Unit 1 Sports and Business_商务英语精读
体验商务英语综合教程1第二版-unit1【2024版】
Someone who works on a telephone switchboard, who you can call for help
An expert who studies financial data and recommends financial actions
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Skills Introducing yourself and others
Case Study Aloha in Hawaii
Key Language1 NhomakorabeaJob Titles
Match the words and the meanings
Business English
accountant cashier analyst
A person who takes and gives out money in a bank or shop
One that gives expert professional advice
One who uses the art of combining pictures, words and decoration in the production of books, magazines, etc
Business English
the company’s product strategy. S.A. ：French abbreviation for “company limited”. senior manager：a position which falls between
商务英语精读课件Unit1-3,Sports and Business
Unit One Sports and Business A PLAN FOR TEACHING Background Information Language and culture focus Structures of the texts Exercises Teaching Aim ★Cognitive Information: Business in Sports; ★Language Focus: Have a good command of the key words and phrases, the useful structures and the corresponding grammar. ★Communicative skills: Grasp the expressions of “complimenting”. ★Lexical Knowledge: Be aware of the meaning of the suffixes in the Extended Activities (-er, -or, -ant, -ent, -ee, eer). Steps of teaching 1. Revision 2. Led-in questions and answers 3. Background knowledge 4. In-depth study of the texts 5. Structure analysis Led-in questionHow Are Sports and Business Related? Your interest in sports is someone else’s business. Background knowledge Sport Business Sport business concerns the commercial side of sports management and encompasses many subjects including sponsorship, marketing, TV rights, merchandising, finance, legal issues, player representation as well as the management of the sports infrastructure. Language points 1) Key Words Reading I 1 revenue n. e.g. This year’s revenue of the government was less than that of last year.2 athlete n. e.g. top athlete pro (professional) football playere.g. She is the star player in her team. 3 capitalize v. e.g. You can choose to capitalize some of the value of your pension. 4 contribute v. e.g. He contributed 50,000 to the Red Cross.5 impose ( on ) v. e.g. Don’t impose your opinion on others. Imposition n. e.g. The county council has not yet given its consent to the imposition of any traffic regulations.6 boom n. e.g. Long holidays have brought about a travel boom. boom v. e.g. The turnover of the company has kept booming since the application of the new working method.7 dominant adj. e.g. As a dominant figure at the conference, he made an important speech and attracted much attention. dominate v. e.g. The attempt of the major powers to dominate smaller countries should be checked.8 implement v. e.g. The agreement was signed but its recommendation were never implemented. implementation n. e.g. The full implementation of the policy will take some time.9 enthusiasm (for, about ) n. e.g. Enthusiasm for his program is growing. Enthusiasm n. e.g. Anthropology is his enthusiasm. (un) enthusiastic adj. e.g. She was enthusiastic about taking ballet lessons. 10 subsequently adv. e.g. He apologized subsequently. Subsequent adj; (following in order or time) e.g. subsequent developments consequent adj. e.g. They tried toprevent an oil spill and the consequent damage to wildlife. 11 fit (in) v. e.g. These shoes fit me. Fit in (with) He doesn’t fit in with these people. Outfit n.& v. e.g. A hiker’s outfit consists of a backpack, hiking shoes, a torch, and a rope, etc. outfitter n. e.g. The outfitter provided everything needed for the safari 12 sole n. e.g. The underside of the foot, a shoe or boot is called the sole. sole adj. e.g. He is the sole survivor of the crash, all the others died. 13 established adj. e.g. The festival has become established as one of the town’s annual events. Establishment n. e.g. It was the establishment of his reputation that made him so successful. Reading II 1 loom v. (above/over/up out of) e.g. Suddenly the mountains loomed up out of the mist. loom n. e.g. Loom is a machine used for weaving cloth. 2 endorse v. e.g. All endorsed the treaty as critically important to achieve peace. endorsement n. e.g. Endorsement means writing your name on the back of a check or official document to make it legal. 3 high-quality adj. e.g. High-quality goods are sold well in the market. 4 low-cost adj. e.g. Low-cost airlines sell tickets at a low price. 5 rival adj. e.g. They were spying on their mutual rival partner. rival n. e.g. His best friend became his rival in the basketball team. rival v. e.g. His ambition les him to rival the career of Edmund Burke. rivalry n. e.g. Rivalry between brothers and sisters is common. 6 trend n.e.g. This style is the latest trend in fashion. trendy adj. e.g. I like trendy clothes. trend-setter n.e.g. A trend-setter is someone who popularizes a new fashion. 7 (health) gym n. e.g. A (health) gym is an athletic facility equipped for sports or physical training. 8 inextricable adj. e.g. an inextricable problem 9 pitch v. e.g. He had tried to pitch the series to all the major television networks. 10 respective adj. e.g. They are both successful in their respective fields. respectively adv. e.g. I’m referring to each of you respectively. 2) Key Phrases Reading I 1 bring one’s enthusiasm to e.g. The teacher tries to bring his enthusiasm to the classroom. 2 get to e.g. I got to reminiscing 3 put into practice e.g. The companies urge the government to put the committee’s agreement into practice. 4 capitalize on e.g. They capitalize on their success by raising prices. 5 contract out e.g. The company contracts the printing out to an outside firm. 6 be + adv. (well/ideally/uni。
商务英语精读2答案
商务英语精读2答案新编商务英语精读2练习答案Unit 1Reading IPre-reading:1. Brainstorming: (Key for reference)Exercises2. Choose the best answer to complete the following sentences.1. d2. b3. a4. d5. c1.Give the English word for the meaning provided.1.strategy2.endorse3.contract4.reinforce5.implement6. giant7.contribute8.impose9.logo 10.track 1.revenue 12.capitalise2.Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1.contracted out2. to be named after3. at the heart of4. capitalized on5. fair share of6. close to7. cashed in8. in turn9. reinforces 10. Endorsed 11. be retained 12. dreams of2.Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.She capitalized on Tom?s mistake in judgment and won the game.2.The conqueror imposed the acceptance of the conditions of peace on the defeated enemy.3.Our shop contracted with a local clothing firm for 100 jackets a week.4.His proposal has long been accepted ,yet so far it has not been put into practice.5.The committee?s report fully endorses the government?s proposals.6.Although he was quite well off, Allan didn?t contribute money to a social welfare projects.7.The child was named after its father.Word study1.a.The county council has not yet given its consent to the imposition of any traffic regulations.b.The government is said to have imposed a heavy tax on the import of luxuries.c.Teachers should try to avoid imposing their own beliefs on their students.2.a. Local people were praised for their calm response to the crisis.b. Being able to praise yourself will give you power and control over your own life.c. The police deserve a lot of praise for the way they handled the situation.3.a.The dull boom of the cannons could be heard in the distance during the war.b.Service industry has been booming in that industrial country since the late1970s.c.The impact of the property boom was first felt in the financial markets.4.a. Many young people have been contributing their time and energy to various kinds of social welfare projects.b. The government?s new policy contributed greatly to the commercial growth to the country.c. Henry wrote on some journals, appealing for contributions to cancer research. 