传播学概论 英文版
传播学 专业书目
1、新闻与传播系列教材.英文原版系列清华大学出版社（这是一系列书籍）比如：《人类传播理论》李特约翰清华大学出版社《大众传播理论:基础、延展与未来》(第5版)《初识传播理论》(第7版影印) 格林芬(Em Griffin)2、Journalism in the Information Age A Guide to Computers for Reporters and Editors by Brooks,B. Allny and Bacom,1997.3、《传播理论》斯蒂文·小约翰，中国社会科学出版社Theories of Human Communication Steven W. Littlejohn 清华大学原版影印4、《关键概念》Key Concepts in Communication and Cultural Studies 约翰·费斯克 John Fiske 新华出版社5、《大众传播研究导论》 Mass Media Research: An Introduction 原版影印Roger D. Wimmer Joseph R Dominick 清华出版社6、《今日媒介：理解媒介，文化与技术》 Media Now: Understanding Media, Culture, and Technology 原版影印 Joseph R Dominick清华出版社7、《跨文化传播：东方的视角》史蒂夫·莫滕森 Steven Mortenson Communication Between Cultures8、《传播学概论》（英文版）施拉姆9、《新闻与传播学专业英语》（第二版）展江中南大学出版社（我们的教材）新闻传播学硕士研究生必读书目１《论出版自由》，密尔顿著，商务印书馆1958年中文版。
（世界经典新闻学著作）２《论自由》，密尔著，商务印书馆1959年中文版。
（世界经典新闻学著作）３《新闻学》，徐宝璜著，中国人民大学出版社1994年版。
传播学概论英文版
External Communication
Explore strategies for managing public relations and maintaining a positive organizational image.
Leadership Communication
Discover the role of communication in effective leadership and management practices.
Organizational Communication and Management
Internal Communication
Learn how effective communication can enhance productivity and collaboration within organizations.
Privacy and Ethics in Social Media
Examine the ethical challenges and privacy implications of social media use.
Explore how social media platforms shape individual and collective identities.
Explore the dynamics of interpersonal communication and how it influences personal and professional relationships.
Intercultural Communication and Diversity
传播学英文材料An Introduction to Communication
Text One An Introduction to CommunicationI. Words Studyi) New Words:sociology n. 社会学psychology n. 心理学economics n. 经济学politics n. 政治学academic adj. 学院的, 理论的system n. 系统，体系environment n. 环境biological n. 生物学的community n. 团体，社会，社区root n. 根mechanism n. 机制symbol n. 象征means n. 手段，方法preserve v. 保存opposite adj. 相反的，对立的conduct v. 进行，操作gesture n. 姿势，手势facial adj. 面部的pitch n. 声调pattern n. 类型，模式ii) Key Words & Expressions:communication n. 传播journalism n. 新闻学transfer n.& v. 传递，迁移information n. 信息circulation n. 流通，运行，循环，传播convey v. 传送，传递feedback n. 反馈，反应medium n. 媒体，媒介，中介II. Text StudySTUDY PREVIEW communication is an important word in our today’s academic study in journalism, sociology, psychology, economics & politics. It’s also heard more & more often in our daily life. So what iscommunication?Communication:The transfer of social information & the circulation of social information systems.Social:When we say “communication”in our study, we usually mean human communication, not animal communication; a “communication”happening in a society, not in other environments such as natural, physical or biological ones.Why we study “human communication”?Communication is the tool that makes societies possible. It is no accident that communication and community have the same word root. Without communication, there would be no communities; and without community, there could be no communication.The sociologist Charles Cooley called communication “the mechanism through which human relations exist and develop_ all the symbols of the mind, together with the means of conveying them through space and preserving them in time”.Transfer of information:When “communication”happens, information flows from one person to another, and then the receiver may give some feedback to the giver. During this process, the information is shared, and the giver andreceiver can play the opposite role.Also, communication needs some medium, which is something both parts of a communication can understand. For example, two or more people come together, trying to share some information. But they are from different countries and have different life experiences. So if they want to understand one another, they must use some medium such as English language, or even body language.In modern times, words are important tools or media for communication. But communication is not conducted entirely, or even mostly, in words. A gesture, a facial expression, a pitch pattern, a level of loudness, an emphasis, a kiss, a hand on the shoulder, a haircut or lack of one _ all these carry information.Text Two Types of CommunicationI. Words Studyi) New Words:engage v. 使从事于，参加differentiate v. 区别，区分precede v. 领先，在之前，先于prefixe n. 前缀intrasquad adj. （班）内部的intercollegiate adj. 学院间的intimacy n. 亲密，隐私auditorium n. 听众席，观众席，会堂，礼堂define v. 定义，详细说明accomplish v. 完成，实现purpose n. 目的inform v. 告知entertain v. 娱乐persuade v. 说服，劝说，使相信conceive v. 构思，考虑essentially adv. 本质上distinctive adj. 与众不同的，有特色的craft n. & v. 工艺，手艺background n. 背景complex adj. 复杂的device n. 设计，装置，设备printing press n. 印刷机camera n. 照相机recorder n. 录音机singular adj. 单数的plural adj. 复数的ii) Key Words & Expressions:mass media 大众传播媒体mass communication 大众传播intrapersonal communication 自我传播interpersonal communication 人际传播group communication 群体传播audience 受众，观众，听众encode 编码code 代码transmit 传输，传达，传播decode 解码internalize 使内在化II. Text StudySTUDY PREVIEW The communication in which the mass media engage is only one form of communication. One way to begin understanding the process of mass communication is to differentiate it from other forms of communication.Intrapersonal CommunicationWe engage in intrapersonal communication when we talk to ourselves to develop our thoughts and ideas. This intrapersonal communication precedes our speaking or acting.Intrapersonal communication is an exchange of information we have with ourselves, such as when we think over our next move in a video game or sing to ourselves in the shower. Typing into a computer is electronically mediated intrapersonal communication.Interpersonal CommunicationWhen people talk to each other, they are engaging in interpersonal communication. In this simplest form, interpersonal communication is between two people physically located in the same place. It can occur, however, if they are physically separated but emotionally connected, like lovers on cell phones.The difference between the prefixes intra- and inter- is the key difference between intrapersonal and interpersonal communication. Just as intrasquad athletic games are within a team, intrapersonal communication is within one’s self. Just as intercollegiate games are between schools, interpersonal communication is between individuals.Interpersonal communication includes exchanges in which two or more people take part, but the term is usually reserved for situations in which just two people are communicating. Having a face-to-face conversation over lunch and writing a letter to a friend are everyday examples. When interpersonal communication is electronically mediated, as in a telephone conversation, the term point-to-point communication is sometimes used.Group CommunicationThere comes a point when the number of people involved reduces the intimacy of the communication process. That’s when the situation becomes group communication. A club meeting is an example. So is a speech to an audience in an auditorium.Mass CommunicationCapable of reaching thousands, even millions, of people is mass communication, which is accomplished through a mass medium like television or newspapers. Mass communication can be defined as the process of using a mass medium to send messages to large audiences for the purpose of informing, entertaining or persuading.In many respects the process of mass communication and other communication forms is the same: Someone conceives a message, essentially an intrapersonal act. The message then is encoded into a common code, such as language. Then it’s transmitted. Another person receives the message, decodes it and internalizes it. Internalizing a message is also an intrapersonal act.In other respects, mass communication is distinctive. Crafting an effective message for thousands of people of diverse backgrounds