上海新世纪版高二上册英语Unit8 Advertisingreading素材S2A
上海新世纪版高二上册英语Unit8 Advertisingreading3S2A课件ppt
• culture-conscious • self-conscious • fashion-conscious • health-conscious • status-conscious • clothes-conscious • a budget-conscious housewife
• conscious • He is conscious of being watched. 她不知道他在房间里。 She was not conscious of his presence in the room.
• I am conscious that I have done right. 他知道必须干这些事。 He was conscious that he must do all these.
can be well developed.
吃了那么多难怪你睡不着。
It’s no wonder that you can’t sleep when you eat so much.
真奇怪他没有通过考试。
What a wonder that he didn’t pass the exam!
• 他整个晚上埋头阅读这本书。 • He was involved in reading the book all
evening. 我们必须考虑当地的条件。
We must take into account the local conditions.
• 在这么多人中认出那个人是不可能的。
• It’s impossible to identify the man among so many people.
上海新世纪版高二上册英语Unit8 advertisinggrammar素材1S2A
Unit8 Advertising-grammar过去分词作表语和宾补一．复习现在分词作表语和宾补（第三课）：二．翻译并注意括号提示部分：1. The result is surprising. (表性质)They are surprised at the result.（表心理）2. Japan is highly developed.(表状态)The photo was developed by Bill.(表动作)3 .The water is boiled. (表状态)The window is broken. (表状态)Susan is married. (表状态)4. The treasure was hidden somewhere by the robbers.(表动作)The department store is closed. (表状态)The department store is closed at six in the morning.(表动作)三．填充并注意括号提示部分：1.see,hear,feel,notice,find,watch等加各种形式的宾补:（1）I saw her____ down the street. (come) (表示正在发生)（2）The old lady saw her grandson _____across the road.(go)(表示动作的全部完成)（3）I often hear her______(sing) (表示动作经常发生)（4）He was glad to see her story____. (print )（注意语态）（5）He heard the door______. (shut ) （注意语态）2. smell,look at, listen to常用现在分词作宾补; like ,want, wish, order常用过去分词作宾补;I smell something_____(burn).I want the work____. (finish)3.使役动词keep, get, catch, leave , set, make 等加各种宾补:keep the car ___(move) keep his eyes_____(close)get the car______(start) get the clock______(go)catch someone _______(steal)4. 使役动词have的各种宾补:（1）have somebody_____(do)=get somebody______(do)让某人干….（2）have something____(do)=get something____(do)使…被干…,遭受…（3）have (get) the car _____(repair) 使…被干…,（4）have(get) the car______( steal) 遭受…（5）have somebody(something)____(do)使…持续不停地干….（6）Can’t (won’t)have somebody (something)_____(do)不允许…干…。
英语高二年级第一学期Unit 8 Advertising_课件1-新世纪版
and scientific data.
1. 目前的经济形势确实让人们忧心忡忡。 ( economic )
2. 在很大程度上，他的成功于他的家庭背景 有着直接的关系。（ extent ）
direction follow the directions for the use of the
medicine.
3. spoil---vt. 搞坏；弄糟; 宠坏；溺爱 spoiled/spoiled ; spoilt/spoilt ; spoiling
The bad news ___________ ( spoil ) my holiday so far.
7. take…into account / consideration 重视；考虑
当我们接受任务时，最重要的是要考虑周全。
When we accept the task, what matters is that we should take everything into account.
6. first of all 首先，最重要的( above all )
First of all, we should cater to students’ particular needs.
First of all , the reason why I choose the house is that it is convenient to the underground station.
Advertising
Word Study
1. economic---adj. 经济的（置于名词前）
上海新世纪版高二年级第二学期Unit 8课件(23张PPT)
Para D-T
satisfy one's curiosity 满足 某人的好奇心
be present at 在场 confess 承认 忏悔 deny 否定 witness v. 目击 n. 目击者 evident 明显的 bring about 使发生
have every reason to do 完 全有理由做某事
Unit 8 Enjoy the Classics
Is She Guilty?
Books you like
influential
stand the test of time
classics
Mark Twain
Once upon a time(很久以前)
Lived a king and his queen
One midnight, in December.
In a ruined(废弃的) church(教堂).
scanning
Para A-C by a twist of fate 命运的阴差阳错 be mistaken for 被误认为 identity 身份 be hidden 被隐藏 terrified 恐慌的 commite the crime 犯罪 practise witchcraft 施巫术
scanning
Para A-C the beginning of the story Q: How was Tom made the new “king”? A:
Tom
Look alike
Prince Edward
Edward’s farther died
King of Wales
Q: Who were brought before the “king” one day? Why? A: A terrified(受惊吓的) woman and her little girl. Practicing witchcraft.
