BEC商务英语高级阅读真题
剑桥商务英语BEC高级阅读真题(一)1
剑桥商务英语BEC高级阅读真题(一)1PART ONEQuestions 1 - 8· Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouinregiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the GREat industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so that his books have BECome essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest。
剑桥商务英语高级真题阅读
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剑桥商务英语高级(BEC3):阅读真题一·Look at the sentences below and at five passages taken from a book aboutfamous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your AnswerSheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He wasthe first person in the UK to hold a professorship in Business Leadership andhas published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in aBedouin regiment and working on an Arctic fishing boat! His initial interest inleadership came from his army experience and he used to lecture at the highlyprestigious academy where British army offices are trained. He now works as aninternational consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was bornnot in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so thathis books have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings cantrain themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establishmanagement as a serious area of study. Certainly, his fellow management thinkersconsider him one of the founding fathers of the discipline, and his books andarticles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writingand teaching. His greatest distinction has been his ability to predict comingtrends in business and economics. As a result, his ideas are treated with thegreatest respect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read hisbooks, Herzberg s name is instantly recognisable to anyone who has studiedindustrial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and thehuman need for mental and emotional satisfaction. This led him to criticise theapproach of many companies to job design, and to argue for the need for jobenrichment to stimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacularsuccess of one book, In Search of Excellence, co-written with Robert Waterman.The two were working together as management consultants and no-one expectedtheir first (and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker andwriter has continued to grow. So much so that Peters has created his own business to market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14· Read this text from an article about health clubs.· Choose the best sentence from the opposite page to fill in each of thegaps.· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.· Do not use any letter more than once.· There is an example at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-off forBritish health clubs as companies try to prevent hard-working executives fromsuffering travel-related stress.Health clubs are fully booked throughout the coming months all around thecountry and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneysgroup of health clubs, during the last recession executives lost many of theirextra benefits as companies cut back. . 9 She says that large companies alsoseem to have decided that it is no good sending someone to a country like Spainas a reward for doing a good job, because they will simply eat too much and floponto a beach. . 10Champneys, the company acknowledged as the market leader in this field, isnow planning to introduce a special Profiting from Stress course, which willrun over three days. . 11 Jonathon Stapleton, general manager of Champneys, saysthat modern corporate life being what it is, most business travellers find thatthey are having to do the work which - even a year ago - was done by two.12To meet this new demand, other health clubs are also thinking ofintroducing similar schemes. Clare Brandish, the sales and marketing director ofanother health club, has noticed a marked change in the clientele at her club. .13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of theproblem is caused by long periods away from home, irregular hours, businessentertaining and jet lag.According to the Guild of Business Travel Agents, sales of business-classairline tickets have risen by 12% in the past year, hotel bookings have gone upby 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive,says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowonder they need to take a break in a health club.A It has been calculated that about 40 million working days are lost eachyear in Britain because of stress, ten times as many as are lost 10industrialdisputes.B This has involved a considerable rise in the number of business bookings,whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the health of itsexecutives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have now decidedthat it is worthwhile paying for their senior executives to take a proper breakand get advice on how to combat stress.F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especiallywhen travelling.G So what s the reason for this now trend?剑桥商务英语高级(BEC3):阅读真题二· Read the following article on recruiting and managing staff and thequestions on the opposite page.· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer youchoose.As a manager in the service industry sector, Ive looked at hundreds of CVsin my time. They are not necessarily the bland documents some bosses might thinkthey are! They are full of little pointers towards individuals personalities andsuitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a longlist of previous jobs, all of varying length, alarm bells start ringing. Ratherthan an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, orare there a lot of sideways moves? And I am always pleased to find a familyperson with children, because in my experience they tend to be responsible andreliable.I never rely on CVs alone. We get applicants to fill in one of our ownapplication forms. We ask why theyve applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubsthey belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people haveactually been progressing in their careers, because we ask for details of thesalaries they have received for each job.It s always worth looking at CVs and designing application forms with greatcare. Taking on employees might be rewarding, but it is also a big investmentfor any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staffturnover. You need to take on people who understand that, and will want to stay.That s why, when youve taken staff on, the next thing is getting the best outof them.My management style comes from the days when I took over my first business,an ailing road haulage firm which I was certain I could turn into a profitablecompany. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefitedthe company.I didnt have much experience then of managing people, but above all Ialways tried to be fair and honest with everyone. As a result, I think the staffknew that and accepted my decisions, even if they didnt agree with them all.Also, bosses must be able to communicate. You also need to create team spirit,and build on the strength of the team. I explained my plans for the company toall the staff, and let them all know what I needed from them. The lorry driversresponded brilliantly, and were the key to turning the business round. Theyunderstood that we had to develop a professional reputation, and from then onthe days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make acompany work, so profits should be shared by all. Job satisfaction is important,but it doesnt pay the rent. Shared profit and bonuses help to strengthen teamspirit by giving everyone a common goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so important?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business wasthatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good idea becauseA it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CVPART FOURQuestions 21 - 30·Read the article below about a method of learning languages for businesspeople.· Choose the best word from the opposite page to fill each gap.· For each question 21 - 30 mark one letter A, B, C or D on your AnswerSheet.