电子商务英语专业名词
电子商务英语专业名词
一、专业名词1，电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2，电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message 拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3，电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4，电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6，最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply 7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8 ,internet marketing 网络营销electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体distribute products 配送产品community activities 社区活动marketing objectives 营销目的loyalty program 贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank 在线银行physical bank 有形银行banking activities 银行业务credit unions 信用合作社credit card products 信用卡产品open a checking or savings account 开立支票或储蓄账户10, paper checks 纸质支票banking settlement system 银行结算系统payment data 支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动raw materials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要the management of inventory in motion and rest 动态与静态的库存管理IT solutions 信息技术解决方案added-value 增值in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络二、句子翻译（1,2,14,17,18）（英→汉）1．1)in another word ，electronic commerce is the buying ，selling and trading of goods and services through private and public networks .换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the “connected ” or “online ” computer users .EC的首个发展阶段局限于“在线”计算机用户3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances .据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例如通过无线电视，有线电视，电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers in to living room ”低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代2，1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的2)more than 100 countries are linked into exchanges of data ,news and opinions .超过100个国家已经接入互联网，交换资料、新闻和言论。
电子商务英文名词解释
电子商务英文名词解释————————————————————————————————作者：————————————————————————————————日期：1.e-commerce ：The process of buying, selling, or exchanging products, services, or information via computer；2.e-business：A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization；3.brick-and-mortar (old economy) organizations：Old-economy organizations (corporations) that perform their primary business off-line, selling physical products by means of physical agents；4.virtual (pure-play) organizations：Organizations that conduct their business activities solely online；5.click-and-mortar (click-and-brick) organizations：Organizations that conduct some e-commerce activities, usually as an additional marketing channel；6.electronic market (e-marketplace)：An online marketplace where buyers and sellers meet to exchange goods, services, money, or information；7.Interorganizational information systems (IOSs)：Communications systems that allow routine transaction processing and information flow between two or more organizations；8.Intraorganizational information systems：Communication systems that enable e-commerce activities to go on within individual organizations；9.intranet：An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols；10.extranet：A network that uses the Internet to link multiple intranets；11.business-to-business (B2B)：E-commerce model in which all of the participants are businesses or other organizations；12.business-to-consumer (B2C)：E-commerce model in which businesses sell to individual shoppers；13.business-to-business-to-consumer (B2B2C)：E-commerce model in which a business provides some product or service to a client business that maintains its own customers；14.consumer-to-business (C2B)：E-commerce model in which individuals use the Internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need；15.e-tailing：Online retailing, usually B2C；16.intrabusiness EC：E-commerce category that includes all internal organizational activities that involve the exchange of goods, services, or information among various units and individuals in an organization；17.business-to-employees (B2E)：E-commerce model in which an organization delivers services, information, or products to its individual employees；18.consumer-to-consumer(C2C)：E-commerce model in which consumers sell directly to other consumers；19.collaborative commerce (c-commerce)：E-commerce model in which individuals or groups communicate or collaborate online；20.e-learning：The online delivery of information for purposes of training or education；21.e-government：E-commerce model in which a government entity buys or provides goods, services, or information from or to businesses or individual citizens；22.social computing：An approach aimed at making the human-computer interface more natural；23.Web 2.0：The second-generation of Internet-based services that let people collaborate and share information online in new ways, such as social networking sites, wikis, communication tools, and folksonomies；24.social network：A category of Internet applications that help connect friends, business partners, or individuals with specific interests by providing free services such as photo presentations, e-mail, blogging, and so on using a variety of tools；25.social network service (SNS)：A service that builds online communities by providing an online space for people to build free homepages and that provides basic communication and support tools for conducting different activities in the social network；26.social networking：The creation or sponsoring of a social network service and any activity, such as blogging, done in a social network ；27.enterprise-oriented networks：Social networks whose primary objective is to facilitate business；28.virtual world：A user-defined world in which people can interact, play, and do business. The most publicized virtual world is Second Life；29.digital economy：An economy that is based on digital technologies, including digital communication networks, computers, software, and other related information technologies; also called the Internet economy, the new economy, or the Web economy；30.digital enterprise：A new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives: reach and engage customers more effectively, boost employee productivity, and improve operating efficiency. It uses converged communication and computing technology in a way that improves business processes；31.corporate portal：A major gateway through which employees, business partners, and the public can enter a corporate Web site；32.business model：A method of doing business by which a company can generate revenue to sustain itself；33.revenue model:sales,transaction fees,subscription fees,advertising fees,affiliate fees,other revenue sources.1.e-marketplace：An online market, usually B2B, in which buyers and sellers exchange goods or services; the three types of e-marketplaces are private, public, and consortia；2.marketspace：A marketplace in which sellers and buyers exchange goods and services for money (or for other goods and services), but do so electronically；3.digital products：Goods that can be transformed to digital format and delivered over the Internet；4.front end：The portion of an e-seller’s business processes through which customers interact, including the seller’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway；5.back end：The activities that support online order fulfillment, inventory management, purchasing from suppliers, payment processing, packaging, and delivery；6.intermediary：A third party that operates between sellers and buyers；7.sell-side e-marketplace：A private e-marketplace in which one company sells either standard and/or customized products to qualified companies；8.buy-side e-marketplace：A private e-marketplace in which one company makes purchases from invited suppliers；9.storefront：A single company’s Web site where products or services are sold；10.e-mall (online mall)：An online shopping center where many online