商务英语写作第七章
第七章 电子文书
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第二节 外贸电函
(十三)附言(Postscripl PS or P. S.) 附言用来说明没有包括在信中的想法和内容。
四、写作基本原则
(一)Courtesy礼貌 (二)Consideration体谅 (三)Completeness完整
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三、基本格式
一封完整的外贸函电一般包括下面几个要素: (一)信封(Envelop) 与中文信封相反，英文信封上收信人的地址和姓名写在信封 的中间，发信人的地址和姓名写在信封的左上角，或信封背 面。 英文书信的地址应从小写到大，先写门牌号码，再写街道、 城镇、省或州及邮政编码，最后是国家名称。国家名称的每 一个字母都要大写。
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第二节 外贸电函
(三)封内日期(Dale Line) 封内日期是写信或打字时的日期。 (四)封内地址(Inside Address) 封内地址是收信人的地址，包括姓名，职务(如适用)，公司 名称(如适用)，街道名称或信箱号，城市，州或省，邮政编 码和国家。 (五)称呼(Salutation ) 称呼是一封信开头对收信人的称呼，写在封内地址或提示句 下两三行。
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第二节 外贸电函
二、类型
常见的外贸书信有27种:请求建立商业关系; 回复对方建立商 业关系的请求; 请求担任独家代理; 拒绝对方担任独家代理; 同意对方担任独家代理; 借引荐建立业务关系; 邀请参观贸易 展览会; 与过去有贸易往来的公司联系; 确认约会; 感谢客户 订货; 向长期客户推销新产品; 为商贸指南兜揽广告; 请求客 户作推荐人; 通知客户价格调整; 说明价格调整原因; 回复感 谢信; 请客户征询其他公司; 改善服务; 拒绝客户的要求; 应 付难办的客户; 祝贺新公司成立; 非正式的预约要求; 物色代 理商; 欢迎新代理商; 要求约见; 拒绝约见;因同意约见。
商务英语阅读知到章节答案智慧树2023年浙江水利水电学院
商务英语阅读知到章节测试答案智慧树2023年最新浙江水利水电学院绪论单元测试1.There are nine chapters in this online course.参考答案:对第一章测试1.When you are reading a train timetable, you apply the skimming strategy. （）参考答案:错2.You would expect to read a difficult economics textbook ______. （）参考答案:more slowly than you read a newspaper3.To improve your reading comprehension, you need to become a(n) ____reader （）.参考答案:active4.Reading one word at a time is bad because ______. （）参考答案:it is more difficult to get the general idea of a passage5.The following is a newspaper content page. Which page would most likelygive you the names and telephone of people who have used cars for sales? （）参考答案:5-C第二章测试1.Guess the meaning of the underlined word in the following sentence:Today was a day of turmoil at work. The phones were constantly ringing,people were running back and forth, and several offices were being painted.（）参考答案:confusion2.Which of following negat ive prefix can be added to “treat” and make anantonym? （）参考答案:mal-3.Choose a business English term and complete the following sentence:Organizations which aim at high market _________ generally have long product lines. （）参考答案:share4.Judge whether the following sentence is true or false according to wordanalysis.If they are co-producers, they produce something together.参考答案:对5.In the following sentence, the synonym of the underlined word is soothe.Although the salesperson tried to assuage the angry customer, there was no way to soothe her.参考答案:对第三章测试1.Jane Halton, currently Finance Director at Curtis Bank, is replacing JohnMurphy as Chief Executive at Boulder Insurance. （）Which of the following best expresses the essential information of thesentence? （）参考答案:Jane Halton is moving from banking to insurance.2.All price shown are inclusive of any promotional offer and tax at the currentrate.Which of the following best expresses the essential information of thesentence? （）参考答案:The price on the item is the final selling price.3.Meanwhile, the theft of information about some 40 million credit cardaccounts in America, disclosed on June 17th, overshadowed a hugelyimportant decision a day earlier by America’s Federal Trade Commission(FTC) that puts corporate America on notice that regulators will act if firms fail to provide adequate data security.According to the sentence, which of the following is not correct about thedecision? （）参考答案:It is disclosed on June 17th.4.Staying with a host family that gives participants even more time to practiseEnglish.Which word in the sentence is redundant? （）参考答案:That.5.Applicants must have qualified a research degree in Food Technology plus atleast four years’ industrial experience.Which word in the sentence is redundant? （）参考答案:Qualified.第四章测试1.Which of the following phrase is the most general one? （）参考答案:Running a country’s economy.2.Choose a supporting detail for the following topic sentence.Very few people in a new job could carry out their duties perfectly from thestart. （）参考答案:Employers understand that there is a learning curve in every position.3.Read the following paragraph and answer the question.Stereotyping consists of assigning traits to people solely on the basis of acategory. Some researchers suggest that stereotyping has four clear phases.First, a person distinguishes some category of people, for example,economists. Second， the person notes that one or more of the people in this category have certain traits, for example, dullness. Third, the persongeneralizes that everyone in this category has these characteristics, forexample, that all economists are dull. Finally, when meeting someone theperson is not acquainted with but knows to be, for example, an economist,the person stereotypes this individual as dull.Economists are used in the paragraph as______. （）参考答案:a minor detail4.Choose the sentence that best expresses the implied main idea of thefollowing paragraph.In the past it