麦当劳介绍1

Sales Promption
Advertising
McDonald’s Free Wi-Fi Free Wi-Fi served at all McDonald‟s restaurants.
Sales Promption
Advertising
McDonald’s Free Coffee Pole Lamppost became part of a clever optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
Mcdonalds
Expansion in low cost
The brand purpose is good.
Franchise stores have no unified standards
Develop in the Second Tier City and remote cities
Sales Promption
Advertising
McDonald’s Bus Stop Regular bus stop was turned into McDonald‟s restaurant
Sales Promption
Advertising
McDonald’s Free Coffee Hourglass Transit shelter in Vancouver was turned into an „hourglass‟ filled with coffee beans, reminding customers of the promotion‟s short-term nature.
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Sales Promption
Advertising
McDonald’s Sundial Billboard This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald‟s arches are dead center.
Thank You !
Sales Promption
Advertising
McDonald’s Puzzles Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald‟s Large Coffee for only 1 Euro in Sweden.
Cyber economy is becoming more popular
The outside threat The inside threat
The similar property’s threat
Sales Promption
Advertising
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy.
Sales Promption
Advertising
McDonald‟s Newspaper Sandwich
Sales Promption
Advertising
Giant paper napkins were used to promote McDonald‟s largest hamburger ever, the Big‟n'Juicy
McDonald’s was founded in 1955. It is famous for its fast food all over the world. We can see “M” all over the world. It has about thirty thousand sub branches in the world. It attracts so many people love it. Its advertisement “I’m Lovin’ it” is popular all over the world. we will use the SWOT analysis to find out its strength, weakness, opportunity and threat .We believe that the analysis will help McDonald’s develop faster and to be more powerful.