2015年新编剑桥商务英语unit3
新编剑桥商务英语unit_3
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…
新编剑桥商务英语unit 3
branch out
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. „An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.‟ If the initial fee can be raised it‟s an ideal opportunity to stretch those entrepreneurial wings. Back
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
商务英语unit3课文译文及练习答案
第三章市场营销学习目标：1、了解市场营销的定义2、了解市场营销的组合策略3、掌握市场细分和市场定位的方法课文一市场营销概述大约十年以前，如果你问IBM的高层管理人员他们是做什么的，他们可能会回答：“我们销售电脑的硬件和软件。
”由于缺乏市场远见，以产品为中心的IBM 公司没有注重客户的需求。
因此，当客户需求改变的时候，IBM却没有进行相应的调整，公司的业绩也大幅度下滑。
到90年代初期，大企业的市场份额和蓝筹股价急剧下跌。
在这段经济低靡的时期，IBM进行了一场具有重大意义的改革：所有的高层管理人员在与重要客户面谈之后，将客户的问题和要求上报给公司。
其实，在计算机市场，客户不但要从公司购买电脑的硬件和软件，更重要的是他们需要购买到能解决大量信息技术问题的方案。
现在，如果你要IBM的管理人员给他们的业务下个定义，他们会告诉你：“我们为客户的任何问题提供解决方案。
”大公司营销策略的转变取得了巨大的成功。
那么，什么是市场营销呢？市场营销的定义美国市场营销协会将市场营销的定义为：计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。
IBM的营销经理们如果想要取得好的销售成绩，他们必须要明白客户的需要就是他们的目标。
如果不遵循这一原则，他们生产出来的产品将一无是处，也无人问津。
“找到客户的需求并且尽力满足”就是市场营销的主旨，换句话说，就是要“找到一个市场，并为其服务。
”市场营销组合策略一旦确定了客户的需求，营销人员就应该尽力满足这些要求，有四点需要注意，第一，要求生产出合适的产品，这是物质基础。
要使产品能尽量接近客户的要求，企业就要通过改变现有产品类型、改进产品的特点和包装或用另一种方法来描述这个产品等方式生产出“量体裁衣”型的产品。
第二点是关于交付货物的整个体系：生产者必须及时将货物运至消费者可以购买到的地方。
第三点就是消费者可以通过广告被告知这个商品的用途，营销人员应该与客户沟通，并说服他们购买。
新编商务英语阅读教程Unit 3 Text B
whelmingly 压倒地，无法抵抗地 enhance 加强 downplay 贬低，不予重视 mouth-watering 非常好吃的，令人垂涎的 glimpse一瞥，一看 unprecedented 空前的 double-decker双层三明治 sloppy 邋遢的，马虎的
By Jack
revamp 改进，修补 decline下降; upheaval突变，剧变 takeover 接管; （经营权等的）接收;收购; perception知觉; 觉察（力）; 观念; stem （花草的）茎; 词干; 阻止，遏制 random 随机的 patronized光顾，惠顾 patron 老主顾 word-of-mouth 口头传述的，口碑
franchisee 特许经营权 aircraft carrier 航空母舰 flame-broiling 火焰烧烤的 self-concept 自我概念 treatment 处理; 待遇，对待 set… apart 隔离开 boost 提高 hip臀部;时髦的 saturation （达到）饱和状态;
burger king’s management changes of Marketing mix in Buiger King.
The
Passage
one
Reading
text A in unit4, answer the following question: 1, What are Ryder System’s strengths and what are its weakness? 2, In what cases do you think it is suitable to use mass selling? 3, What are the advantages and disadvantages of using publicity in the promotional mix?
