商务英语入门(任书梅)
12级《商务英语》授课计划
西京学院授课计划
2013—2014学年第二学期
教研室:专业英语教研室课程名称: 商务英语编写教师: 职称: 讲师
教材名称:商务英语入门主编: 任书梅、王璐出版社:外语教学与研究出版社
总学时: 48 本学期学时: 48 其中理论学时： 40 实践学时： 8
考核方式：考试（√）/考查（）适用专业、年级: 英语2012级（商务方向）要求：1、授课计划由教研室召集所有主讲教师集体研究后编写；
2、每个授课单元（2学时）的内容占一格，表格不够可另加附页；
3、任课教师要严格按授课计划组织教学，教学进度提前或推迟超过4学时视为教学事故；
4、“讲授”、“实验”的填写，应在相应栏画“√”，如果有其它教学内容必须在备注栏进一步说明；
5、授课计划由教学单位审核后使用，教学单位教务科备案，相关授课教师人手一份。
教研室主任签字: 教学主任签字:
教学单位盖章。
商务英语入门第三章_外教社修订版
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Chapter
Corporate Ethics and Corporate Culture
Corporate Ethics
Ethical dilemmas in business are categorized as: — human resources issues; — employee safety issues; — conflicts of interest; — customer confidence; — use of corporate resources.
Reasons that companies take social responsibilities: — Firstly, they are part of the society’s problems; — Secondly, they have a moral duty to help; — Thirdly, companies expect that they will continues operating in society in the future; — Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible; — Finally, social responsibility improves the image of a company and endears it to society even more.
企业文化对企业氛围以及企业管理行为的影响
3
Chapter
Corporate Ethics and Corporate Culture
商务英语入门(任书梅)
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Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
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Questions for discussion
❖ What type of leadership do you prefer? ❖ What kind of leader would you like to be? ❖ How do you comment on these two types
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
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三、Chapter 2 Management
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❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
商务英语入门
任书梅
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❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
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一、主要内容与编写特色
新世纪商务英语综合教程第一册课文译文
新世纪商务英语综合教程第一册课文译文第一单元万维网课文一有互联网必有路增加社会交流之商业指导丹奈斯·J. 德沃张筱霖译凯瑟琳·吉诺伊是波士顿 Swift Media 网络社区的合作创始人之一，她的饮食、起居、呼吸都浸泡在网络2.0中。
不仅她最新的商业公司依靠网络2.0召集会议，几乎她所有的新办公司都依靠各种网络工具来运行。
她有五位全职雇员，如今她已经非常熟练老到地使用她的博客、wiki、合作工具以及其他林林种种免费或低费用网络服务。
“网络2.0的吸引力在于，它能让小企业主找到通往市场的途径，而过去小企业主几乎没有门径。
”凯瑟琳·吉诺伊对《电子商务时报》的记者如是说。
目前，她的网络应用“组合”包括如下内容：●一个wiki，用来协调位于波士顿、衣达荷和乌克兰的程序员工作；●Basecamp，一个基于网络的项目管理工具（大约每月40美元）●Highrise，用来追踪与他人的联系与活动（与的小型网络版类似）●一组 Google(Nastag:GOOG)工具（例如, Google Docs 工作表，用于发博文的GoogleNotebook，Google AdWords 关键词搜索）有时她甚至通过Facebook和LinkedIn 与客户作交流，她也是Twitter微博和等社交网络的粉丝。
关于宠物狗的博客吉诺伊曾用网络2.0帮助过一位从事宠物狗养殖的朋友，这位朋友的生意渐渐下滑，而其竞争者熟知技术门道，他们的品牌则广为传播。
吉诺伊只不过帮朋友建了个博客，并在Google AdWords上登记了合适的关键词，朋友的生意马上兴旺起来。
吉诺伊说，她的策略并非是一时兴起、简简单单建个博客。
“任何小企业主都可以把博客用作网上营销工具，但是，要与Google AdWords结合起来才能推动访客流量的增加。
许多职场专业人士都把Google AdWords与在线服务管理结合起来，于是利润猛增。
商务英语入门第一章
Sole Proprietorships------个人企业
利: 1.自己成为老板，心理得到满足。 2.最简单的一种经商方式。
设立的条件 ： A、投资人是一个自然人 B、有合法的企业名称 C、有投资人申报的出资 D、有固定的生产经营场所和必要的生产经营条件 E、有必要的从业人员
3.根据市场的情况及时调节经营方向，更好地适应市 场需求。
厦门大学嘉庚学院
Sole Proprietorships------个人企业
An organization that is owned and managed by one person is called a sole proprietorship. Features: 1.Provides the capital by one person. 2.Operates the business aided by several employees. 3.Owns all the assets of the business and the profit generated by it. 4.Assumes complete responsibility for any of the liabilities or debts of the business.
厦门大学嘉庚学院
课程要求
安排座位，进行分组
本课程原则上不允许旷课,请假请提交书面 请假条，旷课超过1/3课时不允许参加考 试.
将电话放在静音或关机状态。
厦门大学嘉庚学院
成绩构成
平时成绩占40%。（考勤、作业、课堂提 问、案例汇报） 期末考试占60%.