often took years to force a car company to make even small,inexpensive changes. In the 1960s, consumer advocate Ralph Nader had tofight for several years before Chevrolet stopped making the unsafe Corvair.But in recent years, customer complaints and publicity have led to quickcorrective actions. For example, the Consumers Union recently reported that all-terrain vehicles (ATVs) were unsafe when driven by untrained operators.Within eighteen months, ATV makers stopped making unstable three-wheeled models and set up an extensive customer training program. Morerecently, Consumer Reports magazine revealed safety problems in the FordBronco II. In response, Ford immediately announced a complete redesign and plans to market the re-engineered vehicle under a new name. （）参考答案:Because of customer complaints and publicity, car manufacturers arecorrecting car problems more quickly than they once did.5.Advertising affects our lives every day. Brand names are common householdwords. We start each day using the toothpaste, soap, and breakfast foodspromoted by advertisers. Ads have made the cars we drive signs of oursuccess. Our choices of food, dress, and entertainment are swayed by ads. Not one aspect of American life is untouched by advertising.The main idea of the paragraph is stated at the beginning of the paragraphand then restated at the end. （）参考答案:对第五章测试1.Which of the following is an example of a cause-and-effect structure? （）参考答案:Team X is quite bad; they lost last night by 40 points.2.In what way is this text mainly structured?Linux and Windows are both operating systems. Computers use them to run programs. Linux is totally free and open source, so users can improve orotherwise modify the source code. Windows is proprietary, so it costs money to use and users are prohibited from altering the source code. （）参考答案:Comparison and contrast.3.An economics textbook is best described as what type of writing? （）参考答案:Expository.4.An article begins with some background information leading to an issue, thenlists arguments for and against it, giving evidence for different points of view, and at last ends in a conclusion that sums up both sides or recommend one point of view. What’s the text type of the article? （）参考答案:Argumentative.5.The following are examples of expository text: ______. （）参考答案:USA Today, The Recipe of Cooking, British History Textbook1.Which of the following expression is an example of purpose in an essay? （）参考答案:To inform.2.Which of the following is a possible tone? （）参考答案:All of these.3.Which of the following statements shows a formal tone? （）参考答案:null4.The Social Security Act was passed during the Great Depression. Thisstatement is a fact. （）参考答案:对5.The Russia-Ukraine conflict has made the price of gas grow to become tooexpensive. This statement is a fact. （）参考答案:错1.What should you look for in a consumption habit study to make an accurateinference? （）参考答案:All of these.2.Not only are the beach hotels overpriced…What will the remainder of the sentence be about? （）参考答案:Something negative about the hotels.3.Strong reasons ____. （）参考答案:all of these4.Which part of an argument gives proof that your main point is correct? （）参考答案:Reason.5.Which of the following is an example of a logical fallacy? （）参考答案:If you have information missing from your argument, then myargument is right.1.What's the price/unit of blueberries? （）参考答案:$1.40.2.Which axis is the horizontal axis? （）参考答案:X axis.3.Which of the following should a business use when it wants to compareseveral products with each other? （）参考答案:Column chart.4.Which pet is more popular in Australia than in the US? （）参考答案:Fish.5.What is a work-flow chart? （）参考答案:A diagram showing a high-level business process.第九章测试1.Mark is a manager who needs to communicate a new policy to his teammembers. Which of the following form of communication should Mark use for this purpose? （）参考答案:Memo.2.Which section of the executive summary shows the important discoveriesmade during the research process? （）参考答案:Key findings.3.Which part of a business report sums up the main points of the report? （）参考答案:Executive summary.4.What kind of data might a business person want to look at if he wasgathering data for a new hotel? （）参考答案:All of these.5.The news headline “Mayor to Open Shopping Mall” applies the typicalgrammatical rule of infinitive to indicate future. （）参考答案:对。
商务英语口译王艳答案