· There is an example at the beginning (0).Language learning for the busy executiveIf youve ever been told by your boss to improve your knowledge of aforeign language youll know that ……(0)…… doesnt come quickly. It generallytakes years to learn another language well and constant ……(21)…… to maintain thehigh standards required for frequent business use. Whether you study in a class,with audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… everylanguage course finishes and you must decide what to do next if you need aforeign language for your career.Business Audio Magazines is a new product designed to help you continuelanguage study in a way that fits easily into your busy schedule. Each audiocassette ……(24)…… of an hour-long programme packed with business news,features and interviews in the language of your choice. These cassettes won tteach you how to order meals or ask for directions. It is ……(25)…… that you cando that already. Instead, by giving you an opportunity to hear the language asit s really spoken, they help you to ……(26)…… your vocabulary and improve yourability to use real language relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ……(27)…… you toperfect your language skills in ways that suit your lifestyle. For example, youcan select a topic and listen in your car or hotel when away on business. Noother business course is as ……(28)…… And the unique radio-magazine format is asinstructive as it is entertaining. In addition to the audiocassette, this package includes a transcript with a business glossary and a study ……(29)…… Thecomponents are structured so that intermediate and advanced students may usethem separately or together ……(30)…… on their ability.Example: A B C D20 A gain B result C success D outcome21 A exercise B performance C practice D operation22 A self B individual C personal D own23 A after B then C later D quicker24 A consists B includes C contains D involves25 A insisted B acquired C asserted D assumed26 A prolong B extend C spread D lift27 A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relatingD basing剑桥商务英语高级(BEC3):阅读真题三· Read the article below about meetings.· For each question 31 - 40 write one word in CAPITAL LETTERS on yourAnswer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it startsand prepare for it (0)……reading any papers circulated beforehand, and carefullythinking about (31)…… you want to say. This may sound rather boring, but solidpreparation is the key to successful meeting s: A great (32)……of time and energycan be wasted through simple lack of planning.The most important issues are not always given the most time in thegeneralrunning of meetings. People are often unwilling (33)…… discuss importantbudgetary matters because they do not fully understand them, but (34)…… becomesan expert when it comes to discussing the colour of the new curtains, or whattype of coffee to buy The discussion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36)……to avoidthe common problem of repetition. At the same time you (37)…… to be sensitive toother people s ideas and feelings, and never lose your temper. Be prepared toaccept (38)…… implement a suggestion that is contrary to (39)…… own ideas if itis an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.Finally, remember that when a decision is made it is important to act (40)…… it and to honour all the commitments you have made in the meeting.PART SIXQuestions 41 - 50· In most lines of the following text, there is one unnecessary word. It iseither grammatically incorrect or does not fit in with the sense of the text.·For each numbered line 41 - 50, find the unnecessary word and then writethe word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If aline is correct, write CORRECT on your Answer Sheet. The exercise begins withtwo examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service in other areas41 as well. While our Customer Helpline (charged at local rates) is the42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectric regularly responds withinthree to four days, and we are especially proud of the standards achievedby ourcustomer relations team.。
商务英语-BEC高级阅读真题
商务英语:BEC高级阅读真题5PART SIXQuestions 41 - 50·In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text.· For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service in other areas41 as well. While our Customer Helpline (charged at local rates) is the42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectric regularly responds withinthree to four days, and we are especially proud of the standards achieved by ourcustomer relations team.。
商务英语BEC考试高级阅读真题及答案
商务英语BEC考试高级阅读真题及答案商务英语BEC考试高级阅读真题及答案Questions 21 -30Read the article below about expanding a retail business.Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0)Should you open a second branch?Choosing to expand your business by opening a second location can be one of the best deci sions you’ll ever (0)____, or one of the worst. Before you (21)____ at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.Firstly –your cash flow. Like starting up any business, a second location (22)____ a large initial investment and usually takes a long time to turn a profit. Look at your firm’s accounts carefully. If these (23)____ that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.Secondly –your personnel and systems. If you don’t have a management team (24)____ place already, you should probablythink about establishing one before opening a second branch. The same (25)____ in the case of operating systems and controls. The better organized your business now, the better organized your second location will be, too.Also, you need to think about your market. Is your current site doing as much business as it can (26)____, or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don’t (27)____ that just because your business is successful in one town, it will immediately succeed in a (28)____ community. Research your potential markets before setting up shop, and (29)____ your new branch to answer the specific needs of these markets.Finally, be realistic about the time you need to invest to make a second location work. You don’t want to take (30)____ so much work that you can’t honour your commitments.Example :A haveB decideC doD make0 A B C D21 A arrive B come C reach D approach22 A contains B includes C involves D consists23 A tell B present C show D exhibit24 A at B in C by D to25 A applies B refers C concerns D relates26 A deal B hold C handle D cope27 A assume B trust C rely D count28 A connecting B neighbouring C surrounding D matching29 A invent B amend C design D innovate30 A through B up C down D on参考答案:21-25 A C C B A26-30 C A B C D21.选e后应该用to。
BEC商务英语高级考试阅读真题
BEC商务英语高级考试阅读真题There have long been markets in tin, cocoa, silver and the like. There used to be security in thinking that somewhere there was a product, something you could touch and see. Now there are new markets in abstractions, trade in ideas and knowledge. Everyone has knowledge but there used to be no way to trade it ------except through jobs. That simple fact of economic life was the basis for white collar employment for centuries. The whole job culture grew up because there was no alternative way to sell knowledge , other then the worker or manager providing, for a fixed price, his or her knowledge to an employer to own or control. The quantity of knowledge provided has typically been measured in time.But today we stand at the threshold of a new era. The information economy has matured and become smarter. According to many business commentators, we are now living in a knowledge economy .There has always been a market for knowledge, of course. The publishing industry is based on it. But today the internet is making the distribution of knowledge ever easier. The days when the publisher decided what got published are over. Anyone with a PC and a modem can talk to the world. This is reducing the friction in the knowledge economy.Everyone has knowledge of whatever industry she or he is in. say you are a computer dealer, for example. Over the years your have complied a list of the ten best lowest price places to buy wholesale computer equipment. Now you can sell your knowledge to newer, younger