英语高二年级第一学期Unit 8 Advertising_学案2-新世纪版
Unit 8 Advertising
【学习目标】
1．能够基本掌握词汇、词组、句型及语法。
2．重点词组的翻译运用，通过习题加强巩固。
【学习重难点】
1．熟读本课重要单词和词组，掌握这些词汇在课文中的运用。
2．能够分析课文中长句难句的句子结构，正确理解句子。
【学习过程】
一、重点词组
1.花费在……/ 做……
2.广告的经济效应
3.消费品产业
4.通过……方式
5.直接邮寄广告
6.在很大程度推动
7.首先
8.确定市场
9.解决，找出
10.符合……需要
11.把……考虑在内
12.生病
13.利用
14.提问
15.支持
16.设计广告项目
17.引用科学数据
18.增加……真实的价值
19.达到预期的目标
20.每日生活
21.和……有关系
22.成功的做……
23.认为
24.执行
25.高度的文化意识
26.占主导地位，接管
27.由于，多亏
28.关掉，切断
29.错误的做
30.多达，直到
二、翻译句子
1.据说如今全世界每年有超过400亿美元花在广告上。
2.事实上，人们广泛认为全球经济在很大程度上被广告所推动。
3.一个成功的广告至少包含三个方面。
4.确定市场以后，他们就要找出最好的方式来满足这个市场的需要。
5.因此，他们要考虑目标消费者可能有的各种愿望和忧虑。
6.有时候还会花钱请名人来支持该广告。
7.巴西人认为热汉堡并不是理想的海滨野餐食品。
8.研究潜在的客户的文化背景，否则这个广告项目将被毁掉。
英语高二年级第一学期Unit 8 Advertising_教案4-新世纪版
Unit 8 AdvertisingPeriod 3【教学目标】1．掌握过去分词作表语及宾语补足语的用法，并复习不定式及现在分词作表语及宾语补足语的用法，并能在真实的语境中熟练地应用这一语法结构。
2．了解广告的相关知识，能归纳总结成功的广告所必备的要素。
3．能谈论自己喜欢或不喜欢的广告并说明原因。
4．能自己做一些简单的广告设计。
【教学重难点】1.关键词◆语言知识类：by means of , recognize , to an extent , first of all , identify , in question , meet the needs of , take…into account , fall , ill, intend , make use of , back up , quote , add…to , Reach the expected goal, potential, be related to, cater to, be highly culture-conscious, carry out, spoil.◆交际功能类1) 广告类型：TV/radio advertising, TV/radio commercials, newspaper/magazine advertising, mail advertising, billboard advertising, bills and posters, Internet advertising, neon sign, show window advertising, Sandwich board.2) 一些著名商品名称：Kodak, Nike, Adidas, Coca-Cola, McDonald’s, KFC, NOKIA, Sprite, Samsung, Motorola, Pepsi, Nescafe, Motorola, Toshiba, IBM, Intel, Panasonic, Lenovo, Philips, Toyota, Maxwell coffee3) 广告中所用的修辞方法：simile(明喻), metaphor（暗喻） personification（拟人）, pun（双关）, hyperbole（夸张）, parallelism排比）, rhetorical question (反问), irony(反语), rhyme(押韵)2．功能：To learn how to recommend sth to a customer and to learn how to persuade someone to buy sth.●They’re very good for the price.●How do you like this pattern?●It wears well and keeps its shape.●It’s the latest and it’s very popular.●It’s very durable.●I’m sure you will find this one very satisfactory.●Come on. Take it!●I think it’s well worth the money.●Go for it!●If I were you, I would certainly take it.●You won’t be disappointed.●I can assure you of its qualify.2.语法点：本课语法教学重点是学过去分词作表语及宾语补足语的用法。
上海新世纪版高二上册英语Unit8Advertisingreading教案S2A
Unit8 What Is Advertising?——reading ·Language learning objective:To help students learn to master key language points in Paragraphs A and B·Skill objectives:To help students to understand the difference between English and Chinese in translationTo help students to improve the reading skill of identifying pronounsTo help students to use the patterns and structures in real situations·Aids:Multimedia·Procedure:Revision :plete the sentences with the Chinese given.1.Advertising can produce ______________________ ( 经济效应）on the whole society.2.___________________ （全球经济）has grown 10% during 5 years.3._____________（首先）, we'd better make sure we've got everything we need, then we willstart.4.Its success will depend ________________ (在很大程度上）on their hard work.5. _________________________________（消费品产业）is from cars to chocolate, from coatsto chairs..2.Fill in the blanks with the phrases given.1.He _______________ every chance to watch all kinds of advertisements.2.The company invited Zhou Jielun to ________ the product.3.He ______ some scientific data from the magazines.4.Advertisers should _______________ the market.5.The consumers at last ______________ the value of the new product.Language points:Paragraph A:It’ said that… / by means ofParagraph B:involve / work out / add…to (optional)identify pronounsMatch work: work outA. That is, they need to work out who will buy the product in question.B. Then , having identified the market, they will work out the best way to meet the needs of this market.C. Have you worked out this problem yet?D. I can’t work out the meaning of this poem.E. I will work out a plan of studying.Assignments:1.Go over what we’ve learned today2.Learn paragraph B by heart3.Preview the rest of the text课后检查：Complete the sentences with the given phrases in proper forms：1.The fans _________________ the Chinese football team with cheers.2.We express our thought ____________________ words.3.________________ she just smiled, then she started to laugh.4.Have you ___________ this problem yet?5.The girl _______________ are not in school today.6.Students are to learn to ___________________ their time to develop various skills and abilities.7.We should ____________________ the quality as well as the prices of goods.8.Please _______ some sugar ____ my tea.。
英语高二年级第一学期Unit 8 Advertising_教案5-新世纪版
Unit 8 Advertising【教学目标】1．To help students get a general idea of the text.2．To discuss the impact of advertising on people’s daily lives.3．To help students to be rational in selecting products.4．To motivate students to form appropriate attitude towards advertising.5．To develop students’ integrated skills in listening, reading and speaking. 【学情分析】广告在生活中无处不在，对人们的生活产生了重大的影响。
一个成功的广告在很大程度上决定了一个新产品未来的命运，然而，有的广告产品人气旺，人们趋之若鹜；有的广告产品无人问津。
本单元通过课文介绍了广告的社会效应，成功广告所应具备的要素，并通过了成功与失败案例作了有力地说明。
通过学习，学生能对日常接触的广告做出描述与评价，并分析其成功要素，或情绪的渲染等广告业常用的设计理念；能交流各自对于广告对人的生活的影响的不同看法；能懂得如何才能成为一个理性的消费者。
同时，通过听说以及阅读来提高学生们的语言表达能力，激发学生对于英语学习的兴趣。
【教学重难点】1．Learning about the essential elements of a successful advertisement2．Listening for information on advertisements3．Expressing attitudes towards advertising4．Improving skimming and scanning5．Listening for main ideas and details in the materials6．Learning to conclude the main idea of the materials【教学过程】教学活动导入 AdvertisingI. Warming-up:A．An advertisementB．Topic ReleaseT: What impressed you? Yeah, McDonald’s advertisement the baby is happy whenseeing McDonald’s.Where can we find advertisements?Advertisements are found in newspapers and magazines, on the Internet and almost everywhere in daily life. Almost everyone is influenced by advertisements like the baby.What’s your favorite advertisement?Here I’d like to share three advertisements with you. You know, I like it because they are easy to remember and easy to understand.C．