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中职教材Unit 9 Advertising(课堂PPT)
Unit 9 Advertising
课文
词组
译文
完成句子
（Ｉ.1Ｐ８１）
汉译英
(I.2 P81)
1--5 6--11
1--4 5--8
2020/8/4
1
Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
邮寄广告可以直接寄到经过选择的客 人手里。
2020/8/4
17
Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
而你画了一个写有“周六将在展览中
心上演一场时装秀”的牌子，
2020/8/4
8
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
课文
词组
译文
完成句子
（Ｉ.1Ｐ８１）
汉译英
(I.2 P81)
1--5 6--11
1--4 5--8
2020/8/4
1
Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
邮寄广告可以直接寄到经过选择的客 人手里。
2020/8/4
17
Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
而你画了一个写有“周六将在展览中
心上演一场时装秀”的牌子，
2020/8/4
8
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
有关广告的英文ppt Advertisement
Advertisement
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
商务英语写作AdvertisementsPPT课件
第5页/共46页
I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
第10页/共46页
I. General Introduction
Back
不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
第6页/共46页
I. General Introduction
Back
How Is an Advertisement Laid Out?
第7页/共46页
I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice
高一英语advertising课件3(2018-2019)
；
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[课件]Unit 8 advertisingPPT
![[课件]Unit 8 advertisingPPT](https://img.taocdn.com/s3/m/40be0c064b35eefdc8d33397.png)
Unit 8 advertising
Advertising
• Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate(操 作） an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to （有关于）a commercial offering, although political and ideological（意识形态的） advertising is also common. This type of work belongs to a category（类别） called affective labor.
websites or text messages.
• Commercial advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA)（公益广告）.
Advertising
• Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate(操 作） an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to （有关于）a commercial offering, although political and ideological（意识形态的） advertising is also common. This type of work belongs to a category（类别） called affective labor.
websites or text messages.
• Commercial advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA)（公益广告）.
Unit5 Advertising 优质课件
1…with advertising playing only a minor supporting role
2. … admit to being greatly influenced by various ads
3…the one most vulnerable to the adman’s attack 4…that ads are harmless nonsense 5…fall into the category of neither bold lies nor
Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.Promotion is the activity of making sure that people know about a new product or service. Marketing is the business of making sure that a product or service is sold in the most efficient way, which includes deciding how much it should charge, how it should be advertised, etc.
A commercial is an advertisement on television or radio.
2. … admit to being greatly influenced by various ads
3…the one most vulnerable to the adman’s attack 4…that ads are harmless nonsense 5…fall into the category of neither bold lies nor
Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.Promotion is the activity of making sure that people know about a new product or service. Marketing is the business of making sure that a product or service is sold in the most efficient way, which includes deciding how much it should charge, how it should be advertised, etc.
A commercial is an advertisement on television or radio.
advertising 广告介绍.ppt
to act impressive --- produce an impact
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible
AdvertisementPPT课件
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18
Part2 Reading
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19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
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20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)
第十三页，共52页。
• 4. 要弄清楚不同广告媒体和方法的差异、 传媒方案的形成、控制广告本钱(běn qián) 的方法。只要仔细规划，就可以使自己的广 告投入不但值得也更有效。
第十四页，共52页。
• 4. 要弄清楚不同广告媒体和方法的差异、传媒方案的 形成、控制广告本钱(běn qián)的方法。只要仔细规 划，就可以使自己的广告投入不但值得也更有效。
第八页，共52页。
• 1. 要让自己的广告看起来较为专业，采用专业的写 法，使用(shǐyòng)专业的图表。你的读者，特别是 第一次看到你们产品的人，都会根据广告的质量得 出有关你们公司品质的一个印象。
• You have to make your ad look professional and use professional-grade writing and professionallooking graphics. Your readers, especially those who will encounter your business for the first time, develop an impression of the quality of your company based on the quality of the advertisements.
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
• 4. 要弄清楚不同广告媒体和方法的差异、 传媒方案的形成、控制广告本钱(běn qián) 的方法。只要仔细规划，就可以使自己的广 告投入不但值得也更有效。
第十四页，共52页。
• 4. 要弄清楚不同广告媒体和方法的差异、传媒方案的 形成、控制广告本钱(běn qián)的方法。只要仔细规 划，就可以使自己的广告投入不但值得也更有效。
第八页，共52页。
• 1. 要让自己的广告看起来较为专业，采用专业的写 法，使用(shǐyòng)专业的图表。你的读者，特别是 第一次看到你们产品的人，都会根据广告的质量得 出有关你们公司品质的一个印象。
• You have to make your ad look professional and use professional-grade writing and professionallooking graphics. Your readers, especially those who will encounter your business for the first time, develop an impression of the quality of your company based on the quality of the advertisements.