商务英语口译王艳答案【篇一：商务英语阅读第二版(王艳主编)chapter1-4 课后答案详解】汉chapter1sluggish economy冷清的经济full employment充足就业trade deficit贸易赤字in-depth analysis深入的剖析industrialized countries工业化国家free-trade agreement 自由贸易协议international specialization 国际专业化product differentiation产品差异trade surplus 贸易盈余determinative factor 决定性因素chapter2consumer-goods花费品discount retailers折扣零售商equity品牌财产价值advertising budget广告估算brand real-time sales data 及时销售数据sales promotion 促销profit margin 盈余scanner data 扫描数据chapter3privileged minority marketing research 享有特权的少量人gas station加油站市场检查 professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜伏顾客business disaster 商业灾害chapter4mobility of people人口流动supplier networks供给商网络standardized items标准零配件specialist manufacturing technology 特别制造技术complementary economies互补经济体anti-japanese sentiment 反日情绪foreign affiliates 外方合伙人，外国隶属公司go public 上市二、汉翻英chapter1经济共赢 economic win-win 收入不一样等wage inequality 关税壁垒 tariff barrier劳动生产率labor productivity辞退工人 lay off works生产因素factor of production双边协议 bilateral deal回归剖析regression analysis市场准入 market access世界经济复苏world economic recoverychapter2价钱溢价 price premium基线销售base-line sales减价 price reductions广告支出advertising spending营销组合 marketing mix销量溢价quantity premium产品数目（种类）product-line variety美元分派allocation of dollarschapter3平常生活 daily life广告活动advertising campaigns物理特色 physical characteristic视觉想象visual imagination 国内媒体 national media销售增加sales increase销售渠道 distribution system产品到导向型的广告product- orientated advertisingchapter4公司并购mergersand acquisition 国外扩充overseas expansion全世界化战略globalization strategy保护主义举措measures 市场准入 access of market知识产权property right贸易伙伴trading partnersprotectionist intellectual三、完形填空chapter 1 chapter 2chapter 3chapter 4资本投入【篇二：商务英语口译教课纲领】文摘 :商务英语口译王艳答案一、课程基本信息1. 课程名称：商务英语口译)程教课纲领课程英文名称： business english interpretation 2语系3. 学时 /学分： 34 学时 /2 学分4. 开课学期：第七学期．讲课专业：外5. 面向对象：本科大四学生二、课程性质与任务课程性质：专业选修课程。
商务英语沟通
商务英语沟通第一章如何申请理想工作1，Writing is a good enquiry about a job is vital to your chance of success.2,The first words that the employer reads are going to shape his or her opinion of you.3,Job advertisements mainly come from:a friend,other contacts,newspapers,magazines,the internet.4How to apply for the ideal job1.Here are some good ways make your application letter stand out(1)Look for something unusual in your experience or qualifications.(2)Make the contents of your letter appropriate for the job.(3)Avoid annoying phrases(4)Get someone to read your letter before you send it(5)Keep the letter short(6)Mention the organization(7)Make your letter physically easy to read(8)Remember to state which job you are applying for(9)Be realistic(10)Check again.5What to mention in your letter or e-mail(1)You meet the specifications for the job(2)The things that make you stand out. 第二章简历与面试2. What to mention in your letter or e-mail(1)You meet the specifications for the job(2)The things that make you stand out. 2,The important factor is to make your resume clear,concise,easy to read.3, What do you do now in interview? You must knoweverything:(1)The company(2)The job(3)Thebusiness environment.(4)The businessculture of the company (5) Existingemployees(6)Focus areas (7) Salary4,Tips (面试中的技巧)(1)Names, underline your familyname(2)Eye contact , eye contact is veryimportant（3）Sit comfortably, visual impression are important.The four steps involved in.interviewing are: preparation，interchange, uation and action.5,It is always better to beover-dressed thanunder-dressed.For men:a smartbusiness suit,or jacket andtrousers,with shirt and tie,areusually the safest bet.For women(neat and tidy),shirts should beat or below the knee and shoesshould be smart with low heels.6,A resume or a curriculum vitaegives details of youreducations,experience,previousemployment and other relevantfacts.第三章口头商务通1. 出色演讲三步骤：（1）Preparing for the talkThe audience（how many people will be present,their nationality,cultural grouping,status,gender and interests), The introduction. The facts Visualaids Don’t trust the technology The venue The length Be ready for questions(2)Preparing the contentStructureA clear introduction is essentialThen you move onto the main part of your presentation Finally youmust have a conclusionHow long should your presentation be?Keep it short and simple（3）More practice2．演讲过程中的技巧(1) Look at them and smile. (2) Take your time(3)Eye contact (4) Gestures (5)Do not just read your speaking notes(6)Pause and volume (7) Sumup (8) Do not run away第四章：同事沟通及客户沟通1.Problem communications （问题沟通几条原则）(1) Stay calm (2) Listen (3) Donot assume (4) Explain clearly(5)Speak clearly (6) Ask for details(7) Check and respond2言语沟通的有效性检验(1)Action (2) Checking (3)Listen (4) Ask for suggestions (5)Leadyour ideas into the ideas of the otherperson (6) Explain clearly(7)Ask for suggestions again (8)Offerto revise (9)Checking3,Here are a few questions toconsider about non-verbalcommunications:1,how do you thinkyou look?2,how can you changeyour clothing message?3,whatnon-verbal communications doyou not like?4,what assumptionsdo you make?5,do you makegroup assumption?/doc/b015988110.html,municating with bosses(1)listen(2)ask forsuggestions(3)lead your ideas intothe ideas of otherperson(4)explain clearly(5)ask forsuggestions again(6)offer torevise(7)checking(8)follow up第五章：Written Communication（书面沟通）1.书面沟通的形式包括：(1)A short list of points (2)A hugedocuments consisting of hundreds ofpage(3)A letter (4)A note (5)An agenda (6)Minutes ofmeeting (7)A proposal (8)A description (9)A biography (10)Job application 2.