商务英语综合实训ppt实训项目2
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商务英语综合实训
BEC 听力材料 演讲、TED、 记者招待会 剧目、访谈
商务英语综合实训
翻译培训
趣味听力
课程教学条件
语音室听说环境 产能与品种
完成听力培训
标准化 完成合同谈判 vs 定制化产品，种类较多 vs 固定组合 麦当劳提供儿童乐园及得来速服务 完成公司邮件联系、电子商务基础任务 麦当劳有效应用更多专业自动化设备及信息系统 麦当劳对员工的标准化操作培训更高效并具有成本优势
商务英语综合实训
03 课程组织
课程的组织和教学方法
商务英语综合实训
01 任务导向法
02 小组竞争法
03 场景模拟法
教 学
04 内容穿插法
05 学生老师PK
06 团队合作法
方
07 形式多变
08 鲶鱼教学法
09 ―骗子”高手
法
商务英语综合实训
任务导向流程
分配任务
B
完成任务 评估讲解 小组互评
听力导入
课程目标
商务英语综合实训
课程设置—目标
• 英语专业能力
（听、说、读、写、译）
熟练
• 对贸易知识温习、巩固 ； • 计算机水平进一步练习、升 华；
商务英语综合实训
商务英语综合实训
课程目标
能做到知己知彼 不能做到百战百胜
商务英语综合实训
教材
• 教材—自编教材，求全，求新，求完整 • 点菜，多而不烂，内容：广而不深，全而不难 • 分模块—共九个模块 • 有案例，有任务，有练习
商务英语综合实训 说课
1
课 程 设 置
2
课 程 内 容
3
教 学 组 织
4
教 学 条 件
5
教 学 评 估
商务英语综合实训
翻译培训
趣味听力
课程教学条件
语音室听说环境 产能与品种
完成听力培训
标准化 完成合同谈判 vs 定制化产品，种类较多 vs 固定组合 麦当劳提供儿童乐园及得来速服务 完成公司邮件联系、电子商务基础任务 麦当劳有效应用更多专业自动化设备及信息系统 麦当劳对员工的标准化操作培训更高效并具有成本优势
商务英语综合实训
03 课程组织
课程的组织和教学方法
商务英语综合实训
01 任务导向法
02 小组竞争法
03 场景模拟法
教 学
04 内容穿插法
05 学生老师PK
06 团队合作法
方
07 形式多变
08 鲶鱼教学法
09 ―骗子”高手
法
商务英语综合实训
任务导向流程
分配任务
B
完成任务 评估讲解 小组互评
听力导入
课程目标
商务英语综合实训
课程设置—目标
• 英语专业能力
（听、说、读、写、译）
熟练
• 对贸易知识温习、巩固 ； • 计算机水平进一步练习、升 华；
商务英语综合实训
商务英语综合实训
课程目标
能做到知己知彼 不能做到百战百胜
商务英语综合实训
教材
• 教材—自编教材，求全，求新，求完整 • 点菜，多而不烂，内容：广而不深，全而不难 • 分模块—共九个模块 • 有案例，有任务，有练习
商务英语综合实训 说课
1
课 程 设 置
2
课 程 内 容
3
教 学 组 织
4
教 学 条 件
5
教 学 评 估
国际商务英语口语实训ppt课件
(4) Yes. Having eye contact shows your respectfulness and confidence.
Test 1
Part Two Mini-presentation
Direction: In this part of the test, you are asked to make a short presentation on the topic for about a minute. You will have a minute to prepare this. Topic: What is important when preparing for an interview? ● Studying the job advertisement ● Finding out about the company ● Preparing yourself psychologically
(2) I suppose so. To see the candidate in person will to some extent help the interviewer to know the candidate's personality.
(3) Yes, indeed. If you learn the name and title of the person you'll be meeting with, you can be sure about the waest 1
Part Three: Collaborative task and discussion
Follow-up questions (1) Yes. Don't be afraid to disagree with your interviewer in an agreeable way. If you don't disagree at times, you become, in effect, a "yes" man or woman. (2) No. The interviewer might infer that you are only interested in your own needs and not those of their company. Wait until the interviewer raises the subject.
Test 1
Part Two Mini-presentation
Direction: In this part of the test, you are asked to make a short presentation on the topic for about a minute. You will have a minute to prepare this. Topic: What is important when preparing for an interview? ● Studying the job advertisement ● Finding out about the company ● Preparing yourself psychologically
(2) I suppose so. To see the candidate in person will to some extent help the interviewer to know the candidate's personality.
