新编商务英语阅读教程Unit5 Text A Types of Salespersons
商务英语阅读Chapter 5
e.g. The area is remarkable for its scenery
Chapter 5 Brand and trademark visible adj ~ (to sb/sth) 1 that can be seen; in sight 可见的; 看得见的
e.g. This star is not visible to the naked eye. 这颗星 肉眼看不见.
Chapter 5 Brand and trademark overcome v. to defeat or succeed in controlling or dealing with something e.g. to overcome difficulties/obstacles/problems/resistance
What is brand “Name, term, design, symbol”, or any other feature that identifies the seller’s goods and services. expressed in the form of logos , graphic representations
Chapter 5 Brand and trademark
商标：工商企业用于标明商品所有权并区别于其他商品的标 志。商标可以是词或词组、字母、数字、图案、名称、产品 的形状或其他外观、包装或色彩组合。商标(通常用TM表 示，注册后通常用符号表示)是其所有人的财产，受法律保 护，未经授权，他人不得擅自使用。商标所有人不需特地向 美国专利和商标局或其他州政府部门注册便可获得商标或服 务标志(标定服务来源)的法律权利，但经正式注册往往在法 律上更具优势。
新编商务英语阅读教程Unit5 Text B Marge, a Top-notch Salesperson
New words and expressions
• • • • appraisal 评估 sour grapes 酸葡萄 hire sb. away 把某人挖走 year-end performance appraisal 年末业绩考核
Understanding the text
• Story of MaRge
New words and expressions
• • • • • • • • overbuy 买多了 ‘em =them work one’s way up 通过工作努力攀升 garment 衣服 running suit 跑步服 seam 缝，衣缝 come apart 裂开 confrontation 对抗，遭遇
Unit5 Text B Marge, a Top-notch Salesperson
By Jack
New words and • • • • Inc. =incorporate 有限责任公司 a line of 一系列 meet quota 完成定额 dime 一枚硬币 fall part 散开 new accounts 新客户 profit-potential 有可能产生利润的 go in 投身进去
New words and expressions
• • • • • • • • buy into 买入 head buyer 主要买主 up to quota 达到定额 over quota 超过定额 plow back into 再投资于 overhead expense 经常的开支项目 kickback 回扣 escort 护送
EXERCISE
• P 102-104
ASSIGNMENT
•Preview Unit 6TEXT1
商务英语阅读 unit-5
5-1
Professional Words & Expressions
retailer allowance trade deal corporate image reseller stimulate sales force rational appeal lead wholesaler push money point of sale voucher approach
5-2 Task 1
J. a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them K. involving goods convertible into cash in a short time L. cash paid to salespeople as a bonus when they sell specific items of merchandise. It may be paid by the manufacturer or the retailer
K
7. rational appeal
D
5-2 Task 1
8. push money
L
9. continuity program
M
10. trade-in
A
11. leverage
G
12. allowance
H
13. reseller J
14. sales force
C
15. prospect
I
There are 8 tasks designed for you in this unit. These tasks and the three texts will help you understand sales and promotion and the definition and the techniques of sales promotion as well as personal selling.
Unit5商务英语综合教程第五单元PPT课件
Activation
① Theme of the unit ② Can you identify the types of the
following movies?
Activation
The theme of this unit is the role of entertainment industry in general and filmmaking in particular.
In a good drama film, the audience are able to experience what other characters are feeling and identify with someone. e.g. Little Women, Becoming Jane Austen.
Essential element: Heroism a resourceful character struggling against incredible odds, e.g. life-threatening situations, or an evil villain, with victory achieved at the end after difficult physical efforts and violence. Story and character development are generally secondary to explosions, fist fights, gunplay and car chase.
1. What are the other types of movie? Can you name their characteristics?
新编剑桥商务英语unit-5
A. Because people don’t like traditional art.
B. Because people don’t know if it’s good or bad.
C. Because it sends out a certain message about the company.
A. the consultant tell the artist what you want.
B. the artist know what you want.
C. the artist make most of the decisions.
4) The consultant believes that choosing art for the workplace is about
I: So you already have the painting?
