联想CSR项目媒体brief

合集下载

企业级social传播方案0512V3.0

故事性案例分享业绩表现内容
24
贴吧
故事性内容识及结合热点内容结合联想大事件内容
谢谢！
25
目标
主线
内容
形式平台
QQ空间
7
年度传播规划（全年）
Q1 Q2 Q3 Q4
平台
日常项目：官方微博：8条/月（原发/转发=3：1 YY微博：2条/月老童微博：3条/月（原发/转发=1：2）微信：1条/月 QQ空间、兴趣部落、贴吧：配合互动活动： H5插件、海报、Gif等微博微信1次/月
产品线：服务器产品+存储产品
修改后文案
改造你的电脑死过机吗？又如何奔跑在一场大雨中而不淋到一滴雨？
这一次，神九与天宫做到了！
长时间密集计算！零断电！不死机！在上万片太空垃圾中找到最佳飞行路径，一切数据分秒不差！
联想助力中国载人航天工程
让人类登上“天宫“！
13
高冷路线具体创意展示
14
高冷路线具体创意展示
15
结论：
•品牌官微，除浪潮、惠普有内容规划外， DELL和华为内容基本空缺； •内容专业性强，可读性和互动性都差 •将内容更佳Social化，
无相关内容
微博链接： /dell#_rnd1431444439750
内容：以周为单位，占比65%以上
微博粉丝数：71.3万微博链接： /hpchina 微博粉丝数：194.5万微博链接：
3
目录
1 2 3 4 5
问题分析解决策略
传播规划
配合机制
传播预算
4
如何应对挑战
传播策略
高冷亲民
高举高打，塑造联想企业级的行业领袖形象

如何写一份乙方看得懂的brief

如何写一份乙方看得懂的brief在乙方待着做策划的时候，接到的brief都是account给的，account在接到甲方粑粑的brief意会后，加入自己的见解，再传达给创意执行团队。

今年4月进了甲方，身份做了转换，进公司第一天就要给广告公司写brief。

“本是同根生，相煎何太急”，毕竟自己之前好歹也是混乙方的，知道brief对乙方的重要性，思考再三，我决定写一份乙方看得懂的brief。

你没听错，brief要求不高，是看得懂。

看得懂是什么意思，就是尽量避免出现歧义，或者误解，思路越清晰，表达越精准，信息在层次传达的过程中才不至于丢失严重，出现理解上的偏差。

说正题，怎么写一份乙方看得懂的brief？跟盖房子一样的道理，先有根基，再搭框架，然后添砖加瓦，最后装修。

根基就是brief的目的，你想做什么，做大促活动？做事件营销？做公关传播……框架就是把你想表达的内容逻辑串联，用一条逻辑线把目的说清楚，最高境界就是，当乙方看到你的brief上的小标题，就能知道你大概想要什么；添砖加瓦就是将内容丰富化，层次化，你可以给出公司可配合的资源，给出自己的建议，比如希望用什么样的形式去做创意，短片？H5？话题……；装修更多地体现在沟通上，将你的意思要素化，传达给要做事的乙方。

说这么多，不如来个brief感受下：首先是标题，标题即是目标，看到标题就能知道你的目的，倾向于什么互动形式。

标题这里有个小细节，因为你是甲方，所以请记得，logo、vi色、甚至小到一个日期都要注意，随时保持品牌调性；接着是框架，包括项目名称、背景、目标、受众、需求、时间要求等，按照实际需求来整理逻辑；背景中尽量说清楚公司的大背景（方便乙方迅速了解公司整体风向），项目本身的背景（方便乙方聚焦此次提案的要点）；目标更多的是表达了你对达成这件事情给出要求，包括KPI上的硬性要求；提供目标受众同样是为了帮助乙方迅速了解项目面对的人群，当然如果方案本身是为了做消费者调研，此条就无意义；项目需求可以理解为是部门领导对这件事的期待，这点很有必要写进去，因为作为一个前线对接人员，了解领导的需求是事情能更顺利推进的基础；最后是deadline，提案、比稿、截稿、执行，都要给出具体的时间，并按照项目的进程给出时间区间，最好每条线都能稍微压缩两到三天，给双方的合作沟通留下余地。