内容撰写过程（5W1H）What why when who where how3.书面沟通小技巧(1)Size matters （字体）(2)Use white space （间距）(3)Read aloud （边读边写）第六章：Business meeting (商务会议) 1.开会的原因：(1)To communicate policies (2)To issue instructions(3)To listen to views (4)To hold discussions(5)To ensure that everyone is aware of what is going on (6)To review experiences and future action(7)To provide written records2.各种类型的会议风格(1)Authoritarian(独裁型）The boss is very much the top person. He or she is there to give orders and the others are there to receive instructions. He or she make proposals, allows only a brief discussion and then ask for endorsement of the decision. You want an experienced leader to draw on his knowledge and skill and issue orders for action that will solve a problem.(2)Inclusive（讨论型）The person in charge seeks to involve all present in the discussion. He or she seeks out alternative viewpoints, repeatedly ask for opinions, and ask if everyone thinks the proposed course of action is appropriate.Decision can be difficult to reach or them may be avoided completely. There is a danger that each person present can go away with a different impression of what has been decided.(3)Combat（对抗型）There are meeting where strongly held and position are presented, attacked anddefended. People may argue anddisagree.(4)Routine（常规型）Somemeetings can be very structured. Project meeting often have to be routine in order that progress can be tracked effectively. Everyone has to meet at the same time at the same place and a very ordered of reporting is used. E.g.: Board meetings, executive committee meeting(5)Informal（非正式型）Focusgroups and brainstorming sessions, where new trends and ideas are identified and developed.3.Good written records have many attractions,（好的会议纪要包括以下要素）(1)They contain full information about when and where the meeting took place.(2)They record the names of the people king part.(3)They list people who did not attend.(4)They record who made what decision.(5)They list point for action(6)They are short and concise.(7)They remove duplications.(8)They are easy to access and can be held in electronic form.4.meeting minutes:itis,obviously,difficult to practice making meeting notes from atextbook as the process involvesan activity that is spoken andactive(what,why,when,where,who,how)第七章：cross-cultural business communications1. Phenomena which influence cultures 文化影响的表现形式(1) Time and punctuality. 时间观念与守时。
国际商务英语阅读与写作答案
2009全国国际商务英语阅读与写作(一级)答案新第一章第一节：DACCB第二节：BCBDD第三节：C B C B D第四节：第二章第一节：CDCAC第二节：DABAB第三节：BDCAA第三章第一节：CCADC第二节：CBDDB第三节：DCCBD第四章第一节：CACBD第二节：BDBAD第五章企业宣传Corporate Profiling1.从下列方框中选取合适的词汇填空，如有需要，请改变词汇的形式。
Fill in the gaps with words chosen from the box. Change the form where necessary. Section 1(1).reply (2).follows (3).increase (4).competitive (5).service (6).installation (7).popularize (8).discount (9).quality (10).s erveSection 2(1).electronic (2).domain (3).include (4).tradition (5).contributions (6).manufacturer (7).worldwide (8).assures (9).responsibility (10).g rowth2.将下列汉语句子翻译成英语。
Put the following Chinese sentences into English.(1).We are a major exporter of textiles in Qingdao with ten-year experience in dealing in this lineand are now desirous of expanding our business to our neighboring countries.(2).We learnt that you are a potential customer of Chinese electronic products, and these itemsfall within our business scope.(3).It is hoped that by our joint efforts we can promote business as well as friendship.(4).Since the article you require is not available for supply at present, we should like torecommend some similar ones as follows.(5).If you then still feel you cannot accept our offer we hope it will not prevent you fromapproaching us in the future.3.将下列英语句子翻译成汉语。
商务英语口语实训心得体会5篇
商务英语口语实训心得体会5篇实训，即“实习(践)”加“培训”;本源自于IT业的管理实践和技术实践;目前引入到“营销管理”和“商务管理”专业。
下面是小编搜集的商务英语口语实训心得体会5篇，希望对你有所帮助。
商务英语口语实训心得体会(1)商务英语口语实训已经结束了，通过为期两周的学习，我受益匪浅，口语能力得到了一定的提高，同时还学到了许多英语知识。
本实训旨在使学生更加重视英语口语训练并掌握口语表达的有效技巧，使学生进一步强化英语口语能力以适应职业的需要，从而培养较强的商务英语口语实际交际能力。
通过本实训，介绍几种有效提高听力和口语的学习方法，力图克服学生开口难的畏惧心理，最终为学生提高商务英语的应用能力、增强商务环境下的英语口头沟通能力提供具有建设性的语言学习启示，从而建立起具有持续性的语言学习能力。
本次商务英语口语实训主要学习了国际音标和情景剧练习。
通过这两大部分的训练，培养了我们用英语朗读各种题材书面材料的能力，培养我们在没有文字凭借的情况下用英语表达自己的观点的能力，清楚而逻辑的论证自己的观点的能力，培养在特定的商务情境下不借助文字辅助资料进行连贯而得体的交谈的能力。
实训要求我们认真参与、刻苦训练，在准备阶段能运用各种工具解决所遇到的问题，必要时能进行成功地团结合作，在检查中能自如发挥，独立完成所要求的任务。
学习的第一大部分是国际音标。
标准英语中共有48个音标，其中20个为元音音标，28个辅音音标。
发音时声带振动且气流在通路上不受发音器官阻挡的是元音。
发音时气流在通路上受到发音器官阻挡的是辅音。
老师首先讲解了基础音标的读法，通过重新学习语音音标，让我对音标有了新的认识，发现了我以前在读音标时存在许多错误。
对于口语中常出现的惯例性的特定读法，老师也给与我们及时的改正。
让我们的英语口语更流畅，更标准。
在学习了基本音标的基础上，有根据这些音标列举出常见的单词、短语、例句，让我们能更好的消化这一读音，让我们的发音更标准。
《世纪商务英语——外贸函电》教师用书
世纪商务英语外贸函电(教师用书)English Letter Writing in Foreign Trade主编吴思乐胡秋华副主编高文峻大连理工大学出版社前言《世纪商务英语—外贸函电》是新世纪高职高专教材编委会组编的商务英语类课程规划教材之一。
本书主要针对高职高专商务英语和其他涉外经贸专业的学生，也可以作为其他层次涉外经贸专业的外经贸英语教材。
同时，对正在从事或即将从事涉外经贸活动和贸易洽谈工作的广大外贸工作者来说，本书还可作为自学参考资料。
为方便教学和自学者学习，我们编写了与之配套的练习答案，并提供了常用表达部分的译文。
希望本书能对我们的读者有所帮助。
