毛收益gradually adv. 逐渐地group n. (由若干公司联合而成的)集团grow v. 增长,扩大growth n. 增长,发展guarantee n. 保证,保单guidelines n. 指导方针,准则Hhand in v. 呈送hand in one's notice 递交辞呈handle v. 经营*hands on adj. 有直接经验的hard sell n. 强行推销hazard n. 危险,危害行为head n. 主管,负责health and safety n. 健康和安全*hedge n. 套期保值hidden adj. 隐藏的,不明显的hierarchy n. 等级制度,统治集团,领导层hire v. 雇用hire purchase n. 分期付款购物法hit v. 击中,到达holder n. 持有者holding company n. 控股公司hostile adj. 不友好的,恶意的HRD n. 人力资源发展部human resources n. 人力资源Iimpact n. 冲击,强烈影响implement v. 实施,执行implication n 隐含意义incentive n. 刺激;鼓励income n. 工资或薪金收入,经营或投资的收入earned income 劳动收入,劳动所得unearned income 非劳动收入,投资所得increment v. 定期增加incur v 招致,承担*indemnity n. 偿还,赔偿index n. 指数,索引retail price index 零售价格指数indirect costs n. 间接成本induction n. 就职industrial adj. 工业的industrial action n. (罢工、怠工等)劳工行动industrial relations n. 劳资关系inefficiency n. 低效率,不称职inflate v. 抬高(物价),使通货等)膨胀inflation n. 通货膨胀*infringe v. 违法,违章initial adj. 初步的innovate v. 革新input n. 投入insolvent adj. 无清偿力的installment n. 部分,分期付款insure v. 给……保险,投保insurance n. 保险interest n. 利息,兴趣interest rate n. 利率interim n. 中期,过渡期间intermittent production n. 阶段性生产interview n./v. 面试interviewee n. 被面试的人interviewer n. 主持面试的人,招聘者introduce v. 介绍,提出*inventory n. 库存buffer inventory n. 用于应付突发性需求的存货capacity inventory n. 用于将来某时使用的存货cycle inventory n. 循环盘存decoupling inventory n. 保险性存货(以应付万一)finished goods inventory n. 制成品存货(盘存)pipeline inventory n. 在途存货raw materials inventory n. 原材料存货work-in-progress inventory n. 在制品盘存(存货)invest v. 投资investment n. 投资investor n. 投资者invoice n. 发票v. 给(某人)开发票irrevocable adj. 不可撤消的,不能改变的issue n. 发行股票* rights issue n. 优先认股权IT=Information Technology 信息技术item n. 货物,条目,条款Jjob n. 工作job description 工作说明,职务说明*job lot n. 一次生产的部分或少数产品job mobility 工作流动job rotation 工作轮换job satisfaction 工作的满意感(自豪感)*job shop n. 专门车间jobbing n. 为一次性的或小的订货需求而特设的生产制度joint adj. 联合的joint bank account (几个人的)联合银行存款帐户journal n. 专业杂志*jurisdiction n. 管辖(权)junk bonds n. 低档(风险)债券,垃圾债券junk mail n. (未经收信人要求的)直接邮寄的广告宣传*just-in-time n. 无库存制度Kkey adj. 主要的,关键的knockdown adj. (价格)很低的know-how n. 专门技术Llabel n. 标签,标牌v. 加标签,加上标牌labour n. 劳动,工作,劳动力labour market 劳动力市场labour relations 劳资关系labour shortage 劳动力短缺*launch v. 在市场推出一种新产品n. 新产品的推出lay-off/layoff n./v. 临时解雇layout n. 工厂的布局lead v. 领先,领导lead time n. 完成某项活动所需的时间leaflet n. 广告印刷传单lease n. 租借,租赁物legal adj. 合法的lend v. 出借,贷款lessee n. 承租人lessor n. 出租人*ledger n. 分类帐nominal ledger n. 记名帐purchase ledger n. 进货sales ledger n. 销货帐*leverage n. 杠杆比率liability n. 负债liabilities n. 债务licence(US:license)n. 许可证license v. 许可,批准life cycle n. 寿命周期likely adj. 可能的*line process 流水线(组装)link n. 关系,联系,环liquid adj. 易转换成现款的liquidate v. 清算*liquidity n. 拥有变现力liquidation n. 清理(关闭公司),清算liquidator n. 清算人,公司资产清理人listed adj. 登记注册的listing n. 上市公司名录literature n. (产品说明书之类的)印刷品,宣传品litigate v. 提出诉讼loan n./v. 贷款,暂借logo n. 企业的特有标记lose v. 亏损loser n. 失败者loss n. 损失lot n. 批,量loyalty n. 忠诚,忠实Mmagazine n. 杂志,期刊mailshot n. 邮购maintain v. 维持,保持maintenance n. 维持,坚持major adj. 重大的,主要的,较大的majority shareholding 绝对控股make n. 产品的牌子或型号make-to-order adj. 根据订货而生产的产品make-to-stock adj. 指那些在未收到订货时就已生产了的产品management n. 管理,管理部门middle management n. 中层管理人员senior management n. 高层管理人员managerial adj. 管理人员的,管理方面的manager n. 经理plant manager n. 工厂负责人line manager n. 基层负责人staff manager n. 部门经理助理management accounts n. 管理帐目matrix management n. 矩阵管理*management information system(MIS)n. 管理信息系统manning n. 人员配备manpower n. 劳动力manpower resources n. 劳动力资源manual adj. 体力的,人工的,蓝领的manufacture v. (用机器)制造manufacturer n. 制造者(厂、商、公司)manufacturing adj. 制造的manufacturing industry 制造业margin n. 利润gross margin n. 毛利率net margin n. 净利润mark-up v. 标高售价,加价market n. 市场;产品可能的销量down market adv./adj. 低档商品/地的up market adj./adv. 高档商品的/地marketing mix n. 综合营销策略,指定价、促销、产品等策略的配合market leader n. 市场上的主导公司*market niche n. 小摊位,专业市场的一个小部分1、国际贸易一般指不同国家的当事人进行的交易,它涉及到许多因素,因而此国内贸易要复杂得多。