联想公司招聘英语作文

联想公司招聘英语作文Title: Career Opportunity at Lenovo: Embracing Innovation and Global Collaboration。

At Lenovo, we believe in fostering a diverse and dynamic workforce that thrives on innovation and collaboration. As a global technology leader, we are continuously seeking talented individuals who are passionate about driving positive change and making an impact in the world. Joining Lenovo means becoming part of a team that values creativity, diversity, and excellence in everything we do.First and foremost, proficiency in English is essential for success at Lenovo. As a multinational company with a presence in over 180 markets, effective communication in English is crucial for collaboration across teams and regions. Whether you're working on product development, marketing strategies, or customer support, strong English skills will enable you to effectively engage withcolleagues and stakeholders around the world.In addition to language proficiency, we are looking for candidates who embody Lenovo's core values of innovation, integrity, and customer focus. Innovation lies at the heart of everything we do at Lenovo. We encourage our employees to think creatively, challenge the status quo, and embrace new ideas that drive technological advancement and business growth. Whether you're an engineer developing cutting-edge products, a marketer crafting compelling campaigns, or a salesperson building relationships with clients, we want individuals who are not afraid to push boundaries and pioneer new solutions.Integrity is another fundamental value that defines our company culture. We believe in conducting business with honesty, transparency, and ethical integrity. Our employees are expected to uphold the highest standards of professionalism and integrity in their interactions with colleagues, partners, and customers. At Lenovo, integrityis not just a buzzword – it's a guiding principle that informs every decision we make and every action we take.Customer focus is also paramount at Lenovo. We are committed to understanding and exceeding the needs and expectations of our customers, whether they are individual consumers, small businesses, or large enterprises. Every employee plays a crucial role in delivering exceptional products, services, and support that delight our customers and earn their loyalty. By prioritizing the customer experience in everything we do, we can build long-lasting relationships and drive sustainable business growth.Furthermore, at Lenovo, we value diversity and inclusion as key drivers of innovation and success. We believe that diverse perspectives, backgrounds, and experiences enrich our workplace and enable us to better serve our diverse customer base. We are committed to creating an inclusive environment where every employee feels valued, respected, and empowered to contribute their unique talents and ideas. By embracing diversity, we can foster creativity, drive innovation, and achieve greater business results together.In conclusion, a career at Lenovo offers unparalleled opportunities for professional growth, personal development, and global impact. Whether you're an experiencedprofessional or a recent graduate, joining Lenovo means becoming part of a dynamic team that is shaping the futureof technology and transforming the way people live, work, and connect. If you're ready to unleash your potential, make a difference, and be part of something bigger than yourself, we invite you to explore career opportunities at Lenovo and join us on our journey of innovation and excellence.。

联想校招英语作文模板

联想校招英语作文模板英文回答：Introduction。

Lenovo, a leading global technology company, has been a highly sought-after employer for university graduates in recent years. As a candidate applying for a position at Lenovo, it is crucial to demonstrate your understanding of the company's culture, values, and the role you are applying for. In this essay, I will provide a comprehensive framework for writing a standout cover letter and resumefor Lenovo's campus recruitment process, highlighting key elements to emphasize and common mistakes to avoid.Cover Letter。

Opening Paragraph。

Start with a strong hook that captures the reader'sattention and expresses your enthusiasm for Lenovo.Clearly state the specific position you are applyingfor and how you learned about the opportunity.Briefly introduce your relevant skills and experiences, emphasizing their alignment with the role's requirements.Body Paragraph 1。

联想企业进入国际市场策略分析(英文版)

