商务英语综合教程(第二版) Unit 2
商务英语综合教程第二册unit 2 Globalization[精]
Content Warm-up Activities Background Information Text Analysis Extended Activities Writing
Warm-up activities
I. Pair works Think about the definition of globalization and talk with your partner.
advantages of globalization disadvantages of globalization
• More job chances • More product options • Promote peace and stability
in the world • More cultural
II. Group work Globalization is a forceful phenomenon, and also a buzzword. Work in small groups, discussing the functions of globalization and the way globalization reshapes economy and society.
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
China joins the WTO
China's "accession" do more good than harm
商务英语综合教程第二册unit 2 Globalization
4. N-UNCOUNT If someone uses force to do something, or if it is done by force, strong and violent physical action is taken in order to achieve it. 武力 例:The government decided against using force to break up the demonstrations. 政府决定不使用武力来驱散示威游行。
free movement of material and goods ► culture & society: growth of cross-cultural contacts &
communication; greater immigration
advantages of globalization disadvantages of globalization
Text Analysis
• border
1. N The border between two countries or regions is the dividing line between them. Sometimes the border also refers to the land close to this line. 边界; 边界地区 例: Soldiers had temporarily closed the border between the two countries. 士兵们已暂时封闭了两国的边界。
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
体验商务英语综合教程3(第二版)答案Unit2Travel
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
compare your answers with a partner.
1 How often do you travel by air, rail, road and sea? 2 What do you enjoy about traveling? What don’irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
1 not enough leg ...r.o...o..m..... available 2 lost or delayed ..l.u..g..g..a..g..e.. 3 long .q..u..e..u..e..s.. at check-in 4 poor quality .....f.o..o..d....... and drink 5 no baggage .t.r.o...l.l.e..y..s.. 6 overbooking of ....s..e..a..t.s...... 7 flight delays and ..c..a..n..c..e..l.l.a..t.i..o..n..s.... 8 ...j.e..t...- lag
商务英语综合教程第二册unit 2 Globalization
China.
China’s management will be in some extent be restricted by the WTO rules
Text Analysis
1. The same forces from globalization that allow businesses to operate as if national borders did not exist also allow social activists, labor organizers, journalists, academics, and many others to work on a global stage. 全球化产生一种力量,使得企业的运作似乎没有了国界,同 样这个力量也使得社会活动家、劳动组织者、新闻记者、教 育工作者以及其他许多人的活动都能够在全球平台上进行。
Text Analysis
2. V-T If a situation or event forces you to do something, it makes it necessary for you to do something that you would not otherwise have done. 迫使 例: A back injury forced her to withdraw from Wimbledon. 一处背伤迫使她退出了温布尔登网球赛。
Globalization (globalisation)
Core: economic globalization (the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology)
Unit2高教社新编商务英语综合教程第二版
a. the beginning of marketing b. how exchanges are made c. marketing and business d. the nature of marketing √
2. Marketing means _____. a. buying and selling √ b. a management process c. a fair exchange d. a daily trade
______________
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 2 Marketing
4. Which of the following is true?
a. Simple exchange became impossible due to lack of money. b. To some extent, life is all about exchanging one value √ for another. c. Marketing is the same as exchange. d. Marketers work by finding out what people value and need.