ListeningT: Listen to the three advertisements on the recording. For each one, write down the name of the product, its special features and the price. Listen for the main points only. Do not worry if there are a few words which you don’t understand． The pictures below will help you.Listening: three advertisements(If students fail to get the main points, listen again.)T: Do you believe the advertisers’ claims? Will you buy the advertised products?Now that advertisements have a great effect on us.What is advertising?S: (students’ opinions)T: Our text will tell us what advertising is.II. Text-understanding:A．Listen to the text, trying to read after the tape.B．Read the text paragraph by paragraph, trying to fill in the form.(For the first time students are required to finish “topic sentences”, and then check the answers. For the second time they are asked to find details about each paragraph. Check the answers paragraph by paragraph.)C．Retell the text in your own words.T: It’s a pair work. When I say “start”, A begins. When I say “change”, B begins. You are given three minutes to finish the task totally. After that, I will invite some of you to retell the text to the whole class.III. Discussion:T: The writer has discussed two main aspects of advertisements: the impact and the factors of successful advertisements. As we all know, every year a large sum of money is spent on advertisements. Why do manufacturers spend money? Are customers influenced by advertisements?T: I’ve prepared two topics for you. You can form a group of four and then discuss one with each other. And then I’ll invite you to share your ideas with us. Give you three minutes. Start, please!1．What’s the purpose of an advertisement?2．How do advertisements influence people’s shopping habits?T: I’m sure you’d like to share your ideas with us. Would you please be the first one?IV. Listening Comprehension:T: You can find further information about the topics in my tape. Listen carefully. For the first time please listen to the tape carefully, trying to understand the main idea. For the second time please fill in the blanks.Try to Become a Rational Consumer﹡The purpose of advertising is to _______ customers of available products or service and ______ products.﹡Generally speaking, customers are rational because ________ and _________ considered when buying products.﹡Sometimes customers have no idea of the ______ for a purchase. For example, the sugar-coated breakfast food is bought because of a _________ motive.﹡Customers must try to become a more ________ and _________ consumers.T: Advertisements play a vital role in our daily life. They can promote sales of products, but sometimes they can also make people crazy. Many adults will buy things they don’t need just because of the advertisements. Children will ask money from parents to buy things advertised on TV. We must be rational when doing shopping.V. Further Practice:1．Cheated by some advertisement, you will?2．Imitate an advertisement you are familiar with or create an advertisement of your own?3．Is it right to ban some products from TV commercials? If you agree, which of the following should be banned? Why?*Cigarettes? *Alcoholic drinks?*Expensive toys? *Any others?VI. Assignments1．Finish Ex. B &C22．Writing:Why a lot of ads are so popular with customers? (About 100 words)。
上海新世纪 高二上 Module 4 Unit 8 Advertising(共23张PPT)
wide range of products and media it touches
and reaches.
• The success of an advertisement 3 a number of factors. The first two prepare advertisers for the actual 4 of their advertising programme. The focus of this stage is to 5 potential customers. They need to 6 the features and needs of different buyers and 7 ways of fulfilling their desires and reducing their worries. This stage requires the advertisers to study the 8 of the customers. Without such awareness, it’s hard for any advertisement to be successful globally.
• and images their advertisement should contain and what slogans they intend to make use of. Then celebrities(名人) are sometimes employed and invited to back up the product. Scientific data are often quoted as a means of adding truthful value to the advertised product.
高二英语下学期上海新世纪版unit8《Advertising-reading》+Word版含解析
5.T_h__e_c_o__n_s_u_m__e_r_-p__ro__d_u_c_t i_n_d_u_s__tr_y_(消费品产业） is from cars to chocolate,
from coats to chairs.
1、人才教育不是灌输知识，而是将开发文化宝库的钥匙，尽我们知道的交给学生。 2、一个人的知识如果只限于学校学习到的那一些，这个人的知识必然是十分贫乏的2021/10/162021/10/162021/10/1610/16/2021 8:52:09 PM 3、意志教育不是发扬个人盲目的意志，而是培养合于社会历史发展的意志。 4、智力教育就是要扩大人的求知范围 5、最有价值的知识是关于方法的知识。 6、我们要提出两条教育的诫律，一、“不要教过多的学科”；二、“凡是你所教的东西，要教得透彻”2021年10月2021/10/162021/10/162021/10/1610/16/2021 7、能培养独创性和唤起对知识愉悦的，是教师的最高本领2021/10/162021/10/16October 16Байду номын сангаас 2021 8、先生不应该专教书，他的责任是教人做人；学生不应该专读书，他的责任是学习人生之道。2021/10/162021/10/162021/10/162021/10/16
t_o__u__c_h__e__s_ just about every consumer-product V.
industry, from cars to chocolate.
影响
with the help of
An advertisement reaches its consumers by means of TV and radio broadcasting….
英语高二年级第一学期Unit 8 Advertising_学案1-新世纪版
Unit 8 Advertising【学习内容】过去分词作表语和宾语补足语【学习目标】1．能掌握过去分词作表语和宾语补足语的形式。
2．能理解过去分词作表语和宾语补足语的结构，并能使用此结构翻译造句。
【学习重难点】能理解过去分词作表语和宾语补足语的结构，并能使用此结构翻译造句。
【学习过程】I. 过去分词作表语The teacher seemed quite delighted at the idea.When we heard of the story, we were deeply moved.His hair is nearly all gone.过去分词作表语表示主语的_________和_________。
注意：①作表语的过去分词，________的意味很弱，主要表示动作的_______和某一_______，相当于一个形容词。
The boat is broken.The street is crowded.②表示______的过去分词：disappointed, excited, surprised, pleased…表示______的过去分词：lost, known, married, dressed, gone, drunk…Later they found that they were lost.The happy time is gone.③过去分词作表语：强调____________________被动语态：强调____________________My glasses are broken. (________)My glasses were broken by my little daughter. (________)He was surprised at the news. (________)I was greatly surprised by a knock at the door. (________)Practice:1.这本书很有趣。
上海新世纪版高二年级第二学期Unit 8 Enjoying the Class(2)课件
Two Cities. ▪ Before he became a story writer, he took up a job as a
steamboat pilot/ airplane pilot, which was cut short by the outbreak of the Civil War. ▪ He then spent time traveling and writing various newspapers pieces that were insightful and humorous/ romantic and fantastic.
cqaemnuditpintahgige?n
▪ From Mark Twain’s writings we can infer that he _____________.
A. once ran for governor but failed
B. was once the governor of New York State
• Establish the theme of your story of Prince Edward, and create your plot line.
