百事可乐公司介绍范文英语

合集下载

百事公司英文介绍

百事公司英文介绍

Analysis of subsidiary combination
A:Flohr Tore B:Pepsi-Cola C:Baer sandwich D:Pizza hut E:KFC
百事公司拥有15个销售额超10亿美元的国际著名品牌
14 11 11 16 18 19 22
156
23 31 41 43 50
Pepsi百事可乐 Mountain Dew激浪 Diet Pepsi轻怡百事 Lay's乐事 Gatorade 佳得乐 Tror桂格燕麦 Ruffles 7UP七喜 Cheetos奇多 Mirinda 美年达 Lipton Teas立顿茶
Three major departments of Pepsi Co 1993-1996 years of income and capital expenditure
Financial
The Company employs approximately 285,000 people worldwide, and its products are sold in approximately 200 countries. PepsiCo hasinvested more than RMB8 billion in establishing 22 drink bottling plants and one concentrate plant in 21cities all over China. 业务范围遍及世界上近200个国家,雇有员285,000 人。公司2009年销售额近600亿美元。百事已在中 国21个城市设立了22家饮料灌装厂和1家浓缩液厂, 投资总额超过80亿元人民币美元。
Snack industry

百事可乐英文广告词

百事可乐英文广告词

百事可乐英文广告词篇一:百事可乐英文介绍PepsiwasfirstmadeinnewBern,northcarolina,intheUnitedStatesintheearly1 890sbypharmacistcalebBradham.in1898,"Brad's drink"waschangedto"Pepsi-cola"andlatertrademarkedonJune16,1903.[1]Thereareseveraltheoriesontheoriginofthew ord"pepsi".TheonlytwodiscussedwithinthecurrentPepsicowebsite arethefollowing: calebBradhamboughtthename"PepKola"fromalocalcompetitorandchanged ittoPepsi-cola. ThewordPepsicomesfromtheGreekword"Hope"(π?ψη),whichisamedicalterm,describingthefooddissolvingprocesswithinone& #39;sstomach.dyspepsiaalsoamedicaltermdescribesaproblemwithone'ssto machtodissolvefoodsproperly.anothertheoryregardingthename'soriginsisthatcalebBradhamandhisc ustomerssimplythoughtthenamesoundedgoodandreflectedthefactthatthedri nkhadsomekindof"pep"initbecauseitwasacarbonateddrink.itwasmadeofcarbonatedwater,sugar,vanilla,rareoils,andkolanuts.whetherth eoriginalrecipeincludedtheenzymepepsinisdisputed.[2][3]in1903,BradhammovedthebottlingofPepsi-colafromhisdrugstoreintoarente dwarehouse.Thatyear,Bradhamsold7,968gallonsofsyrup.Thenextyear,Peps iwassoldinsix-ouncebottles,andsalesincreasedto19,848gallons.in1924,Pep sireceiveditsfirstlogoredesignsincetheoriginaldesignof1905.in1926,thelog owaschangedagain.in1929,automobileracepioneerBarneyoldfieldendorsed Pepsi-colainnewspaperadsas"abullydrink...refreshing,invigorating,afinebracer篇二:百事可乐广告语百事可乐历年广告语:1898年清爽、可口,百事可乐1903年提神、爽心、增进消化1905年可口之饮料1906年天然饮料——百事可乐1907年百事可乐:可口、健康1909年百事可乐:使你才气焕发1910年喝百事可乐,让你心满意足1923年这就是健康:百事可乐品尝百事,你将喜欢它1928年百事可乐,激励你的士气1932年一样的价格,双倍的享受1939年一样的价,双倍的量1940年百事可乐是属于你的饮料1943年令人诱惑的口味1945年百事可乐:更多、更好1949年口味最好、花钱更少1950年量多、活力更多1953年清新、爽口1958年爱社交,喝百事喝百事,增友谊1959年百事可乐令你心旷神怡1961年这就是百事,它属于年轻的心1963年奋起吧,你就属于百事新一代1964年让自己充满活力,你是百事新一代1967年口味独一无二,百事可乐向前涌动品尝无可比拟的百事1969年生活/奉献你从生活中获取,百事从奉献中获取1971年拥有一个百事的日子1973年成为百事人,感受自由心1975年百事挑战,让你的感觉来决定1976年拥有百事时代1979年把握百事精神,赋予百事挑战1982年喝百事可乐,享受一生美味啊!百事的时代1983年现在就去体会百事1984年百事可乐,新一代的选择1987年百事可乐:美国的选择1990年亲爱的,这就是您所需要的1992年不能没有它——百事可乐1993年年轻、开心,喝百事1995年百事之外,别无选择1996年改变新的一页:百事可乐1998年新一代的选择Thechoiceofanewgeneration渴望无限(askformore)1999年百事,渴望无限快乐的可乐20XX年百事,这就是可乐20XX年突破渴望(dareformore)敢于第一(daretoBeno.1)20XX 年突破创造发现more20XX年全民携手舞动中国20XX年欢聚时刻共享百事篇三:百事可乐和可口可乐广告词()两者的广告词关于可口可乐1927在任何一个角落.1929世界上最好的饮料.1932太阳下的冰凉.1933一扫疲惫,饥渴.1937美国的欢乐时光.1938口渴不需要其它1939只有可口可乐.1940最易解你渴.1942只有可口可乐才是可口可乐,永远只买最好的.1945充满友谊的生活,幸福的象征.1947可口可乐的品质,是你永远信赖的朋友.哪里好客,哪里就有可乐. 1950口渴同样追求品质.1951好客与家的选择.1952你想要的就是可乐.1955就像阳光一样带来振奋.1957好品质的象征.1958清凉,轻松喝可乐.1959可口可乐的欢欣人生,真正的活力.1961可口可乐,给你带来最佳状态.1963有可乐相伴你会事事如意.1964可口可乐给你虎虎生气,特别的活力.1965充分享受可口可乐.喝了可口可乐,你再也不会感到疲倦.1968一波又一波,一杯又一杯.1970这才是真正的,这才是地道货,可口可乐真正令你心旷神怡. 1971我愿拥有可乐的世界.1975俯瞰美国,看我们得到了什么?1976可乐加生活.1980一杯可乐,一个微笑.1982这就是可口可乐.1985一踢;一击;可口可乐.1989挡不住的感觉!1993永远是可口可乐.2000心在跳!我们努力活出真精彩! 20XX激情在此燃烧关于百事可乐1898年清爽、可口,百事可乐1903年提神、爽心、增进消化1905年可口之饮料1906年天然饮料——百事可乐1907年百事可乐:可口、健康1909年百事可乐:使你才气焕发1910年喝百事可乐,让你心满意足1923年这就是健康:百事可乐品尝百事,你将喜欢它1928年百事可乐,激励你的士气1932年一样的价格,双倍的享受1939年一样的价,双倍的量1940年百事可乐是属于你的饮料1943年令人诱惑的口味1945年百事可乐:更多、更好1949年口味最好、花钱更少1950年量多、活力更多1953年清新、爽口1958年爱社交,喝百事喝百事,增友谊1959年百事可乐令你心旷神怡1961年这就是百事,它属于年轻的心1963年奋起吧,你就属于百事新一代1964年让自己充满活力,你是百事新一代1967年口味独一无二,百事可乐向前涌动品尝无可比拟的百事1969年生活/奉献你从生活中获取,百事从奉献中获取1971年拥有一个百事的日子1973年成为百事人,感受自由心1975年百事挑战,让你的感觉来决定1976年拥有百事时代1979年把握百事精神,赋予百事挑战1982年喝百事可乐,享受一生美味啊!百事的时代1983年现在就去体会百事1984年百事可乐,新一代的选择1987年百事可乐:美国的选择1990年亲爱的,这就是您所需要的1992年不能没有它——百事可乐1993年年轻、开心,喝百事1995年百事之外,别无选择1996年改变新的一页:百事可乐1998年新一代的选择Thechoiceofanewgeneration渴望无限(askformore)1999年百事,渴望无限快乐的可乐20XX年百事,这就是可乐20XX年突破渴望(dareformore)敢于第一(daretoBeno.1)。

