商业摄影教学大纲

商业摄影教学大纲

《商业摄影》教学大纲

课程名称:商业摄影

课程类型:职业岗位核心课程(必修)

适用专业:广告设计与制作

课时数: 36 理论学时:14 实践学时:22

一、说明

1(本课程性质和目的

《商业摄影》是一门与其它摄影门类全然不同的领域。它既是一门独立的学科，又越来越多的表现为各项整体广告活动的一部分，并常常要与电视广告、POP 广告，以及企业的形象策划CI等密切配合，甚至在内容和形式上都要整体性。它早已深入社会生活的各个领域，如各种商品目录、形形色色的海报、简报、杂志封面、插图、以及时装宣传等等。广告摄影在现代商业社会扮演着一个举足轻重的角色。

广告摄影是一门以现代科学技术为基础、影像文化为背景、视觉传达理论为支点，服务于商业行为和目的的摄影，它既不以审美作为最终目的，也不以反映摄影者的个人情感和思想主旨，而是以传播商业信息和广告意念为主要动机，以迎合消费者情趣，达到促销的目的。这种明确的功利性倾向，是现代广告摄影的最大特点。

本大纲是根据广告艺术设计专业对课程教学目标的要求而制定的，在课时安排与教学内容的分配上做了科学、具体的设计，以达到广告艺术设计专业对《商业摄影》课程的教学要求。

2(本课程的教学要求

通过本课程的教学与实践，要求学生达到以下目标:

知识方面了解摄影的基础知识，常用技巧，并通过实践掌握拍摄的广告摄影

中

一些典型的拍摄方法，布光方法，构图原理。

技能方面能根据所学理论知识按照广告要求拍摄各类商业广告照片。 3(考核

办法

见附表:艺术设计专业课程考核大表

maintenance business reception; (3) car maintenance enterprise or

car sales and after-sales service integration enterprise business or production management; (4) Car maintenance enterprise or car sales and after-sales service integration enterprise technology management; (5)

car maintenance enterprise or car sales and after-sales service integration Enterprise car accessories management; (6) car performance detection Enterprise car performance detection and evaluation, and detection equipment maintenance; (7) car transport enterprise car using management; (8) insurance company vehicles accident site exploration; (9) car manufacturing enterprise car performance detection and debugging; 2. get certificate this teaching plans according to Ministry of education high vocational designed professional directory prepared ( Professional code:), and integrated into the Ministry of labor and social security

all four car mechanic in the national occupational standards

occupational functions and skill requirements, students completing this course under the teaching plan, core double certificate course score up to 60 points or more, ... 2. ...(2)Master of mechanical drawing,

engineering mechanics, mechanics, automotive materials and processing technology, basic knowledge such as Electrotechnics and

二、教学目的与教学内容第一章商业摄影与商业摄影师(理论:2学时)

教学内容:

第一节摄影的本源与艺术特征

1、摄影画面的特点

2、摄影画面的本质

3、摄影艺术与其它艺术的关系第二节广告文化与广告摄影师第三节广告摄影师

1、广告摄影师在广告创作中的地位

2、广告摄影师的素质与创造力

3、广告的影响和作用

第四节广告画面的创作

1、特点要素

2、广告摄影师的素质与创造力

3、广告画面的创作技巧与手法教学要求:

1、了解广告的特性

2、理解广告的类别

3、理解广告的影响和作用教学重点:

1、广告的特性

教学难点:

1、广告的影响和作用

第二章照相机、镜头、感光材料(理论:2学时)

教学内容:

第一节照相机

1、照相机的种类

2、器材的选择

3、照相机的结构

, basic knowledge such as Electrotechnics andMaster of mechanical drawing, engineering mechanics, mechanics, automotive materials and processing technology)2(r more, ... 2. ...requirements, students completing this course under the teaching plan, core double certificate course score up to 60 points oskill inistry of labor and social security all four car mechanic in the national occupational standards occupational functions and nistry of education high vocational designed professional directory prepared ( Professional code:), and integrated into the Mto Mi n; (9) car manufacturing enterprise car performance detection and debugging; 2. get certificate this teaching plans accordingpment maintenance; (7) car transport enterprise car using management; (8) insurance company vehicles accident site

exploratioection and evaluation, and detection equisales service integration Enterprise car accessories management; (6) car performance detection Enterprise car performance det-n enterprise technology management; (5) car maintenance enterprise or car sales and aftersales service integratio-sales service integration enterprise business or production management; (4) Car maintenance enterprise or car sales and after-maintenance business reception; (3) car maintenance enterprise or car sales and after1