(3) Yes, indeed. If you learn the name and title of the person you'll be meeting with, you can be sure about the waest 1
Part Three: Collaborative task and discussion
Follow-up questions (1) Yes. Don't be afraid to disagree with your interviewer in an agreeable way. If you don't disagree at times, you become, in effect, a "yes" man or woman. (2) No. The interviewer might infer that you are only interested in your own needs and not those of their company. Wait until the interviewer raises the subject.
体验商务英语2-Unit2
2. The name, number and expiry date on yourpcareydmitecnatrd
3. The way you choose to buy the goods you want
4. When you can pay some time after you buy, but at no extra cost
What’s B2B?
Business to business or B2B refers to electronic commerce between businesses rather than between a business and a consumer(B2C).
B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods.
1.What was good about e-toys? It offers a good service.
2. What problems did e-toys have? The real reason for the failure of e-toys
was that it ran out of money and therefore went into liquidation.
Text: Virtual Pocket Money
商务英语课程课件Unit2
● Telecommunications / Media ● Vehicle manufacturing ● IT / Electronics ● Engineering ● Construction ● Pharmaceutical ● Energy ● Airline ● Other
Can you match the types of business in the box to the pictures?
2.1.2. Listen to the first part of a talk about ACT Systems
Corporation and complete the following fact sheet.
ACT Systems Corporation
Headquarters in __S_a_n_F_r_an_c_is_c_o_ Specializes in __m_e_c_h_a_ni_ca_l_t_es_t_in_g_&__si_m_u_la_ti_o_n_e_q_ui_p_m_e_n_t __ Factories located in ___U_S, Britain , ___F_r_a_nc,e___G_e_r_many
1） When it was started or founded and who its founder was. 2）What is the company’s line of business? 3）What products it makes or what services it provides. 4）Its sales figures. 5) Its structure. 6）How many people work for it: how many employees it has. 7）Where its headquarters are: where it is based. 8）Whether it does business overseas. 9）Where its factories or plants are located (if it’s a manufacturing company). 10）How many branches or retail outlets( shops) it has (if it’s a retail organization). 11）Whether it sells business-to-business, or whether it’s a retail organization selling to
商务英语课件PPT2
It usally includes: ➢ 1.Greeting the participants of the conference ➢ 2.Presenting yourself and special guests ➢ 3.Express welcome and appreciation for their participation ➢ 4.Review the past ➢ 5.Set the theme and target for the conference ➢ 6.Extend wishes for the success of the conference ➢ 7.Announce the commencement of the conference ➢ 8.Invite the first speaker
nexபைடு நூலகம் 5-year cooperation. ➢ If you look at the agenda, you will find that we'll have two
round-table discussions this morning. ➢ We will have two presentations from 10:00 to 12:00 with a 15-
Presenting yourself: ➢ I am honored to be on behalf of... ➢ It is with great pleasure to be on behalf of ... ➢ it is a great honour and privilege for me to stand before you an
➢ It is great pleasure to introduce a special delegation from ... ➢ Black has helped to build a creative and widely admired
国际商务英语口语实训Test 2
Test 2
Part Two Mini-presentation
Direction: In this part of the test, you are asked to make a short presentation on the topic for about a minute. You will have a minute to prepare this. Topic: What is important when developing a new product? ● Creating sample products ● Product positioning ● Test marketing
Test 2
Part Three: Collaborative task and discussion
(3) No. I wouldn't. You know, you are not sure whether the cosmetic is harmful to the skin.
Yes. I would. I'm interested in everything new. (4) Costumer tastes company's reputation in consumers' mind and their opinions on the cosmetic should be included. (5) I think it necessary to dress formally. The formal dress will help to convince the subjects.
Test 2
Part Three: Collaborative task and discussion
商务英语工作项目实训(第二版)教学课件 工作项目实训 UNIT 1
7
II. Background knowledge
2. Greetings before a Conversation Pair Practice
A: Hi Corey. B: Hey, Jennifer. Good to see you. A: You too. How've you been? B: Busy, you? A: Pretty good. How's your new job? B: It's okay. There's a lot to learn. What's new with you? A: Not much. The kids are back at school.
