AC尼尔森13年12月快消品 跨品类分析报告
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China Cross Category Information 59 Nielsen defined Categories 59 尼尔森产品定义
Total Food 食品类 Impulse Food Biscuit 饼干 即食食品 Crispy Snack Food 干脆小食 Total Chewing Gum 口香糖 Jelly & Pudding 胶冻食品 Chocolate - Total 巧克力 Full Confectionery 糖果 Lollipop 棒棒糖 Loose Pack Confectionery 散装糖果 Beverage 饮料 Carbonated Soft Drinks 碳酸饮料 Functional Drinks 功能饮品 Juice 果汁 Ready to Drink Tea 即饮茶 Packaged Water 包装水 Asian Traditional Drink 亚洲传统饮料 Tea Powder 茶粉 Yogurt / Yogurt Drink 酸奶 /乳酸饮料 Milk Powder 奶粉 Infant Milk Formula 婴儿奶粉 Liquid Milk 液体奶 Tonic Drinks 麦乳精 Soya Milk Powder 豆奶粉 Instant Coffee 即溶咖啡 Cordials 浓缩果汁 Edible Oil (Consumer Pack) 小包装食用油 Instant Noodles 即食面 Breakfast Cereal 麦类食品 Baby Cereal 婴儿谷麦类食品 Bouillon 调味品与清汤 Soy Sauce/Oyster Sauce 酱油 /蚝油 Total Non-Food 非食品类 Household Shoe Polish 鞋油 家庭清洁 Battery 电池 Laundry Detergent 洗衣剂 Household Cleaning Product 家庭清洁产品 Dish Washing Liquid 碗碟 /蔬菜 /瓜果清洁剂 Fabric Softner 衣物柔顺剂 Personal Care 个人护理 Personal Wash 香皂 /沐浴露 Facial Cleanser 洗面奶 Skin Moisturizer 护肤用品 Toothbrush 牙刷 Toothpaste 牙膏 Razors 剃须刀 Razor Blades 刀片 Sanitary Protection 妇女卫生用品 Baby Powder 婴儿爽身粉 Wet Tissues & Baby Wet Wipes 湿纸巾 &婴儿湿抹巾 Diaper 婴儿即弃型尿布 Toner 洁面后调养水 Bathroom Tissue 厕纸 Facial Tissue 面巾纸 Ready To Use Facial Mask 即用型面膜 Condom 避孕套 Lip Palm 润唇膏 Insect Bite Treatment 蚊虫叮咬治疗产品 Insect Repellents 驱蚊虫剂 Insecticide 杀虫剂 Electric Moisquito Repeller 电驱蚊器 Shampoo 洗发水 Hair Styling Product 头发定型产品 Hair Conditioner 护发素
Food 食品 Non-Food 非食品
3
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total 全国 食品类 MAT销售额/销售量/平均价格 增长率
Leabharlann Baidu
Source: Nielsen Retail Index (Monthly Update) 数据来源：尼尔森零售跟踪调查（月度更新）
2
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Food, Non-Food By Super Groups MAT Val. Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率
Val. Market Size is ranked by MAT Jun 13 Data, Semi-annually Update 销售额市场规模以13年06月滚动年度数据排序，半年度更新
4
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Non-Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total 全国 非食品类 MAT销售额/销售量/平均价格 增长率
Val. Market Size is ranked by MAT Jun 13 Data, Semi-annually Update 销售额市场规模以13年06月滚动年度数据排序，半年度更新
Dairy Food 乳制品
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Other Food 其它食品
Insect Control 驱虫产品
Hair Products 头发护理
Note: Categories in blue are Baby Products
5
谢谢！ Thank you
Copyright © 2010 The Nielsen Company. Confidential and proprietary.
注意：蓝色标注为婴儿产品
1
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Food, Non-Food MAT Value Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率
Total Food 食品类 Impulse Food Biscuit 饼干 即食食品 Crispy Snack Food 干脆小食 Total Chewing Gum 口香糖 Jelly & Pudding 胶冻食品 Chocolate - Total 巧克力 Full Confectionery 糖果 Lollipop 棒棒糖 Loose Pack Confectionery 散装糖果 Beverage 饮料 Carbonated Soft Drinks 碳酸饮料 Functional Drinks 功能饮品 Juice 果汁 Ready to Drink Tea 即饮茶 Packaged Water 包装水 Asian Traditional Drink 亚洲传统饮料 Tea Powder 茶粉 Yogurt / Yogurt Drink 酸奶 /乳酸饮料 Milk Powder 奶粉 Infant Milk Formula 婴儿奶粉 Liquid Milk 液体奶 Tonic Drinks 麦乳精 Soya Milk Powder 豆奶粉 Instant Coffee 即溶咖啡 Cordials 浓缩果汁 Edible Oil (Consumer Pack) 小包装食用油 Instant Noodles 即食面 Breakfast Cereal 麦类食品 Baby Cereal 婴儿谷麦类食品 Bouillon 调味品与清汤 Soy Sauce/Oyster Sauce 酱油 /蚝油 Total Non-Food 非食品类 Household Shoe Polish 鞋油 家庭清洁 Battery 电池 Laundry Detergent 洗衣剂 Household Cleaning Product 家庭清洁产品 Dish Washing Liquid 碗碟 /蔬菜 /瓜果清洁剂 Fabric Softner 衣物柔顺剂 Personal Care 个人护理 Personal Wash 香皂 /沐浴露 Facial Cleanser 洗面奶 Skin Moisturizer 护肤用品 Toothbrush 牙刷 Toothpaste 牙膏 Razors 剃须刀 Razor Blades 刀片 Sanitary Protection 妇女卫生用品 Baby Powder 婴儿爽身粉 Wet Tissues & Baby Wet Wipes 湿纸巾 &婴儿湿抹巾 Diaper 婴儿即弃型尿布 Toner 洁面后调养水 Bathroom Tissue 厕纸 Facial Tissue 面巾纸 Ready To Use Facial Mask 即用型面膜 Condom 避孕套 Lip Palm 润唇膏 Insect Bite Treatment 蚊虫叮咬治疗产品 Insect Repellents 驱蚊虫剂 Insecticide 杀虫剂 Electric Moisquito Repeller 电驱蚊器 Shampoo 洗发水 Hair Styling Product 头发定型产品 Hair Conditioner 护发素
Food 食品 Non-Food 非食品
3
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total 全国 食品类 MAT销售额/销售量/平均价格 增长率
Leabharlann Baidu
Source: Nielsen Retail Index (Monthly Update) 数据来源：尼尔森零售跟踪调查（月度更新）
2
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Food, Non-Food By Super Groups MAT Val. Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率
Val. Market Size is ranked by MAT Jun 13 Data, Semi-annually Update 销售额市场规模以13年06月滚动年度数据排序，半年度更新
4
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Non-Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total 全国 非食品类 MAT销售额/销售量/平均价格 增长率
Val. Market Size is ranked by MAT Jun 13 Data, Semi-annually Update 销售额市场规模以13年06月滚动年度数据排序，半年度更新
Dairy Food 乳制品
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Other Food 其它食品
Insect Control 驱虫产品
Hair Products 头发护理
Note: Categories in blue are Baby Products
5
谢谢！ Thank you
Copyright © 2010 The Nielsen Company. Confidential and proprietary.
注意：蓝色标注为婴儿产品
1
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Food, Non-Food MAT Value Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率