厦门大学嘉庚学院
本章要点
Sole Proprietorships Partnerships Joint ventures Corporations Limited Liability Companies Mergers and Acquisitions franchises
新编剑桥商务英语初级
新编剑桥商务英语初级一、引言商务英语是指用于商务场合的英语语言技能，是在全球化背景下越来越受到重视的一种语言能力。
新编剑桥商务英语初级教材是为了帮助初学者打好商务英语基础而编写的一本教材。
本文档将对新编剑桥商务英语初级进行介绍和分析。
二、教材概述新编剑桥商务英语初级教材共分为12个单元，每个单元围绕不同的商务主题展开。
教材内容涵盖了商务英语的四个核心技能：听力、口语、阅读和写作。
每个单元都包括听力材料、词汇和语法练习、口语训练、阅读材料和写作指导。
三、教材特点1. 实用性强新编剑桥商务英语初级教材注重实际应用，将商务场景与日常生活相结合，通过真实的商务对话和案例来让学生更好地理解和运用商务英语。
2. 任务驱动教材设计了一系列任务，帮助学生在真实场景中理解和运用商务英语。
通过完成这些任务，学生可以逐步培养语言运用能力和解决问题的能力。
3. 语言输入与输出平衡教材注重培养学生的听说读写四项技能，通过各种听力练习、对话训练、阅读材料和写作指导来帮助学生全面提升自己的商务英语水平。
四、教学方法1. 情境教学法新编剑桥商务英语初级教材采用情境教学法，通过给学生创设真实的商务场景，让学生在实际语境中学习和运用商务英语，增强学习的自觉性和主动性。
2. 任务型教学法教材中设计了各种任务，如模拟面试、商务谈判等，通过完成任务来培养学生的语言运用和解决问题的能力，增强学生的实践能力。
3. 个性化教学法教材中提供了丰富的练习和写作指导，可以根据学生的个性和水平进行不同程度的差异化指导和辅导，满足学生个性发展的需求。
五、教学效果新编剑桥商务英语初级教材以其严谨的教学内容和实用的学习方法受到了广大学习者的欢迎。
通过学习该教材，学生可以在商务领域中更加自信地运用英语，提高自己的工作效率和竞争力。
六、总结新编剑桥商务英语初级教材是一本以实用性为导向的商务英语教材，通过情境教学和任务型教学方法，帮助学生理解和运用商务英语。
该教材注重培养学生的四项核心技能，通过丰富的练习和写作指导，增强学生的实践能力。
商务英语入门第一章-外教社修订版PPT课件
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1
Chapter
Forms of Business Ownership
Partnerships: Limited Partnership
Advantages
— General partner maintains control of the business. — Limited partner can invest with a limit on
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1
Chapter
Forms of Business Ownership
Sole Proprietorship
Advantages
— Owner in direct control (you are your own boss). — Keeping the profits from the business — The easiest form of business to start — No double taxation
death of owner. — Owner may have limited managerial expertise.
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Chapter
Forms of Business Ownership
Sole Proprietorship
Questions for discussion
商务英语入门第七章_外教社修订版
评价人力资源的4C模式
How to Keep Employees Motivated
如何保持员工的工作热情
2021/10/10
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7
Chapter
Human Resource Management
Lead-in activities
Role-play a job interview with your partner. Suppose that you are the interviewee and your partner is the interviewer, try to answer the following three questions which are commonly asked in the job interview, and then exchange the roles with your partner.
2021/10/10
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7
Chapter
Hun Resource Management?
— The human resource management (HRM) process is an ongoing procedure that tries to keep the organization supplied with the right people in the right positions.
商务英语入门第四章_外教社修订版
4
Chapter
Management
What is management?
Planning
— The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations.
4
Chapter
Management
What is management?
Planning
Planning answers several fundamental questions for managers: — What is the situation now? — What is the state of the economy and other
— Tactical (short-range) planning (战术规划/短期规划) ✓ It is the process of developing detailed, shortterm strategies about what is to be done, who is to do it, and how it is to be done.
environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business?
商务英语入门第五章_外教社修订版
Production and Operations
Lecture Outline
What Is Production and Operations?
什么是生产与运作？
Plant Location 厂址的选定 Production Processes 生产工艺 Materials Management, Purchasing and Inventory Control 物料管理、采购、库存控制 Controlling Production: Scheduling 控制生产：制订计划 Modern Production Techniques 现代生产技术 Productivity 生产率 Quality Management
5
Chapter
Production and Operations
What Is Production and Operations?
Output —The output is the final result of the production process.
5
Chapter
Production and Operations
质量管理
5
Chapter
Production and Operations
Lead-in Activities
How do your parents or you make dumplings? Can you describe the whole process — how to prepare, what ingredients are needed, how to make the fillings, and what the steps are that lead to the final products?
《商务英语入门》
Joint Ventures
• Joint Ventures: the pooling of resources
and expertise by two or more business ,typically from different areas or countries to achieve a particular goal .the risks and rewards of the enterprise are also shared (eg:HewlettPackard and Samsung)
legislation ,which permits a group of people ,as shareholders (for-profit companies) or members (non-profit companies), to create an organization, which can then focus on pursuing set objective ,and empowered with legal rights which are usually only reserved for individual ,such as to sue or be sued ,own property ,hire employees or loan and borrow money
Questions for discussion
• What ownership is a joint venture
similar to ?why ?
• What are the advantage of a joint
venture ?
????