5.a.He tried to implement his plan in a hurry and people were reluctant to accept it.b. At the end of the day most departments have to be left alone to implementpolicies.c.The two sides agreed upon an immediate implementation of the peace plan assoon as it was signed.Post reading:2) The following are marketing strategies often adopted by some companies:a)to advertise the fine quality of a product and the benefit of using the productb)to increase advertising expenditures to match competitionc)to reduce price or provide price protectiond)to package in different sizes to meet different needse)to provide special services, superior delivery, broader distributionf)to use unique distribution channelsg)to offer better discounts to distributorh)to develop brand extensionsReading IIDictationA true sportsman is fair and generous. He is a good loser and a graceful winner. If a sportsman breaks a rule in sports, he is punished; if he is courageous and generous, he is respected by all. The winner is not expected to be proud, and the loser should have no reason to feel discouraged. Fair play is considered the spirit of sport. So everyone must obey the rules and the referee.Comprehension1. T2. T3. F4. T5. F6. T7. T8. NM9. F 10. FVocabulary1. c2.a3. d4. a5. b6. b7. c8. d9. c 10. bSpecial useI. The following sentences contain different expressions of a future event. Read them and explain the meaning of the italicized words in each sentence.1.To talk about the future, we can use will in all persons. Shall is also possiblein the first person (usually with the same meaning as will).2.Talking about intending to do something in the future, we often use will with Iand we, but not shall.3.The present simple is used to talk about future events which are already …on aprogram?. This is particularly common when we refer to timetables.4.The present continuous indicates a future event, but it can also be about anexisting present situation: an invitation has been given and accepted.5.Be going to + infinitive here indicates that something is going to happenbecause we can see it coming or we have present evidence.6.Be +infinitive is often used to talk about arrangements which have beenplanned for the future.7.Be going to + infinitive is used here to express arrangement for a future event.8.The future progressive can be used to indicate that an action will be in progressat a particular moment in the future.9.Be about+infinitive is often used to talk about action already planned orarranged.10.Be on the point of + -ing V is often used to talk about something that is going tohappen very soon.II.Rewrite the following sentences with the suggested forms in the brackets. Make changes where necessary.1.We shall / will go back to see our childhood friends in the winter vacation.2.I will take care of the matter.3.The young man is going to take his girlfriend out on Sunday.4.I bet William will be working on Saturday.5.The New Year party is about to begin.6.The small ball is on the point of falling down from the desk.7.I?m to go and see my dentist this afternoon.8.Look at those dark clouds in the sky. It is going to rain.9.I?m seeing the doctor the day after tomorrow.10.Next Monday the Queen returns to London after her tour of the Commonwealth. III. Read the following story and use the verbs given in brackets to fill in the blanks. Make sure the verbs are in their appropriate (future) forms.1. is (Bob) coming/will (Bob) come2. ?ll (just) look/?m (just) looking3. is arriving/will arrive4. leaves5. arrives6. ?ll go and meet7. won?t kn ow 8. ?ll come9. ?re going10.?ll take11. am going to drive/will be driving/will drive12. ?re going to play/will be playing/will play13. ?ll be14.?ll be15. gets 16.?ll be17. ?ll be18. will wait/will be waiting19. ?m (just) about to turn/?m (just) turning 20. ?ll beTranslation1.The network sales executive began to put his plans into practice after research andinvestigation.2.Because their mother didn?t have her pension, the two sisters each contributed$500 a month to support her.3.Uncle Jim thought that a rise in the market would enable him to cash in.4.For years Robinson struggled hard, working in turn as an accountant, an agent,and a project manager.5.Yesterday, a $500,000 worth of painting was stolen from the museum.6.The businessmen who came to take part in the East China Fair rolled in from allparts of the country.7.They naturally associated the matter with the promotional plan.8.The book focuses on concrete analysis of the feasibility of the program.9.After introducing advanced technology, we can put out 20 machines every monthnow.10.Scholarship students accounts for nearly three fifths of the whole enrollment inour college.Cloze1. business2. stars3. court4. pitch5. advertising6. products7. richest 8. ring 9. Sponsors10.image 11.game 12.popular13.prize money 14.appearing 15.publicityExtended activitiesNew York New Yorker sail sailor compute computer foreign foreigner direct director serve servant assist assistant correspond correspondent shop shopper survive survivorinvest investor defend defendant immigrate immigrant reside resident lead leader southern southerner1. shoppers2. immigrants3. residents4. computer5. survivors6. leader7. assistant 8. sailors9. southerners 10.correspondentII.1. engineer2. mountaineer3. volunteer4. profiteer5. trainee6. appointee7. interviewee 8. Absentee1) Mr. King: If you don?t mind my saying so, your daughter is a very charmingyoung lady.Mrs. Smith: It?s very kind of you to say so.2) Susan is in a new blue sweater.Mary: What a beautiful sweater!Susan: Do you think it looks good on me?Mary: Yes, you look terrific in blue.Susan: I?m so pleased to hear that.Mary: Look, it matches your pants extremely well.Susan: Oh, you flatter me.Mary: No, I do like it very much. It must be very expensive.Susan: You won?t believe it, but it was really cheap.Mary: I wish I could find one just like it.3) Maggie bought a new pair of shoes.Maggie: What do you think of my new shoes?Cathy: They?re nice.Maggie: I?m glad you like them.Cathy: I like the color too. They match your dress very well.Maggie: Thank you for saying that. I bought them at half price.Cathy: That?s incredible! It is very lucky of you to find them.4) In an officeMr. Edward: You are a helpful assistant to me. I compliment you for your excellent work.Miss Simon: It?s very kind of you to mention it.Mr. Edward: If I may say so, you are the most efficient secretary I?ve ever met. Miss Simon: How kind of you to say so.Mr. Edward: You deserve it, really.5) Mr. Hunter: I?d like to express my admiration for your efficiency, Miss Smith. I?m wondering how you can manage to do all these in one day.Miss Smith: I?m glad you think so. But I should say without my colleagues? cooperatio n, I wouldn?t have completed the job so soon.2.UMBRO “TACTIC” FOOTBALL.3.MITRE “INFINITY PRO” FOOTBAL. It?s made of synthetic.4.￡6.5.ADIDAS “QUESTRA” ORBIT EUROPA FOOTBALL.6.Gilbert Rugby Ball.7.ADIDAS BASKETBALL. It?s made of rubber.8.It has adjustable goal height; the base is fitted with two wheels for full portability; it can be delivered home free of charge.9.Cat. No. 300/1154.10.It doesn?t contain a backboard.1. soccer j. ⾜球2. judo m. 柔道3. wrestling c. 摔跤4. water polo v. ⽔球5. badminton h. ⽻⽑球6. figure skating a 花样滑冰7. golf r. ⾼尔夫球8. baseball e 棒球9. rugby p. 英式橄榄球10. cricket k. 板球11. hockey s. (冰上)曲棍球12. boat race u 赛船13. softball b 垒球14. mountaineering i 登⼭运动15. motor racing f 摩托车竞赛16. boxing x 拳击17. marathon race l 马拉松赛跑18. skating y 滑冰19. skiing d 滑雪20. bowling o. 保龄球21. gymnastics g. 体操22. chess t 国际象棋23. weight-lifting q. 举重24. martial arts n. 武术25. shooting w 射击Unit 2Reading IPre-reading:1.Brainstorming: write down businesses which belong to different types of ownership(In many countries all of the types of business can be privately owned. Students may have different opinions about the current situation in China. In any case, the economic2.Pairwork:2) Ownership existing in China: state-owned, private ownership, public ownership, individual ownership, collective ownership, joint venture, foreign enterprise…5) Before the introduction of the policies of reform and opening to the outside world, China had a unitary public ownership economy, which lacked vitality. But since the reform and opening to the outside world, the Chinese government has encouraged the development of diversified economic elements while insisting on the primacy of public ownership. As a result, both the individual and private economies have developed rapidly. By the end of 1998, the registered industrial and commercial enterprises of individual and private ownership amounted to 32.4 million, and they had 78.24 million employees; Chinese-foreign joint ventures, Chinese-foreign cooperative enterprises and foreign ventures numbered 325,000, absorbing 265.6 billion yuan of foreign direct investments. The development and expansion of these enterprises have played important roles in many aspects, such as bringing convenience to people?s everyday lives, making up for the deficiency of construction funds, and introducing advanced technologies and management from abroad. At the same time the control of the public-ownership economy has been further strengthened. In 1999, the increased value of state-owned enterprises and industrial enterprises above a certain scale made up 24.7 percent of the notion?s total gross domestic. Now the mutual development pattern for diversified ownership with the public ownership economy as the mainstay has been basically formed. Exercise:2.Choose the best answer to complete the following