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商务英语阅读(第1册)第二版 Unit 6 Markets

商务英语阅读(第1册)第二版 Unit 6 Markets

Words anand complicated to deal with 棘手 的 (TEM-4)
All this shows why setting an offering price for shares in an IPO is so tricky.
Words and Expressions
asset n. anything of material value or usefulness that is owned by a person or company 资产(TEM-4)
On the other hand, your debt is an asset to the bank, but it is your liability.
Warming up
2. To what extent do you think marketing can determine the success of a product these days? Please cite some examples to illustrate.
3. Why is marketing important?
Words and Expressions
prosperous adj. in fortunate circumstances financially; moderately rich 繁荣的,兴旺的(CET-4)
And if we succeed, our future will be more prosperous and more peaceful than our past.
Words and Expressions
intangible adj. (of especially business assets) not having physical substance or intrinsic productive value 无形的(CET-6)

商务英语阅读(基础篇)Unit 3 Business Etiquette in Different Countries

商务英语阅读(基础篇)Unit 3 Business Etiquette in Different Countries

sometimes do not translate across cultures and can cause confusion or hurt
6/27/20f2e0elings.
I. Reading Practice
Text A
Table Manner At a formal banquet, be prepared to give a short, friendly speech in response to the host's speech. When inviting Taiwanese to a party, serve a "real" meal rather than snacks and drinks. When invited for dinner, it is polite to sample every dish served. Your host may serve some food for you, and it is nice to reciprocate if you feel comfortable doing so. Always leave something on your plate at the end of the meal or your host might think that you are still hungry. You must arrive on time or early if you are the guest.
hands and scan it immediately for vital information. Then lay the card in front of
you on the table. It is demeaning to put someone's card directly into your pocket

商务英语阅读文章

商务英语阅读文章

商务英语阅读文章商务英语阅读文章英语最早被中世纪的英国使用,并因其广阔的殖民地而成为世界使用面积最广的语言。

下面是店铺为大家整理的商务英语阅读文章,欢迎阅读与收藏。

商务英语阅读文章篇1A Changed Global Reality 世界经济格局新变化Say this for the young century: we live in interesting times. Not quite 2 12 years ago, the world economy tipped into the most severe downturn since the Great Depression in the 1930s. World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial economies. Financial institutions that had seemed as solid as granite disappeared as if they were no more substantial than a bunch of flowers in the hands of an old-style magician.对于新世纪,我们得这样说:我们生活在一个有趣的时代。

差不多两年半之前,世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。

世界贸易进程大幅放缓。

失业队伍也越来越快,这在旧工业经济体系表现尤为突出。

原来坚如磐石的金融机构也消失了,似乎还不如老套的魔术师变的花束看起来真实。

Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before.考虑到经济衰退幅度如此的跨时代,经济复苏进程会很慢也是理所当然的,对此我们不应该感到吃惊。

商务英语阅读 Unit 3

商务英语阅读 Unit 3

2
Warm-up
I. Read the news on P.30 and discuss the questions. 1. What’s the source of the news? 2. What’s wrong with Starbucks according to the news? 3. What factors are considered in pricing according to Starbucks? 4. What do you think of the price of Starbucks? 5. What would you consider in the buying of one product?
( D ) 10. current price
J. 利润最大化
Comprehensive Reading
Text A
Comprehension I. Answer the following questions according to Text A.
1. What should a company consider in fixing the price of the product? 2. What methods are traditionally used in assessing pricing policies? 3. Is the low price strategy always effective? Why or why not? 4. Which objective of pricing would be the best approach for the medium-size or small business? 5. What factors should be considered in

college商务英语阅读试题及答案

college商务英语阅读试题及答案

college商务英语阅读试题及答案College商务英语阅读试题及答案一、阅读理解(共20分,每题4分)阅读下列商务英语文章,然后回答后面的问题。

文章文章正文:In recent years, globalization has become a significantfactor in the growth of businesses worldwide. It refers to the process of international integration arising from the interchange of goods, services, and capital. Companies are increasingly looking to expand their operations beyond their national borders to tap into new markets and resources.One of the main advantages of globalization is the access to new markets. Businesses can sell their products and services to a larger customer base, which can lead to increased revenue and profits. Additionally, globalization allows companies to source raw materials and labor from various countries, which can reduce production costs.However, globalization also presents challenges. Companies must navigate complex international regulations and cultural differences, which can be difficult and costly. Moreover, the competition in the global market is fierce, and businesses need to be innovative to stay ahead.问题1:What does globalization mean in the context of business?A. The process of international integration through the exchange of goods, services, and capital.B. The process of international regulation.C. The process of reducing production costs.D. The process of fierce competition in the global market.答案1:A问题2:What are the benefits of globalization for businesses according to the passage?A. Access to new markets and reduced production costs.B. Navigating international regulations and cultural differences.C. Facing fierce competition in the global market.D. Staying ahead through innovation.答案2:A问题3:What challenges does globalization pose to businesses?A. Accessing new markets.B. Reducing production costs.C. Navigating complex international regulations and cultural differences.D. Selling products and services to a larger customer base.答案3:C问题4:What is the main focus of businesses in the globalmarket as mentioned in the passage?A. Access to new markets.B. Reducing production costs.C. Innovation.D. Both A and B.答案4:C二、完形填空(共10分,每题2分)阅读下面的商务英语短文,从短文后各题所给的选项中,选出可以填入空白处的最佳选项。

商务英语阅读(第1册)第二版 Unit 4 Employees

商务英语阅读(第1册)第二版 Unit 4 Employees

Words and Expressions
empower v. to give sb. the power or authority to do sth. 授权 (CET-6)
The courts were empowered to impose the death sentence for certain crimes.
Words and Expressions
candid adj. saying what you think openly and honestly; not hiding your thoughts 坦率的;坦诚的 (TEM-8)
Natalie is candid about the problems she is having with Steve.
Learning Objectives
1
Explore the features of a good manager.
2 Understand how managers exert influence on their employees.
3
Explore the enlightened approach to developing the workforce
The process can be painful but it leads to greater selfawareness.
Words and Expressions
hallmark n. a feature or quality that is typical of sb./sth. 特征;特点 (TEM-8)
Words and Expressions
hijack v. to take over sth. and use it for a different purpose 强行接管(而移作他用)(CET-4) The organization had been hijacked by extremists.

