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会展英语Lesson2TheCantonFair资料

Relocation shortage
In 2008 price increases were blamed on factory relocations required for the Olympics; in 2009 it was floods and power shortages; and in 2010 it was labour and regulation.
Chinese suppliers and their customers
Iteration
BUYERS who come back for every iteration of the historic Canton Fair, a twice-yearly trade fair in Guangzhou, will tell you that only one thing really changes: the reasons given by suppliers for why dirt-cheap prices have to go up.
Sanguine=optimistic upfront=预付金 full balance=全额
Access to lower rates seems, at least in part, tied to how much employment a company provides. The bigger manufacturers—those with perhaps more than 10,000 workers— seem sanguine about getting hold of credit (if not workers and materials). Smaller suppliers are in a tougher position, which gives added clout to the trade buyer who can pay more upfront or the full balance fast or, preferably, both.

会展专业英文作文

会展专业英文作文英文：As a professional in the exhibition industry, I have been involved in organizing and participating in numerous trade shows and events. This field requires a combination of creativity, organization, and communication skills to successfully plan and execute an exhibition.One of the most important aspects of my job is to understand the needs and goals of my clients. This involves effective communication and active listening to ensure that their vision for the exhibition is brought to life. For example, I once worked with a client who wanted to showcase their new product at a trade show. By understanding their target audience and the message they wanted to convey, I was able to create a booth design and layout that effectively highlighted their product and attracted potential customers.In addition to understanding the client's needs, it is also crucial to stay updated on the latest trends and technologies in the exhibition industry. This helps in creating innovative and engaging experiences for attendees. For instance, I recently incorporated virtual reality technology into an exhibition to provide an immersive and interactive experience for visitors. This not onlyattracted more foot traffic to the booth but also left a lasting impression on the attendees.中文：作为会展行业的专业人士，我参与组织和参加了许多展会和活动。

会展英语

Big banners
Our “big banners” represent a real attention-grabber on the heavily frequented northern perimeter of the exhibition grounds. Located directly at the North 2 entrance gate, their advertising message is sure to reach the large volume of visitors there. Size: 3,80 m in width x 3,10 m in height
Advertising towers
With an advertising surface of 165 square meters on four sides, our advertising towers are a premium form of advertising space. Around ten meters high, these towers are visible from a great distance and are guaranteed to attract the attention of your target groups, thanks to their prominent placement around the exhibition grounds and along heavily frequented access roads. Size: Basic surface around 4.18 m x 4.18 m, approx. 10 m high
Tradeshow shuttle buses

会展英语1-1

Section one: Lead in
In a increasingly digital age, exhibitions are the only media where buyers, sellers and products physically come together---a potent force for business with the following characteristics: Highly targeted Flexible A two-way communication process Neutral sales environment both for buyer and sellers A three–dimensional media Fast market penetration Most cost-effective means of exploring and entering new export market
w: That ‘s why we never give up any chance to
Dialogue 1
days at the fairs than we might otherwise achieve in months. S: Yes, I can see the exhibition industry in China is becoming more mature than ever before. I hope you do a lot of business here. W: Thank you and the same to you.
Dialogue 1
S: You are right ,I’ve sensed a boom in the exhibition industry in China in recent years.Does your company participate in the Kuming Import &Export Commodities Fair every year? W: Yes,I don’t see a good rason not to.Trade fair is one of the most effective mediums for establishing and maintaining customer relations. S: That’s right, Trade fairs involve a two-way communication process, Exhibitions can give and seek information. Most importantly, business is conducted face to face—the most persuasive form of selling, and of building customer relationships.