sentences.1. b2. a3. d4. b5. b6. b3. Give the English word for the meaning provided.1.proprietorship2.capital3.legal4.liability5.dividend6.withdrawal7.dissolve8.corporation9.assets 10.dominate 11.utility 4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1. no more than2. to go into debt3. started, with4. will have to close down5. be defined, as6. consisted of7. accounts for 8. are liable for 9. be offset10. Running out of 11. in the extent of 12. formalities 5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.The annual output of the steel plant accounts for 40% of the total annual steel output ofthe country.2.He is not that old. I guess he is no more than45.3. Because of inefficiency of the management, the factory has closed down.4.He had the advantage over other young people of being born into a wealthy andpowerful family.5. In that wicked place, honest people were considered as fools.6. Any adult is liable for whatever he says or does.6. Word studyKey1. a. There's a big difference between knowing that something is true, and being able to prove it.b. The heat in Arizona is different from the heat here, since it's very dry.c. The two sides in the dispute still differ with each other over the question of pay.2. a. In Oxford Dictionary, the sportsman is defined as a good fellow who is fair toopponents.b.. People say that students are by definition idealistic and impatient.c. Each of us might define the concept of freedom in a slightly different way.3. a. This nation, with its developed industry, seemed likely to dominate the whole ofWestern Europe.b. After some discussion, peace and development were adopted as the dominantthemes of the conference.c. As our dominance of the market is seriously threatened by this new product,efforts should be made to retain it.4. a. The consequences of the recession in that country have extended beyond itsborders.b. He is so fully occupied that his working day often extends well into the evening.c. With some acceptable reasons, the student has got an extension to finish writinghis thesis.5. a. Each of the classes will elect two students to represent for the conference.b. We discussed these issues with a senior representative of the company.c. In about 5years, the firm has established adequate representation in Europe. Post ReadingTask 1Students can be guided to compare the three types of ownership in terms of: business scale, product range, business volume, employee motivation, corporate reliability, financial standing, financial support, business owner?s responsibility, corporate management, operation efficiency, operation cost, cash flow…Task 2Reading IIDictationThe corporate form of ownership has several advantages. The first is its ability to attract financial resources. A second advantage is that if the corporation attracts a large amount of capital, it can make large investments in plants, equipment and research. A third advantage is that a corporation can offer high salaries and thus attract talented managers.Comprehension1. T2. F3. F4. NM5. F6. F7. T8. F9. T 10. FVocabulary1. b2. a3. d4. b5. c6. d7. a8. b9. c 10. cSpecial use1. 1) a 2) b 3) b 4) b 5) a 6) c 7) b 8) c 9) d 10) d2. 1) will be cleaned, will have been cleaned 2) has made, has been made3) being signed, signing/to be signed 4) has been resulted, has resulted5) be increased, increase 6) were not agreed, didn?t agree7) was put, was put forward 8) being repaired, is being repaired9) encouraged, was encouraged 10)would be set, (should) be set Translation1.They will have to close down soon because business has been bad recently.2.We are running out of typing paper, so let the secretary buy some as soon aspossible.3.The committee for cultural development consists of 10 famous experts from 8universities of the country.4.The Post Office is not liable for damage to a parcel by mail if it is not insured.5.The supermarket goes into debt due to bad management.6.The small company, which had no more than 10 people 5 years ago, now has developed into a big business with 3 subsidiary companies.7.Prices of oil range from $28 to $30 a barrel in the international market.8.Selling is defined as assisting customers and helping them make a wise buying decision.9.This business serves customers in the form of high-quality products.10.Most consumers are dissatisfied with the after-sales services of computers. Cloze1. unpopular2. an3. employees4. privatisation5. defense6. concern7. sums 8. tax-payer 9. Since10.with 11.profitable 12.than13.pay 14.as 15.admiredExtended activitiesI.II.lazy laziness criticize criticismpartner partnership relation relationshiplikely likelihood careless carelessnessideal idealism leader leadershipscholar scholarship mother motherhoodadult adulthood tour tourismshy shyness friendly friendlinesschild childhood hero heroism1. Tourism2. childhood3. Laziness4. shyness5. scholarship6. helplessness7. relationship 8. heroism9. likelihood 10.leadership1) Mike: Is there any chance of my borrowing your typewriter?Tom: For how long?Mike: Until next Monday.Tom: Yes, I think that would be all right.2) Mr. White: Hi, Mr. Johnson. Can you spare me a few minutes? I?m totallyconfused by these accounts. Could you give me some advice?Mr. Johnson: What accounts? Oh, just leave them to me. You?re a new hand afterall.Mr. White: Thank you for the offer, but I have to learn how to deal with themall by myself eventually.3) On the trainPassenger A: Excuse me. Is this seat taken?Passenger B: No, it?s not.Passenger A: Oh, thank you.Passenger B: Oh, what a heavy trunk! Can I give you a hand?Passenger A: (He puts his trunk in the overhead rack.) No, thank you. I can manage,really.Passenger A: It?s hot, isn?t it? Could you oblige me by opening the window?Passenger B: My pleasure.4) Susan: Would you be so kind as to let me stay with you for a few days?Elsa: It really depends on when.Susan: Until next weekend, if it?s OK.Elsa: Oh, I?m so sorry. My sister will visit me the day after tomorrow.5) Mr. Blake: May I ask a favor of you?Miss Stewart: Yes?Mr. Blake: Could I bother you to get Mr. Irvin at Account Department on the telephone for me?Miss Stewart: All right. Let me do it for you. (She dials.) Hello, Mr. Blake calling Mr. Irvin, please. (to Mr. Blake) He?s on the phone. (She hands him thereceiver.)Mr. Blake: Mr. Irvin, I?m awfully sorry to say that I find myself in anembarrassing situation. I made another lunch date for today and forgot to enter it in my appointment book. May I bother you toset aside half an hour for metomorrow noon?6) Michelle: Oh, Harry, what?s up? Why are you staying up so la te?Harry: Today?s translation assignment is very difficult and I haven?t finishedit yet.Michelle: Would you like me to do it for you?Harry: It?s very kind of you to offer, but I think I can do it myself.7) Mrs. Smith: Philip, Philip, can you give me a hand?Mr. Smith: OK, darling.Mrs. Smith: Would you please join me in the kitchen? It?s getting late and we have vegetables to prepare. Mr. Smith: Leave it to me. I?ll make the vegetable salad.Robbie: Mom, how about me preparing the apple pie?Mrs. Smith: No, it?s all right. You just relax with your grandpa. I?ll get you to help serve later.8) Cathy: Would you mind if I turn the TV on? There?s a cowboy film onchannel 8.Fanny: Really? Wonderful! I?d like to watch it too. By the way, will you do mea favor?Cathy: Yeah?Fanny: I was wondering if you could lend me your car tomorrow.Cathy: No problem.1. unlucky in love2. in tears3. courtship4. agreement, agreement5. woo, woo6. on-off7. Romance 8. leap into bed9. deal 10.dowryMatch the following words about company ownership and economy with their Chinese equivalents.1. global corporation 33．全球公司2. multinational corporation 31．跨国公司3. holding company 21．控股公司4. trading company 32．贸易公司5. trust company 20．信托公司6. subsidiary company 2．⼦公司7. paper company 8．⽪包公司8. parent company 9．母公司9. industrial company 1. ⼯业公司10. public limited company (PLC) 3．(股票)上市公司11. private limited company 17．私营有限公司12. public utility company 24．公⽤事业公司13. big business 5．⼤企业14. small business 18．⼩企业15. small and medium-sized company 26．中、⼩型公司16. conglomerate 15．联合⼤企业17. overseas-funded enterprises 12．外资企业18. joint venture 4．合资企业19. single-proprietor business 30．独资企业20. partnership business 14．合伙企业21. joint-stock company 29．股份公司22. non-stock corporation 35．⾮股份公司23. state enterprise 25．国有企业24. public sector 28．公共部门25. private sector 13．私营部门26. manufacturing sector 6．⽣产部门27. service sector 34．服务业部门28. nationalization 19．国有化29. privatization 10．私有化30. planned economy 22．计划经济31. market economy 11．市场经济32. knowledge economy 7．知识经济33. economy of scale 16．规模经济34. mixed economy 27．混合经济35. controlled economy 23．