Lenovo's business strategy of entering internationalmarketIntroductionChoosing what kind of strategy to enter the overseas market is not only important to the business success of accessing to overseas markets, but also important to the business to further develop and expand. This influences the company's competitive position in the global market and international development pace. This management report is based on the related theory, company’s advantages and the objective s of the international business company. Its aim is to put forward for Lenovo to enter the international market and international business model design.1. Lenovo business backgroundLenovo was founded in 1984 by the CAS Institute and being invested 20million Yuan. The founders are 11 scientific and technical people. And today Lenovo has grown into a diversified development large enterprise groups in the information industry. At the beginning, the turnover of the company is only 300 million. But the number was 1.1 billion i n 1994 and 30 billion i n 2004 in annual sales development. Today's Lenovo Group is China's leading IT Company. It is primarily engaged in the desktop computer, notebook computer and mobile phone devicesand servers .It has developed into a diversified development company. Lenovo has been across two steps from its beingset up: Before the 90s in the 20th century, Lenovo was mainly a trade-oriented enterprise. Survival is the main purpose; the secondAfter stage is the development of its own brand in the later ten years.20 years’ development, Lenovo has been ranked first in Asia in the computer industry, dominating the Chinese market; the future of the space is the global market and global competition.2 Lenovo Corporate CultureLenovo has made brilliant achievements and attracted worldwide attention in the past 20 years in the territory of China. It is a charming legend of Chinese enterprises. T hen what is Lenovo’s secret of success? Through the course of development and the understanding for Lenovo business culture, we think the success is based on different stages of the corporate culture and making theappropriate adjustments according to the situation. Thatis, with the transition o f the company time after time, that the cultural evolution are carried out again and again.Recalling the past 20 years, the association of11people enterprises has developed as a major international enterprise groups.Liu and 11 others started by 20 million to set up the Institute of Computer Technology - the predecessor company. This stage primarilyused technology services to accumulatefunds through open market with its competitive products. The corporate culture of this period mainly represented that entrepreneurs developed that the researchers stood behind the counter and made some Lenovo rules, etc to explore the managementof enterprise management. Among them, the association put forward that we want the results not the process and the benefits notthe effort. The market outlook included the quality is life, the user is Queen and the reputation is even more expensive than gold.2.1 Liu's business and customer cultureThe culture of Liu’s period emphasized the pursuit of a strong executive. In 1984, Lenovo was set up in a square room of the Chinese Academy of Sciences. 11 staff started the business by 20 million invested by CAS Institute of Technology. What Lenovo face during thisperiod is related to the competitive pressures of survival. They are full ofdetermination to start business and full o f the spirit t o overcome allAt that time Lenovo often say that we should let 5% of difficulties.possibility turn to 100% of reality. This is a very strong entrepreneurialculture shown in the environment at the time. In the view of Liu’sword being word, action being action which is executed firmly, the staffshave a very strong response. This will help Lenovo the target ofcustomer-centric orientation at this time. Lenovo believes that thecustomer is queen, and treating customers are going to face the cold ass.This reflects the association has strong customer awareness. Fromchanging from scholarship to do the market, Lenovo began tounderstand what to be concerned about is what customers need,consider what products we should go for sale, consider how to controlcosts in order to earn money, consider creating our own brand. As aresult, business sense builds up step by step Lenovo people often saythat there is no master. It is ourselves lead us into the door of themarket; At the same time, the most impressive cultural memories haveto be realistic and enterprising spirit of the association, which requirespeople to have the spirit o f down to earth and the realistic spirit o fmaking progress.2.2 Yang's strictness and entrepreneurial cultureWhen the company first got into the business and a long-termsustainable development objective shown in front of Lenovo, the corporate culture walks toward the rules-oriented. Lenovo people want precise and efficient rules, want everyone to be strict, serious, active and efficient. They put a lot of things into one workflow system to have specifications. They say obeying the three principles of working, turning around the rule. The behavior of employees needs to be regulated, howto carry out the business needs norms, businesses management alsoneeds to be regulated. Lenovo culture gets into a strict culture period. That strict c ulture as a management style appears at