and interests requires different skills than chatting with a friend across the table. Encoding the message is more complex because a device is always used-for example, a printing press, a camera or a recorder.One aspect of mass communication that should not be a mystery is the spelling of the often-misused word communication. The word takes no “s” if you are using it to refer to a process. If you are referring to a communication as a thing, such as a letter, a movie, a telegram or a television program, rather than a process, the word is communication in singular form and communication in plural. When the term mass communication refers to a process, it is spelled without the “s”.Review:communication: Exchange of ideas，information.intrapersonal Communication: Talking to oneself.interpersonal Communication: Usually two people face to face.group Communication: More than two people; in person.mass Communication: Many recipients; not face to face; a process.Text Three Components of Mass CommunicationSTUDY PREVIEW Mass communication is the process that mass communicators use to send their mass messages to mass audiences. They do this through the mass media. Think of these as the Five Ms: mass communicators, mass messages, mass media, mass communication and mass audience.Mass CommunicatorsThe heart of mass communication is the people who produce the messages that are carried in the mass media. These people include journalists, scriptwriters, lyricists, television anchors, radio disc jockeys, public relations practitioners and advertising copywriters. The list could go on and on.Mass communicators are unlike other communicators because they cannot see their audience. David Letterman knows that hundreds of thousands of people are watching as he unveils his latest Top 10 list, but he can’t see them or hear them chuckle and laugh. He receives no immediate feedback from his mass audience. This communicating with an unseen audience distinguishes mass communication from other forms of communication. Storytellers of yore told their vocabulary according to how they sensed they were being received. Mass communicators don’t have that advantage, although a studio audience.Mass MessagesA news item is a mass message, as are a movie, a novel, a recorded song and a billboard advertisement. The message is the most apparent part of our relationship to the mass media. It is for the messages that we pay attention to the media. We don’t listen to the radio, for example, to marvel at the technology. We listen to hear the music.Mass MediaThe mass media are the vehicles that carry messages. The primary massmedia are books, magazines, newspapers, television, radio, sound recordings, movies and the web. Most theories view media as neutral carriers of messages. The people who are experts at media include technicians who keep the presses running and who keep the television transmitters on the air. Media experts also are tinkers and inventors who come up with technical improvements, such as compact discs, DVDs, AM stereo radio and newspaper presses that can produce high-quality color.Mass CommunicationThe process through which messages reach the audience via the mass media is called mass communication. This is a mysterious process about which we know far less than we should. Researchers and scholars have unraveled some of the mystery, but most of how it works remains a matters of wonderment. For example, why do people pay more attention to some messages than to others? How does one advertisement generate more sales than another? Is behavior, including violent behavior, triggered through the mass communication process? There is reason to believe that mass communication affects voting behavior, but how does this work? Which is most correct-to say that people can be controlled by mass communication? Or manipulated? Or merely influenced? Nobody has the answer.Mass AudiencesThe size and diversity of mass audiences add complexity to mass communication. Only indirectly do mass communicators learn whether their messages have been received. Mass communicators are never sure exactly of the size of audiences, let alone of the effect of their messages. Mass audiences are fickle. What attracts great attention one day may not the next. The challenge of trying to communicate to a mass audience is even more complex because people are tuning in and tuning out all the time, and when they are tuned in, it is with varying degrees of attentiveness.Review:mass Communicators: Message crafters.mass Message: What is communicated.mass Media: Vehicles that carry messages.mass Audiences: Recipients of mass messages.Text Four Communication ModelsI. Words Studyi) New Words:devise vt. 设计, 发明, 图谋, 作出(计划), 想出(办法)in an attempt to 力图, 试图simplification n.简化imperfect adj.有缺点的, 未完成的, 减弱的illumination n. 照明, 阐明, 启发, 灯彩(通常用复数)mysterious adj.神秘的hobbyist n.沉溺于某种癖好者,嗜某爱好成癖的人automobile n. 汽车scale n. 刻度,衡量,比例facsimile n. 摹写, 传真architect n. 建筑师passerby n. 过路人, 行人plumbing n. 铅工业, 铅管品制造ventilation n. 通风, 流通空气nonetheless adv. 虽然如此, 但是adequately adv. 充分地lay out 摆开, 展示, 布置, 安排, 投资advanced adj. 高级的, 年老的, 先进的switching n. 开关,转换,交换,配电,配电系统,整流diagram n. 图表reference point参考点, 控制点baseline n. 基线narrative adj. 叙述性的Yale n.耶鲁pose v. (使...)摆好姿势, 形成, 引起, 造成channel n. 渠道，途径，方法reservoir n. 水库, 蓄水池dominance n. 优势, 统治be credited as 被誉为describe v. 描写, 记述, 形容, 形容originator n. 创作者,发明人content n. 内容interpretable adj. 能说明的, 能翻译的, 可判断的reverse v. 颠倒, 倒转destination n. 目的地distortion n. 扭曲, 变形, 曲解, 失真originate v. 起源, 发生literally adv. 照字面意义, 逐字地browser n. 浏览器concentric adj. 同中心的unique adj. 唯一的, 独特的ring n. 环simultaneously adv. 同时地resonate v. (使)共鸣, (使)共振gatekeep v. 把关，控制variable n. 变数, 可变物, 变量track v. 追踪，探寻轨迹comprehensive adj. 全面，广泛，能充分理解的ii) Key Words & Expressions:communication model 传播模式narrative model 线性模式system model 系统模式the SMCR model 施拉姆模式concentric circle model 同心圆模式Claude Shannon 香农Warren Weaver 韦弗Harold Lasswell 拉斯韦尔Wilbur Schramm 施拉姆Thomas Bohn 波恩II. Text StudySTUDY PREVIEW Scholars have devised models of the communication process in an attempt to understand how the process works. Like all models, these are simplifications and are imperfect. Even so, these models bring some illumination to the mysterious communicationprocess.Role of Communication ModelsHobbyists build models of ships, planes, automobiles and all kinds of other things. These models help them see whatever they are modeling in different ways. Industrial engineers and scientists do the same thing, learning lessons from models before they actually build something to full scale. Communication models are similar. By creating a facsimile of the process, we hope to better understand the process.A reality about models is that they are never perfect. This reality is especially true when the subject being modeled is complex. An architect, for example, may have a model of what the building will look like to passersby, but there also will be models of the building’s heating system, traffic patterns, and electrical, plumbing and ventilation systems. None of these models is complete or accurate in every detail, but all nonetheless are useful.Communication models are like that. Different models illustrate different aspects of the process. The process itself is so complex that no single model can adequately cover it.Basic ModelTwo Bell telephone engineers, Claude Shannon and Warren Weaver, laid out a basic communication model in 1948. They were working on advanced switching systems. The model, fundamentally a simple diagram,gave them a reference point for their work. That model has become a standard baseline for describing the communication process. The Shannon-Weaver model identifies five fundamental steps in the communication process:○The human stimulation that results in a thought.○The encoding of the thought into a message.○The transmission of the message.