百事可乐英语广告词_英文广告词_

百事可乐英语广告词_英文广告词_

百事可乐英语广告词广告一词,据考证是一外来语。

它首先源于拉丁文advertere,其意为注意,诱导,传播。

下面是小编带来百事可乐英语,欢迎阅读! 百事可乐的英文广告词Pepsi, a new generation of choices. Pepsi,"Pepsi, right taste." - Pepsi"Live demon up, you are in the Pepsi era." - Pepsi"Pepsi taste better than the other fresh." - PepsiPepsi impeccable. 12 ounces full, can be really much. - PepsiCo 5 cents to buy things twice, Pepsi is your drink. - PepsiCo "We all know, some things are good do not have to change it." - PepsiFor those who think young people. "- Pepsi"Beautiful Pepsi Time". - Pepsi"Awake, you belong to the generation of Pepsi." - Pepsi"Rise up, you are a new generation of Pepsi a lively." - Pepsi Pepsi, for the sake of thinking young people forever. Pepsi advertising.百事可乐的经典广告词Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word "Hope" (πέψη),which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft'schemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.百事可乐英文广告The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager to unlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young people the most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, began to launch a series of young people think that the most cool star for the image of the spokesperson of the ad.In mainland China, following the invitation of Leslie Cheung and Andy Lau to do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, Jenny Jackson and Ricky Martin four singer to do its image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their own advertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsithese two dynamic slogan quickly won the recognition of young people.Pepsi with the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsi most young people like to use the characteristics of football, deliberately launched the Pepsi football star.A lot of spam advertising really can not stand, a serious impact on people's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, good advertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of the goods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to enjoy.Pepsi's advertising is no doubt doing well in this regard, it's advertising in the Chinese market is not only the international fashion freedom of style, but also added the elements of Chinese and hi, people feel cordial and relaxed, it's advertising Is a bright spot, for young people is undoubtedly more attractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching, people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.。

可乐品牌广告英语作文100

可乐品牌广告英语作文100

可乐品牌的魅力与影响:跨越文化的界限The world of soda drinks is vast and diverse, with various brands competing for market share. Among these brands, the name "Cola" stands out, synonymous with refreshment and enjoyment. The influence of this popular soda brand transcends cultural and geographical boundaries, making it a global icon.The history of Cola dates back to the late 19th century, when it was first introduced to the world. Since then, it has grown to become one of the most recognized and popular soda brands in the world. What is the secret behind this brand's enduring popularity?Firstly, Cola's unique flavor is a key factor. The combination of sweet, carbonated bubbles and a hint ofbitter aftertaste creates a refreshing experience that is hard to resist. This flavor profile has remained consistent over the years, ensuring that consumers can always rely on the familiar taste they love.Secondly, Cola's marketing strategies have played a crucial role in its success. The brand has always beeninnovative in its approach, utilizing various advertising techniques to capture the attention of consumers. From catchy jingles and memorable mascots to high-profile collaborations and sponsorships, Cola has always been atthe forefront of advertising trends.Moreover, Cola's global reach has helped solidify its position as a cultural icon. With its presence in virtually every country in the world, the brand has become synonymous with celebration, fun, and togetherness. Whether it's a birthday party, a get-together with friends, or a casual afternoon, a cold glass of Cola is often a welcome addition. However, the impact of Cola extends beyond its tasteand marketing strategies. The brand has also madesignificant contributions to society. For instance, it has supported various causes and initiatives aimed at improving the lives of communities around the world. From disaster relief efforts to educational scholarships, Cola has demonstrated its commitment to making a positive difference. In conclusion, the influence of Cola as a soda brand transcends mere taste and marketing. It is a cultural icon that has captured the hearts of millions across the globe.Its unique flavor, innovative marketing strategies, andfar-reaching social impact have all contributed to its enduring popularity. As the world continues to change, it remains to be seen how Cola will continue to adapt and evolve, but one thing is certain: its influence will remain strong for many years to come.**可乐品牌的魅力与影响:跨越文化的界限**可乐作为碳酸饮料领域的佼佼者,以其独特的魅力影响着全球消费者。