编者ContentsUnit 1 Fundamentals of Modern Business Letter Writing (4)第一章现代商务函电写作的基本知识Unit 2 Establishing Business Relations (7)第二章建立业务关系Unit 3 Inquiry (12)第三章询盘Unit 4 Offer (17)第四章发盘Unit 5 Counter-offer (22)第五章还盘Unit 6 Acceptance and Confirmation (27)第六章接受与确认Unit 7 Order and Contract (32)第七章订单与合同Unit 8 Payment and L/C (37)第八章支付与信用证Unit 9 Packing (42)第九章包装Unit 10 Shipment (47)第十章运输Unit11 Insur ance (52)第十一章保险Unit12 Complaint, Claim and Settlement (57)第十二章抱怨、索赔及理赔Unit 1 Fundamentals of Modern Business Letter Writing 第一章现代商务函电写作的基本知识Part Five Practical Training1. Arrange the Following in Proper Form as They Should Be SetOut in a Letter.(1) Sender’s Name: Guangzhou International Trading Corp.(2) Sender’s Address: 198 Yueken Road, Tianhe District, Guangzhou,China(3) Sender’s Telephone: 85230000(4) Sender’s Cable Address: 5527GZ(5) Sender’s Telex Address: 3328 gz CN(6) Date: September 15, 2007(7) Receiver’s Name: Standard Oil Company(8) Receiver’s Address: 38 Fifth Avenue, London, U. K.(9) Subject: RefrigeratorsMessage:We thank you for your letter of September 3, 2007, inquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.We look forward to receiving your specific inquiry with keen interest.Basically, there are four acceptable formats for business letters. Students can choose one of the layouts as his/her style. The following is just a sample. Guangzhou International Trading Corp.Address: 198 Yueken Road, Tianhe District, Guangzhou, ChinaTel: 85230000, Cable: 5527GZ, Telex: 3328 gz CNSeptember 15, 2007Standard Oil Company38 Fifth Avenue,London, U. K.Dear Sir or Madam:Subject：RefrigeratorsWe thank you for your letter of September 3, 2007, inquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.We look forward to receiving your specific inquiry with keen interest.Yours faithfully,…2. Address an Envelope for the Above Letter.Since we use the Full-block Style for the letter composing, we should also use the Full-block Style for the envelope.Unit 2 Establishing Business Relations第二章建立业务关系Part Three Other Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic products in America. We’dlike to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。
《世纪商务英语——外贸函电》参考书7
Unit 7 Order and Contract第七章订单与合同Part Three Other Commonly Used Expressions and SentencesTypical Sentences1. We have now seen the samples and are prepared to order 50000 pieces as a trial. (我们现已看过样品，并预备试订5万件。
)2．We are pleased to find that your material appears to be of fine quality. As a trial, we are delighted to send you a small order for 2500 dozen rubber shoes. (我们很高兴发现贵方用料品质优良。
现寄去2500打胶鞋的小额订单以作试购。
)3．With reference to the goods you ordered, we have decided to accept your order at the same price as that of last year. (关于贵方订购的货物，我们决定按去年价格接受贵方订单。
) 4．We have pleasure in informing you that we have accepted your order No. 234. (我们很高兴地告知已接受贵方第234号订单。
)5．As the goods you ordered are now in stock, we will ship them without fail as early as possible. (因为贵方所订货物尚有库存，本公司将一定尽快发货。
)6. Unfortunately, your order for goods model No. 84 is now out of stock, but we recommend No.85 as a substitute which is very close to your choice in quality though slightly higher in price. (很抱歉，贵方所订购的84型产品目前已无存货，故推荐85型产品。
商务英语课程教案
商务英语课程教案第一章：商务英语基础1.1 教学目标了解商务英语的基本概念和重要性掌握商务英语的基本语法和词汇熟悉商务英语的常用表达方式和礼仪1.2 教学内容商务英语的概念和重要性商务英语的基本语法和词汇商务英语的常用表达方式和礼仪1.3 教学方法讲授法：讲解商务英语的基本概念和语法规则互动法：引导学生进行商务英语的对话练习案例分析法：分析商务英语在实际场景中的应用1.4 教学评估课堂参与度：学生参与对话练习和讨论的情况口语表达：学生进行商务英语对话的流利程度和准确性作业完成情况：学生完成相关商务英语练习的情况第二章：商务写作技巧2.1 教学目标掌握商务英语写作的基本原则和格式提高商务英语写作的准确性和专业性商务英语写作的基本原则和格式2.3 教学方法讲授法：讲解商务英语写作的基本原则和格式案例分析法：分析商务邮件和商务报告的实例实践法：学生进行商务英语写作的练习和修改2.4 教学评估语法正确性：学生写作中语法错误的数量和准确性修改能力：学生对写作练习进行修改和改进的能力第三章：商务口语交流3.1 教学目标掌握商务英语口语交流的基本技巧和表达方式学会在商务场合中进行有效的自我介绍和交流提高商务英语口语的流利程度和准确性3.2 教学内容商务英语口语交流的基本技巧和表达方式商务场合中的自我介绍和交流策略商务英语口语的常用话题和对话练习3.3 教学方法互动法：引导学生进行商务英语口语交流的练习角色扮演法：学生进行商务场合中的对话练习视听教学法：利用视频和音频材料进行商务英语口语的学习口语流利程度：学生进行商务英语口语交流的流利程度口语准确性：学生口语表达的准确性和语法正确性对话能力：学生进行商务英语对话的能力和合作情况第四章：商务谈判技巧4.1 教学目标掌握商务英语谈判的基本原则和技巧学会运用商务英语进行有效的谈判和沟通提高商务英语谈判的策略和表达能力4.2 教学内容商务英语谈判的基本原则和技巧商务谈判中的沟通策略和语言表达商务英语谈判的实战演练和案例分析4.3 教学方法讲授法：讲解商务英语谈判的基本原则和技巧角色扮演法：学生进行商务谈判的实战演练案例分析法：分析商务谈判实例和策略4.4 教学评估谈判策略：学生运用商务英语进行谈判的策略和有效性沟通能力：学生在商务谈判中的语言表达和沟通能力实战演练：学生参与商务谈判实战演练的表现和效果第五章：商务英语听力理解提高商务英语听力理解的能力和准确性学会听懂商务英语对话和演讲的基本技巧增强对商务英语听力材料的分析和理解能力5.2 教学内容商务英语听力理解的基本技巧和策略商务英语对话和演讲的特点和听力技巧商务英语听力材料的分析和理解方法5.3 教学方法视听教学法：利用视频和音频材料进行商务英语听力训练听写法：学生进行商务英语听力材料的听写和理解讨论法：学生对商务英语听力材料进行讨论和分析5.4 教学评估听力准确性：学生对商务英语听力材料的正确理解和回答情况听力技巧：学生运用听力技巧进行商务英语听力的情况和效果材料分析：学生对商务英语听力材料进行分析和理解的能力第六章：商务英语阅读理解6.1 教学目标提高商务英语阅读理解的能力和准确性学会阅读和理解商务英语文章和报告的基本技巧增强对商务英语阅读材料的分析和批判性思考能力6.2 教学内容商务英语阅读理解的基本技巧和策略商务英语文章和报告的特点和阅读技巧商务英语阅读材料的分析和批判性思考方法6.3 教学方法阅读教学法：学生阅读商务英语文章和报告并进行理解解析法：教师对商务英语阅读材料进行解析和解读批判性思考法：学生对商务英语阅读材料进行批判性思考和分析6.4 教学评估阅读准确性：学生对商务英语阅读材料的正确理解和回答情况阅读技巧：学生运用阅读技巧进行商务英语阅读的情况和效果材料分析：学生对商务英语阅读材料进行分析和批判性思考的能力第七章：商务英语翻译技巧7.1 教学目标掌握商务英语翻译的基本原则和技巧学会商务英语翻译的方法和策略提高商务英语翻译的准确性和专业性7.2 教学内容商务英语翻译的基本原则和技巧商务英语翻译的方法和策略商务英语翻译的实践练习和案例分析7.3 