新编剑桥商务英语(初级)unit three.1B
Reading: Company profiles 公司简介
美体小铺是一家著名的健康、美容品连锁店， 始创 于1976年在应该开办第一家店铺开始， 迄今为止已 经在全球建立了2，000家店铺， 在全球最杰出品牌 的排列中居于第27位。美体小铺产品采用植物、果蔬 调配而成，属纯天然产品。主要生产绿色美容保养品 和化妆品。
英国在线预定公司是一家为消费者提供最后一分钟购 买机票、预订饭店、假日旅游、娱乐演出入场券、餐 馆定位以及送货上门等各种各样服务的公司。公司拥 有几百万的注册客户，与万余家包括航空公司、饭店 、租车公司、娱乐场所和旅店等机构建立了长期的合 作关系。
Speaking: Presenting your company 介绍你的公司
Limited Corporation （1） 投资者只以出资额为限，承担企业责任，即有限责
股份制公司
任
（2）融资能力强，资本可以很多
（3）股权转让容易
Decide whether these types of business organizations usually have one owner (O) or more th1a/naofrneeeolawnnceerr (M)
ห้องสมุดไป่ตู้
Write questions:
1/ Where did Brent Hoberman and Martha Lane Fox start the company? 2/ What did the website sell? 3/ Which counties did the company expand into? 4/ How many employees did they have after six years? 5/ When did the company go public? 6/ When did Martha leave the company?
新编剑桥商务英语中级unit 3
Listening: Taking notes and messages
. 0. ‘Hello. This is Michael James speaking and this is a message
for Lelia.' Michael James called for Lelia. (4 words)
Reading and Writing
? 1、 身份介绍 (Personal Identification) ? 2、 工作环境与日常事务 (The office ，general business ，environment and routine) ? 3、接待与闲暇活动 (Entertainment of clients ，free time ，relationships with colleagues and clients) ? 4、商务旅行 (Travel) ? 5、健康 (Health) ? 6、购买与销售 (Buying and selling) ? 7、公司结构、系统及程序 (Company structures ， systems ，processes) ? 8、产品与服务 (Products and services) ? 9、成果与成就 (Results and achievements) ? 其外，还会涉及其他的一般商务话题（ Business issues ）
? A: in another 30 to 50 years, we shall approach the level of the economically developed countries
? B: in another 30 to 50 years, we shall approach the level of the developed countries ?(通常情况下，“发达国家”已经意味着是经济 上发达的国家，因此，没有必要再加上修饰语。 )
新编商务英语阅读教程Unit 3 Part A Text A
This is the most important step How managers should inform
their customers about its product. including sales approach， marketing strategies.
This is the forth element in the
marketing mix. How manufacturers get its product to the customers.
Finding the best mix of
4Ps has become an increasingly task for most business.
Definition
can be defined as the blend of 4 Ps---Product, Price, Promotion, Placement that satisfies the demands of the chosen market segment. The 4 Ps have to fit closely together.
By Jack
end 混合 reevaluation 重新评估 disposable 用后即丢掉的 diaper 尿布 desirability 可取，值得想望 reformulate 重新配制 strategist 策略家 remedy 药品
apparel 衣服；服饰 security service 安全服务 marketing program 营销方案 have an edge over 占优势 market segment 细分市场，市场群族 disposable baby diaper 一次性婴儿尿布 generic product 非商标产品 limited warranty 有限保修 take notice 注意
新编剑桥商务英语(初级)学生用书答案
新编剑桥商务英语（初级）学生用书答案Unit 1: IntroductionsVocabularya)1- professional, 2- nurse, 3- salary, 4- engineer,5- advertisementb)1- social, 2- contact, 3- company, 4- decision, 5-environmentc)1- receptionist, 2- engineering, 3- quickly, 4-advertisement, 5- organizationsa)1- accountant, 2- factory, 3- vacancies, 4-directorb)1- advertising, 2- employee, 3- international, 4-managementc)1- assistant, 2- customer, 3- interview, 4-responsiblea)1- salary, 2- advertisement, 3- factory, 4-interviewb)1- businesses, 2- accountant, 3- decision, 4-vacanciesc)1- receptionist, 2- responsible, 3-advertisement, 4- contactSpeakinga)Hello, my name is John. I am a nurse.b)Hi, my name is Maria. I work as an engineer.c)Good morning, my name is Mark. I am anaccountant.a)Nice to meet you too. What do you do for aliving?b)I’m an engineer. I work for an internationalcompany.c)Hi! What’s your occupation?a)I work in a hospital. I take care of patients.b)I work in a manufacturing company. Ispecialize in process engineering.c)My role is to deal with financial matters andmanage accounts.Unit 2: JobsVocabularya)1- colleague, 2- application, 3- letters, 4-experience, 5- interviewb)1- statement, 2- skills, 3- interview, 4-competitive, 5- letterc)1- vacancy, 2- recruiter, 3- experience, 4-application, 5- skillsa)1- competitor, 2- advertisement, 3- salary, 4-departmentb)1- letter, 2- responsibility, 3- experience, 4-interviewc)1- recruiter, 2- vacancy, 3- contact, 4- applicanta)1- advertisement, 2- interview, 3- condition, 4-experienceb)1- position, 2- applicant, 3- competitor, 4-recruiterc)1- department, 2- applicant, 3- opportunity, 4-advertisementSpeakinga)Have you applied for any jobs recently?b)What kind of experience do you have in thisfield?c)How did the interview go?a)I have submitted my application to a fewcompanies.b)I have experience in sales and customer service.c)The interview went well. I am waiting for theirresponse.a)What are some skills required for this position?b)How competitive is the job market in thisindustry?c)Can you give me any advice for writing a coverletter?Unit 3: CompaniesVocabularya)1- profit, 2- competitor, 3- industry, 4-investmentb)1- employee, 2- competitor, 3- successful, 4-investmentc)1- profit, 2- industry, 3- customer, 4-investmenta)1- competitor, 2- industry, 3- product, 4-customerb)1- employee, 2- competitor, 3- successful, 4-investmentc)1- profit, 2- product, 