商务英语视听说_国家精品课程课件PPTunit15_marketing
商务英语听说_Unit_15_Price_Negotiation_丁莉维
商务英语听说_Unit_15_Price_Negotiation_丁莉维绍兴市中等专业学校教案Unit 15 Price Negotiation(议价)（丁莉维）一、Teaching aims and tasks（教学目标和任务）:Teaching Aims/ Objectives(语言知识目标): make an offer; to make a counter-offer;to negotiate the price of a product; totalk about commission and discounts.让学生能够掌握有关报盘，还盘，磋商价格，谈论贸易和折扣等专业知识并基本运用。
Goalｓfor Language skills(语言技能目标):Listen skills(听): Understand what said on the tape and finish some relative exercises.能听懂录音材料，并完成相应的多种形式的练习。
Speaking skills(说):Grasp the words, rules, and ways of price negotiation by learning from teachers. Meanwhile, Students can make up a dialogueaccording to the information given.能通过专业知识的讲授，基本掌握价格切磋的专业术语、原则和套路，并能就提供的话题，在同学间展开讨论，同时模拟砍价情境，锻炼英语口语能力,表达流畅。
Reading skills(读):Understand the professional words and letters, and use them freely.通过学习，能读懂普通的外贸信件，理解相关的专业术语，并灵活使用。
Writing skills(写): Can write a letter to a trading company asking for price deduction, and express correctly.根据所学知识，能写好一封外贸谈价格的信件，没有语法错误，用词专业。
商务英语视听说PPTunit
Asking for information
Requesting Prices
Would it be too much to ask you to respond to my question by tomorrow?
May I have a copy ot delivery
5. How long is the warranty on these computers
6. Canned foods are of special interest to me, particularly canned fruit and meat.
Evaluation by traders
Part IV. Video 1
3 international and domestic trade fair Do the role play-using sentences
4 and phrases learnt in this unit
Reasons for visiting trade fairs
Learning about novelties Displaying and marketing new products Looking for new business partners Meeting with current partners Participating in business meetings Participating in conferences and seminars
Trade Fairs
2012年3月第四次课 新视野商务英语视听说
Learning Objectives
1 Comprehend basic trade fair vocabulary
体验商务英语3Unit 15 Competition
暨南大学外国语学院
MARKET LEADER BOOK THREE
JNU QUALITY COURSE
暨南大学外国语学院
ML Book three unit overview
Starting up
Vocabulary describing competition Language review talking about the future Skills negotiating Case study City Plaza Hotel
暨南大学精品课程项目 外国语学院大学英语教学部制作
• In my inner dictionary, to compete means to try to be more successful than another person or organization. It‟s no doubt that competition is an activity crude and fierce, or sometimes, bloody. But to me, competition is an ambitious word, I like it since by competing with others, I can make out what my advantages and disadvantages are to better develop myself—my study, my strength and my abilities. It‟s hard to imagine a world without competition—everyone is located at same level, living without any press and promotion, and everything looks dull.
商务英语视听说
商务英语视听说Consignment寄售 Commission 佣金Produce 农产品 Product 工业产品It’s a usual practice that agents should be paidProduction 产量 Productivity 生产力 on commission basis. Commissionis theOverall impression 总体 payment given to the agents or brokers forA big helping of 一大份their principals. It’s theremuneration\paymentPromotional literature 宣传材料 to selling agents by the exportersor theFootage 电影胶片 Lean 高效精干的 remuneration to buying agents bytheElevated walkway 高架行人道 importers in international trade.Affiliated 附属的 Trial order 首次订单PowerPoint slide 幻灯片 When buyers are not so familiar with the new state-of-the-art 达到最先进水平的 products or not so convinced bythe reputationmilestone 里程碑 of the sellers, they will make an initial attempt ready made 现成的 by ordering a small quantity of certainepitomize 为的缩影 products, which is known as a trial order. If it embody 表达 disseminate 传播 proves successful, long –term cooperation anddemonstrate 展示 delegate 代表 repeated orders will come in.lead 线索 booth 展台 Document against payment 承兑交单enquiry 询盘 offer counter 报盘还盘 It means documents can only be handedback up 支持 broker 经纪人 over to the buyer when he paid the amount ondeposit 订金 trade faire 商品交易会 the draft. In this case the banks will only dointeraction 合作 the service of collecting and remitting and will claim and arbitration 索赔与仲裁 not be liable for non-payment of the importer.firm offer 实盘 It can be further divided into Documentplace an initial order 首次订单 Against Payment At Sight and Documentplace an repeat order 重复订单 Against Payment after Sight.letter of credit 信用证 Lump Sum Payment 一次性付清irrevocable L\C 不可撤销信用证 It refers to a single payment for the total amount due，as opposed to a series of periodic revocable L\C可撤销信用证trade directory 商务目录 payments. it may spare the seller thetrade association 行业联合会 collection problems and the risk of postponeddrew up 草拟 Periodic payments. And it allows the seller thespecial indication of price 参考价格 Immediate use of the money. The buyer canturnover 营业额 ask for more favorable terms with lump sum payment. However，it may cause cash flow in one lot 一次发运without engagement 无约束力的 problems and increase risks for the buyer. 词组 chambers of commerce 国内外商会 Novelty 新奇，新鲜事物consulate 领事馆Venture 事业企业 textile 纺织品 trade directory 商务目录Speculation 推测投机买卖 trade associations 行业联合会Aggressive 好争斗挑衅 the export commodities fair进口商品交易会Ceramic 陶瓷的 exhibition and trade fairs商品展示会交易会 promotional literature 宣传材料 remain valid 有效期epitomize 为…的缩影 inventory 存货 backlog积压订单putter 轻击棒 invoice value 发票金额 be subject to 由决定on the high side 偏高 payment in part 部分付款 breaking dead locks打破僵局 order 付款通知 in the light of 由于 by remittance 汇拨支付 make concession 让步 in full 全额支付 half way 各让一步 mandatory 强制的verify 核实 supply exceed demand 供大于求 discrepancy差距 confirming bank 保兑银行 place a firm order 确定订单 payment by installment 分期付款 bidding 报价 arbitration 仲裁 cash on delivery货到付款 early settlement discount 提前付款优惠 cash flow 现金流 rest assured 放心incentive discount 刺激性折扣 line of business 行业 grant for 同意envisage 设想 agency agreement 代理协议 documentary credit 跟单信用证sales confirmation 销售确认书 invoice value 发票金额 be committed todoing 忙于做某事 freight to collect 运费到付 be occupied with 忙于marketing channel 销售渠道 execute an order 执行订单 end user 最终消费者in duplicate 一式两份 slip-up 疏忽 dispatch 派遣发出 gross| net weight 毛en route 在途中 |净重automatic document feeder自动送纸器 prior to 在…之前 relieved 放心的cover 给..