1. Cognitive Information(认知信息): Basic Concept of Marketing 2. Language Focus(内容重点) — Key Words: I. market potential, feasibility, feasible/viable, assess, stand (n.), trade fair, exhibit, sample, prospective customer, publicity, representative, brochure, booklet, catalogue, press conference, promote, range, model, display, campaign, launch, order, delivery, replacement, spare part, after-sales service, component, service (v.), machinery, client; II. purchase, supply, conversely, equilibrium price, shortage, surplus, maximize profits — Phrases: I. in other words, hand out, make up, for short, know as; II. in ... terms, in large/small quantities, agree on, in the end
新视野商务英语综合教程2_U2教师用书
Unit 2 SourcingLead-in1Key1. c2. b3. a4. e5. d2Suggested AnswersRestaurant: price; geographical locationAutomobile: quality; reputation in the industry; technologyClothes: product design; speed of delivery Reading AStarting PointSuggested Answers3A sourcing agent should have the following skills:●Shine in the area of communications●Solid organizational skills●Knowledge of multiple languages●Decision making abilities●Computer skills●Negotiation (between sourcing agent and supplier) skillsTranslation采购四步法大部分制造商都无法自行生产他们开展业务所需的全部原材料、服务,甚至零部件。
所以,他们需要从其他专业生产不同物件的公司进行采购。
负责采购的人员被称为采购专员。
对于采购专员来说,确定采购清单之前,了解采购的基本步骤非常重要。
1. 评估首先要做的是评估公司需求产品的市场情况。
一个好的采购专员应既关心产品质量,也关心产品价格。
他(她)的职责是确保公司不会买到次品或等级不符的原材料。
所以,采购专员通常先订购样品,检测它们是否达到公司的质量标准。
2. 制定协议采购专员敲定供货商之后,就要与之共同商定购货协议。
协议中需规定的内容有: 价格,付款条件,交付时间,退货条件及规则,汇率和运费的支付。
3. 提交采购订单接下来,采购专员需给供货商发送订单。
《商务英语综合教程》 Unit (2)
1. school
a building where young people receive education
2. hospital
3. farm
4. office
5. factory
6. supermarket
A. Brainstorming
Please find out people that will appear in the certain workplaces and fill in the following blanks. For example, we can find teachers and students at school.
stick together and achieve business success.
5. We could lose our most
worker, maybe even have to close
the club for a while.
Section A Vocabulary
Complete the following sentences with the words given.
2. What type of people is regarded as the right staff? 3. How can we encourage personalization according
to the passage? 4. What does the author mean by “Give them the
Additional Reading
3. Technology
It goes without saying that the office should be wired to support Wi-Fi to maximize the flexibility of the space. The positioning of your office no longer needs to be dictated by where the network connection and outlets are located. Of equal importance is making sure your office technology supports employees who work from home – either occasionally or regularly. Making it possible to access files anytime and anywhere, as well as using video conferencing and other collaborative meeting technologies, is part of the flexible office design process.
Unit2高教社新编商务英语综合教程第二版教案资料
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
3. Which of the following describes the meaning of a fair exchange?
a. Exchange something for money. b. Exchange money for something.
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
II. Listen to the passage for the second time with your focus on the questions you have raised (if there are any) and then complete the following multiple choice exercises. You can take notes while listening. 1. Passage 1 describes _____.
√c. Exchange something valued for something of equal
value. d. Both a and b.
_________Marketing
4. Which of the following is true?
a. Simple exchange became impossible due to lack of money.
√b. To some extent, life is all about exchanging one value
for another. c. Marketing is the same as exchange. d. Marketers work by finding out what people value and
商务英语综合教程(第二版) Unit 2
……before taking any anti-dumping decisions. 此部分中 before 为连词后面加上现在分词结构相当于一个时间状语从句。
e.g. After shipping the goods, please inform us of the name of steamer and the date of shipment as soon as possible. 在装运货物后,请立即通知我方船名和装船日期。