英语报刊选读复习资料整理

英语报刊选读复习资料整理

Sentence TranslationUnit 11.The destruction of the Twin Towers of the World Trade Center made a symbolic statement that reverberated around the world, and the fact that people could watch the event on their television sets endowed it with an emotional impact that no terrorist act had ever achieved before.世贸双子塔的毁灭,是一个象征性的声明,震动全球;而人们可以在电视上观看此事件又使得它对人们造成的情感冲击超过以往任何恐怖行为。

2.Even so, September 11 could not have changed the course of history to the extent that it has if President Bush had not responded to it the way he did. He declared war on terrorism, and under that guise implemented a radical foreign-policy agenda whose underlying principles predated the tragedy.即便如此,如果布什总统没有做出那种回应的话,9.11事件原本不可能达到如此的改变历史进程的程度。

他向恐怖主义宣战,并根据该幌子实施了激进的外教政策议程,其核心思想此前早已酝酿好3.Before September 11 the ideologues were hindered in implementing their strategy by two considerations: George W. Bush did not have a clear mandate (he became President by virtue of a single vote in the supreme Court ) , and America did not have a clearly defined enemy that would have justified a dramatic increase in military spending.9.11之前,理论家在执行他们的策略时受到阻碍,主要基于以下两方面的顾虑:布什没有一个明确的施政目标(他在最高法院凭借单票当选总统);美国没有一个明确的敌人以使军费开支急剧增加合理化。