3- investor, 4- industrya)1- customer, 2- investor, 3- industry, 4-successfulb)1- business, 2- profit, 3- competitor, 4- industryc)1- employee, 2- investor, 3- successful, 4-industrySpeakinga)What factors contribute to a company’s success?b)Can you give an example of a successfulcompany?c)What industries are most profitable in thisregion?a)How do companies invest in research anddevelopment?b)Can you name a few competitors in thisindustry?c)What makes a company stand out from itscompetitors?a)How important is customer satisfaction inbusiness?b)Are there any major investors in this industry?c)What are the key factors for a successfulbusiness in this industry?ConclusionThis document contains the answer key for the New Cambridge Business English (Introductory) Student Book. It includes vocabulary exercises and speaking practice for Unit 1, Unit 2, and Unit 3. By studying and practicing these answers, students will be able to improve their understanding and communication skills in the field of Business English.。
商务英语Unit3
listening
4/5 To:
L Talk
et’s
Caller:
Message: Please email details of the next telephone skills courses to ……. He’s sending five people so also include details of discounts on group bookings. Message: He’s sorry but he’s postponing his booking for the seminar on the 13th. Please send dates for the next seminar and explain if the course fee can be refunded
Besides, it is also important that both are willing to share responsibilities. This will have direct impact on the success and failure of the business. With shared responsibilities, you can achieve your common objectives better and be strongly against troubles and risks.
speakitant when starting
your own business?
1.A good idea
2.Knowing your customers 3. …….
speaking
B: What is important when your
新编剑桥商务英语unit-3精选全文 (2)
Speaking: Discussing a schedule
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
• Sale trader you are self-employed and set up the business on your own.
• Partnership you are self-employed and start the business with another person. You are both equally liable.
set up concept charge launch
branch out growth fee
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’
新编剑桥商务英语(初级)学生用书_答案
新编剑桥商务英语(初级)学生用书_答案1. Unit 1: Getting StartedReading Task1.The United Nations International Children’s Emergency Fund.2.Its headquarters is in New York City, USA.3.To advocate for the protection of children’s rights and improve their lives.4.The rights and well-being of every child. Vocabulary Task1.satisfy2.temporarily3.repair4.shipment5.suitableListening Task1.False2.True3.True4.False5.False2. Unit 2: CommunicationReading Task1.People working in multinational companies.2.Because of differences in culture, customs, and business practices.3.Cultural sensitivity, adapting communication style, and understanding non-verbal communication.4.Polite greetings, appropriate dress code, and being punctual.Vocabulary Task1.manage2.appropriate3.gesture4.moderate5.standardListening Task1.C2.B3.A4.B5.A3. Unit 3: Business TravelReading Task1.It helps to establish and maintain business relationships.2.Making hotel reservations, booking flights, and arranging transportation.3.They need to be aware of local customs, etiquette, and have knowledge of the local language.4.Preparation, documentation, and being organized. Vocabulary Task1.navigate2.accommodation3.confirm4.transport5.locateListening Task1.B2.A3.C4.B5.C4. Unit 4: Company OrganizationReading Task1.To understand the structure, roles, and responsibilities within a company.2.It provides a clear understanding of the hierarchical structure within a company.3.It helps to ensure effective communication and coordination between different departments.4.Functions, departments, and positions. Vocabulary Task1.assign2.colleague3.document4.policy5.superviseListening Task1.C2.A3.B4.C5.A5. Unit 5: Job InterviewsReading Task1.It is an opportunity for employers to evaluate the suitability of candidates for a specific job position.2.Preparing for commonly asked questions and practicing good body language.3.Being well-groomed, dressing appropriately, and being confident.4.Asking relevant questions and expressing gratitude for the opportunity.Vocabulary Task1.evaluate2.relevant3.confident4.opportunity5.gestureListening Task1.C2.B3.A4.B5.A6. Unit 6: Telephone SkillsReading Task1.It is a commonly used tool in business communications.2.To ensure effective communication and maintain good business relationships.3.Answering professionally, speaking clearly, and paying attention to tone and pace.4.Taking messages, transferring calls, and resolving issues.Vocabulary Task1.effectively2.professional3.manner4.transfer5.issueListening Task1.B2.C3.A4.B5.C7. Unit 7: Emails and Writing SkillsReading Task1.Emails are used for quick and efficient communication.2.Formal and informal emails.3.Subject line, greeting, body, and closing.4.Being concise, using proper grammar and punctuation, and proofreading.Vocabulary