stores are located；11.Web portal：A single point of access, through a Web browser, to critical business information located inside and outside (via Internet) of an organization；Types of portals:commercial portal,corporate portals,publishing portals,personal portals12.mobile portal：A portal accessible via a mobile device；13.voice portal：A portal accessed by telephone or cell phone；mediaries：Electronic intermediaries that provide and/or control information flow in cyberspace, often aggregating information and selling it to others；15.e-distributor：An e-commerce intermediary that connects manufacturers with business buyers (customers) by aggregating the catalogs of many manufacturers in one place—the intermediary’s Web site；16.electronic catalogs (e-catalogs)：The presentation of product information in an electronic form; the backbone of most e-selling sites；17.enterprise search：The practice of identifying and enabling specific content across the enterprise to beindexed, searched, and displayed to authorized users；18.desktop search：Search tools that search the contents of a user’s or organization’s computer files, rather than searching the Internet；19.search engine：A computer program that can access databases of Internet resources, search for specific information or keywords, and report the results；20.electronic shopping cart：An order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop；21.auction：A competitive process in which a seller solicits consecutive bids from buyers (forward auctions) ora buyer solicits bids from sellers (backward auctions). Prices are determined dynamically by the bids；22.electronic auctions (e-auctions)：Auctions conducted online；23.forward auction：An auction in which a seller entertains bids from buyers. Bidders increase price sequentially；24.reverse auction (bidding or tendering system)：Auction in which the buyer places an item for bid (tender) ona request for quote (RFQ) system, potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins; primarily a B2B or G2B mechanism；25.“name-your-own-price”model：Auction model in which a would-be buyer specifies the price (and other terms) he or she is willing to pay to any willing and able seller. It is a C2B model that was pioneered by ；26.double auction：An auction in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities on both sides；27.bartering：The exchange of goods and services；28.e-bartering (electronic bartering)：Bartering conducted online, usually in a bartering exchange；29.bartering exchange：A marketplace in which an intermediary arranges barter transactions；30.blog:A personal Web site that is open to the public to read and to interact with; dedicated to specific topics or issues；31.vlog (or video blog)：A blog with video content；32.micro-blogging：A form of blogging that allows users to write messages (usually up to 140 characters) and publish them, either to be viewed by anyone or by a restricted group that can be chosen by the user；33.Twitter：A free micro-blogging service that allows its users to send and read other users’updates；34.tweets：T ext-based posts up to 140 characters in length posted to Twitter；35.tag：A nonhierarchical keyword or term assigned to a piece of information ；36.folksonomy ：The practice and method of collaboratively creating, classifying, and managing tags to annotate and categorize content；37.social bookmarking：Web service for sharing Internet bookmarks. The sites are a popular way to store, classify, share, and search links through the practice of folksonomy techniques on the Internet and intranets；38.wiki (wikilog)：A blog that allows everyone to participate as a peer; anyone may add, delete, or change content；39.avatars：Animated computer characters that exhibit humanlike movements and behaviors；40.customization：Creation of a product or service according to the buyer’s specifications；41.personalization：The ability to tailor a product, service, or Web content to specific user preferences；42.disintermediation：Elimination of intermediaries between sellers and buyers；43.reintermediation：Disintermediated entities or newcomers take on new intermediary roles；44.mass customization：A method that enables manufacturers to create specific products for each customer based on the customer’s exact needs；45.build-to-order (pull system)：A manufacturing process that starts with an order (usually customized). Once the order is paid for, the vendor starts to fulfill it；1.direct marketing：Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer；2.virtual (pure-play) e-tailers：Firms that sell directly to consumers over the Internet without maintaining a physical sales channel；3.click-and-mortar retailers：Brick-and-mortar retailers that offer a transactional Web site from which to conduct business；4.brick-and-mortar retailers：Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores；5.multichannel business model：A business model where a company sells in multiple marketing channels simultaneously；6.electronic(online) banking or e-banking:various banking activities conducted from home or the road using an internet connection;also known as cyberbanking,birtual banking,online banking ,and home banking7.birtual banks:have no physical location;only conduct online transactions8.shopping portals:gateways to e-storefronts and e-malls;may be comprehensive or niche oriented9.shopping robots:tools that scout the web on behalf of consumers who specify search criteria10.disintermediation:the removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain11.reintermediation:the process whereby intermediaries take on new intermediary roles12.cybermediation(electronic intermediation):the use of software(intelligent) agents to facilitate intermediation13.channel conflict:situation in which an online marketing channel upsets the taditional channels due to real or perceived damage from competitionproduct brokering: Deciding what product to buymerchant brokering: Deciding from whom (from what merchant) to buy a productmarket segmentation:The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal informationone-to-one marketing (relationship marketing): Marketing that treats each customer in a unique waypersonalization:The matching of services, products, and advertising content with individual consumers and their preferencesuser profile:The requirements, preferences, behaviors, and demographic traits of a particular customercookie:A data file that is placed on a user’s hard drive by a remote Web server, frequently without disclosure or the user’s consent, which collects information about the user’s activities at a sitebehavioral targeting:Targeting that us es information collected about an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individualcollaborative filtering:A market research and personalization method that uses customer data to predict, based on formulas derived from behavioral sciences, what other products or services a customer may enjoy; predictions can be extended to other customers with similar profilese-loyalty:Customer loyalty to an e-tailer or loyalty programs delivered online or supported electronicallyinteractive marketing: Online marketing, facilitated by the Internet, by which marketers and advertisers can interact directly with customers, and consumers can interact with advertisers/vendorsCPM (cost per thousand impressions) : The fee an advertiser pays for each 1,000 times a page with a banner ad is shownadvertising networks: Specialized firms that offer customized Web advertising, such as brokering ads and targeting ads to select groups of consumersbanner: On a Web page, a graphic advertising display linked to the advertiser’s Web pagespot buying: The purchase of goods and services as they are needed, usually at prevailing market prices strategic (systematic) sourcing:Purchases