保险 insurance policy 保险单exchanges 磋商 cardboard box 纸盒 consumption 消费 withhold 拒给 alternation 改动 lodge |entertain a claim 提出|受理索赔 plastic wrapper 塑料包装 target market 目标市场solar-powered 太invalid and void 失效阳能的cast my mind 回忆是 medium-priced 中等价位的 wracked my mind绞尽脑汁fashion-oriented 符合流行趋势的 bear with me 耐心听我说 out-fit 全套服装go down well 受欢迎的 elevated people 高层人士in an affluent society 富裕的 prime time 黄金时段assert one’s view 坚持某人的看法abbreviated 缩写的assertive 坚强而自信的 substantial 牢固的实质大量的inventory 存货 as per our last discussion 按照根据我们最后讨论 preferential 优惠的 commodity inspection bureau 商品检验局sanitary 卫生的acknowledgement 确认通知 commercial integrity商业信誉pneumatic 风动的 promissory note 本票draft、bill of exchange 汇票 reinstate 恢复deferred payment 记账赊账 Federal Express联邦快递公司 deposit payment 订金付款 optical 光学的 embody 表达 payment respite 延期付款canteen食堂 virtual 虚拟的 progressive payment 分期付款 solar-powered太阳能的medium-priced 中等价位的 pay on delivering(pod)货到付款timber 木材 outfit 全套服装 payment on terms 定期付款baffle 使困惑 brag 吹嘘league 联盟 editorial 编辑的 1、 you would save a lot if you order a litter flexibility灵活的 more. We offer a discount for large orders prospect 可能成为主顾的人 2、 if the quantity is too small， there is no ROI(return on investment)投资回报率 discountsurvey report 检验报告 shipmentinsurance policy 保险单 1、 is there any way to make the shipment defective 有缺陷的 earliercover 给….投保 install 安装 2、 the goods we ordered are seasonal goods profitable 盈利的 slip-up 疏忽 and it would be better if you could ship halt 使停止 firm order 确定订货 them in one lothousehold家庭的 3、 unless we receive the goods we ordered 汉译英within the next seven days，the order will报盘还盘 be cancelled and placed elsewhere Offer 报盘 4、 as we arein urgent need of these Price articles，could you manage to speed up 1、we’re willing to make you a firm offer at delivery,this price Refuse an offer2、 we can offer you a quotation based upon Pricethe international standard 1、 we regret we have to decline your offer 3、 we are in a position to offer tea from our 2、 your price is too high to interest us intostock entering a negotiation4、 my offer was based on a reasonable profit 3、 I appreciate your position，but we simplyexpectation，not on wild speculation can’t afford to accept your price 5、 let me make you a special offer Because of quantity quantity We can’t handle order that small 1、I’m sorry，we can only supply you with 1，I’m afraid we’re not able to supply as 000 sets at present much as your require2、 this is the maximum quantity we can Shipmentsupply at present The delay in delivery will cause inconvenience 3、we will try to meet you request for the We don’t think it’s a good idea to unload theadditional 10，000 tons of coal Chinese teas in Londondate of shipment 商务背景知识1、I’m sure that shipment will be effected Trade fairsaccording to the contract stipulation A trade fair is an exhibition that has been 2、I’m sorry that we can’t advance the organ ized so that companies in a specifictime of delivery industry sector can showcase and Counter offer demonstrate their latest products and Price services，study the activities of their 1、 Your quotation is on the high side competitorsand examine recent trends and 2、 You ask for at least 5% more than the opportunities. Some are open to theyour competitors do Public, while others can only be attended by 3、We are happy to accept your offer company representatives and members of theprovided that you cut y our price by 2% ‘mass media’. They are classified as either Quantity ‘public’ or ‘trade only’. In history, moderntrade fairs still follow some of the traditions of quantity, packing and other aspects of thegoods. If the buyer finds anything that is not trade fairs established in late medieval Europe.in conformity with the contract, he might As innovation and manufacturing increased,produce and craft producers often visited complain and further file a claim against the towns to attend trade fairs in order to sell seller. These seller should settle the claim and showcase their products. properly.What is factory tour? AdvertisingFactory tour is an important part in business Advertising aims to increase sales by making activities. Buyers will get a comprehensive a product or service known to a wider understanding of the products and the audience，and by highlighting its positive production process in the tour. Meanwhile , qualities to the public. A company can themanufacturer can demonstrate their advertise in a variety of ways，depending onadvantages to attract buyers. how much it wishes to spend and thesize and What is trade fairs? type of audience it wishes to target Atrade fair is an exhibition that has been Marketingorganized so that companies in a specific Marketing involves finding out what your industry sector can showcase and customers want and supplying it to them at a demonstrate their latest products and profit. Marketing is how you define your services. Generally speaking, tradefairs are product，promote your product， distributenot open to the public and can only be your product，and maintain a relationship attended by company representatives and with your customers.members of the press. DeliveryWhat is making enquiries? Delivering the goods on time is very An enquiry is a request for information on the important to the buyer because the buyer supply of certain goods. In international trade, needs to catch the season. On the other hand, an enquiry is usually made by a prospective it takes time for the seller to arrange buyer without engagement. He\she may send production after signing the contract. an enquiry to a seller inviting a quotation or Sometimes it is not