教材分析
▪ 教材内容简述 ▪ 学生情况分析 ▪ 确定，读懂课文内容。 ▪ 运用学习到的文本内容和语言，简要介绍
called; quit
the people’s author
Some inspiring and motivational quotes by Mark Twain
上海新世纪英语高二上册全部课文(包括Additional Reading)及重点词组整理
上海新世纪英语高二全部课文（包括AdditionalReading）及重点词组高二第一学期1. Food in the United States2. The world’s best ethnic food3. The global drink4. Coffee5. The Mexican (Adapted from The Mexican Jack London)6. Pele7. The Olympics8. Stars from the south9. Why did I quit hunting?10. Jane Goodall11. Oceans under threat12. What is forestry?13. Shopping in the States14. Henry Adam’s shoes15. What is advertising?16. Three advertisements1 1. Food in the United StatesMany changes are taking place in food styles in the United States. The United States is traditionally famous for its very solid and unchanging diet, chiefly made up of meat and potatoes. Now people in America have many different choices: ethnic food, health food, and fast food, in addition to the traditional home-cooked meal.Ethnic restaurants and supermarkets are common in the United States. Being a country of immigrants, the United States enjoys a wide variety of ethnic food. Most American cities and towns are filled with restaurants serving international cooking. Many even have ethnic sections: Chinatown, Little Italy, or Germantown. Having vast ethnic choices, Americans can enjoy food from all over the world. Besides sections of cities, there are ethnic regions, which are well-known for certain food because of the people who have settled there. For example, in southern California, there are many Mexican restaurants.Health food became popular when people began to think more seriously about their physical well-being. Health food is fresh, natural, and unprocessed food, which does not contain preservatives to make it last longer or chemicals to make it taste or look better. People who are keen on health food are usually vegetarians. They don’t eat meat, but live on beans, cheese, and eggs.Fast food restaurants are now expanding rapidly all over the country. In the United States, speed is a very important concept. People usually have a short lunch break because they just do not want to waste their time eating. Fast food restaurants are places that take care of hundreds of people in a short time. There is usually very little waiting, and the food is always cheap. Burgerand pizza places are just two examples.Americans’ attitude toward food is changing, too. The traditional big breakfast is no longer popular. However, coming to rediscover the social importance of food, Americans find that dinner with family and friends is a very special of enjoying time together. Like so many people in other cultures, many Americans are taking time to relax and enjoy a wider variety of tastes at dinner, even if they still rush through lunch at a hamburger stand.2 2. The world’s best ethnic foodHow can you travel the world without leaving your own country? Visit an ethnic restaurant! Trying foods from other countries is a great way to experience different cultures. People around the world have unique and creative ways of preparing food. The ingredients they use may surprise you.So what are the world’s best ethnic foods? Everyone has his or her own personal favourites, and so do we. The following are the world’s three best ethnic foods---other than Chinese food, of course!ITALIAN When you visit an Italian restaurant, order a pasta(意大利面食) dish. The Italians have hundreds of ways of preparing this food. Pastas usually come with flavourful tomato or cream sauces, which give the dishes a powerful, rich flavour. There are also different kinds of cheese.When ordering Italian food, you choose one main dish for yourself. You may, however, order an appetizer to share with everyone at the table.MEXICAN What’s great about Mexican food? Most of it you can pick up and eat with your hands!One major Mexican food is the tortilla(尤指墨西哥人食用的玉米薄饼). Mexican chefs mold this corn or flour-based material into round, flat shapes. The tortilla then gets filled with ingredients such as cheese, meat, sour cream, beans and other vegetables. Tortilla dishes can be fried, baked or toasted. Don’t forget to add hot sauce---Mexican food is great with a bit of spice! INDIAN India is the land of curries and strong flavours. You can smell a good Indian restaurant even before you walk through the door!The eating method of Indian food also takes a bit of getting used to. Peal off some flat fried bread and use this “spoon”to get food from a shared dish. You can finish the meal with Indian-style milk tea.While Chinese food is great, try something new and expand your horizons. After all, variety is the spice of life!3 3. The global drinkTea, the global drink, is consumed around the world more than any other drink except water. Originating in China, tea has long established itself as the national drink of this country, the nation with the biggest population on earth.A century before the birth of Christ, tea was described in Chinese texts as a health drink that made one live longer. Tea is still being regarded as such. Scientific studies have suggested that drinking five cups of tea a day can be compared to having two servings of vegetables. Both green and black teas are claimed to be effective for preventing cancer, heart disease, and many other deadly disease. There is only one point people need to be aware of when they drink tea---it should not be drunk along with meals. This is because an element contained in tea can interfere with thebody’s absorption of iron.Tea, a popular drink in China and many other countries, is carefully prepared according to local customs. The Chinese put loose tea in teapots, add boiling water, and serve it in teacups. The strong tea from China’s Fujian Province is drunk in tiny cups before dinner. Lighter teas with jasmine, rose or other flowers, are special to China’s Changjiang River regions. These are usually served after dinner to help digestion.In England people use teabags and mugs. Many English people, travelling away from home, feel at a loss if their favourite teabags are not available. Afternoon tea in England is still a time-honoured tradition. It’s a good opportunity for people to socialize or discuss business matters, though now more young people prefer a cola.In Japan, a tea ceremony is often held while people are drinking tea. The ceremony, usually held in a teahouse, dates back to the sixteenth century. Guests follow strict rules set up then and the tea used is a powdered green tea. Though still practised today, the tea ceremony may not be as popular as it used to be. Young Japanese tend to favour other drinks.4 4. CoffeeWhen coffee was first introduced in Europe in the 1600s, there was a great deal of controversy about it. Many doctors said that coffee was a strong poison and should be forbidden. Others, however, insisted it was good to drink coffee. Then, “coffee houses”sprang up everywhere. Today, coffee has become a global drink and it is consumed by one third of the world’s population.Tests show that when coffee is given in large doses to animals, it can actually act as a poison. Coffee can also produce negative or even poisonous effects on small children. But for adults who drink it moderately, it is by no means a poison.Coffee contains caffeine. Most people believed that it is the caffeine that produces all the effects that coffee has on the body. Of course, the other elements in coffee have a role to play.Here are some of the things that happen when people drink coffee. The smell of coffee itself produces stimulating effects in various parts of the body. The blood vessels(血管) in the brain open wider so that the flow is improved, and this removes some of the poisonous substances from the brain. Coffee increases the pulse rate(脉搏), which means it stimulates the heart, and the muscles can thus work harder. Coffee makes the stomach work more actively, which is worthwhile for healthy