Unit4 Convention(会议)《会展英语》

7. Well, personally, I am keen on Sichuan food. 呃，我个人喜欢四川菜。
8. Sichuan food is yummy, but a little hot. 四川菜很美味，但有点辣。
More Useful Sentences for Speaking:
人包括……
4. … I will check it. 我要核实一下。 5. extra charge 额外的费用 6. … range from … to … 范围从……到…… 7. a dining room that can accommodate 60 people
一个可以容纳60人的餐厅 8. be capable of 可以……的，有能力的
Section One: Lead in
When planning and preparing an international convention, these items are always necessary: ➢ get a clear understanding of the purpose of the meeting ➢ set the meeting budget ➢ select your date and location ➢ set up a project timeline with specific tasks
6. We need a big meeting hall and a dining room that can accommodate 60 people. 我们需要一个大的会议厅和一个可以容纳60人的餐厅。
7. We also need a toastmaster capable of speaking English and Chinese. 我们需要一个能讲中英文的会议主持人。

会展英语Unit Fifteen Post Convention Report(会后总结)

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To help get you started, we have prepared the following post-con report template. Keep in mind that it is only a model. Your document must be adapted to the unique requirements of your conference. You may not offer tours, for example, but you may need to track the number of attendees in each concurrent session. Or you may include a line for cash sales or gift deliveries to guest rooms. Simply add and subtract items from the template until it meets your individual needs.
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In addition to actualized numbers, the post-con report should contain specific suggestions on improving specific aspects of the event the next time around. Should you order more soda and bottled water for coffee breaks? Do you need to hire additional staff to distribute handouts at breakout sessions? Should you increase the guarantee for the final-night banquet? Do you need a bigger room for the general session? To speed up the writing of this section of the report, take exhaustive notes throughout the meeting. You can jot down your thoughts on a copy of the agenda, on a blank copy of a post-con report, or in a notebook dedicated to that particular meeting. Be sure to take detailed notes on marketing information, hotel/facilities, group block, food and beverage, suppliers, and sessions.

会展英语-Unit 1

Task 5: Listen and answer
1. What was the topic of the mee2ng? 2. What were the two op2ons for them? 3. What were the factors they consider when making a choice? 4. What were the advantages of the two op2ons? 5. What was the outcome of the mee2ng?
Part II
exhibitor's DIARY
Task 6: Listen and answer
• What were their major purposes for a:ending trade shows? • What was Mar2n asked to do? • How many of them will a:end the show? What do they need to do?
Exhibi2on
sponsor
Task 3: Reading
• Read and ﬁnish exercises. • Read again and make sure you understand important concepts and ideas. • Underline exhibi2on-‐related terms and learn them by heart.
Why Exhibit at Trade Show?
• to showcase… • to keep abreast of.. • to network • exis-ng customers • the ebb and ﬂow of… • the state of the art for… • marke-ng mix • to scope out compe--on • to reinforce your market posi-on • a self-‐fulﬁlling prophecy

会展实务英语Part 2 Making Exhibiting Arrangements

-d_e_c_k_e_r___
(9) 参展商手册 __e_x_h_ib_i_to_r manual
(10) 展示架 ____e_a_s_e_l _
Practical English for Exhibition and Trade Fair
Warm-up
2. Pair work How much do you know about a
A: Oh, that is good to know. (1)_E__a_r_ly__b_o_o__king entails a discount.
B: Yes, only when you book early, you may have the chance of spending less money on the stand.
A: Then what else do I need to prepare (2) _i_n__a_d_v_a_n?ce
B: You need to establish how much space you ideally require to display your products or services and then check (3) w__h_e_t_h_e_r_t_h_i_s__fits within your budget .
Task 4 Making Travel Arrangements Practical Training Project
Practical English for Exhibition and Trade Fair
Learning Objectives
After learning this unit, you will be able to deal with booth reservations deal with exhibits transportation deal with exhibits insurance make travel arrangements to exhibitions

展会英语四级作文模板初三

展会英语四级作文模板初三英文回答：Dear [Recipient Name],。

I am writing to inform you of my interest in participating in the upcoming EXPO Exhibition as an exhibitor. As a leading manufacturer of [Your Product or Service], we believe that this event would provide us with a valuable opportunity to showcase our products and services to a wider audience.We have been in the industry for over [Number] years and have a proven track record of success. Our products are known for their high quality and competitive prices. We are confident that our products and services would be of great interest to the attendees of the EXPO Exhibition.We would be grateful if you could provide us with more information about the event, including the dates, venue,and exhibitor fees. We would also be happy to answer any questions you may have.Thank you for your time and consideration. We look forward to hearing from you soon.Sincerely,。