involving long-term contracts that usually are based on private negotiations between sellers and buyersdirect materials:Materials used in the production of a product (e.g., steel in a car or paper in a book)indirect materials:Materials used to support production (e.g., office supplies or light bulbs)MRO (maintenance, repair, and operation) :Indirect materials used in activities that support productionvertical marketplaces:Markets that deal with one industry or industry segment (e.g., steel, chemicals)horizontal marketplaces:Markets that concentrate on a service, material, or a product that is used in all types of industriesprocurement management:The planning, organizing, and coordinating of all the activities relating to purchasing goods and services needed to accomplish the organization’s missionmaverick buying:Unplanned purchases of items needed quickly, often at non–pre-negotiated higher prices e-procurement:The electronic acquisition of goods and services for organizationsinternal procurement marketplace:The aggregated catalogs of all approved suppliers combined into a single internal electronic catalogbartering exchange:An intermediary that links parties in a barter; a company submits its surplus to the exchange and receives points of credit, which can be used to buy the items that the company needs from other exchange participantsdesktop purchasing:Direct purchasing from internal marketplaces without the approval of supervisors and without the intervention of a procurement departmentgroup purchasing:The aggregation of orders from several buyers into volume purchases so that better prices can be negotiatedconsortium trading exchange (CTE) :An exchange formed and operated by a group of major companies in an industry to provide industry-wide transaction servicespartner relationship management (PRM) :Business strategy that focuses on providing comprehensive quality service to business partnerssupply chain:The flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customerssupply chain:A supply chain that is managed electronically, usually with Web technologiesprocurement:The process made up of a range of activities by which an organization obtains or gains access to the resources (materials, skills, capabilities, facilities) they require to undertake their core business activities supply chain management (SCM) :A complex process that requires the coordination of many activities so that the shipment of goods and services from supplier right through to customer is done efficiently and effectively for all parties concerned. SCM aims to minimize inventory levels, optimize production and increase throughput, decrease manufacturing time, optimize logistics and distribution, streamline order fulfillment, and overall reduce the costs associated with these activitiese-supply chain management (e-SCM) :The collaborative use of technology to improve the operations of supply chain activities as well as the management of supply chainsbullwhip effect:Erratic shifts in order up and down supply chainsradio frequency identification (RFID) :Tags that can be attached to or embedded in objects, animals, or humans and use radio waves to communicate with a reader for the purpose of uniquely identifying the object or transmitting data and/or storing information about the objectcorporate (enterprise) portal:A gateway for entering a corporate Web site, enabling communication,collaboration, and access to company informationinformation portals:Portals that store data and enable users to navigate and query the datacollaborative portals:Portals that allow collaborationgroupware:Software products that support groups of people who share common tasks or goals and collaborate on their accomplishmentvirtual team:A group of employees using information and communications technologies to collaborate from different work basesvirtual meetings:Online meetings whose members are in different locations, even in different countriesgroup decision support system (GDSS) :An interactive computer-based system that facilitates the solution of semistructured and unstructured problems by a group of decision makersernment-to-citizens (G2C)：E-government category that includes all the interactions between a government and its citizens；ernment-to-business (G2B)：E-government category that includes interactions between governments and businesses；ernment-to-government (G2G)：E-government category that includes activities within government units and those between governments；ernment-to-employees (G2E)：E-government category that includes activities and services between government units and their employees；5.mobile government (m-government)：The wireless implementation of e-government mostly to citizens but also to business；6.e-learning：The online delivery of information for purposes of education, training, or knowledge management；7.distance learning：Formal education that takes place off campus, usually, but not always, through online resources；8.virtual university：An online university from which students take classes from home or other offsite locations, usually via the Internet；tainment：The combination of education and entertainment, often through games；10.online publishing：The electronic delivery of newspapers, magazines, books, news, music, videos, and other digitizable information over the Internet；11.e-book：A book in digital form that can be read on a computer screen or on a special device；12.knowledge management (KM)：The process of capturing or creating knowledge, storing it, updating it constantly, disseminating it, and using it whenever necessary；13.consumer-to-consumer (C2C)：E-commerce model in which consumers sell directly to other consumers；14.peer-to-peer (P2P)：Applications that use direct communications between computers (peers) to share resources, rather than relying on a centralized server as the conduit between client devices；1.short message service (SMS)：A service that supports the sending and receiving of short text messages on mobile phones；2.multimedia messaging service (MMS)：The emerging generation of wireless messaging; MMS is able to deliver rich media；3.interactive voice response (IVR)：A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system；4.personal area network (PAN)：A wireless telecommunications network for device-to-device connections within a very short range；5.Bluetooth：A set of telecommunications standards that enables wireless devices to communicate with eachother over short distances；6.wireless local area network (WLAN)：A telecommunications network that enables users to make short-range wireless connections to the Internet or another network；7.Wi-Fi (wireless fidelity)：The common name used to describe the IEEE 802.11 standard used on most WLANs；8.WiMax：A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city；9.wireless wide area network (WWAN)：A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network；10.location-based m-commerce (l-commerce)：Delivery of m-commerce transactions to individuals in a specific location, at a specific time；work-based positioning：Relies on base stations to find the location of a mobile device sending a signal or sensed by the network；12.terminal-based positioning：Calculating the location of a mobile device from signals sent by the device to base stations；13.global positioning system (GPS)：A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth；14.geographical information system (GIS)：A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically-referenced (spatial) information；15.pervasive computing：Invisible, everywhere computing; computing capabilities embedded into the objects around us；1.social media：The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other；2.disruptors：Companies that introduce a significant change