Corporation
英语专业考研参考书目攻略
英语专业考研参考书目攻略2017年考研录取工作已经结束，2018年的考研大战已经打响。
考研的同学们应该已经开始买书，甚至一些“早起鸟”类型的同学已经把参考书目大致浏览了一遍。
大部分学校已经不给参考书目，只列出了考试科目或者大纲。
这么多参考书目，如何选择最适合的一本，哪本书对我们的考试最有帮助，下面小编一一为你解答。
我们先看看“英语专业考研”的概念。
它是针对报考英语专业研究生的考生而进行的考试，具体考核科目为：政治（100分）、二外（100分）、基础英语（150分）以及综合英语（150分）。
部分学校的两门专业课名称会有出入，但基本上都考察学生对英语各个方面的掌握，包括最基本的语法、写作、阅读以及涉及到专业知识的英语语言国家文化、英美文学、外国语言学与应用语言学和翻译（包括理论）等。
我们首先盘点有哪些复习用书：一、基础英语复习用书1.张汉熙的《高级英语》1、2册（最热门的英专考研用书，基本上每个学校都会将其列入。
大部分学校都把张汉熙先生的书作为大三大四的授课教材）2.邹申《写作教程》（1-4册）上海外语教育出版社，2011年。
3.李观仪《新编英语教程》第5~8册4.蒋显璟《英美散文选读》1、2册（第二版）（对外经贸大学英语学院考研特色书籍，值得推荐）二、英语语言学的复习用书1.胡壮麟《语言学教程》（最热门、最经典的英专语言学考研用书，高校英语系授课经典用书）最好配上一套《胡壮麟语言学教程笔记和考研真题详解》，中国石化出版社2.刘润清、文旭《新编语言学教程》3.桂诗春《应用语言学》4.戴炜栋《新编简明英语语言学教程》（也有一本《语言学教程学习指南》，高校英语系授课经典用书，备考经典书目）5.蓝纯《语言导论》6.杨信彰《语言学概论》三、英美文学的复习用书1.罗经国《新编英国文学选读》2.《英国文学简史：学习指南》(常耀信版《英国文学简史》配套辅导)，赵红英编，西南交通大学出版社.（经典参考书目）3.《美国文学简史：学习指南(第3版)》配套南开大学常耀信版，赵红英编，西南交通大学出版社.（经典参考书目）4.张伯香《英美文学选读》、《英国文学教程》5.陈嘉《英国文学史》6.杨岂深《英国文学选读》7.《英国文学史概述及作品选读》、《美国文学史概述及作品选读》，刘洊波主编，高等教育出版社，2010年3月。
商务英语阅读教程——参考译文
参考译文Unit 1 参考译文国际商务的范围国际商务是指任何类型的跨国商务活动。
它可以分为4种类型: 对外贸易、服务贸易、有价证券投资和直接投资。
在对外贸易中，国与国之间从事有形货物或商品的进出口业务。
进出口贸易构成了世界上大多数国家最基本的国际商务活动。
除货物和商品进出口贸易外,国家之间还进行服务贸易，如保险、金融、饭店、咨询、旅游及运输。
跨国公司就因在别国提供服务而得到报酬。
国际有价证券投资指在别国进行的金融投资。
投资者购买企业股票和长期债券，无非是为了谋求投资回报。
有价证券投资者的目标不是控制一个企业，他们随时可按市场行情兑现他们所投的资金。
海外直接投资是指在国外建厂或建立销售网络。
投资者可购买外国公司现有的全部或部分资产，以控制或部分控制该公司的销售、生产、科研和发展。
从历史的角度来看，国际商务并非新鲜事物。
它已有上千年的历史，尽管其形式、方法及重要性在不断演变。
在古代，希腊人就在地中海地区从事贸易活动。
在历史的长河中，随着复杂的商务技巧不断出现，商业持续不断的发展，从而促进了货物、资源、资金在国家间的流动。
工业革命提供了大规模生产方法和大规模市场，从而进一步促进了国际商务的发展。
随着工业化水平的提高，对供给、原料、劳动力和运输的需求也日益增大。
20 世纪以来，事实证明，广泛的商务关系覆盖全球。
由于商务实体越来越认识到它们的市场是全球性的，而不仅仅在国内，所以产品、资本和人员比以往任何时候都更紧密地联系在一起。
随着商务活动的范围跨出国界，银行和金融机构接踵而至，以满足商务活动为世界性的投资和经营所需要的资金。
金融市场之间的联系也变得非常纷繁复杂。
美国股市的走向和变化会直接影响到世界上其他地区的产权投资市场。
如今，只有目光短浅的商人才会相信，一个企业在本国市场范围内完全可以实现发展和繁荣。
国内商界起码必须认识到市场竞争的国际根源，因为竞争的根源一直存在，并且日益成为国内商界的威胁。
在世界市场和经济的动态中，这些变化的根源就是世界范围寻求的国际商务活动。
商务英语入门第二章-外教社修订版
— Read or watch news regularly to find possible business ideas.
— Keeping up with current events will help you identify market trends, new fads, industry news.
flow to found around $200,000; — Dropped out from Harvard; — Worked very hard to achieve his vision.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
— Put a product through an additional process that increases its value
make a profit
part time
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
See Opportunity Where Others Do Not — See opportunity and build your dream into reality, then realize Chinese Dream.