Task1.efficient2.formal3.grammar4.proofread5.conciseListening Task1.C2.B3.A4.B5.A8. Unit 8: PresentationsReading Task1.To effectively communicate information, ideas, and proposals to a group of people.2.Planning, creating visual aids, and practicing the delivery.3.Confidence, eye contact, and engaging with the audience.4.Structuring the presentation, using visual aids, and answering questions.Vocabulary Task1.effectively2.visual3.audience4.engage5.structureListening Task1.B2.C3.A4.B5.C9. Unit 9: Business CorrespondenceReading Task1.It is written communication between businesses or individuals.2.To provide information, make inquiries, and establish business relationships.3.Proper salutation, clear and concise content, and professional closing.4.Business letters, memos, and emails.Vocabulary Taskmunication2.inquiries3.content4.professional5.memosListening Task1.A2.C3.B4.C5.A10. Unit 10: Socializing and EntertainmentReading Task1.It helps to build rapport and strengthen business relationships.2.Attending social events, dining out, and participating in recreational activities.3.Appropriate behavior, cultural sensitivity, and beinga good listener.4.Small talk, cultural knowledge, and expressing gratitude.Vocabulary Task1.strengthen2.appropriate3.behavior4.listener5.gratitudeListening Task1.C2.B3.A4.B5.CThis is the answer key for the New Cambridge Business English (Ele mentary) Student’s Book.。
新编剑桥商务英语高级第三版第Module3-4
Module 33.1 Dealing with problems (page 30)CCO = Call centre operator C =customerCCO Hello, Penco TelecommunicationsC At last, I was just about to hang up. I’ve been on the phone for ten minutes going through various options… none of which I wanted.CCO I do apologise for the wait, sir. How can I help you?C I’ve been waiting in all day for an engineer to come and repair my line. He was due to come at ten o’clock this morning …it’s now three in the afternoon. I telephoned at twelve o’clock and one of your operators promised to call me back , but she hasn’t. I’ve wasted my day waiting around and worse than that I still can’t receive any calls.CCO I’m very sorry. Can I help you number and I’ll look into it straightway ?C Y es, it’s 01889 245624.CCO OK. One moment –I’m going to see who the engineer is that has been assigned to the job … OK, I have his number. I’m going to put you on hold and try to fid out what’s happened.C Please don’t disappear. As I said, it took me ten minutes to get through in the first place.CCO Don’t worry , I’ll come straight back to you .One moment …Right, I ‘m afraid he has been delayed on another job . He apologises for not calling you sooner. He normally works until 5pm but he’s offered to work later this evening to fit in your job. He can be there by 6pm. Would that be convenient?C No, it would not. I’m going out to the cinema this evening.CCO I quite understand. In that case, I ‘m going to have to reschedule him for another day. Can you tell me when would be convenient?C well, first thing tomorrow morning, but …CCO I’ll see what I can do. Please just bear with me for a moment while I speak to him again … right that’s arranged for tomorrow morning at nine .C That’s all very well, but what am I supposed to do in the meantime?CCO Do you have a mobile phone, sir?C Y es.CCO What I can do is to divert any calls coming into your office number on to your mobile phone until your line is repaired. Would that be acceptable to you?C I suppose so. When can you do that?CCO If you’d like to tell me your mobile number. I can get that activated immediately.C OK, the number is …3.2 Exam spotlight, Exam practice (page 35)I image most of you are here today because you want to find out more about the job ofa coach. Some of you will skeptical about its benefits, others will have already stared making a career out of coaching.I myself have been coach since the late 90s, but our academy was set up morerecently in 2004 in response to a demand for more formal training in the filed. We are a private institution and don’t rely on any government funding. Our aim was to try to professionalise an industry which until then had been, in this country at any rate, rather disorganized and unregulated. We now have over 450 members and run twelve courses a year in various types of coaching. These rang from day seminars for people who are already practising as coaches to four-week course for the beginner.So what is a coach exactly? Well, there are many different types of coach offering help in many different aspects of business and parent coaching and work-life balance coaching. But the basic principles remain the same whatever the filed: using simple psychology and simple direction to help people to believe in themselves and to achieve their goals.The great thing about coaching is that not only do they help you to indentify your goals and the obstacles to achieving them, but they always help the client to look forward. This is very unlike traditional counseling, which tends to focus more on past