computer dealers who have no way to build up this knowledge without losing thousands of pounds finding it out the hard way. Until now, such knowledge remained securely locked in the recipient’s head ,accumulated and then worthlessly withered away. This no longer needs to be the case. Such knowledgecan be sold via websites.Knowledge has a distinct advantage in today’s marketplace. It’s a renewable resource. Better yet, its worth actually increases, . “knowledge is the only asset that grows with use. “ obs erves Scanford University Professor Paul Romer. But what exactly is knowledge and how can it be packaged to trade on an open market” “ knowledge is experiential information, intelligence applied thorough and gained from experience.” Say Josenph Pine and Ja mes Gilmore in their book The Experience Economy.The value of knowledge often depends on variables such as time and the credibility of the seller.Certain knowledge may have a very limited shelf life. In sights concerning how to set up an internet business in one country, might be worth a fortune on one day and nothing the next , depending on changes in government policy. Markets in knowledge will be significance for one thing. They represent one of the most original uses of the web technology. In some corner of the globe there is a company wanting to source plastic widgets from Poland, and somewhere else another company that wishes to set up a plastics factory there. It’s simply a case of connecting the two. is a good example of a knowledge trader. It is targeted at food service managers throughout the hospitality industry. “we started with the context rather than extracting money from suppliers. “ explains founder Mike Day. “ we offer food service professionals interactive support to increase sales and profits. People don’t want another one-dimensional site full of advertising that doesn’t help them to do their job more effectively,it has to be customised offering real solutions to real problems. “ the site’s features include access to online training and a tariff tracker to restaurants can check prices throughout the sector.15. what point is made in the first paragraph?A Interest in commodity markets has decreased.B Overall levels of expertise have improved.C Opportunities to exploit your knowledge were limited in the pastD External market forces have meant knowledge is underpriced.16 what are we told about the current impact of the internet in the second paragraph?A publishers benefit from their exploitation of the internet.B the internet has made it easier to analyse business trends.C It is difficult to calculate the true economic value of the internet.D The internet facilitates the development of the knowledge economy.17 In the third paragraph, what does the writer say about knowledge?A Acquiring knowledge can be expensiveB The most valuable knowledge concerns ITC Trading knowledge raises issues of security.D New businesses find it hard to trade in knowledge.18. What point is made about knowledge in the fourth paragraph?A It provides specialist informationB Its appeal lies in its exclusivityC it can generate new ideasD Its value accumulates.19 which application of knowledge does the writer regard as particularly useful?A analyzing manufacturing trendsB introducing compatible partiesC interpreting time constraintsD advising on legislation20 what key feature is provided by ?A approaches that reflect the provider’s own experienceB access to appropriately trained potential employees.C advice which directly benefits the bottom lineD advertising which is carefully targeted关于知识经济时代知识的重要性。
商务英语-BEC高级阅读真题
商务英语:BEC高级阅读真题3of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they’ve applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you’ve taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn’t have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn’t agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is imp ortant, but it doesn’t pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so important?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business was thatA she was used to dealing with people.B she was open with the staff.。
剑桥商务英语BEC高级阅读真题英文
剑桥商务英语BEC高级阅读真题PART ONEQuestio ns 1 - 8•L ook at the senten ces below and at five passages take n from a book about famous man ageme nt thin kers on the opposite page.•W hich passage does each sentence refer to?•F or each sentence 1 - 8, mark one letter A1 B, C, D or E on your An swer Sheet.•You will n eed to use some of these letters more tha nonce.Example:He has developed his own compa ny to promote his work.0 A B C D E1 Others in his field thi nk very highly of him.2 His ideas have spread bey ond the bus in ess world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex tha n they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developme nts.8 Con tact with the military was an early in flue nee on his thi nki ng.A John AdairAdair is the pion eeri ng British th in ker in the theory of leadership. He was the first person in the UK to hold a professorship in Busin ess Leadership and has published a series of in flue ntial books on the subject.Despite his quiet appeara nee, Adair has had a colourful life, serv ing in a Bedo uin regime nt and worki ng on an Arctic fish ing boat! His initial interest in leadership came from his army experienee and he used to lecture at the highly prestigious academy where British army offices are train ed. He now works as an intern ati onalcon sulta nt.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the GREat in dustrial n ati ons but on the tiny island of Malta. Secondly, his ideas have reached a wider audienee than just managers, so that his books have BECome esse ntial rending in many differe nt discipli nes.Most of de Bono s work has bee n concerned with the way huma n beings can train themselves to thi nk more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and con sulta nt.C Peter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the foundingfathers of the discipli ne, and his books and articles are quoted more tha n those of any other man ageme nt writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trends in bus in ess and econo mics. As a result, his ideas are treated with the greatest respect and in terest.D Frederick HerzbergAlthough relatively few con temporary man ageme nt stude nts will have read his books, Herzberg s name is instantly recog ni sable to anyone who has studied in dustrial orga ni sati ons. This is because the American psychologist was responsible for in troduc ing the con cept of motivati on into man ageme nt thinking.As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for joben richme nt to stimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacular success of one book, In Search of Excellenee,co-written with Robert Waterman. The two were working together as man ageme nt con sulta nts and no-one expected their first (and only) book to end up selling 5 million copies worldwide!Although his ideas have bee n criticised, Peters popularity as a speaker and writer has continued to grow. So much so that Peters has created his own bus in ess to market books, videos and con sulta ncy based on his work.PART TWOQuestio ns 9 - 14Read this text from an article about health clubs.•C hoose the best sentence from the opposite page to fill ineach of the gaps.•F or each gap 9 - 14, mark one letter A - H on your An swer Sheet.•D o not use any letter more tha n on ce.•T here is an example at the beg inning (0).Travel stress brings boom to health clubsA rapid growth in bus in ess travel has provided a lucrative spin-off for British health clubs as companies try to preventhard-work ing executives from sufferi ng travel-related stress.Health clubs are fully booked throughout the coming mon ths all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager forthe Champneys group of health clubs, during the last recessi on executives lost many of their extra ben efits as compa nies cut back. .9 She says that large compa nies also seem to have decided that it is no good sending some one to a country like Spa in as a reward for doing a good job, BECause they will simply eat too much and flop onto a beach. . 