Microsoft is good competition for other software companies and he will continue to
口语教程基础篇1第三版商务英语口语基础1答案已校对本章节完整.doc
Unit 1 Passport, please!Warming UpSuggested Answers1.Wang Lifeng2. NW 93.March 17, 20074.5:35p.m.5. Unknown/Check Monitors6.21-F7. Guangzhou, RR.China 8. 10:45p.m.Suggested Answers to TasksDialogue 1TasklA:1.Could you put your cell phone and anything metal on the tray?2.Miss, please go through this gate.3.May I see your boarding pass/card?4.Please put your backpack on the scale.5.Do you have any luggage to check in?6.1 want to check in.B:1.A:May I see your boarding pass/card?2.A:Could you put your cell phone and anything metal on the tray?3.B:I want to check in.4.A:Please put your backpack on the scale.5.A:Do you have any luggage to check in?Task 23-7-1-6-4-5-9-8-10-2-11Dialogue 2Taskl*NO specific requests to what B may respond as long as they are proper to questions*1.A: How are you doing?2.A: What is the purpose of your visit to China?3.A: What is the name of the corporation?4.A: How long will you stay here?5.A: Have you ever been here before?6.A: Declaration form, please.Task 2Customs Officer: Good morning. May I have your passport and visa, please?Michale Brown: Sure, here you are.Customs Officer: What is your purpose to come to China?Michale Brown: For a research program.Customs Officer: What is the name of the company?Michale Brown: Shanghai Victory Footwear Company.Customs Officer: How long will you stay in China?Michale Brown: One year.Customs Officer: Have you been in China before?Michale Brown: Yes, I came to China last year as a tourist.Customs Officer: OK, here are your passport and visa. Have a nice day. Michale Brown: You too.(After Michale claims his luggage, he goes to the Customs.)Customs Officer: Michale Brown: Customs Officer: Michale Brown: Declaration form, please. Here you are.OK, have a nice day. You too.Dialogue 3Taskl1.Peter Smith.2.Yes, he is.3.He is a student of New York University.4.Excuse me, I am Mei.5.Nice to meet you, Mr. Smith. Nice to meet you, too.6.Yes, she had. Yes, she is a little tired.7.Peter drives Mei to her dorm.Task 21.Excuse me, are you Louis?2.Oh, nice to see you, Lily.3.How was your journey?4.But r m a little tired.5.You are welcome.Suggested AnswersPractice 11.May I help you?/Can I help you?2.Would you like me to bring it to you?3.could you give me a blanket?4.That' s very kind of you.Practice 2Customs Officer: Traveler: Customs Officer: Traveler: Customs Officer: Good morning, ma' am. Welcome to USA. Do you have anything to declare? Nothing, I think.Would you mind opening your handbag, ma' Of course not.There is a digital camera. You have to pay duty on it.am?Traveler: Customs Officer: But it' s for my personal use.Then it' s duty free. But remember to take it out with you when you finish journey.Traveler: Customs Officer: Traveler: OK, I understand. Have a good journey. Thank you.Learning MoreTeaching Proposals and Suggested Answersl.You must bring your Photo Identification; arrive at the airport before 11:20; check in before 12:05; be at the boarding gate before 12:20.Chinese Version of the Situational Dialogues对话一：（梅是中国交流学生，正准备前往美国，现正在上海虹桥机场办理登机。
商务英语入门第六章_外教社修订版
— Industrial products
6
Chapter
Marketing
The Marketing Mix—Price
Price is the value or worth of a product that attracts the buyer to exchange money or something of value for the product. — Loss Leader Pricing — Penetration Pricing
Lead-in Activities
Lead-in activities • Which one can most stimulate the customers’ desire to buy; •Which one is not desirable; •How to modify in order to make it effective.
6
Chapter
Marketing
The Selling Concept
(by the early 1930’s)
The Production Concept The Selling Concept The Marketing Concept
They not only would produce the products but also recognized that personal selling and advertising were important selling methods.
Marketing • The process of planning and executing the conception, pricing, promotion, and distribution of goods, services and ideas to create exchanges that satisfy individual and organizational objectives.
商务英语入门(三天掌握商务英语)
商务英语入门（三天掌握商务英语）如何得体的进行“自我介绍”，如何“接听电话”，“收发传真”，“描述产品”以及基本的商务信函写作等等内容。
现在我们就开始“入门”吧，说“入门”自然还要从学会得体的“自我介绍”开始，1. First Meetings 初次见面先预习一下本课中涉及的一些知识点吧：assistant 助理clerk 职员favorable impression 良好印象Personnel Manager 人事经理Managing Director（MD）总裁I'm new. 我是新来的。
to be working together. 我们将一起工作。
to look forward to doing sth. 盼望做某事初次见面用语：Nice to meet you. 很高兴见到你。
告别时用语：It was very nice to have met you. 能见到你我真高兴Hope to see you again. 希望能再次见到你。
第一天到公司上班，You must be nervous.你的心情一定挺紧张。
怎么才能给上级和同事留下a favorable impression（良好印象）呢？西装革履的你看起来很cool，但你还是没有十分的把握。
我们先来听听某家外企公司的新成员Peter King 如何得体地处理他工作中的第一天。
Peter: Good Morning. May I introduce myself? My name's Peter King and I'm new here.Anna: Pleased to meet you. I'm Anna White, the assistant to the Personnel Manager.Welcome to our company.你看，初次见面好比跳华尔兹，非常简单，就是三步曲：问候——介绍——对方回答。
商务英语入门教案.doc
Teaching Plan for Introduction To Business EnglishWeeks 1・2 Unit 1: Forms of Business OwnershipTeaching Periods: 4L Teaching Objectives1.To be able to correctly express in English these terminologies of this unit2.To know the basic concept of what is sole proprietorships3・ To understand the difference between sole proprietorships and partnerships4.To understand the difference between corporation and limited liability company5.To know general content of Mergers and Acquisitions6.To know the features of franchisingIL Teaching Focus and DifficultiesA. Teaching focus:1.To understand the difference between sole proprietorships and partnerships2.To understand the difference between corporation and limited liability company3.To be able to correctly express in English these terminologies of this unitB・ Teaching Difficulties:1 ・ To know the features of franchising2.To understand the difference between sole proprietorships and partnerships3.To understand the difference between corporation and limited liability companyIIL Teaching Contents and ProceduresChicken soup for the soul:Life is like a piano・ White keys represents joy. Black shows sadness. As you go through life, remember that the black keys make music too.Lead-in Question:How many Chinese and foreign companies can you name?Group discussion:What is your most admired company?What companies do you wish to work for?Sole ProprietorshipsAn organization that is owned and managed by one person is called a sole proprietorship・Features:1 .Provides the capital by one person.2.Operates the business aided by several employees・3.Owns all the assets of the business and the profit generated by it.4.Assumes complete responsibility.Advantage:1.You can be your own boss.2.The easiest form of business to start・3.Be flexible to the changing circumstances of the market・Disadvantage:l.It is difficult for the owner to raise capital.2.Business liabilities are the owner's liabilities.ck of stability.4.The owner's knowledge and experience is limited・PartnershipsA partnership is legal relationship between persons carrying on a profit-motivated business.A. General partnershipB. Limited partnershipFeatures of general partnership:• 1 .Two or more individuals own the business •• 2.Each partner contributes time, money, property, labor or skill.