商务英
Unit One Greeting
I. Learning Objectives
At the end of this lesson, you will be able to know： 1. Basic Greetings in English 2. Greetings before a Conversation 3. Greetings in the Classroom 4. Greetings in Business 5. Greetings at a Party or Social Event 6. How to Address People in English
8
II. Background knowledge
2. Greetings before a Conversation ห้องสมุดไป่ตู้urther Practice for Pairs
•Add a third speaker and create your own lines. •Add an unexpected interruption (bus arrives, friend comes out of a store, child fusses). •Write the next four lines between the two speakers. •Write an inappropriate line and explain why it should not be part of the greeting. •Create a new dialogue that takes place between people who start up a conversation.
II. Background knowledge
2. Greetings before a Conversation Pair Practice
A: Hi Corey. B: Hey, Jennifer. Good to see you. A: You too. How've you been? B: Busy, you? A: Pretty good. How's your new job? B: It's okay. There's a lot to learn. What's new with you? A: Not much. The kids are back at school.
商务英
Unit One Greeting
I. Learning Objectives
At the end of this lesson, you will be able to know： 1. Basic Greetings in English 2. Greetings before a Conversation 3. Greetings in the Classroom 4. Greetings in Business 5. Greetings at a Party or Social Event 6. How to Address People in English
8
II. Background knowledge
2. Greetings before a Conversation ห้องสมุดไป่ตู้urther Practice for Pairs
•Add a third speaker and create your own lines. •Add an unexpected interruption (bus arrives, friend comes out of a store, child fusses). •Write the next four lines between the two speakers. •Write an inappropriate line and explain why it should not be part of the greeting. •Create a new dialogue that takes place between people who start up a conversation.
商务英语实训Project 2
Task 1 Business Appointment & Banquet
Part I Background Introduction
Business appointment and banquet are important parts in business activities. When arranging business appointment or banquet, relevant polite rules should be considered and obeyed so as to achieve the success.
Project 2 Business Entertainment
实训目的与要求：Practice how to use English correctly and professionally in different tasks of different situations about business entertainment.
实训内容：Making business appointment and banquet; arranging hotel accommodation; accompanying and guiding clients to visit trade fair, show room and factory; personal practice; pair work; performance.
预备知识：Language preparation; culturalfferent tasks; functional sentences to prepare about different business situations; relevant material to prepare.
商务英语写作实训 Chapter 2-company__introduction
Composing your message
back
QA: Quality Assurance 质量保证 QC: Quality Control 质量控制 Quality check 质量检查 Quality Certificates 质量检查证书 ISO (International Standardization Organization) 国际标准化组织
eg. We are the world's most comprehensive manufacturer of hear care products, as well as a provider of related services for the consumers.
5. Any Foreign investment that you may have
move on
The Introduction
Company Introduction
What yo
Paragraph 1 --- The introduction
1. The year your company was established
back
eg. Our company was founded in 1918.
Paragraph 2 --- What you do
back
4. Number of staff (and foreign language speakers if you have them
eg. Hp has a dynamic, powerful team of 142,000 employees with capabilities in 170 countries doing business in more than 40 currencies and more than 10 languages.
新编商务英语综合教程第二版Unit 2ppt课件
Unit 2 Business Communication
II. Listen to Passage Ⅰ for the second time with your focus on the questions you have raised (if there are any) and then decide whether the following statements are TRUE (T) or FALSE (F). If it is false, please make corrections accordingly. You can take notes while listening. 1. If you want your employees to share their feelings and opinions with you, you must listen to them._T__
Unit 2 Business Communication
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities
Unit 2 Business Communication
Teaching Aim 1. Cognitive Information（认知信息）:
Unit 2 Business Communication
Passage I Communication Skills for Business While communication comes easily to people in many situations, in the workplace it’s often a different story. Business settings require special considerations when it comes to effective communication, especially during times of conflict. If you feel like your communication skills aren’t up to par, don’t worry; with a little practice, positive communication skills can be learned. Listening Listening may be the most important business communication skill. When employees feel that they’re being listened to, they feel respected and are more willing to share their feelings and opinions. When speaking with a co-worker, focus on what he / she is saying. If a problem arises, ask the individual how he / she feels about it and give him / her time to speak. Respond without interrupting and demonstrate that you’re listening by nodding, asking questions and showing concern.
国际商务英语模拟实训教程Unit2 Sales Promotion
我方从商会/网上/商赞处/广告获知你方正在 询购中国茶具。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
现具函自我介绍，本公司是中国一家主要出口商， 经营各类运动服。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
奥迪贸易公司推荐你公方是加拿大主要儿童 玩具进口公司之一。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
PATTERNS & USEFUL SENTENCES
介绍公司
1．We are one of the leading exporters of first class china wears and are enjoying an excellent reputation through twenty years’ business experience.