in their industries, thus causing a disruption in normal business operations；3.virtual (Internet) community：A group of people with similar interests who interact with one another using the Internet；4.mobile social networking：Members converse and connect with one another using cell phones or other mobile devices；5.business network：A group of people who have some kind of commercial relationship; for example, sellers and buyers, buyers among themselves, buyers and suppliers, and colleagues and other colleagues；6.business social network：A social network whose primary objective is to facilitate business connections and activities；7.Semantic Web：An evolving extension of the Web in which Web content can be expressed not only in natural language, but also in a form that can be understood, interpreted, and used by intelligent computer software agents, permitting them to find, share, and integrate information more easily；1.business continuity plan：A plan that keeps the business running after a disaster occurs. Each function in the business should have a valid recovery capability plan；2.cybercrime：Intentional crimes carried out on the Internet；3.exposure：The estimated cost, loss, or damage that can result if a threat exploits a vulnerability；4.fraud：Any business activity that uses deceitful practices or devices to deprive another of property or other rights；5.malware：A generic term for malicious software；6.phishing：A crimeware technique to steal the identity of a target company to get the identities of itscustomers；7.social engineering：A type of nontechnical attack that uses some ruse to trick users into revealing information or performing an action that compromises a computer or network；8.click fraud：Type of fraud that occurs in pay-per-click advertising when a person, automated system, or computer program simulates individual clicks on banner or other online advertising methods；9.identity theft：Fraud that involves stealing an identity of a person and then the use of that identity by someone pretending to be someone else in order to steal money or get other benefits；10.spyware：Software that gathers user information over an Internet connection without the user’s knowledge；11.spam：The electronic equivalent of junk mail；1.smart card：An electronic card containing an embedded microchip that enables predefined operations or the addition, deletion, or manipulation of information on the card；2.purchasing cards (p-cards)：Special-purpose payment cards issued to a company’s employees to be used solely for purchasing nonstrategic materials and services up to a preset dollar limit；3.card verification number ：Detects fraud by comparing the verification number printed on the signature strip on the back of the card with the information on file with the cardholder’s issuing bank；4.Address Verification System (AVS)：Detects fraud by comparing the address entered on a Web page with the address information on file with the cardholder’s issuing bank；5.Automated Clearing House (ACH) Network：A nationwide batch-oriented electronic funds transfer system that provides for the interbank clearing of electronic payments for participating financial institutions；6.order fulfillment：All the activities needed to provide customers with their ordered goods and services, including related customer services；7.back-office operations：The activities that support fulfillment of orders, such as packing, delivery, accounting, and logistics；8.front-office operations：The business processes, such as sales and advertising, which are visible to customers；9.e-logistics：The logistics of EC systems, typically involving small parcels sent to many customers’homes ；10.merge-in-transit：Logistics model in which components for a product may come from two (or more) different physical locations and are shipped directly to the customer’s location；11.rolling warehouse：Logistics method in which products on the delivery truck are not preassigned to a destination, but the decision about the quantity to unload at each destination is made at the time of unloading；12.enterprise resource planning (ERP)：An enterprisewide information system designed to coordinate all the resources, information, and activities needed to complete business processes such as order fulfillment or billing；13.sealed-bid auction：Auction in which each bidder bids only once; a silent auction, in which bidders do not know who is placing bids or what the bid prices are；14.Vickrey auction：Auction in which the highest bidder wins but pays only the second highest bid；15.bundle trading：The selling of several related products and/or services together；Order fulfillment:all the activities needed to provide customers with their ordered goods and services,including related customer servicesBack-office operations:the activitees that support fulfillment of orders,such as packing,delivery,accounting,and logisticsFront-office operations:the business processes,such as sales and advertising,which are visible to customers e-logistics:the logistics of EC systems,typically involving small parcels sent to many customers’ homes(in。
电子商务英语专业术语
Unit 3
Card reader 读卡器 Consumer-aggressive techniques 侵犯消费者权益的技术 Informaiton superhighway 信息高速公路 push marketing 推式营销 Pull marketing 拉式营销
电子交易 商业指南列表 财会系统 商业需求 信用等级 技术解决方案 门户网站 内容网站
Information public Information private Informtion safety Dispatch management Distribute processes Access market
Relational database
01
Flat model database
02
Hierarchical model database
03
Network model database
04
Relational model database
05
1
Conversion: 转型
2
Backbone :主干
charge-free policy 免费政策
profit-making models 盈利模式
gross profit margin 毛利率
profit margin 边际利润率
sell product line 销售产品线
operating profit 营业利润
cost-cutting moves 成本消减措施 after-hours trading 盘后交易 fulfillment cost 实现成本 customer-service center 客服中心 e-taxe(electronic taxe) 电子税收 e-shop 网上商店 general counsel 法律总顾问
电子商务专业术语（中英对照）
电子商务专业术语（中英对照）电子商务专业术语（中英对照）序号术语中文术语英文缩写1 客户争取成本Acquisition Cost2 广告屏蔽软件Ad-blocking software3 可定地址媒体Addressable media4 广告-收费混合模式Advertising-subscription mixed revenue model5 竞价广告Ad-Words6 关联营销Affiliate marketing7 匿名电子现金Anonymous electric cash8 应用服务提供商Application Service Provider ASP9 互联网应用服务提供商Application Service Provider ASP10 授权承诺Authority to bind11 自动清算所Automated clearing house ACH12 横幅广告Banner ad13 行为细分Behavioral segmentation14 账单显示Bill presentment15 电子公告牌Board System BBS16 品牌延伸Brand leveraging17 浏览器/服务器模式,即B/S结构Browser/Server B/S18 商业智能Business Intelligence BI19 业务流程专业Business process patent20 企业对企业的电子商务Business to Business B2B21 企业对消费者的电子商务Business to Customer B2C22 企业对政府的电子商务Business to Government B2G23 商业机构对行政机构Business-to-administrations B2A24 呼叫中心Call center25 商品目录模式Catalog model26 平类管理公司Category manager27 公益营销Cause marketing28 认证机构Certification Authority CA29 分销渠道管理Channel distribution manager30 中国金融认证中心China Financial Certificate Authority CFCA31 客户过滤机Client/server architecture32 客户机端电子钱包Client-side electronic wallet33 协同商务Collaborative Commerce C-Commerce34 协同处理Collaborative Processing35 交易服务Commerce Service36 局部外包Component outsourcing37 消费者对行政机构Consumer-to-administrations C2A38 内容管理Content Management39 转化率Conversion Rate CR40 每次动作成本Cost Per Action CPA41 每点击成本Cost Per Click CPC42 销售分成Cost Per Sales CPS43 每千人成本Cost Per Thousand CPT44 客户生命周期Customer life cycle45 客户关系管理Customer Relationship Management CRM46 客户关系管理Customer Relationship Management CRM47 赛佰空间Cyberspace48 决策支持系统Decision Support System DSS49 分布式数据网Distributed Data Network DDN50 重复消费Double-spending51 电子商务随需应变E-Business on Demand EBOD52 电子数据装配线Electronic Assembly Line of Data EALD53 电子业务Electronic Business EB54 电子商务Electronic Commerce EC55 电子数据交换Electronic Data Interchange EDI56 电子数据交换Electronic Data Interchange EDT57 电子数据处理Electronic Data Processing EDP58 电子邮件营销Electronic Direct Marketing EDM59 电子邮件营销Electronic