WTO itselfs
1. There are two lists below. Pair off each word in the first list with its opposite in the second.
1. theoretical 2. private 3. individual 4. capitalist 5. simple 6. buying 7. minimum 8. national
目前,讨论已经开始了,讨论的议题是在修改欧盟反倾销政策时应充分 考虑贸易商、进口商和进口产品的用户和消费者这些所有欧洲经济 操作者的利益。
此句的主要结构是Discussions have started. on……goods 这部分 内容均为discussions 的定语。
take sth. into account: consider sth. 考虑 e.g. The seller should take the risk of accepting D/A terms
Notes
5Multifibre Arrangement:(MFA) 多种纤维贸易安排即国际纺织品贸 易协议 6. Asians have long argued that the methods for determining injury to domestic industry and calculating dumping margins before imposing the fines are flawed. 亚洲人长期以来一直在抗议:在强行征缴罚款之前用来确定倾销对 于国内工业所带来的损失及核算倾销利润的方法存在问题。 impose(to sb./sth): v. place (a penalty, tax, etc.) officially on sb. / sth 加 (罚金等)于某人 e.g. impose a further tax on wines and spirits 对果酒/烈性酒进行进一步 加税
新世纪商务英语综合教程2 Unit2
behaviors and beliefs of a particular group
Activation
However, the word "culture" is most commonly used in three basic senses: • Excellence of taste in the fine arts and humanities, also known as high culture • An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning • The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group
Unit 2 A Flat World
Activation
Theme of the Unit What is “culture shock"? Language differences American characteristics
Activation
How do you define culture? How many definitions of culture are there?
TEXT I
What impact does globalization bring about?
Economic integration by "globalization" enabled the
体验商务英语综合教程3(第二版)答案Unit2TravelPPT参考课件
a) motorway b) lift c) public toilet d) schedule e) economy class f ) single g) parking lot h) underground i) hand luggage j) round trip k) downtown
Vocabulary
Listening A Stephanie Taylor is a businesswoman who travels
Business
regularly as part of her job. Listen to the first paew and choose the three priorities she
2 Unit Travel
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
新编商务英语综合教程第二版Unit-2
Unit 2 Business Communication
II. Listen to Passage Ⅰ for the second time with your focus on the questions you have raised (if there are any) and then decide whether the following statements are TRUE (T) or FALSE (F). If it is false, please make corrections accordingly. You can take notes while listening. 1. If you want your employees to share their feelings and opinions with you, you must listen to them._T__
Unit 2 Business Communication
➢ lingo: a characteristic language of a particular group (as among thieves) 行话,术语
➢ nip ... in the bud: 消灭在萌芽状态 ➢ manual: a small handbook手册 ➢ succinctly: with concise and precise brevity; to the point简
Difficult Words and Expressions
➢ up to par: 达到标准 ➢ disciplinary: relating to discipline in behavior 有关纪律的 ➢ rephrase: to express the same message in different words
商务英语综合教程Unit 2 World Economic Outlook Update
New Words
spillover sluggish
consolidation deterioration adverse linkage geopolitical marginally stabilize
n. 溢出;外流人口 adj. 萧条的;迟钝的;行动迟缓的;懒惰
的
n. 巩固;合并;团结 n. 恶化;退化;堕落 adj. 不利的;相反的;敌对的 n. 连接;结合;联接;联动装置 adj. 地理政治学的 adv. 少量地;最低限度地; vt. 使稳固,使安定
New Words
escalate robust bounce momentum fragility sovereign volatile
vi. 逐步增强;逐步升高 adj. 强健的;健康的;粗野的;粗鲁的 n. 跳;弹力;活力 n. 势头;动量;动力;冲力 n. 脆弱;易碎性;虚弱 adj. 有主权的; adj. 不稳定的;爆炸性的;反覆无常的
Notes
currency markets 外汇市场 also called foreign exchange market
The foreign exchange market (forex, FX, or currency market) is a form of exchange for the global decentralized trading of international currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends. The foreign exchange market determines the relative values of different currencies.
商务英语综合教程2 unit2
• end up
• Para 5—Para 6
• superior, integral, unleash, hazard, radiation • to tamper with, in harmony with, set apart from, cut across, in turn, derive from
overtax v. to do more than you are able or want to do ;to take sb./sth. do more than they are able or want to do 使用过度;(使)超负荷工作 to overtax your strength 体力透支 Take it easy. Don’t overtax yourself. 轻松一点,别让自己劳累过度。 substance n. A type of solid, liquid or gas that has particular qualities 物质;物品;东西 a sticky substance 一种黏糊糊的东西
Environmental Protection
王琮琮
由 Nordri®设计提供
Contents
Warming-up Questions
Dictation Detailed-reading
Assignment
Warming-uБайду номын сангаас:
Question1: Do you want to live in this place or that place?
