领先商务英语阅读4答案

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商务英语阅读上册课件及答案4

商务英语阅读上册课件及答案4

18. Ex Point of Origin(陈旧术语)产地交货
19. compliance n. 顺从, 遵从 20. Miami n. [美国南部港市]迈阿密
单元注释
1. International Chamber of Commerce (ICC)国际商会 2. INCOTERM 2000 国际贸易术语解释 2000通则 3. United Nations Convention on Contracts for the International Sale Of Goods 联合国国际货物销售合同公 约
If you're involved in international business, they should be part of your daily vocabulary. But mention "Incoterms" to a colleague or acquaintance and the response you're likely to get is "Inco-WHATS?" Unfortunately, the Incoterms—a set of internationally recognized terms of sale-are not as well known or widely used in North America as they should be, considering the benefits they offer to companies engaged in world trade.
Business English Reading Courseware
Book One
Chapter 4

【VIP专享】商务英语阅读答案CHAPTER1-4

【VIP专享】商务英语阅读答案CHAPTER1-4

Chapter 12. FTTFFF FFFFTT3. phrase translation1) E-C translationbilateral relationship 双边关系Euro zone 欧元区Sovereign wealth fund 主权财富基金Trade agreement 贸易协定Trade bill 贸易法案Raise hackles 惹怒Economic relation 经济关系Exchange rate 汇率Monetary policy 货币政策Heat up 升温2)C-E translation国际收支经常项目顺差current account surpluses竞选运动election campaign成员国member states除…以外aside from出口紧贴export subsidies消费者感知consumer perception代表on behalf of知识产权intellectual property外资收购foreign takeover4. sentence translation1. interest and attention on the new EU-Russia trade agreement gained momentum after EU leaders’ travel to Russia in May in an attempt to resolve their differences across a range of issues.2. he sat down and fired off a furious letter to the Indian government, describing a radical change of the US policy towards textile imports.3. the Republican leadership in the US government will soon lift its cap on cigar imports from Cuba, replaced by a monitoring system which will be put in place for 2008.4.the renowned economist proposed that the Finnish government set up a sovereign wealth fund, modeled on China Investment Corp (CIC).5. before the bilateral free-trade agreement these two countries reached in 2007, their strategic sectors, such as cotton and woolen, electronics, mining, car producing, etc. had been off limits to foreign investors.6. “aside form the technical difficulties, there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases,” said an expert at this year’s Sino-Korea summit7. as negotiations continued last night in Tokyo, Japanese government officials said they were hopeful they could pull off a summit with China in Beijing but stressed nothing had been finalized.8. in a previous career, I spent many years negotiating on behalf of the EU with the Russian and Chinese governments on everything from Siberian overflight rights to the terms of China’s accession to the World Trade Organization.9. Mexico and the US squabbled over poultry imports, which may disrupt the lifting of agricultural tariffs under the North American Free Trade Agreement.10. Asia-Pacific Economic Cooperation (APEC) Business Forum 2007 will take place shortly before the WTO ministerial conference in Hong Kong next month.5. CLOZERussian bilateral accession little supplier issued political domestic EU sectorsChapter 22. FFTFF TTTFT3. phrase translation1) E-CConsumer-goods 消费品Discount retailers 折扣零售商Brand equity 品牌资产价值Advertising budget 广告预算Real-time sales date 现实销售数据Sales promotion 促销Profit margin 盈利Scanner data 扫描数据2)C-E价格溢价price premium基线销售baseline sales减价price reductions广告支出advertising spending营销组合marketing mix非折扣价销售溢价quantity premium产品系列范围(品类)product-line length (variety)美元分配allocation of dollars4. sentence translation1. the government has allocated $0.1 billion to the development and utilization of renewable energy in rural areas.2. we should not develop the Western region at eth expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3. as a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4. the raid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5. in the globalization ear, not all countries play on the level playground. Some developing countries had to adhere to some marketing principles or even accede to the request of some governments.6. over the past year, the global investment demand was on the wane; the major would currencies suffered swift turbulence and some emerging markets underwent severe financial crises.7. networks fundamentally alter the nature of competition and level the playing filed, especially for smaller business regardless of the barriers like time and distance.8. through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9. China’s vigorous economic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10. with the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.5. clozeBlame damaged short-term building profitability arm boosts orientation moreover loweringChapter 32. FTFTT FTTFF3. phrase translation1) E-CPrivileged minority 享有特权的额少数人Gas station 加油站Marketing research 市场调查Professional competence 专业技能A sales point 卖点Product design 产品设计Potential consumer 潜在顾客Business disaster 商业灾难2)C-E日常生活daily life广告造势活动advertising campaigns物理特性physical characteristics视觉现象visual imagination国内媒体national media销售增长 a sale increase销售渠道distribution system产品导向性的广告product-oriented adverting4. sentence translation1. experts have attribute the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.2. British Airways intends to create a more flexible and modern corporate culture through the relocation.3. rumors about redundancy make the company at its worst in terms of moral ever since its foundation.4. after financial scandals. Many companies can only resort to charity activities to improve their corporate image.5. politicians should not engage in business affairs that might affect their political judgment.6. as a sleeping partner of the enterprise, he is entitled to share the profit, but is deprive of participating in its management.7. after watching this interviews, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right (promising) start-ups.8. to enter a specific market, in addition to acquire sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.9. with the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10. in a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.5. clozeSincere privileged led constitutes intellectual resort instead reduce clients divertChapter 42. FTTTF FTFFT3 phrase translation1)E-C translationMobility of people 人口流动Supplier networks 供应商网络Standardized items 标准零配件Specialist manufacturing technology 特殊制造技术Complementary economies 互补经济体Anti-Japanese sentiment 反日情绪Foreign affiliates 外方合伙人,外国附属公司Go public 上市2)并购mergers and acquisitions海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures知识产权intellectual property right贸易伙伴trading partners资本投入capital investment4. sentence translation1. vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with others’ hardware.2. agricultural exports, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.3.this book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4. thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with whopping budget deficit projected to 60 million.5. dispose of batteries properly. Do not throw them into fire or expose to high temperature.6. in the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.7. we are certain that in due course of time, the economic reforms will have bought about results and benefits that will go beyond China’s boundaries.8. one of the major banks has lowered its interest rate and the other bank is expected to follow suit.9. during these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.10. we will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.5.clozeAmbivalent integration hindered from by shortage options acquisitions strategy alliance craft。

