bec口语现场真题整理讲解
剑桥BEC真题中级第四辑口语解析Part2MiniPresentation
第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation● Audience● Equipment needed【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to 图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least 准备行动，待命 stand by 备用的 spare 【句型点击】 ● 回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about… ● 引起新话题 About…. I think… That reminds me of….. Talking of…., I know….. 【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good preparation will make the speaker confident of his performance, which in turnwill arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them.Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients● Experience ● Reliability【词汇&短语】需要，要求call for 正直；诚实integrity积累accumulate 忽视，未注意到overlook环境，条件，情况circumstance 核心core结果outcome 互动interaction准确的accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】【词汇&短语】产品系列product range 结束，终结terminate确保，担保ensure 提前宣传advance publicity在很大程度上to a great extent促销活动promotional events不合时宜的ill-timed 方向，定位orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMP ORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】【词汇&短语】职业规划career prospect 保证guarantee系统的organic 职业能力proficiency开阔视野broaden the horizon 语言能力command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guaranteeseffective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed目的地destination 运输中in transit立即发货prompt delivery 装货过程loading process快递流通fast turnover 最佳报价best over【句型点击】In order to…With regard to… 基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken c are of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【词汇&短语】生产线the production line 付款条件payment terms由电脑控制的computerized 严格检查strict inspection提高效率raise efficiency 全自动的fully automatic极具清楚crystal clear 假设出来的情况hypothetical case【句型点击】We should aware of…My interes t is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTAN T WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【词汇&短语】销售经理sales manager 促进销售sales promotion推销潜力sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】【词汇&短语】客户支持clients support 打扰disturb可供利用的available 热情的enthusiastic令人反感的annoying 时间把握timing【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT W HEN ……?Managing change●Clear objectives●Communication【思路点拨】【词汇&短语】企业目标business goal 蓝图blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to….应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Top ic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【词汇&短语】求助于resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is… 首要考虑是..Given this pr emise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】【词汇&短语】可持续的sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is ve ry simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussin g and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。
剑桥BEC真题中级第四辑口语解析汇报(Part 2 Mini Presentation
第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation●Audience●Equipment needed【思路点拨】主题要点原因Planning a presentation 已给要点Audience 听众Presentation style 演示的形式Equipment needed 需要的设备Smooth process of presentation演示过程流畅补充要点Researching the topic 对题目的研究Presentation quality 演示质量Presentation skills 演示技巧Presentation effect 演示效果【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least准备行动，待命 stand by 备用的 spare【句型点击】●回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about…●引起新话题About…. I think…That reminds me of…..Talking of…., I know…..【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic.A good preparation will make the speaker confident of his performance, which in turn will arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them. Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients●Experience●Reliability【思路点拨】主题要点原因Selecting an interpreter for a meeting with foreign clients 已给要点Experience 经验Work performance 工作表现Reliability 可信度Quality of work 工作质量补充要点Interpreter’s personality 口译员的性格Outcome of business 结果Interpreter’s qualifications 口译员的资格Eliminate unqualifiedapplicants去除不合格人员【词汇&短语】需要，要求 call for 正直；诚实 integrity积累 accumulate 忽视，未注意到 overlook环境，条件，情况 circumstance 核心 core结果 outcome 互动interaction准确的 accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related workexperience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice.A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】主题要点原因Introducing a new product range onto the market 已给要点Timing 时机Fate of the product range 产品周期Advance publicity 提前宣传Warming up the market市场预热补充要点Target customers 目标客户Followers of products 产品的跟随者Promotional events 促销活动Arouse customers enthusiasm激发顾客的热情【词汇&短语】产品系列 product range 结束，终结 terminate确保，担保 ensure 提前宣传 advance publicity在很大程度上 to a great extent 促销活动 promotional events不合时宜的 ill-timed 方向，定位 orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】主题要点原因Aiming to improve career prospects 已给要点Reading business articles阅读商务文章The latest business events 最新的商务事件Learning a foreign language Improve communication 有效的沟通学习一门外语补充要点Further education 继续教育Improved proficiency 提升熟练度Building an organic knowledge建立系统的知识体系Broadened horizon 扩展知识面【词汇&短语】职业规划 career prospect 保证 guarantee系统的organic 职业能力 proficiency开阔视野 broaden the horizon 语言能力 command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guarantees effective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed【思路点拨】主题要点原因Deciding how to transport goods 已给要点Destination 目的地Convenience 便利性Speed 速度Efficiency 效率补充要点Delivery and loading/ unloading发货和卸货Safety of the goods 保证货物安全Best offer 最佳报价Minimal cost 最低成本【词汇&短语】目的地 destination 运输中 in transit立即发货 prompt delivery 装货过程 loading process快递流通 fast turnover 最佳报价 best over【句型点击】In order to…With regard to…基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard todifferent distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken care of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【思路点拨】主题要点原因Purchasing new machinery 已给要点Level of automation 自动化程度Save labour 节省人力Maintenance requirement 养护要求Save cost 节约成本补充要点Quality 质量Productivity 生产力Safety 安全Save trouble 减少问题【词汇&短语】生产线 the production line 付款条件 payment terms由电脑控制的 computerized 严格检查 strict inspection提高效率 raise efficiency 全自动的 fully automatic极具清楚 crystal clear 假设出来的情况 hypothetical case【句型点击】We should aware of…My interest is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【思路点拨】主题要点原因Selecting a retail sales assistant 已给要点Previous experience 以往的经验Right of priority 优先权Appearance 仪表First impression 第一印象补充要点Communication skills 沟通能力Basic skills and qualities 基本技能和素质Customer contact 客户联系Future development 未来发展【词汇&短语】销售经理 sales manager 促进销售sales promotion推销潜力 sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】主题要点原因Contactingclients by telephone 已给要点Calling at the right time在合适的时间通话Be polite 礼貌待人Listening carefully认真聆听Be a good listener 善于聆听Respect your clients 尊重顾客补充要点Positive attitude 积极的态度Keep a harmonious relationship保持和谐的关系Details 细节问题Solve problems effectively 高效处理问题【词汇&短语】客户支持 clients support 打扰disturb可供利用的available 热情的enthusiastic 令人反感的annoying 时间把握timing 【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT WHEN ……?Managing change●Clear objectives●Communication【思路点拨】主题要点原因Managing change 已给要点Clear objectives 明确的目标Development 发展Communication 沟通Promote cooperation 提升合作补充要点Technology and qualified personnel 技术和人才Core competence 关键能力Creativity 创意Attraction 吸引力【词汇&短语】企业目标 business goal 蓝图 blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】主题要点原因Considering setting up astaffcanteen 已给要点Employees opinions 员工意见For the sake of their convenience方便员工Cost to the company 公司成本There can be other more economical options有更经济的选择补充要点Financial situations of the company公司经济状况Feasibility of the construction建设的可行性Location of the canteen 餐厅建址There should be space available for the canteen给餐厅留出空间【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意 be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to…. 应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Topic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【思路点拨】主题要点原因Working as a teacher 已给要点Sharing expertise 分享专长The prime concern of any teacher 、教师最关注的Deciding responsibility 明确职责Efficient team work 高效的团队合作补充要点Monitoring the students 督导学生Improved behavior pattern 改善行为模式Encouraging creative spirit 鼓励创新Make full use of the potentiality of thestudents深挖学生的潜力【词汇&短语】求助于 resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is…首要考虑是..Given this premise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】主题要点原因Negotiating a contract with 已给要点Customer needs 客户需求The basis of the negotiation 谈判的基础a customer Available budget 可用预算资金Financial support 经济支持补充要点Long-term cooperation 长期合作Sustainable profit 可持续的获利Reasonable design of the contract 合同的合理设计A win-win outcome 促成双赢【词汇&短语】可持续的 sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。
BEC中级第二辑真题口语Part-3-discussion解析
BEC中级第二辑真题口语Part-3-discussion解析第二辑Test 1Work experience programmeThe manufacturing company you work for has decided to offer a two-day week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programmeDiscuss the situation together, and decide:●What kind of work experience the company might offer●How the participants should be selected●What feedback and evaluation should take place after the programme has finished【题目分析】工作实习计划你所在的制造公司决定为当地一所商学院的一组小学生提供一个两周的工作实习计划。
公司要求你们几人协助这个项目的准备工作。
你们一起讨论当前的状况，并决定：●公司可以提供哪方面的工作经验●如何挑选项目参与者●项目结束后，如何对学生进行反馈并做出评价主题讨论要点讨论结果原因Work experience programmeKinds of workexperienceWork experience in after-saledept.No technical knowledgeneededSelection of participantsJunior:no similar former experienceProficient in English,disciplinedHaving time & knowledge;English-speaking clients;Novelty of the programme;Demanding work environment Feedback and evaluationRegular meetings on workingdays, report, grade awardedHelp students improve theirwork, gain experience【词汇、短语】专业的professional 售后服务after-sale service监督、管理supervise 大三学生junior熟练的，精通的proficient 要求高的、吃力的demanding 例会regular meetings 反馈feedback【句型点击】●赞同他人观点Let me see, well, I suppose that ….It’s like this, you see….That’s exactly my opinion●委婉同意As far as I’m concernedFrom my point of view, …Let me put it this way, …【参考范例】A：Hi, Jason and Mark, shall we discuss the work experience programme for a while?B: No problem, I heard that the students were from a local business college and had no technical knowledge in manufacturing. So I wonder whether they could fit it here. After all, our company manufactures mobile phones.C: No worries, our company can provide work experience that doesn’t require professional skills.A: That’s right, I have decided to carry out the programme in the after sale department. Students should take a two days training before they their work and the after sale department will arrange several experienced staff to supervise their work, the students are expected to develop their skills in customer service and learn to deal with customers’ complaints and help the companies to improve their products image and service.B: It seems you have got everything settled down.A: Not yet.C: Then what shall we do next?A: The selection of participants. The company can offer the working experience for 20 students. Could you give me some suggestions on selecting the ideal participants for the programme?B: In my opinion, ideal participants should be junior students because they have time to take part in this programme and have been trained formally in business college for more than two years.Students should also be proficient in English because a number of our clients speak English. Mark, what do you think?C: I agree wi th you. What’s more, potential participants will be asked to take an English speaking test before the programme starts. In addition, students should have a good attendance record and academic performance in school because they are in a demanding work environment which requires them to follow strict discipline and work as a team.A: Thank you very much to your advice. Now, there just one thing left, the feedback and evaluation of the programme.B: I think after the sale department should have meetings for students at the end of every working day to help them conclude their work.C: And after the programme ends, students are required to write a report of their work experience in our company, the report should include the arrangement of the programmme, the training classes in the after sale department, work experience during the two weeks, the things they have learned and the problems, troubles they have met. They are encouraged add anything they want to the report. A: Good ideas. Finally, I think the supervisors will give each student a grade for the programme based on their performance and other standards of evaluation.第二辑Test 2English language trainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:●Which staff would benefit most from English language training●How to encourage employees to take part in the training●What kind of schedule will be suitable for the training?英语语言培训你所在的公司计划为员工提供30个小时的英语语言培训，公司要求你协助策划和组织这次培训。
剑桥BEC真题中级第二辑口语解析完整Part2