百事可乐广告词英文范文

百事可乐广告词英文范文

百事可乐广告词英文范文The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager to unlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young people the most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, beganto launch a series of young people think that the most cool star for the image of the spokesperson of the ad.In mainland China, following the invitation of Leslie Cheung and Andy Lauto do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, JennyJackson and Ricky Martin four singer to do its image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their own advertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsi these two dynamic slogan quickly won the recognition of young people.Pepsi with the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsi most young people like to use the characteristics of football, deliberately launched the Pepsi football star.A lot of spam advertising really can not stand, a serious impact onpeople's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, good advertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of the goods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to enjoy.Pepsi's advertising is no doubt doing well in this regard, it's advertising in the Chinese market is not only the international fashion freedom of style, butalso added the elements of Chinese and hi, people feel cordial and relaxed,it's advertising Is a bright spot, for young people is undoubtedly moreattractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching, people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.I think the Pepsi ads are characterized by: 'dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to attract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endorsements.Impact: is the first time consumers really feel the Coca-Cola.Pepsi: to focus on "music + sports" advertising model.Impact: from the young people who won the majority of the market.competition analysisCoca - Cola - Coverage Strategy for Indifferent MarketsPepsi:A flanking strategy: the principle of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. From the young people, into the Coca-Cola's vacuum zone. Diversification - - 60's - fast food industry - quality and efficient servicesB offensive strategy - the application of the principle is suitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the attack surface. Such as: price wars, offensive McDonald's, offensive advertising.Coca Cola:90 years, Coca-Cola ads also focus on the younger generation who Zhang Mei Nicholas Tse, Cecilia Cheung advertising strategy analysisCoca-Cola - Uncovered Market Coverage Strategy - There is a globally consistent theme for each periodOffensive Strategies - At the beginning of the twentieth century, large advertising campaigns were defeated by many imitatorsPepsi - flank attack - subjective psychological differences - high cost of psychological change Hotelling modelPepsi:Image description: very competitive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunisticProduct evaluation: adolescent taste, no hormones, and Coca-Cola almost, the price is reasonableRelated identification: Pepsi logo, I wish you Pepsi, A League and so onPersonal feelings: cheerful, youthful, lively, fashion, fresh, dynamic, enduring, activeFree association: blue, wish, Pepsi popular shoes, sportsCoca ColaSpokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, Bae Yongjoon, Zhang Ziyi, Pu YuanshuImage description: strong, advertising good, international, static, has a long history, good reputation, brand, the market all-round, competitive, high market share, large-scaleProduct evaluation: fresh, some sweet, steam enoughRelated identification: Coca-Cola 26.1%, on football advertising, Cecilia Cheung advertising, etc.Personal feelings: happy, stylish, calm, full of vitalityFree association: red, international well-known brands, modern management model, carbonatedPepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word "Hope" πέψη, which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred byspeculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought thePepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.感谢您的阅读,祝您生活愉快。