商务英语阅读1答案

商务英语阅读1答案

Business EnglishExtensive Reading (1)商务英语阅读(1)Ⅰ. Reading ComprehensionPart One : Directions: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage.The popularity in North America is Iceberg Water, a leading brand of bottled water, which is harvested from icebergs off the coast of Newfoundland, Canada.Arthur Wiesenberger, who carries the title Water Master, is one of the few water critics in North America.As a boy,he spent time in the larger cities of Italy,France and Switzerland, where bottled water is consumed daily.Even then,he kept a water journal,writing down the brands he liked best.“My dog could tell the difference between bottled and tap water,”he says.But is plain tap water a11 that bad? Not at a11.In fact, New York’s municipal water for more than 100 years was recently considered among the best in the world in terms of both taste and purity.Similarly,a magazine in England found that tap water tasted better than several leading brands of bottled water.Nevertheless,soft-drink companies view bottled water as the next battle-ground for market share.As diners thirst for leading brands, soft-drink companies and restaurants salivate(垂涎)over the profits.A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it's often 300 to 500 percent.As a result some restaurants are selling bottled water.According to an article in The Wall Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell,listing brands on the menu without prices,and pouring bottled water without even asking the diners if they want itRegardless of how it's sold,the popularity of bottled water bring us better health and purity. 注意:此部分试题请在答题卡上作答。

商务英语阅读(第三版)Chapter 2products and pricing

商务英语阅读(第三版)Chapter 2products and pricing
myopic (para. 6) adj. unwilling or unable to think about the future, especially about the possible results of a particular action - used in order to show disapproval 近视的,目光短浅 的
Armed with long-term metrics, firms and analysts can assume a longer-term perspective on the brand, leading to improved profitability.
Short-term decreases reflect the time it takes for consumers to acclimate to the price changes and respond to the advertising. Without long-term brand-health measures, the analyst may have come to a misleading conclusion about the value of the brand.
real-time (para. 6) adj. technical a real-time computer system deals with information as fast as it receives it 〔某个过程或事件发生的〕实际 时间,实时
Do you agree that a short-term orientation may erode a brand’s ability to compete in the marketplace? Why (or why not)?

商务英语阅读Unit 1-叶兴国

商务英语阅读Unit 1-叶兴国
3. What are the differences between these multinational companies and the local companies in China?
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Business English: A Reading Course
TEXT B
1. Enrolling in college is one step toeard fulfilling our vision of the future. 进入大学是完成将来梦想的第一步。 enroll in: 登记入学,入伍,入会等。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals.
Business English: A Reading Course
TEXT A
Notes on the Text:
•Transnational
road warriors:此处指从事跨国商务活动的

road warrior飞车勇士
say Harvard Business School faculty and alumni. Alumnus(男校友)—alumni(复数)可兼指男女校友 如:Harvard Alumni Association 哈佛大学校友会。 alumna(女校友)—alumnae (复数)

商务英语阅读1参考答案

商务英语阅读1参考答案

商务英语阅读1参考答案一、阅读理解1. 问题1:文章主要讨论了什么?答案:文章主要讨论了全球化背景下商务英语的重要性以及如何提高商务英语的沟通技巧。

2. 问题2:为什么商务英语在当今世界如此重要?答案:商务英语重要性体现在跨国贸易的增长,国际商务交流的频繁,以及对专业商务人士的需求。

3. 问题3:文章提到了哪些提高商务英语能力的方法?答案:文章提到了扩大词汇量、学习商务术语、练习商务写作、参与商务会议以及利用在线资源等方法。

4. 问题4:作者对商务英语的未来趋势有何看法?答案:作者认为随着全球化的深入,商务英语将继续成为国际商务沟通的关键工具,并且其重要性将不断增加。

5. 问题5:文章中提到的“商务英语沟通的障碍”有哪些?答案:文章中提到的障碍包括文化差异、语言习惯、专业术语的误解以及非语言交流的挑战。

二、词汇理解1. 问题1: "Negotiation"在商务英语中通常指的是什么?答案: "Negotiation"在商务英语中通常指的是商务交易或协议过程中的协商过程。

2. 问题2: "Collaboration"一词在商务环境中的含义是什么?答案: "Collaboration"在商务环境中指的是不同个人或组织之间的合作,以实现共同的目标或完成项目。

3. 问题3: "Mergers and Acquisitions"通常指的是什么类型的商务活动?答案: "Mergers and Acquisitions"通常指的是公司之间的合并或收购活动,这是企业扩张或重组的一种方式。

4. 问题4: "Stakeholder"在商务英语中通常指谁?答案: "Stakeholder"在商务英语中通常指的是对公司或项目有直接或间接利益的个人或团体。

5. 问题5: "Due Diligence"在商务英语中的含义是什么?答案: "Due Diligence"在商务英语中指的是在进行商务交易前对相关事务进行彻底的调查和评估,以确保交易的合理性和安全性。