第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients Types of activities Cost【思路点拨】【词汇&短语】促销赠品 Complimentary presents 招待费 Entertainment allowanee 针对个人Personalize 商业目的 Busin ess objectives 包间 Compartment 【句型点击】 间歇、停顿How shall I put it?怎么说呢？ Well, what I tryi ng to say is 我想说的.是I ' d like to beg in by ........................个人想法In my opinion, I ' d say that The point is that ....................... Well, we should【参考范例】En terta ining clie nts is not an easy job and should be han dli ng appropriately and enjo yably. It contains more thanjust a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clie nts in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover,these activities should help us achieve our bus in ess objectives, for example, we can have an in timate discussi on about bus in ess with our clie nts duri ng a meal in a cozy compartme nt where both where both sides tend to be more relaxed. In additi on, we have to mix bus in ess with pleasure effectively so our clie nts won' t feel that we are too purposeful.Cost is an ther important factor whe n desig ning activities for clie nts. Higher expe nses don greater satisfaction, andin some cases, the clients will be overwhelmed with our kindness. Therefore, when en terta ining clie nts, sin cerity appears to be more importa nt, upon which a long and a steady bus in ess relati on ship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent LocationLength of contract迎宾室 Hospitality room 定希9 Customize 有目的的Purposeful客户需求 Customer dema nd 舒适的Cozy【思路点拨】【词汇&短语】 房东Iandlord 利润空间 租户tenant房屋结构 可持续发展susta in able developme nt 合同至U 期 繁荣boom prosperity 续签合同 租金 rent 押金 deposit 【句型点击】 观点阐述Well, it seems to me that ............................ That ' s true, but on the other hand…追加观点That ' s just what/all I was thinking Well, the point I ' m trying to make it that Ano ther thi ng I want to men ti on is.....【参考范例】Whe n aiming to choose retail premises, you should always put the locati on on the top of your list. An ideal retailpremises should be situated in the downtown district or a big residential area where the sources of the customers is guara nteed, in China, A lot of bus in essma n believe in Fen gshui and they think a good locati on is vital to the success of bus in ess.Besides, the len gth of con tract is also an importa nt factor in choos ing retail premises because the retailer n eedtime to develop market and customers. A steady and unin terrupted bus in ess en vir onment is most desired, and a Ion g-term con tract will en sure theretailer susta in able developme nt.What' s more, re nt and means of payme nt should n ever be overlooked, retailers in gen eral have a big cash flow,therefore, a reasonablerent and flexible means of payment are good for their capital turnover. A cooperative Ian dlord is preferred and n ecessary for a win-win situati on.Topic C: WHAT IS IMPORTANT WHEN……?Deciding on packaging for productsImageProduction process【思路点拨】 profit margi n building structure explorati on ofcon tract renew the con tractPack ing of products concerns the fate of products because it arouses peopledecidi ng on packagi ng for products, we should take several thi ngs into con siderati on.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surro un ded bya variety of products, their decisi ons are simply based upon the packag ing, therefore a thoughtful design in color, shape and packaging materials is crucial in wiri n g customer ' s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of theproducts. In creased price will make the products less competitive in a buyer , incomparis on with packag ing, people are more sen sitive to price.Last but not least, our resources are limited and some are eve n non-ren ewable. Once the products areopened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them en viro nmen tal-frie ndly.第二辑Test 2Topic A: WHAT IS IMPORTANT WHEN……?Selecting staff for promotionAttitude to work Current performance【思路点拨】要点 Cost 成本 【词汇&短语】包装材料 wrapper , packaging material 包装设计 package design 顾客的青睐 customerfavor【句型点击】 自然过渡How shall I put it?怎么说呢？ Actually …That ' s just how I see it…个人观点Pers on ally, I think … Fran kly, I thi nk【参考范例】不可再生资源 non-renewable resources 有禾 环境的 environmental-friendly 肤浅的，表明的superficials desire f【词汇&短语】空缺职位 vacancy行政管理咅E admi ni strati on 总部 head office管理技能 man agerial skill 人力资源咅E human resources 【句型点击】 常用开始语Tha nk you for your questio nThe an swer is …人事部personnel 公关 public relations 工资 wages and salaries 职业前景 careerprospect 团队协作teamworkLet me start withIn my viewIt is very likely that表达观点常用句What I am thi nking isLet me make my point very clear. It is crystal clear that …There is no doubt that … I am into the first opinion..【句型点击】Whe n select ing staff for promoti on, several factors should be take n into con siderati on, to beg in with, the attitude to the work is one of the most fun dame ntal eleme nts. I believe attitude is everyth ing. It is not un com mon to find workers who have great tale nts but are relucta nt to make full con tributi on in their positi on, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certa in way so that you can know every one ' s capability.Thirdly, you can' ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one' s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS I MPORTANT WHEN …？Considering a career changeFurther study or training Opportunities for future promotion【思路点拨】【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入pers onal in come坏的影响adverse effect 工资价格螺旋上升wage-price spiral精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】更倾向于某一个选项I would take as my priority会把 ............................. ..作为我的首选项。
bec中级真题集口语答案解析
bec中级真题集口语答案解析BEC中级考试是商务英语考试中最具权威性和可信度的评估工具之一。
其听力、阅读、写作和口语四个部分，全面考察了考生在商务场景中的运用能力。
其中，口语部分是考生最容易感到紧张和困惑的一部分，因为它需要考生在有限的时间内，准确表达自己的想法和观点。
下面，我将分析一道BEC中级口语题目，并提供一个解析示例。
题目：Describe a memorable business negotiation that you have taken part in, comparing the cultural differences and impacts.这是一道非常常见的BEC中级口语题目，要求考生描述一次难忘的商务谈判经历，并分析不同文化之间的差异和影响。
首先，考生可以选择一次实际经历的商务谈判，或者用一个类似的场景来回答这道题。
接着，考生可以通过以下几个方面展开论述。
1. 谈判的背景和目的：考生可以简要介绍这次商务谈判的背景和目的。
例如，作为一家国际贸易公司的销售代表，我曾经参与过一次与日本合作伙伴的谈判，目的是达成一项合作协议，开展跨国合作。
2. 文化差异的挑战：考生可以描述参与谈判时，遇到的文化差异挑战。
例如，在谈判过程中，我发现日本合作伙伴更加注重细节和仪式感，他们对时间非常看重，注重精确的谈判日程安排和准备工作。
这与我们中国人所倡导的“灵活性”和“随机应变”的商务文化有所不同。
3. 文化差异对谈判结果的影响：考生可以分析这些文化差异对谈判结果的影响。
例如，在这次谈判中，我们不能简单地按照中国人的方式去进行谈判，而是需要研究和理解日本商务文化的特点，以避免可能的误解和冲突。
这种跨文化的合作模式，虽然增加了我们的工作量，但也提高了谈判结果的成功率。
4. 解决文化差异的方法：考生可以提出解决文化差异的方法和策略。
例如，在我参与的这次谈判中，我们成立了一个小组，由中国和日本的成员组成，以促进双方的沟通和理解。
BEC中级口试题目和答案解析归纳