百事可乐的英文广告词_英文广告词_

百事可乐的英文广告词_英文广告词_

百事可乐的英文广告词广告一词,据考证是一外来语。

它首先源于拉丁文advertere,其意为注意,诱导,传播。

下面是小编带来百事可乐的英文,欢迎阅读! 百事可乐的英文广告词Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsireceived its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.百事可乐的经典广告词1898 fresh, delicious, Pepsi1903 refreshing, cool heart, enhance digestion1905 Delicious drink1906 Natural Beverage - Pepsi1907 Pepsi: delicious, healthy1909 Pepsi: Make you glow1910 drink Pepsi, make you satisfiedIn 1923 this is healthy: Pepsi tastes Pepsi and you will like it 1928 Pepsi, to inspire your morale1932 the same price, double the enjoyment1939 the same price, double the amount1940 Pepsi is your drinkThe tempting tastes of 19431945 Pepsi: more and betterIn 1949 the best taste, spend less1950 volume, vitality more1953 fresh, refreshing1958 love social, drink Pepsi drink Pepsi, by friendship1959 Pepsi makes you feel good1961 This is Pepsi, it belongs to the young heart1963 to rise it, you belong to a new generation of Pepsi1964 to make their own dynamic, you are a new generation of PepsiIn 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi1969 Life / Devotion You get from life, Pepsi gets it from devotion1971 has a Pepsi daysBecome a Pepsi in 1973, feel freePepsi Challenge in 1975, let your feelings come to a decision 1976 has a Pepsi eraIn 1979 to grasp the spirit of Pepsi, Pepsi challenge1982 Pepsi drink, enjoy the delicious life ah! Pepsi era1983 is now to experience Pepsi1984 Pepsi, a new generation of choices1987 Pepsi: The American Choice1990 Dear, this is what you need1992 can not do without it - Pepsi1993 young, happy, drink PepsiPepsi in 1995, there is no choiceIn 1996 a new page was changed: Pepsi百事可乐英文广告First, Pepsi in the Western advertisingPepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as "shark", "spacecraft" and so on, these ads, for the post-World War II peak of American youth, advocate "fresh stimulus is unique" Unique consumer goods and clear distinction between the old generation of rebellious mentality, the "new generation" of consumer tastes and lifestyles.1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities. These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role.Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, "I wish you Pepsi" is also printed on the new packaging, with the collection value.Second, the differences between Chinese and Western advertising1, China's advertising reflects a common concept of people's groups: emphasis on the whole, attaches great importance tofamily and affection; and Western advertising reflects their self-centered culture, emphasizing the individual's independence and the main role of individuality publicity .From a typical aesthetic point of view, emphasizing the typical concept of individuality is developed from the typified concept, the effect is better than the latter. For example: Pepsi was once in China to promote family reunion and happy sharing.2, Chinese advertising based on virtue and marriage with the spirit of the times, and establish a correct positive advertising image; and overseas advertising language is focused on direct publicity business and products.For example: advertising for the table shop, the country may tell the audience, "seize the second race points, the entrepreneurial difficulties difficult, I do not, work together, in the man-made", seize every opportunity to show traditional Chinese virtues, education, consumer, and foreign advertising "A table of talent, love at first sight", even with two puns idiom, highlighting the dignified and graceful watches and clocks, people love at first sight, resulting in wearing a watch to enhance the feeling of temperament.3, in the form of expression, the domestic advertising language most words with stringent, neat, and like to use the poem. The foreign advertising language tend to eclectic free body, often using metaphor, exaggeration, anthropomorphic rhetoric and other means. For example: optical shop, the domestic advertising language is "the existence of insight in the chest, fundus distinguish", is the antithesis of the verse. Overseas slogan humorous way to make warm tips: "The eyes are the windows of the soul, in order to protect your soul, please put your glass windows."This ad is used in metaphor and anthropomorphic rhetoric,so that consumers feel kind and moved. In the expression style, the domestic advertising slogans are mostly solemn, serious, direct; such as JLF wine "Jinliufu wine, the Chinese people's wine!" And overseas advertising language is mostly humorous, funny, lively. Such as the United States a beauty salon: "Please do not go out with us from the woman flirting, she may be your grandmother."4, most of the domestic advertising will add some elements associated with traditional practices, such as the Pepsi-Cola New Year ads have Chinese Red, couplet, Chinese knot, and so on.Third, the Chinese and Western advertising in commonChinese and Western advertising in whatever way, its common purpose is to promote products and improve product visibility, its specific programs and ideas are based on their own consumption environment and consumer acceptance of cultural habits.The Pepsi advertising, the Chinese and foreign advertising is the concept of publicity "desire unlimited" to promote young people's aggressive attitude towards life, meaning young people, opportunities and ideals are infinite, they can enjoy reverie And the pursuit. In order to promote this idea, Pepsi choose football and music as the basis of brand and corporate culture carrier, in advertising and social welfare activities with Michael Jackson, Leslie, Britney, Faye Wong, Luo, Jolin Tsai, Guo Pepsi, Kelly Chen, Sammi Cheng , Zhao Chenhao, heat brothers, Beckham, Rivaldo, Carlos, Fan Zhiyi, Li Weifeng, Qi Hong perfume and so a large number of stars as a brand ambassador, strongly advocated corporate culture advocated by the spirit of Pepsi's "new generation of choice" and respected "Happy Freedom" style is widely, Young people's understanding and acceptance.。

百事公司介绍英语作文8句话

百事公司介绍英语作文8句话

百事公司介绍英语作文8句话英文回答:PepsiCo, Inc. is an American multinational beverage and snack corporation headquartered in Harrison, New York. Itis one of the largest food and beverage companies in the world, with a global portfolio of brands including Pepsi, Mountain Dew, Gatorade, Frito-Lay, Tropicana, and Quaker Foods. PepsiCo's products are available in over 200 countries and territories, and the company employs over 260,000 people worldwide.PepsiCo was founded in 1898 by Caleb Bradham as the Brad's Drink Company. In 1965, the company merged withFrito-Lay to form PepsiCo, Inc. Since then, PepsiCo has continued to expand through acquisitions, including the purchases of Tropicana in 1998, Quaker Foods in 2001, and Wimm-Bill-Dann in 2011.PepsiCo's mission statement is "to provide consumerswith delicious, affordable, and convenient products and experiences that anticipate and satisfy their needs." The company's core values are:Customer focus.Innovation.Integrity.Respect.Results.PepsiCo is committed to sustainability and has set ambitious goals for reducing its environmental impact and promoting social responsibility. The company has been recognized for its efforts by being named to the Dow Jones Sustainability Index and the FTSE4Good Index.In 2021, PepsiCo reported net revenue of $76.4 billion and net income of $7.6 billion. The company is a publiclytraded company and its shares are listed on the New York Stock Exchange.中文回答:百事公司是一家美国跨国饮料和零食公司,总部位于纽约州哈里森。

百事公司介绍

百事公司介绍

一、百事公司介绍1894年,在美国北卡罗莱纳州伯恩市,药剂师科尔贝•布莱德汉姆(Caleb Bradham)。

在配制有助于消化的药剂时,意外地发现其中的一种口味深受顾客喜爱。

他由此得到启发,进而试制了一种碳酸饮料,取名为“布莱德(Brad)饮料”。

1898年,布莱德汉姆将其易名为“百事可乐(Pepsi-Cola)。

1902年,布莱德汉姆创建了百事可乐公司。

沧桑百年,由百事可乐发展而来的百事公司已成为全球最大、最成功的食品和饮料公司之一。

业务范围遍及世界上近200个国家,雇有员工198,000人。

公司2008年销售额超过433亿美元。

百事公司致力于人类的可持续发展、环境的可持续发展及人才的可持续发展。

公司已被列入道琼斯北美可持续发展指数、道琼斯全球可持续发展指数和高盛可持续发展指数的名单中。

2003-2005年,百事公司连续三年荣登《财富》杂志消费食品行业“全球最受赞赏公司”和“美国最受赞赏公司”排行榜榜首;在2004年《商业周刊》评选的全球100强品牌中,百事以120.66亿美元的品牌价值位列第22位。