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
Advertising关于广告 ppt课件
• 这些用于宣传营销的物品之所以被称为missionware，大 概是因为pens, coffee mugs, and T-shirts等这些分发出去的 ware（物品）都是背负着宣传公司的mission（使命）吧 。
大学外语教研室 尹红蕾制作
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Hot words on advertising
大学外语教研室 尹红蕾制作
大学外语教研室 尹红蕾制作
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大学外语教研室 尹红蕾制作
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肩负使命的“活广告”missionware
walking advertisement（活广告 ）吧，专业人士把这些赠品叫做missionware。
• Missionware refers to products such as pens, coffee mugs, and T-shirts that are handed out to employees and that include the company's logo, motto, or mission statement.
Sport car
大学外语教研室 尹红蕾制作
Dental product
5
Sanitary napkin
Don’t drive drunk!
ness club/gym
大学外语教研室 尹红蕾制作
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Do you know?
HOT WORDS
product placement
mission ware
infomercial
Ghost brand
大学外语教研室 尹红蕾制作
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大学外语教研室 尹红蕾制作
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植入式广告 product placement
大学外语教研室 尹红蕾制作
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Hot words on advertising
大学外语教研室 尹红蕾制作
大学外语教研室 尹红蕾制作
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大学外语教研室 尹红蕾制作
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肩负使命的“活广告”missionware
walking advertisement（活广告 ）吧，专业人士把这些赠品叫做missionware。
• Missionware refers to products such as pens, coffee mugs, and T-shirts that are handed out to employees and that include the company's logo, motto, or mission statement.
Sport car
大学外语教研室 尹红蕾制作
Dental product
5
Sanitary napkin
Don’t drive drunk!
ness club/gym
大学外语教研室 尹红蕾制作
7
Do you know?
HOT WORDS
product placement
mission ware
infomercial
Ghost brand
大学外语教研室 尹红蕾制作
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大学外语教研室 尹红蕾制作
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植入式广告 product placement
Advertising 广告介绍英语PPT
③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
1. The advertisement alleged false, and the content don„t match reality.to cheat consumers. 2. Use some absolute statements in advetising witrh real products what are not true. 3. Use models or stars to film advertisements to blind consumers“ spendings.
The word of “Advertising”comes from Latin(拉 丁), It meant “yell at me”（我大喊大叫）.It was reported in ancient Rome businessman scramble（抢夺，争夺 ） when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity（商品） of development，advertising gets more various.In the past time， the billboard of Broadway in New York was ever the world„s earliest billboards（广告牌） . The earliest newspaper published advertising was the England's the London newspaper.
语文版中职英语(基础模块 下册)Unit 9《Advertisement》ppt课件3
20. in fact: 实际上 In fact, I forgot what had happened. 实际上，我忘记发生了什么。 21. What they want is just to make us pay more money. 主语从句 22. …｛that we make sure what is real and what is false in the ads. ｝ →主语从 句 ↓
英语广告语欣赏
1.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 2.Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。（七喜） 3.Focus on life. (Olympus) 瞄准生活。（奥林巴斯） 4.We lead． Others copy． 我们领先，他人仿效。（理光复印机） 5.The taste is great. 味道好极了。（雀巢咖啡） 6.Take Toshiba, take the world. 拥有东芝，拥有世界。 （东芝电子）
宾语从句 I don’t know what to do next. 我不知道接下来做什么。
23. make sure: 确保；确定 He made sure that the door was locked before leaving. 他确保离开前把门锁好。
Exercises on Textbook on Page 81
7. mean: 意味着；意思是 What do you mean? 你什么意思？ Do you mean me? 你指的是我吗？ 8. bring… to the attention of: “使…引起…的注意， 使…成为…” The news brings the matter to the attention of old people. 这条新闻引起了老人的注意。
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❖2.(be) filled with: to make or become full; to use
empty space;充满 ❖ E.g. The children’s minds are
always filled with strange ideas.
孩子的头脑中总是充满了古怪的想法。 She seemed to be suddenly filled
飞机不会完全代替火车。
It would be difficult to find a man to take the place of the present manager.
找一个人来代替现在的经理是不容易的。
idioms and expressions
❖8. Pass on: ❖ to give to or transfer
Unit 5
Advertising and Advertisements
revision
❖Get the shivers ❖发抖，哆嗦 ❖Out of bounds ❖出界，不合规矩的 ❖Behave oneself ❖约束自己
revision
❖That wasn’t my intent. ❖ 我不是故意的 ❖Take something out of context. ❖ 断章取义 ❖Take something personally. ❖ 在意，往心里去
possession of;
❖ 传递； ❖ E.g.
Through the efforts of the teachers, knowledge is passed on from generation to generation.
通过教师的努力，知识一代又一代地传了下去。
idioms and expressions
人家说他非常聪明。
idioms and expressions
❖6.shout out: ❖ to utter a very loud voice;
❖ （突然）大声喊； ❖ E.g.
She shouted out in delight. 她高兴得大声喊叫起来。 I can hear you all right; there's no need to shout out. 我能听得清楚，你不必嚷出来。
revision
❖Take up ❖ 开始从事 ❖Storybook romance ❖ 像故事书里一样美好的爱情 ❖Brush sb. Off ❖ 打发 ❖File one’s income tax returns ❖ 个税申报
idioms and expressions
1. leaf through: to quickly turn the pages of a
那件事给她带来很多麻烦。
idioms and expressions
❖5. Be describe as: ❖ to be convey an idea or
impression of; characterize; ❖说成，被称为 ❖E.g.