领先商务英语阅读

领先商务英语阅读

领先商务英语阅读1. In today's competitive business environment, staying ahead of the curve is essential.在当今竞争激烈的商业环境中,保持领先地位至关重要。

2. Our company is committed to delivering innovative solutions that drive business growth.我们公司致力于提供推动业务增长的创新解决方案。

3. Effective communication is the key to success in the business world.有效的沟通是在商业世界取得成功的关键。

4. We pride ourselves on providing exceptional customer service and support.我们以提供卓越的客户服务和支持为傲。

5. To stay competitive, companies must constantly adapt and evolve.为了保持竞争力,公司必须不断适应和发展。

6. Our team of experts has extensive industry knowledge and experience.我们的专家团队拥有广泛的行业知识和经验。

7. We are dedicated to building long-term relationships with our clients.我们致力于与客户建立长期关系。

8. In business, timing is everything.在商业中,时机就是一切。

9. Our goal is to exceed our clients' expectations and deliver outstanding results.我们的目标是超越客户的期望,提供卓越的结果。

商务英语阅读 Unit 4

商务英语阅读 Unit 4

Practical Reading
Distribution Channel
2
Warm-up
I. Read the news on P.42 and discuss the questions. 1. What is the source of the news? 2. What are the top two distribution channels for bedding? 3. What are the changes of bedding’s distribution channels in market share? 4. What is Furniture Today’s 2013 Bedding Distribution Report about? 5. What do you think about the distribution channels for bedding?
5
II. Match the English phrases to the Chinese equivalents.
( H )1. specialist retailer ( C )2. merchant wholesaler ( I )3. exclusive agent ( E )4. distribution channel A. 百货商店 B. 实体分配 C. 独立批发商 D. 网上商店
J
F H A G I B E C
C. an arrangement to rent something for a period of time, or the act of doing this
D. a particular type or design E. traditional or conforming to established practice or accepted standards

新编商务英语精读4答案

新编商务英语精读4答案

Unit 11.as well as2.expenditure3.has been exposed to4.maximum5.nuisance6.was restricted7.regulations 8.supplement9.is aiming to 10.tempt11. are subject to 12. to ensureDictationAdvertising is a message designed to promote a product, a service, or an idea. In everyday life, people come into contact with many kinds of advertising. Printed advertisements make up a large part of newspapers and magazines. Poster ads appear in streets, on buses and in subway stations. Commercials interrupt TV and radio programs.The purpose of most advertising is to sell products or services. Manufacturers advertise to try to persuade people to buy their products. Large business firms also use advertising to create a favorable "image" of their companies. Local businesses use it to gain new customers and increase sales. Advertising thus plays a key role in the competition among businesses for the consumer's dollar. In many businesses, the volume of sales depends largely on the amount of advertising done.VocabularyGuess the meaning of the following italicized words and expressions from the text.1. b2. a3. c4. c5. a6. b7. c8. a9. b 10. cTranslationI. Translate the following sentences into English, using the expressions in theparentheses.1.I reg ard that commercial as one of the worst I‘ve ever seen.2.In a commercial negotiation the negotiators must ensure the fundamental benefit of their company from being injured.3.In order to meet the needs of the international market, the factory is aiming at a 50% increase in production this year.4.In Britain, advertising on television is subject to various rules and regulations.5.These small businesses have benefited greatly from the fall in interest rates.6.The cassette tape is broken. Can you splice the ends together?7.Due to the massive absorption of foreign capital and advanced technology, the country has been transformed into a powerful industrial nation in only 20 years.8.After his painstaking management, the company ended up as one of the 500 best in the world.9.All the arrangements of the company were turned upside down by the sudden devaluation of U.S dollars.10.The new international agreement opens up the possibility of much greater co-operation against terrorism.II. Translate the following advertising sentences from English into Chinese:1.超越视觉感受——索尼!2.喝可口可乐,万事顺意!3.一朝品尝,一生钟爱。

bec真题第4初级答案解析

bec真题第4初级答案解析

bec真题第4初级答案解析BEC真题第4初级答案解析BEC(商业英语考试)是由英国剑桥大学主办的一项商务英语考试,旨在评估考生在商业环境下运用英语进行沟通和交流的能力。