• • • • • • • •
over-(过度,超过),加在动词、形容词、名词上 overeat 暴食 overestimate 估计过高 overconfident 自负的 overweight超重
Unit-2-Selling-online-体验商务英语综合教程2-
Online shopping websites
Starting up
C
Why do some people prefer not to buy goods and services online?
You may find that goods are not suitable when they arrive or get things you did not order.
Keep a paper trail. Print and save records of your online transactions, including the product description and price, the online receipt, and copies of every email you send or receive from the seller. Read your credit card statements as you receive them and be on the lookout for unauthorized charges.
Unit 2 Selling online
Quotation
This quotation means a bad business idea will not work any better just because it is being used as the basis for selling via the Internet. The technology will not, in itself, make up for any deficiencies.
The Internet is an exciting tool that puts vast information at your fingertips. With a click of a mouse, it lets you buy an airline ticket, book a hotel, send flowers to a friend, or purchase your favorite stock. Good deals, convenience and choices abound on the Internet. But before you use all the Internet has to offer, be "cyber" smart and make your online experience safe.
职通商务英语(第二版)综合教程2Unit2-2
1
Read the sentence and choose the most appropriate choice.
3. Food production and _____ are vital to society. A. sales B. distribution C. retail D. promotion
Unit 2 Business Expansion
Language Focus
Grammar Focus
Translation Session 2
1
Read the sentence and choose the most appropriate choice.
1. China has a vast _____ market which guaranteed its rapid economic growth. A. inland B. international C. home D. domestic 2. Future _____ of the business calls for two new factories. A. expansion B. expand C. expansive D. expansionary
1
Read the sentence and choose the most appropriate choice.
9. A factory must try to _____ for further development. A. diversify B. diverse C. diversion D. diversity
10. Therefore, to make continuous efforts to protect the environment remains an important _____ task. A. strategically B. strategize C. strategy D. strategic
新视野商务英语综合教程2答案unit2
新视野商务英语综合教程2答案unit21、What’s your _______ for the coming new year? [单选题] *A. playB. plantC. plan(正确答案)D. plans2、This kind of work _______ skills and speed. [单选题] *A. looks forB. waits forC. calls for(正确答案)D. cares for3、81.Some birds are flying ________ the lake. What a beautiful picture! [单选题] * A.forB.underC.inD.above(正确答案)4、Finally,I have _____ interesting to share with you,and I am sure you will be interested in it. [单选题] *A. everythingB. something(正确答案)C. nothingD. anything5、It seems slow for children to become _____ ,while adults often feel time flies. [单选题] *A. growns-upsB. growns-upC. grown upsD. grown-ups(正确答案)6、In the closet()a pair of trousers his parents bought for his birthday. [单选题] *A. lyingB. lies(正确答案)c. lieD. is lain7、Could you tell me _____ to fly from Chicago to New York? [单选题] *A.it costs how muchB. how much does it costC. how much costs itD.how much it costs(正确答案)8、_____ of the land in this area _____ covered with forest. [单选题] *A. Two-fifth; isB. Two fifth; areC. Two fifths; is(正确答案)D. Two fifths; are9、Before leaving the village, he visited the old house _____ he spent his childhood. [单选题] *A in which(正确答案)B. whichC. to whichD at which10、I always get ______ grades than he does, so maybe I should help him more.()[单选题] *A. bestB. better(正确答案)C. goodD. well11、I like this house with a beautiful garden in front, but I don't have enough money to buy _____. [单选题] *A. it(正确答案)B. oneC. thisD. that12、--What would you like to say to your _______ before leaving school?