Direct Marketing EDM60 电子资金转账Electronic Funds Transfer EFT61 电子贸易Electronic Trade ET62 电子集市E-Marketplace63 企业资源计划Enterprise Resource Planning ERP64 企业资源规划Enterprise Resource Planning ERP65 电子采购软件E-procurement software66 扩展标记语言Extended Markup Language EML67 外部网（外联网）Extranet68 快速风险投资Fast venturing69 服务费用模式Fee-for-service revenue model70 文件传输协议File Transfer Protocol FTP71 防火墙firewall72 固定费率访问Flat-rate access73 帧中继Frame Relay FR74 经常问到的问题Frequently Asked Questions FAQ75 订单履行公司Fulfillment manager76 全球信息基础设施Global Information Infrastructure GII77 全球定位系统Global Position System GPS78 医院信息系统Hospital Information System HIS79 第三方交易中心Independent exchange80 第三方行业电子集市Independent industry marketplace81 行业共同电子集市Industry consortia-sponsored marketplace82 信息技术Information Technology IT83 综合业务数字网Integrated Services Digital Network ISDN84 国家标准化组织International Standard Organization85 互联网内容服务提供商Internet Content Provider ICP86 互联网内容服务提供商Internet Content Provider ICP87 互联网平台服务提供商Internet Platform Provider IPP88 互联网服务提供商Internet Service Provider ISP89 互联网服务提供商Internet Service Provider ISP90 清算经纪公司Liquidation broker91 局域网Local Area Network LAN92 城域网M Area Network MAN93 管理服务商Managed service provider MSP94 管理信息系统Management Information Systems MIS95 制造资源计划Manufacturing Resource Plan MRP II96 多对多的沟通模式Many-to-many communications model97 营销组合Marketing mix98 电子伪装Masquerading/spoofing99 物料需求计划Material Request Plan MRP 100 微观营销Micromarketing101 移动电子商务Mobile Commerce（M-Commerce）102 国家信息基础结构National Information Infrastructure NII 103 国家信息基础设施National Information Infrastructure NII 104 下一代Internet Next Generation Internet NGI 105 个人数字助理Personal Digital Assistant PDA 106 钓鱼攻击Phishing expedition 107 零售终端系统Point of Sale POS 108 专属电子集市Private company marketplace109 公开密钥体系Public Key Infrastructure PKI 110 客户维系成本Retained costs111 投资报酬率Return On Investment ROI 112 简单访问协议Sample Object Access Protocol SOAP 113 搜索引擎优化Search Engine Optimization SEO 114 安全代理协议Secure Agent Protocol SAP 115 安全电子交易Secure Electronic Transactions SET 116 安全电子交易协议Security Electronic Transaction SET 117 安全套接层协议Security Socket Layer SSL 118 一次性卡Single-use card 119 擎天柱广告Skyscraper ad120 小额支付Small payment121 智能卡Smart card122 社会网络Social network123 现货采购Spot purchasing124 利益相关体Stakeholders125 静态商品目录Static catalog126 供应链管理Supply Chain Management SCM 127 服务条款Terms of service ToS 128 第三方物流Third Party Logistics TPL 129 第三方担保者Third-party assurance provider130 一级供应商Tier-one suppliers131 商标淡化Trademark dilution132 最终消费者导向Ultimate consumer orientation133 同意分布式数据接口Uniform Distributed Data Interface UDDT 134 独立访客Unique Visiter UV 135 上向策略Upstream strategies136 增值网络Value Added Network VAN 137 增值服务银行Value-added bank VAB 138 病毒营销Viral marketing139 虚拟社区Virtual community140 电子转账Wire transfer。
电商专业名词
电商专业名词一、基础概念类1. 电子商务（E - Commerce）- 定义：通过互联网等电子手段进行的商业活动，包括商品和服务的销售、购买、营销、客户服务等各个环节。
例如，淘宝、京东等平台上商家与消费者之间的交易活动就是电子商务的典型体现。
2. B2B（Business - to - Business）- 含义：企业对企业的电子商务模式。
即企业之间通过互联网进行产品、服务及信息的交换。
阿里巴巴国际站，众多的制造商、批发商在这个平台上进行原材料、零部件等的交易。
3. B2C（Business - to - Consumer）- 解释：企业对消费者的电子商务模式。
企业直接向消费者销售产品和服务。
像亚马逊、当当网，消费者可以直接在这些网站上购买书籍、电子产品等商品。
4. C2C（Consumer - to - Consumer）- 定义：消费者对消费者的电子商务模式。
个人之间通过网络平台进行商品的交易。
例如，闲鱼平台，用户可以将自己闲置的物品卖给其他个人用户。
5. O2O（Online - to - Offline）- 含义：线上到线下的电子商务模式。
将线上的商业机会与线下的实体店铺相结合。
大众点评网，用户可以在线上查看餐厅、酒店等商家的信息并进行预订，然后到线下实体店消费。
二、营销相关类1. 流量（Traffic）- 解释：指网站或电商平台的访问量，包括独立访客数量、页面浏览量等。
流量是电商运营的重要指标，更多的流量意味着更多的潜在客户。
例如，一个电商网站每天有1000个独立访客访问，这1000就是该网站的日流量的一部分。
2. 转化率（Conversion Rate）- 定义：在电商中，转化率是指进行了期望行为的访问者数量与总访问者数量的比率。
例如，如果一个电商网站有1000个访客，其中有100个访客购买了商品，那么该网站的转化率就是100÷1000 = 10%。
期望行为可以是购买、注册、订阅等。
电子商务专业英语单词及相关术语
电子商务专业英语单词及相关术语"advancement, payment on account" 垫付"fair, meeting" 洽谈会"off-grade goods, rejects" 等外品"two-for-one offer, buy one get one free" 买一送一IPRs (Intellectual property rights) 知识产权20% off / 20% discount 八折above target profit 超目标利润active balance of payments；balance of payments surplus 国际收支顺差administered price 内定价Administrative sanction 行政处罚advance notification of payment 支付前通知advance shipment notice 装运前通知adverse balance 逆差adverse balance of trade. trade deficit. trade gap 贸易逆差Adverse inference 反向推断after-sale service 售后服务agency；agent；attorney；proxy 代理人agents commission 代理费agreement tariff 协定关税airport construction fee 机场建设费amount of fund raised 筹资额amount of subscribed capital 出资额anti-fake label 防伪标志anti-smuggling 缉私anti-subsidy duty 反补贴税articles of daily use 日用百货articles of handicraft art 工艺品articles to be declared 应申报物品articles under customs seal 海关加封物品assistance in kind 实物援助at fair price / reasonable price 价格公道attract foreign capital 吸引外资attract foreign investment 对外招商attract/bid for/invite investments (from overseas) 招商引资authentication 身份认证authority of agency；power of agency；proxy 代理权automated clearing houses 自动交换中心automated teller machine (ATM) 自动取款机award of contract 定标backing support 担保储备balance of international payments/ balance of payment 国际收支balance of payments account 国际收支账户balance of trade 贸易差额banker’s order 定期付款指令Banking exchange system 银行结售汇体系bar code 商品条码bar coding 条形码bargain chip 谈判的筹码bargain 侃价bargain-priced goods 特价商品base tariff level 基础税率bazaar 市集be cleared by the customs 通关be commissioned to sell 代售be on sale 上市be on the sale / selling 行销be reluctant to sell out 惜售bean product 豆制品bid for. tender for 投标bid opening 开标bid proposals 投标报价书bidder 投标人big offering 大贱卖Bill of Lading 提单blind signature 伪签名bond note 海关保税输出证bonded area 保税区bonded warehouse；customs warehouse 保税仓库border free trade zone 边境自由贸易区border trade 边境贸易border trade point 边贸点brand effect 品牌效应brandnames 名牌货breach of contrac 违反合同break-even analysis 保本分析bridal market 新婚市场(指买卖兴旺的市场) bucket shop 投机商号built-in agenda 既定日程bull operation 哄抬价格Bulletin Board Service (BBS) 公告板服务Burden of proof 举证责任Business flourishes 生意兴隆business hours 营业时间business lobby 营业厅business registration certificate 工商登记证business registration 工商登记buyer’s market 买方市场buyers market 买方市场by-product / sideline product 副产品call for bid / tender invitation 招标capacity of the market 市场容量capital export 资本输出capital preservation product 保本产品cargo / supervision and central over freight transport 货运监管Carrier 承运人cash price 现金价cash register 收款机catalogue 产品目录ceiling price 最高限价central business district (CBD) 中央商务区certification authority 认证机构certified goods / up-to standard goods 正品charges 费用划分cheap goods 大路货checking 查对chose in action. intangible assets 无形资产clearance paper 进出港许可证clearance price 清仓价clearance sale. be on sale 甩卖collapse / crash/ heavy decline / slump/ nose-dive /plunge 暴跌collection of duty 征收关税collection of duty short-paid 补税combined operation/ management 合业经营commerce net 商务网Commercial presence 商业存在commercial service 商业服务commercial speculation 商业炒作commercialization 商品化commercialization of public housing 公房商品化commission agent 代销店commodities for the home market 内销商品commodity circulation 商品流通commodity inspection 商品检验corporate trade exchange 公司交易汇兑corporate trade payments 公司交易支付cost and freight 成本加运费cost insurance and freight（CIF)；freight 到岸价格cost price 成本价；原价cost, insurance and freight (CIF) 到岸价格costs of EDI 电子数据交换成本countercharge；counterclaim 反诉counterfeit and shoddy products 假冒伪劣产品crack down on counterfeit goods 打假credit card 信用卡cross border supply 跨境交付（服务贸易）Cross-border supply 跨境交付currency fluctuation；currency movement 汇率变动currency server 货币服务器customs bond 海关保税customs certificate 海关证明书customs clearance 结关customs clearance 清关customs clearing procedure for export 出口报关手续Customs Co-operation Council 海关合作理事会customs decision 海关处分通知单customs declaration 报关customs declaration for goods 货物报关单customs detention 海关拘留customs draw back 海关退税customs entry 报关customs examination 验关customs fine 海关罚款customs formalities 海关手续customs frontier 关税国境customs house broker 报关行customs inspection 海关检查验关customs inspector 海关检查员customs invoice 海关发票Customs Law 《海关法》Customs Liquidation 清关customs rules and regulations 海关规章制度及法令commodity inspection and testing bureau 商品检验局Commodity Inspection Bureau 商检局comparable price 可比价格竞投competitive bidding 竟价投标concluded price 成交价Condemned Goods 有问题的货物conditional sale. tie-in sale 搭售consumer EDI 消费者电子数据交换consumer price index (CPI) 消费物价指数consumers’ association 消费者协会consumption abroad 境外消费contract for sales 包销contract sale 合同销售contract term of a joint venture 合营期限contracting party 合同当事人contracting party 合约方contracts of carriage and insurance 运输和保险合同contractual joint venture 合作经营contractual obligation 合约责任contractual obtigation 合同义务contractual provision；contractual terms 合同条款contractual right 合同权利controlling foreign equity 外商控股。