○The decoding of the message by the recipient into a thought.○The internalization of the message by the recipient.Narrative ModelYale professor Harold Lasswell, an early mass communication theorist, developed a useful yet simple model that was all words-no diagram. Lasswell’s narrative model poses four questions: Who says what? In which channel? To whom? With what effect?You can easily apply the model. Pick any bylined story from the front page of a newspaper.○Who says what? The newspaper reporter tells a story, often quoting someone who is especially knowledgeable4 on the subject.○In which channel? In this case the story is told through the newspaper, a mass medium.○To whom? The story is told to a newspaper reader.○With what effect? The reader decides to vote for Candidate A or B,or perhaps readers just add the information to their reservoir of knowledge.The SMCR ModelThe classic model that stresses the dominance of the media was developed by Wilbur Schramm (1982), often credited as the founder of mass communication studies. He created what is known as the Source-Message-Channel-Receiver (SMCR) model.The Source-Message-Channel-Receiver(SMCR) model describes the exchange of information as the message passes from the source to the channel to the receiver, with feedback to the source.The source is the originator of the communication.The message is the content of the communication, the information that is to be exchanged.An encoder translates the message into a form that can be communicated-often a form that is not directly interpretable by human senses.A channel is the medium or transmission system used to convey the message from one place to another.A decoder reverses the encoding process.The receiver is the destination of the communication.A feedback mechanism between the source and the receiver regulates the flow of communication.Noise is any distortion or errors that may be introduced during the information exchange.This model can be applied to all forms of human communication, but here we will just illustrate it with mass communication examples. When you are at home watching a television program, the television network (a corporate source) originates the message, which is encoded by the microphones and television cameras in the television studio. The channel is not literally the number on the television dial to which you are tuned, but rather the entire chain of transmitters, satellite links, and cable television equipment required to convey the message to your home. Although we sometimes call a TV set a “receiver,” it is really the decoder and the viewer is the receiver. Feedback from viewers is via television rating services. Electronic interference with the broadcast and the distractions of barking dogs are possible noise components in this situation. The source of a message, which the author encoded with the software she used to compose the page’s content. The channel is the Internet, including the computer that the Web page is stored on, and the network connections between that computer, called a server, and your own. Your computer acts as the decoder. It decodes the message with your browser software (such as Netscape or Internet Explorer), and you are the receiver.In this classic view, mass communication is one-to-many communication,and the mass media are the various channels through which mass communication is delivered. That is, through newspapers, radio, TV, or film, the message is communicated from a single source to many receivers at about the same time, with limited opportunities for the audience to communicate back to the source.Concentric Circle ModelThe Shannon-Weaver model can be applied to all communication, but it misses some things that are unique to mass communication. In 1974 scholars Ray Hiebert, Donald Ungurait and Thomas Bohn presented an important new model-a series of concentric circles with the encoding source at the center. One of the outer rings was the receiving audience. In between were several elements that are important in the mass communication process but less so in other communication processes.The concentric circle model is one of the most complete models for identifying elements in the mass communication process, but it misses many complexities. It takes only one message from its point of origin, but in reality thousands of messages are being issued simultaneously. Audiences receive many of these messages, but not all of them, and the messages are received imperfectly. Feedback resonates back to communicators unevenly, often ill-based. Gatekeeping too is uneven. In short, there are so many variables that it is impossible to track what happens in any kind of comprehensive way.III．Review:Claude Shannon: Devised a basic communication model, with Warren Weaver.Warren Weaver: Devised a basic communication model, with Claude Shannon.basic communication model: Shows sender, encoding, transmission, decoding, receiver.Harold Lasswell: Devised the narrative model.narrative model: Describes process in words, not schematic.Thomas Bohn: Devised the concentric circle model, with Ray Hiebert, Donald Ungurait.concentric circle model: Useful radiating model of the mass communication process.Text Five Fundamentals in the ProcessI. Words Studyi) New Words:fundamental adj.基本的n.基本原则, 基本原理elements n.要素, 元素sequential adj.连续的,有顺序的stimulate v. 刺激, 激励transmission n. 播送, 发射, 传动, 传送, 传输, 转播recipient n. 容纳者, 容器internalize vt. 使内在化stimulin n. 鼓励, 刺激物panorama n. 全景，全景画pictographs n. 象形文字bang v. 重击，发巨响puff n. 一阵喷烟inverse adj. 反转的punk adj. 无用的，朋客acquittal n. 宣判无罪stir v. 搅起，激起ii) Key Words & Expressions:homophyly n. 类似性tabloid n. 小报stimulation n. 刺激encoding n. 编码transmission n. 传递decoding n. 解码internalization n. 内化STUDY PREVIEW Most models for mass communication as well as other communication forms share some fundamental elements. The elements are sequential, beginning with whatever stimulates a person to want to communicate and continuing through encoding and transmission. To complete the communication process, the recipient of the message must decode and internalize it.StimulationBoth the Shannon-Weaver model and the concentric circle model begin with a source who is stimulated to want to communicate a message. The stimulation can result from many things. Emotions can be stimuli, as can something that is sensed. The stimulation can be as diverse as seeing a beautiful panorama or hearing a child cry.EncodingThe second step is encoding. The source puts thoughts into symbols that can be understood by whomever is destined to receive the message. The symbols take many forms-for example, the written word, smoke signalsor pictographs.TransmissionThe message is the representation of the thought. In interpersonal communication the message is almost always delivered face to face. In mass communication, however, the message is encoded so that it is suitable for the equipment being used for transmission. Shannon and Weaver, being telephone engineers in the 1940s, offered the example of the sound pressure of a voice being changed into proportional electrical current for transmission over telephone lines. In technical terms, telephone lines were channels for Shannon and Weaver’s messages. On a more conceptual basis the telephone lines were the media, in the same way that the printed page or a broadcast signal is.DecodingThe receiver picks up signals sent by the transmitter. In interpersonal communication the receiver is a person who hears the message, sees it, or both. An angry message encoded as a fist banging a table is heard and perhaps felt. An insulting message encoded as a puff of cigar smoke in the face is smelled. In mass communication the first receiver of the message is not a person but the equipment that picks up and then reconstructs the message from the signal. This mechanical