--I’d like to say"Thank you very much!" [单选题] *A. workersB. nursesC. waitersD. teachers(正确答案)13、--Do you know _______ girl with long curly hair?--Yes. She is Mary. She plays _______ piano very well. [单选题] *A. a; /B. the; /C. the; the(正确答案)D. a; the14、—When are you going to Hainan Island for a holiday? —______ the morning of 1st May.()[单选题] *A. InB. AtC. On(正确答案)D. For15、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher16、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery17、The idea of working abroad really()me. [单选题] *appeals to (正确答案)B. attaches toC. adapts toD. gets across18、The managing director took the()for the accident, although it was not his fault. [单选题] *A. GuiltB. charge(正确答案)C. blameD. accusation19、I _______ play the game well. [单选题] *A. mustB. can(正确答案)C. wouldD. will20、53.On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] * A.something else(正确答案)B.else somethingC.everything elseD.else everything21、Tom’s sister is a nurse. I met _______ in the street yesterday . [单选题] *A. sheB. hersC. himD. her(正确答案)22、_____you may do, you must do it well. [单选题] *A.WhichB.WheneverC.Whatever(正确答案)D.When23、There is a bank ______ the street. [单选题] *A. on the end ofB. in the end ofC. at the end of(正确答案)D. by the end of24、56.Sam is in a hurry. Maybe he has got ________ important to do. [单选题] * A.everythingB.nothingC.anythingD.something(正确答案)25、96.Let's cross the street from school. There is a park ______ the school. [单选题] * A.far fromB.next toC.atD.opposite(正确答案)26、(), it would be much more sensible to do it later instead of finishing it now. [单选题] *A. FinallyB. MildlyC. Actually(正确答案)D. Successfully27、She spoke with a strong Scottish()[单选题] *A. speechB. accent(正确答案)C.voiceD. sound28、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean29、The reason why I didn't attend the lecture was simply()I got a bad cold that day. [单选题] *A. becauseB. asC. that(正确答案)D. for30、30.It is known that ipad is _________ for the old to use. [单选题] *A.enough easyB.easy enough (正确答案)C.enough easilyD.easily enough。
体验商务英语综合教程3 (第二版)答案Unit 2 Travel
Air rage
rage in the article?
1 poor service √ 2 flights not leaving on time √
3 poor quality of food
4 too many passengers on a plane √
5 not feeling safe
6 people drinking alcohol √ 7 poor air quality √
8 noisy passengers
9 not being able to smoke
10 not enough cabin crew √
Reading D Which of the following words from the article have a
but I think more hotels will provide ……fa…c…ilit…ie…s … for
business people … perhaps some …s…pe…ci…fic... facilities
for …bu…si…ne…ss…w…om…e…n
Reading A Answer these questions before you read the article.
a) motorway b) lift c) public toilet d) schedule e) economy class f ) single g) parking lot h) underground i) hand luggage j) round trip k) downtown
Vocabulary
Air rage
negative meaning? Use a good dictionary to help you.
体验商务英语综合教程3 (第二版)答案Unit 2 Travel
8 noisy passengers
9 not being able to smoke
10 not enough cabin crew √
Reading D Which of the following words from the article have a
B Why does Stephanie think it is still important for businesspeople to travel regularly?
‘it’s particularly important to establish good faceto-face relations with colleagues or with customers.’
American English
British English and which is American English.
1 subway 2 city centre 3 carry-on baggage 4 one way 5 return 6 freeway 7 rest room 8 elevator 9 coach class 10 timetable 11 car park
Air rage
are true about the article? Correct the false ones.