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
现具函自我介绍，本公司是中国一家主要出口商， 经营各类运动服。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
奥迪贸易公司推荐你公方是加拿大主要儿童 玩具进口公司之一。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
PATTERNS & USEFUL SENTENCES
介绍公司
1．We are one of the leading exporters of first class china wears and are enjoying an excellent reputation through twenty years’ business experience.
商务英语综合实训实训项目2
产品的每一个特点都可以引申出产品的优点，当产品拥有明显的优点 后，就使产品具备了强大的说服力。 3、好处（Benefit）
产品的特性以及优点可以伸展为消费者购买此产品的好处。
任务一
商务英语综合实训实训项目2
把下面关于组织结构图的一段对话翻译成英文。
约翰：茱莉亚，那是什么？ 茱莉亚：哦，那是公司组织结构图。 约翰：能给我讲讲这个图吗？ 茱莉亚：好的。位于最上面的是董事会，董事会决定公司所有的重大事件. 约翰：董事会决定董事长的人选吗？ 茱莉亚：是的。 约翰：总经理做什么？ 茱莉亚：他管理公司，也决定副总经理的人选。 约翰：一个公司有多少副总经理？ 茱莉亚：这取决于公司的大小。像福特那样的大公司可能有几百位副总经理。 约翰：哇，那可不少。副总经理主要负责哪些工作呢？ 茱莉亚：负责软件开发、客户服务和市场营销。 约翰：总监也在总经理下面？ 茱莉亚：是的，除非他是董事会的董事。 约翰：你知道的不少啊！ 茱莉亚：知道一点儿而已。
商务英语综合实训 实训项目2
实训目标
掌握公司介绍和产 品介绍的基本方式 ，能够介绍自己熟 悉的某一公司及某 种产品。
实训方法
每四个人一组， 将班级学生分成 若干组，采用互 动讨论、动手写 作、现场展示、 问答、电子文本 上交的方式完成 本章节任务。
能力要求
1、能抓住公司 和产品的特点进 行介绍，行文流 畅没有明显语法 错误； 2、能灵活运用 PPT，口头表达 相关信息。
商务英语综合实训实训项目2
一、如何介绍公司
向投资者、合伙人、顾客或者未来的员工等介绍你的公司是 公司通向成功的关键一步(most critical doorway to business success)。当你再投资者和合作者面前亮相，当你站在报告间开始 侃侃而谈的一刻，听众的感受将决定将来是否进一步与贵公司合作 (move forward with you to the next stage)。如果你无法激发听众 的兴趣，你就没有机会介绍贵公司的先进技术(technology)、实验 数据(test data)、产品展示(demo)，以及骄人的专利(patents)或是 精干的技术团队(technical team)。
产品的特性以及优点可以伸展为消费者购买此产品的好处。
任务一
商务英语综合实训实训项目2
把下面关于组织结构图的一段对话翻译成英文。
约翰：茱莉亚，那是什么？ 茱莉亚：哦，那是公司组织结构图。 约翰：能给我讲讲这个图吗？ 茱莉亚：好的。位于最上面的是董事会，董事会决定公司所有的重大事件. 约翰：董事会决定董事长的人选吗？ 茱莉亚：是的。 约翰：总经理做什么？ 茱莉亚：他管理公司，也决定副总经理的人选。 约翰：一个公司有多少副总经理？ 茱莉亚：这取决于公司的大小。像福特那样的大公司可能有几百位副总经理。 约翰：哇，那可不少。副总经理主要负责哪些工作呢？ 茱莉亚：负责软件开发、客户服务和市场营销。 约翰：总监也在总经理下面？ 茱莉亚：是的，除非他是董事会的董事。 约翰：你知道的不少啊！ 茱莉亚：知道一点儿而已。
商务英语综合实训 实训项目2
实训目标
掌握公司介绍和产 品介绍的基本方式 ，能够介绍自己熟 悉的某一公司及某 种产品。
实训方法
每四个人一组， 将班级学生分成 若干组，采用互 动讨论、动手写 作、现场展示、 问答、电子文本 上交的方式完成 本章节任务。
能力要求
1、能抓住公司 和产品的特点进 行介绍，行文流 畅没有明显语法 错误； 2、能灵活运用 PPT，口头表达 相关信息。
商务英语综合实训实训项目2
一、如何介绍公司
向投资者、合伙人、顾客或者未来的员工等介绍你的公司是 公司通向成功的关键一步(most critical doorway to business success)。当你再投资者和合作者面前亮相，当你站在报告间开始 侃侃而谈的一刻，听众的感受将决定将来是否进一步与贵公司合作 (move forward with you to the next stage)。如果你无法激发听众 的兴趣，你就没有机会介绍贵公司的先进技术(technology)、实验 数据(test data)、产品展示(demo)，以及骄人的专利(patents)或是 精干的技术团队(technical team)。
世纪商务英语综合教程专业篇II Unit 2(课堂PPT)
Lead-in
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?