people, especially when drunk after a heavy meal.Coffee actually produces different effects on the body at different times of the day! The morning coffee, for instance, helps the body get rid of waste products produced during the night. Coffee after lunch helps digestion. Afternoon coffee acts on the muscles and helps us feel less tired. And coffee taken in the evening seems to stimulate the mind and the imagination!However, there always two sides to everything. Caffeine is stimulating, so a lot of people avoid drinking coffee at night, which is the time when people want to go to bed instead of feeling stimulated. Furthermore, some people get hooked on coffee because of the caffeine, and that has always been considered negative.5 5. The Mexican (Adapted from The MexicanJack London)Rivera was determined to help his people at the cost of his life. he fought against stronger and tougher boxers in the ring to make money for his people. He often lost at the beginning, but he grew more experienced.One day he was engaged in a very tough fight against a champion boxer, Danny. Rivera didn’t match Danny in height, weight, or skills. And he was not half as popular. However, “The winner takes all!” And Rivera stubbornly asked for all---all he had on his mind was making the money for his people.The fight was going on and on. The whole stadium was cheering for Danny; there were few on Rivera’s side. However, Rivera survived on blow after another; his excellent defence was frightening.Danny rushed, forcing Rivera to give him a clinch. Was it a trick? Rivera thought to himself.Yes, it was. But Rivera was smart enough to avoid it. He backed and circled away.He pretended to clinch with Danny’s next rush. Instead, at the last instant, just as their bodies should have come together, Rivera went quickly back. He had fooled him!While Rivera was dancing away, Danny kept challenging him openly. Having run after him for two rounds, Danny found the boy not even daring to come near him. He started to throw all caution to the winds. Rivera was struck again and again. He took blows by the dozen---just to avoid the deadly clinch.In the seventeenth round, Rivera, blown heavily, bent down. His hands dropped helplessly. Danny thought it was his chance---the boy was at his mercy. He decided to strike the deadly blow. But before he could do that, Rivera caught him off his guard and hit him in the mouth. Danny went down. When he rose, Rivera gave him another blow on the neck and jaw. He repeated this three times.Danny did not rise again. The audience shouted for him to stand up. But the miracle did not happen.“Count!” Rivera cried to the referee. When the count was finished, Danny, gathered up by his assistants, was carried to his corner.“Who wins?” Rivera demanded.Unwillingly, the referee caught his gloved hand and held it high up.Rivera, unattended, walked to his corner, where his assistants had not yet placed his stool. He didn’t care. All he could remember was that he had got the $5000 he needed. “The winner takes all!” What mattered to him was that his people could use the money to buy guns.6 6. PelePele was born in Brazil in 1940. Like many other Brazilian kids, Pele loved football and often played the game in the streets. He also went to school and did odd jobs to help bring in money for the family. However, what he loved best was to play football in the streets or practise kicking the ball with his father (also a great football player).Pele gained the attention of some coaches, first in the neighbourhood contests and later as he led his team to win the junior league tournament two years in a row. At the age of fourteen, Pelewas playing for one of the first professional football teams in Brazil. As Pele became the most popular game everywhere in the world, except for North America. What had begun as a British sport became the favourite sport of people all around the world. Football became a truly international sport.Pele was in the Brazilian team in the World Cup matches of 1958. Before 1958, the Brazilian ream had failed in the finals three times in a row. Some sports writers said the Brazilians, though gifted, had no discipline. In the 1958 finals against Sweden, Pele kicked the winning goal, and he returned home a hero.However, he never forgot his poor fellow men. Pele owned dozens of apartment houses, in which he often allowed poor families to live without paying rent. He bought his mother the home he had promised her when he signed his first professional contract. But the most exciting moment of all was in 1969, when Pele scored his thousandth goal. As football fans stormed onto the field and reporters begged for a speech, all he said was, “Remember the poor children.”Today, Pele is one of the most famous athletes in the world. He retired in 1975. however, soon after that, he decided to play for three years with the New York team. He could not resist the challenge of trying to make football popular in the United States, one of the few countries in the world where football had not become the national sport. In 1977, Pele retired for good at the age of thirteen-seven.77. The OlympicsThe Olympics are the most important international competition in terms of scale, skills, and number of athletes.The games are divided into two parts---the Summer Games and the Winter Games. The two parts are held in such a way that there are two years in between but four years before one is repeated.The Olympics were first celebrated in 776 BC in Olympia, Greece, and were held every four years until 393 AD. Then, they were brought to an end by the Roman emperor. It was not until the 1890s that the world saw the modern summer games. In 1896 the first modern Summer Olympics were held in Greece because that was where the tradition started. After that the Olympics would move to a different city every four years. In 1924, the Winter Olympics were added to the schedule. The Games were to take place in a separate, colder place. The event was cancelled during World War Ⅰ and World War Ⅱ for reasons known to all.Examples of modern Summer Olympic events are track and field events, ball games, diving, gymnastics, swimming. Typical Winter Olympic events are skating and skiing.The Olympic records are the world ones. An Olympic gold medal carries as much weight as, or even more than, any other gold medal won at other international competitions. The skills and determination demonstrated at the Olympics have come to stand for the peak of human physical strength and will power.It was not until the late twentieth century that Chinese athletes began to amaze the world with their excellent performance at the Olympics. Coming out number one many times in the Olympic events, Chinese athletes have brought home one gold medal after another in swimming, diving, gymnastics, weight lifting, and a number of ball games. At the turn of the twenty-first century, the world witnesses Beijing being selected by the International Olympic Committee (IOC) as the host city for the 2008 Olympics. This has added a brilliant touch to the picture of modern Chinese sporthistory.Though once marked as “the Weaklings of East Asia”, the Chinese have always been looking forward to achieving the dream of becoming a sports giant. After continuous efforts for years the dream is gradually coming true, and it is understandable why the Chinese let out cries of joy the night Beijing’s bid to host the 2008 Olympics was approved!88. Stars from the southThe summer of 2001 saw Australians win the Cycling Tour de France, beat the world at cricket(板球) and rugby, and have a player in the final of the Wimbledon Tennis Tournament for the eighteenth time.Many countries would be amazed at that kind of success. For Australia, it was just a typical sporting summer. At the 2000 Olympics, Australia came fourth in the medals table. That does not sound so great, yet Australia has a population of only 19 million. There