easy to reach a point to simply asking for some general information the satisfaction of both parties. concerning the goods in which he\she shows Inquiries 询盘interest. Example 1Placing an order Dear Sirs,After the exchanges between the buyer and We thank you for yourletter of May 3 the seller, the buyer may issue a request to and shall be glad to enter into business purchase a specified amount of goods. A relation with you.formal order should contain: name and article We have seen your brochure and number, quality and specifications, quantity, interested in ###. We shall be pleased if you delivery, unit price and total amount, terms of will kindly send us samples and all the payment, etc. accuracy and clarity about all necessary information regarding these the requirements are essential in placing an products.order. Example 2Complaints Should your price be competitive and date Upon receiving the goods delivered by the shipment acceptable, we intend to place a seller, the buyer will check the quality, large order with you.Offer 报盘Dear Mr. *We thank you for your email enquiry for ****In reply, we offer firm, subject to your reply ~~~Pleased note that we have quoted our most favorable price and are unable to entertain any counter offerCounter offer 还盘1. 报价比较高We acknowledge receipt of both your offer of ##时间and samples of 样品名称，and thankyou for these.While appreciating the good quality of your 商品， we find yourprice is rather too high for the market we wish to supply.其他家的报价比你的低 all of them are atprices from 10% to 5% below the price you quoted.Such being the case, we have to ask you to consider if you can make reduction in you price,提出折中点，you may think itworthwhile to make a concession.回复Dear Mr.We confirm having received your telex###, asking us to make a # reduction in our price for 什么商品. Much to our regret, we are unable to comply with your request because we have give you the lowest possible price. We can assure you that the price quoted reflects the high quality of the products.We still hope to have the opportunity to work with you and anyfurther enquiry will receive our prompt attention.。
(完整)体验商务英语视听说unit精品PPT资料精品PPT资料
0181 442 5655, ext 39
Good times… bad times…
Unit 3 Money
_________________________________________
the total amount of sales:
_________________________________________
What do the two pictures show?
Linda Burne Video clip, unit 1 (P. How much money was lost on the London market? Video clip, unit 1 (P. 0181 442 5655, ext 39 Which one of the four sentences describes the first conversation and which one describes the second conversation? What tasks does he have to do and what doesn’t he have to do? the total amount of sales: the total amount of sales: Which one of the four sentences describes the first conversation and which one describes the second conversation? fell; plunged; soared; stabilize, recover 0181 442 5655, ext 39 Video clip, unit 1 (P. Write down the calculations they make in the spaces provided. Part of a company’s profit.
国际市场营销英文ppt课件
1-14
2.(1 )International Marketing(P10)
1-24
5) Developing a Global Awareness
To be globally aware is to have: tolerance of cultural differences knowledge of cultures, history, world
market potential, and global economic, social, and political trends
1-4
Part Three Research of the international marketing (Chapter 8)
Part Four STP (Chapter12 )
Segmentation Targeting Positioning
1-5
Part Five 4Ps
International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
商务英语视听说-国家精品课程课件PPT
商务英语视听说
U1
Part I
Warm-up
Brainstorm What is your first consideration when you are looking for a job?
It can bring your ability and potential into full
3
4 5
Language Focus
Viewing and Speaking
Case Analysis
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
How to succeed in your job interview
Sample 1
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and checkout service to guests, answering phone calls, taking and passing on massages to guests. I find that if I can make the guests happy, I will be very happy, too.
商务英语课程课件Unit15 E-Commerce
2. Listen to the passage and fill in the missing information in the blanks according to the information you hear.
Today, the Internet is reshaping the way business transactions are conducted. It is empowering both consumers and businesses by providing expanding markets and choices to not only national, but also international communities. It enriches competition in products and prices and it drives change and improvement, given its ability to provide information and comparative choices. Putting up a Website to promote and display products, and the luring online shoppers in to look around at the offerings, however, are only one dimension of conducting business via the Internet. To realize the true potential of electronic commerce, an effective method of receiving payment for products sold or delivered through the Internet is a necessity. This is the focus of current Internet-related research. While it is currently possible to make purchase over the Internet, this form of commerce has not yet gained sufficient popularity. It has great potential. While nobody is certain what the future will bring, we do know that the Internet recognizes no national borders. Electronic commerce is global in nature, so the Internet can’t help but to dramatically increase international business. The everchanging technology in electronic commerce and the introduction of new hardware, software, and service technology force market participants to quickly and readily adjust their basic business strategies. Companies who want to participate in the worldwide electronic commerce revolution must adapt their electronic commerce service capabilities and product offerings to the requirements of the electronic commerce marketplace.