BEC中级口试题目和答案解析归纳1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at thepresentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation)1. What is important when managing a project?●Encouraging team work●Keeping to schedule●Selection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion. On top of that, selection of the participants should bealso taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?●Variety of experience●Personal qualities●AttitudeFirstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills. What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion? (selecting new applicants for candidates)●Work- related qualities(专业素养)●Personal qualities(人品)●Current performance●ExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff’s ability, such as communication skills, sales experiences and so on. What is important when aiming to retain good staff? What is important when aiming to reduce staff turnover?What is important when motivating staff?●Pleasing work environment●Career opportunity/development/structure(1\2\3)●Flexible working hours●Financial benefits(1\2\3)●TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort ofrecognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook). Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?●Reading business articles●Learning a foreign language●TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and thewide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference?(Presention)●Conference speakers●Venue/Location●Topics covered●Facilities needed●Audience●Practicing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want andis able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some useful networking. (Help you free from nervousness) On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested inand relates to their workTo ensure the success of the presentation,some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before thepresentation.What do you think is important when planning a career?●Qualifications●Future trends●InterestFirstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others. Secondly, it’s also important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising. Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress. Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competition?●Pricing polices●Advertising strategies●QualityWhat is important when aiming to reach new markets?●Market research /Target market( the first step before the company gets into the market.)●Pricing●AdvertisingFirstly, market research is important when aiming to reach new markets. By carrying out market research, a company can get such information as whether ther e’s a market for a new product, and what are customers’needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higherquality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?●Cost●Media●Target consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken intoconsideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comer What is important when setting prices for new products?●Cost●Demand●Competition(competitors’prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss. Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)●What do you think is the basic objective underlying all promotion?I think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.●What do you think are the promotional alternatives? They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户●Do you think it’s necessary for a company to establisha goodlong-term relationship with its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and Relocation●What is important when relocation a business?●What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contractwould cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点●Quality of display●Staff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products. Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display acomplete success.What is important when planning the layout of a stand at trade fair? 展销会展位布置需考虑哪些要点？●Attractiveness●Security of exhibits●Space arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.●Entertaining Clients（organise outdoor activities户外活动、商务活动）●Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentation●How important is it for a company to have regular meetings? Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company●Video conferencing●Training(seminar/programme) for new staff(students /appraisal\measure/evaluate1.offer a training on sth. for sb. It’s certainly a good chance to improve-----Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training programme3.I am with you here./You bet./I couldn’t agree with you more. This aims to ---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做，以及这种做法的意义。
bec 中级口语真题和答案解析
bec 中级口语真题和答案解析BEC中级口语真题和答案解析BEC中级口语考试是许多商务专业学生和职场人士都要参加的一项考试。
通过这个考试，考生可以展示他们在商务沟通和交流方面的能力。
在备考过程中，了解一些口语真题和答案解析是非常重要的。
本文将探讨一些常见的BEC中级口语真题，并结合答案解析，帮助考生更好地应对这些问题。
1. 请描述一个您最喜欢的领导者。
在回答这个问题时，考生可以选择自己喜欢的商业领袖或者国家领导者来进行描述。
关键在于如何用英语生动地表达自己的立场和观点。
对于此类问题，考生可以按照以下结构进行回答：首先，简要地介绍领导者的背景和职业生涯。
比如：“我最喜欢的领导者是马云。
他是中国著名的商业领袖，创办了阿里巴巴集团，为中国电商行业做出了巨大贡献。
”然后，解释为什么你喜欢这个领导者。
比如：“我喜欢马云是因为他有很强的商业洞察力和创新思维。
他成功地将阿里巴巴发展成为全球知名的电商企业，并在全球扩大了公司的业务。
”接着，提供具体的例子来支持你的论点。
比如：“一个例子是他在国际化方面的努力。
阿里巴巴目前已经进入许多国际市场，并与全球各地的公司建立了伙伴关系，这为中国企业在全球市场的发展开辟了新的道路。
”最后，总结你的观点。
比如：“总的来说，我认为马云是一位杰出的领导者，他的成功启示了我，让我相信个人的努力和创新能够创造出更多的商业机会。
”2. 请描述一个您在工作中遇到的挑战以及您是如何应对的。
这个问题旨在测试考生在职场环境中的应变能力和解决问题的能力。
考生可以按照以下结构回答：首先，简要描述挑战的背景和环境。
比如：“在我过去的一家公司里，我遇到了一个挑战，那就是客户投诉率的上升。
”然后，解释你所面临的问题并说明其影响。
比如：“这个问题对公司形象和客户满意度产生了负面的影响，需要找到解决方案以改进情况。
”接着，详细阐述你采取的措施和策略。
比如：“我首先与团队成员和上级进行了讨论，并分析了导致客户投诉率上升的原因。
bec中级考试口语真题答案解析
bec中级考试口语真题答案解析BEC中级考试口语真题答案解析BEC中级考试是商务英语证书（Business English Certificate）考试的中级等级。
这个考试主要是针对那些有一定商务英语交流经验和能力的人群，以测试他们在商务环境中运用英语的能力。
其中，口语部分是考生们最容易感到压力的一部分，因为它要求考生能够在有限的时间内运用流利的英语进行口头表达。
一、考试介绍BEC中级考试口语部分共分为四个部分，涵盖了不同的商务场景和沟通技巧。
考生需要在限定的时间内，回答考官的问题或者与考官进行对话，展示自己的商务英语能力。
二、真题解析下面我们以一道典型的BEC中级口语真题为例，对其答案进行解析。
【题目】"Tell me about a time when you had to negotiate with a difficult client or colleague, and how you managed to reach a successful outcome."【解析】这道题目要求考生谈论一次与困难的客户或同事进行协商的经历，并且重点关注如何达到成功的结果。
在这个题目中，考官想要了解考生的协商和解决问题的能力。
在回答问题时，考生可以按照以下结构进行组织：1. 引言：简要介绍与困难的客户或同事进行协商的背景和重要性；2. 描述具体情况：描述与困难的客户或同事进行协商的过程，并指出遇到的问题和困难；3. 解决问题的方法：阐明采取了什么措施来解决问题，并提供相关的例子或证据支持；4. 结果和总结：描述达到的成功结果，并总结这次经历对个人成长和商务能力的影响。