AC: Yes, or we can ask an artist to create works for your specific space. In this case, the client has some input but it’s important to remember when choosing workplace art that art is not your brand. If you ask the artist to emphasizes your company image in some way, you’ll just end up with bad art. Either way, you have an art consultant who oversees and project manages the production of any commissioned artwork and makes sure it’s completed and installed on time and within budget. And that also includes fitting appropriate lighting and any other maintenance and fitting.
商务英语阅读 Unit 5 Business Elite
7. monolithic [ ,mɔnəu'liθik ] adj. 整体的；巨石的， 庞大的；完全统一的 n. 单块集成电路，单片电路 8. deteriorate [ di‘tiəriəreit ] vi. 恶化，变坏 vt. 恶化 economic deteriorate 经济萧条 The patient's condition has deteriorated over the last few hours. 几个钟头前病人的病情已恶化。 His sight have begin to deteriorate. 他的视力已经开始下降。 9. hyperbole [ hai'pə:bəli ] n. 夸张的语句；夸张法
10. lust [ lʌst ] n. 性欲；强烈的欲望 vi. 贪求，渴望 The seven deadly sins: Gluttony, Greed , Sloth , Envy , Wrath , Pride and Lust. 这七宗罪：饕餮、贪 婪、懒惰、嫉妒、愤怒、傲慢与欲望。 11. momentous [ məu‘mentəs ] adj. 重要的；重大 的 Today is a momentous day for China. Today is a joyous day for all Chinese people. 今天，是一个全中国普天同庆的日子，是全球华人举 杯同贺的日子。 12. continuity [ ,kɔnti‘nju:iti ] n. 连续性；一连串；分 镜头剧本 continuity axiom 连续性公理
4. According to Dell, Services is a business where the demand is really greater than the supply. T
商务英语阅读第一册上 Unit 5
One caregiver said that she had always been close to her mother; another was the oldest child; another was the youngest child. In a word, they all felt that they could do the job better than anyone else.
Because they often have jobs responsibilities to take care of.
and
other
Why is a spouse usually reluctant to use community services to help care for the dependent person?
Pre-reading Expressions
Expressions that are likely to be used to talk about the old people:
A health diet is helpful to the old. Caring of the old can be stressful. Old age is often accompanied by all kinds of diseases such as high blood pressure.
Pre-reading Questions
Should the elderly live with their adult children or by themselves independently?
Live with children: In case of an emergency – a fall, a stroke, they can be looked after; They won’t feel lonely; They will be able to baby-sit their grandchildren; They can help with house chores. Live independently: A feeling of self-reliance is encouraged; Avoid conflicts or tension between generations arising from different values. Avoid being a family burden
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
商务英语unit5a
the traditional classroom set-up 传统教室的布局
2 不诚实的计划，方案
1 机构，组织，体制
How do I know this isn't a set-up? 我如何才能知道这不 是一个骗人的圈套？
4 装置，装配
3 调试，准备
Para. 3
successive 连续的
Successive governments have tried to deal with this issue. 连续几届政府都努力解决这个 问题。 Some countries lack a suitable economic infrastructure. 一些国家缺乏配套的经济基础设 施。
EX 1: Building Vocabulary 构建词汇 (强调词的搭配与运用) EX 2: Reading 阅读练习 (归纳段落概要) EX 3: Speaking 口语练习 (商务陈述：陈述公司迁址的六大理由，注意 适当展开论述，注意语篇的完整性) EX 4: Report Writing 报告写作 (了解一般商务报告的写作要素以及表达法)
relocate to a place where cheap labor is available 更好的交通网络有利于公司的发展 have access to more skilled workers 能招收到技术工人 adopt follow-the-talent policy 实行追求人才的 政策 cheaper labor costs 更廉价的劳力成本 low rates of corporate tax 较低的企业税 to get closer to the market 更接近市场
新编商务英语泛读3Unit5
In recent years, physical distribution activities have received increasing attention. A major reason is that these functions represent almost half of total marketing costs.Historically, management's focal point for cost cutting was production. But managers now recognize that production efficiency has reached a point at which further cost savings are difficult to achieve. Increasingly , managers are turning to physical distribution activities as a possible cost-saving area. Currently, total physical distribution costs amount to approximately 20 percent of the nation 's GNP.A second-and equally important-reason for the increased attention on physical distribution activities is their role in providing customer service. By storing goods in convenient locations for shipment to wholesale and retail customers, firms create time utility. Place utility is created primarily by transportation.The study of physical distribution is one of the classic examples of the systems approach to business problems. The basic notion of a system is that of a set of interrelated parts. The word is derived from the Greek word systemα, which refers to an organized relationship among components. The firm 's components include such interrelated areas as production, finance, and marketing. Each component must function properly if the system is tobe effective and organizational objectives are to be achieved.近年来，物流活动日益受到重视。