受控经济Unit 3Reading IPre-reading:Exercise2. Choose the best answer to complete the following sentences.1. b2. c.3. b4. d5. c3. Give the English word for the meaningprovided.1. fashion2.classify3.trickle4.mature5.reject6. privilege7.fad8.imitate9.identify 10.adopt 11.appeal 12.casual4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1. in a way2. affordable3. in addition4. compete with5. has been trickling down6. based on7. appealing to8. has been handed down9. belief 10. is, disapproved of11. are more concerned with12. symbol 13. to speak of 14. rather than 15. originate5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.This man is concerned with environmental protection.2.It is no good for people to compete with each other.3.Direct taxation is usually based on income.4.In order to find a better job than the present one, Jack worked hard andlearned some necessary skills in addition.5.You should classify the information you have collected at your ownconvenience.6.It is a pity that classical music nowadays appeals to few universitystudents.7.Reading this novel, we can identify (ourselves) with the main character.6. Word study1. a. The recent rise in crime is a matter of considerable public concern.b.Deeply concerned at the news of an air-crash, Mr. Smith called theairline company for further information.c. A civil servant should be always concerned for the welfare of the people.2. a. Mail has to be classified in post office according to where it is to go.b. Eggs are classified by weight as Extra Large, Large, Medium, Small,and Peewee.c. The classification of books in the library helps people to find more easily thebooks they want.1.a. Identified as one of the most popular singers, Cathy was surrounded byherfans and pressed to leave signatures for them.b. It seems to some people quite natural to identify poverty with crime.c. To defend against loss or theft, the cards usually require the user to enter a personal identification number as well.4. a. The argument that the use of steam engine originated many other reformsisgenerally agreed upon.b. Today's ceremony is a modern version of a tradition which has its originsin medieval times.c. It's not a bad movie, but there's nothing very original about it.5. a. Feminists rejected traditional notions of the role of women in society..b. The young man keeps applying for jobs but constant rejections havedepressed and discouraged him.c. Catherine rejected many suitable men before settling on Tom.Post-readingTask 1Fashion was one means by which people competed with one another.People hope to raise their social position by following the fashions of privileged people. Fashion is a form of nonverbal communication that provides a way for people to express their identities and values.People follow fashion to make them more attractive.People treat fashion as a symbol of rebellious political and social beliefs.Reading IIDictationWhat is your dress sense like? Do all clothes suit you? Can you wear any style or color you like and still look good? For most of us, the answer is no.We have to choose our clothes carefully to suit ourselves and the shape of our body.Patterns make things look different, so if you are not as slim as you would liketo be, wear dark colors or choose suitable patterns. If you are tall and thin,don?t wear vertical stripes. A T-shirt with horizontal stripes, on the other hand, will make your shoulders look broader. Comprehension1. F2. T3. T4. F5. NM6. T7. F8. T9. F 10. FVocabulary1. c2. b3. a4. a5. a6. d7. d8. c9. b 10. bTranslation1.Though we?re not concerned with who is right or wrong, we want to find out thecause of the accident.2.This chain store sells a variety of men?s wear and women?s wear.3.It turned out that the gold watch of the hotel manager had been handed down tohim from one generation to another in his family.4.The size of garments can be classified into four types: small, medium, large andextra large.5.Hemingway was good at describing bullfighting, which originated in Spain.6.In a way, the entrepreneurs with the most practical experience are the wisest andthe most capable.7.It was because of its challenging nature that the chance of working abroadappealed to him.8.The committee disapproved of the proposal because they were not willing to runthe risk of losing money.9.As the phrase was used repeatedly, it began to take on a different meaning.10.Many recent immigrants to America often cling to the values of their ownnations.Cloze1. demanding2. Models3. under4. Advertisers5. pose6. in7. follow 8. acting 9. desired10.photographed 11.fashion 12.specific13.charge 14.fees 15.contractsExtended activitiescover →coverage long→length propose →proposal marry→marriage warm→warmth survive→survival store→storage true→truth refuse→refusalpack→package grow→growth dismiss→dismissalstop→stoppage young→youth arrive→arrivalblock→blockage wide→width bury→burialII.patient patience inefficient inefficiencybrave bravery curious curiositycertain certainty machine machinery。
unit1 sports and business
2. Famous brands and sportswear
Brand Country Trademark Logo
NikeU.S.A来自Just do itAdidas Germany
Impossible is Nothing
Reebok
Britain
I am what I am
Puma
Germany
football 足球, soccer英式足球, rugby 橄榄球, basketball 篮 球, volleyball 排球, tennis 网 球, baseball 棒球, handball 手 Ball sports 球, hockey 曲棍球, golf 高尔 夫球, cricket 板球, badminton 羽毛球, table tennis 乒乓球…
Athletic sports
Individual sports
gymnastics 体操, horizontal bar 单 杠, parallel bars 双杠,rings 吊环, side horse 鞍马, weight-lifting 举 重, boxing 拳击, Greece-Roman , , wrestling 古典式摔跤, unrestricted wrestling自由式摔跤 , judo 柔道, fencing 击剑…
Nothing is possible
Umbro
Britain
One love
LI-NING
China
Anything is possible. Make the Change.
Other terms
stadium 运动场, track 跑道, ring 圈, ground / field 场地 , pitch (足球、橄榄球)场地, court 网球场, gymnastic apparatus 体操器械, swimming pool 游泳池, athletic sports田径运动, competitive sport 竞技性运动, contact sport身体接触项目(足球, 摔跤等), individual sport 个人 与个人比赛的项目/ 单项体育, indoor sport室内运动, outdoor sport 户外运动, interuniversity sports 大学校际 运动会, national sport 民族体育; 本国最流行的运动项目, non-ball sport, 非球类运动, participating sport 群众广泛 参加的运动项目, team sport 成队比赛的运动项目(篮球, 排 球, 足球等), manager 经纪人, instructor/coach 教练,技术 指导, guide 领队, trainer 助理教练, referee / umpire 裁 判, sportsman / sportswoman / contestant / competitor / player / athlete 运动员, professional 职业运动员, amateur 业余运动员, enthusiast / fan 迷,爱好者, favorite 可望取胜者, outsider 无取胜希望者, champion 冠军, record 纪录, record holder 纪录创造者, Olympic Games 奥林匹克运动会, Winter Olympics 冬季奥林匹克运动会
商务英语1-businessenglish_第一单元
商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试，正是应征单位决定是否要延揽应征者的依据。
在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。
怎么样的谈话内容和态度，才能使你脱颖而出呢？英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。
人民大2023综合商务英语(第1册)(第二版)教学课件综合商务英语B1 U1
Questions on Text A
(3) The profits that a firm earns are dependent on three conditions. What are they? --First, there needs to be a demand for the service that a firm offers. Second, a firm need to attract customers, meaning that they choose a firm instead of their competitors. Third, to earn high profits, a firm need to keep their expenses low.
Questions on Text A
(5) Sequence five factors of production in Text A from the most important one to the least important one, and give reasons for your choice. The most important one is human resources. Human resources are the people who are able to perform work for a business. They may contribute to production by using their physical abilities. The second is natural resources, and it is commonly used by businesses to produce products or services is land.
新编商务英语精读1教案
新编商务英语精读1教案一、教学目标1.学习商务英语基本单词、短语和句型，加强商务英语听说能力；2.掌握商务英语的基本知识和技巧，提高商务英语阅读和写作能力；3.培养学生良好的商务英语应用能力，使其能够在商务活动中自如运用英语进行沟通。
二、教材分析《新编商务英语精读1》是一本以商务英语为主题的教材，共分为10个单元，每个单元均包含了商务英语的常用词汇、短语和句型，并通过各种案例对商务英语的应用进行了分析和讲解。
该教材属于高等教育出版社推出的商务英语教材系列，适用于高职院校和中职学校等相关专业。
三、教学重点和难点教学重点1.掌握商务英语基本词汇、短语和句型；2.培养学生商务英语听说能力；3.通过案例分析，加强学生的商务英语应用能力。
教学难点1.帮助学生掌握商务英语的特点和应用技巧；2.针对学生商务英语表达中的困难点，进行详细的分析和解读。
四、教学方法1.通过课堂教学和多媒体技术相结合，提高学生的学习兴趣和参与度；2.将商务英语的应用技巧贯穿整个教学过程，注重培养学生的实际应用能力；3.通过案例分析，加强学生对商务英语应用的理解和掌握。
五、教学内容与进度第一节课程介绍1.课程目标和教学方法介绍；2.学生自我介绍。
第二节商务英语基本词汇1.商务英语基本词汇介绍；2.商务英语单词拼写规则和口语练习。
第三节商务英语常用短语1.商务英语常用短语介绍；2.商务英语短语的实际应用。
第四节商务英语基本句型1.商务英语基本句型介绍；2.商务英语句型的实际应用。
第五节常见商务场景对话1.常见商务场景对话介绍；2.商务场景对话的模拟演练。
第六节商务英语写作技巧1.商务英语写作技巧介绍；2.商务英语写作案例分析。
第七节商务英语听力技巧1.商务英语听力技巧介绍；2.商务英语听力练习。
第八节商务英语口语技巧1.商务英语口语技巧介绍；2.商务英语口语练习。
第九节商务英语阅读技巧1.商务英语阅读技巧介绍；2.商务英语阅读练习。
第十节期末考试1.期末考试准备和复习；2.学生考试答题。
最新商务英语精读1unit-1精品课件
第十五页，共37页。
分销方式或提供新的服务。他必须能够判断人们发明创造的价值，不论它 是一个新玩具，一个新的归档方法，或一种新的广告方式。最后，他承担 业务的所有风险。
第十页，共37页。
Cultural Background
B. Entrepreneur (企业家) A person who risks his or her time,
effort, and money to start and operate a business is called an entrepreneur.
accounting n.
insurance n.
capital n.
factor n.
第六页，共37页。
venture n.
limit n.
estate n.
process v.
share n. bankrupt a.