1 People in groups are more likely to behave badly on planes. false
2 Drink is often the cause of problems on board. true 3 Airlines can do little to improve air quality. false 4 Travelers are using new technology to express
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New Words
boost quota protectionism thriving commissioner legitimate weaver aggrieve substitute contend enthusiasm penalty wield
n. 繁荣 n. 配额 n.保护主义 adj. 令人震颤 n. 委员 adj. 合法的、正规的 n. 织者 v.(通常用被动语态) 使苦恼,使悲伤 v. 替换 v.奋斗,竞争 n. 热情 n. 惩罚,处罚 v. 使用
Notes
5Multifibre Arrangement:(MFA) 多种纤维贸易安排即国际纺织品贸 易协议 6. Asians have long argued that the methods for determining injury to domestic industry and calculating dumping margins before imposing the fines are flawed. 亚洲人长期以来一直在抗议:在强行征缴罚款之前用来确定倾销对 于国内工业所带来的损失及核算倾销利润的方法存在问题。 impose(to sb./sth): v. place (a penalty, tax, etc.) officially on sb. / sth 加 (罚金等)于某人 e.g. impose a further tax on wines and spirits 对果酒/烈性酒进行进一步 加税
Notes
7. If WTO members can agree on clear guidelines for curbing industrial subsidies, for instance,Europeans won’t be able to argue that Asian companies are using government funds to keep their export prices deliberately low to capture markets. 如欧盟成员国就反工业补贴共同商定一个明确的纲领性文件,欧洲人也就 不会对亚洲公司使用政府基金直接降低出口价格去占领市场而提出抗议。 curb: prevent (sth) from getting out of control ; restrain 防止( 某事物)失控;限制 e.g. curb spending waste, etc subsidy:n. 补贴 money paid, esp. by a government, to help an industry, , to keep prices down , etc. 一国政府无偿提供给个人或企业的资助,以使这些个人或企业能以市场所接受 的价格提供某些社会必不可少的产品或劳务。 在国际贸易中,政府也会向本 国的出口商提供补贴。
Notes
4.The EU, they complain, is using anti-dumping instruments to keep out low-cost Asian exports, even when there’s no proof of dumping or damage to European producers. 他们抱怨道,欧盟甚至在没有任何倾销或损害欧洲生产商利益证据的 情况下,使用反倾销工具来将低成本的亚洲出口品拒之门外。 anti-dumping: ECON. one form of action taken by a government to protect industries from unfair completion, usu. By means of special import duties, to reduce or stop imports of goods for sale at a price lower than in the country in which they were manufactured. (经)反倾销 政府为保护工业免受不公平竞争的损害而可能采取的 一种行动。通常采用特别进口关税的方式,用以减少或直至进口商品 已低于商品生产国国内的价格销售。还可采用另一种方法加以保护, 即通过一国政府与另一政府达成协议,限制出口量,甚至对出口商品 征收出口税,以使它们在进口国的市场上价格更昂贵,从而降低其竞 争力。
商务英语综合教程
Unit 2 Invisible Barriers
Introduction
Tariff, tax levied by a government on imports and exports, seems familiar to everyone. However, to get it clear is not as easy as it is supposed to be , and it is much more difficult to solve the disputes that resulted from it.
New Words
pressure imposition provisional flagrant incriminate ambassador disrupt credibility reputation flawed bleak
n. 压力 n. 征税,课税 adj. 临时的 adj. 声名狼藉的 v. 控告 n.(驻外国)大使 v. 分裂 n. 可信性 n. 声誉 adj. 有瑕疵的,有缺陷的 v. 黯淡的
New Words
harmonize curb subsidy deliberately suspicion wane revamp reinforce
v. 使和谐 v. 控制,阻止 v. 资助金 adv. 有意地 n. 怀疑,猜疑 v. 减少,减弱 v. 重建,修改
v. 加强
Notes
1.invisible Barriers: 无形贸易壁垒 Barrier: anything that bars or stops progress or prevents persentering. 一国政府限制或阻止商品 自由流入或流出该 国的任何行动,例如进出口关税、配额和禁运等。 2.global trade liberalization 全球贸易自由化 liberalization 自由化 指政府停止对进口和出口的控制。 n ire is directed for the moment at the European Union’s rules to deal with “dumped” imports--goods which the EU believes are being sold inside the 15- nation bloc at prices lower than the cost of production. 欧盟制定了对付“倾销”进口货的条例,因为欧盟相信这些货物在15 国联盟中正在以低于生产成本的价格出售,亚洲为此而感到愤慨。