会展英语1800字

会展英语1800字IntroductionIn recent years, the exhibition industry has been rapidly developing, bringing new opportunities and challenges to the global market. Exhibitions can be regarded as a platform to showcase products or services in front of a large audience, including potential buyers or partners. It is an excellent way to build brand awareness and generate leads for businesses. In this article, we will discuss the basic knowledge of exhibition English, which includes greeting visitors, introducing products, negotiating deals, and following up with customers.Greeting VisitorsThe first impression is always critical, especially when it comes to exhibitions. Visitors may judge your company by its appearance, so it's essential to greet them professionally. Here are some phrases you can use when greeting visitors:- Good morning/afternoon/evening. Welcome to our booth.- How may I help you?- Could you please sign in or leave your business card?- Would you like a brochure/catalog of our products/services?It's crucial to be polite and friendly. Remember that visitors are potential customers and may become loyal clients, so treat them with respect and attention.Introducing ProductsOnce you have greeted the visitors, it's time to introduce your products or services. This is an opportunity to showcase your company's strengths and unique features. Here are some phrases you can use when introducing your products:- Our company specializes in (product/service).- Our (product/service) is well known for its (feature).- Our (product/service) has won many awards for its innovation and quality.- We provide customized products/services based on clients' requirements.It's crucial to be concise and clear when introducing your products. Visitors are likely to visit multiple booths, so you need to make a compelling impression in a short time.Negotiating DealsAfter introducing your products, visitors may show interest in your company and products. This is a great opportunity to negotiate deals and build relationships. Here are some phrases you can use when negotiating deals:- What are your requirements or expectations for (product/service)?- We can offer a discount of (percentage) for bulk orders.- We can provide OEM/ODM services for customized products.- Here's our proposal for your consideration.It's essential to be flexible and willing to compromise to reach a deal that benefits both parties. It's also vital to establish trust and confidence to build long-term partnerships.Following up with CustomersAfter the exhibition, it's crucial to follow up with customers and maintain the relationship. Here are some phrases you can use when following up with customers:- Thank you for visiting our booth. We appreciated your interest in our products/services.- We would like to invite you to our office or factory for further discussions.- Here are some additional information or samples for your reference.- Please let us know if you have any questions or feedback.It's essential to keep the communication open and transparent to address any concerns or needs. Following up with customers indicates your commitment to delivering quality products and services.ConclusionIn conclusion, exhibition English plays a critical role in the exhibition industry. It's essential to greet visitors professionally, introduce productsconvincingly, negotiate deals flexibly, and follow up with customers proactively. By mastering these skills, you can build new clients, solidify partnerships, and ultimately promote your brand and grow your business.。

会展英语Unit_1_Preparations_for_Exhibitions

someone whose job is to choose and buy goods for a large store, factory, or shop to sell
someone who visits a place or an event
buyer
a person or business that pays money to support an event
information from the text.
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of mema store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店
II. Reading
Task 1 Read the text and fill in the form below with the
上海世博会中国馆
香港会议展览中心
国际展览联盟（全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
a person, company, or organization that has made or owns something shown in an exhibition

会展英语Unit One Meetings(会议类别)

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Conference. Confer means to bring together. Two people can confer, but conferences often count large numbers of participants. Attendees at a conference have like careers or interests. A conference could be made up solely of chemical engineers or a conference on chemical genetic engineering might involve chemists, engineers, doctors, researchers. Conference is one of the most commonly used terms for meeting.
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II. Business Skills（业务技能） Sample Functional Expenses and Income Budgets for Meeting ABC Expenses
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III. key Terms（关键词语） meeting organizer 会议主办者 convention （全国性）大会 congress （全国性或国际性）代表大会 conference （行业或专业性）会议 council 理事会 seminar 研讨会 forum 论坛 symposium （专家参加的）学术会议 retreat （远离喧嚣的）静修会、封闭式的会议 workshop 研讨班 clinic （问题）诊断会 lecture 演讲会