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第一节 知识巩固
二、如何制作组织结构图
组织结构图（organization chart），是最常见的表现雇员、职称 和群体关系的一种图表，它形象地反映了组织内各机构、岗位上下左 右之间的关系。组织结构图是组织结构的直观反映，也是对该组织功 能的一种侧面诠释。完整的组织结构图应包含以下内容：公司名称、 Logo；标题，其中应该包括“组织结构图”字样；发布的日期、版本 ；结构图主体，以框、线、部门或岗位名称等构成；读图说明、备注 ；修改记录；制作部门、制作人，批准人员ed answers for task 1
Julia: That depends on the size of the company. Big companies like Ford may have hundreds of vice general managers. John: Wow. That’s a lot. What kind of job are the vice general managers responsible for? Julia: They are generally responsible for the development of software, customer services and marketing. John: The directors are under the general manager? Julia: Yes, unless he is in the Board of Directors. John: You already know a lot. Julia: Just a little.
第二节 实际运用
Suggested answers for task 2
Our main products for export are: various counts of cotton yarn, T/C yarn, R/C yarn, acrylic yarn and other kind of yarn; various kind of grey, bleached, dyed and printed fabrics; various types and styles of knitted underwear and outer garments of 100% cotton, 100% ramie and chemical fiber; 100% cotton face towels, bath towels and terry face cloth; bed sheets of Chinese and western style; bed sheet set of various sizes and specification; various types and styles of men's, ladies' and children's shirts, blouses, jackets, jeans, trousers, pants, overalls, dresses, skirts, suits and others. Business contacts from all over the world are cordially welcome. 'Integrity, Sincerely, Mutual Benefit' is our business motto.
第一节 知识巩固
一、如何介绍公司
介绍公司的时侯要注意抓住听众的兴趣，语言简明易懂，切 忌让听众感到一头雾水。介绍时要记住提到公司的名称、国籍、总 部、分支机构数量、工厂、办公室等。无论介绍的风格如何因人而 异，语气都要真诚，最主要的是要与听众取得有效交流。如果能够 应用一些技巧，就能收到更好的效果。例如，调整语速、改变语调、 音量等，避免自始至终语调平淡乏味。此外，必要时可使用一些肢 体语言(physical gestures)来吸引听众的注意力(to keep your audience focused on you)。
第一节 知识巩固
三、FAB产品介绍法
介绍产品的角度和方法有很多种，其中FAB产品介绍法是目前一种较 常用、较简单实用的产品介绍方法。FAB是三个英文单词开头字母的组合. 1、特性（Feature） 产品的特性其实就是产品事实状况，比如产品的原材料、产地、设计、 颜色、规格等，用眼睛能观察到的外部信息。 2、优点（Advantage） 产品的每一个特点都可以引申出产品的优点，当产品拥有明显的优点 后，就使产品具备了强大的说服力。 3、好处（Benefit） 产品的特性以及优点可以伸展为消费者购买此产品的好处。
第一节 知识巩固
二、如何制作组织结构图
制作组织结构图的软件有WORD、 VISIO、WPS OFFICE等。这些软件 非常容易找到。其中，WORD和WPS中，都内嵌组织结构图制作插件工具， 但如果使用其中的绘图工具制作，可能会更美观一些，只是速度稍慢。VISIO 软件制作组织结构图效率高、简易方便，建议大家使用。
第二节 实际运用
任务一
把下面关于组织结构图的一段对话翻译成英文。 约翰：茱莉亚，那是什么？ 茱莉亚：哦，那是公司组织结构图。 约翰：能给我讲讲这个图吗？ 茱莉亚：好的。位于最上面的是董事会，董事会决定公司所有的重大事件. 约翰：董事会决定董事长的人选吗？ 茱莉亚：是的。 约翰：总经理做什么？ 茱莉亚：他管理公司，也决定副总经理的人选。 约翰：一个公司有多少副总经理？ 茱莉亚：这取决于公司的大小。像福特那样的大公司可能有几百位副总经理。 约翰：哇，那可不少。副总经理主要负责哪些工作呢？ 茱莉亚：负责软件开发、客户服务和市场营销。 约翰：总监也在总经理下面？ 茱莉亚：是的，除非他是董事会的董事。 约翰：你知道的不少啊！ 茱莉亚：知道一点儿而已。