10Champ neys, the compa ny ack no wledged as the market leader in this field, is now planning to introduce a special "Profiting from Stress" course, which will run over three days.. 11 Jon ath on Staplet on, gen eral man ager of Champ neys, says that moder n corporate life being what it is, most bus in ess travellers find that they are hav ing to do the work which - eve n a year ago - was done by two. 12To meet this new dema nd, other health clubs are also thi nking of in troduc ing similar schemes. Clare Bran dish, the sales and marketing director of another health club, has noticed a marked cha nge in the clie ntele at her club. . 13Busin esses of all kinds are an xious to reduce abse nteeism..14 Much of the problem is caused by long periods away from home, irregular hours, bus in ess en terta ining and jet lag.Accord ing to the Guild of Busin ess Travel Agen ts, sales of bus in ess-class airli ne tickets have rise n by 12% in the past year, hotel booki ngs have gone up by 36% and car hire has rise n by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowon der they n eed to take a break in a health club.A It has bee n calculated that about 40 millio n worki ng days are lost each year in Britain because of stress, ten times as many as are lost 10 in dustrial disputes.B This has involved a considerable rise in the number of bus in ess book in gs, whereas previously most clie nts came as private in dividuals.C Now they are being restored, as in dustry realises that the health of its executives is vital.D But who will ben efit most from these developme nts?E Because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massagesand health treatme nts, workouts and a range of talks on how to deal with stress, especially whe n travell ing.G So what s the reason for this now trend?PART THREEQuestio ns 15 - 20• Read the following article on recruiting and managing staff and the questi ons on the opposite page.• Each question has four suggested answers or ways of finishing the senten ce, A, B, C and D.• Mark one letter A, B, C or D on your An swer Sheet, for the an swer you choose.As a man ager i n the service in dustry sector, I've looked at hun dreds of CVs in my time. They are not n ecessarily the bla nd documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of vary ing len gth, alarm bells start ringing. Rathertha n an irregular route from job to job, what I hope to see is stable career proGREssi on. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family pers on with childre n, BECause in my experie nee they tend to be resp on sible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their in terests and hobbies and any clubs they bel ong to. That gives you a useful in sight in to their pers on ality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be reward ing, but it is also a big in vestme nt for any bus in ess. Mistakes inchoosing staff can cost companies dear, so it makes sense to spendtime ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff tur no ver. You n eed to take on people who un dersta nd that, and will want to stay. That s why, whe n you've take n staff on, the n ext thing is gett ing the best out of them.My management style comes from the days when I took over my first bus in ess, an aili ng road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the bus in ess, I talked to everybody in dividually, and looked for ways to make sure their particular skills benefited the compa ny.I did n't have much experie nee the n of managing people, but above all I always tried to be fair and hon est with every one. As a result, I thi nk the staff knew that and accepted my decisi ons, eve n if they did n't agree with them all. Also, bosses must be able to com muni cate. You also n eed to create team spirit, and build on the strength of the team. I expla ined my pla ns for the compa ny to all the staff, and let them all know what I needed from them. The lorry drivers resp on ded brillia ntly, and were the key to turning the bus in ess round. They un derstood that we had to develop a professi onal reputati on, and from the n on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-shari ng. It takes a team to make a compa ny work, so profits should be shared by all. Job satisfacti on is importa nt, but it does n't pay the rent. Shared profit and bonu ses help to stre ngthe n team spirit by giv ing every one a com mon goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experie nee of many differe nt jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or si ngle16 The writer says the application form is useful BECause itA reveals someth ing of the applica nt s character.B gives in formati on about the applica nt s family.C expla ins what skills the applica nt has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so importa nt?A In terviewi ng people is an expe nsive process.B They in dicate whether applica nts really want the job.C They in dicate whether applica nts are efficie nt or not.D Emplo ying the wrong people can be disastrous.18 One reason why the writer was successful in her first bus in ess was thatA she was used to deali ng with people.B she was open with the staff.C the bus in ess was already doing well whe n she started.D the staff aGREed with all her decisi ons.19 The writer believes profit-shari ng is a good idea becauseA it en courages a competitive spirit.B every one earns the same salary.C every one shares the same aim.D it creates job satisfacti on.20 Which would make the best title for this text?A Profit-shari ng as motivatio nB How I tur ned a bus in ess roundC People - the key to bus in ess successD The importa nee of a well-prese nted CVPART FOURQuestio ns 21 - 30Read the article below about a method of learningIan guages for bus in ess people.•Choose the best word from the opposite page to fill each gap.•For each questio n 21 - 30 mark one letter A, B, C or D on your An swer Sheet.•There is an example at the beg inning (0).Lan guage lear ning for the busy executiveIf you've ever been told by your boss to improve your knowledge of a foreign Ianguage you'll know that ............ (0) ...... does n't come quickly. It gen erally takes years to learn ano ther Ian guage well and con sta nt .... (21) ....... to main tai n the high sta ndards required for freque nt bus in ess use. Whether you study in a class, with audiocassettes, computers or on your (22) ............... s ooner or (23) ............................ every Ianguage course finishes and you must decide what to do next if you need a foreig n Ian guage for your career.Busin ess Audio Magaz ines is a new product desig ned to help you continue Ianguage study in a way that fits easily into your busy schedule. Each audiocassette ........................... (24) .......... of an hour- long programme packed with bus in ess n ews, features and in terviews in the Ian guage of your choice. These cassettes won t teach you how to order meals or ask for directions. It is (25) •…that you can do that already .In stead, by giv ingyou an opport un ity to hear the Ian guage as it s really spoke n, theyhelp you to ......... (26) ......... y our vocabulary and improve your ability to use real Ianguage relating to, for example, that all-importa nt market ing trip.The GREat advantage of using audio magazines is that they ............... (27) ....... you to perfect your Ianguage skills in waysthat suit your lifestyle. For example, you can select a topic and liste n in your car or hotel whe n away on bus in ess. No otherbus in ess course is as ............... (28) ........... And the unique radio-magazine format is as instructive as it is entertaining. In additi on to the audiocassette, this package in cludes a tran script with a bus in ess glossary and a study ................... (29) ..... The comp onents are structured so that in termediate and adva need students may use them separately or together ......... (30) ....... on their ability.Example: A B C D20 A gain B result C success D outcome21 A exercise B performa nee C practice D operati on22 A self B in dividual C pers onal D own23 A after B then C later D quicker24 A con sists B in cludes C contains D in volves25 A in sisted B acquired C asserted D assumed26 A prolong B extend C spread D lift27 A allow B let C support D offer28 A adjustable B flexible C con vertible D variable29 A additi on B suppleme nt C extra D manu script30 A accord ing B depe nding C relati ng D bas ing PART FIVEQuestio ns 31-40Read the article below about meeti ngs.