百事在2007年和2008年分别获得美国环境保护局(EPA)为节能贡献颁发的“能源之星合作伙伴”奖章。

2007年百事荣获美国环境保护局(EPA)颁发的绿色能源领导者奖章。

2008年百事获美国劳工部颁发的“新自由倡议奖”。

在2008年公布的《财富》杂志全球500强名单中,百事公司名列第172位,并位列全美最受赞赏公司的第19名和“全球最受赞赏的10家企业”之一。

百事公司的主要业务包括菲多利休闲食品、百事可乐饮料、佳得乐运动饮料、纯果乐果汁和桂格麦片食品。

有18个品牌年度零售额突破10亿美元。

百事1981年在深圳兴建了第一家百事可乐灌瓶厂,宣告了投资中国历程的开始,成为首批进入中国的美国商业合作伙伴之一。

1995年,百事(中国)投资有限公司成立,总部设在上海。

百事中国已成为百事国际集团(饮料)第一大市场,也是百事公司全球最重要的市场之一。

百事公司

百事公司

LOGO
Your site here
百事与可口可乐之分销渠道 百事与可口可乐之分销渠道
传统售点--传统售点 一般杂货店或小型超市 中型超市---连锁超市或中型超市 连锁超市或中型超市 KA卖场---家乐福 沃尔玛等超市卖场 家乐福/沃尔玛等超市卖场 卖场 家乐福 包括低档餐饮/中档餐饮 高档餐饮/西式餐饮 餐饮渠道---包括低档餐饮 中档餐饮 高档餐饮 西式餐饮 中式餐饮等 包括低档餐饮 中档餐饮/高档餐饮 西式餐饮/中式餐饮等 网吧渠道---各种网吧 各种网吧 批发渠道---以批发为主要销货方式的售点 以批发为主要销货方式的售点 依附于大学/中学 小学内部以及附近的售点/食堂等 教育渠道---依附于大学 中学 小学内部以及附近的售点 食堂等 依附于大学 中学/小学内部以及附近的售点 汽车站/火车站内部以及周边的售点 交通渠道---汽车站 火车站内部以及周边的售点 汽车站
LOGO
Your site here
百事与可口可乐之营销模式 百事与可口可乐之营销模式
百事: 重点城市大肆进行立体式广告宣传 如上海,武汉,广州等. 百事:1.重点城市大肆进行立体式广告宣传 如上海,武汉,广州等. 在这些城市中, 在这些城市中,又针对重点的分销渠道采取不同的分销策略 . 2. 在中国,百事不仅集中优势兵力实施重点的攻略,而且把自己的 在中国,百事不仅集中优势兵力实施重点的攻略, 消费群突出定位在年轻一代
Your site here
经营理论: 经营理论:五大平衡术
"平衡,是我人生的最大追求和终极目标." 平衡,是我人生的最大追求和终极目标.
五大平衡术——转型平衡术,经营平衡术, 转型平衡术,经营平衡术, 五大平衡术 转型平衡术 管理平衡术, 管理平衡术,市场平衡术和竞争平衡术

百事可乐的英文广告文案

百事可乐的英文广告文案

百事可乐的英⽂⼴告⽂案 ⼴告⼀词,据考证是⼀外来语。

它⾸先源于拉丁⽂advertere,其意为注意,诱导,传播。

下⾯是店铺带来百事可乐的英⽂⼴告⽂案,欢迎阅读! 百事可乐的英⽂⼴告词 First, Pepsi in the Western advertising PepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as "shark", "spacecraft" and so on, these ads, for the post-World War II peak of American youth, advocate "fresh stimulus is unique" Unique consumer goods and clear distinction between the old generation of rebellious mentality, the "new generation" of consumer tastes and lifestyles. 1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities. These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role. Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, "I wish you Pepsi" is also printed on the new packaging, with the collection value. Second, the differences between Chinese and Western advertising 1, China's advertising reflects a common concept of people's groups: emphasis on the whole, attaches great importance to family and affection; and Western advertising reflects their self-centered culture, emphasizing the individual's independence and the main role of individuality publicity .From a typical aesthetic point of view, emphasizing the typical concept of individuality is developed from the typified concept, the effect is better than the latter. For example: Pepsi was once in China to promote family reunion and happy sharing. 2, Chinese advertising based on virtue and marriage with the spirit of the times, and establish a correct positive advertising image; and overseas advertising language is focused on direct publicity business and products.For example: advertising for the table shop, the country may tell the audience, "seize the second race points, the entrepreneurial difficulties difficult, I do not, work together, in the man-made", seize every opportunity to show traditional Chinese virtues, education, consumer, and foreign advertising "A table of talent, love at first sight", even with two puns idiom, highlighting the dignified and graceful watches and clocks, people love at first sight, resulting in wearing a watch to enhance the feeling of temperament. 3, in the form of expression, the domestic advertising language most words with stringent, neat, and like to use the poem. The foreign advertising language tend to eclectic free body, often using metaphor, exaggeration, anthropomorphic rhetoric and other means. For example: optical shop, the domestic advertising language is "the existence of insight in the chest, fundus distinguish", is the antithesis of the verse. Overseas slogan humorous way to make warm tips: "The eyes are the windows of the soul, in order to protect your soul, please put your glass windows." This ad is used in metaphor and anthropomorphic rhetoric, so that consumers feel kind and moved. In the expression style, the domestic advertising slogans are mostly solemn, serious, direct; such as JLF wine "Jinliufu wine, the Chinese people's wine!" And overseas advertising language is mostly humorous, funny, lively. Such as the United States a beauty salon: "Please do not go out with us from the woman flirting, she may be your grandmother." 4, most of the domestic advertising will add some elements associated with traditional practices, such as the Pepsi-Cola New Year ads have Chinese Red, couplet, Chinese knot, and so on. Third, the Chinese and Western advertising in common Chinese and Western advertising in whatever way, its common purpose is to promote products and improve product visibility, its specific programs and ideas are based on their own consumption environment and consumer acceptance of cultural habits. The Pepsi advertising, the Chinese and foreign advertising is the concept of publicity "desire unlimited" to promote young people's aggressive attitude towards life, meaning young people, opportunities and ideals are infinite, they can enjoy reverie And the pursuit. In order to promote this idea, Pepsi choose football and music as the basis of brand and corporate culture carrier, in advertising and social welfare activities with Michael Jackson, Leslie, Britney, Faye Wong, Luo, Jolin Tsai, Guo Pepsi, Kelly Chen, Sammi Cheng , Zhao Chenhao, heat brothers, Beckham, Rivaldo, Carlos, Fan Zhiyi, Li Weifeng, Qi Hong perfume and so a large number of stars as a brand ambassador, strongly advocated corporate culture advocated by the spirit of Pepsi's "new generation of choice" and respected "Happy Freedom" style is widely, Young people's understanding and acceptance. 百事可乐的经典⼴告词 1898 fresh, delicious, Pepsi 1903 refreshing, cool heart, enhance digestion 1905 Delicious drink 1906 Natural Beverage - Pepsi 1907 Pepsi: delicious, healthy 1909 Pepsi: Make you glow 1910 drink Pepsi, make you satisfied In 1923 this is healthy: Pepsi tastes Pepsi and you will like it 1928 Pepsi, to inspire your morale 1932 the same price, double the enjoyment 1939 the same price, double the amount 1940 Pepsi is your drink The tempting tastes of 1943 1945 Pepsi: more and better In 1949 the best taste, spend less 1950 volume, vitality more 1953 fresh, refreshing 1958 love social, drink Pepsi drink Pepsi, by friendship 1959 Pepsi makes you feel good 1961 This is Pepsi, it belongs to the young heart 1963 to rise it, you belong to a new generation of Pepsi 1964 to make their own dynamic, you are a new generation of Pepsi In 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi 1969 Life / Devotion You get from life, Pepsi gets it from devotion 1971 has a Pepsi days Become a Pepsi in 1973, feel free Pepsi Challenge in 1975, let your feelings come to a decision 1976 has a Pepsi era In 1979 to grasp the spirit of Pepsi, Pepsi challenge 1982 Pepsi drink, enjoy the delicious life ah! Pepsi era 1983 is now to experience Pepsi 1984 Pepsi, a new generation of choices 1987 Pepsi: The American Choice 1990 Dear, this is what you need 1992 can not do without it - Pepsi 1993 young, happy, drink Pepsi Pepsi in 1995, there is no choice In 1996 a new page was changed: Pepsi 百事可乐英⽂⼴告 Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad's Drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website. Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola. The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one's stomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly. Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink. It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race". In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula . THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.。