对于准备参加BEC考试的考生来说,了解并解析过去的真题是很有益的,因为它们可以帮助考生熟悉考试格式和内容,更好地准备考试。

本文将对BEC真题第4初级阅读部分的答案进行解析,以帮助考生更好地理解答案背后的逻辑和推理过程。

首先,我们看到第一题是提问公司范围的问题。

答案选择了“Getronics”。

在题目中提到的公司名称是“G-shaped”公司,而文中提到的唯一一家公司就是Getronics。

因此,答案是正确的。

第二题是询问公司成立的年份。

答案选择了“1988年”。

在文中的第一段中,提到了公司的创立时间是“1988年初”。

所以,答案是正确的。

第三题要求选择正确的选项来完成句子。

答案选择了“declared themselves bankrupt”。

在文章的第二段中,提到了公司于2005年宣布破产。

所以,答案是正确的。

第四题是询问公司破产的原因。

答案选择了“overextension”。

在文中的第二段中,提到公司的业务领域被扩展得太快,从而导致了经济不稳定。

所以,答案是正确的。

第五题问及公司的重新组织计划。

答案选择了“pay off itsdebts”。

在文中的第三段中,提到了公司计划通过筹措资金来偿还债务。

所以,答案是正确的。

第六题是询问公司目前的业务领域。

答案选择了“information technology”。

在文中的第四段中,提到了公司目前的主要业务领域是信息技术。

所以,答案是正确的。

通过对BEC真题第4初级阅读部分答案的解析,我们可以看到,正确答案基本上都是通过对文中信息的直接引用来得出的。

这意味着在阅读考试中,理解文章内容是至关重要的。

只有通过仔细阅读和理解原文,才能找到正确的答案。

另外,解答BEC考试的问题时,重要的一点是要避免过度推测。

商务英语阅读课后习题答案-chapter

商务英语阅读课后习题答案-chapter

Chapter 1二、短语翻译。

英翻汉Sluggish economy 萧条的经济Full employment 充分就业Trade deficit 贸易赤字in-depth analysis 深入的分析Industrialized countries 工业化free-trade agreement 自由贸易协定international specialization国际专业化product differentiation 产品差别trade surplus 贸易盈余determinative factor 决定性因素三、汉翻英经济双赢economic win-win 关税壁垒tariff barrier收入不平等wage inequality 劳动生产率labor productivity解雇工人lay off works 生产要素factor of production双边协议bilateral deal 回归分析regression analysis市场准入market access 世界经济复world economic recovery四. Translation1. The monitoring system will finally substitute the US Government’s cap on cigar imports from Cuba.2. The quarrel between Mexico and the US will be no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3. An economic cooperation business forum, which will discusshow to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4. Few Americans attribute this to such obvious causes as a devalued dollar or business cycle.5. Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6. There are rumors that the government struck a private deal with the corporation’s chairman last month.7. The opposition is exerting pressure on the US government to change the policy towards textile imports.8. Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9. In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10. According to conservative estimates, by 2010, China’s import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion.五、完形填空1.manufacturingpetitive3.deficit4.budget5.expanding6.recovery7.revival8.emerging9.innovation 10.propertyChapter2二、consumer-goods 消费品discount retailers折扣零售商brand equity 品牌资产价值advertising budget 广告预算real-time sales data 实时销售数据sales promotion促销profit margin 盈利scanner data扫描数据三、汉翻英价格溢价price premium 基线销售base-line sales减价price reductions 广告支出advertising spending营销组合marketing mix 销量溢价quantity premium产品数量(种类)product-line variety 美元分配allocation of dollars四. 翻译1. The government has allocated $ 0.1billion to the development and utilization of renewable energy in the rural areas.2. We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance toeconomic development and environment protection.3. As a big responsible nation, China will strictly be abide by the WTO rules and honor its commitments.4. The rapid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5. In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.6. Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7. Networks fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.8. Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9. China’s vigorous economic development is indicative of the fact that China has become one of the countries that enjoy the highesteconomic growth speed in the world.10. With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.五、完形填空1.blame2.damaged3.short-term4.building5.profiability6.arm7.boosts8.orientation9.moreover 10.loweringChapter3二. Privileged minority 享有特权的少数人Gas station加油站Marketing research 市场调查Professional competence 专业技能A sales point 卖点Product design 产品设计Potential consumer潜在顾客Business disaster 商业灾难三、汉翻英日常生活daily life 广告活动advertising campaigns物理特征physical characteristic 视觉想象visual imagination国媒体national media 销售增长sales increase销售渠道distribution system产品到导向型的广告product-orientated advertising四. 翻译1. Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointmentof the senior management.2. British Airways intends to create a more flexible and modern corporate culture through the relocation3. Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4. After financial scandals, many companies can only resort to charity activities to improve their corporate image.5. Politicians should not engage in business affairs that might affect their political judgment.6. As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.7. After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right(promising) start-ups.8. T o enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.9. With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10. In a time when customers change constantly and rapidly intheir needs, only companies who are quick to respond can survive and succeed in the end.五、完形填空1.sincere2.privileged3.led4.constitutes5.intellectual6.resort7.instead8.reduce9.clients 10.divertChapter4三. Phrase Translation1. 人口流动2. 供应商网络3.标准零配件4. 特殊制造技术3.互补经济体 6.反日情绪7. 外方合作人, 外国附属公司8.上市企业并购mergers and acquisition海外扩overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investment四. 翻译1. Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other’s hardware.2. Agricultural exports, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.3. This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4. Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5. Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6. In the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.7. We are certain that in due course of time, the economic reforms will have brought about results and benefits that will go beyond China’s boundaries.8. One of the major banks has lowered its interest rate and the other bank is expected to follow suit.9. During these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.10. We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.五、完形填空1. ambivalent,2.integration3. hindered4. from5. by.6. shortage,7. options8. acquisitions9. strategy 10. allianceChapte r 5三、汉翻英上市公司对…随时留意, 小心提防会计师事务所国外子公司经济规划的持观望态度(财务)调帐报告业绩评定指标/方法Generally accepted accounting principles revenue recognitionIncome statement earnings per share Managing director credit-rating agenciesFinance chiefs/executives institutionalinvestors四. 翻译1. Escal ating costs have almost wiped out the company’s profits from last year.2. This area is studded with bars all vying for customer attention. But it’s not easy to pin down what exactly it is that pleases customers the most.3. The project team decided to adhere to its original plan despite the appalling weather.4. At the press conference, the PR manager reiterated that the company’s operation has returned to normal. However, many private shareholders remain skeptical about such claims.5. The new labor law, which took effect last year, is likely to raise the labor cost of a considered number of enterprises6. The less senior employees are reluctant to express their views or make any suggestions because they don’t think their ideas will really be put into practice.7. Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.8. Up to 30 companies submitted their request for price rises, but most of them didn’t stand a chance of getting approval from theregulatory agency.9. The decision-makers seem to have already given up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind.五、完形填空1. toll2.leveraged3. grips4. shaping5.counterpart6. joint7.potential8. with9.light 10. transparent 11. responses 12. onChapter 8三、汉翻英公司未来愿景消减成本利用资源投资组合untapped niches 尚未被竞争者发现的市场机会convenience stores 便利店market segments 市场细分premium brand 高端品牌实施战略execute strategy竞争优势competitive advantage实证研究empirical studies核心品牌core brand分销系统distribution system控股公司 a holding company文化冲突culture clashes股东财富shareholders wealth四. 翻译1. The management believes that its existing manufacturing and marketing expertise can be leveraged with the new business.2. Jack Welch, General Electric chairman, was universally acclaimed as one of the most successful manager in the 20th century.3. The Japanese company is unanimous in its support of divestiture since the acquired business unit is destroying the corporate value.4. This study reveals several fault lines that companies frequently encounter as they execute their corporate strategy.5. Problems arose at the very outset when Anheuser Busch acquired Eagle Snacks.6. AT&T put up with losses in NCR almost from the start, butcontinued to subsidize it.7. Mattel expected to derive above-average profitability from the acquisition of The Learning Company.8. We must bear in mind that a corporate strategy must be constantly evaluated and divestiture decisions made before it is too late.9. AT&T realized that telecom equipment is not identical to computer technologies.10. We can’t view the fai lure of the acquisition strategy in isolation. It’s the result of a combination of several factors, rather than unidimensional.五、完形填空1.acquisitions .2.executing3.divestiture4.at5. on6.plunged7.that8.synergies9.core 10.premium。