国际商务英语总复习资料.docx

国际商务英语总复习资料.docx

国际商务英语总复习资料.docxInternational Business EnglishLesson 1International BusinessBusiness Knowledge:The major differences between international business and domestic businessA.Differences in legal systemsB.Differences in currenciesC.Differences in cultural backgroundD.Different in natural and economic conditionsThe major types of international businessA.Trade/doc/1bccd8dc6729647d27284b73f242336c1fb9304c.html modity tradeb.Service tradeB.In vestmenta.Foreign direct investmentb.Portfolio investmentC.Other typesa.Licensing and franchisingb.Management contract and contract manufacturingc.Turnkey project and BOTTrade Terms:1.Customs area 关税区:2.Conversion货币兑换3.Visible trade 有形贸易:The form of commodity trade, i.c. exporting and importing goodsproduced or manufactured in one country for consumption or resale in another, (including cash transaction-by means of money and market, and counter trade)4.Invisible trade ⽆形贸易:The form of transportation, communication, banking, insurance,consulting, information etc. is called invisible trade or service industries.5.FDI ⼣⼘国直接投资:Foreign direct investments. Returns through controlling the enterprises orassets invested in a host country? / P.256. One country acquires assets in a foreign countiy forthe purpose of controlling and managing (hem.6.Portfolio investment 证券投资:Purchases of foreign financial assets for a purpose other thancontrolling ?7.Stocks 股票:Capital stocks or bonds.& Bonds 债券:The papers issued by a government or a firm with promise to pay back the money lent or invested together with interest.9.Maturity (票据等)到期10.Certificate of deposit ⼈额存单11.Licensing 许可经营:In licensing, a firm leases the right to use its intellectual property to a firmin another country? They choose licensing because they do not have to make cash payments to stat business, and can simply receive income in the form of royalty.12.Franchising 特许经营:Under franchising, franchisee is allowed to operate in the name of another,franchiser who provides the former with trademarks, brand names, logos and operating techniques for royalty?13.Trade Mark 商标14.Patent 专利15.Royalty专利(许可)使⽤费,版税16.Copyright 版权17.Licenser 许可⽅18.Licensee被许可⽅19.Franchiser 特许⽅:A firm who provides the franchisee with trademarks, brand names, logos andoperating techniques for royalty?20.Franchisee 被特许⽅:A firm is allowed to operate in the name of anothe⼕21.Management contract 管理合同:Under a management contract, one company offers managerialor other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume?22.Value chain 价值链23.Turnkey project "交钥匙”⼯程:For an international turnkey project, a firm signs a contractwith a foreign purchaser and undertakes all the designing, contracting and facility equipping before han ding it over to the latter upon completion ?p4. [B OT建设、经营和移交:Build, Operate, Transfer25.Expertise专门知识26.Bonus红利、奖⾦、津贴27.Royalty许可使⽤费2& International investment 国际投资:Supplying capital by residents of one county to another.29.Contract manufacturing 承包⽣产30.GATT 关贸总协定:General Agreement on Tariffs and Trade31 ?International business 国际商务:Transaction between parties from different countries.Sometimes business across the borders of different customs areas of the same country is also regarded as import and export?32.Intellectual property 知识产权33.Oil deposit:⽯油储备=oil reserves34.the reserves of natural resources ⾃然资源储备35.Personal advancement个⼈的晋升,个⼈素质的提⾼以及个⼈事业的进步等。

商务英语报刊选读教学大纲

商务英语报刊选读教学大纲

《商务英语报刊选读》教学大纲1.课程的基本信息1.1.课程名称中文名称:《商务英语报刊选读》英文名称:《International Business Reading》1.2.课程代码04120731.3.学时与学分2/32 (16+16)1.4.课程性质外语必修课1.5.授课对象商务英语专业普通高职二年级学生2.课程教学目的与任务2.1.课程开设的目的商务英语报刊选读是商务英语专业学生的一门外语必修课,一方面要求学生继续打好语言基本功,熟悉报刊英语常用相关词汇和国际商务专业术语,扩大词汇量,并掌握报刊英语文章的结构与语言特点,从而提高报刊英语阅读技能和翻译技巧;另一方面要求学生进一步扩大知识面,从不同的侧面了解国际商务知识,跟踪经贸商务领域的最新动态,启迪思想,开阔视野,提高用英语分析问题、解决问题的能力。

2.2.教学目标2.2.1.理论教学目标通过本课程的教学,使学生了解世界各大主要英文通讯社及报刊,能熟知英文报刊标题的语言特色,以加强对文章内容的理解;同时要熟悉报刊英语常用相关词汇和层出不穷的与国际商务相关的专业术语,掌握报刊英语文章的结构与语言特点,以便能快速准确地获得文章的信息;此外,还要求学生学习并掌握英语新闻概要的写法。

2.2.2.能力教学目标商务英语报刊选读是一门职业技能课,因此能力教学也以技能的培养为主。

阅读理解能力:能够通过对句子结构和段落关系的分析,掌握文章大意,获取想要的信息,弄清作者的态度和意图;能够熟悉商务英语文章的各种文体风格,掌握阅读技巧,从而提高阅读理解能力和阅读速度;能够通过阅读速度的提高,获取尽量多的信息量。