events and mistakes and helping the person to get over the before they can move on.I’m going to show you a short film of a coaching session in a moment, but before I do, I will just mention something about the rewards of the job, and the qualification and resources that you need for it because these are questions that will be concerning many of you.The rewards: well, job satisfaction is, of course, very high, I mean, how often do you come home from work and are able to say, ‘wow, I really made a difference to someone’s life today’? As to financial rewards, sessions with coaches usually start at about￡70 per hour but experienced coaches can earn anything up to ￡400 per hour. As to qualifications, you will need to follow an accredited coaching course, such as the ones we run here at the academy, and also you will need considerable experience in the filed that you are coaching in. If you don’t have this background it will be difficult for the client to have confidence in you.What else do you need to set up as a coach? Most coaching is done at the client’s office or home, but some coaches also see people at their own homes. In fact there’s no need always to meet face-to-face. I know of several coaches who conduct sessions by phone or online, even sometimes by text message …Module 44.1 Sales techniques (page 37)Sarah We make financial software for medium-sized companies. Competition is strong-not necessarily price competition, because in our sector, quality , reliability and service are far more important factors. We spend a lot of time getting to know eachprospect’s individual needs: their business process , their strategic aims, and um …also the issues and constraints they face. The idea work with then and help them find the best solution for their business. Working this way, there are times when I have to freely admit to people that our products may not be best suited to their particular needs ,but to be honest I’d much prefer to be doing that than using some hard-sell technique to push something I don’t really believe in myself, you how …Presenter Thank you, Sarah. Now, Dale Freidman, I know you have a very different approach …Dale I would say so, yes. In my line of business, it’s all about perceived benefits- there are some tangible ones like, for example, use of natural ingredients in our deodorants, but everyone in the industry copies ideas, so it’s difficult to sustain any kind of technical competitive advantage for long. So , I use a lot of anecdotes when I sell; I tell stories, get people laughing. My approach is direct – I guess some might say pushy, but I get results. I deal only with the decision maker, who’s generally b buyer for a chain of stores. Y ou’d be amazed how much time people waste talking to the wrong guy. I always start by presenting them with the most expensive options, because this increase our average sales, and as soon as I get a buying signal from them –it could be anything, you know, just a question like ‘what’s your most popular product?’–I move in and close the sale by discussing quantities required, special delivery arrangements, favourable payment terms, things that make them feel they’re getting added value …4.2 A sales forecast (page 42)Anke Reigl Is everyone ready? Good, then I’ll begin. OK …Well, based on average growth in sales over the last two years and given the relatively stable state of the marker at the moment as far as increase in the first quarter, about 2 to 3%. We expect this to rise to between 7 and 10% in the second and third quarters, after the launch of the new slow-release version of the drug. Marketing tells me _ thanks, Werner for your help with this …W erner Y ou’re welcome.Anke Reigl … that demand for this version is strong and should be reflected in sales more or less immediately. So that’s the basic picture. There are just a couple of monthly variations to this trend which I’ll explain now.If you look at the graph, you’ll see that in march last year sales went up quite sharply and that Bayer had distribution problems and weren’t able to take advantage of the situation. I think it’s worth nothing that disruptions in the supply chain can affect anyone and it really does pay for us to hold a reasonable amount of stock in reserve for events like these.As you know, sales generally decline in April and May –it’s just a seasonal factor -but as I already mentioned, the launch of the new version this year is expected to boost them considerably, especially in April directly after the campaign. They’ll drop back a little after that, but in July we’ll have the usual early summer phenomenon when distributors …。
新编剑桥商务英语中级第三部课本阅读原题与答案
(2) __P__la_n__f_o_r__d_is_a__s_te__r__
Always discuss the worst-case scenarios. When Margaret Mills, a teacher, lost her jobshare partner because of a family illness, a return to full-time work seemed inevitable. ‘We had been over-optimistic. I did manage to find someone else who fitted in with me, but I was very lucky.