任务二
第二节 实际运用
把下面湖南纺织品有限公司介绍翻译为英文。 湖南纺织品有限公司 公司成立于1985年5月,经过十多年的努力，如今已发展成为以纺织品、 服装外销为主，兼营轻工、工艺、土畜、五矿和化工等产品外销，以及集 服装生产、化工生产、房地产开发、汽车修理、仓储运输等多种经营为一 体的综合性外贸企业，业务遍及欧美等三十多个国家和地区。公司多次被 湖南省政府、省直工委、省外经贸厅（原省外经贸委）授予创汇、创利 “双十强企业”、“双文明建设单位”、“外贸先进工作单位”等多种荣 誉称号；连续多年名列全国进出口总额最大 500强企业之一；连续多年被 中行湖南省分行评为特级资信（AAA）企业。 公司主要经营的品种有：各种支数的棉纱、T/C纱；各种规格的坯、 漂、花色布；棉、麻、化纤及其混纺的男女童各种针织内外衣；全棉毛巾、 浴巾、方巾；全棉中西式床单；全棉、麻棉、棉/化纤混纺、毛呢和其它 织物面料的各式男女衬衣、夹克衫、牛仔裤、西裤、工作服、套装、连衣 裙、绣衣、西服、童装等。 我们热情欢迎各方朋友与我们进行平等互利的友好往来，我们的工作 格言是：“诚信、真挚、互利”。
实训项目二
公司与产品介绍
能力要求 实训方法 实训目标
掌握公司介绍和产 品介绍的基本方式 ，能够介绍自己熟 悉的某一公司及某 种产品。
每四个人一组， 将班级学生分成 若干组，采用互 动讨论、动手写 作、现场展示、 问答、电子文本 上交的方式完成 本章节任务。
1、能抓住公司 和产品的特点进 行介绍，行文流 畅没有明显语法 错误； 2、能灵活运用 PPT，口头表达 相关信息。
第三节 职场任务
第二节 实际运用
Suggested answers for task 1
John: Julia, what’s that? Julia: Well, that is the chart showing our company’s organizational structure. John: Could you tell me something about it? Julia: OK. On the top, it is the Board which makes all the important decisions for the company. John: Does the Board decide who the President is? Julia: Yes. John: What does the general manager do? Julia: He runs the company. He would also pick the vice general managers. John: How many vice general managers does a company have?
第一节 知识巩固
一、如何介绍公司
向投资者、合伙人、顾客或者未来的员工等介绍你的公司是 公司通向成功的关键一步(most critical doorway to business success)。当你再投资者和合作者面前亮相，当你站在报告间开始 侃侃而谈的一刻，听众的感受将决定将来是否进一步与贵公司合作 (move forward with you to the next stage)。如果你无法激发听众 的兴趣，你就没有机会介绍贵公司的先进技术(technology)、实验 数据(test data)、产品展示(demo)，以及骄人的专利(patents)或是 精干的技术团队(technical team)。
第二节 实际运用
Suggested answers for task 2 Hunan Textiles Imp. & Exp. Corporation
Since it's founding in May 1985, through dozen years' development, Hunan Textiles Imp. & Exp. Corporation has become one large multiple enterprise dealing in import and export of mainly textiles and garments, also light industrial products, arts and crafts, native produce and animal by-products, metals and minerals, chemicals etc., with business range over more that 30 countries and regions. The corporation also expand it's business scope to garment processing, chemicals production, real estate, warehousing and others. The Corporation has, many times received form the Government honors of 'Double Excellent in Export and Profit', 'Advanced Enterprise in the Construction of Two Civilizations', 'Progressive Unit in Foreign Trade'. Many years successively it's export value ranks one of the 500 biggest in the country. It was elected by Bank of China Hunan Branch the 'AAA' credit enterprise every year.