bec真题第四及答案解析

bec真题第四及答案解析

bec真题第四及答案解析BEC真题第四及答案解析BEC (Business English Certificate) 是由英国剑桥大学考试委员会推出的一系列商务英语考试,旨在评估学生在商业环境中运用英语的能力。

BEC考试分为Preliminary、Vantage和Higher三个级别,每个级别都包含听力、阅读、写作和口语四个模块。

下面将对BEC真题第四及其答案解析进行探讨,以帮助备考的学生提高他们的商务英语能力。

BEC真题第四是一个挑战性较高的考试,要求考生具备较高水平的英语听说读写能力,并能熟练应用于商务场景中。

以下将分别从听力、阅读、写作和口语四个模块来分析BEC真题第四及其答案解析。

听力部分是BEC考试的首个模块,要求考生能够听懂商务英语的对话和演讲,并准确地理解其中的信息。

在听力部分中,通常会出现与商务活动和商务场景相关的对话和讲座,并配合相关的题目,考察学生的听力能力。

在准备考试时,学生应该多听商业英语的录音,提高对于不同口音的理解,并加强对专业术语和商务场景的熟悉程度。

阅读部分要求考生能够高效地阅读并理解商务类文章。

这些文章可能涉及各种商业主题,包括市场营销、人力资源管理和财务管理等。

阅读材料的难度和长度都会有所不同,因此考生需要具备良好的阅读理解能力和快速处理信息的能力。

备考时,可以通过阅读商业内容的新闻和杂志来提高阅读速度和理解能力。

写作部分要求考生能够以清晰、准确和流利的商务英语写作,包括撰写商务信函和报告等。

在备考过程中,学生应该学习并掌握基本的商务写作格式和语法规则,并且通过实践提高自己的写作技巧。

此外,考生还应熟悉商务术语和常用短语,以便在写作过程中运用到恰当的词汇和表达方式。

口语部分要求考生能够以流利、自然和准确的英语表达自己的观点,并在商务场景中进行交流和演讲。

为了备考这一部分,学生可以与他人进行练习,提高自己的口语表达能力,并克服紧张和不流利的问题。

此外,学生还可以通过观看商务英语的视频和加入英语口语俱乐部等方式,扩大自己的商务词汇量和口语交流技巧。

BEC阅读第四部分课后练习题(两篇)

BEC阅读第四部分课后练习题(两篇)