商务英语视听说
Commission 佣金It’s a usual practice that agents should be paid on commission basis. Commission is the payment given to the agents or brokers for their principals. It’s the remuneration\paymentto selling agents by the exporters or the remuneration to buying agents by the importers in international trade.Trial order 首次订单When buyers are not so familiar with the new products or not so convinced by the reputationof the sellers, they will make an initial attempt by ordering a small quantity of certain products, which is known as a trial order. If it proves successful, long –term cooperation and repeated orders will come in.Document against payment 承兑交单It means documents can only be handed over to the buyer when he paid the amount on the draft. In this case the banks will only do the service of collecting and remitting and will not be liable for non-payment of the importer.It can be further divided into Document Against Payment At Sight and Document Against Payment after Sight.Lump Sum Payment 一次性付清It refers to a single payment for the total amount due，as opposed to a series of periodic payments. it may spare the seller the collection problems and the risk of postponed Periodic payments. And it allows the seller the Immediate use of the money. The buyer can ask for more favorable terms with lump sum payment. However，it may cause cash flow problems and increase risks for the buyer.词组Novelty 新奇，新鲜事物Venture 事业企业textile 纺织品Speculation 推测投机买卖Aggressive 好争斗挑衅Ceramic 陶瓷的promotional literature 宣传材料epitomize 为…的缩影putter 轻击棒invoice value 发票金额Consignment寄售Produce 农产品Product 工业产品Production 产量Productivity 生产力Overall impression 总体A big helping of 一大份Promotional literature 宣传材料Footage 电影胶片Lean 高效精干的Elevated walkway 高架行人道Affiliated 附属的PowerPoint slide 幻灯片state-of-the-art 达到最先进水平的milestone 里程碑ready made 现成的epitomize 为的缩影embody 表达disseminate 传播demonstrate 展示delegate 代表lead 线索booth 展台enquiry 询盘offer counter 报盘还盘back up 支持broker 经纪人deposit 订金trade faire 商品交易会interaction 合作claim and arbitration 索赔与仲裁firm offer 实盘place an initial order 首次订单place an repeat order 重复订单letter of credit 信用证irrevocable L\C 不可撤销信用证revocable L\C可撤销信用证trade directory 商务目录trade association 行业联合会drew up 草拟special indication of price 参考价格turnover 营业额in one lot 一次发运without engagement 无约束力的chambers of commerce 国内外商会consulate 领事馆trade directory 商务目录trade associations 行业联合会the export commodities fair进口商品交易会exhibition and trade fairs商品展示会交易会remain valid 有效期inventory 存货backlog积压订单be subject to 由决定on the high side 偏高breaking dead locks 打破僵局in the light of 由于make concession 让步half way 各让一步supply exceed demand 供大于求place a firm order 确定订单bidding 报价arbitration 仲裁early settlement discount 提前付款优惠incentive discount 刺激性折扣grant for 同意agency agreement 代理协议sales confirmation 销售确认书be committed to doing 忙于做某事be occupied with 忙于execute an order 执行订单in duplicate 一式两份gross| net weight 毛|净重automatic document feeder自动送纸器exchanges 磋商cardboard box 纸盒alternation 改动plastic wrapper 塑料包装invalid and void 失效cast my mind 回忆是wracked my mind绞尽脑汁bear with me 耐心听我说elevated people 高层人士in an affluent society 富裕的assert one’s view 坚持某人的看法substantial 牢固的实质大量的as per our last discussion 按照根据我们最后讨论commodity inspection bureau 商品检验局commercial integrity商业信誉promissory note 本票draft、bill of exchange 汇票deferred payment 记账赊账deposit payment 订金付款payment respite 延期付款progressive payment 分期付款pay on delivering（pod）货到付款payment on terms 定期付款payment in part 部分付款order 付款通知by remittance 汇拨支付in full 全额支付mandatory 强制的verify 核实discrepancy差距confirming bank 保兑银行payment by installment 分期付款cash on delivery货到付款cash flow 现金流rest assured 放心line of business 行业envisage 设想documentary credit 跟单信用证invoice value 发票金额freight to collect 运费到付marketing channel 销售渠道end user 最终消费者slip-up 疏忽dispatch 派遣发出en route 在途中prior to 在…之前relieved 放心的cover 给..保险insurance policy 保险单consumption 消费withhold 拒给lodge |entertain a claim 提出|受理索赔target market 目标市场solar-powered 太阳能的medium-priced 中等价位的fashion-oriented 符合流行趋势的out-fit 全套服装go down well 受欢迎的prime time 黄金时段abbreviated 缩写的assertive 坚强而自信的inventory 存货preferential 优惠的sanitary 卫生的acknowledgement 确认通知pneumatic 风动的reinstate 恢复Federal Express联邦快递公司optical 光学的embody 表达canteen食堂virtual 虚拟的solar-powered 太阳能的medium-priced 中等价位的timber 木材outfit 全套服装baffle 使困惑brag 吹嘘league 联盟editorial 编辑的flexibility灵活的prospect 可能成为主顾的人ROI（return on investment）投资回报率survey report 检验报告insurance policy 保险单defective 有缺陷的cover 给….投保install 安装profitable 盈利的slip-up 疏忽halt 使停止firm order 确定订货household家庭的汉译英报盘还盘Offer 报盘Price1、we’re willing to make you a firm offer atthis price2、we can offer you a quotation based uponthe international standard3、we are in a position to offer tea from ourstock4、my offer was based on a reasonableprofit expectation，not on wild speculation5、let me make you a special offer quantity1、I’m sorry，we can only supply you with1，000 sets at present2、this is the maximum quantity we cansupply at present3、we will try to meet you request for theadditional 10，000 tons of coaldate of shipment1、I’m sure that shipment will be effectedaccording to the contract stipulation2、I’m sorry that we can’t advance thetime of deliveryCounter offerPrice1、Your quotation is on the high side2、You ask for at least 5% more thanyour competitors do3、We are happy to accept your offerprovided that you cut your price by 2%Quantity1、you would save a lot if you order a littermore. We offer a discount for large orders2、if the quantity is too small，there is nodiscountshipment1、is there any way to make the shipmentearlier2、the goods we ordered are seasonal goodsand it would be better if you could ship them in one lot3、unless we receive the goods we orderedwithin the next seven days，the order will be cancelled and placed elsewhere 4、as we are in urgent need of thesearticles，could you manage to speed up delivery？