商务英语阅读文章短篇阅读欣赏

商务英语阅读文章短篇阅读欣赏

商务英语阅读⽂章短篇阅读欣赏 多阅读⼀些短篇的英语美⽂,对于我们英语阅读能⼒的提⾼会有所帮助,今天店铺在这⾥为⼤家分享⼀些商务英语阅读⽂章,希望⼤家会喜欢这些英语阅读素材! 商务英语阅读⽂章篇1 8 Golden Rules for Businessmen While starting out on a business endeavour, following a set of rules is crucial for finding success. Without proper rules a business can go spiralling down and without taking too long at it. Following are golden rules that will ensure your success in business. Map it out Map where you want to head. Plant goals and results all across that mental map and keep checking it off once you start achieving them one by one. Care for your people People are your biggest asset. They are the ones who will drive your business to the top. Treat them well and they will treat you well, too. Aim for greatness Build a great company. Build great services or products. Instil a fun culture at your workplace. Inspire innovation. Inspire your people to keep coming with great ideas, because great ideas bring great changes. Be wary Keep a close eye on the people who you partner with. It doesn’t mean you have to be sceptical of them. But you shouldn’t naively believe everything you hear. Be smart and keep your eyes and ears open all the time. Commit and stick to it Once you make a decision, commit to it and follow through. Give it your all. If for some reason that decision doesn’t work, retract, go back to the drawing board and pick an alternate route. In business, you will have to make lots of sacrifices. Be prepared for that. It will all be worth it in the end. Be proactive Be proactive. Just having goals and not doing anything about them will not get you anywhere. If you don’t act, you will not get the results you’re looking for. Perfect timing Anticipation is the key to succeed in business. You should have the skills to anticipate changes in the market place and, the changing consumer preferences. You have to keep a tab on all this. Never rest on your past laurels and always look to inject newness into your business processes. Not giving up That’s the difference between those who succeed and those who don’t. As a businessman you should never give up, no matter what the circumstance. Keep on persevering. You will succeed sooner or later. The key is to never quit trying. Follow these rules and you'll find yourself scaling up the ladder of succcess. 商务英语阅读⽂章篇2 How to Start Making Money on Your Own Terms “Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.” - Napoleon Hill Making millions of dollars would be great – but right now, you’re more concerned about payingyour cable bill so that you don’t have to steal Wi-Fi from Starbucks in order to write your new blog post. Landing on the New York Times Bestsellers list would be stupendous—but right now you’re just trying to find an hour to write amidst working to support yourself and doing the damn dishes and all of those other responsibilities that get in your way. Yes, having it all – “the babe, the boat, the bucks” as Danielle LaPorte () so bluntly puts it—is ideal. But right now, you’re just trying to make ends meet. If only you could make enough money to live off of, you could quit your job and focus. But right now, that seems totally unrealistic. A pipedream. One: Exactly How Much Money Do You Need? “Fix in your mind the exact amount of money you desire. It is not sufficient merely to say ‘I want plenty of money.’ Be definite as to the amount.” - Napoleon Hill Want to make enough money to support yourself? Tell me, how much do you need? You don’t need to think about how much money you need for the rest of your days on planet Earth. That’s ridiculous. How could you possibly predict what you’ll want in 15 years? Instead, reel in your ambitions and make a plan for one year from now. To get crystal clear, ask yourself the following questions: In one year, what does your life look like? (Write as much detail as possible the place you live, how often you go out to eat, what you do on the weekends). How much money will it cost for you to live reasonably? That’s it. In order to figure out your monthly expenses, try Tim Ferriss’ Monthly Expense Calculator. Then, once you have an exact figure… Two: Decide what you’ll exchange for the cash. If you want the money, you’ll have to exchange something for it. To figure out what to exchange for money, ask yourself the following questions: What are my strengths + skills? What types of products + services can I provide? What will people actually pay for? Not sure what you’re good at? Here is a Skills + Strengths worksheet that I created. Don’t get bogged down trying to find your one-true-love. Once you’ve come up with 10 ideas, start testing them immediately. You’ll find your passion eventually, but doing so requires action. Do your research. Ask people what they’d pay you to do. Test your new service on them for free first. Don’t think you have what it takes? Hmm… I think this article titled “How to Really Start a Business” will make you think twice. Three: Plan and take Action! Once you’ve stumbled on a workable idea? Set some concrete goals, kid. I’ve personally just created my own concrete plan called “Project Moolah”. Break it up into chunks. If your plan is to start earning $1,000 a month by this time next year, you’ll want to figure out how much money you’ll need to rake-in every few months until then. When you have a plan, you’ll have motivation on the not-so-inspired days. When you have a plan, you’ll know what steps to take every day. When you have a plan, you reach your goals. Making money is hard work, and I guarantee that you’ll have to make some uncomfortable phone calls. But if you want a great life, you have to do great things. You can see my Project Moolah breakdown here. Does the thought of starting your own business have you feeling totally overwhelmed? You don’t have to use the word business just yet! Think of it this way: you are on a journey to create financial freedom.You’re breaking through the barriers of mediocrity. You’re starting the life that you’re supposed to be living. Bombs away! 商务英语阅读⽂章篇3 Why Startups Should Invent The Next Hot Sauce, Not The Next Instagram It would be foolish to think that anyone could create a pepper sauce as popular as "that famous sauce Mr. McIlhenny makes." For over 140 years, Original Tabasco brand pepper sauce has been made and distributed by the ancestors of its creator, Edmund McIlhenny. Very little has changed since its creation when they sold bottles wholesale to grocers for $1 a bottle. The rush by investors to find the next great tech startup is only a bit slower than the rush of entrepreneurs to try to build the next great tech startup. Success of a startup is graded in months and millions; companies that receive too much, do too little, sell for too low, or take too long to get there are considered failures. While the dream of following in Instagram's footsteps may be honorable and nobody wants to tell anyone that they can't do something (that would be politically incorrect and nearly criminal if told to a minor), there seems to be thousands of companies trying for the get-rich-quick startup strategy and very few (none that I know of, in fact) that are truly playing the game for the long term. There is a shortage of Edmund McIlhennys in Silicon Valley today. That needs to change. Here are some things that would-be (or current) entrepreneurs can learn from Tabasco sauce. Build Something That Will Last Silicon Valley is notorious for flash companies. No, I don't mean Adobe developers. Flash companies are those that take an idea, launch it quickly, get a round or two of funding, then try to sell it to Facebook, Google, Apple, Microsoft, or any of the other players in the tech world. They want to build something as quickly as possible, pawn it off as innovation, and turn it for a huge return. They are often based on ideas that have no chance of lasting, but that doesn't stop investors from pouring money into them. It isn't that the investors are dumb. The investors are smart enough to know that many of the big tech companies are gullible. They aren't looking for something that will last. They aren't even looking for something that will work. They're only looking for something that will sell. A quick scan of the portfolio of companies that Google or Yahoo have bought over the last decade will show a list that is hit or miss; many no longer exist. Startups that build on ideas that truly innovate or create something special for the future that can stand the test of time may not be able to get the billion-dollar paycheck by 2013, but they do have an opportunity to make a lot more money in the long run. More importantly, owning their success and keeping a buyout as an option rather than a goal can make a company more inherently valuable. Build Something Based on Your Passions McIlhenney may have been a banker, but his passion was with peppers. Seriously. He enjoyed the flavor of his own creation with a passion, and it showed in his product. When Pownce first hit the scene, Twitter was already growing but wasn't nearly in the realm of mainstream recognition. Pownce cofounder Kevin Rose loved the concept and decided to build a better version. He did--for all intents and purposes Pownce was superior to Twitter. The problem was that most people, including Rose, didn't like it as much. Rose admitted that he liked being able to share files on Pownce but for true microblogging and lifestreaming he preferred Twitter. It was no shock that a few months after making the declaration, Pownce was purchased and subsequently shuttered completely. If you don't believe in your product, others won't, either. Love your product. If you're building something because you think it will sell and have no passion for it, you'll have a hard time making Instagram-level money from it. Build Something That Doesn't Rely on Other Companies There is nothing more disheartening in the tech world than to become reliant on another company that makes a change. Mahalo was famously dependent on the traffic it received from Google to be able to make money. When Google launched its Panda algorithm update in February 2011, Mahalo and othercompanies were forced to make tough choices, releasing much of their staff as a result of Google's change. It's one thing to build an app on iOS. There is a symbiotic relationship between app developers and Apple that makes the success of one feed off the success of the other. In Mahalo's case, Google got nothing from it. In fact, the Panda update was designed to purge the search engine of unwanted content like that of Mahalo. If Google's getting nothing out of it, they have no incentive to keep the traffic faucet turned on. Startups that rely entirely on Facebook, Google, or any other company to keep their products relevant must either make sure the relationship is mutual or figure out a Plan B if changes happen that are unfavorable. AOL, despite all of the mistakes that they've made over the last decade, is still hanging in there as a relevant company because they diversified. They learned the lessons of the early days when they bet too heavily on the reliance of dial-up Internet connections. Today's AOL may still be struggling, but their struggles are spread over a wider footprint and there are more chances for success based sheerly on their bets being hedged. It's not a perfect formula, but it's one that's keeping them from going the way of Netscape or MySpace. For now. Build Something People Will Want Forever If They Try It Once Addiction is a powerful thing. Tabasco hasn't had to change much over the last 140 years because they found something that people wanted. They found something that people would want to buy at the store, to enjoy at restaurants, and to advocate for to their friends and family. Facebook is the current-day example of an addictive product that compounded upon itself. People liked using it so they encouraged more of their friends and family to join so they could enjoy it even more. They turned their users into status-update-drug-dealers, playing off of their strengths to get their users actively involved in the company's growth. Pinterest is quickly becoming the addiction du jour. They hook their users and they do not rely on other companies as the key to their success. On the contrary, their connections to Facebook and Twitter act only to enhance their product. If they were shut off today by either or both, they would still be able to keep up what they're doing. Build Something Of all the startup ideas that I hear about in today's dreamy Silicon Valley world, the ones that make the least sense are the ones that require no building. It's as if it's a perceived benefit to have something that requires very little coding, developing, or programming. Nothing could be further than the truth. Tabasco is aged for 3 years before it makes it to the bottle. It's not something that Joe Blow rich investor can duplicate. That's not to say that in the tech startup world entrepreneurs should be building something for 3 years before releasing it. Any project that starts today and plans to launch in 3 years will be shifted, pivoted, scrapped, and replaced 15 times during the period. Come up with an idea, work through it with people who know about the subject in question, then find a good person or team of people to make something special. Build something. Ideas are cheaper than a dime a dozen. While some of these turn out to be made of gold, there's a winning idea for every ten thousand lousy ideas, and not all winning ideas will ever see the light of investment capital. If it's something that made to last, that is built on your passions, that relies on no other companies, and that will hook people from the start, then it's something worth building. Build it.。