He was described as being very clever.
numbers of; plentiful; abundant; substantive; vast; ❖ 大量的； ❖ E.g.
❖They still need a great deal more money to finish the project.
要完成这个项目，他们仍需大量资金。
The matter caused her a great deal of trouble.
他有没有指出你什么地方错了？
idioms and expressions
❖10. Find out: ❖ to get information about sth.
Because you want to know more about it. ❖ 找出，发现，查明（真相等），认识到，想出， 揭发； ❖ E.g. We must find out whom they punished.
idioms and expressions
❖7. Take the place of: ❖ to be used instead of
someone or something; 取代，代替；
❖ E.g.
Airplanes cannot completely take the place of trains.
我们必须查明他们处罚了谁。
idioms and expressions
❖11. Consist of: ❖To be made up or composed;
❖ 由…组成
❖A week consists of seven days.
一星期由七天组成。 The team consists of four Europeans and
❖9. Point out: ❖ to tell someone about some
information;
❖ 指出 ❖ E.g.
I feel I should point out how dangerous it is.
我觉得我应该指出其危险性。
Did he point out where you were wrong?
with energy.
她似乎一下子精力充沛起来。
idioms and expressions
❖3. At the beginning of: 在…开始的时候 ❖ at the end of 在…结束的时候 ❖
idioms and expressions
❖ 4. A great deal of: ❖ a large amount; much; a mass of; large
book or a magazine, reading only a little of it;
❖ 翻阅 ❖ E.g.
The waiting room was full of people leafing through magazines.
候诊室pressions
empty space;充满 ❖ E.g. The children’s minds are
always filled with strange ideas.
孩子的头脑中总是充满了古怪的想法。 She seemed to be suddenly filled
飞机不会完全代替火车。
It would be difficult to find a man to take the place of the present manager.
找一个人来代替现在的经理是不容易的。
idioms and expressions
❖8. Pass on: ❖ to give to or transfer
Unit 5
Advertising and Advertisements
revision
❖Get the shivers ❖发抖，哆嗦 ❖Out of bounds ❖出界，不合规矩的 ❖Behave oneself ❖约束自己
revision
❖That wasn’t my intent. ❖ 我不是故意的 ❖Take something out of context. ❖ 断章取义 ❖Take something personally. ❖ 在意，往心里去
possession of;
❖ 传递； ❖ E.g.
Through the efforts of the teachers, knowledge is passed on from generation to generation.
通过教师的努力，知识一代又一代地传了下去。
idioms and expressions
人家说他非常聪明。
idioms and expressions
❖6.shout out: ❖ to utter a very loud voice;
❖ （突然）大声喊； ❖ E.g.
She shouted out in delight. 她高兴得大声喊叫起来。 I can hear you all right; there's no need to shout out. 我能听得清楚，你不必嚷出来。
revision
❖Take up ❖ 开始从事 ❖Storybook romance ❖ 像故事书里一样美好的爱情 ❖Brush sb. Off ❖ 打发 ❖File one’s income tax returns ❖ 个税申报
idioms and expressions
1. leaf through: to quickly turn the pages of a
那件事给她带来很多麻烦。
idioms and expressions
❖5. Be describe as: ❖ to be convey an idea or
impression of; characterize; ❖说成，被称为 ❖E.g.
He was described as being very clever.
numbers of; plentiful; abundant; substantive; vast; ❖ 大量的； ❖ E.g.
❖They still need a great deal more money to finish the project.
要完成这个项目，他们仍需大量资金。
The matter caused her a great deal of trouble.
他有没有指出你什么地方错了？
idioms and expressions
❖10. Find out: ❖ to get information about sth.
Because you want to know more about it. ❖ 找出，发现，查明（真相等），认识到，想出， 揭发； ❖ E.g. We must find out whom they punished.
idioms and expressions
❖7. Take the place of: ❖ to be used instead of
someone or something; 取代，代替；
❖ E.g.
Airplanes cannot completely take the place of trains.
我们必须查明他们处罚了谁。
idioms and expressions
❖11. Consist of: ❖To be made up or composed;
❖ 由…组成
❖A week consists of seven days.
一星期由七天组成。 The team consists of four Europeans and
❖9. Point out: ❖ to tell someone about some
information;
❖ 指出 ❖ E.g.
I feel I should point out how dangerous it is.
我觉得我应该指出其危险性。
Did he point out where you were wrong?
with energy.
她似乎一下子精力充沛起来。
idioms and expressions
❖3. At the beginning of: 在…开始的时候 ❖ at the end of 在…结束的时候 ❖
idioms and expressions
❖ 4. A great deal of: ❖ a large amount; much; a mass of; large
book or a magazine, reading only a little of it;
❖ 翻阅 ❖ E.g.
The waiting room was full of people leafing through magazines.
候诊室pressions