• For each question 31-40 write one word in CAPITAL LETTERS on your An swer Sheet.How to make more of meeti ngsYou should know what ends you want to achieve in a meeting before it starts and prepare for it (0) .............reading any papers circulated beforeha nd, and carefully thinking about (31) ..... you want to say. This may sound rather boring, butsolid preparati on is the key to successful meet in gs: A GREat (32) ...... o f time and energy can be wasted through simple lack of pla nning.The most important issues are not always given the most time in the gen eral running of meet in gs. People are ofte n unwilling (33) ............... discuss important budgetary matters BECause they do not fully understand them, but (34) .................. becomes an expert whe n it comes to discuss ing the colour of thenew curtains, or what type of coffee to buy The discussion of (35) ........ trivial matters as these, therefore, should be saved until the end of the meet ing.During the meeting it is essential to stick to the agenda so (36) ............ t o avoid the com mon problem of repetiti on. At the same time you (37) ....... to be sensitive to other people s ideas and feelings, and never lose your temper. Be prepared to accept (38) . implement a suggestion that is contrary to (39) .............................. own ideas if it is an improvement on them; such honesty and flexibility are sig ns of good leadership and earn respect.Fin ally, remember that whe n a decisi on is made it is important to act (40) ...................... it and to honour all the commitmentsyou have made in the meeti ng.PART SIXQuestio ns 41 - 50In most lines of the following text, there is one unn ecessary word. It is either grammatically in correct or does not fitin with the sense of the text.• For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your An swer Sheet. Some lines are correct. If a line is correct, write CORRECT on your An swer Sheet. The exercise beg ins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an in valuable service in other areas41 as well. While our Customer Helpline (charged at local rates) is the42 first point of con tact with whe n you want to make an enquiry and43 we receive a huge nu mber of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seve n days a week, 365 days a year, our Helpli ne on advisors46 aim at to an swer 95 per cent of all calls with in 15 sec onds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 worki ng days, NatElectric regularly resp onds with inthree to four days, and we are especially proud of the sta ndards achieved by ourcustomer relati ons team。
商务英语(BEC)考试高级阅读真题及答案.doc
商务英语(BEC)考试高级阅读真题及答案题nPART ONEQuestions 1-8Look at the statements below and at the five reports about companies onX the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services・Which book (A, B, C, D or E) dose each statement 1 - 8 refer to ?XFor each statement ! - 8, make one letter (A, B, C, D or E) on your Answer九Sheet .You wi11 need to use some of these letters more than once •入Example :0 Lack of self-confidence wil1 put you at a disadvantage in a negotiation .0 A B C D E1.This company has been involved in diversifying its business activities・2.Al though this company is doing wel1, it has a number of internal difficulties to deal with3.This company has reduced the profits it makes on individual items4.One statistic is a less accurate guide to this company" s performanee than another5.The conditions which have helped this company are likely to be less favourable in the future6.This company" s share price has been extremely volatile over the last twelve months7.This company is likely to be the subject of a takeover bid in the near future8.This company" s performance exemplifies a widely held beliefAChemi cal CompanyMasterson" s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company" s subsidiaries. The underlying 8% rise in operatingprofits is a more realistic gauge of the company" s true progress. However, Masterson" s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company wi 11 be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £ 6. 75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group repor ted pre-tax prof i ts of £ 88 mi 11 ion in the firs t si x mon ths of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.ctopsage, comThis time last year a share in Usertech was worth just over £ 1. six mon ths ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an 订lustration of how much of a lottery the technology market can be. But some technology companics are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBui Iding CompanyRenton' s share price has risen gradual 1 y over the past year from £2.4 to £ 3. 8 • The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing・ Whilst this demand is expected to s 1 ow down somewhat during the next year, investors are encouraged by the company" s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for buiIding four large supermarkets in Scotland.Pottery ManufactuterMil ton Dishes has bee n through a shake-up over the past year ・ The group, which has bee n cutting marg ins and improvi ng marketing, may post a smal 1 prof i t t his year. The many members of the Mi 1ton family, who betwee n them own 58 per cent of the bus in css, have been watch ing the share price rise steadily and several are looking to sei 1. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm・[NextPage]答案:1D2B3E4A5D6C7E8C这种类型的题不过是一个句子换-•种说法,关键是看对每一•段话的理解。
商务英语(BEC)高级阅读真题与答案
PART ONEQuestions 1 - 8·Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.·Which passage does each sentence refer to?·For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.·You will need to use some of these letters more than once.Example:0ABCDE1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership.He was the first person in the UK to hold a professorship in Business Leadership and haspublished a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in aBedouin regiment and working on an Arctic fishing boat! His initial interest inleadership came from his army experience and he used to lecture at the highlyprestigious academy where British army offices are trained. He now works as aninternational consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born notin one of the great industrial nations but on the tiny island of Malta. Secondly,his ideas have reached a wider audience than just managers, so that his bookshave become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in37 books and a highly successful career as a lecturer and consultant.management as a serious area of study. Certainly, his fellow management thinkersconsider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing andteaching. His greatest distinction has been his ability to predict coming trendsin business and economics. As a result, his ideas are treated with the greatestrespect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read hisbooks, Herzberg s nameis instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible forintroducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction.This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment tostimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacular successof one book, In Search of Excellence,co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first(and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker andwriter has continued to grow. So much so that Peters has created his own businessto market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14·Read this text from an article about health clubs.·Choose the best sentence from the opposite page to fill ineach of the gaps.·For each gap 9 - 14, mark one letter A - H on your Answer Sheet.·Do not use any letter more than once.