BEC Reading Part Four练习1Online exchanges?Online exchanges have emerged as some of the internet's best businesses - but also as some of the worst.So the internet hasn't revolutionised the (0).....A.... most of us buy petrol, or watch movies. But there is one thing the internet does very well. It can bring together (19) ............ dispersed buyers and sellers to create active, efficient markets where none(20)............before. This facility has (21) ............to the emergence of online exchanges: retail businesses with none of the usual traders' risks - no merchandise, no storefronts - and with nothing to do but take a (22)............of each transaction that takes place on the site.This may sound straightforward, but some high-profile online exchanges have(23)..........out to be major embarrassments. One company, which tried to establish a central marketplace on the internet for auto parts, has invested, in (24).............a massive $250m and is (25)............to stay in business. Another businessman, who facilitated online trading in business equipment and supplies, (26)............after he had lost $280m.So what does a company need in order to be successful? Y ou could call it good'market architecture' - a structure that (27)............the right business plan and top technology with good timing and the (28)............of both buyers and sellers.Mike Pham's company, eStream, is an excellent example of one business that met these (29).............Back in 1996, when Pham was looking for a loan, he didn't like filling in the same form every time he (30)............to a new lender.That got him thinking. Why not (31)............prospective borrowers to complete a standard form and circulate that to a number of lenders, who would then make an offer to the borrower, in (32)............with each other?Pham's company is doing well. Last year, eStream (33)............more than 1.5 million loans on behalf of 170 lenders.19 A largely B deeply C mainly D widely20 A existed B occurred C happened D developed21 A led B brought C caused D resulted22 A number B percentage C division D quantity23 A pulled B made C turned D carried24 A sum B total C amount D figure25 A applying B exerting C struggling D forcing26 A left out B gave up C drew back D ran down27 A adds B connects C combines D links28 A confidence B security C certainty D promise29 A necessities B propositions C measures D criteria30 A requested B asked C applied D demanded31 A attract B invite C suggest D recommend32 A contrast B conflict C challenge D competition33 A performed B dealt C handled D treated练习2Chairman's ReportI am pleased to report that, although we had been expecting poor results for this half year because of slow growth in the world economy, the company has performed very satisfactorily.Operating profits for this first half are in fact very much (19) with those for the corresponding (20) last year. Profits reached £l 15 million before tax, compared with £l 16.3 million last year. Much of our success in the last six months can be (21) to the fact that all our major construction projects remained on schedule. Particularly pleasing was the early (22)of a major building contract in Canada.The company has made good progress with the initiatives announced at the Annual General Meeting. The majority of shareholders (23) the Board's decision to sell the company's loss-making engineering (24). It was the Board's belief that the company would (25) most benefit by (26) its resources on the expansion of its construction activities. Negotiations with a potential buyer began in February and are now at a critical (27).However, we feel that we are not as yet in a (28) to comment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong Kong SAR, in order to give us greater (30) to markets in South East Asia. We still have sufficient resources to pursue our growth (31) and are at present (32) several other business opportunities which, like Renishaw Construction, would (33) new markets to us.19.A in order B on track C in line D on target20.A session B term C season D period21.A attributed B referred C assigned D designated22.A termination B ending C completion D finalising23.A confirmed B maintained C agreed D supported24.A portion B component C sector D division25.A have B gain C find D earn26.A focusing B directing C pointing D strengthening27.A height B step C edge D stage28.A condition B point C position D capacity29.A request B price C demand D bid30.A access B approach C admission D entrance31.A strategy B process C promotion D system32.A inquiring B deliberating C exploring D searching33.A send B open C provide D give。

商务英语试题4及答案

商务英语试题4及答案

商务英语试题4及答案一、选择题(每题2分,共20分)1. The company is looking to ________ its market share in the region.A. increaseB. decreaseC. maintainD. eliminate答案:A2. The negotiations were successful, and both parties reacheda ________.A. disagreementB. consensusC. conflictD. misunderstanding答案:B3. The new marketing strategy has ________ a significant impact on our sales.A. hadB. madeC. takenD. given答案:B4. The project manager needs to ________ the team's progress to the stakeholders.A. reportB. suggestC. proposeD. recommend答案:A5. Due to the economic downturn, the company had to ________ its workforce.A. expandB. reduceC. stabilizeD. diversify答案:B6. The CEO emphasized the importance of ________ in the company's future success.A. innovationB. traditionC. regulationD. competition答案:A7. The sales team is working on a ________ to improve customer relations.A. planB. budgetC. scheduleD. report答案:A8. The company's financial statements show a ________ in profits over the past year.A. declineB. riseC. stagnationD. fluctuation答案:B9. The product launch was a ________, resulting in high sales and positive feedback.A. failureB. successC. setbackD. challenge答案:B10. The ________ of the new factory will be completed by the end of the year.A. constructionB. demolitionC. renovationD. inspection答案:A二、填空题(每空1分,共10分)11. The company is currently undergoing a period of ________.答案:restructuring12. The ________ of the business plan was approved by the board of directors.答案:proposal13. The ________ of the meeting was to discuss the new project.答案:purpose14. The company has a strong ________ in the field of technology.答案:presence15. The ________ of the product was delayed due to manufacturing issues.答案:delivery16. The ________ of the company's assets is a key factor in its financial health.答案:valuation17. The ________ of the market is expected to increase in the coming years.答案:demand18. The ________ of the contract is legally binding on bothparties.答案:agreement19. The ________ of the company's shares has been steadily rising.答案:price20. The ________ of the new policy has been met with mixed reactions.答案:implementation三、阅读理解(每题2分,共20分)阅读以下商务英语短文,并回答下列问题。