【范例回答】"In my previous job as a sales representative, I had an experience negotiating with a difficult client. The client was unhappy with our services and threatened to cancel our contract if we couldn't resolve the issues promptly. It was a crucial situation for our company as this client accountedfor a significant portion of our revenue.To tackle this problem, I first scheduled a meeting with the client to understand their concerns in detail. During the meeting, I listened attentively to their complaints and grievances, making sure they felt heard and understood. I then assured the client that we acknowledged theirdissatisfaction and were committed to finding a solution.After the meeting, I assembled a team consisting of representatives from different departments - sales, customer service, and tech support. We conducted a thorough review of the client's concerns and identified areas where we could make improvements. I then scheduled a follow-up meeting with the client to present our proposed solutions.During the follow-up meeting, I confidently presented our proposed modifications and enhancements to our services.I provided specific examples and evidence to support our suggestions and cited similar successful cases with other clients. I emphasized how these changes could address the client's pain points and improve their overall satisfaction.Ultimately, our efforts paid off, and we were able to reach a successful outcome. The client appreciated our dedication to resolving their issues and agreed to continue the contract. We also implemented the proposed changes promptly, which resulted in increased client satisfaction and improved our overall service quality.This experience taught me the importance of effective communication, active listening, and collaboration in resolving difficult situations. It also highlighted the significance of taking a proactive approach to addressclients' concerns promptly. I have since applied the lessons learned from this experience in my subsequent roles within the business field."【结论】通过对这道BEC中级考试口语真题的解析，我们可以看出，合理的组织结构和清晰的思路对于回答问题至关重要。
BEC中级第二辑真题口语Part 3 discussion解析
第二辑Test 1Work experience programmeThe manufacturing company you work for has decided to offer a two-day week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programmeDiscuss the situation together, and decide:●What kind of work experience the company might offer●How the participants should be selected●What feedback and evaluation should take place after the programme has finished【题目分析】工作实习计划你所在的制造公司决定为当地一所商学院的一组小学生提供一个两周的工作实习计划。
公司要求你们几人协助这个项目的准备工作。
你们一起讨论当前的状况，并决定：●公司可以提供哪方面的工作经验●如何挑选项目参与者●项目结束后，如何对学生进行反馈并做出评价【词汇、短语】专业的professional 售后服务after-sale service监督、管理supervise 大三学生junior熟练的，精通的proficient 要求高的、吃力的demanding例会regular meetings 反馈feedback【句型点击】●赞同他人观点Let me see, well, I suppose that ….It’s like this, you see….That’s exactly my opinion●委婉同意As far as I’m concernedFrom my point of view, …Let me put it this way, …【参考范例】A：Hi, Jason and Mark, shall we discuss the work experience programme for a while?B: No problem, I heard that the students were from a local business college and had no technical knowledgein manufacturing. So I wonder whether they could fit it here. After all, our company manufactures mobile phones.C: No worries, our company can provide work experience that doesn’t require professional skills.A: That’s right, I have decided to carry out the programme in the after sale department. Students should take a two days training before they their work and the after sale department will arrange several experienced staff to supervise their work, the students are expected to develop their skills in customer service and learn to deal with customers’ complaints and help the companies to improve their products image and service. B: It seems you have got everything settled down.A: Not yet.C: Then what shall we do next?A: The selection of participants. The company can offer the working experience for 20 students. Could you give me some suggestions on selecting the ideal participants for the programme?B: In my opinion, ideal participants should be junior students because they have time to take part in this programme and have been trained formally in business college for more than two years. Students should also be proficient in English because a number of our clients speak English. Mark, what do you think? C: I agree wi th you. What’s more, potential participants will be asked to take an English speaking test before the programme starts. In addition, students should have a good attendance record and academic performance in school because they are in a demanding work environment which requires them to follow strict discipline and work as a team.A: Thank you very much to your advice. Now, there just one thing left, the feedback and evaluation of the programme.B: I think after the sale department should have meetings for students at the end of every working day to help them conclude their work.C: And after the programme ends, students are required to write a report of their work experience in our company, the report should include the arrangement of the programmme, the training classes in the after sale department, work experience during the two weeks, the things they have learned and the problems, troubles they have met. They are encouraged add anything they want to the report.A: Good ideas. Finally, I think the supervisors will give each student a grade for the programme based on their performance and other standards of evaluation.第二辑Test 2English language trainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:●Which staff would benefit most from English language training●How to encourage employees to take part in the training●What kind of schedule will be suitable for the training?英语语言培训你所在的公司计划为员工提供30个小时的英语语言培训，公司要求你协助策划和组织这次培训。
BEC中级口试题目和答案解析归纳