• 3.Partners share profits and losses according to a plan specified by agreement between them.• 4.Each partner can incur debt and sign contracts・• 5.All partners arc liable for business debts-Features of limited partnership:• 1 .Includes one or more general partners and one or more limited partners.• 2.The general partners arrange and run the business・• 3.The limited partners are investors only.• 4.Thc limited partner's liability is limited liability.• 5.The general partner^ liability is unlimited liability・Advantage:•l.More people, more skills and more resources.• 2.Share business losses and risks with partners.Disadvantage:•l.The division of profits can cause conflicts.• 2.There may be disagreement among partners・Joint Venture• A joint venture is the pooling 联合of resources and expertise by two or more businesses, typically from different areas or countries to achieve a particular goal.For example:• 1.Business expansion• 2.Development of new products• 3.Moving into new markets, particularly overseasAdvantage:1 .Access to new market.2.Increase capacity.3.Share risks with the partner4.A ccess to specialized staff and technology.Disadvantage:1.The partners do not share the common objectives-2.Unequal position in the business.3.Different cultures and management styles result in poor co-operation between the partners ・CorporationsThe corporation is a legal entity, allowed by legislation, which permits a group of people to create an organization, which can then focus on pursuing set objectives.Features of corporations:• 1. Owned by stockholders, but not necessarily managed by a stockholder.• 2.Liable for its own debts and taxes.Advantage:• 1 .Limited liability of owners.• 2.Skilled management team・• 3. Greater capital base.• 5. Stability.Disadvantage:1 .Multiple taxation.2.Difficulty and expense of starting・ernment involvement.4.personal interest・Mergers and AcquisitionsA Merger is the result of the combination of two companies to form a new company.A Acquisition is one company buying the property and obligations of another company. FranchisesA franchises is the right to use a business name and sell products or services, usually in a specific geographical territory.Features of franchises:• 1.Reduce risk and receive support.• 2.The preliminary work has been done・• 3.The customer base may be set and with good name recognition.• 4.Receive management assistance 管理辅助and training from the franchiser.IV< Assignments1 .Finish exercises of this chapter in the textbook.(written)2.Group work: Make a dialogue of greeting businessmen, (spoken)V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the difference between sole proprietorships and partnerships as well as that between corporation and limited liability companyKnow the general content of Mergers and Acquisitions and the features of franchising Teaching Plan for Introduction To Business EnglishWeeks 3・5 Unit 2: Business Start-upTeaching Periods: 6L Teaching Objectives1・ To be able to correctly express in English these terminologies of this unit2.To know: What Does it Take to Be an Entrepreneur3.To understand: How to Evaluate the Chance for Success4.To understand: How to Get Started the Business5・ To know: How to Discover a Winning Idea6. To know : How to Organize a businessII. Teaching Focus and DifficultiesA・ Teaching focus:1.Help the students know: How to Discover a Winning Idea2.Help the students understand: How to Get Started the Business3.Help the students know : How to Organize a businessB. Teaching Difficulties:To understand: How to Get Started the BusinessIIL Teaching Contents and ProceduresChicken soup for the soul:Accept your life if you cant change it. Change your life if you can't accept it.Lead-in Question:Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on campus・Group discussion:Do you think it is right for you?How can you transform your dream into reality?What capital and personal skills do you need, but don't have?What other aspects should you consider?What Does It Take to Be an Entrepreneur?See Opportunity Where Others Do Not一See opportunity and build your dream intoreality, then realize Chinese Dream.Self-Motivated一Keep your focus;一Have your own motivation to go on and getthe work done;—Have the determination to get through thetough times・Willing to Make Sacrifices一Work long hours;一Cut leisure activities like getting on line,watching TV, dancing, etc.—Have less time to chat with friends・Know Where You Are Headed一You should have a strong set of business skillsand get a better idea of yourself.Arendt Afraid to Fail—Failure is mother of success. Business can fail.They fail all the time. You must be able to takesome risks.What Traits do You Find in Bill Gates?—Strongly believes in hard work;——Being ambitious, intelligent and competitive;一When in college, he and his close friend Allen started a new company;—Developed a small computer to measure trafficflow to found around $200,()00;一Dropped out from Harvard;—Worked very hard to achieve his vision 憧憬.How to Discover a Winning Business IdeaExamine Your Own Skill Set for Business Ideas—What have I done?一What can I do?一Will people be willing to pay for my productsor service?Keep up-to・date and Identify Business Opportunities—Read or watch news regularly to find possible business ideas.一Keeping up with current events will help you identify market trends, new fads 时尚，industry news.Evaluating Your Chance for SuccessMarket AssessmentDo some research to get to know more about your market. Find out the following in your research:一Who are your potential customers? Will their characteristics affect where you need to be?—How can you reach your customers?—How much will they pay for your product or service?一Who are your competitors?Financing AssessmentIf the startup costs are more than you have on hand and more than you will be able to earn right out of the gate:一one possible solution is to get a loan for your business from a bank.一A second solution, chosen by many small businesses, is to raise the money yourself, perhaps by selling some of your possessions.Getting StartedOne of the best ways to learn how to run a small business is to talk to others who have already done it.一They will tell you that location is critical・——They will caution you not to be undercapitalized・一They will warn you about the problems of finding and retaining good workers.—They will tell you to keep good records and hire a good accountant.