Refuse an offerPrice1、we regret we have to decline your offer2、your price is too high to interest us intoentering a negotiation3、I appreciate your position，but wesimply can’t afford to accept your priceBecause of quantityWe can’t handle order that smallI’m afraid we’re not able to supply as much as your requireShipmentThe delay in delivery will cause inconvenience We don’t think it’s a good idea to unload the Chinese teas in London商务背景知识Trade fairsA trade fair is an exhibition that has been organized so that companies in a specific industry sector can showcase and demonstrate their latest products and services，study the activities of their competitors and examine recent trends and the opportunities. Some are open to the Public, while others can only be attended bycompany representatives and members of the ‘mass media’. They are classified as either ‘public’ or ‘trade only’. In history, modern trade fairs still follow some of the traditions of trade fairs established in late medieval Europe. As innovation and manufacturing increased, produce and craft producers often visited towns to attend trade fairs in order to sell and showcase their products.What is factory tour?Factory tour is an important part in business activities. Buyers will get a comprehensive understanding of the products and the production process in the tour. Meanwhile , the manufacturer can demonstrate their advantages to attract buyers.What is trade fairs?A trade fair is an exhibition that has been organized so that companies in a specific industry sector can showcase and demonstrate their latest products and services. Generally speaking, trade fairs are not open to the public and can only be attended by company representatives and members of the press.What is making enquiries?An enquiry is a request for information on the supply of certain goods. In international trade, an enquiry is usually made by a prospective buyer without engagement. He\she may send an enquiry to a seller inviting a quotation or simply asking for some general information concerning the goods in which he\she shows interest.Placing an orderAfter the exchanges between the buyer and the seller, the buyer may issue a request to purchase a specified amount of goods. A formal order should contain: name and article number, quality and specifications, quantity, delivery, unit price and total amount, terms of payment, etc. accuracy and clarity about all the requirements are essential in placing an order.ComplaintsUpon receiving the goods delivered by the seller, the buyer will check the quality, quantity, packing and other aspects of the goods. If the buyer finds anything that is not in conformity with the contract, he might complain and further file a claim against the seller. These seller should settle the claim properly.AdvertisingAdvertising aims to increase sales by making a product or service known to a wider audience，and by highlighting its positive qualities to the public. A company can advertise in a variety of ways，depending on how much it wishes to spend and the size and type of audience it wishes to target MarketingMarketing involves finding out what your customers want and supplying it to them at a profit. Marketing is how you define your product，promote your product，distribute your product，and maintain a relationship with your customers.DeliveryDelivering the goods on time is very important to the buyer because the buyer needs to catch the season. On the other hand, it takes time for the seller to arrange production after signing the contract. Sometimes it is not easy to reach a point to the satisfaction of both parties.Inquiries 询盘Example 1Dear Sirs,We thank you for your letter of May 3 and shall be glad to enter into business relation with you.We have seen your brochure and interested in ###. We shall be pleased if you will kindly send us samples and all the necessary information regarding these products.Example 2Should your price be competitive and date shipment acceptable, we intend to place a large order with you.Offer 报盘Dear Mr. *We thank you for your email enquiry for ****In reply, we offer firm, subject to your reply ~~~Pleased note that we have quoted our most favorable price and are unable to entertain any counter offerCounter offer 还盘1.报价比较高We acknowledge receipt of both your offer of ##时间and samples of 样品名称，and thank you for these.While appreciating the good quality of your 商品，we find your price is rather too high for the market we wish to supply.其他家的报价比你的低all of them are at prices from 10% to 5% below the price you quoted.Such being the case, we have to ask you to consider if you can make reduction in you price,提出折中点，you may think it worthwhile to make a concession.回复Dear Mr.We confirm having received your telex###, asking us to make a # reduction in our price for 什么商品. Much to our regret, we are unable to comply with your request because we have give you the lowest possible price. We can assure you that the price quoted reflects the high quality of the products.We still hope to have the opportunity to work with you and any further enquiry will receive our prompt attention.。
《商务英语视听说》-课程教学大纲
《商务英语视听说》课程教学大纲一、课程基本信息课程代码：18060302课程名称：商务英语视听说英文名称：Business English: Viewing, Listening and Speaking课程类别：专业选修课学时：32学分：2适用对象: 全日制本科二年级国际贸易、国际商务专业考核方式：考查先修课程：大学英语、基础商务英语二、课程简介《商务英语视听说》是为以商务和贸易为专业的本科院校学生开设的一门综合语言技能课。
课程内容主要包括日常商务活动和国际贸易进出口两大部分，目的是提高学生运用英语进行商务交际的能力。
本课程在教学过程中设计了各种以商务交往、贸易往来为目的的商务环节，并通过模拟训练，让学生能够在体验中学习英语，了解在实际工作中应如何与国际商务人士沟通交流。
This course is designed to meet the needs of business and trade oriented undergraduate students. The purpose is to improve students’ comprehensive business English skills, and thus improve the ability to use English for communications in global business and international trade. The main contents of this course include common business activities and international import and export. During the teaching process the students have to do a lot of simulated training and practice so as to learn business English with full experience and understand how to communicate with foreigners successfully in business environment.三、课程性质与教学目的本课程属于专业选修课，是为国际贸易和国际商务本科专业学生开设的一门综合语言技能课。
商务英语视听说课件
Language focus
Talking about the order (Page 52) 1. Availability of goods 2. Placing an order 3. Other expressions related to ordering
Sum up
1. Learning the words and expressions about playing an order.
2. Learning the skills of how to place an order.
Assignment
Dialogue
Placing an Order
Situation: David meets with Betty to place an order.
Betty: I'm really glad that you can meet with me today to discuss the details of your order. David: We need those items urgently. I thought if I met with you face-to-face, it would expedite the process. Betty: Well, which model did you want to order and how many pieces are you looking at? David: Well, we want five hundred pairs of the HR624 speakers. The price you quoted me before was eighty-five U.S. dollars. Betty: Yes, that's correct.
商务英语听说教程U15
B Functional listening
Task One (Making a complaint): Listen to the recording and fill in the blanks.