教学方法讲授法：讲解商务英语翻译的基本原则和技巧实践法：学生进行商务英语翻译的练习和修改案例分析法：分析商务英语翻译实例和策略7.4 教学评估翻译准确性：学生进行商务英语翻译的准确性和专业性语法正确性：学生翻译中语法错误的数量和准确性修改能力：学生对翻译练习进行修改和改进的能力第八章：商务英语口译技巧8.1 教学目标掌握商务英语口译的基本原则和技巧学会商务英语口译的方法和策略提高商务英语口译的流利程度和准确性8.2 教学内容商务英语口译的基本原则和技巧商务英语口译的方法和策略商务英语口译的实践练习和案例分析8.3 教学方法讲授法：讲解商务英语口译的基本原则和技巧实践法：学生进行商务英语口译的练习和修改案例分析法：分析商务英语口译实例和策略8.4 教学评估口译流利程度：学生进行商务英语口译的流利程度口译准确性：学生口译表达的准确性和语法正确性实战演练：学生参与商务英语口译实战演练的表现和效果第九章：商务英语与文化9.1 教学目标了解商务英语在不同文化背景下的运用和差异学会跨文化交流的技巧和策略提高在多元文化商务环境中的英语沟通能力9.2 教学内容商务英语在不同文化背景下的运用和差异跨文化交流的基本原则和技巧商务英语文化敏感性和跨文化沟通策略9.3 教学方法讲授法：讲解商务英语文化差异和跨文化交流的原则案例分析法：分析商务英语文化差异和跨文化沟通的实例互动法：学生进行跨文化交流的练习和讨论9.4 教学评估文化理解：学生对商务英语文化差异的理解和认识跨文化交流能力：学生在跨文化交流中的表现和沟通能力文化敏感性：学生对商务英语文化敏感性和跨文化沟通策略的运用10.1 教学目标提升商务英语综合运用能力和实战经验培养学生的商务英语自主学习和持续发展能力10.2 教学内容商务英语综合运用和实践能力提升商务英语自主学习和持续发展策略10.3 教学方法实践法：学生进行商务英语综合运用和实践练习讨论法：学生进行商务英语自主学习和持续发展策略的讨论10.4 教学评估综合运用能力：学生商务英语综合运用和实践能力提升的情况学习策略：学生商务英语自主学习和持续发展策略的运用情况课程反馈：学生对商务英语课程的重点和难点解析1. 教学目标的设定：确保教学目标具有可衡量性、具体性和可实现性，以指导整个教学过程。
《商务英语口语》教案
《商务英语口语》教案第一章：商务英语口语概述1.1 教学目标了解商务英语口语的重要性和应用场景掌握商务英语口语的基本技巧和表达方式1.2 教学内容商务英语口语的定义和特点商务英语口语的应用场景和重要性商务英语口语的基本技巧和表达方式1.3 教学方法讲授法：讲解商务英语口语的基本概念和知识点互动法：通过小组讨论和角色扮演等活动，培养学生的商务英语口语表达能力1.4 教学评估课堂参与度：评估学生在讨论和角色扮演中的表现口语练习：评估学生的口语表达能力和准确性第二章：商务英语口语的基本技巧2.1 教学目标掌握商务英语口语的基本技巧，包括发音、语调、语速和语量学会使用正确的商务英语词汇和短语进行口语表达2.2 教学内容商务英语口语的发音和语调：掌握正确的发音和语调，提高口语的可懂度商务英语口语的语速和语量：学会控制语速和语量，使口语表达更加清晰和有力商务英语口语的词汇和短语：学习和使用常见的商务英语词汇和短语，增加口语的专业性2.3 教学方法语音练习：通过模仿和重复练习，纠正发音和语调错误词汇学习：通过例句和练习，学习和使用常见的商务英语词汇和短语2.4 教学评估发音和语调：评估学生的发音和语调准确性词汇和短语：评估学生使用商务英语词汇和短语的准确性和流畅度第三章：商务英语口语的表达方式3.1 教学目标学会使用正确的商务英语口语表达方式，包括问候、介绍、寒暄和道别掌握商务英语口语中的礼貌用语和商业礼节3.2 教学内容商务英语口语的问候和介绍：学习和使用正确的问候和介绍用语，包括自我介绍和介绍他人商务英语口语的寒暄和道别：学习和使用正确的寒暄和道别用语，包括告别和感谢商务英语口语的礼貌用语和商业礼节：学习和使用正确的礼貌用语和商业礼节，包括请、谢谢、对不起等3.3 教学方法情景模拟：通过模拟商务场合，练习和使用正确的口语表达方式角色扮演：通过角色扮演，培养学生的商务英语口语表达能力和商业礼节口语表达方式：评估学生的口语表达方式和准确性商业礼节：评估学生的商业礼节和礼貌用语的使用情况第四章：商务英语口语的沟通技巧4.1 教学目标学会有效的商务英语口语沟通技巧，包括倾听、提问、陈述和说服掌握商务英语口语中的有效沟通策略和技巧4.2 教学内容商务英语口语的倾听：学会有效倾听他人发言，理解和回应商务英语口语的提问：学会提出有效问题，获取信息和解决问题商务英语口语的陈述和说服：学会清晰、简洁地陈述观点和说服他人4.3 教学方法讨论和小组活动：通过讨论和小组活动，培养学生的商务英语口语沟通技巧角色扮演：通过角色扮演，练习和使用有效的商务英语口语沟通策略4.4 教学评估口语沟通技巧：评估学生的口语沟通技巧和有效性角色扮演：评估学生在角色扮演中的表现和沟通能力第五章：商务英语口语的实际应用5.1 教学目标学会在不同的商务场合中使用正确的口语表达方式，包括会议、商务洽谈、演讲和报告掌握商务英语口语的实际应用技巧和策略商务英语口语在会议中的应用：学会在会议中进行有效的口语表达和沟通商务英语口语在商务洽谈中的应用：学会在商务洽谈中进行正确的口语表达和沟通商务英语口语在演讲和报告中的应用：学会在演讲和报告中进行清晰、有力的口语表达5.3 教学方法情景模拟：通过模拟商务场合，练习和使用正确的口语表达方式演讲和报告练习：通过演讲和报告练习，培养学生的商务英语口语表达能力5.4 教学评估口语应用技巧：评估学生在模拟商务场合中的口语表达方式和准确性演讲和报告：第六章：商务英语口语在会议中的应用6.1 教学目标学会在会议中使用正确的商务英语口语表达方式，包括开场、讨论、总结和决定掌握在会议中进行有效沟通和协作的技巧6.2 教学内容会议开场：学会使用正确的商务英语口语进行会议开场，介绍会议目的和议程讨论和意见交换：学会在会议中提出意见、参与讨论和回应他人意见总结和决定：学会在会议中进行有效的总结和做出决策6.3 教学方法角色扮演：通过模拟会议场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在会议中的沟通和协作技巧6.4 教学评估会议口语表达：评估学生在模拟会议中的口语表达方式和准确性沟通和协作技巧：评估学生在会议中的沟通和协作能力第七章：商务英语口语在商务洽谈中的应用7.1 教学目标学会在商务洽谈中使用正确的商务英语口语表达方式，包括开场、介绍产品/服务、谈判和达成协议掌握在商务洽谈中进行有效沟通和协商的技巧7.2 教学内容洽谈开场：学会使用正确的商务英语口语进行洽谈开场，建立良好关系和引入主题介绍产品/服务：学会清晰、准确地介绍产品或服务的特点和优势谈判和达成协议：学会在商务洽谈中进行有效的谈判和达成协议7.3 教学方法角色扮演：通过模拟商务洽谈场景，练习和使用正确的口语表达方式案例分析：通过案例分析，培养学生在商务洽谈中的沟通和协商技巧7.4 教学评估洽谈口语表达：评估学生在模拟商务洽谈中的口语表达方式和准确性沟通和协商技巧：评估学生在商务洽谈中的沟通和协商能力第八章：商务英语口语在演讲和报告中的应用8.1 教学目标学会在演讲和报告中使用正确的商务英语口语表达方式，包括开场、主体和结尾掌握在演讲和报告中进行有效沟通和表达的技巧8.2 教学内容开场白：学会使用正确的方式进行演讲或报告的开场，吸引听众的注意力主体内容：学会清晰、有条理地表达演讲或报告的主题和观点结尾总结：学会有效地进行演讲或报告的结尾，留给听众深刻印象8.3 教学方法演讲和报告练习：通过演讲和报告练习，培养学生的商务英语口语表达能力反馈和修正：通过同伴评价和教师的指导，学生对自己的演讲和报告进行反馈和修正8.4 教学评估口语表达：评估学生在演讲和报告中的口语表达方式和准确性沟通和表达技巧：评估学生在演讲和报告中的沟通和表达效果第九章：商务英语口语在电话沟通中的应用9.1 教学目标学会在电话沟通中使用正确的商务英语口语表达方式，包括接听、拨打电话和处理不同情况掌握在电话沟通中进行有效沟通和解决问题的技巧9.2 教学内容接听电话：学会正确的方式接听电话，确认身份和记录信息拨打电话：学会正确的方式拨打电话，清晰表达目的和沟通需求处理不同情况：学会应对各种电话沟通情境，解决问题和提供帮助9.3 教学方法角色扮演：通过模拟电话沟通场景，练习和使用正确的口语表达方式情景模拟：通过情景模拟，培养学生在电话沟通中的沟通和解决问题的技巧9.4 教学评估电话口语表达：评估学生在模拟电话沟通中的口语表达方式和准确性沟通和解决问题技巧：评估学生在电话沟通中的沟通和解决问题的能力第十章：商务英语口语在职场交流中的应用10.1 教学目标学会在职场交流中使用正确的商务英语口语表达方式，包括日常沟通、同事交流和跨文化交流掌握在职场交流中进行有效沟通和建立良好关系的技巧10.2 教学内容日常沟通：学会使用正确的商务英语口语进行日常沟通，包括问候、询问和告知同事交流：学会在同事之间进行有效的交流和合作，分享信息和支持跨文化交流：学会在跨文化交流中尊重和理解不同文化背景，有效沟通和合作10.3 教学方法情景模拟：通过模拟职场交流场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在职场交流中的沟通第十一章：商务英语口语在国际商务会议中的应用11.1 教学目标学会在国际商务会议中使用正确的商务英语口语表达方式，包括开场、讨论、总结和决定掌握在国际商务会议中进行有效沟通和协作的技巧11.2 教学内容会议开场：学会使用正确的商务英语口语进行会议开场，介绍会议目的和议程讨论和意见交换：学会在会议中提出意见、参与讨论和回应他人意见总结和决定：学会在会议中进行有效的总结和做出决策11.3 教学方法角色扮演：通过模拟国际商务会议场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在会议中的沟通和协作技巧11.4 教学评估会议口语表达：评估学生在模拟会议中的口语表达方式和准确性沟通和协作技巧：评估学生在会议中的沟通和协作能力第十二章：商务英语口语在跨文化商务交流中的应用12.1 教学目标学会在跨文化商务交流中使用正确的商务英语口语表达方式，包括礼貌用语、商务礼仪和跨文化沟通技巧掌握在跨文化商务交流中进行有效沟通和建立良好关系的技巧12.2 教学内容礼貌用语：学会使用正确的礼貌用语，包括问候、感谢和告别商务礼仪：学会遵守不同文化背景下的商务礼仪，包括着装、座位安排和商务宴请跨文化沟通技巧：学会理解和尊重不同文化背景，有效沟通和合作12.3 教学方法情景模拟：通过模拟跨文化商务交流场景，练习和使用正确的口语表达方式案例分析：通过案例分析，培养学生在跨文化商务交流中的沟通和协作技巧12.4 教学评估口语表达：评估学生在模拟跨文化商务交流中的口语表达方式和准确性沟通和协作技巧：评估学生在跨文化商务交流中的沟通和协作能力第十三章：商务英语口语在网络会议中的应用13.1 教学目标学会在网络会议中使用正确的商务英语口语表达方式，包括开场、讨论、总结和决定掌握在网络会议中进行有效沟通和协作的技巧13.2 教学内容会议开场：学会使用正确的商务英语口语进行会议开场，介绍会议目的和议程讨论和意见交换：学会在会议中提出意见、参与讨论和回应他人意见总结和决定：学会在会议中进行有效的总结和做出决策13.3 教学方法角色扮演：通过模拟网络会议场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在会议中的沟通和协作技巧13.4 教学评估会议口语表达：评估学生在模拟会议中的口语表达方式和准确性沟通和协作技巧：评估学生在会议中的沟通和协作能力第十四章：商务英语口语在商业演讲中的应用14.1 教学目标学会在商业演讲中使用正确的商务英语口语表达方式，包括开场、主体和结尾掌握在商业演讲中进行有效沟通和表达的技巧14.2 教学内容开场白：学会使用正确的方式进行演讲或报告的开场，吸引听众的注意力主体内容：学会清晰、有条理地表达演讲或报告的主题和观点结尾总结：学会有效地进行演讲或报告的结尾，留给听众深刻印象14.3 教学方法演讲和报告练习：通过演讲和报告练习，培养学生的商务英语口语表达能力反馈和修正：通过同伴评价和教师的指导，学生对自己的演讲和报告进行反馈和修正14.4 教学评估口语表达：评估学生在演讲和报告中的口语表达方式和准确性沟通和表达技巧：评估学生在演讲和报告中的沟通和表达效果第十五章：商务英语口语在商务旅行中的应用15.1 教学目标学会在商务旅行中使用正确的商务英语口语表达方式，包括预订、接待和商务洽谈掌握在商务旅行中进行有效沟通和解决问题的技巧15.2 教学内容预订：学会正确的方式进行酒店、机票和会议室的预订商务洽谈：学会在商务洽谈中进行正确的口语表达和沟通15.3 教学方法角色扮演：通过模拟商务旅行场景，练习重点和难点解析本文主要介绍了《商务英语口语》的教学目标、内容、方法和评估方式，涵盖了十五个章节，包括商务英语口语的基本技巧、表达方式、沟通技巧、实际应用、跨文化商务交流、网络会议、商业演讲和商务旅行等方面的内容。