decoding is necessary so that the human receiver of the message can understand it. As Shannon and Weaver put it: “The receiver ordinarily performs the inverseoperation that was done by the transmitter. ”InternalizationIn mass communication a second kind of decoding occurs with the person who receives the message from the receiving equipment. This is an intrapersonal act, internalizing the message. For this second kind of decoding to work, the receiver must understand the communication form chosen by the source in encoding. Someone who reads only English will not be able to decode a message in Greek. Someone whose sensitivities are limited to punk rock will not understand Handel’s “Water Music.” In other words, the source and the receiver must have enough in common for communication to occur. This common experience, which can be as simple as speaking the same tongue, is called homophyly. In mass communication the encoder must know the audience well enough to shape messages that can be decode accurately and with the intended effect.The audience and how it perceives a message are essential in the mass communication process. This is no better illustrated than in a front-page headline in the National Examiner, a sensationalizing weekly tabloid: “Cops Think Kato Did It!” Brain “Kato” Kaelin was a pal of O. J. Simpson and had been subjected to police interviewing off and on for months before the Simpson murder trial. Kaelin sued the Examiner over the headline. In court, the Examiner said the “it” in the headline didn’trefer to the murders but to possible perjury. The Examiner argued that “it”was explained in a secondary head on Page 1: “…He Fears They Want Him for Perjury. ”A three-judge federal appeals court sided with Kaelin, saying that Examiner readers were likely to infer that the police thought he was a murder. This was despite the fact that the story made it clear that “it” was perjury, not murder, and also despite the secondary Page 1head.The judges noted that the headline came only a week after the widely reported Simpson acquittal and that, in the court’s opinion, people who had followed the trial reasonably could have interpreted “it”to be murder. The decision allowed Kaelin to pursue his $15 million legal action against the Examiner.For mass communicators the lesson is that strict, literal meanings are not always enough. Audience inferences, part of the intrapersonal decoding process, must also be considered.stimulation: Stirs someone to communicate.encoding: Putting something into symbols.transmission: Sending a message.decoding: Translating a symbolic message.internalization: Making sense of a decoded message.homophyly: A coding oneness that makes communication possible.。
浙江传媒学院传播学概论(双语)习题
《传播学概论》(双语)习题Unite one1.What’s communication ?2.What’s the relationship between the community and communication ?3.Within which framework do human communication occur?4.In how many different ways have you communicated today?5.How do two people share information?6.Trough which channel can information be carried?7.What‟s the meaning of “a third ear”?8.Why is communication so important?Unite two:1.what does the author mean by saying that “it is no accident that communication and community have the same word root”?2.why does the author say that the traditional definition of the purposes of media reaches out to the communication students only locates thin air?3.try to differentiate the authoritarian theory ,soviet theory and development theory.4.What is the core of democratic-participant theory?Can we recognize it any where in practice? And why does McQuail warrant it a separate normative classification?5.According to McLuhan,What is hot medium? What is cold medium?6.What does “the gathering dusk”refer to in “Minerva’s owl”?7.According to Innis, what is followed after the flowering of a culture?8.According to Innis,how are sudden extensions of communication reflected in cultural disturbances?Unite three1、why does the author mean by saying that “the introduction of mass produced books in the 15th century marked a turning point in human history”?2、How did Gutenburg print pages using metal letters?3、What is Gutenburg‘s impact?4、How did Harvard University get its name?5. What are characteristic features in the educationa/professional segment? why?6、why are demographics destiny in the educational/professional segment?7. How could movable type make possible societal,cultural,familial,and industrial changes8. Why did Henry VIII limit printing in England?Unite four:1、Which features of today‟s media are invented by magazine?2、What is muckraking? when did it appear? who coined the term? Why?3、Which 2 journals are the heralds on the way to photojournalism? How?4、What do consumer magazines have in common?5、How do the National magazine awards celebrate great narrative?6、Why are good candidates fewer than in years past?7、What is the trend in magazine publishing industry?8、Are there any magazines which run counter to the trend? Are they successful?9、Luce and Time didn‟t pretend to be impartial. What is their attitude? What is your opinion?It said that time didn‟t want to be called impartial and fairness was time‟s goal.Unite five1、By which measures does newspaper dwarf other news media?2、What are the problems that the newspaper industry is facing?3、How do newspaper offset television‟s inroad?4、In the last sentence of passage one, what does the word ”distant” mean?5、A journalistically instructive episode is mentioned in passage two, what is the focus of the contending on a Seattle Times series?6、what was the author‟s attitude towards the contending?7、What are the differences between British newspapers and American newspapers according8、What are your impressions of New York Times?Unite six:1、Movies have powerful effects on the society, why?2、In western films, what are the 3 sets of characters who symbolize social types?3、Whether are the heroes in western film outside or inside society? why?4、Do the heroes and the villain have something in common? why?5、Why are the villains seen as parts of civilization?6、Why did the brilliant director of Citizen Kane,Orson Welles, never direct another major release after Touch of Evil? what can you learn about Hollywood from this example?7、How does Time Warner develop? which divisions does it include?8、what is Disney best known for?Unite seven:1、In passage 1,what does this sentence ”it does so much the same way that school lessons slowly, over th e year, tutor the unformed mind and teach it how to think” mean?*2、What are the effects of TV on the society?*3、How did the presence of television reshape other media?4、In passage 2,what …s the author‟s attitude toward TV?5、In passage 3,why do many peo ple pretend they don‟t watch TV?6、Could you infer the author‟s job from passage3?what is it ?7 、How does the author denounce the points of opposition to TV?8、Please list the big names of anchors in CBS and their programs.Unit eight1、What‟s the meanin g of main-stream media ?2、Is the AOL the main-stream media in 1998?3、Which medium provide this story about the intern to Drudge report, and why ?4、What about the journalism career about Matt Drudge?5、what‟s the meaning of movers and shakers of the century?6、The AFP regarded Matt drudge as one of ten movers and shakers of the century , Doyou agree with this ? why?。
传播学专业英语
• ※ This efforts at “ interactive journalism ” are motivated in part by a drive to strengthen the identity of the paper as an indispensable local medium , thereby attracting readers from other media in the chase for advertising dollars.
HOW:
• Some papers have adopted a variety of strategies to become “ relevant on the Internet ”, for example , the Washington Post . • Others have adopted just the opposite approach , focusing on their strength as local media. for example ,the Boston Globe.