2020商务英语BEC高级考试阅读试题及答案(4)

2020商务英语BEC高级考试阅读试题及答案(4)

2020商务英语BEC高级考试阅读试题及答案(4)The Scientific Approach to RecruitmentWhen it (0) to selecting candidates through interview, more often than not the decision is made within the firstfive minutes of a meeting. Yet employers like to (21) themselves that they are being exceptionally thorough intheir selection processes. In today’s competitive market place, the (22) of staff in many organizations is fundamental to the company’s success and, as a result , recruiters use all means at their disposal to (23) the best in the field.One method in particular that has (24) in popularity is testing , either psychometric testing, which attempts to define psychological characteristics , or ability£aptitude testing (25) an organization with an extra way ofestablishing a candidate’s suitability for a role. It (26) companies to add value by identifying key elements of a position and then testing candidates to ascertain theirability against those identified elements.The employment of psychometric or ability testing as one (27) of the recruitment process may have some merit, but in reality there is no real (28), scientific or otherwise, of the potential future performance of any individual. The answer to this problem is experience in interview techniques and strong definition of the elements of each position to be (29) as the whole recruitment process is based on few real certainties, the instinctive decisions that many employers make, based on a CT and the first five minutes of a meeting,are probably no less valid than any other tool employed in the (30) of recruitment.Example :A haveB decideC doD make0 A B C D21.A suggest B convince C advise D believe22.A worth B credit C quality D distinction23.A secure B relies C attain D achieve24.A lifted B enlarged C expanded D risen25.A provides B offers C contributes D gives26.A lets B enables C agrees D admits27. A portion B member C share D component28. A extent B size C amount D measure29.A occupied B met C filled D appointed30 A business B topic C point D affair参考答案: 21-30 B C A D A B D D C A。

商务英语阅读Chapter4 The Incredible Shrinking Europe 难以置信的退缩着的欧洲

商务英语阅读Chapter4 The Incredible Shrinking Europe 难以置信的退缩着的欧洲

Chapter4 The Incredible Shrinking Europe 难以置信的退缩着的欧洲It was supposed to be the moment Europe grew muscles.这本该是欧洲茁壮成长的时期。

去年秋天,在结束了为简化决策制定,使欧盟在国内外更具实力更为强壮的十年努力之后,最后仅有的一些抵抗国家签署了总达1000页的文件,就是世人熟知的里斯本条约。

11月,欧盟选拔了其第一任正式总统和外交部长。

亲欧盟派们重温旧梦:一个新建的世界强权来安抚动荡地区,在能力可及之地给予援助和劝服,但同时准备在万不得已之时派遣军队。

布鲁塞尔将率战反抗气候变化。

欧洲经济将证明给北美和亚洲无情的自由市场,社会市场仍是摆脱经济危机的最佳方式。

The dream didn’t last a month.这个梦想连一个月都没撑过。

在12月哥本哈根的气候变化会议上,对最终决议竭力辩争的是中美两国,而欧盟则当了旁观者。

欧盟的2010年并非以一个外交政策的大胜利开头,而是毫不适宜的在争论是否要救助希腊,它的债务已经拖垮了欧盟的货币。

同时,美国总统巴拉克·奥巴马宣布并不会出席五月份在西班牙举行的欧美洽谈会。

于无数迁就欧盟的会议来讲,这有点泄气。

难怪欧盟发觉自己处在忧心忡忡的自疑的周期循环中。

也难怪世界上其他人都在疑问:欧洲代表着什么?它哪里适应这个似乎被中美所主导的世界?如果它消失了,会有人注意吗?Let’s get one thing straight让我们讲明一点:欧洲是个无与伦比的居住佳所。

