市场销售表现及分析报告

22.6
21.5
21
20
18.9
19.9
19.2 17.1
Baidu Nhomakorabea
18.1 17.1
1188..96 17.7
19.7 1188..27
18.9 18.2
201.49.2 15.6
20.3
1177..48
17.56
19.21 17
18.8 18.2 17.2
15
111544...396
15 13.2
16.2 12.6
%
35
Changhong
HiSense Xoceco
Konka
SKYWORTH-RGB Sanyo
TCL
Haier Philips
30
30
29
25
24.4
25
23.12
24.9
25.4
23.5
2223..62
21.4
20
20.4 19.3
20.2
20.6
19.2
18.8
20.1
20.6
20.2
15 10
14
15
TCL
17.4 16.9
Konka
14.6 15
HiSense
11.5 9.6
SKYWORTH-RGB 13.8 12.6
Haier
6.3
5
Xoceco
5.3 5.1
Philips
4.5
5
Sep
15.6 15.9 13.5 8.6 13.4 6.6
5 6.3
Oct
16.2 16.8 13.3 10.7 13.1 5.3 5.4 5.4
17.9 111444..94
9.4
7.2
6.5
7.9
6.5
7.7 7
5 0
3.8 00..88
3.2 10.6
3 00..75
2.3 10.7
2.2 10.6
2.5 00..85
2.5 1.4 0.5
3.3 1.8 0.4
3.4
1.5 0.3
3.1 1.7 0.3
2.8 1.3 0.3
4.4 1.3 0.3
1144..42
1134..71
14.9 13.2
17.7
1155..94 14.2
15.2 14.2
15.1 12.6
15.6
16.3 14.6
10
10.5
12.2
8.6
8.5
8.5
9.8
8.3
9.3
9
11.3 8.4
7.7
77..51
7.2
5
4.3
0
00..68
Jul.2003
3.3
00..57 Aug
Jul.2003 Aug
Sep
Oct
Nov
Dec Jan.2004 Feb
Mar
Apr
May
Jun
Volume Share Trend in 25” Segment (TCL1)
%
TCL
HiSense
Changhong
Konka
SKYWORTH-RGB
Haier
25
Xoceco
Sanyo
Philips
CTV Region Analysis
TCL1
Jun. 2004
Provided by
China Market Monitor Co. (CMM)
Market Value Share Trend
%
in TCL1 Region
20
18
16
14
12
10
8
6
4
2
0
Jul.200 3
Aug
Changhong
15.57
17.1
11.3
11.5
10.5
17.4 13.2 9.5
16.7 1121..58
15.2 1100..39 9.3
13.8 1111..85
19.4 16.9 131.20.3
18 16.1
1111..48 9.3
14.5
11.7 1110.7.2
14.3 12.9
9.8 9.2
16.2 13.7 11.3 9.3
Nov
18.7 16.4 12.8 10.7 12.3 6.6 4.4 4.9
Dec
Jan.20 04
18.7 16.1
14.8 17.6
12.9 13.8
10 9.8
12.4 14.9
5.6 6.3
4.6
4
4.2 4.1
Feb
16.5 17.8 13.5 12 13.3 6.4 3.8 4.6
Mar
Oct
17.7 19.4 12 17.9 13.6
6 4.4 2.8
Nov
17.2 22 11.5 17.3 12.7 7.8 3.6 2.4
Dec
Jan.20 04
17.7 17.3
22.2 19.6
12 10.9
15.7 18.1
13.4 15.4
7
6.9
3.7 3.3
2.2 2.1
Feb
16.4 20 12.8 18.1 13.6 7.7 3.3 2.3
SKYWORTH-RGB
Konka
TCL
Changhong
HiSense
Haier
25
Xoceco
Philips
Sony
20
19.3
19.7
19.1
19.4
15
17.9
14.9 13.7
1166..48
17.2 15.9 14.5
16.7
15.1 14
18.3 17.2 16.3
13.6
1166..85 14.7
Mar
19 20.2 13.3 15.4 12.8 7.7 3.9 2.2
Apr
19.6 18.3 14 15.7 12.8 7.1 4.5 2.1
May
18 18.3 14.3 17 12.4 6.9
5 1.9
Jun
17.5 17.4 15.7 15.5 14.3 7.4 4.9 1.7
Volume Share Trend in 21” Segment (TCL1)
17.7 15.2 15.4 11.7 12.5 6.4 4.8 4.4
Apr
15 15.8 14.8 12 13.3 5.8
5 4.5
May
16.5 15.4 13.3 11.8 11.9 5.1 6.7 3.9
Jun
16.3 14.8 14 13.8 13.3 6.1 5.5 3.6
Market Volume Share Trend in TCL1 Region
3.9
00..47 Sep
3 00.7.8 Oct
2.1 00..58
Nov
1.6
1.4
00..45
00..63
Dec Jan.2004
1.7 00..76
Feb
1.7 00.6.5
Mar
4.4
00.8.4 Apr
00.7.4 May
4.4
00..96 Jun
Volume Share Trend % in 29” Segment (TCL1)
191.68 15.3
18.1 16.8 1145..92
%
25 20
15
10
5
0
Jul.200 3
Aug
Konka
18.4 20.6
Changhong
16.5 17.8
HiSense
12.2 10.8
TCL
17.5 18.2
SKYWORTH-RGB 15.5 13.4
Haier
6.9 5.9
Xoceco
4.6 4.5
Philips
2.3 2.5
Sep
18.2 18.7 9.8 17.6 14.7 7.6 4.5 3.1