BYE
CONVERGENCE WITH THE INTERNET
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• Technology has been both ally and enemy to newspapers , and online networks pose the greatest challenge to the traditional medium. • The internet possess an apparent advantage: more information、more information more depth、greater speed and the stronger interactive. → So , the best way is reinventing itself by converging with technologies.
《传播学概论》课程标准
《传播学概论》课程标准课程代码：0110033课程名称：传播学概论英文名称：Communication课程类型：专业必修课总学时：68学时；授课学时：56学时；实践（实验）学时：12学时；学分：4学分适用对象：新闻采编与制作专业一、课程概述（一）课程性质《传播学》是研究人类社会信息系统及其运行规律的一门学科，是新闻采编与制作专业的主干理论课程，它从宏观上对人类社会的各种传播现象和规律进行系统分析和研究，是学生从事各种信息传播活动的必备基础，也是广播电视编导专业学科结构的重要组成部分。
通过这门课的学习，使学生从整体上了解人类传播活动和传播学的学科起源和发展，能够客观地认识、分析和运用各种大众传播媒介推动人类社会的发展，能够正确认识信息时代传媒格局的变化和国际化的传媒竞争的发展趋势，有效地使用各种大众传播媒介促进社会发展。
（二）课程基本理念《传播学》课是一门理论性很强的课程，讲究理论教学与实践教学有机结合，才能加深学生对本课程的理解，加强学生运用理论指导实践的能力。
通过学习，使学生能够了解人类传播的发展历程以及推动传播历史发展的动力；掌握传播的微观过程以及传播要素对传播实践的重要影响；形成传播的系统观念，能够把具体的传播问题放到复杂的传播环境中去理解。
对传播学中重要的传播理论在理解的基础上可以用简约的模式表达。
学会在学习的同时大胆质疑，不迷信既有的理论。
充分结合我国的传播实践，最终达到用传播原理指导所学专业业务的程度。
（三）课程讲授的设计思路1、在保证完成教学大纲所规定的基本内容的前提下，对讲授次序、课时分配、教学内容以及教学的方式、方法可以根据专业教学计划作适当的调整。
2、高职教育应强调理论基本够用，实践实训为主，本课程作为新闻专业必修课，在课程教学中注重新闻基本理论知识的讲授，更加注重加强实践环节的教学，综合运用讲授法、案例法、讨论法、练习实训法等灵活多样的教学方法。
在课程教学上，明确上课的重点和难点，突出课程的知识目标、技能目标、能力目标。
传播学概论英文版课件
传播学概论英⽂版课件CommunicationAn IntroductionWhat is communication?The process of sending and receiving messages and is both verbal and nonverbal (Fujishin)“a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior”(Webster’s Dictionary)?the process of acting on information; it is a transactive process where messages are sent and received simultaneously; It is the way in which we make sense out of the world in which we live (Beebe & Masterson)Linear model of communication processGeneralizing communicationprocessProviding differentviewpoints from which toinvestigate masscommunicationImplying the presence of acommunicator and apurposive message(Lasswell,1948)Linear model of communication process InformationSource Transmitter ReceiverDestination NoiseSourceMessageSignal Received Signal Message (Shannon and Weaver 1949)· With engineering and mathematical background· Seeing communication as the transmission of messages· Noticing the important factor “noise” in the process of communicationNetwork Communication ModelEncoder InterpreterDecoderDecoderInterpreterEncoder MessageMessage(Schramm 1954)Realizing differences between the intention of sender and the reception of receiver. Seeing feedback and the continuous “loop” of shared information.Levels of communicationIntra-personal communication Inter-personal communication Group communication Organizational communication Mass communicationDefining mass communicationMass communication is a process in which professional communicators design and use media to disseminate messages widely, rapidly,and continuously in order to arouse intendedmeanings in large, diverse, and selectivelyattending audiences in attempts to influence them in a variety of ways.(DeFleur and Dennis)Communication research methodsQualitative research methods(e.g. focus group, field observation,intensive interviews, and case study)Quantitative research methods(e.g. survey research, content analysis,experimental design)Internet sourcewww.wimmerdominick .comQualitative research methodsFocus group: an interviewconducted with 6-12 subjectssimultaneously and a moderatorwho leads a discussion about aspecific topic.Field observation: a study of aphenomenon in a natural settingQualitative research methodsIntensive interview: theone-on-one personalinterview.Case study: a study that uses multiple sources of data to examine many characteristics of a single subject (e.g., a newspaper, a television station, ad agency)Quantitative Research methodsSurvey research: the study of a portion or sample ofa specific “population”(e.g. magazine subscribers,newspaper readers, television viewers) by using thetechnique of questionnaires.CATI:computer-assistanttelephone interviewing; videodisplay terminals are used byinterviewers to presentquestions and enter responsesQuantitative Research methodsContent analysis: a systematicmethod of analyzing messagecontent.Experimental design: the classic method of dealing with questions of causality. An experiment involves the control or manipulation of a variable by theexperimenter and an observation or measurement of the result in an objective and systematic way.Chapter 1Research as a Basisfor Understanding Mass CommunicationSelection criteria for the milestonesSome combination of multiple criteriaHistoricalTheoreticalMethodologicalOverall scopeHistorical contextSponsorshipMass Society TheoryMass society is not indicated by the number of people but refers to the industrial, urban andmodern society, which is distinctively different from the traditional society in terms ofrelationships among its members.To understand the concept of mass society, we need to look at the traditional society.The Traditional SocietyDominated by agricultural production, with people rooted to the land;Self-sufficient, people produce for own use;Individual artisans and craftsmen were complete producers, responsible for buying materials, producing and selling the products.Each person was doing the work of severalcompanies today.The Traditional SocietyHuman relationships were marked by strong ties of the family, kinship and loyalty to local rulers, or deeply established beliefs, customsand traditions.Communication was a matter of word-of-mouth.Books were printed but were for the elite.The Master TrendsBy end of 18th Century, major changes taking place in traditional society. Three trends…IndustrializationUrbanizationModernizationEach had profound influence on…social relationshipsmaterial culturesocial norms, andThought ways of individualsContemporary Society as “Mass Society”“Mass society” emerges when the following takes place… (see Lowery p. 11-12)1) Social differentiation in the society increases.2) Effectiveness of informal social controlserodes as traditional norms and values decline3) The use of formal social controls increases.4) Conflicts increase because of socialdifferences between people .5) Open and easy communication becomes moredifficult.6) Because of these, people become moredependent on mass communication forinformation.。
