商务沟通作业

标题页

所选主题: Hot-water sack’s market analysis for the coming selling Christmas day.

提交对象: 老师

提交人:靳先尧

Table of contents

Executive summary ----------------------------------------3 Introduction------------------------------------------------- 4 Conclusions and recommendations--------------------- 8

Executive summary

With the winter arriving, the weather is getting more colder. In recent times, hot water sack has kept a rapid growing momentum. However,the Christmas day is coming. It is also an important period that promoting sale of our products are increasing. This report mainly analysis for hot water sack’s market in the coming selling of the Christmas day. This report analysis through some aspects,such as our product introduction which including the main purpose of the report, assumptions, methodology and backgrounds.

introduction

1.Purpose

The aim of this report is to rise the sales amount of hot water sack during the Christmas day. In case earning the best benefit on Christmas day. Through this point of sales to eliminate the difficulties in our products sold badly. It also makes a survey on publicity capability in order to prompt our hot water sack increaing.

2. Scope

Our product is hot-water sack.

What are the features, uses, quality & benefits of your products?

Our hot-water sack could be used by keeping warm, and it's easy for carrying and using, you just need to use hot water, and make it pour into the sack. The quality is pretty good, it can be used at least 2 years, and our strength is the chinese habit about using hot-water sack, also, low cost and low priceb.

What are the per unit costs of your products?

Each hot-water sack cost us 8-30 yuan .

Which of your products do you expect to be most popular?

I want the sack with cartoon icons will be the most popular.

Which of your products do you expect to be most profitable?

We want the cartoon icon's sack could be the most profitable.

Product Presentation:

Hot-water sack is a nice thing for keep warm.Hot-water sack has a obvious advantaqe. Like comfortable,convenience. And it can be reused . It can be a long holding for a long time and it can keep warm for at least 4-8 hours. It is small volume, you can use it on office or classroom. In the meantime, hot-water sack can alleviate physical fatigue.

Usage:

Add water(950-1000 ml of pure water)

Exhaust gas in sack

Wipe dry

Power on

3.A ssumptions

What is size of your target market (number of potential customers?)

The people who hard keep body warm in cold weather,