商务英语阅读第一单元

商务英语阅读第一单元

Chapter 1 General View of InternationalBusinessWTOPara 1engaged ininternational transactionsbe involved inoriginate引起, 发明, 发起, 创办vi. 起源, 发生restrictions n.限制, 约束virtually: in facttariffs: 关税quotas:配额embargo:禁运boycotts:联合抵制barrier:贸易壁垒The World Trade Organization (WTO)inter-governmental organization:政府间的组织flow:流畅(be) based on:以……为基础services:服务settle:解决;平息trade dispute:贸易争端negotiation:谈判promote cooperation:促进合作joint decision-making:共同决策consensus:一致同意;一致意见body:机构;团体council:决策班子;委员会committee:委员会consist of:由…组成entire membership:全体成员administrative support:行政支撑secretariat:秘书处Geneva, Switzerland:瑞士的日内瓦Para. 2trading system:贸易系统date back:追溯到…Bretton Woods: 布雷顿森林conference:会议delegate:代表conceive:构思create:创立;创建the World Bank:世界银行the International Monetary Fund:国际货币基金组织1International trade organization (ITO):国际贸易组织a specialized agency:个别机构charter:宪章ambitious:有抱负的;有雄心壮志的extend beyond:扩充;延伸world trade disciplines:世界贸易原则commodity agreement:国际商品协定restrictive business practices:限制性经营办法international investment:国际投资Havana:哈瓦拉(古巴首都)Cuba:古巴ratification:批准legislation:立法opposition:反对the U.S. Senate:美国上议院driving forces:动力announce:宣布seek:寻求congressional ratification:国会的批准effectively:有效地eventual result:最后的结果subsequent:随后的;后来的creation:创建;创立the General Agreement on Tariffs and Trade (GATT):关贸总协定be concerned with:关注…primarily:主要的(mainly)reduce barriers to the international trade of goods:减少国际商品贸易壁垒result from:由…所产生provisional: 临时的prosperous:兴旺发达的multilateral:多边的;多国的international commerce:国际贸易overhaul:彻底改革due:应得的;预期的massive modification:巨大的改革Uruguay Round:乌拉圭回合(在乌拉圭的多次国际贸易谈判) Para 3regulate:控制;调节;规范regulating world trade of goods:规范国际商品贸易tariff barriers:关税壁垒non-tariff barriers:非关税壁垒not long after:soongive birth to: 产生(result in…)de facto: 实际上;实事上informally:非正式的over the years:during the following years evolve: 发展;进化set out:订立conduct international trade:进行国际贸易institution:机构temporary:暂时的;临时的recognize:认可replace:代替amend:修改incorporate:合并live on:继续存在updated:最新的text:版本(version)key principles: 主要原则adopt:采用General Agreement on Trade in Services (GATS):服务贸易总协定intellectual property: 知识产权Trade-Related Aspects of International Property Rights (TRIPS):与贸易有关的知识产权协定Para 4signatory (signatories):签署各国intend:打算set up a worldwide trading organization:建立世界贸易组织in the event:最后(eventually)reach an understanding: 达成一致意见(not) increase tariffs beyond their existing level:增加的关税不超过现在的水平Abolition:废除most favored nation:最惠国trading privileges:贸易特权extend:扩展;延伸systems of preferences:优惠系统;特惠系统Commonwealth Preference:英联邦关税特惠制trading blocs:贸易集团establishment:建立common-market type agreements:共同市场协定EC:abbr. 欧共体(European Community)Outward -looking:外向型的Insular:adj.内向型的;海岛的, 孤立的, 超然物外的abolish quotas:废除配额Kennedy Round:肯尼迪回合account for about 80% of international trade:占….. Para. 5emphasis: 重点;强调shift:转换;转移the north-south dialogue:南北对话conduct:进行;实行the United Nations Conference on Trade and Development (UNCTAD):联合国贸易与发展会议primary commodities:初级商品discriminate (against):歧视protectionist policy:贸易保护主义政策freer access to markets:更自由进入市场的机会WTO Agreements:世贸协定Part 1expansion:扩充governing:控制;调节cover:包括global exchange of goods:全球商品交易capital:资本multi-national organization:多国贸易(be) capable of:能….resolve: 解决trade conflicts:贸易冲突;贸易争端play a key role:发挥关键性的作用settle trade disputes:解决贸易争端at its heart:起核心作用legal:法定的ground-rules:章程essentially:本质上bind governments to keep their trade policies:约束各国政府保持贸易政策不变within agreed limits:已经过协议的范围内as negotiated and signed governments:作为经过谈判和签署协议的各国政府objective:目标;目的achieve:实现tolerance:宽容generosity:大度impartial means of settling trade disputes:公正解决贸易争端的办法overriding purpose:最重要的目的undesirable side effects:不希望发生的副作用obstacles:障碍ensure:确保;保证individuals:个体transparent:透明的readily:容易地ascertainable:确定的predictable:可预见的protectionism:贸易保护主义bloated:膨胀的inefficient:低效率的closure:关闭draft:草拟drafted and signed by community of trading nations: 由各贸易国共同草拟和签署的considerable debate:充分的辩论controversy:争论function:作用forum:论坛Part 2dispute settlement:解决争端conflicting interest:利益冲突bring actions on its own initiative:独自采取行动initiate actions:采取行动dispute settlement process:解决争端程序spell out:讲清除;详细说明Understanding on Rules and Procedures Governing the Settlement of Disputes:解决争端规则和程序的谅解govern:管理;统治;控制dispute settlement body:解决争端机构a special assembly:立法机构consultation:磋商interested third-parties:有利益关系的第三当事人the establishment of a panel:建立专家组investigate:调查alleged violations:对违反…的指控appellate review:上诉审查Appellate Body:上诉机构adoption of the panel: 采纳专家意见appellate decision by the Dispute Settlement Body:解决争端机构的上诉裁决implementation of the decision adopted:执行所采纳的裁决escalating:逐步上升的;循序渐进的three-step process:三个步骤voluntary conformity:自愿一致the violating member: 侵害方compensation:赔偿the injured member:被侵害方trade concessions:贸易让步;妥协accomplish:实现retaliation:报复arbitration:仲裁Agreement Establishing the World Trade Organization:建立世界贸易组织协定Part 3antidumping: 反倾销imposition:强加impositionof antidumping:强加反倾销(报复) countervailing measures:抵销措施;补偿措施fair value:公平价值dumping: 倾销recognize:公认prohibit:禁止an established industry:已有的工业materially:从物质上inhibit:抑制;约束domestic