欧盟的许多成员国都在世界最富裕国家之列。

欧洲的工人通常都享有漫长的假期,慷慨的产假和舒适的养老方案。

普遍的健康保险被认作基本的社会契约中的一部分。

欧洲政治稳定,而且是世界上最为慷慨的发展援助金捐献者。

当然,税金很高,但大多数欧洲人似乎很愿意交纳更多的税金来换取更高—且有保证的—生活质量。

去年,总部设在伦敦的“思想库”——欧洲改革中心主任查理斯·格兰特说到:“欧盟展现了一个极为吸引人的社会、经济、政治模式。

商务英语阅读上册第四版课后答案

商务英语阅读上册第四版课后答案

商务英语阅读上册第四版课后答案1、What’s the price and what sort of _______ do you offer? [单选题] *A. advantageB. accountC. displayD. discount(正确答案)2、--Shall we have a swim?--Yes, let’s _______ it at 9:00 next Sunday. [单选题] *A. putB. meetC. setD. make(正确答案)3、Jane and Tom _______ my friends. [单选题] *A. amB. isC. are(正确答案)D. was4、I like booking tickets online,because it is _______. [单选题] *A. boringB. confidentC. convenient(正确答案)D. expensive5、Both Mary and Linda don't care for fish. [单选题] *A. 喜欢(正确答案)B. 关心C. 照料D. 在乎6、Is there ____ for one more in the car? [单选题] *A. seatB. situationC. positionD. room(正确答案)7、()of the twins was arrested because I saw them both at a party last night. [单选题] *A. NoneB. BothC. Neither(正确答案)D. All8、It was()of you to get up early to catch the first bus so that you could avoid the traffic jam. [单选题] *A. senselessB. sensible(正确答案)C. sentimentalD. sensitive9、It’s windy outside. _______ your jacket, Bob. [单选题] *A. Try onB. Put on(正确答案)C. Take offD. Wear10、Mom, I need you ______ me a pencil box.()[单选题] *A. buyB. buyingC. to buy(正确答案)D. to buying11、No writer will be considered()of the name until he writes a work. [单选题] *A. worthlessB. worthy(正确答案)C. worthwhileD. worth12、--What’s the weather like today?--It’s _______. [单选题] *A. rainB. windy(正确答案)C. sunD. wind13、78.According to a report on Daily Mail, it’s on Wednesday()people start feeling really unhappy. [单选题] *A. whenB. whichC. whatD. that(正确答案)14、At last the plane landed at the Beijing Airport safely. [单选题] *A. 平稳地B. 安全地(正确答案)C. 紧急地D. 缓缓地15、We can see ______ stars at night if it doesn’t rain. [单选题] *A. a thousand ofB. thousandsC. thousand ofD. thousands of(正确答案)16、It took a long time to _______ Tom to go shopping with me. [单选题] *A. speakB. tellC. persuade(正确答案)D. talk17、This kind of banana tastes very _______. [单选题] *A. nice(正确答案)B. wellC. nicelyD. better18、63.There will be? ? ? ? ??? water on the road after the heavy rain. [单选题] *A.too much(正确答案)B.much tooC.too manyD.many too19、10.﹣Could you please sweep the floor?I’m going to cook dinner.﹣__________.I’ll do it at once,Mom.[单选题] *A.I’m afraid notB.You’re kiddingC.It’s a shameD.My pleasure(正确答案)20、He _______ maths. [单选题] *A. does well in(正确答案)B. good atC. is well inD. does well at21、I didn't hear _____ because there was too much noise where I was sitting. [单选题] *A. what did he sayB. what he had said(正确答案)C. what he was sayingD. what to say22、Can I _______ your order now? [单选题] *A. makeB. likeC. giveD. take(正确答案)23、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any24、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)25、26.—Mary, is this your pen?—No, it isn't. ________ is black. [单选题] *A.MyB.IC.MeD.Mine(正确答案)26、23.Susan doesn’t like cartoons. She would rather ______ Space War”. [单选题] * A.see (正确答案)B.seesC.seeingD.to see27、We are very hungry now. Can you _______ us something to eat? [单选题] *A. carryB. takeC. borrowD. bring(正确答案)28、My brother usually _______ his room after school. But now he _______ soccer. [单选题] *A. cleans; playsB. cleaning; playingC. cleans; is playing(正确答案)D. cleans; is playing the29、When you are tired, listen to music and try to _______ yourself. [单选题] *A. supportB. showC. playD. relax(正确答案)30、The flowers _______ sweet. [单选题] *A. tasteB. smell(正确答案)C. soundD. feel。

2020年商务英语(BEC)高级阅读试题及答案(卷四)

2020年商务英语(BEC)高级阅读试题及答案(卷四)