1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at thepresentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation)1. What is important when managing a project?●Encouraging team work●Keeping to schedule●Selection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?●Variety of experience●Personal qualities●AttitudeFirstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion?(selecting new applicants for candidates)●Work- related qualities(专业素养)●Personal qualities(人品)●Current performance●ExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff’s ability, such as communication skills, sales experiences and so on.What is important when aiming to retain good staff?What is important when aiming to reduce staff turnover?What is important when motivating staff?●Pleasing work environment●Career opportunity/development/structure(1\2\3)●Flexible working hours●Financial benefits(1\2\3)●TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’ fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort ofrecognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?●Reading business articles●Learning a foreign language●TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference?(Presention)●Conference speakers●Venue/Location●Topics covered●Facilities needed●Audience●Practicing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some useful networking. (Help you free from nervousness) On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested inand relates to their workTo ensure the success of the presentation,some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a career?●Qualifications●Future trends●InterestFirstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it’s also important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising. Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competition?●Pricing polices●Advertising strategies●QualityWhat is important when aiming to reach new markets?●Market research /Target market( the first step before the company gets into the market.)●Pricing●AdvertisingFirstly, market research is important when aiming to reach new markets. By carrying out market research, a company can get such information as whether ther e’s a market for a new product, and what are customers’needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?●Cost●Media●Target consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comerWhat is important when setting prices for new products?●Cost●Demand●Competition(competitors’ prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)●What do you think is the basic objective underlying all promotion?I think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.●What do you think are the promotional alternatives?They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户●Do you think it’s necessary for a company to establish a goodlong-term relationship with its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and Relocation●What is important when relocation a business?●What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contractwould cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点●Quality of display●Staff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair? 展销会展位布置需考虑哪些要点？●Attractiveness●Security of exhibits●Space arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.●Entertaining Clients（organise outdoor activities户外活动、商务活动）●Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentation●How important is it for a company to have regular meetings? Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company●Video conferencing●Training(seminar/programme) for new staff(students/appraisal\measure/evaluate1.offer a training on sth. for sb. It’s certainly a good chance to improve-----Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training programme3.I am with you here./You bet./I couldn’t agree with you more. This aims to ---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做，以及这种做法的意义。
剑桥BEC真题中级第三辑口语解析(Part-3-Discussion)
第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【词汇、短语】特写feature 视觉的visual熟悉的，了解的up-to-speed 上交submit使适应，定位orient 承诺，奉献commitment【句型点击】●正面评价观点Good idea!I really appreciate what you’ve saidYou’ve made a very good point.That’s interesting!【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be bette r, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations. By the way, what could be the target audience of the magazine?B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should beoriented to all the staff members.C: You can target the staff magazine to different groups, for individual department may want their version of the magazine.Moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together and decide:●What the company needs to know about the meetings that take place at present.●What are the advantage and disadvantage of video conferencing might be●What kinds of practical preparations would be needed before introducing the system?【题目分析】电视会议你所在的公司目前很关注员工出差到其他分公司开会的用时问题，正在寻找可替代的开会方式。
BEC真题口语总结
BEC真题口语总结第一篇：BEC真题口语总结第四辑TEST1 ： Part 2:1、marketingimportance of advertising slogans in promoting a brand or product..广告标语对宣传品牌和产品的重要性2、information managementimportance of keeping staff informed about company policies and plans让员工了解公司政策和计划的重要性3、purchasinghow to achieve and maintain good relations with all suppliers 怎样取得和保持和供应商的良好关系Part3: your company proposing send a team of staff abroad six months to set up an office and train local employees.Recommendations for that.公司拟派员工出国开设分公司或机构培训当地员工，提建议。
1、how to select appropriate staff to manage the project怎样选择合适的员工2、what preparation and advice the staff would need before leaving员工出发前应该做哪些准备，得到什么建议Follow: 在国外短期工作有什么优势，在国外工作会遇到什么问题，在国外工作怎么获得信息，国际交流频繁对公司运作的影响，公司在国外开分机构多重要TEST2 Part 2:1、Time management: the importance of planning work time effectively.有效安排工作时间的重要性2、project development: how to ensure inter-departmental co-operation on new project怎样确保各部门之间在新项目中的合作3、purchasing: how to evaluate and select new projects怎样评估和选择新项目Part 3: finance director of your company is concerned that the majority of its income comes from one main client.recommendations on expanding customer base.财务主管担心主要收入来自一个大客户，所以想扩大客户群1、what the potential dangers are of having only one main client 只有一个大客户的潜在危险2、how the company could try to gain additional clients公司怎样才能拉到客户Follow :一个相对较小的客户群的好处，除了好的客服以外怎么才能巩固和客户之间的关系，跨国企业怎么长期让客户高度满意，怎样应对日益激烈的竞争TEST 3 Part 2:1、Product promotionhow to make effective use of the media when promoting a new product or service.怎样有效利用媒体对新产品和服务进行宣传2、Information managementimportance of an effective internal communication system ina company.一个有效的内部交流机制的重要性3、Technologythe factors involved in assessing the cost-effectiveness of new technology对新技术成本有效控制的因素Part 3: Pharmaceutical company you work for keen to participate in an international conference abroad.recommendations about participation.你工作的医药公司想出国参与一个国际会议，提建议1、how to select staffs to represent the company at the conference.怎样选择员工2、what practical arrangements should be made before the meeting.会前准备Follow:是否愿意参加国际商贸会议，国际会议对公司有公司有什么好处，对员工有什么好处，对举办城市有什么好处，你认为会议对商务交流有持续影响吗TEST 4 Part 2:1、Personal skillshow to motivate employees to achieve their full potential 怎样激励员工发挥潜能2、Project managementImportance of teamwork for effective management of a project 团队工作队项目有效管理的重要性3、Health and safetyhow to develop a responsible attitude among staff to it 怎么树立员工对健康安全负责的态度Part 3:1、your company has been invited to take in a trade fair, which will take place during the busiest time of the year.You have been asked to decide if staff should be there.