第七章商务名片的翻译
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补充资料
第三节 商务名片中职务、职称、职衔、学衔的汉译 chancellor大学名誉校长 chief accountant首席会计师 chief designer总设计师 chief engineer总工程师 chief executive officer(CEO)首席执行官 chief executive总裁 chief finance officer (CFO)财务总监/首席财务官 chief impresario艺术总监 chief information officer(CIO)信息总监 /资讯主管 chief inspector质量总监 chief operating officer (COO)首席运营官(指译文在形式与内容上都与原文非常接近的一种 译法。采用直译法的先决条件是原文与 译文在词汇意义 、句法结构、文体风格等方面完全一致或基本一致。即 原文中的词语用法、词序排列、句式结构等各个方面均 与译入语非常相似的句子才能采用直译法。
University of International Business and Economics Press
University of International Business and Economics Press
LOGO
第二节 商务名片中公司名称、 部门名称、通讯地址的翻译
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一、英文中“公司”的表达及汉译 二、英文中“部门”的表达及汉译
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三、名片上通讯地址的写法与汉译
University of International Business and Economics Press
《剑桥商务英语初级》课件
公司类型
解释不同类型的公司，如个人企业、合伙企 业和股份公司等。
公司的目标和价值观
探讨公司的目标和价值观对于商务英语的重 要性。
第二章：办公室
办公室的设施
介绍办公室中常见的设施和工具。
工作场所
探讨一个理想的工作环境以及如何提高工作效率。
办公室礼仪
会议室和会议礼仪
文化差异
分析不同文化之间的差异，如礼仪、价值观 和沟通风格。
商业文化
探讨商业文化的特点和如何尊重和适应不同 的商业文化。
解决文化冲突
提供解决商业文化冲突的策略和方法。
讲解在办公室中必须遵守的礼仪和专业行为准则。 介绍会议室的用途和：职务与职责
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职务的定义
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明确职务的定义和其在组织中的作用。
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工作职责
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详细探讨工作职责的重要性和如何有 效履行职责。
不同的职务
解释不同职务的含义和职责，如经理、 助理、销售代表等。
职责的定义
介绍职责的不同层面，包括个人职责 和团队职责。
第四章：商务出差
出差前的准备
讲解出差前的计划和准备工作，包括文件和 设备的准备。
出差设备
探讨在商务出差中需要携带的设备和工具。
出差中的安排
介绍在出差期间的日程安排和时间管理。
出差注意事项
提醒出差过程中需要注意的事项，如安全和 文化差异。
第五章：商务信函和电子邮件
商务信函格式
解释商务信函的常见格式和 注意事项。
第七章：商务旅馆
酒店的选择
给出选择商务旅馆的建议和评估标准。
入住和退房流程
说明入住和退房的手续和流程，以及常见的 行李寄存服务。
商务英语服务员英语教案
商务英语服务员英语教案第一章：商务英语服务员概述1.1 课程背景随着全球化进程的加速，商务英语在国际商务交流中扮演着越来越重要的角色。
作为商务英语服务员，掌握一定的商务英语知识和技能，能够有效地与外国客户进行沟通和服务，提升企业形象和业绩。
1.2 学习目标了解商务英语服务员的角色和职责掌握商务英语的基本听说读写技能能够运用商务英语进行日常接待和客户服务1.3 教学内容商务英语服务员的角色和职责商务英语的基本语法和词汇商务英语的听说读写技能训练第二章：商务英语基础知识2.1 课程目标通过本章的学习，使学生掌握商务英语的基础知识，包括语法、词汇和句型，为后续的商务英语沟通打下坚实的基础。
2.2 教学内容商务英语语法要点商务英语常用词汇和短语商务英语常用句型和表达方式语法讲解和练习词汇记忆和运用句型模仿和实战演练第三章：商务英语听说技能3.1 课程目标培养学生在商务场合下的听说能力，使他们能够熟练地使用商务英语进行日常接待和客户服务。
3.2 教学内容商务英语听说技巧商务英语常用对话和场景商务英语听力练习和口语表达3.3 教学活动听说技巧讲解和练习角色扮演和情景模拟听力材料分析和口语交流第四章：商务英语阅读与写作技能4.1 课程目标4.2 教学内容商务英语阅读技巧商务英语写作格式和规范商务英语常用词汇和表达方式阅读技巧讲解和练习商务英语文章分析和讨论写作练习和修改反馈第五章：商务英语服务员实战训练5.1 课程目标通过本章的学习，使学生能够在实际工作中运用所学的商务英语知识，提升商务英语服务员的实战能力。
5.2 教学内容商务英语服务员工作场景和实战案例商务英语服务员沟通技巧和策略商务英语服务员综合素质提升5.3 教学活动实战案例分析和讨论角色扮演和情景模拟综合素质培训和能力提升第六章：商务英语服务员礼仪与沟通技巧6.1 课程目标通过本章的学习，使学生掌握商务英语服务员应具备的礼仪和沟通技巧，提升在国际商务场合的专业形象和沟通能力。
商务英语翻译景志华课后答案第七章
商务英语翻译景志华课后答案第七章1. The baby boy saw in the mirror and started to cry. [单选题] *itself(正确答案)herselfhimself2. was a strong wind last night. [单选题] *There(正确答案)HereThis3. A dog’s eating habit requires regular training before it is established. [单选题] *properly(正确答案)widelytemporarily4. The children thought they were when they saw the bull. [单选题] *in a dangerin danger(正确答案)in the danger5. all the problems, several of the players produced excellent performances. [单选题] *Instead ofIn addition toIn spite of(正确答案)6. Last year, Joanna bought two coats in New York. [单选题] *long, black, leather(正确答案)black, long, leatherleather, black, long7. That’s very good of you but you have paid me back until tomorrow. [单选题] *needn't(正确答案)wouldn'tcouldn't8. It was bad but it was not a . [单选题] *gatemagazinecrime(正确答案)9. Being new to the area, we really the welcome given to us by our new neighbours.[单选题] *A. appreciated(正确答案)B. dedicatedC. summoned10. I intending to stop smoking even before I got this bad cough. [单选题] * would have beenhad been(正确答案)have been。
国际商务英语写作Chapter 7公司规章
公司规章（10）
句法特征 规章制度中的语言具有法规语言的一般特点， 其中的句子句法力求严谨，以求表达准确明晰。 而长句、复合句在规章制度中也极为常见，以 完整表达较为复语态 在规章制度的撰写中,常常使用被动语态以 体现其客观性和约束性。被动语态的使用 使得语言更加正式。例如：
公司规章（14）
公司规章（5）
3.多使用shall, will, must, can, may等情态动词 情态动词能被用来描述权利和义务。但不 同的情态动态表示的范围或程度有所不同， 因此在选用时应有所区别。
公司规章（6）
(1) “must”表示 “必须”、“应当”，常 指员工有义务、有必要遵照某指令行事， 一般无妥协、商量的余地。例如：
公司规章（12）
All employees are expected to perform their duties conscientiously, diligently, ethically and responsibly.
The working hours in the Company are stipulated in accordance with the regulations of labour laws of the People's Republic of China.