—Learn small-business management by becoming anapprentice 学徒or working for a successful entrepreneur, at least for three years.Organizing Your BusinessChoosing a Form of OrganizationNaming Your BusinessLocating Your BusinessOpening Your Business at the right timeBuying or Leasing EquipmentGetting Licenses and PermitsMarketing Your Product or ServiceIV Assignments1 .Finish exercises of this chapter in the textbook・2.Writc a short composition on the issue: How to Discover a Winning Idea?V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question : What does it take to be an entrepreneurKnow: How to get started and organize a businessTeaching Plan for Introduction To Business EnglishWeeks 6・8 Unit 3: Corporate Ethics and Corporate CultureTeaching Periods: 6L Teaching Objectives1.To be able to correctly express in English these terminologies of this unit2.To know: What is corporate culture?3.To understand the influence of corporate culture on climate and management practice4.To know different corporate cultures5.To know the function of different corporate culturesII. Teaching Focus and DifficultiesA・ Teaching focus:1.To understand the influence of corporate culture on climate and management practice2.To know the function of different corporate culturesB. Teaching Difficulties:1.To understand the influence of corporate culture on climate and management practiceIIL Teaching Contents and ProceduresChicken soup for the soul:In some way, to where is not important, the important thing is that you can see what kind of scenery as well as your mood on the way.Lead-in Question:In advertising, having an unclear or misleading price might help promote a product, but is it ethical?Group discussion:Societies support business and supply it with consumers, but is the business supposed to give anything back to society like protecting our environment?The following listed are some factors related to corporate culture・ Suppose you are looking for a job, discuss with your partner to find which factor of the following affects you most and why.一The hours you work per day and per week——The work environment一The dress code—The training and skills development you receive—The amount of time outside the office you are expected to spend with co-workers一Interaction with other employeesCorporate EthicsEthics are p「inciples of behavior that distinguish between right and wrong. People working in business frequently face ethical questions.Corporate Ethics is the evaluation of business activities and behaviors as right or wrong.Ethical standards in business arc based on commonly accepted principles of behavior established by the expectations of society, the firm, the industry, and an individiiafs personal values. Corporate Social ResponsibilityCorporate social responsibility is the awareness that business activities have an impact on society, and the consideration of that impact by firms in decision-making.Reasons that companies take social responsibilities:一Firstly, they have a moral duty to help;—Secondly, they are part of the society's problems;—Thirdly, companies expect that they will continues operating in society in the future;一Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible;一Finally, social responsibility improves the image of a company.Ways in which a business can give back to society:—Give fair wages and never be seen to be exploiting workers;一Set fair prices for the goods and services provided;一Aim at quality production & customer satisfaction;一Set up social welfare facilities;—Participate in social activities;—Share ideas and intelligence・Questions for Discussion一What does corporate ethics mean?一What are some ethical concerns that arise in the business world?—What is corporate social responsibility? Why is it important for businesses to act in a socially responsible manner?What Is Corporate Culture?Corporate culture is described as the personality of an organization, or simply as “how things are done around here M・It guides how employees think, act and feel, including such elements as core values and beliefs, corporate ethics, and rules of bchavio匸Corporate culture is the DNA of the company.Three key functions of corporate culture:—Provide a sense of identity for members;一Generate commitment to the organization^ mission;一Clarify and reinforce standards of bchavio匚Different Corporate CulturesAt the root of any organization's culture there is a set of core characteristics collectively valued by members of an organization・These characteristics illustrate the essential ways in which the cultures of organizations differ from one anothcr.Questions for Discussion—What is the corporate culture of UPS?—What are people working at MCI encouraged to do?一In DuPont Chemical Company, what are employees expected to do? And how about employees in Nokia Corporation?Creation of Corporate CultureCompany Founders:—The founders often possess dynamic personalities, strong values, and a clear vision of how the organization should operate・一Their values usually become the accepted ones in the company.Experience with the General Business and Industry Environment—Some corporate cultures are shaped by their interaction with the external environment.—Walmart^s unique market niche is its moderate quality but attractive prices・Contact with Others一Shape of an organization based on how it develops out of contact between groups and individuals within it.— Corporate culture reflects the fact that people assign similar meanings to various events and actions and they come to perceive the key aspects related to the organization^ work in a similar manne匚IV< Assignments1 .Finish exercises of this chapter in the textbook・2.Questions to consider by yourself:—What are the three major factors contributing to the emergence of organizational culture?一Try to illustrate how an organizational culture is created by its founder or foundersV. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question: What is corporate culture?Know the influence of corporate culture on climate and management practice and the function of different corporate cultures.Teaching Plan for Introduction To Business EnglishWeeks 9・11 Unit 4: ManagementTeachin父Periods: 6L Teaching Objectives1 .What Is Management?anizational Structure3.Management Levels4.Managerial Roles5.Management SkillsII. Teaching Focus and DifficultiesA.Teaching focus:1.To understand what management is and its influence on business2.To know something about management skillsB.Teaching Difficulties:1・ To understand what management is and its influence on business1IL Teaching Contents and ProceduresChicken soup for the soul:Along the long way of changing, you may occasionally slip and fall. You have to learn to face failures, for the road to success is full of ups and downs・Lead-in Question:An effective executive is indispensable to the growth of corporation.Can you name some famous entrepreneurs?Group discussion:What kind of leader do you prefer? Why?What is management?Management can be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives・Planning—Planning means defining goals for organizational performance and deciding on the tasks and use of resources needed to attain them.一Planning is a task that each manager must do every day. It is a continuous process.一Planning is basically men tai. It requires thinking things through logically.Planning answers several fundamental questions for managers:—What is the situation now?一What is the state of the economy and other environments?一What opportunities exist for meeting people's needs?