Sue: DND Office Furniture. Can I help you? Don: Oh, hello. This is Don Jackson from PC Solutions. Could I speak to Sue Lee (1) ____________________ in the Sales Department ? Sue: Sue Lee speaking. How may I help you, Mr. Jackson? Don: I’m phoning about our last order. I’m afraid there’s a bit of a problem with it. ________________________ Sue: Oh, dear. (2) What exactly is the problem ? Don: Well, it was two weeks late for a start. When we received the consignment, we found part of it was missing.
Unit 15 I’m sorry to hear that
B Functional listening
Task Two (Dealing with a complaint): Listen to the conversation and complete the following notes using one or two words from the recording.
商务英语视听说课件
New Words and Expressions
Declare v 申报 Duty-free adj 免税的 Du able adj 应纳税的 Pay duty on adv 为。。。纳税 Formali es n 正式手续
Part 4 Viewing and Speaking
New Words and Expressions
Pop in 突然出现 Ups and downs起 落 Rough 大概的，粗糙的
Figure 数字 Laptop 手提电脑 Disaster 灾难 Short no ce 临时通知，短期通知
Extension 外线，延伸 Crossed line 串线
Part 4 Viewing and Speaking
New Words and Expressions
Have a word with与 …商谈
Go to… on business因 公去…出差 Assembly coffee table 组合咖啡桌 Urgent 紧急的
Part 4 Viewing and Speaking
New Words and Expressions
Rave about v 赞扬 Speak of the devil n 说曹操，曹操到 Data processing n 数据处理 In charge of n 负责，掌管
Answers for video 1
受制于。。。 Out of the limit = beyond the limit Within one’s control Out of control= beyond the control Though ul = considerate Answers for Video 2
商务英语视听说课程unitmarketing
Theoverall concept of product
PotentialProduct
AugmentedProduct ExpectedProduct ActualProduct CoreProduct
❖ Examplefor NongFu Spring
Alittle sweet taste Mineral water Mineralwater from the Qiandao Lake
definitions a to d
一Product 二 Price 三 Promotion 四 Place
athe cost to the buyer of goods or services
b informing customers about products and persuading them to buy them
A ‘Thefour Ps’ form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match the ‘Ps’ 一 to 四 to the
Place: channels of distribution and timely
transportation, make goods and services availableБайду номын сангаас
分销策略：将产品和服务及时送达到消费者手中的渠道 和路径
OralPractice
Discuss in pairs. What is the most expensive product you bought in the past half year Why did you buy it? Was it strongly or weakly marketed?
商务英语课件—— Marketing
Promotion involves:
• Packaging and presentation of the product
• Image • Brand name • Advertising and slogans • Brochures • Literature
• Price lists • After-sales service and
features and benefits
• Customer • Communication • Convenience • Cost
“4Cs”
Customer
What do customers need? What do customers want?
Communication
• How to communicate with customers?
What kind of promotion that McDonald’s takes is the most impressive to you?
• Its TV commercial • McDonald’s song • All kinds of coupons • Kids dancing and playing games in McDonald’s
Advertising:
• Gift coupons • Presents • Lottery • bonus • Sponsoring festivals • Bankrolling concert tours
What is “USP”?
USP: Unique selling proposition
action?
Convenience
• In which channel of distribution can the customers get what they want?
商务英语视听说1-16单元
商务英语视听说Unit 1Part I Listening and SpeakingTask 1Q1.I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and check-out service to guests, answering phone calls, taking and passing on messages to guests, I find that if I can make the guests happy, I will be very happy, too.Q2.I received honors in several school-wide English and computer contests. I enjoy working with people from different backgrounds. I am good at communicating, organizing and coordinating. If something blocks my path, I will look for a solution. I never give up easily.Sometimes I receive comments that I need to improve in the area of filing. I am now trying to improve by learning from others.Q3.Interest and career development are two of my criteria in choosing a job. Interest is the best motivation. I love the hotel business, so I will definitely devote myself to it. Moreover, high job satisfaction can be attained when the job is what I am interested in.Career development is very important for me when choosing a job. From what I know, Shangri-La provides equal career advancement for all staff. The job rotation plan and individually tailored training program are really exciting and helpful for young people like me.Task 2Is that your wife, Mr. Carter? She is so beautiful.Avoid asking interviewer personal questions or making personal comments.Could you tell me how much the new job pays?The interviewer might infer from these questions that you are only interested in your own needs and not those of their company. Wait until the employer raises these subjects to discuss them. What about the paid holidays, insurance, and things like that?How much time will it take for me to be promoted here?But in which cities do you have your branches? And where is your company based?It is also unwise to ask about things you should have already known. You are only telling the interviewer that you haven't done your homework.Part II Language FocusName: CaiNingPersonality: serious-minded; calm; humorous; easy-goingStrengths: the ability to work with all types of peopleWeakness: perfectionist; impatientWork experience: six years’ financial industry experience with several companies; two years’experience in an investment bankQualification: graduated from Peking University in 2001 majoring in accounting; fluent English; bookkeepingand accounting proficiency in English.Reasons for leaving last job: want to find a job that is challenging.Questions about the job: W ould I be able to work abroad in one of your overseas branches?Part III Viewing and SpeakingVideo 1Reasons for joining the company It is one of the leading international consultant corporations which came to Chinaafter China entered WTO.Working in this company would give him the bestchance to use what he has learned at university.Relevant work experience He was involved in a factory restoration in Nanjing.Questions Are there any opportunities for Chinese employees to be transferred to the headoffice in New York or other branch offices around the world?Result of the interview Chen Bo will be notified of the final decision by Friday.Video 21. F T F F T2. 