industry:国内工业provide: 规定impose:强行征税antidumping duty:反倾销税in appropriate circumstances:在适当的情况下outline:概述subsidy:津贴;补助金bounty:津贴bestow:给予artificially cheaper:人为造成的便宜emerging industries: 新兴工业a member nation: 成员国a countervailing duty:反倾销税;反补贴税offset:抵销Part 4lengthy and complex:漫长而复杂的legal texts:法律文本cover a wide range of activities:涉及范围广government purchases: 政府采购food sanitation regulations:食品卫生规则intellectual property:知识产权fundamental principles:基本原则run throughout all of these documents:应用与所有文件worldwide, multilateral trading system:全世界多边贸易系统states v. :规定discrimination:歧视discriminate:歧视grante:准予;承认most-favoured-nation (MFN) status:最惠国地位national treatment (国民待遇)freer:更自由的prediatable:可以预见的arbitrarily:任意地;随意地more competitive:更据竞争性的discouraging: 打击market share:市场份额beneficial:受益的flexibility:灵活性special privileges:特权Part 6cost-free: 免费的;不付出代价的attain:获得applicant:申请者go through:经过existing members:现有成员国prospective members:申请加入的国家engage in some painful reforms:进行一些难度很大的改革curb export subsidies(subsidy):控制;抑制enforcement of laws:强制执行法律intellectual property piracy:侵犯知识产权的行为1.2 Globalization1.2.1.globalization:全球化globe: 地球;世界integrated:综合的a more integrated and interdependent world economy:更加综合和相互依赖的世界经济components:成分;因素the globalization of markets:全球化市场the globalization of production:全球化生产1.2.1.1the merging of historically distinct and separate national markets into one huge global marketplace:从过去的明显的单一国内市场融汇为一个巨大的全球市场the taste and preference:品味和偏好converge on a global norm:汇聚为一个全球标准Citicorp credit cards:花旗银行信用卡Levi’s jeans:Levi’s 牛仔服Sony Walkmans and Discmans:Nintendo game players:任天堂游戏机hold up:认为prototypical:典型的trend:趋势Levi Strauss:一公司名(Levi’s strauss 牛仔裤) benefactor: 贡献者;恩人;捐助者facilitator:推动者standardized product:标准化产品the size of these multinational giants:跨国公司规模facilitate: 推动;促进triple:增至三倍account for:占target emerging markets:瞄准新兴市场close to: nearlyPart 2prevalence:流行Sony PlayStations:索尼游戏站push too far: (将某事)过分扩大give way to:让位于….significant:重要的relevant dimensions:相关方面distribution channels:销售渠道culturally embedded value systems:根深帝固的文化价值观念marketing strategy:营销策略and the like: and so onoperating practice: 操作习惯customize:为用户定制best match conditions in a country:最好地与当地国家的情况相适应promote: 开发varying car models:不同的汽车类型a range of factors:一系列的因素traffic congestion:交通拥堵Part 3currently:目前;现在universal need the world over: 全球性的需要the world over:all over the worldcommodity: 商品aluminum:铝microprocessor:微型处理器DRAMs: computer memory chips:电脑存储芯片commercial jet aircraft:商用喷气式飞机financial assets:金融资产US Treasury bills:美国短期债券,偿还期一般为三到六个月futures on the Nikkei Index:日经期货指数the Nikkei Index 东京证券交易所Eurobonds: 欧洲债券Mexican peso:墨西哥比索Part 4an important feature:特点;特征confront:面对;对抗competitor:竞争对手in nation after nation:一个又一个国家rivalry:竞争rival: 对手Pepsi:百事可乐Ford:美国福特汽车公司Toyota:丰田汽车Boeing:波音公司Air-bus:空中客车Caterpillar:公司名Komatsu:公司名Nintendo:任天堂Sony:索尼gain an advantage:取得优势homogeneity:同质:同种multinational enterprise:跨国企业emerge:出现convergence:集中homogeneous:相似的;同类的1.2.1.2 The Globalization of Production tendency: 趋向source:寻找(search for)take advantage of national differences:利用国家之间的不同in the cost and quality:在成本与质量方面factors of production:生产要素overall cost structure:全部成本结构functionality:功能major component parts:主要零件supplier:供应商fuselage, doors and wings:机身,机门和机翼the nose landing gear:飞机起落架wing flaps: 副翼;阻力板rationale:基本原理outsource: 外购;外包perform:从事;做enhance: 提高;增强Part 2dispersal:分散get into the act:参加;插手Swan Optical: 公司名(a company)manufacturer:制造商distributor:销售商eyewear:眼镜revenue:收入jointly: 共同的minority stake:少数股份locations:地方(places)designer eyewear:设计师的眼镜charge a premium price: 获取保险费溢价disperse:分散competitive advantage:竞争优势exemplify:例证;作为…例子irrelevant:不恰当的;不相关的the outsourcing of productive activities:外购(外包)的生产活动substantial:很大的;重要的impediment:障碍optimal dispersion:理想的分散(生产活动)Part 3travel down the road toward…:go toward…characterized by…以…为特点important actors in this drama:这个舞台上的重要演员foster:促进merely:onlyrespond: 相应;回应1.2.2. Implications for the Globalization of Production decline: 下降Implications for International Business:国际贸易的含义due to:由于containerization:集装箱化transportation cost:运输成本associated with…:与…有关technological innovation:技术革新information processing:数据处理;信息处理fall dramatically:很大的下降in the past two decades:在过去的二十年里essential:重要的Texas Instrument (TI): a firm in the US approximately:大约coordinate:管理;协调on a global scale:在全球的范围内remote entry terminals:远程终端inquiry terminals: 查询终端mainframe computers:大型计算机vast:大量的instantaneously:瞬间的;立刻的implement:实现Part 2electronic:电子的Hewlett-Packard: a US firm(be) composed of:由…组成videoconferencing technology:视频会议技术on a weekly basis:每周一次的via: 通过by way ofintegration:综合管理1.22.2Implications for the Globalization of Markets facilitate:推动economical:节约的;经济的mass movement of people:(人们)大量移动cultural distance:文化差距bring about:使…产生convergence:集中consumer tastes and preferences:消费品味和偏好CNN: 美国有限新闻网络primary conveyor:主要载体evolution:发展;演变akin:类似的emergence:出现Rio (巴西)里约热内卢Berlin:柏林Gap jeans:一种牛仔服品牌San Francisco:旧金山Part 4 overemphasize:过分强调usher in:引领conduct:做;操作ignore:忽视peril:危险。

