新编商务英语阅读教程Unit 10 packaging
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Unit 10 packaging
Text B
New terms and words
stackable 可叠堆放的 crush-proof 防压的 flip-top 拉盖 aluminum 含铝的 pouch 袋子 texture 结构，构成 kiddie-proof 防孩的 carton 纸板
Main points of the passage
Concept
of package How packaging changes the image and value of a product offer Which packaging is being used for the marketing tasks.
New terms and words
rack 架子 table salt 精制食盐 whipped cream 掼奶油 content labeling 成分标签 spray pump 喷雾器 product offer 产品报价 carefree 无忧无虑的 self-service 自助的
Three main functions of package
one is to attract the attention of the buyer. another one is to give consumers added convenience for their money. the third one is to protect the goods from environmental factors, such as sun or rain.
Traditionally , has packaging been thought of a last step or a first step?
Of cause yes!!, but now it’s changed
How packaging changes the image and value of a product offer
Benefits of packaging are as following
1. 2.
3.
4.
5.
adds visibility adds convenience minimizes environmental damage protects the goods from damage. keep the goods in manageable, controllable sizes.
To sum up, package change the product in the mind of consumers and open large market. Packaging changes the product by changing its visibility, usefulness, or attractiveness.
Concept of package
Combining goods and services into a single offer.
Advantages of package
examples of the Morton Salt Company examples of cigarettes in a crush-proof box….. graduates
New terms and words
源自文库
indication 标明，指示，说明 explore 研究 overemphasize 过度强调 innovation 改革创新 gourmet 美食家，爱好吃喝的人 perishable 易腐烂的 middleman 中间人 shipping carton 装运箱子
Text B
New terms and words
stackable 可叠堆放的 crush-proof 防压的 flip-top 拉盖 aluminum 含铝的 pouch 袋子 texture 结构，构成 kiddie-proof 防孩的 carton 纸板
Main points of the passage
Concept
of package How packaging changes the image and value of a product offer Which packaging is being used for the marketing tasks.
New terms and words
rack 架子 table salt 精制食盐 whipped cream 掼奶油 content labeling 成分标签 spray pump 喷雾器 product offer 产品报价 carefree 无忧无虑的 self-service 自助的
Three main functions of package
one is to attract the attention of the buyer. another one is to give consumers added convenience for their money. the third one is to protect the goods from environmental factors, such as sun or rain.
Traditionally , has packaging been thought of a last step or a first step?
Of cause yes!!, but now it’s changed
How packaging changes the image and value of a product offer
Benefits of packaging are as following
1. 2.
3.
4.
5.
adds visibility adds convenience minimizes environmental damage protects the goods from damage. keep the goods in manageable, controllable sizes.
To sum up, package change the product in the mind of consumers and open large market. Packaging changes the product by changing its visibility, usefulness, or attractiveness.
Concept of package
Combining goods and services into a single offer.
Advantages of package
examples of the Morton Salt Company examples of cigarettes in a crush-proof box….. graduates
New terms and words
源自文库
indication 标明，指示，说明 explore 研究 overemphasize 过度强调 innovation 改革创新 gourmet 美食家，爱好吃喝的人 perishable 易腐烂的 middleman 中间人 shipping carton 装运箱子