2020年商务英语(BEC)高级阅读试题及答案(卷四)Look at the sentences below and at the five managers’comments on leadership on the opposite pageWhich new item (A, B, C ,D or E) dose each statement 1 –8 refer to ?For each statement ! –8 , make one letter(A, B, C ,D or E) on your Answer Sheet .You will need to use some of these letters more than once .1、Successful leadership involves making sure that employees accept new ideas.2、A good leader can bring success to a company in difficulties3、Leaders should be assessed on the basis of their achievements4、The personalities of good leaders are generally different from those of other managers5、Patience is a valuable quality in a successful leader6、Leaders consider potential changes in what their company does for others7、Good leaders will encourage their staff if their organization is in difficulties8、Leaders need to adapt their behaviour to suit different circumstances9、AMaurizio VernaLong-term, visionary business leaders must be prepared to invest to get what they want for their company. They know when and how to apply pressure and to take risks, when they need to display a more hands-off approach. I have a pretty clear view of my ideal business leader, and of course that’s where I ‘m trying to head: he or she should start up and grow a cash-rich, multi-interest international organization of tremendous strength and depth.BSue TuckerThe pace of technological change, and the rate at which businesses are changing , requires leaders to have a particular aptitude for technology and an understanding of the internet. A lot of people are aware of the opportunities here ,but awareness alone isn’t enough: in a true leader this needs to be coupled with clever marketing, product design and technological innovation, and keeping abreast of everything going on in the company. In fact the acid test , I think , is being able to use all of these skills to turn around a failing company.CCarol GodfreyEffective leaders stand out from the herd. They’re oftenidiosyncratic, even eccentric.They have the confidence to be themselves, and not to adopt the language and attributes of the run-of-the-mill professional managers and accountants. What’s crucial is having the charisma or whatever it is that gives their staff confidence in them, so they can keep everyone on board when they want to make innovations. So often these don’t get off the ground because of lack of leadership, because after all, our response to change is significantly affected by how it’s introduced.E Ana CostaOutstanding leaders understand both tactics and strategy, and are prepared to play a very long game to achieve their objectives. They understand that in negotiations they need the “win-win”concept, because losers risk losing their dignity, which is no good for your long-term business relationship with them. Leaders must stay optimistic, whatever the odds, and keep up morale of their company, even when the going’s tough. It’s important to be very much hands-on, too. A good leader will champion ideas that keep the company in the forefront.参考答案:1-5 C B D C E 6-8 E AQuestions9–14Read the text taken from an article about the development of international managersChoose the best sentence from the opposite page to fill each of the gaps .For each gap 9–14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Search for the “worldly –wise”company executivesThe quest for international managers is underway in virtually every industrialized economy , the search has been made urgent by the globalization of world markets and the growth in crossborder mergers and acquisitions. (0) Many firms report being so stretched that they simply do not have enough of the high-quality people they require to lead their their global expansion.Other companies are having difficulties releasing experienced people from existing operations in order to lead new international ventures. There are indications that a shorftage of internationally skilled people may be an important constraint on firms’international ambitions. (9) However, identifying the need for international managers is easier than developing them.So what makes an international manager? Paul Evans, a professor at INSEAD, the European business school, does not believe that any particular nationality produces a more international manager. Neither does he believe that it’s a matter of having the ability to cope with alifestyle that involves working in Madrid one day, London the next and Berlin the day after. (10) Rather, he believes that the secret of being a good international manger is being comfortable with managing diversity.Ford of Europe, which has encouraged the development of international managers for more than 20 years, says that its managers are globally-minded before they become global operators. (11) a car that you buy in the UK, for example, is going to be the same car that sells in Germany, Finland and Portugal, so the people who are involved in the car’s development have to be aware of the market requirements in all those different countries.Generally, it seems that the only effective way to develop international skills and perspectives is through direct international experience. (12) Such experiences open people’s minds to the fact that things are done differently lese where and encourages them to think in a wilder context..Formulating effective strategies for developing a company’s management resource is a demanding exercise, with conflicting issues to be solved (13) Another dilemma is whether to use local managers or expatriates.The recruitment and development of effective international managers requires considerable financial resources and can be hard to justify at budget meetings. (14) however , without them, companies willcontinue to find their expansion plans frustrated by a lack of internationally effective managers.A from the moment they join the company, employees are faced with having to think internationallyB This can be through involvement in international task forces or through living and working abroad.C Should , for example, only an elite few receive international experience in preparation for top jobs or should it be offered to a wider group?D these problems mean that developing managers who think and operate globally is absolutely vital for companies operating in foreign markets.E Language training , overseas visits and in-house management courses are all expensive to implement.F Jet-setting between international operations merely creates a business equivalent of the over-packaged touristG Companies are now emphasizing the human skills involved in managing other peopleH These trends are pushing companies’existing management resources to the limit参考答案:9-10 D F11-14 A B C E1. This company has been involved in diversifying its business activities.2. Although this company is doing well, it has a number of internal difficulties to deal with3. This company has reduced the profits it makes on individual items4. One statistic is a less accurate guide to this company’s performance than another5. The conditions which have helped this company are likely to be less favourable in the future6. This company’s share price has been extremely volatile over the last twelve months7. This company is likely to be the subject of a takeover bid in the near future8. This company’s performance exemplifies a widely held beliefA Chemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The shareprice has varied little during the course of the year and now stands at £6.75B Hotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of £88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.C High-tech CompanyThis time last year a share in Usertech was worth just over £1. six months ago it was worth £40. today it is priced at under £8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.D Building CompanyRenton’s share price has risen gradually over the past year from £2.4 to £3.8 . The company has been successful in choosing primelocation for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.E Pottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.参考答案:1 D2 B3 E4 A5 D6 C7 E8 C这种类型的题不过是一个句子换一种说法,关键是看对每一段话的理解。

商务英语 Unit 4 参考答案

商务英语 Unit 4 参考答案

Unit 4 AdvertisingPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about it?A promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD asking A16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场(露天广告牌,公共交通和路边设施)大约价值180亿美元一年,只占了全世界广告支出的6%。

2021商务英语BEC初级阅读理解练习题及答案

2021商务英语BEC初级阅读理解练习题及答案

2021商务英语BEC初级阅读理解练习题及答案(4)【BEC】•不过免费重读!202*年商务英语考试(BEC)全程课程火热开售中>>I will always remember my mother‘s last few days in this world.On February 14th,2000,my class went on a field trip to the beach. I had so much fun. When we returned to school,my teacher told me to go to the headmaster‘s office. When I got into the office,I saw a police officer. Suddenly I realized something was wrong. The police officer told me what had happened and we went to pick my sister up. After that,we went to the hospital and waited. Time went slowly. Finally,we got to see our mother. It was terrible.On the next day,the headmaster came and told my two teachers what had happened. I was taking a rest that day. I knew it had something to do with my mother. I kept thinking that she either died or had gotten better. How I wishedthat she had gotten better. When my teacher took meoutside,my sister ran up to me. She started crying,“She ‘s gone. Teresa,mommy’s gone. She‘s dead.” I couldn’t believe it. We jumped into the car and drove straight to the hospital. Most of my family were there. The silence was terrible. I knew I had to say goodbye.Today when I look back,I still miss my mother very much,but I know that I will live. My mother was a strong mother,who had the biggest heart. My mother was an angel walking on the earth. I will always remember her as living. When someone is asked who their hero (英雄) is,they usually say someone famous,like Michael Jordan or Britney Spears. When someone asks me who my hero is,I tell them,my mother. My mother lives every day. That is what makes her a true hero.根据以上短文内容,然后从每题所给的四个选项中选择选项。

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