2.1 Reading
Task 2
Is Working for Xerox Too Good to Be True?
Task 1: Read the following article. What benefits and incentives does the article mention for employees at Xerox?
新编剑桥商务初级 MODULE3
MODULE 3.1
BUSSINESS TOPIC
3 Read the text carefully. Choose the best ending (A,B or C) for each
sentence(1-4). 1 In 1954,Richard and Maurice A A ran a hamburger restaurant. B didn’t like milkshakes. C prepared the food by hand. 2 Ray Kroc C A owned a restaurant in California. B invented a milkshakes maker. C sold machines for making milkshakes. 3 Ray opened B A his first restaurant in California. B his first restaurant in Illinois. C his first restaurant in 1961. 4 When a restaurant opened in Kuwait City, it was C A not very busy on the first day. B quite busy on the first day. C extremely busy on the first day.
•Hale Waihona Puke MODULE 3.1BUSSINESS TOPIC
美国快餐业成功的8个F
• ★家庭式：快餐店的食品必须符合美国家庭的要求：对孩子来说， 食品不能做得太腻，而对家长来说，又不能太贵；洗手间必须清洁卫 生；餐厅要明亮通风，餐桌要干净。食品一般由妇女烹饪为宜，因为 这可以给人宛如家庭主妇烹饪的感觉。快餐店一般不供应酒类，也不 另设酒吧间。 • ★浪漫感（Fantasy）：家庭式快餐店一方面要使人感到是家外之家， 一方面又要使人感到在那里用餐是一种享受，甚至是一种冒险，一种 刺激。 • ★福特主义（Fordism）：所谓福特主义，包括精密分工，降低生产 成本，节省生产时间，以及采用自动化设备代替手工操作。快餐业的 老板在快餐制作方面，遵循美国汽车大王亨利· 福特流水作业的方法， 大量使用年轻的非熟练工人，他们的活儿不固定，可以随时调换，从 而使生产既快又省。 • ★特许经营权（Franchising）：通过出让特许经营权，那些快餐公司 得以在全国推销他们的产品，统一规格，并迅速发展。
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branch out
• Sale trader you are self-employed and set up the business on your own. • Partnership you are self-employed and start the business with another person. You are both equally liable. • Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)________ , which sells secure tags which travelers attach to their luggage. They started to (2)___________ ￡9.95 per tag in the first year, followed by a 2.95 subscription (3)_____________ for the following years. Customers activate the tag online with their home address on an online d who finds it can log on to the Globalbagtag website and report the missing items. Mr. Truelove said: “We have seen a huge (4)_________ in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple (5)___________, Globalbagtag is now planning to (6)_____________ into stickers for items including mobile phones, MP3 players, key and laptops.” set up concept charge launch
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’ Astrid Patil, a new Domino’s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: ‘Rather than putting all your time and effort into working for someone else, put it into your own business.’ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There’s a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk —many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential ti become a franchise
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
Tags that can end misery of lost luggage
Franchise
The business model is given to Part of your profits you so there is less trick. goes to the franchiser.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. ‘An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.’ If the initial fee can be raised it’s an ideal opportunity to stretch those entrepreneurial wings. Back
We wanna hold your hand
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package. So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.