大学商务英语阅读

大学商务英语阅读

Bull market :牛市 bear market熊市 budget 预算balance sheet资产负债表income statement收益表。

损益表 working capital 周转资金inventory control 库存控制。

储量控制quality assurance 质量保证just-in-time delivery 适时原料输送multinational corporations 跨国公司commercial paper 商业票据leverage 借款投机。

杠杆作用market segmentation 市场细分distribution channels销售渠道exclusive distribution独家经销competitive advantage 竞争优势product differentiation产品差异化break-even Point 盈亏临界点。

保本点brand 牌名,品牌intellectual property 知识财产agency 代理breach of contract合同horizontal organization 横向管理体系division of labor职责分工downsizing 裁员flextime 弹性工作制board of directors 董事会chief executive officer 首席执行官acquisition 收购employee stock options 职工股票先购权performance appraisal system 工作表现评估制gross domestic product国内生产总值profit 利润supply供给sole proprietorship独资企业unlimited liability 无限责任shareholders 股东。

股票持有人equilibrium price均衡价格,平衡价格pure competition 纯自由竞争oligopoly 寡头垄断monopoly垄断fiscal policy 财政政策democratic leader 民主型领导crisis management 危机管理private corporation 私营企业subsidiary corporation附属公司,子公司中译英翻译题一:大熊猫是一种温顺的动物,长着独特的黑白皮毛。