电商52个专业名词
电商52个专业名词来源：派代网SEM：Search Engine Marketing的缩写，意即搜索引擎营销；EDM：Electronic Direct Marketing的缩写，就是电子邮件营销；SEM：Search Engine Marketing的缩写，意即搜索引擎营销；EDM：Electronic Direct Marketing的缩写，就是电子邮件营销；AdWords：Google的关键词竞价广告；CPS：Cost Per Sales的缩写,即销售分成；CPA：Cost Per Action，每次动作成本，即根据每个访问者对网络广告所采取的行动收费的定价模式。
对于用户行动有特别的定义，包括形成一次交易、获得一个注册用户、或者对网络广告的一次点击等；CPM：(Cost Per Mille，或者Cost Per Thousand；Cost Per Impressions)每千人成本；CPC：(Cost Per Click；Cost Per Thousand Click-Through)每点击成本；ROI：Return On Investment的缩写，投资报酬率；SEO：Search Engine Optimization的缩写，搜索引擎优化；转化率：Conversion Rate的缩写，是指访问某一网站访客中，转化的访客占全部访客的比例；UV：Unique Vister的缩写，独立访客；Alexa排名：是专门发布网站世界排名的网站，网站排名有两种：综合排名和分类排名；二跳率：二跳率，由99click最先提出，网站页面展开后，用户在页面上产生的首次点击被称为“二跳”，二跳的次数即为”二跳量”。
二跳量与浏览量的比值称为页面的二跳率；跳出率：跳出率是指浏览了一个页面就离开的用户占一组页面或一个页面访问次数的百分比；人均访问页面：PV总和除以IP，即可获得每个人平均访问的页面数量。
至少人均访问页面需要超过10个以上，才算是优质的用户；CNNIC：中国互联网络信息中心；EDI：EDI是英文Electronic Data Interchange的缩写，中文可译为“电子数据交换”。
电子商务专业英语单词及相关术语
电子商务专业英语单词及相关术语"advancement, payment on account" 垫付"fair, meeting" 洽谈会"off-grade goods, rejects" 等外品"two-for-one offer, buy one get one free" 买一送一IPRs (Intellectual property rights) 知识产权20% off / 20% discount 八折above target profit 超目标利润active balance of payments；balance of payments surplus 国际收支顺差administered price 内定价Administrative sanction 行政处罚advance notification of payment 支付前通知advance shipment notice 装运前通知adverse balance 逆差adverse balance of trade. trade deficit. trade gap 贸易逆差Adverse inference 反向推断after-sale service 售后服务agency；agent；attorney；proxy 代理人agents commission 代理费agreement tariff 协定关税airport construction fee 机场建设费amount of fund raised 筹资额amount of subscribed capital 出资额anti-fake label 防伪标志anti-smuggling 缉私anti-subsidy duty 反补贴税articles of daily use 日用百货articles of handicraft art 工艺品articles to be declared 应申报物品articles under customs seal 海关加封物品assistance in kind 实物援助at fair price / reasonable price 价格公道attract foreign capital 吸引外资attract foreign investment 对外招商attract/bid for/invite investments (from overseas) 招商引资authentication 身份认证authority of agency；power of agency；proxy 代理权automated clearing houses 自动交换中心automated teller machine (ATM) 自动取款机award of contract 定标backing support 担保储备balance of international payments/ balance of payment 国际收支balance of payments account 国际收支账户balance of trade 贸易差额banker’s order 定期付款指令Banking exchange system 银行结售汇体系bar code 商品条码bar coding 条形码bargain chip 谈判的筹码bargain 侃价bargain-priced goods 特价商品base tariff level 基础税率bazaar 市集be cleared by the customs 通关be commissioned to sell 代售be on sale 上市be on the sale / selling 行销be reluctant to sell out 惜售bean product 豆制品bid for. tender for 投标bid opening 开标bid proposals 投标报价书bidder 投标人big offering 大贱卖Bill of Lading 提单blind signature 伪签名bond note 海关保税输出证bonded area 保税区bonded warehouse；customs warehouse 保税仓库border free trade zone 边境自由贸易区border trade 边境贸易border trade point 边贸点brand effect 品牌效应brandnames 名牌货breach of contrac 违反合同break-even analysis 保本分析bridal market 新婚市场(指买卖兴旺的市场) bucket shop 投机商号built-in agenda 既定日程bull operation 哄抬价格Bulletin Board Service (BBS) 公告板服务Burden of proof 举证责任Business flourishes 生意兴隆business hours 营业时间business lobby 营业厅business registration certificate 工商登记证business registration 工商登记buyer’s market 买方市场buyers market 买方市场by-product / sideline product 副产品call for bid / tender invitation 招标capacity of the market 市场容量capital export 资本输出capital preservation product 保本产品cargo / supervision and central over freight transport 货运监管Carrier 承运人cash price 现金价cash register 收款机catalogue 产品目录ceiling price 最高限价central business district (CBD) 中央商务区certification authority 认证机构certified goods / up-to standard goods 正品charges 费用划分cheap goods 大路货checking 查对chose in action. intangible assets 无形资产clearance paper 进出港许可证clearance price 清仓价clearance sale. be on sale 甩卖collapse / crash/ heavy decline / slump/ nose-dive /plunge 暴跌collection of duty 征收关税collection of duty short-paid 补税combined operation/ management 合业经营commerce net 商务网Commercial presence 商业存在commercial service 商业服务commercial speculation 商业炒作commercialization 商品化commercialization of public housing 公房商品化commission agent 代销店commodities for the home market 内销商品commodity circulation 商品流通commodity inspection 商品检验corporate trade exchange 公司交易汇兑corporate trade payments 公司交易支付cost and freight 成本加运费cost insurance and freight（CIF)；freight 到岸价格cost price 成本价；原价cost, insurance and freight (CIF) 到岸价格costs of EDI 电子数据交换成本countercharge；counterclaim 反诉counterfeit and shoddy products 假冒伪劣产品crack down on counterfeit goods 打假credit card 信用卡cross border supply 跨境交付（服务贸易）Cross-border supply 跨境交付currency fluctuation；currency movement 汇率变动currency server 货币服务器customs bond 海关保税customs certificate 海关证明书customs clearance 结关customs clearance 清关customs clearing procedure for export 出口报关手续Customs Co-operation Council 海关合作理事会customs decision 海关处分通知单customs declaration 报关customs declaration for goods 货物报关单customs detention 海关拘留customs draw back 海关退税customs entry 报关customs examination 验关customs fine 海关罚款customs formalities 海关手续customs frontier 关税国境customs house broker 报关行customs inspection 海关检查验关customs inspector 海关检查员customs invoice 海关发票Customs Law 《海关法》Customs Liquidation 清关customs rules and regulations 海关规章制度及法令commodity inspection and testing bureau 商品检验局Commodity Inspection Bureau 商检局comparable price 可比价格竞投 competitive bidding 竟价投标concluded price 成交价Condemned Goods 有问题的货物conditional sale. tie-in sale 搭售consumer EDI 消费者电子数据交换consumer price index (CPI) 消费物价指数consumers’ association 消费者协会consumption abroad 境外消费contract for sales 包销contract sale 合同销售contract term of a joint venture 合营期限contracting party 合同当事人contracting party 合约方contracts of carriage and insurance 运输和保险合同contractual joint venture 合作经营contractual obligation 合约责任contractual obtigation 合同义务contractual provision；contractual terms 合同条款contractual right 合同权利controlling foreign equity 外商控股（专业文档资料素材和资料部分来自网络，供参考。
电商专业名词大全
电商专业名词大全在电子商务（电商）领域中，有许多专业术语被广泛使用。
本文将为您提供一个电商专业名词的大全，以帮助您更好地理解和应用这些术语。
1. 电子商务（E-commerce）：指通过互联网等电子方式进行商业交易的活动。
2. 商业模式（Business Model）：指企业用于创造和交付价值，并从中获取利润的方式。
3. B2B（Business-to-Business）：指企业与企业之间进行的电商交易。
4. B2C（Business-to-Consumer）：指企业与消费者之间进行的电商交易。
5. C2C（Consumer-to-Consumer）：指消费者之间进行的电商交易。
6. O2O（Online-to-Offline）：指线上与线下业务的结合，例如在线购买后到实体店自取商品。
7. 供应链管理（Supply Chain Management）：指对物流、仓储和供应商之间的协作进行优化管理，以提高效率和降低成本。
8. 电子支付（E-payment）：指在电子商务中使用电子形式完成货币交易的方式，如支付宝、微信支付等。
9. 电子数据交换（Electronic Data Interchange，EDI）：指不同公司间通过计算机网络进行数据的交流和交换。
10. 网上商城（Online Marketplace）：指由平台提供者在互联网上搭建的电商平台，供卖家和买家进行交易。
11. 虚拟商店（Virtual Store）：指以虚拟现实技术为基础，通过计算机图形和仿真技术创造出的虚拟购物环境。
12. 网络营销（Internet Marketing）：指通过互联网和其他数字渠道进行市场推广和销售的活动。
13. 网络推广（Online Promotion）：指利用搜索引擎优化、社交媒体、在线广告等手段提升品牌知名度和销量。
14. 电子广告（Digital Advertising）：指在互联网上使用文字、图像、音频和视频等形式进行广告宣传的行为。
电子商务知识点总结——名词解释
电子商务知识点总结——名词解释一、电子商务(E-commerce)电子商务是指利用互联网等信息技术进行商业活动的过程，包括电子商务的整个商业活动链，如在线购物、在线支付、电子营销、供应链管理等。
二、B2C电子商务(Business-to-Consumer E-commerce)B2C电子商务是指企业与个人之间进行的在线商务活动，即企业向消费者直接销售产品或提供服务的模式，消费者通过互联网购买商品。
三、C2C电子商务(Consumer-to-Consumer E-commerce)C2C电子商务是指个人之间进行的在线交易活动，即个人通过互联网平台进行产品销售、交换或租借的模式。
四、B2B电子商务(Business-to-Business E-commerce)B2B电子商务是指企业之间进行的在线商务活动，包括产品供应、采购、合作、物流等，通过互联网平台促进企业间的交流和交易。
五、O2O电子商务(Online-to-Offline E-commerce)O2O电子商务是指线上与线下商业模式的融合，通过互联网平台将线上的资源与线下的实体商务相连接，实现线上线下的结合与协同发展。
