广告英语常用单词

广告英语常用单词- -

1. 品牌兴趣brand interest

2. 品牌忠诚brand loyalty

3. 企业市场business markets

4. 有意劝服路径central route to persuasi on

5. 消费行为consumer behavior

6. 消费者决策过程consumer decision m aking process

7. 现有顾客current customers

8. 详尽可能性模型Elaboration Likelihood

Model

9. 环境因素environment

10. 选择评估evaluation of alternatives

11. 评估标准evaluative criteria

12. 参考组evoked set

13. 需要层次hierarchy of needs

14. 信息性动机informational motives

15. 人际影响interpersonal influences

16. 卖主marketers

17. 营销marketing

18. 大脑档案mental files

19. 动机motivation

20. 被动生成动机negatively originated motives

21. 非人员影响nonpersonal influences

22. 市场细分market segmentation

23. 营销组合marketing mix

24. 成熟期maturity stage

25. 全国性品牌national brand

26. 网络营销network marketing

27. 非人员传播nonpersonal communicat ion

28. 人员型服务people-based service

29. 显性差异perceptible differences

30. 人员传播personal communication

31. 定位position

32. 价格因素price element

33. 初级需求primary demand

34. 首要需求趋势primary demand trend

35. 私家品牌private label

36. 产品概念product concept

37. 产品因素product element

38. 产品生命周期product life cycle

39. 消费心态细分psychographic segme ntation

40. 宣传publicity

41. 拉式战略pull strategy

42. 购买时机purchase occasion

43. 推入push

44. 推式战略push strategy

45. 转销商reseller

46. 销售推广sales promotion

47. 选择性需求selective demand

48. 选择性分销selective distribution

49. 标准工业分类代码Standard Industria l Classification Codes

50. 目标市场target market

51. 目标营销过程target marketing proce ss

52. 广告调查advertising research

53. 态度测试attitude tests

54. 中心场所测试central location tests

55. 混杂测试clutter tests

56. 小组讨论focus group

57. 正试调查formal research

58. 成见效应halo effect

59. 深度访问in-depth interview

60. 非正式/试调查informal research

61. 查询测试inquiry tests

62. 深度调查技术intensive techniques

63. 营销信息系统marketing information system, MIS

64. 营销调查marketing research

65. 媒介种类media class

66. 媒介调查media research

67. 媒介细分media subclass

68. 媒介载体media vehicles

69. 产品merchandise

70. 讯息message

71. 非概率抽样nonprobability samples

72. 事后测试posttesting

73. 事前测试pretesting

74. 初级信息primary data

75. 投射法projective techniques

76. 定性调查qualitative research

77. 定量调查quantitative research

78. 随机概率抽样random probability sa mples

79. 全面服务公司fullservice advertising agency

80. 普通消费者广告公司general consum er agency

81. 全球性卖主global marketers

82. 集团式group system

83. 横向联合广告horizontal cooperative

advertising

84. 专属广告公司in-house agency

85. 奖励制incentive system

86. 独立制作社independent production house

87. 独立调查公司independent research company

88. 机构广告institutional advertising

89. 整合营销传播integrated marketing c ommunications

90. 互联广告公司interactive agency

91. 国际广告公司international agency

92. 国际化架构international structure