商务英语阅读

商务英语阅读

商务英语阅读ⅠCreditor/debtor 债权人 /债务人 corporate bonds 公司债券Mortgage bonds 抵押债券;有担保债券 convertible bonds 可转换债券Common stock and preferred stock普通股和优先股 prospectus 计划书;招股说明书Memorandum of Association 公司章程 board of directors 董事会Annual general meeting 年度股东大会ⅡProduction and operations management 生产运营管理EOQ(economic order quantity)经济批量法;经济订货量;最佳订货量Just-in-time inventory system 准时库存系统Flexible manufacturing systems 机动生产体系;柔性生产系统ⅢHuman resources management 人力资源管理Job analysis 工作分析;作业分析 job description 工作(岗位)说明Job specification 工作(岗位)规范 performance appraisal 绩效评估;业绩鉴定Performance feedback 绩效反馈;表现反馈 motivate 激发;激励ⅣMarketing mix 营销组合 product life cycle 产品生命周期Informative/persuasive/reminder/institutional advertising 信息性/劝购性/提醒性/宣传性广告Coupon 优惠劵;赠券 sample 样品 premium 贴价;赠品Contest 竞争;竞奖 sweepstake 彩票式角逐;抽奖ⅤBalance sheet 资产负债表shareholders’ equity 股东权益NPV(net present value)净现值 stock option 股票期权;认股权Financial management1.What kind of information is contained in a firm’s balance sheet?(1)The assets of the firms are on the left-hand side of the balance sheet. Assets represent how a firm has spent its time and money and are usually categorized as either current assets or fixed assets.(2)The right-hand side of a firm’s balance sheet sometimes summarizes the outstanding different types of financing the firm has used, often including short-term debt and long-term debt.(3)Shareholders’ equity represents the difference between the value of the assets and the debt of the firm.2.What are the four general sources of financing?(1)Capital budgeting and capital expenditure which describes the process ofcommitting investment capital and managing expenditures on long-lived assets.(2)Capital structure which represents the proportions of the firm’s financing fromcurrent and long-term debt and equity.(3)Net working capital is defined as current assets minus current liabilities.(4)Dividend policy decides the portion of a corporation’s profits that is notdistributed to stockholders.3.What are so-called agency problems? Given some examples.Agency problems mean that managers make decisions that are not in line with the goal of shareholders’ wealth maximization.(1)Managers who hold none or very little equity shares of the company they workfor may concentrate on looking for opportunities which give themselves high salary or income.(2)Managers may waste corporate cash and resources by engaging in negative netpresent value acquisition or investment to satisfy their desire to build an empire.(3)Less odious, but no less costly, managers may squander corporate funds onexcessively lavish corporate offices and jets.(4)They have different attitude towards risk.(5)Managers have been known to increase share prices (not value) by using“creative accounting,” so as to exercise their stock options or Bonus Plan.4.Are there any mechanisms that help to ensure that managerial actions areconsistent with shareholders’ interests?Various institutional arrangements have been developed through time in an effort to help align managers’ and share holders’ interests.(1)Managers are subject to the scrutiny of specialists.(2)Equity-based managerial compensation schemes such as stock options andshares.(3)Election of independent outside members to the board of directors.(4)Shareholders can take a direct approach by threatening the managers withdismissal.(5)Encourages outside investors to take over the company and replacemanagement.Marketing management1.Define the term marketing. What are the basic elements of the marketing mix?Is one more important than the others?Marketing is the performance of business activities directed at satisfying needs and wants through the exchange process.The elements are known as 4Ps (product, place, price, and promotion). There is no one more important than the others. They determine the ultimate success of a product or service and even of a company.2.List and explain five ways of segmenting a market.(1)Demographic segmentation is segmentation by age, gender, income, or race.(2)Geographic segmentation is segmentation by region—urban versus rural.(3)Psychographics segmentation is segmentation by life-style, personality, values,or attitudes.(4)Benefit segmentation is segmentation according to product characteristics.(5)Volume segmentation is segmentation by use-light versus heavy.3.How to define products? What are the three basic classifications of consumergoods, and how do they differ from one another?Products are any want-satisfying goods or services as well as their perceived tangible and intangible attributes and benefits. Consumer goods can be classified as convenience goods, shopping goods or specialty goods, depending on how much effort consumers are willing to exert to get them.4.Define the terms marketing channel and middlemen. What are the mostcommon marketing channels for consumer products? For industrial products?Marketing channel is a sequence of marketing organization that directs a product from the producer to the ultimate user.Middlemen are marketing organizations that link producer and user within a marketing channel.The channels used for consumer products include: the direct channel from producer to consumer; the channel from producer to retailer to consumer; the channel from producer to wholesaler to retailer and that from producer to agent to wholesaler to retailer to consumer.The major channels for industrial products are producer to user, and producer to agent to user.。

商务英语阅读第二版课后练习题含答案

商务英语阅读第二版课后练习题含答案

商务英语阅读第二版课后练习题含答案商务英语是一门应用广泛的英语,商务英语的学习不仅可以增进学生对英语的掌握程度,同时也可以提高学生商务英语应用能力。

商务英语阅读是商务英语中非常重要的部分。

本文将针对《商务英语阅读第二版》的课后练习题进行分析,并提供题目答案供学生参考和练习。

第一章商务读物练习一1.What is the most important organizational principle in amemo?答案:clear organization.2.What kind of information do people NOT usually write in afax?答案:information that’s too long or personal.3.What is the mn advantage of a letter over other kinds ofcorrespondence?答案:the formality of the letter can reflect the importance of the correspondence.练习二1.In memo writing, what does the author suggest as a goodorganizational device?答案:section headings.2.Why is it important to make sure that a fax is fully self-contned?答案:because faxes can be separated from their cover pages, it is important to make sure they are fully self-contned.3.Describe one way that e-ml differs from other kinds ofcorrespondence.答案:e-ml is informal and often contns conversational language.第二章商务智能练习一1.How is a database different from a spreadsheet?答案:in a database, data is organized into tables while in a spreadsheet, data is organized alphabetically.2.What is the primary purpose of a data warehouse?答案:to store data for analysis and decision making.3.What is a data cube?答案:a set of data that is organized in a way that makes it easy to analyze.练习二1.What is data mining?答案:the process of analyzing data to discover patterns and correlations.2.What is the difference between a data mart and a datawarehouse?答案:a data mart contns a subset of data from a larger data warehouse, while a data warehouse contns all data.3.What is OLAP?答案:online analytical processing is a tool for analyzing and presenting data in a multi-dimensional way.第三章电子商务练习一1.What is B2B e-commerce?答案:business-to-business e-commerce is the exchange of goods and services between businesses conducted digitally.2.What is the mn advantage of e-commerce for businesses?答案:e-commerce can increase accessibility and lower overhead costs.3.What is EDI?答案:electronic data interchange is a system for transferring business documents electronically.练习二1.What is C2C e-commerce?答案:consumer-to-consumer e-commerce is the exchange of goods and services between individuals conducted digitally.2.What is the difference between a shopping cart system and apayment gateway?答案:a shopping cart system allows users to add items to a virtual shopping cart, while a payment gateway is a system for processing online payments.3.What is m-commerce?答案:mobile commerce is the exchange of goods and services conducted through mobile devices.以上是对商务英语阅读第二版课后练习题的分析和答案。