会展英语（大全）

会展英语（大全）第一篇：会展英语（大全）10段展会英语报价经典对话(1)A: We can offer you this in different levels of quality.B: Is there much of a difference in price ?A: Yes ,the economy model is about 30% less.B: We‘ll take that one.A:这产品我们有三种不同等级的品质。

B:价钱也有很大的分别吧?A:是的，经济型的大约便宜30%。

B:我们就买那种。

(2)A: Is this going to satisfy your requirements ?B: Actually , it is more than we need.A: We can give you a little cheaper model.B: Let me see the specifications for that.A:这种的合你的要求吗?B:事实上，已超出我们所需要的。

A:我们可以提供你便宜一点的型式。

B:让我看看它的规格说明书吧。

(3)A: You‘re asking too much for this part.B: we have some cheaper ones.A: What is the price difference ?B: The basic model will cost about 10% less.A:这零件你们要价太高了。

B:我们有便宜一点的。

A:价钱差多少?B:基本型的便宜约10%左右。

(4)A: How many different models of this do you offer?B: We have five different ones.A: Is there much of a price difference.B: Yes, so we had better look over your specifications.A:这个你们有多少种不同的型式。

会展英语

第一部分会展简介about MICE第一节会展的定义和分类Definition and Classification of MICE一．会议的分类二．展览的分类第二节会展中心常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center一．会展中心常见的组织结构Organization Chart of a Convention and Exhibition Center二．会展中心常见职位Position of a Convention and Exhibition Center第二部分展览及其服务Exhibition and Service第一章招展Exhibition Invitation第一节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter一．招展函的主要内容Main Contents of the Exhibition Invitation Letter二．招展函样板Exhibition Invitation Letter Samples1.展会介绍2.以往展会回顾3.本届展会的特色和创新之处4.展会招商和宣传推广计划-1---传统展会5.展会招商和宣传推广计划-2—传统展会6.参展办法7.其他信息第二节参展信息手册的主要内容及样板Main Contents and Samples of the Exhibitor Manual一．参展信息手册的主要内容Main Contents of the Exhibitor Manual二．参展信息手册样板Exhibitor Manual Samples(一)前言1样板1—侧重性前言2. 样板2—一般性前言(二) 展览场地基本情况1. 展馆交通图样板2. 展馆及展区平面图3. 展览场地的技术参数展馆的水电供应情况等(三)展会的基本信息(四)展会规则1. 有关证件的使用和管理规定Regulation of Badge Usage and Issue2. 消防及安全条例Fire and safety Regulation3. 展品安全及其保险（Exhibit Security and Insurance）4. 展出规定Stand Operation5. 展台清洁Stand Cleaning6.展馆损坏及赔偿Ｈall Damage & Penalty7.知识产权Intellectual Properey Rights8.不可抗力Force Majeure(五)展位搭建指南（六）展品运输指南（七）旅游指南（八）相关表格1. VIP客户邀请申请表2. invitation Tickets Application Form 参观券申请表3．Exhibitor Passport Application form 参展商通行证申请表4. 境外人员邀请函5. Contractors information 承包商资料录入表6. Exhibit Detail 展品资料7. Invitation Letter for Visa Application 申请签证邀请函第三节报名与预订展位Application and Booth Reservation一．受理参展商报名与预订操作流程Flow-chart of Handling with Application and Booth Reservations二．受理国内客商出国参展，观战申请一般流程Flow-Chart of Handing with Application for Outbound Exhibitions三．受理展位预订需特别留意的要素Key Factors in Booth Reservation Record四．展位预订表样本Samples of Booth Reservation Form1.展会承办商向展馆预订展位2.参展商向展会组织方预订展位3.参展商通过展会组织方预订客房4.展位租金标准（样板）五．展位预订确认书Letter of Confirmation六．常见的展位类型Booth Types1光地展位Raw Space/Bare Space2.摊位Booth七．展会设备收费价格表样板Service Rate Chart Samples1.展台用水,电，气价目表Price for Water Supply, Electricity and Compressed Air2.电器及通讯设备租用Additional Equipment Rental3.道具租赁价目表Rental for Furniture4.花租赁价目表Rental for Flowers and Plants八，经典对话Classical Workplace Dialogue九．常用句型Useful Drills第二章布展Exhibition Installation第一节报关Customs Declaration一．展览会备案Exhibition Reporting and Registering二．一般展品出入境通关流程Flow-Chart for General Exhibits to get Through the Customs1.国外展品入境通关流程图2.国外展品出境通关流程图3.国外展品出入境报关手续流程图三．常用报关单证Frequently Used Documentation for Customs Declaration1.国外展品进出境所需报关单证2.国内展品出入境报关的主要单证四．常用报关单证样板Documentation Samples1,出口货物报关单样板2.展品报关清册样板3.暂准展览报关清单样本4.进口展览品报关清单样板5.代理报关委托书样板6.原产地证明书样板五．展品进口报关常见形式Common Methods of Import Declaration1.ATA形式2.保税形式3.再出口形式4.进口形式第二节展品运输与保险Exhibits Transportation and Insurance一．展品运输Exhibits Transportation1.展品运输流程图二，展品运输指南样板Sample of Transportation Guidelines1.