六、移动电子商务(Mobile E-commerce)移动电子商务是指利用移动设备（如智能手机、平板电脑等）进行在线商务活动的模式，消费者可以通过移动设备随时随地进行购物、支付等操作。
七、支付系统支付系统是指通过互联网或移动设备进行在线支付的技术系统，包括支付平台、支付网关、电子钱包等，确保商户和消费者之间的资金安全和交易顺利进行。
八、供应链管理(Supply Chain Management)供应链管理是指从原材料采购到最终产品交付的整个产业链过程中，通过物流、信息流和资金流等手段，实现全面优化和协同管理的技术与系统。
九、网络营销网络营销是指通过互联网和相关技术手段进行产品宣传、推广和销售的活动，包括搜索引擎营销(SEM)、社交媒体营销(SMM)、电子邮件营销(EM)等。
电商专用术语-英文版
电商常用术语中英对照•CVR (Click Value Rate): 转化率，衡量CPA广告效果的指标•CTR (Click Through Rate): 点击率•CPC (Cost Per Click): 按点击计费•CPA (Cost Per Action): 按成果数计费•CPM (Cost Per Mille): 按千次展现计费•CPS(Cost Per Sales)：以实际销售产品数量来换算（淘客）•PV (Page View): 流量•PV单价: 每PV的收入，衡量页面流量变现能力的指标•ADPV (Advertisement Page View): 载有广告的pageview流量•ADimp (ADimpression): 单个广告的展示次数•RPS (Revenue Per Search): 每搜索产生的收入，衡量搜索结果变现能力指标•ROI：return on investment回报率(ROI)是指通过投资而应返回的价值，它涵盖了企业的获利目标。
利润投入的经营所必备的财产相关，因为管理人员必须通过投资和现有财产获得利润。
又称会计收益率、投资利润率。
•UV(独立访客)：Unique Visitor•PV(访问量)：PageView,即页面浏览量或点击量，用户每次刷新即被计算一次。
•SKU：SKU=Stock Keeping Unit（库存量单位）销售常用术语及释义1. 时间2. 生意衡量指标1) 销售指标•GSV Gross Sales Value Sell-in的销售额•NSV Net Sales Value Sell-in的销售额减去TP•Distribution分销率(ACN数据库可以查)2) 市场表现•Sales Value消费者购买POS金额(offtake), 销售额•Sales Volume消费者购买数量(offtake), 销量•Market share市场份额(可以是销售额的份额Value share, 也可以是销量的份额Volume share)3) 财务指标•MAC margin after conversion公司计算毛利, NSV减去制造成本•OP Operating profit运营利润(看最后赚钱不赚…)4) 客户角度•case-fill rate订单满足率•Category Management品类管理•Shopper traffic客流量•Basket value客单价5) 品牌角度•Awareness品牌认知度•Trail尝试率•Repeat重复购买率•Loyalty忠诚度•SOV线上广告份额(在嘈杂的竞争品牌广告中, 我们的声音占了多少) * 从Awareness 一直到Loyalty, 是层层递进的6) 比较基数•Benchmark基准•Vs. target和目标相比•Vs LY和去年同期相比•Vs competitor和竞品相比3. 渠道1) Mega 大型•Hyper超大型(收银台Checkout超过20个)•Cash & Carry仓储式(如麦德龙, 收银台Checkout超过20个)•Large supermarket大超市(收银台Checkout 7-19个)2) Middle 中型•Smaller supermarket (ss)小超(收银台Checkout7-19个)•CVS连锁便利店(一个收银台, 20家单店以上)•Counter store柜台店•OSDO批发市场•Special channel特渠, 如加油站, 火车站…3) IC Impulse channel冲动渠道•NCVS非连锁便利店•Small store夫妻老婆店4) B2B 团购4. 销量分类同样是销量, 在公司的衡量指标中有很多不同的名称和定义, 具体如下:Sell-in, Offtake, DTS5. 产品分类1) Brand 分品牌Dove, SNK, Crispy, M&M’s2) Sub-Category 分品类• Bulk散装 • Sharing分享装 • Self-consumption独享装•Gifting礼盒6. 销售人员• BDS Business development supervisor销售主管 • FOTG Feet on the ground一线同事• BDR Business development representative业务代表• JBDR Junior business development representative初级业务代表• FLS Front Line Sales 前线实地销售•MER Merchandise executive representative 理货员7. 合作部门Franchise品牌市场部 (品牌建设和开发, 更多是线上的投入, 以及新品开发)Consumer Insight 消费者洞察部(为市场部提供消费者研究结果以及尼尔森等外部数据源) Trade marketing 市场推广部 (设计线下推广策略)Channel marketing 渠道推广部 (负责具体到活动SOP 以及与销售同事沟通)Logistic后勤 (物流)MarsW/S, wholesaler 经销商, 如家氏NKA, national keyaccount 重点客户(直供)Retailer零售商, 如大方, 华润万家Consumer 消费者Sell-Sell-inDTSOfftakeOfftakFinance财务8. 价格表中的常见语RSP (Retail selling price)零售价如43g, 6.5元Listing Price供价如43g, 5.42元Margin利润如, 43g, 20%Configuration箱柜如心随8*16, 一箱8盒, 每盒16个Excl VAT不含增值税Incl VAT含增值税9. 城市分类fortress city堡垒城市(BJ, TJ, SH, HZ, GZ, SZ)developing city发展中城市(全国共38个)conversion city转化城市10. 费用TP trade expense投入给渠道的费用, 渠道受益CP consumer promotion expense投入给消费者促销的费用, 消费者受益TTR trade term rebate合同返点ATL Above the line线上投入(如电视广告, 平面媒体, 楼宇广告, 赞助…)BTL Below the line线下投入(如店内促销, 派发, 形象…)11. 必胜战役Must Win Battle公司MTP中期计划中的策略方向, 资源分配和结果追踪都围绕这四大战役, 我们销售也应该了解我们为何而战…今年为四大战役, 缩写连起来是SIGN(标语)MWB S (SNK)士力架战役MWB I (Impulse Channel) 冲动渠道战役MWB G (Gifting)礼盒战役MWB N (New needs)开发新需求(包括M&M’s以及新品)12. 销售衡量指标Sales MetricsUniverse存在店数Coverage覆盖店数Distribution Points分销点Hero SKU英雄SKUAverage product line平均产品线A- Display A陈列Activity evaluation活动评估Turnover人员流动NSV Gr NSV增长率Channel P&L渠道的财务状况13. 其他•POP point of promotion促销点(咱老说贴POP, 其实就是通过张贴促销信息让消费者认识到这个是促销点)•POS point of sales销售点。
电商的一些专业名词
电商的一些专业名词1. 电商（E-commerce）：指通过互联网技术进行商品销售、购买、支付等交易活动的商业模式。
2. 电商平台（E-commerce platform）：提供线上交易服务的互联网平台，如淘宝、京东。
3. B2B电商（Business-to-Business e-commerce）：企业与企业之间进行商品或服务交易的电商模式。
4. B2C电商（Business-to-Consumer e-commerce）：企业与个人之间进行商品或服务交易的电商模式。
5. O2O电商（Online-to-Offline e-commerce）：线上线下一体化的电商模式，通过线下实体门店接受线上订单并提供商品或服务。
6. C2C电商（Consumer-to-Consumer e-commerce）：个人与个人之间进行商品或服务交易的电商模式，如闲鱼平台。
7. 跨境电商（Cross-border e-commerce）：跨越地域边界进行国际交易的电商模式。
8. 垂直电商（Vertical e-commerce）：专注于特定行业或品类的电商平台，如美妆电商、母婴电商。
9. 横向电商（Horizontal e-commerce）：涵盖多个行业或品类的电商平台，如综合性电商平台。
10. 电商孵化器（E-commerce incubator）：为新兴电商企业提供支持和指导的孵化器、加速器。
11. 电商物流（E-commerce logistics）：专门针对电商物流需求的物流服务，包括仓储、配送、运输等。
12. 电商支付（E-commerce payment）：提供在线支付服务的支付机构或支付接口，如支付宝、微信支付。
13. 电商营销（E-commerce marketing）：为促进电商销售进行的各种营销活动，包括广告、促销、推广等。
14. 电商数据分析（E-commerce data analysis）：通过对电商平台的数据进行统计和分析，提供商业决策依据和优化策略。
电子商务英语专业名词大全
一、专业名词1，电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2，电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message 拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3，电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4，电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6，最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8 ,internet marketing 网络营销electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体distribute products 配送产品community activities 社区活动marketing objectives 营销目的loyalty program 贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank 在线银行physical bank 有形银行banking activities 银行业务credit unions 信用合作社credit card products 信用卡产品open a checking or savings account 开立支票或储蓄账户10, paper checks 纸质支票banking settlement system 银行结算系统payment data 支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动raw materials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要the management of inventory in motion and rest 动态与静态的库存管理IT solutions 信息技术解决方案added-value 增值in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络二、句子翻译（1,2,14,17,18）（英→汉）1．1)in another word ，electronic commerce is the buying ，selling and trading of goods and services through private and public networks .换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the “connected ” or “online ” computer users .EC的首个发展阶段局限于“在线”计算机用户3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances .据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例如通过无线电视，有线电视，电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers in to living room ”低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代2，1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的2)more than 100 countries are linked into exchanges of data ,news and opinions .超过100个国家已经接入互联网，交换资料、新闻和言论。
最全的电商名词解释
最全的电商名词解释电子商务（电商）在现代商业领域扮演着重要的角色，同时也伴随着大量的专业术语和名词。
本文将为您提供最全面的电商名词解释，帮助您更好地理解电商行业并应用到实际生活和工作中。
一、电商基础名词解释1. 电子商务（E-commerce）：互联网技术在商务领域的应用，涵盖了在线购物、在线支付、电子市场等多个方面。
2. B2C（Business-to-Consumer）：商家直接面向消费者进行销售和交易的模式，例如线上购物平台、电商网站等。
3. C2C（Consumer-to-Consumer）：消费者之间进行商品买卖和交换的模式，例如二手交易平台、拍卖网站等。
4. B2B（Business-to-Business）：企业之间进行产品或服务交易的模式，如供应链平台、批发市场等。
5. O2O（Online to Offline）：将线上的信息和线下的实体店进行结合，通过线上引流促进线下销售，如在线预约、线下消费等。
二、电商市场名词解释1. 电商平台（E-commerce platform）：提供商品展示、交易、支付等功能的在线商务平台，如淘宝、京东等。
2. SKU（Stock Keeping Unit）：库存量单位，用于标识商品的不同属性、规格和款式，便于管理和销售。
3. 拼购（Group buying）：多人集中购买同一款商品以获取更低价格的购物模式。
4. 跨境电商（Cross-border e-commerce）：通过互联网进行跨国界的商品交易和销售，如跨境进口、跨境出口等。
5. 电商保税区（E-commerce bonded zone）：设立在特定区域内的海关监管的保税仓库，方便跨境电商的海外仓储存和发货。
三、物流与配送名词解释1. 物流（Logistics）：商品从供应商到消费者手中的全过程，包括仓储、运输、配送等环节。
2. 仓储（Warehousing）：商品储存的场所，可以是传统的实体仓库或跨境电商的海外仓。
电子商务英语专业术语
电子商务英语专业术语在当今数字化的时代，电子商务已经成为了一种不可忽视的商业模式。
随着全球市场的扩大和互联网技术的不断进步，电子商务的领域已经变得更加广阔和多样化。
作为电子商务从业者，掌握电子商务英语专业术语会给你带来极大的优势。
在这篇文章中，我们将会介绍一些电子商务中常用的英语专业术语。
1. eCommerce (电子商务)：指通过互联网实现买卖商品或服务的商业活动。
2. B2B (Business-to-Business) ：指企业之间进行电子商务的商业活动。
3. B2C (Business-to-Consumer) ：指企业向消费者进行电子商务的商业活动。
4. C2C (Consumer-to-Consumer) ：指消费者之间进行电子商务的商业活动。
5. E-Marketplace (电子市场)：互联网上的一个平台，买家和卖家可以在该平台上进行交易。
6. Online Payment（在线支付）：通过互联网进行支付的方式。
7. Mobile Payment（移动支付）：通过手机或其他移动设备进行支付的方式。
8. Shopping cart（购物车）：用于存储网上购物中所选商品的虚拟车，以方便消费者查看、修改商品和结算。
9. Shipping（配送）：将商品从卖家处运送到买家处的过程。
10. Fulfillment（履行）：从订单到发货的整个流程。
包括收货、检查商品、打包、配送等环节。
以上是电子商务常用的十个英语专业术语，虽然这些词汇看起来很简单，但是在实践过程中需要注意的细节很多。