公司应邀在一年中最忙的时候参加交易会，决定去不去1、what the advantages and disadvantages are of attending it.去的有利和不利方面2、which members of staff would most usefully represent a company at it.哪些员工最能代表公司参会Follow:参会有趣吗，参展公司怎么布置展台吸引游客，对展会来说最合适的产品和服务是什么，有哪些将公司产品推向国际的其他方法，交易会对当地就业有多重要第三辑 TEST1 Part 2:1、Customer relationsimportance to a company of reliable customer opinions of products顾客对产品的信赖对公司的重要性2、Staff developmentimportance to a company of developing effective career plans for staff对员工进行有效的职业规划对公司的重要性3、Business strategyhow to maintain the confidence of company shareholders怎么样保持股东信心Part 3:Your company’s location in a busy city centre means the staff often complain about the time taken to get to work.Recommendations.公司位置在市中心，员工抱怨上下班时间，建议1、whether it would be better for staff to use public or private transport.乘坐私人或者公共交通工具是否更好2、what the effects might be of allowing staff to work flexible hours 让员工灵活安排工作时间有什么影响Follow:你愿意每天花很长时间上下班吗，公司是否给予交通补贴，什么会影响公司选址在市中心的决定，科技对今后人们工作地点的影响，改变员工工作时间和地点会带来哪些长远的影响TEST 2 Part 2:1、Quality controlimportance to a company of monitoring the quality of its goods and services 对产品和服务监控的重要性2、Information managementhow to ensure information is managed effectively怎样确保信息管理的有效性3、Financial planningthe factors involved in deciding on appropriate pricing strategies 要制定合理的价格策略要考虑哪些因素Part 3:Your company is about to take over another company and keen to encourage staff from both companies to work together effectively.Prepare proposal for team building接管另一个公司，要让两个公司员工在一起有效工作，建议1、what kinds of work projects and leisure activities would be suitable to encourage teamwork什么工作项目和业余活动能促进团队合作2、what kinds effective teamwork could bring to the company.团队合作的好处Follow:在一个好的团队中个人所获的益处，一个工作团队最好多少人，你认为公司既需要个人主义者还需要团队工作者吗，让全体员工作为一个整体融洽工作是所有员工或者说是公司的责任吗，对公司进行长远规划时应该对团队打造做多远的考虑TEST3 Part 2:1、Staff relationsimportance to provide a range of facilities for all staffs公司对员工提供设施的重要性2、Technologyimportance to regularly upgrade its technological equipment经常升级技术设备的重要性3、Strategic planningfactors involved in managing change effectively有效的应变管理要考虑哪些因素Part 3:Company is considering funding a regional educationalproject for 16-18 years old students interested in following a business course.recommendations for the schemes.公司投资当地教育，让有兴趣的年轻人学习企业课程，建议1、how the project could be used to promote the name of the company怎么利用这个项目宣传公司品牌2、how to monitor the progress and outcomes of the project怎么检测这个项目的结果和进展Follow: 什么方法更能广泛传播公司品牌，公司怎样选择年轻人来这个教育投资项目，参加培训项目对年轻人有什么好处，公司对教育项目的投入重要吗，国家范围内对商业人士的培训有多重要TEST 4 Part 2:1、Customer serviceimportance of providing effective after-services for customer 售后服务的重要性2、Purchasingimportance of maintaining personal contact with potential suppliers和供应商保持联系的重要性3、Recruitmenthow to ensure that the advertising of job vacancies is effective怎样保证对空余职位的广告宣传有效性Part 3: Your branch has been identified as having the lowest turnover of staff.Suggest ways in reducing turnover in other branches.你所在部门员工换手率最低，建议如何在其他部门降低换手率1、what the reasons for high staff turnover in a company might be造成换手率高的原因2、what effect high staff turnover might have on future methods of selecting staff今后怎样考虑选择员工Follow: 在一个换手率很高的部门员工会受到什么影响，高换手率会影响客服吗，高换手率对公司也有好处吗，公司招募新员工进现存团队有好处吗，在以后员工跳槽会越来越频繁吗第二辑 TEST 1 Part 2:1、Customer relationsimportance of making customer feel valued让顾客觉得有价值的重要性2、Company growthimportance to a company of controlling expansion掌控扩大发展的重要性3、Marketinghow to ensure that agents maintain a high level of effectiveness when representing a company怎么样确保代理人保持对公司的高度代表性Part 3:Your company planning to introduce a suggestion scheme and encourage staffs at all levels to contribute ideas.Consider ways of setting up the scheme.公司拟定了一个计划，想让全体员工建言献策，考虑制定这个计划的方法1、how to set up the scheme so that all staff feel they can contribute 怎样制定这个计划才能让所有人感到他们能参与进来2、how suggestions from members of staff could be evaluated.怎么评定员工提出的建议Follow:什么类型的公司最受益这种计划，公司还有哪些其他方式激励员工对公司发展建言献策，让员工更多参与公司活动的其他方法，公司获取顾客建议和评价有哪些渠道，新点子对公司保持竞争力有多重要TEST 2 Part 2:1、Communication skillsimportance of foreign language training for selected employees外语培训的重要性2、Advertisinghow to select a suitable agency to handle a company’s advertising怎么选择合适机构来进行广告宣传3、Financehow to decide whether to float a company on the stock market怎样决定公司是否上市Part 3: Company needs to relocate several members of staff to a new branch opening in another part of the country.You have been asked to submit ideas on how to make relocation attractive for staff.公司需要在其他城市的分部重新安置新人员，提出观点怎样让新地点吸引员工1、which types of financial incentives the company could offer to staff 公司应该对员工提供哪些财政激励2、what information staff could need to know about the new location 公司员工应该知道哪些新址的信息 Follow:重新安置的员工还需要哪些帮助，怎样鼓励不愿意重新安置的员工进行安置，选择分公司的位置对公司有什么影响TEST 3 Part 2:1、Personal managementimportance to a company of having well-motivated staff积极主动的员工对公司的重要性2、Strategic planninghow to decide whether to purchase or rent companypremises怎么决定是否购买或者租用厂房3、Saleshow to ensure price levels for new products are set appropriately怎样确保合理定价Part 3:Company consider providing a fitness center on premises to help employees improve their health and fitness.Recommendation for the scheme.公司考虑在公司用地建一个健康中心，建议1、what benefits the center would bring for the company健康中心给公司带来哪些好处2、how to promote the need for health and fitness to all staff怎样促进所有员工的健康Follow:公司的健康设施在全体员工那里都受欢迎吗，员工要付费使用吗，保持员工身体健康的其他方式有哪些，对员工家人也应该提供这方面的服务吗，这是员工所关心的合理的福利待遇吗TEST 4 Part 2:1、Market researchimportance of finding out about cus tomer’ habits and attitudes.发掘客户喜好和态度的重要性2、Financial managementhow to identify ways of reducing costs in a company怎样确定降低成本的方法3、Communicationhow to achieve an effective working relationship between different departments within a company在不同部门间怎么形成一个有效的工作关系Part 3:Considering setting up an incentive scheme to improve staff performance.Recommendations for that.公司正计划激励机制来改进员工绩效，建议1、what benefits an incentive scheme for staff would bring to the company.员工激励计划给公司带来哪些好处2、what types of incentives could be offered 可以提供何种激励Follow:那种激励方式最能让员工努力工作，激励计划不利因素，公司对员工额外劳动的奖励非常重要吗，公司怎么增强员工的忠心度，传统的员工之间或员工与上级之间的关系在将来有何种变化第二篇：BEC中级口语真题剑桥商务英语（BEC）中级口语考试试题口语考试分为三部分：第一阶段：考官和考生交流，时间大约3分钟Example 1.Q：What’s your name? A：My name is(Kate)(注：括号内的为参考答案).Q：Where are you from? A：I come from(JiangSu Province)3.Q：Are you a student or worker?A：I am a(student/worker)要点:：以上问题，只要你简单阐述就行了，不要长篇大论，而且老师问什么，你回答什么，千万不要拖泥带水。
剑桥BEC真题中级第三辑口语解析(Part 2 Mini Presentation).doc