指定承运商的联系方式Official Freight Forwarder2.货运途径Shipping Routing3.收获人信息Consignee4.运输时间安排表Shipping Deadline5.所需交付的文件Required Documentation6.唛头和包装要求Case Marking and Pacing Requirement7.服务及收费标准Services and Rates for Handing8.保险Insurance9.其他说明Others三．代理运输合同Transportation Agreement第三节展台搭建拆卸Booth Construction and Dismantling一，展台搭建的原则Principles for Booth Construction二，展台承建与租赁服务Construction and Rental Services1.标准摊位装修表格样板2.Standard Package Stand Configuration 标准展台基本设施3.标准摊位装修表格样板4.特殊装修申请表样板三．展台搭建与拆卸须知Instruction for Booth Construction and Dismantling1.标准展台Standard Booth2.光地展台Raw Space3.两曾式展台设计Double-Deck Booth Design4.展馆室内吊点Hanging Points5.非大会指定搭建商登记流程Registration Procedure for Non-Official StandfittingContractors6.展馆管理费用Hall Management Fee7.施工押金Construction Deposit8.加班费用Overtime Charge9.展台清洁Stand Cleaning10.电力供应Electricity Supply11.预订额外设施Additional Facilities实用职业英语会展英语主编：胡志勇Unit1.Historical Development of ExhibitionsUnit2.Value of ExhibitionUnit3 Regional Development of ExhibitionUnit4 International and National Exhibition Organization会展英语Unit 1 Trade ShowTextA How to Organize a Trade Show?TextB How to Organize a Trade Show Display?Unit 2 Exhibition PlanningTextA A Guide to Successful Exhibition Planning in ChinaTextB The 20th China Harbin International Economic and Trade FairUnit 3 Booth DesignText A Exhibition Booth DesignText B how to Create an Exhibit Booth for ImpactUnit 4 Propaganda and ServicesText A Propaganda and Services of the Target CustomersText B Services of the Target CustomersUnit 5 Shanghai World ExpoText A Another Coming-of-age Party for Brand ChinaText B Exibition Registration ProcedureUnit 6 Canton FairText A Canton Fair Sends Multiple Signals on Promoting China's Double-Stable Policy to Ensure Forign Trade Continued to RecoverText B Canton FairUnit 7 Shanghai Auto ExpoText A The 13th Intermational Automobile and Manufacturing Technology Exhibition Strikes High Profile Pose Next SpringText B How to Organize an ExhibitionUnit 8 Exhibition Industry Development in ChinaText A China Has Become the Focus of World Attenion Exhibition Big CountryText B Third Shanghai Intermational Sofware and Applied Products Exhibition 2009Unit 9 Exhibition ServicesText A Exhibitor Service KitText B Hotel Reservation FormUnit 10 Cninese Exhibition IndustryText A Brief Report on the Chinese Exhibition IndustryText B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual Booth Appendix:Exhibition Term会展英语Chapter 1 展会性质确定Confirmation of the Exhibition Character Unit 1 综合会展Comprehensive ExhibitionUnit 2 专业会展Professional ExhibitionChapter 2 展会流程介绍Introduction of the Exhibition Procedure Unit 1 展会时间Exhibition TimeUnit 2 展间交通Exhibition TrafficUnit 3 展见会议Exhibition MeetingChapter 3 展会合同签订Signing Exhibition ContractUnit 1 权力义务Rights and ObligationsUnit 2 付款方式PaymentChapter 4 展会效果确定Confirmation of the Exhibition Impression Unit 1 普效展厅General Exhibition HallUnit 2 特效展厅Special Exhibition HallChapter 6 地接工作介绍Reception Work IntroductionUnit 1 定点集合Setting the Time of AssemblingUnit 2 预定航班Making a Flight ReservationUnit 3 准时接机Meeting at the Airport on TimeUnit 4 地接交通Local TrafficUnit 5 入住酒店Checking into a HotelUnit 6 安排旅游Arranging a TravelUnit 7 展前布置Making Arrangements before an ExhibitionUnit 8 展品运输Exhibit ShippingChapter 7 展品入场介绍Introduction of Exhibition Opening Entrance Unit 1 开闭管时间Opening and Closing TimeUnit 2 通道指引Route DirectionUnit 3 登记指引Register DirectionChapter 8 展厅介绍Exhibition Hall IntroductionUnit 1 功能展厅Functional Exhibition HallUnit 2 国家展厅National Exhibition Hall。