第七页，共37页。
data n.
initiate v. purchase v.
Teaching Courseware: New Business English
Intensive Reading Book One
第一页，共37页。
Unit One --- Reading I The Essentials of Business
Warm--up Text
Translation Notes
People or Organizations Engaged in Business:
A 商务英语精读第一册
8
6. In everyday language, capital means several things. The most general meaning is wealth or money. But it also refers to the equipment that money purchases 购买某物 . As one of the basic factors of production, capital is all of the things that workers use in production and distribution. It includes their tools, machines, and buildings such as factories and warehouses货舱where goods are produced and stored. Capital, therefore, refers to anything that helps to produce and distribute goods. 7. Putting together land, labor, and capital to make something of value, is called entrepreneurship. The entrepreneur is the person responsible for controlling and directing the other three factors. The entrepreneur does not make things with his own hands unless he is also a worker. In a business the workers take orders from the entrepreneur. He is the leader, and the employees follow his direction.
商务英语课程教学大纲
商务英语课程教学大纲课程编号：66010821024学时：280学分： 16适用专业：高职商务英语专业考核要求：形成性考核（30℅）和终结性考试相结合（70℅）一、课程目的和任务本课程的教学目的是培养学生掌握扎实的英语语言基础知识，掌握基本的商务知识、商务沟通、商务谈判技巧以及在商务情景下的外贸、金融、财务等相关词汇、知识，并能够在商务场景中的使用英语语言知识和商务知识、技巧，服务于国际商务事宜，成为适应社会需要的应用型涉外商务工作者。
通过第1-4学期的教学，学生应进一步提高基本的听、读、说、写、译的能力。
在本课程终结时，学生应达到如下要求：1、知识要求：随着中国入世，国际经贸交往不断扩大以及我国以经济建设为中心的国策，外语专业教学中对增加经贸，金融等方面知识的要求非常迫切。
二十一世纪的外语复合型人才应具有以下特征：宽广的知识面，较强的专业知识，扎实的外语基本功和较强的能力。
作为新世纪商务英语专业的学生，应掌握市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识，为进一步学习后续的商务英语专业课程，毕业后成为适应社会需要的应用型涉外商务人才打下坚实的基础。
通过学习有关商务活动的实用材料，学生应熟悉并掌握主要的商务语言和用法，并注重交际能力，合作能力，处理商务及外事的能力，独立提出建议和讨论问题的能力等的培养。
2、技能要求：1）听力方面学生能听懂正常语速为每分钟约140-180个单词的日常生活和商务活动的谈话，类型涉及电话，采访，讨论，演讲，会议发言等。
要求学生能正确辨认听觉信息，并做出适当判断，并能结合具体语言环境，理解所听内容的深层含义，把握说话者的态度和意图。
2）阅读方面能看懂图表，正确理解商务专业词汇，能读懂英美报刊杂志上中等难度的商务英语文章，了解作者的观点与态度，把握其内涵，获取准确信息，阅读速度在每分钟120-180个单词。
新编商务英语综合教程2第二版答案sports and business
新编商务英语综合教程2第二版答案sports and business 1、40．Star wars is ______ adventure film and it is very interesting. [单选题] *A．aB．an (正确答案)C．theD．/2、( ) ________ large the library is! [单选题] *A. WhatB. What aC. How(正确答案)D. How a3、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat4、29．______ my free time, I like listening to music. [单选题] *A．AtB．OnC．In(正确答案)D．About5、They lost their way in the forest, and _____ made matters worse was night began to fall. [单选题] *A. thatB. itC. what(正确答案)D. which6、This girl is my best friend, Wang Hui. ______ English name is Jane.（）[单选题] *A. HeB. HisC. SheD. Her(正确答案)7、I shall never forget the days（）we worked on the farm. [单选题] *A. when(正确答案)B. whatC. whichD. on that8、He always found it hard to satisfy himself. [单选题] *A. 控制B. 满足(正确答案)C. 了解D. 批评9、The students in that university are not fewer than（）in our university. [单选题] *A. the oneB. thatC. themD. those(正确答案)10、We _______ play basketball after school. [单选题] *A. were used toB. used to(正确答案)C. use toD. are used to11、So many people will _______ to their work after the Spring Festival. [单选题] *A. get inB. get onC. get offD. get back(正确答案)12、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)13、This is _________ my father has taught me—to always face difficulties and hope for the best. [单选题] *A. howB. whichC. that(正确答案)D. what14、Mum is ill. I have to _______ her at home. [单选题] *A. look after(正确答案)B. look forC. look outD. look forward to15、( ) Do you have any difficulty _____ these flowers？I’d like to help you if you need.[单选题] *A in planting(正确答案)B for plantingC with plantingD to plant16、It seems slow for children to become _____ ,while adults often feel time flies. [单选题] *A. growns-upsB. growns-upC. grown upsD. grown-ups(正确答案)17、I’ve _______ a job interview today. [单选题] *A. haveB. had(正确答案)C. hasD. have gone to18、When we take a trip,we usually have to _______ a hotel. [单选题] *A. takeB. stayC. book(正确答案)D. bring19、24．I often ask my English teacher some questions ________ e-mail. [单选题] *A．by(正确答案)B．inC．forD．with20、It was（）of you to get up early to catch the first bus so that you could avoid the traffic jam. [单选题] *A. senselessB. sensible(正确答案)C. sentimentalD. sensitive21、38．These workers ___________ this bridge since one year ago. [单选题] * A．buildB．are buildingC．have built (正确答案)D．built22、I have seldom seen my father（）pleased with my progress as he is now. [单选题] *A. so(正确答案)B. veryC. tooD. rather23、11．________ big furniture shop it is! [单选题] *A．HowB．WhatC．What a (正确答案)D．What an24、12．Who will ________ the Palace Museum after Shan Jixiang retires? [单选题] * A．in chargeB．in charge ofC．be in charge of (正确答案)D．be in the charge of25、32．There are about __________ women doctors in this hospital. [单选题] * A．two hundred ofB．two hundreds ofC．two hundredsD．two hundred (正确答案)26、I repeated my question several times. [单选题] *A. 到达B. 惊奇C. 重复(正确答案)D. 返回27、This is not our house. lt belongs to _____. [单选题] *A. the Turners'B. the Turners(正确答案)C. Turner'sD. Turners28、——Have you（）your friend Bill recently? ———No, he doesnt often write to me. [单选题] *A. heard aboutB. heard ofC. heard from (正确答案)D. received from29、This kind of work _______ skills and speed. [单选题] *A. looks forB. waits forC. calls for(正确答案)D. cares for30、( ) It tells what is going on ___the county and all____the world. [单选题] *A. across; over(正确答案)B. all; acrossC. in; inD.to; for。
商务职场英语Unit-1-4-(课文录音稿)
Martha: I think it’s time we started thinking about our future and making decisions about what we want to do when we finish this course.John: Oh, Martha, you’re always so serious! We still have two months before we take our final exams. Martha: I know, but you can’t just suddenly wake up the day you finish college and find a job. You need to plan.John: You’re right, of course. But where do we start? The course we’re taking is General Business and there are so many choices like Human Resources, Sales, Marketing, Finance, and so on. And I’m not even sure what I’m interested in.Martha: Yes, I know. There’s a lot to think about, but maybe we can start by thinking about our specific interests in Business. For example, I think that you should go into Marketing.John: I’ve thought about that too, but I’m not sure. I suppose we should think about our different strengths and weaknesses in each area. A job in Human Resources or Management would probably suit you. You are bossy—you just love telling people what to do!Martha: Hey, that’s not true. It’s just that I like organizing people and I think I’m pretty good at it. John: Well, build on your strengths. I think we should also have a look at some ads and find out what kinds of jobs are out there in the real world.Martha: Okay. Let’s buy the newspaper every day this week and look at job ads in Business. We could also go to some companies and find out what skills and qualifications are needed for each department.John: Good plan. I think maybe we should go to see our college counselor too. She may have some useful advice for us.Martha: Let’s do that. I’ll call her office tomorrow and see when we can get an appointment. I’ll arrange for both of us to see her.John: Great! I’ve got to hurry. I have a class in ten m inutes. Bye.Martha: Okay. See you later.T-3Mrs. Mills: Good afternoon, Martha and John. It’s goodto find students who are thinking about how to get a job.Basically, it’s a process and certain steps need to be followed. Let me take you through the most important ones.**But before we even begin we need to focus your search by matching your interests with your skills, abilities, personality,①training, and qualifications.Now, I see from your files here that you are both taking General Business courses and will graduate in June. The field of Business is very broad, ②so we need to think of your particular strengths and what you do and do not enjoy doing.**For example, if either of you like working with and helping other people you would probably enjoy a career in Human Resources. The responsibility of the Human Resources employee is t o③match the person with the position. Recruitment can be done externally when a new employee is brought into the company or internally from within the company, which might involve promotion. The HR department also looks after staff development, welfare, and motivation. In other words, here you try to keep everyone happy.Now if that’s not you and you think you would enjoy the more aggressive side of the business world, there is sales and marketing.④There your focus is the customer and convincing him to buy and for this kind of job you need to be tough.And, of course, if you like precision and attention to detail, there is the world of finance.