英汉翻译能力:在理解文章的基础上,能够将文章大意和重要段落或句子用简单易懂的、符合汉语习惯的中文准确地表达出来。

2.2.3.思想教育目标使学生树立在当今形势下学好外语为我国社会主义现代化建设作贡献的思想,以及既能接受西方先进文化又能保持中华民族优秀传统和民族特色的精神。

英语报刊选读期末复习指导

英语报刊选读期末复习指导

英语报刊选读期末复习指导《英语报刊选读》期末复习指导一、课程说明本课程为本科开放教育英语专业的选修课程之一,开设时间为第五学期。

教学对象是广播电视大学英语本科学生或具有同等水平的自学者。

本课程采用的教材为《美英报刊文章阅读》和《〈美英报刊文章阅读〉学习辅导》(周学艺主编,北京大学出版社出版,2001年10月第2版)。

二、考试说明本课程终结性考核方式为闭卷考试,考生不得携带任何形式的参考资料和电子读物或工具。

考核范围为:第1单元 Chinese AffairsLesson One Exp loding Tourism Eroding China‘s RichesLesson Two Beijing Dreams of 2008Lesson Three Home at Last第2单元 American Affairs (I)Lesson Four Best Graduate SchoolsLesson Five Is Harvard Worth It ?第3单元 American Affairs (II)Lesson Eight Judge Sees Politics in Los Alamos CaseLesson Ten Big Crimes, Small CitiesLesson Eleven Hollywood Demons第4单元 American Affairs (III)Lesson Thirteen Lobbyist Out Of Shadow Into The SpotlightLesson Fourteen The Rich Get Richer and Elected---1---1第5 单元 American Affairs (IV)Lesson Nineteen Free-talking and Fast Results第6单元 British AffairsLesson Twenty Why the Monarchy Must StayLesson Twenty-one Anything But Beef?第7单元 Asian AffairsLesson Twenty-four Giant on The Move第8单元 Australian, Brazilian, European & African AffairsLesson Twenty-eight Killing in the Name of GodLesson Twenty-nine Testimony to S. African Catharsis题型及分数比例:I.补上标题中省略或被代替的单词 (10%) II、阅读理解部分:选择题 (30%)正误判断题 (20%)问题回答 (20%)III. 翻译题 (20%)三、复习要点本考试重点考查学生对英语报刊的阅读理解能力和对时事政治新闻词语的掌握,并适当考查课程中所介绍的读报知识。

《国际商务英语》重点复习资料

《国际商务英语》重点复习资料

祝您学业、事业成功!《国际商务英语》复习资料Lesson 1♦In compliance with: in conformity to♦For short: in abbreviation♦Portfolio (n.): securities♦Franchise (vt.): authorize the privilege to sb.♦Lease (vt. / n.): rent ~ sth. to sb.house ~, long-term ~♦Royalty (n.): a share in the profit made from intellectual property♦Advisable (adj.): proper, good, wise-- It’s not ~ to make him angry.♦Access to sth.: the right to use sth.have / gain ~ to sth.-- Only staffs have access to the backstage.♦Participate (vi.): attend, take part in~ in some activity♦Flat (adj.): fixed~ rate♦Bonus (n.): additional payment 补助,津贴,分红,奖金♦Expertise (n.): expert advice, profession skills♦Give rise to: cause♦Cost plus: additional fee to the cost♦Variant (n. / adj.): changed factor, differentLesson 2♦Assess (vt.): estimate the value♦Clue (n.): tip to find out the solution♦dividend (n.): share, surplus, bonus♦distort (vt.): twist♦parity (n.): equation♦tap (vt.): develop♦bear sth. in mind: keep thinking of sth.♦haven (n.): safe place, harbor♦populous (adj.): having a large population♦diversify (vt.): make sth. various♦spur (vt.): stimulate♦complementary (adj.): forming as a whole♦suffice (vi.): be able-- The food can suffice till next week.♦proximity (n.): closeness~ to sth.♦observations (n.): result, opinions from observingLesson 3●Witness (vt. / n.): testify 见证,目击●Liberal + ize (vt.): make sth. free 自由化●Fall under: be classified as 归类为●Detour (n.): a temporary route instead of main route 绕路,迂回●Adoption (n.): accepting 采用,采纳●Erode (vt.): wear away 腐蚀●Autonomy (n.): self-governing 自治⏹Autonomous region●sovereign state: independent country 主权国家●political entity: 政治实体●set the stage for: provide basis for 为。