一What products and customers are most profitable?—Why do people buy （or not buy） our products?一Who arc our major competitors?—What threats are they to our business?The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations・一SWOT stands for strengths, weaknesses, opportunities and threats.Strategic （long-range） planning （战略规划/长期规划）It determines the major goals of the organization as well as the policies, procedures, and strategies for obtaining and using resources to achieve those goals.Tactical （short-range） planning （战术规划/短期规划）It is the process of developing detailed, short-term strategies about what is to be done, who is to do it, and how it is to be done.Operational planning （运营规划）It is the process of setting work standards and schedules necessary to implement the tactical objectives ・Contingency planning （应急计划）It is the process of preparing alternative courses of action that may be used if the primary plans don't achieve the organization's objectives-Organizing—Organizing involves the assignment of tasks, the grouping of tasks into departments, and the allocation of resources to departments・—Organizing makes optimum use of the resources required to enable the successfulcarrying-out of plans. （Implementation）Directing—Directing is the use of influence to motivate employees to achieve organizational goals・一Directing involves motivating entire departments and divisions 分部as well as those individuals working immediately with the manage匚Two directing styles:—Autocratic leadership （专制型领导）It means providing subordinates with detailed job instructions・一Democratic leadership （民主型领导）The manager consults with 协商subordinates about job activities, problems, and corrective actions.Controlling一Controlling involves verifying （核实）that actual performance matches the plan.一The core idea of controlling is to modify behavior and performance when deviations （背离）from plans are discovered.—Planning, organizing, directing are the initial steps for getting the job done.—Con trolling is con cer ned with making certain that plans are correctly implemented ・Five basic steps of the process of control:Set clear standards for time, quality, quantity, and so on.Monitor and record actual performance （results）.Compare results against plans and standards.Communicate results and deviations to the employees involved・Take corrective action when needed・Questions for Discussion—What is the difference between strategic, tactical, and contingency planning? What is your strategic plan and tactical plan?—Give a brief presentation on how you use the four functions to manage your college (or daily) life.Organizational StructureOrganizational structure is the formal framework by which job tasks are divided, grouped, and coordinated・Formalization is an important aspect of structure・It is the extent to which the units of the organization are explicitly defined and its policies, procedures, and goals arc clearly stated.It is the official organizational structure conceived and built by top management.Questions for Discussion—What is organizational structure? How can an organization structure itself efficiently?Management LevelsAs enterprises grow from an owner to a group to a corporation, a number of managerial levels of management 一top level, middle level and first level 一are usually portrayed as a man agerial hierarchy.The extent to which managers perform the functions of management — planning, organizing, directing, and controlling 一varies by level in the management hierarchy.Top・LeveI ManagersResponsibilities of Top-Level Managers:—setting organizational goals—defining strategies for achieving them一monitoring and interpreting the external environment一making decisions that affect the entire organization—looking to the long-temi futureMiddle-Level ManagersResponsibilities of Middle-Level Managers:一receiving the broad overall strategies, missions, and objectives from top-level managers 一translating them into specific action programs一implementing the broad organizational plans—encouraging teamwork—resolving conflictsFirst-Level Managers:Responsibilities of First-Level Managers:Directing and controlling the work of employees in order to achieve the team goals motivating employees to perform satisfactorily translating overall corporate goals into action plans.— This management level (supervisory level) is the link between managers and non-managers. Organizational objectives eventually meet the test of reality at this level.Questions for DiscussionDraw the chart of your university or college depicting job titles, lines of authority. Then answer the following questions:一What arc the levels of management depicted in the chart of your university or college?一What is the top executive called?一What are the middle level executives called?Management SkillsManagement skill is the ability to use knowledge, behaviors, and aptitudes to perform a task. Skills arc learned and developed with experience, training, and practice.Conceptual skill一Conceptual skill is the cognitive ability to see the organization as a whole and the relationship among its parts.一Conceptual skill involves: the manager^ thinking, information processing, and planning abilities knowing where one's department fits into the total organization and how the organization fits into the industry, the community, and the broader business and social environment Human relation skill—Human relation skill is the manager's ability to work with and through other people and to work effectively as a group membe匚一Human relation skill involves: the ability to motivate, facilitate, coordinate, lead, communicate, and resolve conflicts, allowing subordinates to express themselves without fear of ridicule and encourages participation.Technical Skill—Technical skill is the understanding of and proficiency in the performance of specific tasks.一Technical skill involves: mastery of the methods, techniques, and equipment involved in specific functions such as engineering, manufacturing, or finance specialized knowledge, analytical ability, and the competent use of tools and techniques to solve problems in that specific discipline. IV< Assignments1 .Finish exercises of this chapter in the textbook・2.Questions to consider by yourself:—What are the first level executives called?