are more Olympic medal winners per head of population in Australia than in any other country.What is it that makes Australians a sporting people? This is a question that many people involved in sports have asked themselves over the years.Some of the answers are simple. Sport needs space. Australians have 7.4 million square kilometres of space to play sports in. many other countries are either too crowded or too small to encourage everybody to take part. Besides that, Australia is a warm, dry country. This encourages people to go outdoors to enjoy themselves. Furthermore, since 85 per cent of Australians live near the sea, they learn water sports early; and since sharks swim off the coasts of Australia, they also learn to swim very fast.However, it is not just the environment. The Australian government invests heavily in sports. Instead of just looking for the gifted people and training them, the emphasis is on trying to get everyone to join in. So Australia has a small population, but a large number of sports-loving people to choose from.Other reasons go deep into the history and culture of the country. When the British first found Australia they decided that it would be a great place to send criminals to. Life for the first Australians was very tough, so they had to be independent and develop a will to win just to survive. Yet they also had to be able to trust each other and be willing to help each other out. In order countries, coaches train people in mental toughness and team building. In Australia, these qualities are part of the general social environment.Being far away from Europe also meant that Australians were far away from the centres of Western arts and cultures. As a result, sport itself has become a way of cultural expression and part of the Australian nationality. An English football fan wants to see the national team do well, but really cares more about his local club. For an Australian, representing the nation is the most important thing of all. Everything else is just good practice. Being good at sports is part of what it means to be an Australian.99. Why did I quit hunting?Why did I quit hunting?Well, it isn’t a long story, but I wonder if you will really understand.I used to be crazy about the hunting season. I could hardly wait for those dry, cold mornings, that cup of hot coffee and then the walk over fresh-fallen snow, a fine rifle(步枪) in my hand.There’s a thrill in hunting, an excitement that comes over you when a deer crashes out of the bush. You are waiting for him with death. After hunting, you also feel great. There’s the bit of showing off with the boys---the fine head of the deer hung high up on the wall---sure, there’s a thrill in all of it.There’s beauty in the woods, too, especially late in the fall. Sometimes you walk among the huge trees, where the sunlight filters through. It’s quiet and big, with touches of white and green and gold. And the silence is like that of a church.It was like that the last time I was in the woods. I was alone, packing a rifle, a thermos(保温瓶) of coffee and three thick sandwiches. I went up into the hills, heading for a well-used deer trail. Sure enough there were fresh tracks in the snow. I turned over a few rocks to clear the snow and settled down behind a little bush. It was pretty cold, but I was dressed for it and didn’t mind.I sat there for about an hour. It was then that I saw him. A deer, a big beautiful deer! He was off to my left. There was no cover nearer to him than 30 yards. Surely I couldn’t miss! I waited for him to realize I was there. I waited for him to be shocked and run away. But he fooled me completely. He came towards me! He was curious, I suppose, or maybe he was stupid---how else can you explain it?He was not quite young, but a deer in his prime. He must have known about men and guns. But he came closer, putting one foot before the other, slowly and purposefully. His big eyes never moved from my face. Well, that deer walked right up to where I was sitting. Then he stopped and looked at me!What happened next is hard to believe, but it’s true. And it all seemed quite natural. Just as when a friendly puppy comes near you, I reached up and scratched his head, right between the horns. And he liked to be scratched. That big, wild, beautiful deer bent his head like a young horse. In fact, he practically asked for more. I scratched his head and his nose poked at my shoulder. He didn’t even tremble. I fed him my sandwich! Yes, I know what a deer eats, but that deer ate my sandwich. Well, he finally went his way, down the hill and up the deer trail. Shoot him? Not me. You wouldn’t have either, not after that. I just watched him go.There’s very little more to tell. I picked up my thermos and the wrapping for the sandwiches, and started walking back. I was about half way back when I heard two shots, followed by a dull slam a few seconds later. Those two shoots usually mean a kill. I had forgotten there were other hunters that day.Those hunters would never know they could have scratched his head…1010. Jane GoodallIn 1960, the twenty-six-year-old scientist Jane Goodall risked entering the thick bush. She intended to discover how chimpanzees(黑猩猩，缩写为chimp) were like human beings. She found out, instead, how much we are like them. Goodall broke new ground with her active involvement with some chimpanzees. She lived among them, ate and played with them and earned their trust by simply observing how they lived. Before Goodall, most visitors had frightened the chimps back into their rain forests. As a result, very little was actually known about them. Goodall, who insisted on going into the bush alone for longer periods of time, collected more information about apes(类人猿) than all other scientists put together.Born in London to a writer and an engineer with a passion for car racing, Goodall received their daring and imagination---qualities that, along with her curiosity, would serve her well in herfuture occupation. She was inspired at seven by the stories of Dr Dolittle, the scientist who could talk to animals. And with her stuffed toy chimpanzee by her side, the young girl spent hours studying worms(蠕虫，蚯蚓) in the garden, hens in the henhouse, and whatever insects she could find.After she graduated from high school in 1952, Goodall worked as a secretary at Oxford University. Even then she knew she wanted to go to Africa.In 1957 she was invited to Kenya(肯尼亚) to visit a friend, where she met the world-renowned anthropologist(人类学家) Louis S.B. Leakey. Goodall’s enthusiasm impressed him and he hired her as an assistant. Leakey later recommended her to a two-year research project studying chimpanzees in Gombe(冈贝，位于坦桑尼亚).It was a difficult decision to send a young woman, with neither a college degree nor scientific training, on such a demanding task. Leakey had trust in her, but his colleagues predicted the young woman would fail. Goodall proved them wrong. Goodall tried hard to observe the chimpanzees and to be observed in return. Eventually, the chimps grew to regard “this white-skinned ape” as their friend. Goodall made a number of surprising discoveries.She found that chimps used tools to dig ants out of their hills for food. Goodall found that chimps experience a wide range of emotions like anger and grief as humans do. Her discovery was a significant breakthrough. Among her famous works are: My Friends: the Wild Chimpanzees (1967), and In the Shadow of Man (1971). These, along with her numerous films, TV specials and articles, made her one of the best-known scientists of the 20th century.1111. Oceans under threatPeople use oceans for trade, travel, tourism, and recreation. We also take food and resources from oceans. All these activities can have harmful effects on the oceans and the creatures that live in them. Overfishing and pollution are the most common problems. Oceans link countries all over the world; seawater