老干妈市场调研

As the saying goes: filial piety, hunger breeds discontentment. In the growing globalization today, electronic products obviously dominant, but there is a problem worthy of attention, people's eating habits, with the development of science and technology, people pay more and more attention to diet, diet culture, more and more new elements continue to enter from the feast to the dark cuisine delicacy from critics to continue to promote the market of novel food chowhound.
Part 3
Conclusion & recommendations
1 customers to buy the main products are Chili oil
2 Lao gan ma customers mainly concentrated in the age of 1525 years old.
conclusion 3 in the survey we found that there are a lot of consumers want to provide all kinds of supermarket sales of prepaid cards.
Байду номын сангаас
4 the vast number of consumers choose to shop is the value of the quality and price of goods.
content
Part 1
• analysis of research • survey data analysis • conclusion and recommendations
Part 2
Part 3
Part 1
analysis of research
Background of survey
Goal 3
• Understand the old godmother market itself and other related products, analyzes its advantages and disadvantages.
way of survey
The survey to take a random questionnaire, the way to South Korea's Chinatown supermarket. A total of 100 questionnaires were sent out, and 100 valid questionnaires were recovered. The recovery rate was 100%.
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Goal of survey
Goal 1 Goal 2
• Understand the Lao gan ma market types of customers, such as: young, middle-aged, elderly etc.
• To understand the consumption situation of Lao gan ma market customer and consumer habits, such as the amount of consumption, The type of product consumption
The type of product consumption
Chili oil Hot and spicy sauce Chili oil pickled tofu others
frequent
58
22
16
4
percentage
58%
22%
16%
4$
conclusion
According
to the table: 58% of the customers are buying 22% of customers buy chili oil is fragrant sauce, 16% of the customers are buying Chili oil pickled tofu
Evaluate
conclusion

According to the right table can be seen: 88% of custo mers on the supermarket condiment price satisfaction, only 12% of customers are not satisfied; 86% of the cu stomer satisfaction of spices, and the remaining 14% of the customers are not satisfied. We can draw a Chines e supermarket condiment most consumer recognition
Type of consumer
Conclusion
Through
the survey shows: 15-25 years old and 25-35 years old customers accounted for 52% and 22%. And 18% of customers are under 15 years of age, 35 years of age or older, 8% of customers. So the Lao gan ma consumer force in the age of 15-25.
Division of work: Tensify Anna Darryna Carl
Note
Because
of limited funding and other reasons .This PPT is used for teaching purposes, in order to let students know the research process, so that the data are not credible ppt.
Time: November 1, 2016 -2016 November 11th
Location: Chinatown, a few blocks from the supermarket
Respondent: consumer of Lao gan ma
Part 2
survey data analysis
Recommendations
1 2
3
• As far as possible to reduce the Circulation and other links to maximize the profit to consumers.
• Increase the publicity efforts and to expand the scope of the impact. • More and more contact with consumers in a timely manner to understand the market situation, in order to make a scientific and rational decision-making.