传播学英语
传播学英语第一部分：基本传播学理论词汇传播Communication内向/自我传播Intrapersonal Communication 人际传播Interpersonal Communication群体传播Group Communication组织传播Organization Communication大众传播Mass Communication单向传播One-Sided Communication双向传播Two-Sided Communication互动传播Interactive Communication媒介Media大众传播媒介Mass Media新媒介New Media新闻洞News Hold新闻价值News Value传播者Communicator主动传播者Active Communicator受传者/受众/阅听大众Audience受众兴坤Audience Interest受众行为Audience Activity信息Information信号Signal讯息Message信息熵Entropy冗余/冗余信息Redundancy传播单位Communication Unit奥斯古德模式Osgood Model编码Encoding解码Decoding信源Source传播的数学理论Mathematical Theory of Communication 传播渠道Communication Channel有效传播Effective Communication传播效果Effects知识沟Knowledge-Gap使用与满足模式Uses and Gratifications Model使用与依从模式Uses and Dependencys Model口传系统System of Oral Communication地球村Global Village内爆Implosion全球化Globalization本土化Localization电子空间Cyber Space数字化Digitalization文化帝国主义Culture Imperialism跨文化传播Intercultural Communication守门人Gatekeeper新闻采集者News Gatherers新闻加工者News Processors模式Model有线效果模式Limited Effects Model适度效果模式Moderate Effects Model强大效果模式Powerful Effects Model子弹论Bullet Theory两级传播模式Two-Step Flow Model多级传播模式Multi-Step Flow Model沉默的螺旋模式Spiral of Silence Model劝服传播Persuasive Communication议程设置模式the Agenda-Setting Model时滞Time Lag最合适效果跨度Optimal Effects Pan时间跨度Time Span公众舆论Public Opinion选择性接触Selective Exposure选择性注意Selective Attention选择性理解Selective Perception选择性记忆Selective Retention可信性提示Credibility Heuristic喜爱提示Liking Heuristic共识提示Consensus Heuristic市场驱动新闻学the Market-Driven Journalism 意识形态Ideology霸权Hegemony权力话语Power Discourse视觉文本Visual Text文本Text超级文本Hypertext结构主义Constructionism解构主义Deconstructionism文化工业Culture Industry大众文化Mass Culture文化研究Cultural Studies批判学派/批判理论Critical Theory法兰克福学派Frankfurt School女权主义/女性主义Feminism符号学Semiotics/Semiology符号Sign能指与所指Signified/Signifier非语言符号Nonverbal Sign非语言传播Nonverbal Communication 意指Signification话语理论Theories of Discourse文化期待Culture Expectations文化批判Culture Criticizing范式Paradigm叙事范式Narrative Paradigm强语境High Context弱语境Low Context功能理论Functionalism话语分析Discourse Analysis传播的商品形式the Commodity Forms of Communication 受众商品Audience Commodity商品化Commodification空间化Spatialization结构化Structuration媒介集中化Media Conglomeration传媒产业Media Industry注意力经济Attention Economy媒介竞争Media Competition受众分割Audience Segmentation媒介资本Media Capital传播政治经济学Political Economy of Communication传播研究Communication Research抽样Sampling调查研究方法Survey Research内容分析法Content Analysis实验分析法Experimental Research定性研究法Qualitative Research Methods个案研究法Case Study效度与信度Validity/Reliability变量Variables实地观察法Field Observation虚拟社群Virtual Community扩散研究Diffusion Research媒介事件Media Events民族志Ethnography传播生态Ecology of Communication 真实/虚构Reality/Fiction 拟态环境Pseudo-Environment刻板成见Stereotyping晕轮效应Halo Effects二元价值评判Two-Valued Evaluation 公共关系Public Relation 阐释理论Interpretive Theory第二部分：新闻采编相关词汇daily 日报morning edition 晨报evening edition 晚报quality paper 高级报纸popular paper 大众报纸evening paper 晚报government organ 官报part organ 党报trade paper 商界报纸vernacular paper 本国文报纸political news 政治报纸Newspaper Week 新闻周刊the front page 头版第一版bulldog edition 晨版article 记事headline 标题banner headline 头号大标题byline 标题下署名之行dateline 日期、发稿地之行big news 头条新闻hot news 最新新闻exclusive news 独家新闻scoop 特讯feature 特写花絮criticism 评论editorial 社论review comment 时评book review 书评topicality 时事问题city news 社会新闻column 栏letters 读者投书栏general news column 一槃消息栏cartoon comics 漫画weather forecast 天气预报serial story 新闻小说obituary notice 讣闻public notice 公告advertisement 广告calssified ad 分类广告flash-news 大新闻extra 号外the sports page 运动栏literary criticism 文艺评论Sunday features 周日特刊newsbeat 记者采访地区news blackout 新闻管制press ban 禁止刊行yellow sheet 低俗新闻tabloid 图片版新闻"Braille" edition 点字版newspaper office 报社publisher 发行人proprieter 社长bureau chief copy chief 总编辑editor-in-chief 总主笔editor 编辑主笔newsman newspaperman journalist 新闻记者cub reporter 初任记者reporter 采访记者war correspondent campaign badge 随军记者columnist 专栏记者star reporter 一流通讯员correspondent 通讯员special correspondent 特派员contributor 投稿家news source 新闻来源informed sources 消息来源newspaper campaign 新闻战free-lancer writer 自由招待会press box 记者席news conference press conference 记者招待会International Press Association 国际新闻协会distribution 发行circulation 发行份数newsstand kiosk 报摊newspaper agency 报纸代售处newsboy 报童subscription (rate) 报费newsprint 新闻用纸Fleet Street 舰队街accredited journalist n. 特派记者advertisement n．广告．advance n．预发消息；预写消息affair n．桃色新闻；绯闻anecdote n．趣闻轶事assignment n．采写任务attribution n. 消息出处，消息来源back alley news 小道消息backgrounding 新闻背景Bad news travels quickly. 坏事传千里。
传播学概论004 (NXPowerLite)
归纳理论以数据为基础，把数据反映的实际关系组织为理论原则 卡特赖特《说服大众的若干原则：美国战时债券销售研究中的发现》
施拉姆（1984）曾称赞卡特赖特的说服原则简单而实用。
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演绎理论 演绎从理论解释出发，寻求数据以检验理论的预测。如果数据与预测的情况不 一致，则对理论加以修正，并作出新的预测，直至形成更有力的理论
传播学研究的建构类型与一般程序 1、传播学理论构建的类型和方法 归纳理论、演绎理论、 机能理论、模型
8 信息（情报、事实等）必须进入受传者的 感官；
信息到达受传者的感官后，必须使之被接 受，成为其认识结构的一部分；
要想使受传者在接受说服后采取某一行动， 必须让他感到这一行动就是实现其原先某 一目标的途径；
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模型 模型法是一种对于客观存在的传播现象和传播活动的科学抽象，主要针对那些比较复 杂、很难细分的客观对象（即原型），在调查、实验和统计的基础上，根据某些表现 和特征，设计出一种“模型”，对其加以描述。模型实际上是对现实事物的一种模拟 和类比，因此，它能够适应其预测与实际数据之间较大的差异。
பைடு நூலகம் 12
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第四章 传播学的研究方法
本章主要内容 通过本章的学习，理解传播研究的一般方法，明确抽样调查法、问卷调查法、内容分析法的具体 要求和操作要领，了解控制实验法的一般内容
任目主可何的要伪科是证学，信性研希度原究望和则都对效是是象度科站选的学在取分研已的析究有客，的的观检重理性验要论 、 显 原成 具 著 则果 有 性的 广 和基 泛 客点 的 观上 代 实进 表 在行 性的
所谓综合化：指传播学研究中尽可能采用多重设计和研究手段 所谓定量化：指在传播学研究中队传播活动和传播现象采用数量化的研究 设计和分析手段。
传播学专业英语教程