circulates around the globe, so what we do in one part of the ocean can affect another.OVERFISHING In parts of the world, fishing boats with huge nets sometimes take too many of the same species of fish from a small area, causing some ocean waters to be overfished. As a result, there are not enough fish left to breed in these areas. This affects other fish in the food chain, and it affects people because there eventually may not be enough fish left to eat. In some parts of the world, limits have been set for the number of fish to be caught at one time.THREATS TO MARINE LIFE Some species of marine creatures are now rare because too many have been killed for food or sport. Tropical islands and coasts with coral reefs(珊瑚礁) also attract large numbers of tourists every year. Indeed, this helps people develop an understanding of marine life. however, coral and shellfish(水生贝壳类动物) can be destroyed by heavy boats. Divers, who stay under water just for fun or to hunt for souvenirs, are disturbing the natural cycles of marine life.POLLUTION One of the biggest threats to oceans is pollution from industry. Most pollution happens in coastal areas. In fact, many coastal cities and ports are reported to have long been polluted by chemicals and other harmful things from heavy industries. The industries dump these materials into the nearby rivers, which then wash them into the sea. Once they settle on a continental shelf, pollutants pile up. We do not know a great deal about the long-term effects of pollution. However, we do know that the North and Black Seas in Europe have been polluted somuch that the marine life is poisoned and may never recover.POSSIBLE SOLUTIONS All countries of the world need to work together to share ocean resources fairly. Laws are to be made and regulations are to be enforced to prevent overfishing and pollution. It is also hard to make people obey laws when our oceans are so vast and difficult to patrol. However, we should all learn to understand how important it is to manage the world’s oceans now and in the future.1212. What is forestry?Anyone who travels across the US sees so many forests everywhere that he might well wonder why the Americans have to worry about protecting them. Don’t they have too many forests with so many trees right now?Actually, about a third of all the land area in the US is forestland. Yet, one of the most important things Americans can do for the future of their country is to see that these forests are properly cared for! This is being done in Britain and elsewhere.First, just imagine all the products we obtain from trees. Fruits, nuts, and sugar are only some of the foods. Buildings, tables, and boats come from trees. Also coming from trees are paper and toys---the list is almost endless.Second, forests reduce the danger of damaging floods and help control our water supplies. It is believed that the floods in China in the 1990s were closely related to the illegal cutting down of trees along the banks of the rivers. Under a good forest, there is rich soil, which easily absorbs heavy rains or melting snow. And, of course, our forests provide wonderful vacation spots for millions of people.Having benefited from all that forests provide, mankind has started to take good care of forests. The care of forests is called forestry, which is considered to be one of the many new sciences of our time. In fact, forestry has been practised in some European countries for hundreds of years.In most forests, it is important to harvest trees when they are mature. Otherwise, the old trees would take up space that could be better used for fast-growing younger trees. A large area of mature trees, having been cleared, is replanted by hand or nature. Great care and skill are needed in harvesting and replanting trees to make sure that there will be a good new growth of the right kinds of trees. This is why forestry has now become a science.The country with the largest forest area is Russia. Brazil ranks second, Canada third and the United States fourth. Did you know that despite all the efforts to prevent them, about 200,000 forest fires occur each year in the US? And in Australia forest fires break out simply because the weather is too dry. Thus there is still a lot more for us to learn about our forests and our nature.1313. Shopping in the StatesI love shopping, even if it is just window-shopping. Shopping in the States is always a pleasant experience. There are different types of shops catering to your particular needs. To buy groceries, you can go to the convenience store, the supermarket or the mass merchandiser (such as Wal-Mart). To buy some clothes and big-ticket items, you can go to the mall or factory outlets. I go to two places most often, the supermarket and the mall.In almost every city or large town, you can find several big chain supermarkets, each with a good number of checkouts. They are one-stop shops since you can buy almost everything there:。
《Unit 8 Advertising课件》高中英语新世纪版高二上册3846
Para.B (page 96) I. Scan the passage in 30 seconds and answer the following Qs.
1. What is the topic sentence?
A successful advertisement involves at least 3 things
target consumers
✓ Designing the
advertising programme.
1. Words and images 2. Slogan 3. Celebrity 4. Scientific data
Para C,D,E: Scan Para.C D E in 1 minute and
Guess what goods advertised in the following ads.
Ads
When it comes to advertisement, what come into your mind first? • Famous Stars?
• Eye-catching design of the logo?
✓ Indentifying the market.That is Who will buy the product
take into the desires and ✓ Working out the ways to account worries of the
meet the needs of the market.
• ious media?
• Easy-to-remember slogan?
Task:
You are expected to promote 促销 a
上海新世纪版高二上册英语Unit8Advertising教案S2A
Unit8 Advertising一单元分析（Unit Analysis）(一) 单元地位（Unit Position）1. 本课介绍了广告的影响，成功的广告所必备的要素；并通过给出成功和失败广告的实例来说明文化背景知识对广告设计的重要性。
2. 针对本课主题“广告”教师可通过设计一系列的活动。
让学生了解并熟悉设计广告的一些必备的要素。
然后根据这些要素，学会设计一些简单的广告。
并在此过程中学习如何通过组织论据来支持自己的论点的写作方法。
3. 本课中涉及的语法项目主要是学习过去分词在系动词后面作表语及过去分词用于一些特定的动词之后充当宾语补足语的用法。
教师可通过复习不定式，现在分词作表语及宾语补足语的用法来引入过去分词的同类用法。
并通过比较、归纳不定式、现在分词及过去分词作表语及宾补的用法，使学生对非谓语动词在上述语法项目中的使用有较完整的认识，从而加强学生的学习效果。
（二）单元目标（Unit Target）1. 掌握过去分词作表语及宾语补足语的用法，并复习不定式及现在分词作表语及宾语补足语的用法，并能在真实的语境中熟练地应用这一语法结构。
2. 了解广告的相关知识，能归纳总结成功的广告所必备的要素。
3. 能谈论自己喜欢或不喜欢的广告并说明原因。
4. 能自己做一些简单的广告设计。
（三）单元重点1.关键词◆语言知识类：by means of , recognize , to an extent , first of all , identify ,in question , meet the needs of , take…into account , fall , ill, intend ,make use of , back up , quote , add…to ,Reach the expected goal, potential,be related to, cater to, be highly culture-conscious, carry out, spoil.◆交际功能类1) 广告类型：TV/radio advertising, TV/radio commercials, newspaper/magazineadvertising, mail advertising, billboard advertising, bills andposters, Internet advertising, neon sign, show windowadvertising, Sandwich board.2）一些著名商品名称：Kodak, Nike, Adidas, Coca-Cola, McDonald’s, KFC, NOKIA,Sprite, Samsung, Motorola, Pepsi, Nescafe, Motorola,Toshiba, IBM, Intel, Panasonic, Lenovo, Philips, Toyota,Maxwell coffee3) 广告中所用的修辞方法：simile(明喻), metaphor（暗喻）， personification（拟人）, pun（双关）, hyperbole（夸张）, parallelism排比）, rhetorical question (反问)，irony(反语)，rhyme(押韵)2．功能：To learn how to recommend sth to a customer and to learn how to persuade someone to buy sth.●They’re very good for the price.●How do you like this pattern?●It wears well and keeps its shape.●It’s the latest and it’s very popular.●It’s very durable.●I’m sure you will find this one very satisfactory.●Come on. Take it!●I think it’s well worth the money.●Go for it!●If I were you, I would certainly take it.●You won’t be disappointed.●I can assure you of its qualify.2.语法点：本课语法教学重点是学过去分词作表语及宾语补足语的用法。
上海新世纪版高二上册英语Unit8 Advertising2S2A课件ppt
It’s said that today m__o__r_e__th__a_n__$_4__0_0__b_i_ll_io__n__a__y_e_a__r_i_s_s__p_e_n__t
Recite Para. B. Think about which advertisement you think is
the most successful advertisement? Give your reasons.
