lead英语新闻报道的结构.pptx
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它能吸引或影响社会上的许多人，并能为他们所
理解。
4. News is the reporting of anything timely which has importance, use, or interest to a considerable number of persons in a publication audience. 新闻是对任何事物的及时报道，对于读者群体中
2. News is anything timely that interests a number of persons, and the best news is that which has the greatest interest of the greatest number. 凡是及时的、能引起一部分人兴趣的东西, 便是新 闻。而最好的新闻则是那种能够激起最大多数人最 大兴趣的东西。
新闻导语是新闻报道开头的第一段文字，也是最重 要的部分，通常是标题的展开形式，记者必须把新 闻时间的主要情节用一两句化概括在新闻导语的第 一段里。这是新闻报道的精华所在。按照新闻报道 的要求，导语尽可能回答５个Ｗ和一个Ｈ即Ｗhat （何事）、Ｗho（何人）、Ｗhere（何地）、Ｗhy （为何）和Ｈow（如何）。这个观点曾被西方新闻 界视为金科玉律，但是由于新闻导语趋于愈来愈 短，因此，新闻导语现在一般未必包含所有的新闻 要素，而是突出其中最重要的新闻要素，其他要素 可放在以下的段落。
B. Identify news styles
There are mainly four news styles which are (1) news reporting (消息报道 ) (2) feature (特写) (3)editorial (社论) (4)advertisement (广告)
• 硬新闻关系到国计民生以及人们切身利益 的新闻。包括党和国家的重大方针、政策的 制定和改变，时局变化，市场行情，股市ห้องสมุดไป่ตู้ 落，银根松紧，疾病流行，天气变化，重大 灾难事故等等。这类新闻为人们的政治、经 济、工作、日常生活的决策提供依据。
• Soft news is a term for all the news that isn’t time-sensitive（时效性）, including profiles of
A. Identify news categories
• the nature of the reported events 1. hard news 2. soft news
• Hard news is how journalists refer to news of the day. It is a chronicle of current events / incidents and is the most common type of news printed on the front page of a typical newspaper.
3. News is any event, idea or opinion that is timely, that interests or affects a large number of people in a community and that is capable of being understood by them. 新闻是指人们能及时获悉的事件、观点或见解，
II. News Structure
A. The lead • Every hard news article starts with a lead — the
first 1-2 sentences that summarize the most interesting point of the article. The lead should be brief yet catchy , giving the reader an instant sense of what the article is about and making him or her want to read more.
英语新闻报道的结构
I. Introduction
What is news?
1. News is a fresh report of events, facts, or opinions that people did not know before they read your story. 新闻就是针对人们读你的报道以前还不知道的事 件、事实或观点的一种全新报道。
people, programs or organizations, etc.
• 软新闻：人情味较浓的社会新闻（社会花 边新闻、娱乐新闻、体育新闻、服务性新闻 等），形式上通俗，注重趣味性。它没有明 确的时间界定，多属于延缓性新闻，无时间 的紧迫性。它和人们的切身利益无多大关 系，向受众提供娱乐、开阔眼界、增长知 识、陶冶情操。
的许多人来说，这类报道具有重要性、实用性或
趣味性。
5. If a dog bites a man, it is not news; if a man bites a dog, it's (big) news. 狗咬人并非新闻，人咬狗才是（大）新闻。
……
News is an account of what is happening around us. It may involve current events, new initiative or ongoing projects or issues. But news is not only about what’s taking place of the day, it also concerns background analysis, opinions, human interest stories, etc.
理解。
4. News is the reporting of anything timely which has importance, use, or interest to a considerable number of persons in a publication audience. 新闻是对任何事物的及时报道，对于读者群体中
2. News is anything timely that interests a number of persons, and the best news is that which has the greatest interest of the greatest number. 凡是及时的、能引起一部分人兴趣的东西, 便是新 闻。而最好的新闻则是那种能够激起最大多数人最 大兴趣的东西。
新闻导语是新闻报道开头的第一段文字，也是最重 要的部分，通常是标题的展开形式，记者必须把新 闻时间的主要情节用一两句化概括在新闻导语的第 一段里。这是新闻报道的精华所在。按照新闻报道 的要求，导语尽可能回答５个Ｗ和一个Ｈ即Ｗhat （何事）、Ｗho（何人）、Ｗhere（何地）、Ｗhy （为何）和Ｈow（如何）。这个观点曾被西方新闻 界视为金科玉律，但是由于新闻导语趋于愈来愈 短，因此，新闻导语现在一般未必包含所有的新闻 要素，而是突出其中最重要的新闻要素，其他要素 可放在以下的段落。
B. Identify news styles
There are mainly four news styles which are (1) news reporting (消息报道 ) (2) feature (特写) (3)editorial (社论) (4)advertisement (广告)
• 硬新闻关系到国计民生以及人们切身利益 的新闻。包括党和国家的重大方针、政策的 制定和改变，时局变化，市场行情，股市ห้องสมุดไป่ตู้ 落，银根松紧，疾病流行，天气变化，重大 灾难事故等等。这类新闻为人们的政治、经 济、工作、日常生活的决策提供依据。
• Soft news is a term for all the news that isn’t time-sensitive（时效性）, including profiles of
A. Identify news categories
• the nature of the reported events 1. hard news 2. soft news
• Hard news is how journalists refer to news of the day. It is a chronicle of current events / incidents and is the most common type of news printed on the front page of a typical newspaper.
3. News is any event, idea or opinion that is timely, that interests or affects a large number of people in a community and that is capable of being understood by them. 新闻是指人们能及时获悉的事件、观点或见解，
II. News Structure
A. The lead • Every hard news article starts with a lead — the
first 1-2 sentences that summarize the most interesting point of the article. The lead should be brief yet catchy , giving the reader an instant sense of what the article is about and making him or her want to read more.
英语新闻报道的结构
I. Introduction
What is news?
1. News is a fresh report of events, facts, or opinions that people did not know before they read your story. 新闻就是针对人们读你的报道以前还不知道的事 件、事实或观点的一种全新报道。
people, programs or organizations, etc.
• 软新闻：人情味较浓的社会新闻（社会花 边新闻、娱乐新闻、体育新闻、服务性新闻 等），形式上通俗，注重趣味性。它没有明 确的时间界定，多属于延缓性新闻，无时间 的紧迫性。它和人们的切身利益无多大关 系，向受众提供娱乐、开阔眼界、增长知 识、陶冶情操。
的许多人来说，这类报道具有重要性、实用性或
趣味性。
5. If a dog bites a man, it is not news; if a man bites a dog, it's (big) news. 狗咬人并非新闻，人咬狗才是（大）新闻。
……
News is an account of what is happening around us. It may involve current events, new initiative or ongoing projects or issues. But news is not only about what’s taking place of the day, it also concerns background analysis, opinions, human interest stories, etc.