会展英语

How to book a stand?
I’d like to book the stand now. This is the kind of stand I am looking for. The
price is reasonable. I’ll take it. Can I book a stand in the left corner? Can I register over the phone?
What’s your budget for...? The price of a standard booth is... The minimum cost for attending the exhibition is... The maximum cost for attending the exhibition is... The price varies according to... I’m sorry, but I can’t. That’s the lowest I can go. Our budget for a standard booth is...
booth n. 货摊, 展台 overwhelming adj. 压倒的, 巨大的 experienced adj. 富有经验的 exhibitor n. 参展商 novice n. 新手, 初学者 attractive adj. 吸引人的 vary vi. 变化, 不同 texture n. 质地, 纹理, 结构 visually adv. 在视觉上 differentiate vt.& vi. 区别, 区分 immediate adj. 直接的, 立即的 glance n. 一瞥, 匆匆一看 benefit n. 利益, 好处 consider vt. 考虑, 照顾, 认为 averagely adv. 平均地, 一般地 net adj. 净的, 纯的 aisle n. 走廊, 过道 due to 由于, 应归于 generally adv. 一般地 melting adj. 溶解的, 混合的 isle n. 小岛, 展台 structure n. 结构, 构造 precisely adv. 正好, 准确地 judge vt. 鉴定, 判断 highlighted adj. 突出的 unique adj. 唯一的, 独特的 subtly adv. 精细地, 巧妙地

会展英语-Unit 7-8

Some high-profile international conferences
Boao Forum for Asia World Economic Forum Asia Logistics & Maritime Conference Worldwide Developers Conference (WWDC) G8 Summit 2009 United Nations Climate Change Conference 博鳌亚洲论坛世界经济论坛亚洲物流及航运会议全球开发者大会八国峰会 2009联合国气候变化大会 Boao, China Davos, Switzerland Hong Kong, China California, US varied Copenhagen, Denmark
Some high-profile international conferences
Boao Forum for Asia World Economic Forum Asia Logistics & Maritime Conference Worldwide Developers Conference (WWDC) G8 Summit 2009 United Nations Climate Change Conference
Major steps in the process of organizing a conference
¤ Explain briefly the major steps in the process of organizing a conference.
¤ Booking a venue ¤ Inviting speakers ¤ Promoting the conference by inviting potential attendees or publicizing it on the media ¤ Handling conference booking / registry ¤ Drawing up the agenda ¤ Arranging seating (only in some conferences) ¤ Preparing badges and any handouts for attendees