第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip● Informing colleagues and clients ● Delegating essential tasks【思路点拨】【词汇&短语】同事 colleague 完成 accomplish 旅程、行程 itinerary 目的地 destination 预约 booking 时间管理 time management 预订 reservation 清单 check list 投影仪 projector 麦克风 microphone 【句型点击】 ● 要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of…. Do you mean ….. by saying…? 【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation,even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality● Guest list ● Type of event【词汇&短语】商务社交corporate hospitality 演示、展示demonstration交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】【词汇&短语】精品资料求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimeswe need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation.While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.11 / 11。
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剑桥商务英语(BEC中级口语考试试题口语考试分为三部分:第一阶段:1.Q:What’s your name?2 .Q:Where are you from?3. Q:Are you a student or worker?4.Q :What do you like most about your study?And why?5.What do you wear when you go to college? (如果你是学生,需要准备8.Do you think businessman have enough time to relax themselves? And why?9. About free time or to relax workShould the company offer leisure facility to employee? And why?Matter people free time or money more? And why?Is employee encouraged to work overtime? And why?10. About Business newsWhat kind of business news is most interesting? And why?How do you keep up with business news?Is it important for business people read business news? And why?11.About organizing timeDo you think you are good at organizing the work? And why?Is it important to be well organized in the work? And why?Do you think people will work more efficiently if they take a regular breaks? And why?12.About conferenceHow useful for business people to go to conferences?What makes a conference interesting? And why?Do you think pay for staff to come to the conference in other country? And why?a business magazine,which is more important?Cost ContentAiming to increase sales of a product, which is more important?Cutting price AdvertisementChoosing software, which is more important?Potential benefitHard diskRequirementSelecting delivery services, which is more important?Reliability SpeedFor the manager , which experience is more important?Experience Education backgroundWriting a newspaper advertising for a job vacancy, which is more important?Description of the work Experience need by applicantDeligating work to others, which is more important?Clear in organization Choose of person fro the taskDeciding a company website, which is more important?Type of information to included Different kind of versionWhen importing good, which is more important?Quality control Transport arrangementOperating in competitive market, which is more important? Product price AdvertisingRecruiting young trainees, which is more important?School qualification ReferenceChoosing a personal assistant, which is more important?Job needed skills Personal qualityDeciding to sell product on internet, which is more important? Security for customer Describing systemChoosing a place to hold a training, which is more important? Equipment available LocationChoosing a business qualification to take, which is more important? Length of course CostManaging a product, which is more important? Communication skills Keeping to budgetMarking a new brand, which is more important?Age of target customersDesign of logoMaintaining stock levels, which is more important? Accurate recordsEfficient storage systemDealing with customer’s inquiry, which is more important? Product knowledgePolitenessChoosing a translation service, which is more important? Language offeredSpeed of servicePlanting a layout for office, which is more important? Organizing of spaceA mount of lightSending out new catalogues, which is more important? Up-date mail listMethod of deliverySetting up a production plant in another country, which is more important? CostLabor supplyTrying to attract new staff, which is more important?Company reputationCompetitive wagesPreparing for a negotiation with a customer, which is more important? Getting a accurate information in activeChoosing where to meetSelecting staff for sales dept, which is more important?Communicate skillsAppearanceDeciding whether to increase price, which is more important?Strength of brandMarket conditionCharging a meeting, which is more important?PreparationKeeping the timeLaunching a product, which is more important?Production capacityMarketing conditionWhether visit a trade fairType of production displayedNumber of exhibitionsSelecting employee for further training, which is more important?Contribute to the companyPrecious trainingSetting a budget for setting a new product, which is more important?Predicted salesQuality of product第三阶段1. Q:How to select employee for promoting?How to prepare staff for manage position?2. The clothing retailer you work for is considering whether to sell their product by mailQ: What advantage for the company would be ?What company need to consider before setting up?3. 公司expanding,但空间不够,怎么办?Q:How space could be save at the existing office?What advantage and disadvantage could be of moving to new office?4. 公司同意一些员工在家工作,取代到公司来上班Q: why staff might prefer working in this way?What the advantage for the company might be?5. Y our company want to reduce business trip aboardQ: How the total number of business trips might be reduced?How the cost of some trips might be reduced?6. The retail company is planning to open a new branchQ: What the company should consider when choosing a site?Where it would be best to advertise the opening of the new store?7. Your company allow a group of students to visit your company , you are asked to prepare one-day visit Q: What types of activities would be most suitable?What types of staff the students should be (be后面没有记录到8. You work for a group of sport and leisure clubs which opened two years ago. The business is growing more slowly than expectedQ: what the reasons for the slow growth might be?How the clubs might be marketed?9. You company is planning to introduce an internal magazine to keep staff informed of company developmentsQ: What type of information to include I the magazine?Which types of staff should contribute to the magazine?10. Y our company is organizing a conference for the sales mangers working in its office around the world Q: What information you will need to send the sales manager before the conference?What activities you could organize to help people to get know each other better?。