国际商务英语复习资料

国际商务英语复习资料

国际商务英语复习资料国际商务英语是指在全球范围内从事商业交易时所必须使用的英语。

随着全球化的发展,商务交流的范围和频率不断增加,因此学习国际商务英语就显得尤为重要。

以下是一些国际商务英语的复习资料。

一、商务英语词汇商务英语中常用的词汇包括:合同、报价、采购、销售、运输、保险、货款、退税、仓储、质检、市场调研、营销策划等。

其中,一些重要的词汇需要掌握其中英文对照,如:报价-quotation,采购-procurement,销售-sale,运输-transportation,保险-insurance,货款-payment,退税-tax refund,质检-quality inspection,市场调研-market research,营销策划-marketing plan。

熟练掌握这些词汇可以帮助我们更清楚地理解商务文档中的内容。

二、商务信函写作商务信函是国际商务交流中必不可少的形式。

良好的商务信函不仅可以传达准确的信息,还可以展示企业的专业形象。

商务信函主要分为询价信、报价信、订货信、发货信、付款信、索赔信等。

对于不同类型的信函,其结构和语言表达也应该有所差异。

在写商务信函时,需要注意语言表达清晰、客观、礼貌、得体。

同时,需要把握好信函的结构,包括称呼、主体、结尾等部分,以达到有效传达信息的目的。

三、商务会谈口语商务会谈是国际商务交流中最为常见的形式。

在商务会谈中,除了需要准确的英语表达外,还需要注意交际礼仪等细节。

商务会谈中需要掌握的词汇包括:问候、自我介绍、说明会谈目的、提出问题、回答问题、提出合作方案等。

此外,对于商务会谈中可能出现的文化差异和语言障碍,需要提前做好准备。

四、商务演示文稿商务演示文稿是国际商务交流中展示企业形象和推销产品的重要形式。

在商务演示文稿中,需要掌握一些重要的表达方式和技巧,如重点突出、逻辑清晰、简明扼要、举例说明等。

此外,还需要注意语言表达和PPT设计的美学效果,以营造出具有吸引力的演示效果。

商业英文报刊选读教学大纲

商业英文报刊选读教学大纲

商业英文报刊选读教学大纲商业英文报刊选读教学大纲随着全球化的不断发展,商业英语的重要性日益凸显。

商业英文报刊选读作为一门重要的商业英语课程,旨在培养学生对商业领域的了解和应用能力。

本文将探讨商业英文报刊选读教学的大纲设计,包括教学目标、教学内容和教学方法等方面。

一、教学目标商业英文报刊选读教学的目标是培养学生的商业英语阅读能力和商业知识。

具体目标包括:1. 提高学生的商业英语阅读理解能力。

通过阅读商业英文报刊,学生将学习到商业英语的专业词汇、语法结构和表达方式,提高他们对商业文章的理解能力。

2. 培养学生的商业知识。

商业英文报刊选读教学应涵盖各个商业领域的文章,如市场营销、国际贸易、金融投资等,帮助学生了解商业运作的基本概念和实践。

3. 培养学生的跨文化交际能力。

商业英文报刊选读教学应引导学生了解不同国家和地区的商业文化和商业实践,培养他们在跨文化环境中进行有效沟通和合作的能力。

二、教学内容商业英文报刊选读教学内容应包括以下几个方面:1. 商业英语基础知识。

包括商业英语词汇、语法和表达方式的学习。

学生需要通过阅读商业文章来掌握商业英语的基本要素,如商务信函的写作、商业会议的表达等。

2. 商业实践案例分析。

通过阅读商业实践案例,学生可以了解到不同企业和行业的商业实践和经验。

他们将学习到如何分析商业问题、制定商业策略和解决商业挑战的能力。

3. 商业新闻报道。

商业英文报刊选读教学应关注最新的商业新闻报道,如公司并购、市场趋势等。

学生将通过阅读这些报道来了解商业界的最新动态和趋势。

三、教学方法商业英文报刊选读教学方法应多样化,旨在激发学生的学习兴趣和积极参与。

以下是几种常用的教学方法:1. 阅读理解训练。

通过给学生分发商业英文文章,并提出相关问题,引导学生进行阅读理解训练。

教师可以组织小组讨论或个人写作,以加深学生对文章的理解。

2. 商业案例分析。

教师可以选取一些商业案例,让学生在阅读后进行分析和讨论。

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《国际商务英语报刊选读》复习提纲一、词汇词组(英翻中)job title 职别personnel manager 人事主管packaging 包装marketing director销售主管publicity controller 宣传主管managing director 常务董事layout 布局,安排,版面设计house style 印刷风格,独特风格,排字风格letterhead 信头logo 专用标记,标记,商标records for the files 文件记录trade exhibition 商品交易展览会company stand 公司展位delivery date 交货日期printed matter 印刷品relative merits 优缺点head office 总公司board 董事会health and safety provisions 健康与安全规定safety regulations 安全规程,安全规定divisional personnel manager 部门人事主管abbreviations 缩写,缩写词make a firm offer 下订单parking lot 停车场concentric circles 同心圆fiscal year 财政年度,会计年度Branch Offices 分支机构General manager 总经理marketing dept. 营销部photocopying room 影印室purchasing dept. 采购部sales dept. 销售部shipping agent 运货代理商freight forwarder 货运代理行,转运行shipping lines 航运公司customs officer 海关人员duty checking 关税检查Chamber of Commerce 商会Certificate of Origin 货物原产地证明书insurance broker 保险经纪人credit insurance 信用保险Bill of Lading 提货单Sea Waybill 海运单Air Waybill 空运单Shipping Note / Shipment Advice 装船通知单Dangerous Goods Note 危险物品通知单Certificate of Insurance 保险证明order book 订货簿shipping date 船期,装船日期money-back warranty 退款保证Samples of Merchandise 货物样品public relation 公共关系in good shape 完整无损,处于良好状态,健康情况良好sole supplier 唯一供给者tradejournal 行业杂志yellow page 电话黄页confirmed irrevocable letter of credit 不可撤销的保兑的信用证import license 进口许可证special introductory price 新产品特价bill of exchange 汇票house bills 公司汇票inventory position (BR. stock position)库存水平interest charges 利息费用bad debt 呆账(收不回的账)debt collection agency 债务托收代理trade & bank reference 银行征信(银行提供有关商号信誉等情况)pay-back date 付费日期business card 名片二、请根据给出的汉语词义写出对应的英语词。