·There is an example at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-offfor British health clubs as companies try to prevent hard-workingexecutives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneysgroup of health clubs, during the last recession executives lost manyof their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someoneto a country like Spain as a reward for doing a good job, because theywill simply eat too much and flop onto a beach. . 10Champneys,the companyacknowledged as the market leader in this field, is now planning to introduce a special "Profiting from Stress" course,which will run over three days. . 11 Jonathon Stapleton, general managerof Champneys, says that modern corporate life being what it is, mostbusiness travellers find that they are having to do the work which - evena year ago - was done by two. 12To meet this new demand, other health clubs are also thinking ofintroducing similar schemes. Clare Brandish, the sales and marketingdirector of another health club, has noticed a marked change in theclientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales ofbusiness-class airline tickets have risen by 12%in the past year,hotel bookings have gone up by 36%and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same numberof people are being asked to travel more often. He comments that it isnowonder they need to take a break in a health club.A It has been calculated that about 40million working days are losteach year in Britain because of stress, ten times as many as are lost 10industrial disputes.B This has involved a considerable rise in the number of businessbookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the healthof its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have nowdecided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and healthtreatments, workouts and a range of talks on how to deal with stress,especially when travelling.G So what s the reason for this now trend?PART THREEQuestions 15 - 20·Read the following article on recruiting and managing staffand the questions on the opposite page.·Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.·Mark one letter A, B, C or D on your Answer Sheet, for the answeryou choose.As a manager in the service industry sector, I've looked at hundredsof CVsin my time.They are not necessarily the bland documents somebosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity andstability. If somebody has a long list of previous jobs, all of varyinglength, alarm bells start ringing. Rather than an irregular route fromjob to job, what I hope to see is stable career progression. What doestheir career path look like- is it all steps forward,or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible andreliable.I never rely on CVs alone. We get applicants to fill in one of ourown application forms.Weask why they've applied,what their aspirations and personal goals are, and also about their interests and hobbies andany clubs they belong to. That gives you a useful insight into theirpersonality and lifestyle. The application form also enables us to testhow much people have actually been progressing in their careers,because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business.Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintainand improve customer service, and this is achieved partly through lowstaff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing isgetting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turninto a profitable company. The first thing is to treat others as you dlike to be treated yourself.As soon as I took over the business,I talked to everybody individually, and looked for ways to make sure theirparticular skills benefited the company.I didn't have much experience then of managing people,but above all I always tried to be fair and honest with everyone. As a result, I thinkthe staff knew that and accepted my decisions, even if they didn't agreewith them all. Also, bosses must be able to communicate. You also needto create team spirit,and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what Ineeded from them. The lorry drivers responded brilliantly, and were thekey to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor qualitydeliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team tomake a company work, so profits should be shared by all. Job satisfactionis important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a commongoal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms soimportant?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business was thatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good ideabecause A it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CVPART FOURQuestions 21 - 30·Read the a rticle below about a method of learning languages forbusiness people.·Choose the best word from the opposite page to fill each gap.· For each question21 - 30 mark one letter A, B, C or D on your Answer Sheet.· There is an example at the beginni ng (0).Language learning for the busy executiveIf you've ever been told by your boss to improve your knowledge ofa foreign language you'll know that⋯⋯ (0) ⋯⋯ doesn't come quickly.It generally takes years to learn another language well andconstant ⋯⋯ (21) ⋯⋯ to maintain the high standards required forfrequent business use. Whether you study in a class,with audiocassettes, computers or on your⋯⋯ (22) ⋯⋯ sooner or⋯⋯ (23) ⋯⋯ every language course finishes and you must decide what to do next if you need a foreign language for your career.Business Audio Magazines is a new product designed to help youcontinue language study in a way that fits easily into your busy schedule. Each audiocassette⋯⋯ (24) ⋯⋯ of an hour-long programme packed with business news, features and interviews in the language of your choice.These cassettes won t teach you how to order meals or ask for directions. It is ⋯⋯ (25) ⋯⋯ that you can do that already. Instead, by giving youan opportunity to hear the language as it s really spoken, they help youto ⋯⋯ (26) ⋯⋯ your vocabulary and improve your ability to use reallanguage relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ⋯⋯ (27) ⋯⋯you to perfect your language skills in ways that suit your lifestyle.For example,you can select a topic and listen in your car or hotel when away on business. No other business course is as⋯⋯ (28) ⋯⋯ And the unique radio-magazine format is as instructive as it is entertaining.In addition to the audiocassette,this package includes a transcript with a business glossary and a study⋯⋯ (29) ⋯⋯ The components are structured so that intermediate and advanced students may use them separately ortogether ⋯⋯ (30) ⋯⋯ on their ability.Example: A B C D20A gain B result C success D outcome21A exercise B performance C practice D operation22A self B individual C personal D own23A after B then C later D quicker24A consists B includes C contains D involves25A insisted B acquired C asserted D assumed26A prolong B extend C spread D lift27A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relating Dbasing Questions 31 - 40·Read the article below about meetings.· For each question31 - 40 write one word in CAPITALLETTERSon your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before itstarts and prepare for it(0) ⋯⋯ reading any papers circulated beforehand, and carefully thinking about (31)⋯⋯ you want to say. This may sound rather boring, but solid preparation is the key to successful meetings:A great (32) ⋯⋯ of time and energy can be wasted through simple lack of planning.The most important issues are not always given the most time in thegeneral running of meetings.People are often unwilling(33) ⋯⋯ discuss important budgetary matters because they do not fully understand them,but (34)⋯⋯ becomes an expert when it comes to discussing the colour of the new curtains,or what type of coffee to buy The discussion of (35) ⋯⋯trivial matters as these,therefore,should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36) ⋯⋯ to avoid the common problem of repetition. At the same time you (37)⋯⋯ to be sensitive to other people s ideas and feelings, and never lose yourtemper. Be prepared to accept (38)⋯⋯ implement a suggestion that is contrary to (39)⋯⋯ own ideas if it is an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.Finally,remember that when a decision is madeit is important to act (40) ⋯⋯ it and to honour all the commitments you have madein the meeting.PART SIXQuestions 41 - 50· In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the senseof the text.· For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some linesare correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service inother areas41 as well. While our Customer Helpline (charged at local rates) isthe42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectricregularly responds withinthree to four days, and we are especially proud of thestandards achieved by ourcustomer relations team.。