—What is challenging about being a middle level executive? Try to locate such an executive and ask him or her this question.V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question: What is organizational structure? How can an organization structure itself efficiently?Know the influence of management on a business.Teaching Plan for Introduction To Business EnglishWeeks 12・14 Unit 5: Production and OperationsTeachin父Periods: 6L Teaching Objectives1.What Is Production and Operations?2.Plant Location3.Production Processes4.Materials Management, Purchasing and Inventory Control5.Controlling Production: SchedulingII. Teaching Focus and DifficultiesA.Teaching focus:1.To understand production processes2.To know importance of plant locationB.Teaching Difficulties:1・ To understand production processes2. To know importance of plant locationIIL Teaching Contents and ProceduresChicken soup for the soul:If youTe brave enough to say goodbye, life will reward you with a new hello.Lead-in Question:How do your parents or you make dumplings? Can you describe the whole process 一how to prepare, what ingredients are needed, how to make the fillings, and what the steps are that lead to the final products?Group discussion:How do the clothing factory, restaurant, and bakery respectively produce their products? Docs the university also produce its products? Why?What Is Production and Operations?Production—Production is the process of transforming inputs such as raw materials into outputs such as goods and services・一Production is not limited to the manufacture of goods; it applies to both the service and the manufacturing sectors of the economy.Manufacturing—Manufacturing means making goods by hand or with machinery as opposed to extracting things from the earth (mining, fishing); services are not manufactured・Operations一Operations are the functions needed to keep the company producing, literally any function or series of functions introduced to carry out a strategic plan.Production Process—Production process involves three phases: (1) input, (2) transformation, and (3) output. Questions for Discussion一In what way might the production process for manufacturing automobile be similar to that for making television sets?—Do all production processes have the same three phases of input, transformation, and output? Explain using examples.Plant LocationMost companies will choose a site based on such important factors as:Customer locationSource of raw materialsLabor supplyPower and waterCommunity environmentQuestions for Discussion—When would you expect a firm to set up its plant close to its customers?一Do all companies locate near their source of raw materials? Why or why not?一Of the five factors listed in this section, which is most important in choosing the plant location?Questions for Discussion—Can you explain the differences among the following concepts: manufacturing process, assembly process, analytic process, continuous process, and intermittent process? Give examples to illustrate the production processes.Material, Purchasing and Inventory ControlMaterials Management—Materials are inputs to production or manufacturing・一Materials requirements planning (MRP) is a computer-based system that uses sales forecasts to make sure that needed parts and materials are available at the right place and the right time. Purchasing—Purchasing is the function in the company that searches for quality material resources, locates the best suppliers, and negotiates the best price for quality goods and services.一The relationship between suppliers and manufacturers is much closer, with suppliers often locating their facilities near the manufacturer.Inventory Control—Inventory refers to a list of goods and materials held available in stock・一Manufacturing organizations usually divide their inventory into three parts:Materials and components scheduled for use in making a product;Materials and components that have begim their transformation to finished products;Finished products that are ready for sale to customers・Controlling Production: Scheduling一 A schedule is a representation of the time necessary to carry out a particular task.一 A job schedule shows the plan for a particular job. It is created through reviews which determine the method and time required・Questions for Discussion—What should you take into consideration when you prepare a production schedule?一Draw a PERT chart for making a breakfast of three-minute eggs, buttered toast, and coffee. Which process would be the critical path, the longest process?—Develop a PERT chart that depicts your plans for a college education. What events should be noted?Modern Production TechniquesFlexible Manufacturing Systems一Flexible manufacturing systems (FMS) are totally automated production centers that include robots, automatic materials handling equipment, and computer-controlled machine tools that can perform a variety of functions to produce different products.一 A successful example is the National Bicycle Industrial Co., a subsidiary of Japanese。
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Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
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❖ 本书共有八章，分别是： ❖ Forms of Business Ownership (企业的产权形式)、 ❖ Management (管理) ❖ Production and Operation (生产与运营) ❖ Marketing (市场营销) ❖ Human Resources Management(人力资源) ❖ Corporate (企业文化) ❖ Electronic (电子商务) ❖ Business Start-up (小企业创建) ❖ 本书主要涉及基础商务知识，简单易懂。主题讲解通常分为
❖ 本书配有大量的图表，以确保阐述的清晰性 并帮助学生理解和记忆内容。(如P18的types of mergers和P131的市场营销组合)
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❖ 每一小节后都配有思考题或小组讨论，使学生能够 把握要点，同时考查学生对专业知识的实际运用。 (如P270)
❖ 每一章配有“小组活动”和练习题，用来监测学生 对主要的理论知识的掌握程度和应用能力。小组活 动设计以小组为单位组织学生综合运用本章所学的 内容解决一两个实际问题，一方面活跃课堂气氛， 另一方面可以让学生实际运用所学知识。练习题围 绕每章重点需要掌握的知识编写，形式多样，包括 选择、判断对错、翻译、填表等，可以测试和巩固 每章学习的知识。 (P21)
❖ A central person must coordinate the work activities of others to achieve organizational objectives.
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The Four Management Functions
精选Hale Waihona Puke 14Planning
❖ The first function is planning. Planning defines where the organization wants to be in the future and how to get there. Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. A lack of planning, or a poor planning, can hurt an organization's performance.
❖ 备课量较大，要略懂相关专业知识：教师先入门， 在领学生入门。讲解正文时也不能逐句解释，不能 像教精读那样，因为这不是教语言，教师要摆脱教 语言的束缚，学生要摆脱学语言的束缚，学生是用 英语掌握些商务经济知识，这是双赢的局面；讲解 时要提纲携领，最好做成Powerpoint 形式，补充 一些生动形象的图片，激发学生兴趣。
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
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三、Chapter 2 Management
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❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
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❖ 设有“案例分析”部分，并配有思考题。 通过案例分析，以及回答案例后的问题， 学生可以判断自己是否理解并能应用这 一章所学的概念。
❖ 补充阅读为课外阅读，所选文章围绕每 章学习的主题，对主题内容的学习起到 有效的补充和扩展。
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二、课时安排
❖ 多数学校是以选修课形式来开设这门课，每周2学 时，总课时约为32学时。本书的课时分配为每两周 一个单元,即每章4个学时。有时可根据内容的长度， 或授课对象，自行调整。
❖ 每章节的安排情况如下：2-3学时讲解正文，1-2学 时处理案例学习。案例学习以提问问题和分析问题 的方式进行。但不管以何种方式处理教材内容，都 要求学生课前必须预习，因为本教材内容多、面广， 要在有限的课时内处理完不是件简单的事。
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对教师的要求
❖ 对语言文学类的老师是一大挑战，也是自我提高的 机会。
4－5个部分，分别就本章学习的主题进行深入浅出的讲解。
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❖ 导读部分主要提示本章学习要点，概括介绍 全章内容并且安排导入学习的课前活动。
❖ 每一小节的开头都有对应的中文翻译，便于 学生理解本小节主要内容或概念；专业术语 和生词在原文中标示，背景知识和难点进行 注释 (如P6的partnership)
on you?
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Management
❖ Management will be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.
商务英语入门
任书梅
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❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
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一、主要内容与编写特色
❖ 本书的编写目的是让学生既能学习丰富的商 务知识，又能熟悉商务方面的各种英语表达， 提高商务英语水平。
❖ 教学对象：大学三年级的学生，在完成大学 英语阶段之后的后续选修课。