1) Sales Manager2) Five3) Brand Manager4) biscuits5) Business Administration6) oral EnglishIV Case AnalysisHint:She is not likely to get the job because she did poorly in the job interview.Things went wrong:1. Use filler words (“you know”) too many times.2. Bad-mouth former employer.3. Inappropriate answers to interviewer’s questions, eg, “I would rather like to establish my owncompany”4. Ask inappropriate questions, eg. “Can I take time off for vacation?”5. Self-conceit—“I have no weakness”.6. Too much emphasis on travel.Scripts Unit 2Part I Listening and SpeakingTask 11) I haven’t seen you for years.2) What do you do now?3) I’m i n the Research and Development Department.4) I knew you’d do something very challenging and creative.5) I sometimes stay in the office after work to deal with unfinished tasks.6) I am still the accountant of that cosmetics company.Task 21) personnel management2) developing markets3) planning4) execution5) sales targets6) team performance7) customer base8)customer satisfaction9)selecting, developing and managing10)cost-effective11)on time12)of good quality13) human and material resources14)training needs15)continuous improvementPart II Viewing and SpeakingVideo 11.Caroline Clinton: financial accountsLucy White: data processingAdaBalck: management accounts2. Administration; Marketing; Engineering; Project Preparation; AccountingVideo 21. self-employed entrepreneur, buyer, Line Supervisor, Advertising Executive, Public Relations Manager2.Names Likes DislikesJerome making a lot more money; having lots of independence in doing things feeling tired sometimesRobin having been to a lot of places too much traveling; having very little time tospend with his familyColin good salary and benefits noisy work environment; seldom having theopportunity to go outFrank new challenges; a lot of experienceJanet meeting a lot of new & interesting people often having dinner parties in the evening; having little time with her family and babyUnit 3Part I Warm-up1) ensure smooth business communication2) the purpose of your call3) all the documents you’ll need4) schedule a specific time5) all distractions.6) confirm that you have understood each point.7) interruptions.8) strong accent.9) you sound polite and agreeable.10) the optional choice method,11) lengthy calls.12) smile while you are talking.Part II Listening and SpeakingTask 1F F TT F T F FTask 2 Leaving a messageMessage NoteTo: Louise PaulsonFrom: Paul JacksonPhone: 979-326-8965Message: Ring back to him about the order they placed last Friday. They have to make some changes to the order. It’s urgent.Taken by: RoyPart III Viewing & SpeakingVideo 11. F F T T F2. Message 1) Will you tell him that we’ve just received your sample of the new assembly coffee table and are quite happy with it?Message 2) Please t ell Mr. Matthews we’re quite happy with the quality and design of the table, but the price is too high. We need some negotiation on it.Message 3) Please inform Mr. Matthews that I won’t be able to get to your company early on Saturday because of the rail strike. I probably won’t arrive until that afternoon.Video 21.1)A 2)C 3)C 4)C 5)B 6)C2.1)“Hold on, please. I’ll connect you.”2)“I’m afraid you’ve dialed the wrong extension.”3)“Oh, sorry to have interrupted you. Can you give me Henry Miller’s extension, please?”4)“I’m very sorry, I didn’t notice that. I’ll put you through right now. Please wait a minute.”5)“It’s me again—Ms. Mandel. I’m still having trouble getting through to Henry Miller… Can you help?”6)“Oh, I’m terribly sorry for the trouble.”Unit4Task 11Formal*Good afternoon, I’d like to call the meeting to order.* First of all, let’s discuss…2Informal*OK, everyone is here…*So, why don’t we start with…3Informal* Right, you know why we are here.* Maybe we should do it like this…4Formal*Welcome to BCG, and to what I am sure will be the beginning of a major new alliance. * Today our purpose is to…5Informal*Right, let’s get down to business…* I suggest we deal with that…6Formal*Well, gentleman, it’s a pleasure to be here today…*I’d like to start with…Task 21) Arrive at the meeting ahead of schedule.2) Consider using a tape recorder.3) Use a consistent format.4) Follow the agenda.5) Be concise.6) List specific outcomes.7) After the meeting, write a meeting report from your notes.Part II Viewing & SpeakingVideo 1F FF T FVideo 21) To figure out the reason for the sales drop and the actions to be taken.2) The salespeople are not very motivated.3) No, because the sales quotas are pretty high.4) He proposes to lower the quotas.Part I Listening and SpeakingTask 1C B B C ATask 21)daily routine in the office2)whether the visitor has an appointment or not3)greet the visitor4)the visitor’s name, title and position5)apologize and make some suggestions6)express regret and explain why7)date, time, name and the firm the visitor works for.8)considerate and warm9)keep the visitor fully informed of the situation.Part II Viewing and SpeakingVideo 11)George is travelling on business.2）He will stay for about a week.3）He has been invited to attend the trade fair by his business associates.4) His laptop computer is in the bag. It’s duty-free.5) No, good for personal use rather than commercial use are not subject to duty, and they are within the limit.Video 21.F2. T3.F4.F5.F6.F7.T8.F9.T 10.FUnit 6Part I Listening and SpeakingTask 11. we are hiring for2. business software and consulting services3. 4,0004. large corporations5. 90 million dollars6. pretty fast7. 298. a large project for a bankTask 2Company Profile1) Monica Li2) Manager of the PR Department of Oracle China3) enterprise software company in the world the first4) global software giant in China6) California7) 42,0008) 11 billion dollars9) 1989; set up Beijing Oracle Software Systems Co.Ltd in10) 1991.11) Chengdu.12) education and support services.Part II Viewing and SpeakingVideo 1B A D E CVideo 2The things that Joan Copper does badlyShe doesn`t consider the audienceShe doesn`thave clear objectivesHer presentation isn`t well-preparedThere isn`t a clear structure (beginning, body, end)she doesn`t speak clearlyshe doesn`t speak at the right speedshe doesn`t maintain eye contact with the audienceshe doesn`t appear confident and positivethe visual aids aren`t clear and helpfulshe doesn`t use the equipment professionallyUnit 7Part I Listening and SpeakingTask 1120CM 130CM43KG 54KG 6KM/H1.smaller2.people-friendly3.arm movement4.heavier5.its controller6.at will7.total control8.turnTask 2Small and elegantEasy to set up: all you need is a touch-tone phone ;as easy to use as making a normal telephone callFull-color motion video; adjustable picture setting; good audio quality; preview mode; privacy modeOn a special offerPart II Viewing and SpeakingTask 11.Price2.discount3.after-sales service 3.money-back guarantee4.delivery5.warrantyTask 21.