商务英语阅读 unit 5
Reading Skill Focus
I. Read the following news and discuss the questions. 3. What is Tweet-a-Coffee?
Tweet-a-Coffee lets customers give a $5 gift card to a friend by putting both “@tweetacoffee” and the friend’s handle in a tweet.
大连理工大学出版社
第五版 （专业篇I）
总主编：刘杰英 主 编：吴思乐 侯雁慧 任奎艳 审 校：Chuck Thode
Unit 5 Promotion
Promotion involves spreading information about a product, product line, brand or company. Promotional strategies can be roughly divided into two separate camps: push strategy and pull strategy. Common promotional techniques include advertising, personal selling, sales promotion and public relations.
Launched on Oct. 28, Tweet-a-Coffee let customers give a $5 gift card to a friend by putting both “@tweetacoffee” and the friend’s handle in a tweet. To do so, users had to link their Starbucks accounts to Twitter and their credit cards to the accounts.
商务英语阅读(基础篇)unit 5 English as Business language
I. Reading Practice
Text A
Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and English are becoming more and more prevalent .
I. Reading Practቤተ መጻሕፍቲ ባይዱce
Text A
The Role of English Language as Business Language
New technology links the world as never before. Our planet has shrunk. It’s now a “global village” ① where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly enhanced by foreign language skills.
商务英语Unit 5 参考答案
Unit 5 EmploymentPart I Business V ocabularyDirections:There are 10 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, two points for each sentence.1 Intelligence levels decline _____B_______, but change little over their working life.A honestlyB modestlyC rarelyD sharply2 Most people like to think that personality can change, particularly the more _______C_________ features such as anxiety, low esteem, impulsiveness or a lack of emotional warmth.A positiveB activeC negativeD passive3 People can be groomed for a job. Just as politicians are carefully _____B_________ through dress, hairstyle and speech specialists, so people can be sent on training courses, diplomas or experimental weekends.A repackedB repackagedC refinedD reset4 However, his employer told him that he must not come to work in a collar and tie to dive his 17-tonne lorry. If he did so, he faced the A .A sackB bagC packD package5 They wanted him to _______D_______ the company’s new image of casual clothing such as T-shirts or sweat shirts.A agree toB comply toC follow toD conform to6 His employer, Mr Yamago, believed that behavior like Mr Nishiura’s _______C_________ company discipline and corrupted morale.A undertookB underlinedC underminedD damaged7 When you enter a company, you_____B_______ your human rights.A sign onB sign awayC sign forD sign in8 Mr Nishiura is going to sue his employer for unfair _____C___________.A employmentB unemploymentC dismissalD job title9 There are always several fitness instructors _______A__________ to advise people and provide them with personalized fitness programmes.A on handB in handC by handD hand in hand10 The clubs aim to _______B_________ people of all ages and income groups.A attract toB appeal toC conform toD respond to11 The carrying vessel departed