最新商务英语(BEC)考试高级阅读真题及答案
商务英语(BEC)考试高级阅读真题及答案题目PART ONEQuestions 1 – 8Look at the statements below and at the five reports about companies onλ the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services.Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?λFor each statement ! – 8, make one letter (A, B, C,D or E) on your Answerλ Sheet .You will need to use some of these letters more than once .λExample :0 Lack of self-confidence will put you at a disadvantage in a negotiation .0 A B C D E1. This company has been involved in diversifying its business activities.2. Although this company is doing well, it has a number of internal difficulties to deal with3. This company has reduced the profits it makes on individual items4. One statistic is a less accurate guide to this company’s performance than another5. The conditions which have helped this company are likely to be less favourable in the future6. This company’s share price has been extremely volatile over the last twelve months7. This company is likely to be the subject of a takeover bid in the near future8. This company’s performance exemplifies a widely held beliefAChemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £ 6.75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of £ 88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.CHigh-tech CompanyThis time last year a share in Usertech was worth just over £ 1. six months ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBuilding CompanyRenton’s share price has risen gradually over the past year from £2.4 to £ 3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into buildingsupermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.EPottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.[NextPage]答案:1 D2 B3 E4 A5 D6 C7 E8 C这种类型的题不过是一个句子换一种说法,关键是看对每一段话的理解。
剑桥商务英语高级(BEC3)阅读真题
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文档下载后可定制修改,请根据实际需要进行调整和使用,谢谢!并且,本店铺为大家提供各种类型的经典范文,如工作总结、策划方案、规章制度、演讲致辞、合同协议、条据书信、应急预案、教学资料、作文大全、其他范文等等,想了解不同范文格式和写法,敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays, such as work summaries, planning plans, rules and regulations, speeches, contract agreements, policy letters, emergency plans, teaching materials, complete essays, and other sample essays. If you want to learn about different sample formats and writing methods, please pay attention!剑桥商务英语高级(BEC3)阅读真题精选剑桥商务英语高级(BEC(3)阅读真题在我们平凡的日常里,大家对商务英语都再熟悉不过了吧,以下是本店铺精心整理的精选剑桥商务英语高级(BEC(3)阅读真题,仅供参考,希望能够帮助到大家。
商务英语bec高级考试考试题及
商务英语BEC高级考试试题及答案一、阅读理解(每题2分,共40分)Part 1: 人力资源策略1. What is the main challenge faced Company X's human resources department?A. Attracting skilled workersB. Managing employee performanceC. Implementing new training programsD. Restructuring the department答案:APart 2: 市场营销策略6. What is the primary goal of Company Y's new marketing strategy?A. To increase brand awarenessB. To target an older demographicC. To reduce marketing costsD. To expand into new markets答案:A二、写作(共20分)Part 1: 商务报告Part 2: 商务邮件三、听力理解(每题2分,共20分)Section A: 短对话理解1. Listen to the following conversation and choose the best answer:M: I think we should invest in new software to streamline our operations.W: ________. Let's discuss it at the next board meeting.B. That's a great ideaC. We don't need any changesD. I'm not sure about that答案:BSection B: 长对话理解1. Listen to the following conversation and answer the question:What is the main topic of the conversation between the two speakers?A. Company restructuringB. Employee benefitsC. Marketing strategiesD. Product development答案:A四、口语表达(共20分)Part 1: 角色扮演场景:你是一家咨询公司的项目经理,你的同事John因为个人原因无法参加即将到来的客户会议。
剑桥BEC商务英语考试高级阅读真题
剑桥BEC商务英语考试高级阅读真题剑桥BEC商务英语考试(高级)阅读真题一· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.剑桥BEC商务英语考试(高级)阅读真题二· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the service industry sector, I've looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full oflittle pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes inchoosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn't agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them.The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.剑桥BEC商务英语考试(高级)阅读真题三· Read the article below about meetings.中华考试网()· For each question 31 - 40 write one word in __ __ on your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it starts and prepare for it (0)。
BEC高级商务英语阅读真题
BEC高级商务英语阅读真题BEC高级商务英语阅读真题.勤学如春起之苗,不见其增日有所长。
缀学如磨刀之石,不见其损日有所亏。
以下是店铺为大家搜索整理的BEC高级商务英语阅读真题,希望能给大家带来帮助!part onequestions 1 - 8· look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.· which passage does each sentence refer to?· for each sentence 1 - 8, mark one letter a1 b, c, d or e on your answer sheet.· you will need to use some of these letters more than once.example:he has developed his own company to promote his work.0 a b c d e1 others in his field think very highly of him.2 his ideas have spread beyond the business world.3 he felt that people should be able to enjoy their work.4 his ideas are more complex than they seem.5 he did a variety of interesting things before writing his books.6 his most successful book was written with a colleague7 he is particularly skilled at forecasting important developments.8 contact with the military was an early influence on his thinking.a john adairadair is the pioneering british thinker in the theory of leadership. he was the first person in the uk to hold a professorship in business leadership and has published a series of influential books on the subject.despite his quiet appearance, adair has had a colourful life, serving in a bedouin regiment and working on an arctic fishing boat! his initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where british army offices are trained. he now works as an international consultant.b edward de bonode bono is unusual among major gurus for two reasons: firstly, he was born not in one of the great industrial nations but on the tiny island of malta. secondly, his ideas have reached a wider audience than just managers, so that his books have become essential rending in many different disciplines.most of de bono s work has been concerned with the way human beings can train themselves to think more creatively. this apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.c peter druckerprobably no other single thinker has done as much as drucker to establish management as a serious area of study. certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.his first book was published as far back as 1939, yet he is still writing and teaching. his greatest distinction has been his ability to predict coming trends in business and economics. as a result, his ideas are treated with the greatest respect and interest.d frederick herzbergalthough relatively few contemporary management students will have read his books, herzberg s name is instantly recognisable to anyone who has studied industrial organisations. this is because the american psychologist was responsible for introducing the concept of motivation into management thinking.as a young man, herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. this led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment to stimulate employees efforts.e tom petersthe american s reputation was created in the i 980s by the spectacular success of one book, in search of excellence, co-written with robert waterman. the two were working together as management consultants and no-one expected their first (and only) book to end up selling 5 million copies worldwide!although his ideas have been criticised, peters popularity as a speaker and writer has continued to grow. so much so that peters has created his own business to market books, videos and consultancy based on his work.part twoquestions 9 - 14· read this text from an article about health clubs.