The relevant Department Head will make additional explanations about policies or procedures that may apply to the employee concerning his or her roles and responsibilities. A letter of appointment will be issued by the HR Department before or on the day when the new employee starts to work.
英语商务函电第七章
We were glad to learn from your letter of May 15 that you are interested in our new product. We also noticed that you wish to make payment by D/A.
We have considered your proposal but regret to say that we cannot accept it, as we do not have sufficient credit information to offer you D/A terms at present. However in order to help you push the sales of our new product, we are prepared to accept payment by D/P at sight. This is the best thing we can do.
We have instructed the Xiamen International Bank, to open a credit for $1,500 in your favor, effective until May 8th. The credit will be confirmed by Citibank,N.A., New York, who will accept your draft on them at 60 days for the full amount of your invoice. They will require the following shipping documents to be attached to your draft:
商务英语入门第七章_外教社修订版
2021/10/10
9
7
Chapter
Human Resource Management
What Is Human Resource Management?
— The human resource management (HRM) process is an ongoing procedure that tries to keep the organization supplied with the right people in the right positions.
2021/10/10
10
7
Chapter
Human Resource Management
What Is Human Resource Management?
Additional Info
— HRM is based on the efficient utilization of employees to achieve two main goals within a company.
商务英语谈判课程教案
商务英语谈判课程教案一、课程简介本课程旨在通过系统的学习和实践，使学员掌握商务英语谈判的基本原则、策略和技巧，提高学员在商务场合中的英语沟通能力，增强其在国际商务谈判中的竞争力。
二、教学目标1. 了解商务英语谈判的基本概念和原则。
2. 掌握商务英语谈判的语言技巧和沟通策略。
3. 提高在商务场合中的英语口语表达能力和谈判技巧。
4. 增强在国际商务谈判中的自信心和竞争力。
三、教学内容第一章：商务英语谈判概述1.1 商务英语谈判的定义和特点1.2 商务英语谈判的原则和流程第二章：商务英语谈判的策略与技巧2.1 商务英语谈判的策略2.2 商务英语谈判的技巧第三章：商务英语谈判的语言沟通3.1 商务英语谈判的语言特点3.2 商务英语谈判的沟通技巧第四章：商务英语谈判中的文化差异4.1 东西方文化差异对商务谈判的影响4.2 跨文化商务谈判的策略与技巧第五章：商务英语谈判实战演练5.1 商务英语谈判场景模拟5.2 实战演练与反馈四、教学方法本课程采用讲授、案例分析、角色扮演、模拟谈判等多种教学方法，结合学员的实际情况进行互动式教学，使学员在实践中掌握商务英语谈判的技巧。
五、教学评估课程结束后，将对学员进行商务英语谈判的测试，以评估学员在课程中的学习效果。
测试形式包括笔试和口试，内容涵盖课程的全部知识点。
六、第六章：商务英语谈判中的听力技巧6.1 商务英语谈判中听力的的重要性6.2 提高商务英语谈判听力的技巧七、第七章：商务英语谈判中的表达技巧7.1 清晰、准确表达自己的观点7.2 商务英语谈判中的说服技巧八、第八章：商务英语谈判中的非语言沟通8.1 非语言沟通在商务英语谈判中的作用8.2 商务英语谈判中非语言沟通的技巧九、第九章：商务英语谈判中的风险管理9.1 识别和评估商务英语谈判中的风险9.2 商务英语谈判中的风险应对策略十、第十章：商务英语谈判的综合技巧与应用10.1 商务英语谈判的综合技巧10.2 商务英语谈判在实际中的应用六、教学方法在本章中，我们将通过听力练习、角色扮演和模拟谈判等方式，帮助学员提高商务英语谈判中的听力技巧和表达能力。
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___Chapter Seven Sales letters
Most common letters:
The inquiry letter The acknowledgement letter The response letter The complaint letter The adjustment letter The application letter The acceptance letter
Visit us before August 25 and you can join our Kids Club – buy nine cones or cups and get the tenth free. With summer already heating up, it is an opportunity you won’t want to pass up. So if you are tired of all the screaming, stop by Sweet Treat today. Faithfully yours,
1.Getting attention or curiosity. 2.Proving benefits to inspire the customer’s desire. 3.To encourage action.
见Sample 7-3
Tips for writing successful sales letters
Writing a sales letter
Situation:
As the summer school holiday approaches, your company Sweet Treat decided to promote the company’s homemade ice cream to the parents. Please Write a persuasive sales letter for the company.
2). The Body
to be healthy to be wealthy to have a safe future to be comfortable to be better than others to be attractive to the opposite sex
Directions:
Exercises:
请现在就来租车, 让我们带走你旅途的烦恼。 Reserve your car now and let us take the worry out of your travel arrangements.
Exercises:
我们热情欢迎您参加本届时装展,我们最新 的羊绒衫系列在38号展台展出. You are cordially invited to this session of fashion show, in which our latest collection of cashmere sweaters is displayed at No.38 exhibition stand.
1.What is the aim of sales letter?
The sales letter make the readers realize that not only the product or service is good , but it is good for them.
3. The general plan for sales letters
Ask a question Refer to audience members Refer to recent happenings Use a dramatic story Stress importance of topic Use a quotation Cite a little-known fact or statistic
Exercises:
感谢贵公司的友好合作,请填写附件中的调查问 卷,并发给我方,以便我们了解贵公司客户的满意 度. Thank you for your friendly cooperation. Please fill in the questionnaire attached, and send it back to us in order for us to be informed of your customer’s satisfaction.
1). The Opening
The first paragraph you should grab the interest of readers, and to encourage them to read on.
Have you ever thought about investing in the Stock Exchange, but then dismissed the idea because of the size of your investment? If you die, who will feed your family? If you own a dog, you have a responsibility to keep it clean and fit!
What are the needs of the people ……?
The need for entertainment The need for safety The need socializing The need for knowledge The need for comfort The need for fame The need for more free time
Analyze the reader. Know the product or service. Emphasize benefits. Understate the price, unless it is an obvious bargain. Enclose more details.
Useful notes:
Exercises:
有了这“世界各国百科全书”,你所有的问题 都解决了,所有问题的答案都在这部书里.
All your troubles are over with the “Worldwide Encyclopedia” which has all the answers you will ever need.
Our product will never disappoint our customers thanks to its excellent performance and exhibits fine quality, and above all a feeling of luxury offered by no other product of a similar type.
3). The Closing
Make the reader act !
Money-back guarantees Free samples Trail periods Payment plans
3). The Closing
If you are not completely satisfied, then return the alarm clock with no obligation. Remember, this offer is only open for two days. By sending the card before May 24, you will obtain a special discount of 5% at our introductory stage.
跟踪信 follow – up letters 经验丰富的新闻记者 a seasoned news reporters 卖点 selling point 再次订货 repeat order 免费电话号码 toll – free number 待命的 to be on call for
Arousing the prospective customer’s interest
Sweet Treat Ice Cream Dear Customer: Your kids are home from school for summer and you can hear them screaming. And what are they scream for? ICE CREAM, naturally! Don’t disappoint them! Come into Sweet Treat. Our famous HOMEMADE ice cream can’t be beaten! You will never taste anything this creamy and delicious. And it is all made right in our store so you are guaranteed the freshest ice cream you have ever had.
2). The Body
The body should keep the reader’s interest and create in the reader’s mind a need for your product or servicen.