百事可乐企业介绍

百事可乐企业介绍

企业文化
文化概况
百事饮料国际集团是美国的一家享誉全 球的跨国公司,其在全球的年销售额现已达 270亿美元,在美国《 财富》杂志刚刚公布的 2001年“美国最受敬慕的公司”及“全球最受 敬慕的公司”调查评选结果和各行业的排行榜 中,百事公司蝉联“全球及美国最受敬慕的公 司”并被排在饮料行业第一位;在该杂志公布 的全球500强企业中,百事公司排名第63位。 百事公司1982年进入中国建厂,加上刚在深圳 落成的一个瓶装厂,已有30多家合资合作企业, 总投资接近5亿美元。
演讲人:赵欢
百事可乐(Pepsi-Cola)最初于18世纪90年代由 美国北卡罗莱纳州一位名为 Caleb Bradha 的 药剂师所造,以碳酸水、糖、香草、生油、 胃蛋白酶(pepsin)及可乐果制成。该药物 最初是用于治理胃部疾病,后来被命名为 “Pepsi”,并于1903年6月16日将之注册为商 标。 后来逐渐发展为美国百事公司推出的 一种碳酸饮料,也是美国可口可乐公司的 主要竞争对手。
红蓝大战
• 色彩:红与蓝 实际上,可口可乐和百事可乐的商标设计 可能最能反映二者的特色和定位。 可口可乐选用的是红 色,在鲜红的底色上印着白色的斯宾塞体草书“Coca-Cola” 字样,白字在红底的衬托下,有一种悠然的跳动之态,草 书则给人以连贯、流线和飘逸之感。,红白相间,用色传 统,显得古朴典雅而又不失活力。 • 百事可乐则选择了蓝色,在纯白的底色上是近似中国行 书的蓝色字体“Pepsi Cola”,蓝字在白底的衬托下十分醒 目,呈活跃、进取之态。 众所周知,蓝色是创新和年 轻的标志,高科技行业的排头兵IBM公司就选用蓝色为公司 的主色调,被称为“蓝色巨人”,百事可乐的颜色与它的 公司形象和定位达到完美的统一。
人才战略
• 人才高过一切 • 百事集团选择人才有三个标准:“最聪明,最诚实,最具有推 动力的实干精神”。一个管理人员在百事集团中生存下去并非 易事,公司对于管理人员的要求是“要么往上发展,要么往外 走人”。非常聪明的人才,能量百分之百地释放,公司会给其 提供高速发展的事业阶梯和优厚的报酬待遇,让他们很早地承 担重要的责任,在各自的工作范围内有高度自由空间,以及其 他优秀同事之间积极合作的工作环境。这些对于百事集团的战 略发展起到了极其重要的作用。 • 百事集团人才战略的核心是高度重视最后的工作结果。达到目 标,有成效有结果,在百事集团内便会得到不断的提拔。百事 集团对于达不到目标的管理人员的容忍性是非常低的。如果工 作不见成效,那么这个人会很快地从企业中被淘汰出去。

百事公司介绍英语作文8句话

百事公司介绍英语作文8句话

百事公司介绍英语作文8句话PepsiCo is a global food and beverage company thatoffers a wide range of products including soft drinks, snacks, and juices.百事公司是一家全球性的食品和饮料公司,提供包括软饮料、零食和果汁在内的各种产品。