from Shanghai on February 28 and is _____D____in San Francisco on March 12.A because ofB becauseC due toD due12 We are pleased to advise you that the 500 dozen blouses under the above order_____B____ loaded onto the M.V. “Evergreen” on March 28,A areB wereC isD was13 We are now enclosing our commercial invoices in triplicate ____C______US$12,000.A ofB atC forD by14 This sum is payable by irrevocable letter of credit confirmed _____B_____ anAmerican bank.A inB withC underD on15 If you have any queries, please ______D_______ us.A contact withB to contact withC to contactD contact16Since the transaction is made _____C____ CIF basis, you are to ship the goods.A atB byC onD in17 In our letter of May 5, we made ____D____ clear that shipment is to be effected inJune.A youB themC thatD it18 Please make every effort to get the goods ____C_____ immediately.A to dispatchB dispatchingC dispatchedD dispatch19 We have shipped your order on board M/V, which sails _B__ your port tomorrow.A atB forC toD from20 After inspection, we found five cartons ______A________.A damagedB to damageC damagingD damagePart II Phrase TranslationDirections:Directions: There are 20 Chinese phrases in this part. You are required totranslate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1星座 astrological sign2家庭背景 family background3婚姻状况 marital status4血型 blood type5缺勤记录 absentee record6智力水平 intelligence level7新闻发言人 press officer8新闻发布 press release9年度报告 annual report10公司宣传资料 company literature11着装要求 dress code12营销部 marketing department13人权 human rights14不公平解雇 unfair dismissal15年终奖金 end-of-year bonus16员工流失率 staff turnover17社交活动 social activity18以客户为中心的文化 customer-oriented culture19业绩记录 track record20商机 business opportunityPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1. Most people like to think that personality can change,particularly the more negative features such as anxiety, low esteem, impulsiveness or a lack of emotional warmth.大多数人认为性格是可以改变的，特别是像焦虑，缺乏自尊，冲动或感情上缺乏温暖这样更负面的特征。
商务英语uni5译文及答案
Unit 5 Electronic CommerceText A 什么是电子商务今天我们能从阿里巴巴、易趣、雅虎等各种网站购买到从日常用品到工业机械设备等各种产品。
电子商务是指通过电子媒体来进行商务活动。
这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。
如今的电子商务主要是通过因特网和电子数据交换实现。
电子商务最早是从20世纪60年代开始发展的。
随着计算机的广泛使用、因特网的日益完备和广泛采用、信用卡的使用、安全交易协议的建立以及政府的支持和促进电子商务的发展日益繁荣，人们开始使用电子手段作为一种商务媒介。
一、电子商务的好处1、由于计算机网络能够以一种迅速而廉价的方式促进信息的交换，因特网如今已经延伸到世界的各个角落。
中小型企业能够与全世界的贸易伙伴建立联系。
高速网络使地理上的距离变得无关紧要。
企业在传统的市场之外就可以更加容易地销售货物，探索新的市场并识别商业机会。
2、那些无力建立海外办公室或办事处的中小型企业现在可以向全世界的每个角落展示自己。
3、企业为了增强它们自身的竞争能力，可以通过因特网收集有关产品、买主和竞争者的信息。
4、通过因特网与顾客建立紧密的联系，以及通过昼夜24小时提供最新的产品和服务信息。
企业就能够发挥它们的竞争优势。
此外，数据可以随时更新，这样就不会存在过时信息的问题了。
5、因特网能够在网络空间为公司提供许多市场和无尽的产品推销机会。
此外，还能增进与买主的联系。
6、使用多媒体功能，可以有效地通过因特网使人们接受一个团体的图标以及产品和服务的商标。
7、详尽的客户信息，例如消费方式、个人偏好和购买力等等，能够帮助企业更加有效地制定市场战略。
二、电子商务的类型1、公司内部的电子网络：通过内部网，人们可以在内部交换和处理商务信息。
2、企业与企业间的（B2B）电子商务：在所有其它类型的电子商务中，这种通过因特网或电子数据交换来进行电子交易的途径理应得到人们最多的关注。
商务秘书英语Unit_5
Creating business letter in English
letterhead date Inside address Reference line Salutation
Complimentary close （signature） SEMI-BLOCKED FORMAT LETTEer envelope components
Sender’s name Address stamps
Leave a little space between your return adress and the top and left edges.
