课文 Unit3讲解

slogan in America. [para. 3]
反酒后驾车的口号
联合黑人大学基金会 The United Negro C天o才lleg可e 贵F，un岂d 容ha浪s 费been reminding
Americans that “A Mind Is a Terrible Thing to Waste,” since
introduced to the American public in 1985, safety belt
usage has increased from 21% to 70%, saving an
estimated 75 000 lives. [para. 5]
Since creating the category of public service
fatalities (15 935) since the U.S. Department of
Transportation began maintaining these records. The
tagline is the most recognized anti-drinking and driving
concerning adopt EX. 6(4)(5)
Read About It
• Language Points • Content Awareness • Languaቤተ መጻሕፍቲ ባይዱe Focus
The Ad Council at a Glance
You may not immed广ia告tel委y k员no会w us by name, but you do know us. For 59 year公s, 益the广A告d Council has created timely and compelling public service messages for our nation. Our slogans and characters are more than memorable — they raise awareness, inspire individuals to take action, and save lives. The following results testify to the power of the Ad Council’s messages to make lasting and positive social change: [para. 1]
longest-running and famous public service advertising
campaigns in history. [para. 2]
是朋友就不让朋友酒后驾车 Since the Ad Council began its “Friends Don’t Let Friends
advertisements (PSAs) in 1942, the Ad Council has played
an战in时cr广ea告sin委gly员c会ritical role in our changing society. The War Advertising Council, a private, non-profit organization, was
founded to rally support for World War II-related efforts.
[para. 6]
与二战有关的活动
翻译： 我发现量入为出地过日子越来越难了。 I find it increasingly difficult to live within my income.
3. Do you think public service campaigns are necessary? Explain.
Reference:
Yes, I do. They help raise people’s awareness of some public concerns. For instance, nowadays people have become much more conscious about environment protection and public service campaigns play a big part in it.
Drive Drunk” campaign, 70% of Americans have tried to
stop someone from driving drunk. In 1998, America
experienced the lowest number 美of国交alc通oh运ol-输rel部ated
2. Please give one or two examples of advertising slogans of public service.
Reference:
Here are some examples: “Smoking is dangerous for people’s health.” “For the safety of your family and yourself, drive carefully.”
Yes, of course. For example, I have learned from one ad saying that different kinds of used cans and bottles should be thrown into different dustbins so as to help classify them for recycling. Not only did I myself do so, I also asked other people to follow the advice.
issues through communications programs that make a
measurable difference in our society. To that end, the Ad
Council marshals volunteer talent from the advertising and
We are having difficulties in __re_c_r_u_it_in_g__ well-qualified staff. (get somebody to join something: Para. 3)
山姆大叔说： I WANT YOU. 这是征兵海报
理智的购买，小心的烹饪， 全部吃掉--不要浪费！ “国家战时营养计划”
[para. 8]
motivate EX. 6 (3)
As the nation’s leading producer of PSAs, the Ad Council has created more than 1 000 public service campaigns concerning critical issues such as crime prevention and drug abuse, and has brought issues such as child abuse, recycling and AIDS to national attent广ion告. In委1员99会5, t的o m董a事xim会ize the impact of all of the campaigns, the Ad Council’s Board of Directors voted unanimously to adopt a new, ten-year initiative to help Americans who 承ca诺n’2t 00sp0eak for themselves — our children. Dubbed “Commitment 2000,” its objective is to raise awareness and stimulate individuals to take positive action, so that our nation’s children will have a better chance of achieving their full potential. [para. 9]
我们能做到！
拯救信仰自由 购买战争债券
种植一个胜利菜园。 我们的食物在打仗。 一个菜园让你获得更多配给。
这个夏天去农场工作。 鼓励参加大后方的 农业生产
The Ad Council’s mission is to identify a select number
of significant public issues and stimulate action on those
Ex.6 (1)
黑熊斯莫奇
只有你才能预防森林火灾
Smokey Bear and his famous words of wisdom, “Only You
Can Prevent Forest Fires,” are recognized by 95% of
a黑du熊lts斯an莫d奇77预% 防of 森ch林ildr火en灾. L运au动nched in 1944, the Smokey Bear Forest Fire Prevention campaign is one of the
communications industries, the facilities of the media, and
the resources of the business and nonprofit communities to
create awareness, foster understanding and motivate action.
Unit 3
Passage A
1. Have you ever read any English public service advertisements? Can you appreciate the public service messages they are promoting?
Reference:
The War Ad Cou战nc时il 公pr债oduced PSA campaigns that raised $35 billion in War Bonds, encouraged the planting of 50一m言il不lio慎n V，ic千tor帆y 尽Ga沉rdens, reminded people that “Loose Lips Sink Ships,” and recruited 2 million wom铆en工in罗to奇the job force through the powerful symbol, “Rosie the Riveter.” After the War, the President asked the War Ad Council to continue as a peacetime public service organization to help solve the most pressing social issues of the day. Hence, the Ad Council was born. [para. 7]
1972. UNCF has raised over $1.4 billion, and helped more
than 300 000 minority students graduate college. [para. 4]
撞车测试假人 Since the Crash Test Dummies, Vince and La安rry全, w带ere