⑤This kindof job includes the many aspects of calculating expenses, profits, revenue, and of course, investment. You are going to have to give this some thought and not only about the jobs themselves, but the kinds of companies where you can work, which will make these jobs vary.In the meantime, I can get you started on the form-filling, CV writing, and tips for interviewing. So shall we begin?T-4Martha: John, remember Mrs. Mills talked about strengths and weaknesses? I’ve seen those on the applications and find it really hard to look at myself and decide what my strengths and weaknesses are.John: I know, my brother said it’s a matter of finding the balance between selling yourself and what you are good at, but not making yourself sound perfect. In other words, you need to be a bit critical of yourself without overdoing it. OK, so let’s think and help each other out.Martha: Well, John,I think you are really good at networking. **You have a way with people and making contacts that I think would be very good in sales and marketing.John: Wow, thanks, Martha. You’re normally not so nice to me. As for you, I think your skills are organizational. You are very good at planning and seeing things through. This is definitely one of my weak areas. I think I’m just a bit lazy about getting myself moving.Martha: Well, John, I don’t think it’s a good idea to tell a prospective employer that you’re lazy. You can’t completely hide the negative, but you need to put it in a more positive way. How about saying that you might be considered a bit disorganized, but that’s beca use you focus on the communication side of the task and you’re working on your organizational skills.As for myself, I could say that some people might say that I’m impatient, but this may be because I have a lot of drive and enthusiasm to get the job done. **I still organize myself and check everything as I go along.T-5HR Manager: Your resume is a very important document and with your application and cover letter it’s the employer’s first introduction to you, and the measure of your suitability for the j ob. Remember that employers receive a lot of applications, so you have to make all your documents as readable and as user-friendly as possible.The layout of your resume should be in a simple font, 11 or 12 point in Times New Roman or Arial script. Your contact details should be up-to-date and the e-mail address serious and not too much of an attention-grabber.We generally advise people not to include age and marital status because some people object to being asked these questions. Likewise, you don’t have to include information about your religion though sometimes this question may appear on the application form. It’s advisable to include all information about your work experience, including temporary and part-time jobs since this will give the employer some insight into your background in dealing with customers and working as part of a team. Of course, give all relevant information about your education and include details on your involvement in sports and volunteer work, too, because this shows your personality. Of course, you should read the job ad carefully and follow the instructions given there. Make sure that you get approval from your references before including their names on your resume.Any questions?T-6Manager: Jane, what was your overall impression of the applicants?Jane: I was impressed with both, but for very different reasons.Manager: Yes, I agree. Applicant 1 has quite a lot of experience—overall 20 years, but is a little shortin academic qualifications.Jane: Yes, that’s true whereas Applicant 2 has an M.A. in HR, and a very recent one, as well as a General Business degree. It’s very important to have up-to-date theoretical knowledge. Manager: You’re right about that, but on the experience side don’t you think she’s a little weak? Jane: Of course, but she’s worked at that mortgage company, which has given her some experience on the financial side of things whereas Applicant 1 has had more experience, but in more general situations.Manager: True, but look at the wide range of responsibili ties he’s had in very important HR areas at management levels.Jane: But we’re looking for someone who’s a team player and that’s probably easier for a person who’s new in the workplace. I wonder about the flexibility of a person who’s been in management f or so long.Manager: Let’s invite them both for an interview and keep these questions in mind as we’re interviewing.Jane: Good plan. I’ll call them and make arrangements.T-7John: Can I send an e-mail instead of a cover letter with my application?Teacher: Yes, of course, if an e-mail address is included in the ad. Martha: I know we use e-mail all the time and chat to each other, but①can I use it in the same way for business communication? Teacher: No, definitely not. There are certain rules you have to follow—we call it e-mail etiquette and it’s important that you follow all these conventions.Martha: Sometimes we don’t use an opening greeting in our e-mails. Is that OK for business e-mail? Teacher:②You should always open with a greeting and end with a final salutation. When you don’t know the person, use the same opening as you would for a letter, that is. Dear so and so . . .④Make sure you add your signature at the end. If you’re sending an e-mail to a colleague or friend you can just use the person’s name.John: What about length? I don’t like reading from the computer screen and③I hate it when I get a long e-mail.Teacher: I think most of us feel like you, John. It’s good to stick to one page—no more than a letter-sized page if printed out. You should use paragraphs as well.⑤When you look at the cover letter you see it’s divided into paragraphs—you should do the same on the e-mail.John:⑥Can I depend on the computer to do the spell-check and grammar-check?Teacher: No, not really because, as you know, that feature is not always available on the e-mail program so make sure you check and edit it yourself.⑦Remember also that it’s OK to add gimmicky things like smiley faces when e-mailing friends and family, but never in a business e-mail.T-8Speaker: Knowing how to prepare and behave is one of the keys to a successful interview. First impressions are based on appearance, so it is very important to pay attention to how you dress.①Wear clothes that are fashionable, but appropriate and②never show up for an interview in flashy loud clothing. This gives a very poor impression and possibly causes interviewers not to take you seriously. Remember, before you go to the interview,③do your homework and find out all you can about the company. Then when you go inside④you can relax and be natural. Wait for the interviewer to invite you to sit down and⑤be formal and polite in your opening greeting.⑥Never say anything negative about a past employer even if you have had unpleasant experiences in your last job.⑦Do n’t be afraidto keep eye contact with your interviewers and try to⑧avoid giving short answers to questions. You can direct the flow of the interview by developing your answers.T-9Interview 1Interviewer: Have you checked out our company on the Net?In terviewee: Yeah, there’s a lot of stuff out there.Interviewer: Were you impressed with what you read?Interviewee: Yep, sounds pretty good.Interviewer: Are you interested in working for us?Interviewee: Yeah, I think so.Interview 2Interviewer: What appeals to you about working for a company like ours?Interviewee: Well, from what I have researched I think working with your company would be very challenging and would also give me the opportunity to learn and interact with experts inmy field.Interviewer: What kind of asset do you feel you would be to the company?Interviewee: Well apart from the qualifications and experience that I have, I also feel that I am a highly motivated person who is capable of working in a team or alone.Interview 3Inte rviewer: So, you’re interested in joining our company.Interviewee: Yes, that’s right.Interviewer: Do you know anyone who works in the company at the moment?Interviewee: Yes, I have a couple of friends who are working here.Interviewer: And what have they told you about the company?Interviewee: That you are all very nice and helpful.T-10Speaker: In the traditional approach to selling, the salesman was someone who did it because he couldn’t find another job. Selling often meant sticking your foot in th e front door, bullyingyour way into a home, or conning the person into coughing up for a product that they mayor may not need like a set of encyclopedias for the children. These days the image of thesalesperson has changed drastically and a lot of preparation and psychology have gone intoturning out a good salesperson. Still it does help if you have certain personalitypick up on the personality traits of another and build on this insight to create an emotional link is likely to succeed atsales. Such a salesperson recognizes the indecisiveness of a prospective customer and helpsthem make up their mind in favor of the product. It’s important that the salesperson likespeople and is able to tune into their different needs and wants. It’s also important to be agood listener and pay attention to the value system of the customer. It’s also a good idea tosell products that interest you as this makes selling easier.T-11Salesperson: Good morning.Can I speak withGeraldine Murray, please?Woman: Speaking. How can I help you?Salesperson: My name is William Cosgrave and I work for Telefast, a cost-cutting company that will reduce your phone bill by at least half. I hope this is a convenient time to talk.Woman: Well, I am a little busy right now . . . What’s it about?Salesperson: Oh, I’m sorry. I hope you received the brochure we sent out on how to cut your phone bills in half.Woman: No, I didn’t receive anything, but if there’s a genuine way to help reduce my phone bills, count me in. Can you give me a quick explanation?Salesperson: Certainly. It’s quite simple. I can send you information on the different deals that we offer.If you’re interested, just complete the application form and send i t back. We have a specialoffer if you sign up this month. For just $6.99, you get all local calls free for one month andafter that a 50% reduction on these calls. And if you make international calls atoff-peak times, there is a 40% reduction and a 25% reduction at busy times.Woman: Hmm . . . that sounds interesting. How do I sign up for this?Salesman: Just give me your address and I’ll send out the information today. Remember, if you want the free calls for a month, you need to apply right away. Can I just check that I have yourcorrect address?T-12Speaker: Today, I am going to give you some advice regarding what to do and what not to do when giving a presentation. It’s important to remember that though your purpose is to inform and share with your audience, you should select what they can comfortably deal with in a single sitting and not overload