$22002.three years3.224.205.free for three years,$150/year after three years6.within three weeks7.within 24 hoursPart I Listening and SpeakingTask 11.remained flat2.went up3.rose reached a peak4.up down droppedTask 2The growth trend more than 37% the persistent high price RMB48 million accounted for40.6% domestic routes RMB16869 millionPart III Viewing and SpeakingVideo 1Task1.increased significantly2.opened3.dropped by 50%4.continues to rise5.grows fast6.developedVideo 2Task 1A B D F GTask 21.annual turnover2.profit3.total output of washing machines4.market share of refrigeratorsUnit 91.Listening and SpeakingTask 1F F T F F TTask 2new reputation world leaders laddies’s clubs 835 latest2.Viewing and SpeakingVideo 1TaskC B C A CVideo 2TaskA CB A BUnit 101.Listening and SpeakingTask 1sample trade terms scope of its business initiating the business negotiation processclassified general inquiries quotations for certain articles packing conditionsspecific inquiries regular customers generated representativeTask 21)Steel screws in all sizes.2)Because the supplier is able to supply larger quantities at more attractive prices.3)CIF.4)He looks forward to the supplier”s offer.2.Viewing and SpeakingVideo 1Taskrent to his guests quote around the corner a letter of credit $650010 percentage $7850 two to three weeksVideo 2TaskC A C B CUnit 111.Listening and SpeakingTask 1firm order acceptance terms and conditions terms of payment bind abide by terminate arbitrationTask2B C A B2.Viewing and SpeakingVideo 1have a problem with protects cost decorative European tastes Long-distance Sales Increase retailers LogoVideo 2Bran Gifts ZWS10A 1000 Cartons $18 XG7 bown box September 10, 2005 Toronto 110% of the invoice value against all risks Confirmed, irrevocable 15th Quanlity and QantityUnit 12Listening and speakingTask 1:Bank transfer the beneficiary the paying instructions local bankwhen the size of payment is not attractive enoughthe shipping documents credit rating exporterTask 2:Applicant 1 beneficiary 8 2 4 opening bank 7confirming bankVideo 1task:A lump sum payment payment by installments cash and delivery advance paymentfinal acceptance one month of the final deliveryVideo 2task:Australia SB-87654 US$50000 5 2 100 allowedJanuary 18.2006 beneficiary’s 15 daysUnit 13Listening and speakingTask 1:Competitive price get to the market marketing channels end usersLose outTask 2:Within 3 months after the contract is signed no in July in mid-JuneShipping space fully bookedVideo 1task:Part of our workshop 10 days a backing of orders full capacityInstalled September 20th guarantee won’t be complete onward transportThe last possible dateVideo 2task:T F F T FUnit 14Listening and speakingTask 1:The insurance company or the shipping companyComplete and clear proof provided by competent investigating authorityBy making a refund and compensating for other direct losses or expenses, selling the goods at lower prices, or replacing the faulty goods.Task 2:Complaint 1:David brown 3a distributionAlmost 30%of the goods were damaged in one way or another withdraw payment until a solution has been worked out call him backComplaint 2:Mrs. McCall ACC company quality not the same as the samples send the whole lot back 0181-993-421 5:30Video 1task:Lodged a claim 15 sets were badly damaged rough handling by the shipping company take the matter up with them in good condition careless handling at some stage prior to shipment survey report replace all 15 sets as soon as possible settle your claim immediately your cooperationtask:Because 15 cases of goods they received were badly damaged.Because the damage was due to rough handling in transit and the contract is based on FOB.To turn to the insurance company for compensation.Unit 151.Listening and SpeakingTask 1The company’s detailed marketing strategy potential new markets the company’s products promotional programs advertising campaigns exhibitionsestablishing closer contacts with consumers increasing sales publicity programs customers’ support raise public awareness of the company the company’s sales programs training programs how to improve their sales performance monitor the market share Task 2any demand any competition Testing selected customers if they like it or not smaller parts in which part or segment you’re going to sell your product Advertising target customers budget2.Viewing and SpeakingVideo 1Task 1Potential market competition sales-profit analysis advertising marketing strategy Task 2market share entry of new competitors young people $1800000 $180000006 percent radio and TV the Net fashion magazinesVideo 2TaskNo.How many staff members do you have?In a small canteen.Are they happy with the food served in the canteen?Because of a limited selection of dishes.Unit 161.Warm-upSlogan B Slogan F Slogan D Slogan A Slogan C Slogan E2.Listening and SpeakingTask 1A C BTask2Influence consumers to buy a reminder to consumersan innovation by altering the perceptions of consumers3.Viewing and SpeakingVideo 1Video 2It reaches the target market through the right media at right time. It is made to the tastes of the target customers.It tells an interesting and shocking story.It draws the audience’s immediate response.。
商务礼仪 英文版ppt课件
China
West
22
In China: Atmosphere is lively, people like chatting
over eating. But talking and laughing loudly is not polite.
In west: People always talk with their neighbors when eating, they don’t talk loudly.
12
Host
1
3 42
Driver
4
2 31
13
Host
1
6
5
3 42
Driver
6
5
4
2 31
14
Driver 1
3
2
15
Driver
32
1
65
4
987Βιβλιοθήκη 12 111016 15 14 13
16
Chinese table manner-seating Western table manner-seating Difference between Chinese and Western
19
20
People prefer round table in the Chinese banquets. In the west, the long tables are the choice in the banquet.
In China, people like to seat around and share the plates . Chinese people value collectivism. In West, people have their own plate and eat their own food. Western people value individualism.