商务英语阅读 Unit 1 International Business

商务英语阅读  Unit 1 International Business
artificial restraint on the free exchange of goods and services between countries, usually in the form of tariffs , subsidies, quotas or exchange controls.
3.Sቤተ መጻሕፍቲ ባይዱbsidye
4.Quota 5.NTB
8.specific duty
9.Tariff 10.tariff rate quota
a
a grant paid by a government to an enterprise that benefits the public
b c
d e
tax figured as a percentage on the value of goods
non tariff barrier
Quotas permitting a stipulated amount of goods to enter the nation duty-free or at a low rate, while charging a much higher duty for subsequent imports when the amount is reached.
• 3 .Specific rate duty :A specific rate duty is a tariff levied on imports, defined in terms of a specific amount per unit, such as cents per kilogram. By contrast, an ad valorem duty is a charge levied on imports defined in terms of a fixed percentage of value. • 4. Tariff-rate quota: A tariff-rate quota (TRQ) is a trade policy tool used to protect a domestically-produced commodity or product from competitive imports. • 5 .Economic efficiency: In economics, the term economic efficiency refers to the use of resources so as to maximize the production of goods and services. An economic system is said to be more efficient than another (in relative terms) if it can provide more goods and services for society without using more resources In absolute terms, a situation can be called economically efficient.

商务英语阅读理解(精选5篇)

商务英语阅读理解(精选5篇)

商务英语阅读理解(精选5篇)1.商务英语阅读理解第1篇Questions 1-7Look at the statements below and the article about the development of future business leaders on the oppositeWhich section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer You will need to use some of these letters more than1 Managers need to take action to convince high-flyers of their value to the2 Organisations need to look beyond the high-flyers they are currently3 There is a concern that firms investing in training for high-flyers may not gain the benefits4 Managers need expert assistance from within their own firms in developing5 Firms currently identify high-flyers without the support of a guidance6 Managers are frequently too busy to deal with the development of7 Firms who work hard on their reputation as an employer will interest The Stars of the FutureA Existing management research does not tell us much about how to find and develop high-flyers, those people who have the potential to reach the top of an As a result, organisations are left to formulate their own A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow's Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations'B TLRG recognises just how significant line managers are in the process of leadership Unfortunately, with today's flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy One manager in the research group was unconvinced by the logic of sending his best people away on development courses, 'only to see them poached by another department or, worse still, another firm'. This fear of losing high-flyers runs deep in the organisations that make up the researchC TLRG argues that the task of management is not necessarily about employee retention, but about creating 'attraction centres'. 'We must help line managers to realise that if their companies are known as ones that develop their people, they will have a greater appeal to high-flyers,' said one Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an Loyalty can then be more easily demanded inD TLRG has concluded that a company's HR specialists need to take action and engage with line managers individually about their role in the development of Indeed, in order to benefit fully from training high-flyers as the senior managers of the future, firms must actually address the development of all managers who will be supporting the Without this, managers will not be in a position to give appropriate And when eventually the high-flyers do move on, new ones will be needed to replace The next challenge will be to find a new generation of2.商务英语阅读理解第2篇give speech to 演说[例] address audience on a business projectadjourn (v) to stop (a court case, a meeting , )for a time before beginning again 延期,休会[例] The board meeting has been adjourned to an uncertain[同义词] postponeadjust (v) to settle an insurance claim 理算保险索赔[例] After the car accident, he made an insurance claim that will be adjustedadministration () organization and control of a company经营、管理[例] The administration power of a company also shows the internal control of the[同义词] managementadmin () abbreviation for administration 经营、管理administer () organize, control: 管理[同义词] manageadopt () choose, decide on采用[例] We adopted a newadvance () money paid before it is due, or for work only partially completed 预付款[例] Yesterday I received an advance on my monthly(v) to increase 提高[例] On bull market , shares are advancing[同义词] increase3.商务英语阅读理解第3篇《Staff appraisals》,员工评估。

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商务英语阅读
In 1993 ,New York State ordered stores to charge a deposit on (饮料)containers. Within
a year, consumers had returned millions of aluminium cans and glass and plastic bottles.
Plenty of companies were eager to accept the aluminum and glass as raw materials for new
products,but because few could figure out what to do with the plastic, much of it would be
buried in land fills (垃圾填埋场). The problem was not limited to New York. Unfortunately,
there were too few uses for second-hand plastic.
Today,one out of five plastic soda bottles is recycled (回收利用)in the United States. The
reason for the change is that now there are dozens of companies across the country buying
discarded plastic soda bottles and turning them into fence posts,paint brushes,etc.
As the New York experience shows,recycling involves more than simply separating
valuable materials from the rest of the rubbish. A discard remains a discard until somebody
figures out how to give it a second life and until economic arrangements exist to give that
second life value. Without adequate markets to absorb materials collected for recycling,
throwaway actually depress prices for used materials. 丟丟,丟?'丟丗, .仭 ... 4 ,
Shrinking landfill space, and rising costs for burying and burning rubbish are forcing
local governments to look more closely at recycling. In many areas佱the East Coast
especially, recycling is already the least expensive waste-management option.
For every ton of waste recycled,a city avoids paying for its disposal, which,in parts of
New York, amounts to savings of more than 100 per ton. Recycling also stimulates the local
economy by creating jobs and trims the pollution control and energy costs of industries
that make recycled products by giving them a more refined raw material.
6. The key problem in dealing with returned plastic beverage containers is ?
A. to sell them at a profitable price
B. how to turn them into useful things
C. how to reduce their recycling costs
D. to lower the prices for used materials
15题,答案很明显,但是选项很有迷惑性。

答案是第二段的最后一句:In the last eight years,
Concordia has reduced its workforce by more than 80.000 people?- or 35% -on a voluntary
basis, with further downsizing anticipated.减少了80000员工(或者说减少了35%的员工),预期
还会减少更多。

A选项是对的,made redundant是前面某套题目阅读的第五部分考过的词组;B不
对,没有完成(completed),因为预期还会裁减更多(with further downsizing anticipated);
C也不对,迷惑性最大,reduced its workforce of 80.000,用了介词of,所以这句的意思是一共就
80000员工,而实际情况是减少了80000员工;D不对,35%的员工被裁减,都是在自愿的基础上
的,而不是离开的人中有35%是自愿的。

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