会展行业英语

会展行业英语The Flourishing World of Trade Show IndustryThe trade show industry has been a cornerstone of the global business landscape for decades, serving as a vital platform for companies to showcase their products, network with potential partners, and stay ahead of industry trends. As the world becomes increasingly interconnected, the importance of these events has only grown, making the trade show industry a dynamic and ever-evolving field.At the heart of the trade show industry lies the fundamental purpose of facilitating meaningful connections between businesses and their target audiences. Trade shows offer a unique opportunity for companies to engage with their customers, potential clients, and industry peers in a face-to-face setting. This personal interaction allows for a deeper understanding of customer needs, the exchange of ideas, and the forging of lasting business relationships.One of the key drivers of the trade show industry's success is its ability to adapt to the changing demands of the market. As technology continues to shape the way we conduct business, tradeshows have embraced digital tools and platforms to enhance the attendee experience. From interactive displays and virtual product demonstrations to seamless registration and networking apps, the industry has demonstrated its commitment to staying relevant and meeting the evolving needs of its participants.Moreover, the trade show industry has become a crucial component of the global economy, contributing significantly to the growth and development of various sectors. These events serve as catalysts for innovation, fostering the exchange of ideas and the introduction of new products and services. They also generate substantial revenue for host cities, with attendees contributing to local economies through hotel stays, dining, and other expenditures.The diversity of trade shows is another aspect that contributes to the industry's vitality. From specialized niche events catering to specific industries to large-scale, multi-faceted exhibitions, there is a trade show for every business need. This variety ensures that companies of all sizes and sectors can find the right platform to showcase their offerings and connect with their target audiences.One of the most remarkable aspects of the trade show industry is its ability to adapt to global challenges and disruptions. The COVID-19 pandemic, for instance, has necessitated a swift and innovative response from the industry, leading to the rise of virtual and hybridevents. These new formats have not only ensured the continuity of trade shows but have also expanded their reach, allowing for greater participation from attendees who might have been unable to travel to physical events.As the trade show industry continues to evolve, it is essential for professionals in this field to stay ahead of the curve. This requires a deep understanding of the latest industry trends, effective event planning and management skills, and a keen eye for emerging technologies and marketing strategies. By continuously honing their expertise, trade show professionals can ensure that their events remain relevant, engaging, and valuable for all participants.In conclusion, the trade show industry is a dynamic and multifaceted sector that plays a crucial role in the global business landscape. From fostering meaningful connections to driving innovation and economic growth, these events have become indispensable platforms for companies to showcase their offerings, network with industry peers, and stay ahead of the competition. As the industry continues to adapt to the changing demands of the market, the future of trade shows remains bright, offering endless opportunities for businesses to thrive and succeed.。

会展英语Unit Nine Exhibitions and Trade Shows(展览及交易会)

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Exhibit Assignments Another important factor in the success of a trade show is the layout of the show itself. Careful thought must be given to booth layout and foot traffic control for maximum results for both attendees and the exhibitors. Space can be assigned to exhibitors by four different methods. One of the most commonly used systems is the first-come, firstserved approach. While many exhibitors feel this is the fairest system, this approach must be carefully planned.
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The association's only costs at this stage have been for promotion of the event and payroll, a year-round burden. This advance money from exhibitors amounts to a great deal and it literally finances the convention. The only additional revenue of any consequence comes from admission and registration fees. This is a much lesser amount, but it, too, is solicited in advance for the same reason. The importance of the trade show is reflected in the development of hotels with considerable convention space. These hotels 5 have had great success in going after

(word完整版)会展英语复习题

一,问答1.The benefits of exhibitionExhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved ， from generating sales leads and launching new products， to building brand image， maintaining customer relations and appointing new agents。

2，A two—way communicationBusiness is conducted face to face。

As an exhibition， suppliers can physically demonstrate product benefits and visitors can see, touch， taste， smell, hear , and judge for themselves。

3，Speed to market·Make sales and create profitable leads.·Shorten your sales cycle ·Launch new products to a receptive audience·Increase your prospect database·Position yourself against your competition·Learn more about your customers’ needs， face to face·Promote your products and services to this hard-to –reach audiences·Evaluate and compare products and suppliers2.How to decorate a booth successfully?1,The display should say who you are， what to do, and the benefits of your product/servicein just a few second.2，Exhibition stand design is a specialized field and should be undertaken by aprofessional organization with experience in this field。