另外，电子商务英语专业术语还有很多，如 SEO (搜索引擎优化)、CRM (客户关系管理)、ERP (企业资源计划)、EDI (电子数据交换)、P2P (点对点) 等，需要从业者们学习和掌握。
总之，在电子商务领域里，学习和掌握这些专业术语的重要性不言而喻。
通过深入了解电子商务中的专业术语，从业者们可以更好地沟通交流，理解客户需求，提高团队运作效率，进而推动企业不断发展。
电子商务英语之专业术语
电子商务英语之专业术语e-business process 电子商务程序online marketing 在线营销World-Wide-Web interf ace 万维网接口f inancial transaction 财务往来business model 商务模式customer service 客户服务dispute resolution 解决争端CR(customer relationship management) 客户关系处理electronic billing and payment system 电子兑帐与支付系统shipping document 运输单EDI(el ectronic dat a interchange) 电子数据交换器intranet企业内部互联网B2C企业和消费者之间credit card veri f ication 信用卡鉴别B2B企业与企业之间intranet 企业内部互联网f inal customer 最终客户market niche市场领域e-commerce 电子贸易sof tware module软件模块IBM 国际商用机器公司(一家大型计算机公司) real time实时back-end 前端XML(extensible markup language) 可扩展标记语言Just-In-Time(JIT)准时生产或及时供应制bandwidth 带宽DigiCash 电子现金URL(Uni f orm resource Locator)统一资源定位器prof it/loss statement 损益帐R&D(research and development) 研究与开发cash-f low 现金流量/现金周转Balance sheet 资产负债表/资金平衡表tangible benef it 有形利益Intangible benef it 无形利益business reengineering 业务重组multi-media多媒体global marketplace 全球市场broadband technology 宽带技术Web site网站target-market 目标市场on-line order 在线订购Web server网络服务器on-line payment 在线支付pro f orma形式发票,估价单search engine 搜索引擎Web page 网页e-mail(electronic mail) 电子邮件public key 公匙PGP(pretty good privacy)一个基于RSA(算法)public key(公匙)加密体系的邮件加密软件end user 最终用户COM(Component Object Model)-部件对象模型PDA(Personal Digital Assistant) 个人数字助理N T(New Technology)新科技HTTP(Hyper Text Transf er Protocol) 超文本传输协议product return 产品回转SSL(Security Socket Layer)加密套接字协议层FTP(File Transfer Protocol)文件传输协议SMTP(Simple Message Transfer Protocol)简单邮件传输协议EAI(Enterprise Application Integration)企业应用集成软件privacy policy 保护隐私措施BU(business unit) 经营单位BPR(business process re-engineering) 过程创新/流程再造distribution channel分销渠道business-to-business 企业对企业营销模式business-to-consumer企业对顾客营销模式brick-and-mortar enterprise 实体企业buy-in买进earnings per share 每股收益market share市场份额net loss 净亏损strategic objective 战略目标discounted price 折扣价格planning horizon规划周期enterprisewide 整个企业范围的return on investment投资回报率market segmentation 市场份额channel effectiveness chart渠道效率图board 董事会legal entity法人实体building block j建造或构造的单位automatic replenishment 自动再补给mail-order operation 通过邮购运作生意的方式local store pricing 当地商店定价apples-to-apples comparison 同类比较commercial suicide 商务自杀online and of f line 线上和线下backorder拖欠定货timely delivery 及时的送货brick-and-mortar business现实生活中商店CEO(Chief Executive Off icer) 总裁/首席执行官best-price guarantee最佳价格保障UPS: United Parcel Service 联合包裹快递公司Federal Express联邦快递Prof it margin 利润national catalog全国商品目录mail-order pricing 邮购定价a work-in store 可以随时去采购的商店chopping out margins on sales 削减销售利润f inancial transaction 钱款交易keeping consumers in the loop 把顾客网在圈里diving your sales and consumer conf idence into the toilet 销售量下降;顾客信心丧失color support of monitor 显示器的颜色配置online inf ormation 网络信息inf orm ation network 信息网site traff ic站点访问量growth rate 增长率customer base 顾客群p roduct description 产品描述database 数据库return rate 退货率f ollow-up calls售后服务电话sales f igures销售金额CyberCash 电子货币公司online venture 网络公司sales tax 销售税top seller 最畅销的货品cataloger邮购商product line 系列产品multiple servers 多个服务器IT(inf ormation technology) 信息技术CTO(chief technology off icer)首席技术官sales projection 销售预测Channels distribution 销售渠道/分配系统Web technology互连网技术eCRM 电子商务客户关系处理client 顾客customized sof tware 按顾客要求制作的软件customer inf ormation 客户信息f ield technician 实地技术人员IP address 地址automated reports 机器自动生成的报告customers’ buying preference 顾客的购物喜好workf low 工作流程virtual private network(VPN) 虚拟专用网sales-f orce automation 销售人员自动化软件customer support 用户支持frequently asked questions(FAQ) 经常提到的问题toll-f ree telephone 免费电话do the trick 解决问题real-time communication 实时交流one-time start-up f ee一次性启动费providing quality suppor t提供高质量的支持sales and service employee销售和服务部门的职工Xerox施乐公司(生产复印机) IP (Internet Protocol)网间网协议IP(Internet Phone)网络电话SQL(structured query language)结构化查询语言V AR(value-added reseller)增值转销商HTML(Hypertext Markup Language) 超文本标记语言in tandem(with) 纵列的;一前一后Primary customers 主要顾客。
电商专业名词汇总
电商专业名词汇总1. 电子商务（E-commerce）：指通过互联网或其他电子手段进行商业活动的过程。
包括在线购物、在线支付、电子营销等。
2. 互联网（Internet）：全球最大的计算机网络，连接了全球各地的计算机系统和网络，为电子商务提供了基础设施。
3. 网络平台（Online platform）：提供在线购物、交易、咨询等服务的网站或应用。
例如淘宝、京东等。
4. 电子支付（Electronic payment）：在电子商务中进行货币交换的方式，包括网上银行、支付宝、微信支付等。
5. 电子商务平台（E-commerce platform）：提供电子商务服务的平台，包括电商网站、电商手机应用等。
6. 电商生态系统（E-commerce ecosystem）：指在电子商务领域中，包括电商企业、供应商、物流公司等相关参与方的综合体。
7. 跨境电商（Cross-border e-commerce）：指跨越国家或地区边界进行电子商务交易的行为，包括进口和出口。
8. B2C（Business-to-Consumer）：企业向消费者销售产品或服务的电子商务模式。
例如在线零售商向个人消费者销售商品。
9. C2C（Consumer-to-Consumer）：消费者之间直接进行交易的电子商务模式。
例如二手交易平台、拍卖网站等。
10. B2B（Business-to-Business）：企业之间进行在线商业交易的电子商务模式。
例如批发商与零售商之间的在线采购交易。
11. O2O（Online-to-Offline）：将线上的电子商务与线下的实体门店相结合的商业模式。
例如线上订购外卖后线下配送服务。
12. 供应链管理（Supply chain management）：管理产品或服务从供应商到最终消费者的整个过程，包括采购、生产、物流等环节。
13. 个性化推荐（Personalized recommendation）：根据用户的兴趣、偏好等个体差异，为用户提供个性化的产品或服务推荐。
【2018最新】电子商务英语专业词汇-word范文模板 (10页)
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==电子商务英语专业词汇一、专业名词1，电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2，电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3，电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4，电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5.网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6，最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management 预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
一、专业名词1，电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2，电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message 拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3，电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4，电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6，最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8 ,internet marketing 网络营销electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体distribute products 配送产品community activities 社区活动marketing objectives 营销目的loyalty program 贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank 在线银行physical bank 有形银行banking activities 银行业务credit unions 信用合作社credit card products 信用卡产品open a checking or savings account 开立支票或储蓄账户10, paper checks 纸质支票banking settlement system 银行结算系统payment data 支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动raw materials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要the management of inventory in motion and rest 动态与静态的库存管理IT solutions 信息技术解决方案added-value 增值in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络二、句子翻译（1,2,14,17,18）（英→汉）1．1)in another word ，electronic commerce is the buying ，selling and trading of goods and services through private and public networks .换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the “connected ” or “online ” computer users .EC的首个发展阶段局限于“在线”计算机用户3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances .据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例如通过无线电视，有线电视，电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers in to living room ”低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代2，1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的2)more than 100 countries are linked into exchanges of data ,news and opinions .超过100个国家已经接入互联网，交换资料、新闻和言论。
3)in traditional business ,buyers and suppliers search for each other through advertising ,trade shows ,brokers,and dealers .在传统贸易中，买方和卖方会通过广告，贸易展会，代理商和中间商来寻找对方4)electronic commerce will lead to a difference in the way we live our lives and accomplish our day-to-day work .电子商务将会改变人们日常生活和工作的方式5)electronic commerce opens up new avenues for the marketing of traditional goods and services directly to consumers .电子商务为传统商品和服务的市场开拓提供了全新的渠道3，1)nowadays ,turning on the computers ,entering various kinds of virtual shopsonline ,customers will find thousands of thousands of business directories ,where they are able to choose the article they want with their features ,specifications ,prices and so on .如今，打开电脑，进入各种虚拟网络商店，顾客就能找到成千上万的企业名录。