· choose the best sentence from the opposite page to fill in each of the gaps.· for each gap 9 - 14, mark one letter a - h on your answer sheet.· do not use any letter more than once.· there is an example at the beginning (0).travel stress brings boom to health clubsa rapid growth in business travel has provided a lucrative spin-off for british health clubs as companies try to prevent hard-working executives from suffering travel-related stress.health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 h according to gillie turner, group marketing manager for the champneys group of health clubs, during the last recession executives lost many of their extra benefits as companies cut back. . 9 she says that large companies also seem to have decided that it is no good sending someone to a country like spain as a reward for doing a good job, because they will simply eat too much and flop onto a beach. . 10champneys, the company acknowledged as the market leader in this field, is now planning to introduce a special "profiting from stress" course, which will run over three days. . 11 jonathon stapleton, general manager of champneys, says that modern corporate life being what it is, most business travellers find that they are having to do the work which - even a year ago - was done by two. 12to meet this new demand, other health clubs are also thinking of introducing similar schemes. clare brandish, the sales and marketing director of another health club, has noticed a marked change in the clientele at her club. . 13businesses of all kinds are anxious to reduce absenteeism. .14 much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.according to the guild of business travel agents, sales ofbusiness-class airline tickets have risen by 12% in the past year, hotel bookings have gone up by 36% and car hire has risen by 24%. dave reynolds, the gbta chief executive, says that the trouble is that the same number of people are being asked to travel more often. he comments that it is nowonder they need to take a break in a health club.a it has been calculated that about 40 million working days are lost each year in britain because of stress, ten times as many as are lost 10 industrial disputes.b this has involved a considerable rise in the number of business bookings, whereas previously most clients came as private individuals.c now they are being restored, as industry realises that the health of its executives is vital.d but who will benefit most from these developments?e because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.f executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especially when travelling.g so what s the reason for this now trend?part threequestions 15 - 20· read the following article on recruiting and managing staff and the questions on the opposite page.· each question has four sugge sted answers or ways of finishing the sentence, a, b, c and d.· mark one letter a, b, c or d on your answer sheet, for theanswer you choose.as a manager in the service industry sector, i've looked at hundreds of cvs in my time. they are not necessarily the bland documents some bosses might think they are! they are full of little pointers towards individuals personalities and suitability for the job. the first thing i always look at is an applicant s employment record. i check for continuity and stability. if somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. rather than an irregular route from job to job, what i hope to see is stable career progression. what does their career path look like - is it all steps forward, or are there a lot of sideways moves? and i am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.i never rely on cvs alone. we get applicants to fill in one of our own application forms. we ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. that gives you a useful insight into their personality and lifestyle. the application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.it s always worth looking at cvs and designing application forms with great care. taking on employees might be rewarding, but it is also a big investment for any business. mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.in the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. you need to take on peoplewho understand that, and will want to stay. that s why, when you've taken staff on, the next thing is getting the best out of them.my management style comes from the days when i took over my first business, an ailing road haulage firm which i was certain i could turn into a profitable company. the first thing is to treat others as you d like to be treated yourself. as soon as i took over the business, i talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.i didn't have much experience then of managing people, but above all i always tried to be fair and honest with everyone. as a result, i think the staff knew that and accepted my decisions, even if they didn't agree with them all. also, bosses must be able to communicate. you also need to create team spirit, and build on the strength of the team. i explained my plans for the company to all the staff, and let them all know what i needed from them. the lorry drivers responded brilliantly, and were the key to turning the business round. they understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.lastly, i am a great believer in profit-sharing. it takes a team to make a company work, so profits should be shared by all. job satisfaction is important, but it doesn't pay the rent. shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.15 what fact does the writer hope to learn from applicants cvs?a that they have experience of many different jobsb that their careers have developed steadilyc the opinion their employers had of themd whether they are married or single16 the writer says the application form is useful because ita reveals something of the applicant s character.b gives information about the applicant s family.c explains what skills the applicant has for the job.d shows how much the applicant wants to earn.17 according to the writer, why are cvs and application forms so important?a interviewing people is an expensive process.b they indicate whether applicants really want the job.c they indicate whether applicants are efficient or not.d employing the wrong people can be disastrous.18 one reason why the writer was successful in her first business was thata she was used to dealing with people.b she was open with the staff.c the business was already doing well when she started.d the staff agreed with all her decisions.19 the writer believes profit-sharing is a good idea becausea it encourages a competitive spirit.b everyone earns the same salary.c everyone shares the same aim.d it creates job satisfaction.20 which would make the best title for this text?a profit-sharing as motivationb how i turned a business roundc people - the key to business successd the importance of a well-presented cvpart fourquestions 21 - 30· read the article below about a method of learning languages for business people.· choose the best word from the opposite page to fill each gap.· for each question 21 - 30 mark one letter a, b, c or d on your answer sheet.· there is an example at the beginning (0).language learning for the busy executiveif you've ever been told by your boss to improve your knowledge of a foreign language you'll know that ……(0)…… doesn't come quickly. it generally takes years to learn another language well and constant ……(21)…… t o maintain the high standards required for frequent business use. whether you study in a class, with audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… every language course finishes and you must decide what to do next if you need a foreign language for your career.更多商务英语高级阅读相关试题推荐:1.2.3.4.5.6.7.。
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BEC商务英语高级阅读真题The Negotiating T ableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not,one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Askquestions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters ofnegotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no”to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques的文章。