该词的首字母已给出( 每小题0.5 分,共10 分)1.不可避免的adj. i nevitable______2.可获利的;赚钱的adj. p rofitable______3.平行的;类似的adj. p arallel______4. 必要的;基本的a. eessential______5.本国的;国内的adj. d omestic______6. 本质;精华n. essence______7.产生;让步v. yield______8. 产生v. generate______9. 关键词keyword______10. 协调;调节v. coordination______11. 厌烦的;乏味的adj. tasteless______12. 合同;契约n. contract______13. 同样地adv. similarly______14. 回顾;检查v. r eview______15. 因此adv. accordingly______16. 地平线n. h orizon______17. 多产的adj. p roductive18. 收获;收割v. reap______19. 有经验的adj. e xperienced______20. 自动的adj. a utomatic______三、请写出下列英语单词或术语的汉语意义( 每小题0.5 分,共10 分)1. distribution channel 分销渠道;销售渠道______2. cataloger 编目员______3. centralized system 集中式系统______4. chief technology officer(CTO)首席技术官______5. consumer market 消费市场______6. credit card _信用卡_____7. local store pricing _当地商店定价_____8. lost sales 销售损失______9. mail-order operation 邮购操作______10. mail-order pricing 邮购定价______11. market niche 市场利基;市场定位;市场补缺基点;市场补缺者12. cash register 收银机______13. new customer paths 新客户路径______14. node 节点______15. backorder延期未交定货______16. business reengineering企业再造业务重建企业重组______17. business-to-business barter _b2b易货_____18. business-to-consumer(B2C) 企业对消费者企业相互抵消费者电子商务______19. buy-in 买进;入股______20. back-end integration 后端集成_____四、根据英语句子的意思,请用括号内词的适当形式填空( 每小题1 分,共10 分)1. Her job was to take care of the wounded______(wound) soldier.2. Her latest film has _generated_____(generate) a lot of interest.3. I am afraid the blistering heat is not _sustainable _____(sustain) to me.4. I had the distinct______(distinctly) impression that I was being watched.5. I thought you handled______(handle) that little incident most professionally.6. In a poor country, owning a bicycle is a sign of compared ______(compare) wealth.7. Institutions financing the project while going through the business plan will be very _interest_____(interest) in knowing how the company is going to beat the competition.8. It is difficult to estimate the exact cost due to so many variables______ (variable).9. It is important to ensure the enforcement______(enforceable) of e-business transactions wherever and whenever disputes arise.10. It is reasonable to predict that a new strategy requirement______(require) to deal with the changing market.五、根据英语句子的意思,从每一句下面的A,B ,C ,D 中选择正确的语言搭配( 每小题 1 分,共20 分)1. Prior __A____ his departure, he addressed a letter to his daughter.A. toB. ofC. inD. from2. The children ___A___ against each other to win yearly scholarship.A. contestB. fightC. rivalD. enhance3. When I last saw Mary she __B____ to her next class on the other side of the campus and did not have time to talk.A. hurriedB. was hurryingC. had hurriedD. has hurried4. Next time I ___D___ there, I'll ask them about it.A. will goB. have goneC. am goingD. go5. The young madam was _A_____ to discover that she was being watched.A. disconcertedB. disappointedC. dishonoredD. dissatisfying6. We __B____ the shops and the post office as soon as we moved into the town.A. determinedB. locatedC. specifiedD. settled7. People just __D____ their rubbish over the