them with minute details. The next thing you must ensure is that you arrive organized for your presentation with your notes in order. The content should be organized in a logical way and you should inform your audience of this layout in your introduction. Make sure you do not wander into asides and unrelated comments. Stick to the main point. Also, it’s important to establish a good rapport with the audience and to make eye contact with your listeners. Don’t shout or whisper, but speak clearly and loud enough for everyone to hear. Keep your voice at a comfortable speed. Finally, conclude by summing up the essential points and then ask if anyone has any questions.T-13Presenter #1: Hi, everyone. Good to see you all here and thanks for coming along. I hope you will find my topic interesting and not boring. Okay, let’s start, shall we? Can you all sit down and listen, please? Right now, where are my notes? Hmm . . . they’re in a bit of a mess. Hang on a minute while I get organized.Presenter #2: Good afternoon, everyone! Welcome and thank you for coming along to the presentation.Today, I would like to look at some recent trends in the sales of organic produce, especially through supermarket outlets. The talk will last about forty minutes and then we will have about ten minutes at the end for discussion, so please save your questions until then.Presenter #3: So, we’ve looked at how the Organix Company got started and we have considered one of their principal achievements. Before considering their other two important accomplishments, let’s take a quick look at the management structure of the company. Now does anyone have any suggestions as to what those two other accomplishments are?T-14Kathy: Good morning. Furniture Wholesalers. Can I help you?Benson: Hi. This is Craig Benson here from Hooliers Hotel.Kathy: Oh, hi, Mr. Benson. How are you? It’s been a while.Benson: Yes, hasn’t it? I think it’s been over a year since we talked. How’s business?Kathy: Very good. We’ve expanded. We opened a new warehouse about six months ago and took onfive new employees.Benson: That’s great! I hope you are not too busy to fill our order. We’ve expanded also and need lot s of new furniture.Kathy: Oh, that’s great. So how can we help you?Benson: Well, first I need to know if we can have a rush on this order since it’s coming up to summer.We need to have it delivered before May 15.Kathy: I’ll have to check with deliveries. Let me know what you need and then I’ll get back to you. Benson: Fine. Right, let’s see—10 double beds, 20 single beds, 30 closets and matching dressers.That’ll do for now but I think we’ll also need some dining room furniture.Kathy: Okay, that’s 10, 20, 30, and 30. Let me call you back in an hour or so after I’ve checked delivery availability. Then I can get all the details for delivery if it is possible.T-16Sales: . . . so, I’ll need to set up a new account for you, especially if you say that you want to becomea regular customer. First of all, let me have the name and address of your business.Buyer: Okay, the name of the restaurant is Totally Natural and the address is 43 Riverside Way, Delham.Sales: Delham . . . Right, that’s just inside the li mit of our delivery service. Now just give me an account number that we can use for all our transactions. With this number, it’ll be easy to find your account details each time you call.Buyer: I see. Okay, let’s use 1979. It’s easy to remember as it’s the year I was born.Sales: Okay. We put TF in front of that, which stands for Truck Freight. So, when you call, please quote TF-1979, which is your purchase order number. Now what can we prepare for you today? Buyer: Today we need 5 pounds of cauliflower, 10 pounds of potatoes, and 8 pounds of onions. Sales: Right. That, according to our codes, is 5 x #05, 10 x #04, and 8 x #02. Items will be delivered first thing tomorrow morning.T-17Situation 1Customer 1: Hi, I was in your store last week and I bought myself a jacket. I wore it for a few days, but I really didn’t like the color. I’m wondering if I can exchange it or get my money back.Situation 2Customer 2: Good morning. I’m calling about the digital camera that I bought yesterday. When I tried to use i t today the zoom lens didn’t work.I’d like to return the camera and get a replacement or talk with someone who knows something about the camera who can perhaps guide me through the process.Situation 3Customer 3: Hi, there. I just picked up a TV at your store yesterday afternoon and when I was taking it out of the car it sort of accidentally fell. It looks okay, but the picture is pretty fuzzy. Do you think I can have someone look at it or get a replacement or a refund?T-18Situation 1Customer: Good afternoon. I would like to speak with the manager, please.Salesperson: Why? What’s your problem?Customer: Well, I bought this DVD here three weeks ago and have had several problems with it in that short time. Each time, I bring it back here, someone looks at it, adjusts something, and saysit’s okay. But then when I get home it doesn’t work.Salesperson: Hmm . . . Are you sure you know how to operate this machine?Customer: Young man, I’ve been a customer at this store for several years and no one has ever spoken to me like this before.Salesperson: Okay, okay. I’ll get someone to have a look at it.Situation 2Customer: I’m returning this jacket because it’s not really the right fit and it’s sort of heavy. Salesperson: I’m very sorry, sir, but that jacket w as bought during the sales and the store policy is no refunds on goods bought during salesCustomer: Oh, be reasonable! It’s just a jacket. I’m sure you still have some others inside. Surely you can exchange just one jacket.Salesperson: Sir, it’s impossible. Our policy clearly states “No exchange on sale items.” I can’t do anything to help you, I’m afraid.Customer: Oh, this is ridiculous! I’m never going to shop here again!Situation 3Customer: I just bought this new TV and when I got home it didn’t work.Salesperson: Okay, if you could wait a moment, I’ll have someone look at it.Customer: Look, I have been waiting for five minutes! I can’t stand here all day. I have to get back to work. Listen to me. I need this TV to be fixed right now or I need a replacement Salesperson: Please stop yelling. The service manager is busy right now and so you’ll have to wait. Customer: I’m not going to put up with any more of this. Call the manager right now!T-19Speaker: The Internet has expanded our choices of where and when to shop, but it also has its hazards.Here are some things that you should think about before becoming an Internet shopper.It is safer to buy from reputable companies, so do a little research on the company before making your purchase. Check carefully all the contact details of the company. Look for a street address and a landline telephone number, not just an e-mail address. Also, consider any extra costs—things like shipping costs and taxes—that you may have to pay and decide if it’s actually wo rthwhile buying online.Generally, people pay for online goods with credit cards. Make sure that the site is secure. At the bottom of the page, you should see a small “s”—which stands for “secure”—along with a picture of a padlock. Make sure you keep copies of the order form and the acknowledgement notice that you receive.When you buy online, you have the same legal rights as when you buy in a store. However, it’s very important to read all the terms and conditions of the sale before you buy.Always check your bank statement after making a purchase and make sure that only the amount that you paid has been deducted from your balance.Each country has its own consumer affairs offices that should be able to advise you if you find that you have been cheated while shopping online. The most important thing to remember is “If in doubt, don’t buy.”T-20Speaker: Companies advertise their products for three main reasons.①The first reason is simply to inform the public that a particular product or service exists. This type of advertisement gives factual information about a product, provides price details and information about any special offers. This is called informative advertising and it concentrates on just giving the essential details. It’s often used to give in formation about household products that people buy regularly.②The second type is persuasive advertising and its function is to convince people to buy aproduct or service. The advertisement tries to achieve this by telling people that the product or service will bring beneficial changes to their lives. This often happens with cosmetic products where a person is persuaded that a certain face cream will rid them of wrinkles and make their skin look fresh and young. Services like cosmetic surgery work on the same principle.