The company was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay.该公司成立于1965年,是由百事可乐和Frito-Lay合并而成的。

PepsiCo has a strong presence in over 200 countries and territories around the world, and its products are enjoyed by consumers globally.百事公司在全球200多个国家和地区拥有强大的市场影响力,其产品受到全球消费者的喜爱。

The company's mission is to be the global leader in convenient foods and beverages by winning with purpose.百事公司的使命是通过目标的实现成为方便食品和饮料领域的全球领导者。

PepsiCo is committed to delivering sustainable growth by investing in a healthier future for people and the planet.百事公司致力于通过为人类和地球投资更加健康的未来来实现可持续增长。

The company's portfolio includes iconic brands such as Pepsi, Lay's, Gatorade, Tropicana, and Quaker, which are household names around the world.百事公司的产品组合包括百事可乐、乐事、佳得乐、特罗匹卡纳和奇力等标志性品牌,这些品牌在全球都是家喻户晓的。

可乐工厂英语作文

可乐工厂英语作文

可乐工厂英语作文Title: A Visit to a Cola Factory。

Last week, I had the opportunity to visit a cola factory, which was an enlightening experience. The facility was located in a bustling industrial area, and upon arrival, I was greeted by the sight of large trucks unloading raw materials.The first stop on the tour was the raw material storage area. Here, vast quantities of sugar, water, and flavoring agents were stored in massive tanks. I learned that the quality of these ingredients directly impacts the taste and consistency of the final product. The factory staff emphasized the importance of sourcing high-quality ingredients to maintain the brand's reputation.Next, we proceeded to the mixing and blending sectionof the factory. This area was filled with machinerywhirring and mixing ingredients to create the cola syrup. Iwas impressed by the precision and efficiency of the process. Each ingredient was carefully measured and mixed according to a precise formula, ensuring consistency in taste across batches.After the syrup was prepared, it was time for carbonation. This step involved injecting carbon dioxide into the syrup to create the signature fizziness of cola. I watched as the syrup flowed through intricate pipelines and passed through carbonation chambers, emerging bubbly and effervescent.Once carbonated, the cola syrup was ready for bottling. The bottling line was a sight to behold, with rows of machines filling, capping, and labeling bottles atlightning speed. It was fascinating to see how automation and technology were used to streamline the production process and maximize efficiency.Finally, we reached the packaging section of the factory. Here, the bottles of cola were sorted, packed into crates, and prepared for shipping. I was amazed by thesheer volume of cola produced in a single day and the logistical challenges involved in distributing it to markets around the world.Overall, my visit to the cola factory was both educational and eye-opening. I gained a newfound appreciation for the complexity and precision involved in manufacturing a seemingly simple product like cola. From sourcing raw materials to packaging the final product, every step of the process was meticulously planned and executed to ensure quality and consistency. It was truly a fascinating glimpse into the world of beverage production.。

百事可乐广告词英文_英文广告词_

百事可乐广告词英文_英文广告词_

百事可乐广告词英文广告一词,据考证是一外来语。

它首先源于拉丁文advertere,其意为注意,诱导,传播。

下面是小编带来的关于百事可乐英文,欢迎阅读!百事可乐的英文广告词I think the Pepsi ads are characterized by: 'dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to attract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endorsements.Impact: is the first time consumers really feel the Coca-Cola.Pepsi: to focus on "music + sports" advertising model.Impact: from the young people who won the majority of the market.competition analysisCoca - Cola - Coverage Strategy for Indifferent MarketsPepsi:A flanking strategy: the principle of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. (From the young people, into the Coca-Cola's vacuum zone.) Diversification - - 60's - fast food industry - quality and efficient servicesB offensive strategy - the application of the principle issuitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the attack surface. (Such as: price wars, offensive McDonald's, offensive advertising.)Coca Cola:90 years, Coca-Cola ads also focus on the younger generation who (Zhang Mei Nicholas Tse, Cecilia Cheung) advertising strategy analysisCoca-Cola - Uncovered Market Coverage Strategy - There is a globally consistent theme for each periodOffensive Strategies - At the beginning of the twentieth century, large advertising campaigns were defeated by many imitatorsPepsi - flank attack - subjective psychological differences - high cost of psychological change (Hotelling model)Pepsi:Image description: very competitive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunisticProduct evaluation: adolescent taste, no hormones, and Coca-Cola almost, the price is reasonableRelated identification: Pepsi logo, I wish you Pepsi, A League and so onPersonal feelings: cheerful, youthful, lively, fashion, fresh, dynamic, enduring, activeFree association: blue, wish, Pepsi popular shoes, sportsCoca ColaSpokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, BaeYongjoon, Zhang Ziyi, Pu YuanshuImage description: strong, advertising good, international, static, has a long history, good reputation, brand, the market all-round, competitive, high market share, large-scaleProduct evaluation: fresh, some sweet, steam enoughRelated identification: Coca-Cola (26.1%), on football advertising, Cecilia Cheung advertising, etc.Personal feelings: happy, stylish, calm, full of vitalityFree association: red, international well-known brands, modern management model, carbonated百事可乐的经典广告词1898 fresh, delicious, Pepsi1903 refreshing, cool heart, enhance digestion1905 Delicious drink1906 Natural Beverage - Pepsi1907 Pepsi: delicious, healthy1909 Pepsi: Make you glow1910 drink Pepsi, make you satisfiedIn 1923 this is healthy: Pepsi tastes Pepsi and you will like it 1928 Pepsi, to inspire your morale1932 the same price, double the enjoyment1939 the same price, double the amount1940 Pepsi is your drinkThe tempting tastes of 19431945 Pepsi: more and betterIn 1949 the best taste, spend less1950 volume, vitality more1953 fresh, refreshing1958 love social, drink Pepsi drink Pepsi, by friendship1959 Pepsi makes you feel good1961 This is Pepsi, it belongs to the young heart1963 to rise it, you belong to a new generation of Pepsi1964 to make their own dynamic, you are a new generation of PepsiIn 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi1969 Life / Devotion You get from life, Pepsi gets it from devotion1971 has a Pepsi daysBecome a Pepsi in 1973, feel freePepsi Challenge in 1975, let your feelings come to a decision 1976 has a Pepsi eraIn 1979 to grasp the spirit of Pepsi, Pepsi challenge1982 Pepsi drink, enjoy the delicious life ah! Pepsi era1983 is now to experience Pepsi1984 Pepsi, a new generation of choices1987 Pepsi: The American Choice1990 Dear, this is what you need1992 can not do without it - Pepsi1993 young, happy, drink PepsiPepsi in 1995, there is no choiceIn 1996 a new page was changed: Pepsi百事可乐英文广告Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The wor d Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candymanufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.。