传播学专业英语教程## Mass Communication English Textbook.1. Introduction:Mass communication is a field of study that examines the production, dissemination, and consumption of information and entertainment through various media channels. This textbook provides a comprehensive introduction to the key concepts, theories, and practices of mass communication in the English language.2. Media History and Evolution:This chapter explores the historical development of mass communication, from its origins in oral traditions to the emergence of print, broadcast, and digital media. It examines the technological advancements and societal factors that have shaped the evolution of the media landscape.3. Media Theories and Models:This chapter introduces various theoretical frameworks and models that seek to explain the functions, effects, and implications of mass communication. It covers theories such as agenda-setting, framing, and cultivation, among others.4. Media Production and Programming:This chapter discusses the processes involved in media production, from content creation to distribution and consumption. It examines different media formats, genres, and programming strategies, as well as the ethical considerations and regulatory frameworks governing media production.5. Media and Society:This chapter explores the complex relationship between media and society. It examines the role of media in shaping public opinion, facilitating social change, and promotingsocial cohesion or division.6. Digital Media and the Internet:This chapter focuses on the transformative impact of digital technologies on mass communication. It discussesthe rise of social media, the internet as a platform for news and information dissemination, and the challenges and opportunities posed by digitalization.7. Global Media and Communication:This chapter examines the globalization of media and communication. It explores cross-cultural media consumption, the flow of information across borders, and theimplications for global understanding and communication.8. Media and Law:This chapter addresses the legal and ethical issues surrounding mass communication. It covers topics such as freedom of speech, libel, intellectual property, and theregulation of media content.9. Media Literacy and Criticism:This chapter emphasizes the importance of medialiteracy and critical thinking skills. It provides toolsand techniques for analyzing media messages, evaluatingtheir credibility, and understanding their potential impact.10. Future of Mass Communication:This final chapter explores the challenges and opportunities facing the field of mass communication in the 21st century. It examines the convergence of media, therise of artificial intelligence, and the evolving role of media in a rapidly changing world.中文回答：1. 导言:传播学是一门研究信息和娱乐通过各种媒体渠道的制作、传播和消费的学科。
传播学经典理论英文版打印1
传播学经典理论英文版[中文批注]目录一、Opinion Leaders 意见领袖_________________________________________________ 2二、5W Box 5w 理论__________________________________________________________ 2三、The Bias of Communication 传媒偏向论 _____________________________________ 2四、The Spiral of Silence 沉默的螺旋 ___________________________________________ 3五、Gatekeeper 把关人理论 ___________________________________________________ 4六、Selective exposure hypothesis 选择性接触假说_________________________________ 4七、Knowledge Gap Theory 知识沟假说_________________________________________ 5八、Agenda Setting Theory 议程设置理论 _______________________________________ 5九、Magic bullet theory 魔弹论_________________________________________________ 5十、Information ( Innovation ) Diffusion Theory 信息(创新)扩散论 _________________ 6十一、Uses and gratifications theory (UGT) 使用与满足理论__________________________ 7十二、Cultivation theory 教养理论_________________________________________________ 8十三、Limited-Effects Theory 有限效果论__________________________________________ 8十四、Marshall Mcluhan Media Theory 麦克卢汉的媒介理论____________________________ 92 / 11一、Opinion Leaders 意见领袖Active in information networks, have many information channels ,so they can often provide information and advice for others and can influence others. 意见领袖是指在人际传播网络中经常为他人提供信息，同时对他人施加影响的“活跃分子” ，他们在大众传播效果的形成过程中起着重要的中介或过滤的作用，由他们将信息扩散给受众，形成信息传递的两级传播。
传播学专业英语
传播学专业英语Chapter One Introduction to Mass CommunicationKey Termscommunication 传播，交通：mass communication, be in communication with,feedback 反馈: asked the students for feedback on the new curriculum.interpersonal communication ⼈际传播:interpersonal relationshipsencoding 编码: audio encoding, hybrid encodingdecoding 解码: adaptive decodingpublic relations 公共关系noise 噪⾳,响声，⽆⽤数据，吸引注意的⾔⾏medium 媒介（media），⼿段，mass medium ⼤众媒介，⼤众传播⼯具，影响⼤量观众的⼀种公众媒介mass communication ⼤众传播，⼤众传播⼯具inferential feedback 推断性反馈reciprocal messages 交互讯息：（reciprocal互惠的，彼此相反的）cultural definition of communication 传播的⽂化定义dominant culture （mainstream culture）主流⽂化bounded culture (co-culture) 亚⽂化: bounded functiontechnological determinism 技术决定论: (determinism决定论，宿命论)visual communication 视觉传播third participant 第三⽅：（participant 参与者，参与的）concentration of ownership 所有权集中convergence 融合，会合点，集中，收敛conglomeration 集团化，混合物，凝聚：The state of being conglomeratedeconomies of scale 规模经济；因经营规模扩⼤⽽得到的经营节约oligopoly 寡头式的垄断，求过于供的市场情况（oligopolies）globalization 全球化：globalizeaudience fragmentation 受众分析：（audience：听众，观众，读者。
英文版传播学教材书目
英文版传播学教材书目1.Mass communication, an introduction / John R. Bittner. -- 4th ed. -- Englewood Cliffs, N.J. : Prentice-Hall, c1986.2.The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941 / James L. Baughman. -- Baltimore : John Hopkins University Press, c1992.3.Old media/new media : mass communications in the information age / Wilson Dizard, Jr. -- 2nd ed. -- New York : Longman, c1997.4.Subediting : a handbook of modern newspaper editing and production / F.W. Hodgson. -- 2nd ed. -- Oxford ; Boston : Focal Press, 1993.5.Mass communication & development / by Baldev Raj Gupta. -- Chowk, Varanasi : Vishwavidyalaya Prakashan, 1997.municating politics : mass communications and the political process / edited by Peter Golding, Graham Murdock, and Philip Schlesinger. -- [Leicester, Leicestershire] : Leicester University Press ; New York : Holmes & Meier, 1986.7.Mass communication in Canada / by Rowland Lorimer, Mike Gasher. -- 4th ed. -- Oxford : Oxford University Press, 2001.8.Mass communications : a comparative introduction / Rowland Lorimer with Paddy Scannell. -- Manchester ; New York : Manchester University Press ; New York : Distributed exclusively in the USA and Canada by St. Martin's Press, c1994.9.Mass communications in the Caribbean / John A. Lent. -- Ames : Iowa State University Press, 1990.10.The media are American / Jeremy Tunstall.