successful
To work out the
the desires
advertisement best way to
By taking into account a_n__d_w__o_r_r_ie_s_
_m_e_e__t _th__e_n__e_e_d_s of their customers and otherp_r_o_b_l_e_m__s
Unit 8
product
economy
factor
Advertising???
culture
impact
potential customers
Further Understanding
How many points can show the impact of advertisements?
of this market
To design the By working out
advertisБайду номын сангаасng
a name
p__ro__g_r_a_m_m_ e ani_m_a_g__e
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依托课文情境提高语言点教学有效性
--- Unit 8 What is Advertising 教学反思
市八中学王萍
效率课堂呼唤：张驰得法、疏密得当、错落有致的课堂节奏及密切联系课文的
教学方法。
新英语课程标准对于课堂教学节奏的要求似乎是“快”。
事实上课堂教学中，如果疏而不密，学生就因过于松弛分散了注意力，则不能达到预期的效果并且阻碍学生认知水平的发展。
但是，我个人认为这个“快”又是相对的，也需要“慢”。
如果教学节奏密而不疏，学生就因长时间紧张造成疲劳，产生抑制。
盲目追求过快的节奏，学生的各种感观难以对其充分感知。
容易使学生的思维跟不上教学的进程，思维无法拓展，造成“消化不良”，效果适得其反。
我想这就要求教师有效把握教学内容和目标、灵活运用各种教学方法，并根据学生课堂表现调控课堂节奏。
并且在教学中密切联系课文，做到不脱离课文纯粹的讲解语法点。
因此，在平时的课堂设计和实施中，我也注意在这方面进行一定的探索和实践。
现以此次研讨课为例，简要对自己在课堂教学节奏设计和把握上的一些反思。
一、有效把握教学内容和目标，合理设计课堂节奏
设计理念：
根据课类型的不同以及同一课堂中不同环节目标的不痛，课堂的节奏也应是不同的。
在复习旧知识或新课的导人时，我认为，不管是在语言操练形式的转换或教学中的过度和衔接，教学环节的变替，应力求简洁、明快、紧凑。
浅易的内容，教师可简略的讲，节奏宜快，还可以“跳跃”，让学生不感到拖沓，不感到厌烦。
尤其是教师发出指令、评价性语言等更应简化语言、加快语速。
而对于教材的重点难点教学节奏宜缓，缓而不松．疏而不虚，多层次、小台阶分步训练。
让学生有充分的时间去动脑筋思考、理解消化。
这样的教学节奏，高低起伏，张驰得当，有利于集中学生注意力，提高课堂教学效果。
教学实践：
每年高考阅读理解题、完形填空等题型都会碰到一些生词，有些生词往往是完形填空、阅读理解题得分的障碍，因此在平时教学中，指导学生阅读时进行猜词就显得十分必要。
本课中两次出现了work out这个词组。
这个词组以前学过的含义是“解出”，在本课中的含义是“找出；想出”。
在教学时，我设计了5道选择题，以字典的形式给出这个词组的不同含义，让学生自己根据上下文去寻找猜词断意的线索，选择答案，再通过学生讨论、教师引
导，让学生找到正确的选项，逐步培养学生的猜词能力。
每年高考阅读理解题中都有一些推理性、概括性、评价性及启发性方面的能力检测题。
它们通常是学生感到最“怵”的。
因此教师在进行阅读教学时要指导学生研读、细读并设置相关题目来训练学生的推理、概括、判断能力，使学生加深对课文的理解。
二、灵活运用多变教学方法，有效调控课堂节奏
设计理念：
凡是比较好的课堂教学，其教学节奏必定是波澜起伏，清新活泼，张驰得当的。
如果45分钟都采用一成不变的教学方法学生会感到乏味，提不起精神。
每堂课应该根据教学内容和学生实际情况不断变换课堂教学结构，有时采用步步深入、环环相扣的纵式渐进的教学结构，有时采用横向联系、分层讲析的横式并进的教学结构等等。
这就要求教师灵活运用各种教学方法来调控，从而使教学节奏变化活泼、富有新鲜感，从而调动学生的积极性，发展学生智力，提高教学质量。
教学实践：
单纯的语言点讲解课时非常单调的，那么有效、适时地利用课文中的语言点采取不同的讲解方法就能提高学生的学习兴趣。
例如文章中有个单词是involve。
我就利用他们高一时第一单元的有关介绍职业的文章，用猜职业的游戏，要求学生根据图片用involve来表达。
这样提高了学生的兴趣，又让他们练习了这个单词的用法。
又如，在操练It is reported这个结构时，我没有采取常用的中译英的方式，而是利用了在学生中相对人气较旺的歌星周杰伦的图片及事例，让学生来表述，课堂气氛相当活跃。
三、讲解和操练的同时密切结合课文。
设计理念：
以往的教学中往往是为了讲解一个语言点，在课外寻找了很多的例句来加强学生对这个单词或词组的理解，而脱离了课文。
这样学生对课文的理解就有所欠缺，而且学生往往单纯从教师所讲解的例句来记忆这些语言点，最终往往会出现有些学生对课文的内容一知半解，或者不清楚这个语言点在课文里的意思。
教学实践：
结合课文讲解语言点，有助于学生对课文的理解。
所以这次公开课中我每说一个语言点总是先显示出课文中的原句。
让学生在理解课文的基础上再掌握课外的内容。
又如，在课堂第一部分单词词组的复习部分，我给的句子内容都与课文内容紧密相连，有效保障了语言学习与情境的相关性。
总之，合理的课堂节奏可以增强每节课的课堂教学效果。
控制课堂教学的节奏的能力，也是教学艺术的一种表现。
为了提高课堂教学效率，教师必须注重优化课堂教学结构，精心设计丰富多彩、新颖多变、起伏有致的活动形式。
并且搭配合理，穿插得体，衔接有序，融洽统一。
还要注意课文的重点所在，疏密得当。
我将继续探索如何把控英语课堂整体节奏的和谐美，增强教学的艺术感染力。
从而提高英语课堂教学的效益。