Recipient’s name Company name Street address or P.O.box City,state abbreviation,zip code country
In addition to conforming to the standard formats, a good business letter has some other merits.
• To be concise and to the point • State your purpose in the opening sentence of the letter • The sentences should be no longer than 21\2 lines each, preferably shorter. • Avoid using slang and idiomatic expressions. • Use active voice instead of passive voice. • Pay attention to your grammar. • Reread your letter. • Use paper of good quality.
商务英语unit5课文译文及练习答案
Unit 5 Electronic CommerceText A 什么是电子商务今天我们能从阿里巴巴、易趣、雅虎等各种网站购买到从日常用品到工业机械设备等各种产品。
电子商务是指通过电子媒体来进行商务活动。
这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。
如今的电子商务主要是通过因特网和电子数据交换实现。
电子商务最早是从20世纪60年代开始发展的。
随着计算机的广泛使用、因特网的日益完备和广泛采用、信用卡的使用、安全交易协议的建立以及政府的支持和促进电子商务的发展日益繁荣，人们开始使用电子手段作为一种商务媒介。
一、电子商务的好处1、由于计算机网络能够以一种迅速而廉价的方式促进信息的交换，因特网如今已经延伸到世界的各个角落。
中小型企业能够与全世界的贸易伙伴建立联系。
高速网络使地理上的距离变得无关紧要。
企业在传统的市场之外就可以更加容易地销售货物，探索新的市场并识别商业机会。
2、那些无力建立海外办公室或办事处的中小型企业现在可以向全世界的每个角落展示自己。
3、企业为了增强它们自身的竞争能力，可以通过因特网收集有关产品、买主和竞争者的信息。
4、通过因特网与顾客建立紧密的联系，以及通过昼夜24小时提供最新的产品和服务信息。
企业就能够发挥它们的竞争优势。
此外，数据可以随时更新，这样就不会存在过时信息的问题了。
5、因特网能够在网络空间为公司提供许多市场和无尽的产品推销机会。
此外，还能增进与买主的联系。
6、使用多媒体功能，可以有效地通过因特网使人们接受一个团体的图标以及产品和服务的商标。
7、详尽的客户信息，例如消费方式、个人偏好和购买力等等，能够帮助企业更加有效地制定市场战略。
二、电子商务的类型1、公司内部的电子网络：通过内部网，人们可以在内部交换和处理商务信息。
2、企业与企业间的（B2B）电子商务：在所有其它类型的电子商务中，这种通过因特网或电子数据交换来进行电子交易的途径理应得到人们最多的关注。
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New words and expressions
solely 单独 goodwill 好感 be engaged in 从事， 参与…. pharmaceutical 制药的 druggist 药商 characteristic 特点，特征 processalesman
Order
getter(current customer sales, new-business sales) Order taker(inside order taker and field order taker) support personnel(Missionary salespersons, trade salespersons, technical salespersons)
By Jack
New words and expressions
personnel 人事人员 perform 扮演 inform 知悉，预示 current customers sales 现有客户销售 new-business sales 新业务销售 sample 体验，抽样检查 perpetuate 使永存，维系 extensive sales 广泛的销售
New words and expressions
order getter 销售过程中拿到订单并积极扩大业 绩的人 order taker 接单员， 拿到订单但不积极扩大业绩 的人 missionary salesperson 传教士销售人员 trade salesperson 贸易型推销人员 technical salesperson 技术型销售人员
salespersons salespersons
Technical
Exercise
P95 -97
Assignment
Preview text b
See you !
Order Getter
Current
customer sales
New-business
sales
Order taker
Inside
order taker
Field
order taker
Support personnel
Missionary Trade
Salespersons
New words and expressions
sufficient 足够的 routinely 日常 track 跟踪 inventory 存货清单 periodically 定期地 bulk 大块 functionary 公职人员 facilitate 促进，助长