// New York : Columbia University Press, 197711.The mass communication / editor-in-chief Arvind Kumar. -- New Delhi : Anmol Pub. Pvt. Ltd., 1999.12.Journalism : a guide to the reference literature / Jo A. Cates. -- Englewood, Colo. : Libraries Unlimited, 1990.13.Shaking a leg : journalism and writings / Angela Carter ; with an introduction by Joan Smith ; edited by Jenny Uglow ; research assistant Charlotte Crofts. -- London : Chatto & Windus, 1997.14.From fact to fiction : journalism and imaginative writing in America. -- New York : Oxford Univ. Pr., 1985.15.The Sun shines for all : journalism and ideology in the life of Charles A. Dana / Janet E. Steele. -- 1st ed. -- Syracuse, N.Y. : Syracuse University Press, 1993.16.Cyberspace : and the repositioning of corporations / S. Shiva Ramu. -- Hyderabad, India : Universities Pr. (India) Ltd., c199917.Journalism, literature, and modernity : from Hazlitt to Modernism / edited by Kate Campbell. -- Edinburgh : Edinburgh University Press, c2000.18.A journalist's guide to sources / David Spark. - Oxford ; Boston : Focal Press, 1996.19.Journalism in the digital age : theory and practice for broadcast, print and on-line media / John Herbert. -- Oxford ; Boston : Focal Press, 2000.20.American politics in the media age / Thomas R. Dye, Harmon Zeigler.//Monterey, Calif. : Brooks/Cole Pub. Co., c1986.21.Practical newspaper reporting / Geoffrey Harris and David Spark ; edited, with additional material, by F.W. Hodgson. -- 3rd ed. -- Oxford ; Boston : Focal Press, 1997.22.Journalism : contributions to Commonweal, 1885-1890 / William Morris ; edited and introduced by Nicholas Salmon. -- Bristol, U.K. ; [Washington, DC] : Thoemmes Press, 1996.23.The journalism. edited by Herbert Bergman ; Douglas A. Noverr, Edward J. Recchia, associate editors. -- New York : P. Lang, 1998.24.Journalism workbook : a manual of tasks and resources. -- Oxford : Focal Press, 1995.25.The American chronicles of Jose Marti : journalism and modernity in Spanish America / Susana Rotker ; translated from the Spanish by Jennifer French and Katherine Semler. -- Hanover, NH : University Press of New England, c2000. (Reencounters with colonialism--new perspectives on the Americas)26.Access to media: a guide to integrating and computerizing catalogs / Intner, Sheila S. //New York Neal-Schuman Publishers, 1984.27.Creating online media : a guide to research, writing, and design on the Internet / Carole Rich // Boston : McGraw-Hill, 199828.America's schools and the mass media/edited by Everette E. Dennis, Craig L. LaMay. ; New Brunswick, N.J. //Transaction Publishers, c1993.29.Mass communication : teaching and studies at universities : a world-wide survey on the role of universities in the study of the mass media and mass communication / May Katzen //Paris : Unesco Press, 1975.30.Journalism in the United States, from 1690-1872 / Frederic Hudson. -- London : Routledge/Thoemmes Pr., 2000. -- 2 v. -- (American journalism : 1690-1940 ; 1-2)31.The mass media book. Edited by Rod Holmgren [and] William Norton.// Englewood Cliffs, N.J., Prentice-Hall [1972]32.Writing for the mass media/James Glen Stovall.//Englewood Cliffs, NJ Prentice Hall, c1990.33.A culture for democracy : mass communication and the cultivated mind in Britain between the wars / by D.L. LeMahieu. -- Oxford [England] : Clarendon Press ; New York : Oxford University Press, 1988.。
大众传播学英文简介
Potentially, the most influential form of human communication
1
Types of communication
• Intrapersonal
– When we talk to ourselves
• Interpersonal
A. The representation of the thought.
13
Mysterious process
• Millions spent in advertising and promotions
• Need to know all there is about the process
M acintosh PICT im age form at is not supported
17
• Q. What is the mass communicator’s best antidote against noise?
• A. Repetition
18
Filters
• Informational filters
– Audience doesn’t understand us
• Physical filters
• Internalization
– Understanding the message
15
Players in the process
• Gatekeepers
– News producers
• Regulators
– FCC, PMRC
• Hybrids
– “gatekeeperregulator hybrids”
传媒英语简要论述
Unit 10 QuestionnaireContents:➢Key to the exercises➢Translation➢Supplementary ReadingPart One Key to the exercisesI. Understanding the text1. No, actually at first, the company was very small. It was just a tiny office above the Woolworth's on Nassau Street.2. No. At that time, the most convincing prediction was made by the Literary Digest and it predicted that Roosevelt would lose.3. The Literary Digest method was simple: to print up survey blanks and mail them to millions of households across the country. You simply had to fill in your choice for president, Landon or Roosevelt, and mail it back to the Digest. The Digest had chosen people to question based on phone numbers and car registries. But in that Depression year, millions of voters had no phones or cars. The Digest poll completely missed the great appeal Roosevelt had for the masses.4. Gallup conducted biweekly polls of a sample of perhaps 2,000 people -- each one chosen, in the time-tested manner of market research, to represent a larger group, including all classes, races and regions. And instead of relying on mail-in ballots, Gallup sent pollsters to talk to people in person -- at work, at home or on the street.5. If he told everyone whom he voted for, that would be seen as a way to influence the election's outcome. But if he refused to say for whom he voted, he would not be able to ask others to answer such questions. So it is advisable for him not to vote.6. No. Public-opinion polling has actually been a money-loser for Gallup throughout its history, but public-opinion polling earned Gallup great fame.7. No. He once made a mistake by announcing a foregone conclusion that Truman would lose and stopped polling two weeks before the election. But at the end of the election, Truman won the election, instead. This failure made Gallup upset and decided to keep polling up to Election Day.8. The answer is open.II. TranslationA.Translate the following paragraph into Chinese.1. 《文学文摘》有个当时美国声望最高的公众意见调查栏目，它预测罗斯福将输掉这次选举，因为56%的人认为罗斯福会输，44%则持反对意见。