wall.A. rolledB. swayedC. shapedD. threw8. Having the highest marks in his class, __B____.A. the college offered him a scholarship.B. he was offered a scholarship by the college.C. a scholarship was offered him by the collegeD. a college scholarship was offered to him.9. Why do you object to __A____ the direction?A. followingB. followC. have followedD. have been followed10. They __B____ the game because of rain.A. desertedB. abandonedC. leftD. departed11. In the 19 the century industry __B____ towards the north of England.A. tendedB. gravitatedC. intendedD. inclined12. __C____ some of the suggestions prove of value to you as well.A. CouldB. CanC. MightD. May13. Before we commence again, let me give you a word or two of advice, _D____?A. shall IB. don't IC. will youD. won't you14. I wish to talk with you in private, _B_____?A. do IB. shall IC. can ID. may I?15. People will not believe a person who always _D_____.A. magnifiesB. enlargesC. broadensD. exaggerates16. The research project has only been under way for three months, so it's too early to _D_____ its success.A. figureB. considerC. rateD. evaluate17. If the United States had not entered the Second World War, probably the 1940 unemployment rate of 14% __C____ still further.A. would riseB. roseC. would have risenD. had risen18. We wouldn't lose courage even if we __A____ again.A. were to failB. would failC. failD. have failed19. John wants to see me today, but I would rather he __A____ tomorrow than today.A. cameB. had comeC. would comeD. should come20. After his troubles, he's now in ___A___ comfort.A. relativeB. constantC. relevantD. fair六、缩写(5个)PS -- postscriptp.p. -- per pro (on behalf of)c.c. or cc -- Carbon copy to (often now a photocopy) – or cubic centimeters Ref. -- Reference (number)ASAP -- as soon as possibleRd -- roadCEO -- chief executive officerMD -- managing directorc/o -- care ofAttn -- for the attention ofPOB -- Post Office BoxEg or e.g. -- For exampleIe or i.e. -- That is / in other wordsEtc. -- Et cetera / and so onPA -- personal assistantPlc or p.l.c. -- Public Limited CompanyLtd. -- LimitedCorp. -- CorporationInc. -- Incorporatedb/f -- brought forwardc/f -- carried forwardN/A -- not applicableSt. -- Street or SaintSq. -- SquareNo.(US#)-- numberEnc. or encl. -- EnclosureMisc. -- Miscellaneousp.a. -- per annum (per year)PC -- personal computer七、贸易术语(5个)CFR –Cost and Freight 成本加运费价CIF –Cost, Insurance and Freight 成本保险加运费价CPT –Carriage Paid To 运费付至…CIP –Carriage and Insurance Paid To 运费、保险费付至…DAF –Delivered At Frontier 边境交货价DES –Delivered Ex-Ship 目的港船上交货价DEQ –Delivered Ex-Quay 目的港码头交货价DDU –Delivered Duty Unpaid 交货关税未付价DDP –Delivered Duty Paid 完税后交货EXW –Ex-Works 工厂交货FCA–Free Carrier 货交承运人价FAS –Free Alongside Ship 装运港船边交货价FOB –Free On Board 装运港船上交货价八、英译汉:Three major sectors of industry:Primary: agriculture, fishing, mining,construction.Secondary: crafts & manufacturing.Tertiary ['tə:ʃəri]第3产业: services, inc, education, banking, insurance, etc.九、汉译英(3个)1、我们的每一个产品都是用百分之百的天然原料制成。

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