③The third type of advertising is known as competitive advertising because the purpose here is to convince people that a particular company’s products or services are better than any other produced by its competitors. In some countries, companies are allowed to mention their competitors by name in their advertising. In other countries, this is not permitted.T-21Speaker: Branding, like marketing, is as old as the concepts of ownership and selling. In former times, people branded an item simply to show who the owner was and, of course, this is still one reason behind branding. In the past, a mark was placed on the ear of a sheep or cow to identify the owner. In the same way, the earliest craftsmen put a simple mark on a product to show ownership. This was often just the craftsman’s name, in the same wa y that a painter still signs a painting. The marketplace was somewhere you went to get your practical needs and the sign or brand indicated the person who could satisfy those needs.In the 21st century, brands are more likely to signal the availability of a product, but their role has changed quite a lot. While still indicating where a product can be found, the scope of the brand is much wider now and is often associated with certain qualities the product may have. In addition, certain brands have become status symbols, particularly among young people. This can be seen in all kinds of goods such as sportswear, shoes, T-shirts, and even in services where a hotel brand does not indicate just a bed for the night, but a whole host of associated luxuries.T-22Speaker: Good morning, everyone. Well, I think we are all clear by now about the importance of knowing as much as possible about potential customers and possible competition from other companies when we set out to market a new product. Today, I want to look at the different ways we collect data. We want to find out all we can about consumers’ income, likes, dislikes, and where they live. We also need to investigate our competitors’ prices and methods of advertising.There are two ways of getting this information. The first is through primary research and this involves getting out there and talking to people. We prepare a questionnaire that considers the likes, dislikes, and income levels of consumers, and we try to find out what newspapers and magazines they read. This information can also be gathered via a phone interview. We can also make note of what shoppers buy when they go out as well as using television panels where consumers and retailers give feedback.The other type of research requires less physical effort and is often referred to as secondary research. Sales reports and trade figures are analyzed for existing information Magazines, newspapers, and government publications as well as Internet searches provide useful data. So let’s consider some of these in more detail . . .Tom: I hate these monthly meetings! They are just a waste of time even though I know it does give usa chance to talk things over face to face. Today I have a lot of work on my desk.Monica: Well, you do have a point, Tom, but I think meetings do help us clear up some *ambiguous issues that might be troubling people. You have to admit that in this company management is very fair and through these meetings they keep us well *briefed on new proposals and developments. Tom: Well, I guess you’re right. I’ve worked at other places where staff is never included in decision-making but that’s certainly not true here and we do have lots of opportunities to give our feedback.Monica: I’m glad you’re coming round to seeing the benefits, Tom. Remember also we get a chance to be involved in the planning stages and *input our views on the whole process.Tom: Okay, got it, but these meetings always come at a bad time for me when I have lots of work going on.T-26Steiner: Lisa, I’d really like to get this agenda ready and out to the staff by tomorrow morning. Can you type it up for me, please?Lisa: Certainly, Mr. Steiner. Could we just run through the items that you want me to include? Steiner: Well, the first thing is to get the minutes of the last meeting out of the way and any questions that might crop up from those.Lisa: Don’t forget that there are two new staff members to be introduced.Steiner:Yes, that’s important. Thank you for reminding me. We’ll welcome them immediately after the apologies for absences.Lisa: Right. Okay, I’ve got all that.。
商务英语阅读上册unit (1)_OK
You'd expect nothing less from the man who turned a tiny c ompany called Blue Ribbon Sports into Nike Corp., a multibillio n-dollar enterprise and a household name. With a net worth of $ 5.3 billion, Knight ranks sixth on Forbes's latest list of the richest Americans. Blue Ribbon Sports cleared $3,240 in its first year, 19 64. In fiscal year 1996, Nike's revenue hit $6.5 billion (with $550 million in income). Nowadays Nike has become a $12 billion glo bal business, selling apparel and equipment with an ever wider ra nge of shoes. "In a very short period of time, Phil Knight create d one of the greatest American commerce stories of the 20th cen tury," says sports agent David Falk.
商务英语阅读第一册上Unit
商务英语阅读第一册上Unit的PPT大纲是一个包括了很多重要主题的全面指南， 旨在帮助学习者有效地掌握商务英语的阅读和沟通技巧。
Introduction to Business English Reading
1 Mastering Reading Skills
Learn essential techniques and strategies for effective business English reading.
Learn essential business vocabulary and idiomatic expressions for effective communication in professional settings.
Idioms in Context
Explore idiomatic expressions commonly used in business English and understand their appropriate usage.
3
Writing for Different Audiences
Adapt your writing style and tone to effectively communicate with diverse business stakeholders.
Writing Business Emails and Memos
Etiquette and Formality
Understand the etiquette and formalities involved in writing business emails and memos.
商务英语综合教程第一册unit 1
o Combat economic instability through:
• Surveillance: Monitoring of economic and financial developments, and the provision of policy advice, aimed especially at crisis-prevention
Warm-up activities
I. The following is a list of abbreviations for some important
international or regional organizations. Write down the full
names and their equivalents in Chinese.
这个体系的重要目标是只要没有不良的负面效应情况下尽可能的帮助贸易自由流动因为这对经济发展和社会福祉是很重要的
Unit 1
International Economic and Trade Organizations
Content
Warm-up Activities Background Information Text Analysis Extended Activities Writing
through technical assistance and training programs – Cooperating with other international organizations
商务英语精读第一册unit1
Unit 1 Essentials of BusinessPre-reading( Lead-in )1 Do you know what is business ?2 Are you interested in business ? Why or why not ?3 What activities do you think can be labeled as business activities ?4Have you ever been involved in any business activities before ? Describe it .5What do you think is important for success in today’s business world ?Background InformationUncountable: the activities of making money by providing and selling goods ,or providing service.BusinessCountable: an organization (a company, shop , or factory that produces or sellsgoods or provides a service .Brainstorming : work with your group and think out as many words ,phrases or expressions as possible about business .people or organizations engaged in business: company ,salesman , businessman ,manager places to conduct business activities : (super)market , hotel , bank ,restaurant ,stock exchange other terms frequently used in business operation: sell ,goods , profit ,order , buy ,customer takes time and energy ,motivation ,a bit of luckgetting and testing an ideafinding the right people and helplocating capital and creditunderstanding and using technologymanagement and technical assistanceowner needs training and educationcounseling and user-friendly assess to informationText The Nature of BusinessStructure of Reading OneThe production of goodsPart1 business(para.1) Providing the financingMerchandisingProviding servicesLand :estate ,raw materialsPart2 four factors of Labor : use of mental of physical workproduction (para.2-8) Capital : money ,equipmentEntrepreneurship—entrepreneurPart3 business risk the profit( para.9) the lossLanguage and Culture FocusPara11. finance: v. provide money for ( a project); fund 为（某计划）提供资金，提供款项【例句】The scheme is partly financed by this company. 此计划部分是由这家公司资助的。
商务英语阅读课件Unit1
possible to finance an idea or a team even before there
is any product or patent.
• In 1999, " gold rush entrepreneurship" flourished and was fed by an abundance of funding. However, the times when anyone could get financed are over; investors are looking for wellstructured, credible projects.
Reading Skill Focus
Sample 3
With an e-business plan, it is no longer necessary to point out that the number of internet users will be growing exponeantially and that the market will be worth billions in 2005. Avoid industry description and focus on the business. Define the target market and provide a relevant description, with figures that show the size of the market.
Reading Skill Focus
When a person becomes interested in his or her subject of composition, he or she will make a better attempt at organizing ideas and giving them a strong coherence.
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★Assign to the students pre-reading and post-reading work and the exercises in the workbook.
★Communicative skills
教学方法
★Led-in questions and free discussion
★Let the students listen to the recording of the texts and imitate the intonation, and at the same time grasp the main idea of the texts
★Top-down and bottom-up explanation
★Text analysis
★CAI
技能培养措施
★Brainstorming
★Pair-work
★Interaction
★Role-play
★Questions and Answers
ቤተ መጻሕፍቲ ባይዱ讨论
练习
作业
★Let students discuss the led-in questions , the text structure and the writing techniques of the texts.
★Require the students to learn by heart all of the vocabulary and BE knowledge and preview the new words and expressions of the next unit.
授课后记
Most students are interested in this unit and can do a good job in the course of learning. They will behave even better in the classroom if they can do a better preview job, have a better mastery of BE vocabulary, and become well aware of the background knowledge.
主要教学内容
★Background Information
★Language and Culture Focus
★Communicative Skills and Lexical Knowledge
重点与难点
★The key words and phrases, the useful structures and the corresponding grammar
★Communicative skills: Grasp the expressions of “complimenting”.
★Lexical Knowledge: Be aware of the meaning of the suffixes in the Extended Activities (-er, -or, -ant, -ent, -ee,eer).
授课章节
Unit 1 Sports and Business
教学目的
★Cognitive Information: Business in Sports;
★Language Focus: Have a good command of the key words and phrases, the useful structures and the corresponding grammar.