  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。

一、百事可乐公司的英文简介
二、跪求关于百事可乐公司的英文介绍
百事可乐公司 Pepsi CO.,Inc. 美国最大的软性饮料公司之一。

资产总额约 151亿美元,居世界大企业第75位,职工26.6万人。

公司总部设在纽约市。

百事可乐公司于1919年成立。

原名为洛夫特公司,1941年改名为百事可乐股份公司,1965
年改为百事可乐公司。

公司系采用北卡罗来纳州纽伯恩一名药剂师布雷德海姆所研究配制出来的一种药剂发展成为饮
料公司的。

60年代开始向多种经营方向发展。

1965年合并了弗利托-莱公司(快餐馆),1970年兼并威尔逊体育用品公司,1973年兼并来
因戈尔德公司(饮料),1976年合并了李韦汽车货运公司,1978年兼并塔戈贝尔公司(墨西
哥达餐馆)。

业务项目包括饮料、食品、饮食服务、运输和体育用品等。

饮料主要是软性饮料和果汁。

国内外有上千个制造和装瓶厂。

销往148 个国家和地区,重点是拉美地区。

其中在国内约占市场的四分之一。

国外主要销往阿根廷、加拿大、墨西哥、委内瑞拉、联邦德国和菲律宾。

食品主要是快餐食品。

运输主要是向国内外运输和发送家庭用品、消费者用品和工业产品。

在国内外有1200多个机
构处理运输业务。

饮食服务主要是经营快餐馆。

体育用品包括制造和销售高尔夫球、棒球、羽毛球、篮排球等以
及其他体育用品。

公司附属机构近百个,主要有百事可乐饮料公司、弗利托-莱公司(快餐馆)、啤咂餐馆(供
应意大利式烘馅饼等)、北美运输公司和威尔逊体育用品公司等。

该公司子公司分布很广,国
内涉及48个州,国外涉及100多个国家和地区。

四、可口可乐公司英文简介
五、【急用】百事公司和可口可乐公司的英文介绍
六、【急用】百事公司和可口可乐公司的英文介绍
去公司网站直接copy呗。

七、英语介绍百事可乐
For investor information on PepsiCo, Inc, including press and earnings releases, analyst presentations and downloadable annual reports visit
八、用英语介绍百事可乐,不是介绍公司,而是介绍这种饮料
百事可乐(Pepsi-Cola)最初于19世纪90年代(1890-1900)由美国北卡罗莱纳州一位名为Caleb Bradham 的药剂师所造,以碳酸水、糖、香草、生油、胃蛋白酶(pepsin)及可乐果制成。

该药物最初是用于治理胃部疾病,后来被命名为“Pepsi”,并于1903年6月16日将之注
册为商标。

是美国百事公司推出的一种碳酸饮料,也是可口可乐公司的主要竞争对手。

一、谁知道百事可乐的产品英文兼中文介绍
百事公司(PepsiCo.,Inc.)是世界上最成功的消费品公司之一。

1999年营业收入达203.6亿美元,列《财富》2000全球500强第203位。

在国际品牌顾问
公司评选的2000年75个全球最有价值品牌的排名中,百事可乐以66亿美元的品牌价值排名
第35位。

在2000年年底英国《金融时报》(《FinancialTimes》)发布的一项权威调查中,百事公司
荣膺"全球食品饮料行业最令人尊敬的公司"榜首。

随后在2001年2月19日美国《财富》周
刊公布的每四年一次的"全美最受推崇的公司"排行榜中,百事公司名列饮料行业第一。

百事公司创始于1898年,至今已有百年历史。

目前,百事公司在美国本土以外的业务由百事
可乐国际公司、百事食品国际公司和纯品都乐饮料集团三个部门实施运作。

百事公司在中国的历史可以追溯到中国实行改革开放政策之初。

1981年,百事公司与中国政
府签约在深圳兴建百事可乐灌装厂,成为中国的首批美国商业合作伙伴之一。

至1994年,百事公司在中国的业务拓展取得重大突破,经中国政府批准在上海正式成立百事(中国)投资有限公司。

这一投资性控股公司的成立使百事公司在中国的业务与投资发展融为
一体。

时至今日,百事公司已在全国各地先后建立20多家合资或合作企业,总投资超过三亿美元。

目前,百事公司对中国经济发展的前景和巨大的市场潜力充满信心,并正在继续加大投资力度。

目前,百事可乐国际公司在中国市场的旗舰品牌是百事可乐、七喜、美年达和激浪,此外,还
包括亚洲、北冰洋和天府等著名地方品牌。

国际著名的调查机构尼尔森(ACNielsen)公司在2000年的调查结果表明,百事可乐已成为中国年轻人最喜爱的软饮料。

目前,直接从事百事可乐饮料业务的中国员工超过7,000人,同时,拥有至少五倍于这个数字
的间接雇员通过供应商、批发商和零售商等渠道参与百事可乐的有关业务。

据统计,1999年
百事可乐饮料企业为中国经济注入29亿元,为中央和地方政府直接创造利税3.4亿元。

相关文档
最新文档