this time is conducive to the overall management level. The company promotes thestrict accurate culture of this period which ensures the rapid development trend of Lenovo's 1997-1999 three-year.When the company got more and more developed, more and more departments, Lenovo discovered that simple strict culture is not conducive to focus on collaboration within the company. So this period Lenovo spoke more about team sense, telling us the truth that how towork in little company, how to be a man in large company. Meanwhile,the company advocated equality, trust, appreciation, affection of family culture to make Lenovo a little more conducive to collaboration withinthe company's air. Family culture promoted mutual support, promotedmutual customer philosophy, implemented matrix management model,required the co-ordination between departments and levels andresource sharing, promoted equality, trust, appreciation and affection. At this time the corporation culture began the transition that is guidance from the rules to the support. In 2000 Lenovo formally definedthe support of family-oriented culture. Yang yuan qing is Called From the revered teacher, to the respected the manager, now as Yuan Qing. Three such changes have been achieved for China's IT flagship corporation for 17 years after its setup. Yang admitted: Lenovo was more left early in the days and family composition is relatively small. So we began to emphasize the family culture two years ago. There will be a fixed day each month, leading members of the team standing in front ofthe company to meet the staff. Yang let all Lenovo employees call him Yuan Qing. Who called president Yang would get a fine of 100 Yuan. Lenovo stressed family culture for a time. Researchers at the Institute follow the work in Silicon Valley, such as the allocation of working hours can be on their own decision, casual dress in the office and so on. Yang also proposed that in the staff birthday, present birthday cake asthe company name; even on Valentine's Day let everyone get off to date early. Family culture is the content of building creativity i n a more relaxed, vibrant atmosphere.Since the moment the new generation of Yang truly took over the future from the older generation Liu, Lenovo began its new journey, which is Lenovo's second business. Lenovo now advocate entrepreneurialculture on the basis of culture in the family. In the full sense of post-industrial designed Lenovo's new building in Shenzhen, offices, elevators, cafeterias and even bathrooms can find small banners everywhere associated with the entrepreneurial culture. Yuan Qing want to always remind people to think that let everyone back together to have a self-made spirit to face the current competitive environment. Lenovo's new entrepreneurial culture is precisely in line with the profound sentiment which Yang points: Lenovo ten years, the most basic thing which never should be lost, is never satisfied, keep making progress, look at the big, lofty goals. There is a goal, then always another goal, which is the kind of jumping to reach.If the Lenovo culture which is from an entrepreneurial culture, clientis on behalf of the company’s culture to strict culture, family cultureculture of past and present, then the culture which is about to start the business is Lenovo's future culture. Therefore, the culture is Lenovo's core competitiveness. Today it is the culture that creates Lenovo. Lenovo is not only changing their culture step by step, but also creating their own culture in another step. In Lenovo's cultural construction, Lenovo have learned international advanced enterprise culture, and ultimately the unique formation is formed. This is Lenovo's business model of cultural development at different stages of development and showing a different orientation. The development of corporate culturespiraled up. In general, the company carries out the evolving corporate culture from the innovation (first business) oriented, goal-oriented, rules-oriented, support-oriented and high level of innovation (second business) oriented and finally form the formation of spiral trend.3 Lenovo’s challengesDecember 2004, "Lenovo" took over IBM PC Division by huge amountsof money of the company, which caused great shock and marks that Lenovo began to walk the road of export-oriented by the help of "International Strategic Alliances". Lenovo's international road faces complex international market. Lenovo needs to build up its own comparative advantages. Through the integration of the IBM brand, management and channel edge, it needs to form a unique competitive edge.Beijing December 8, 2004 in Beijing, Lenovo Group announced it getthe acquisition of IBM's global PC business as total 1.25 billion, including business desktop and notebook business. Specifically, Lenovo paid 1.25 billion, including 0.65 billion in cash and 0.6 billion stock composition of Lenovo. The Chinese shareholder, Legend Holdings will hold a stake of around 45%. IBM will own about 18.5% ofthe shares. Lenovo also announced a high-level change adjustment,IBM senior vice president Stephen • Ward will serve as the new Lenovo CEO while Yang was named chairman of the company.Contact the previous March 26, 2004, Lenovo signed with the International Olympic Committee. The signing ceremony theme is: letthe world think of China. Lenovo became the 6th Olympic Partner. Lenovo's international journey has started long time ago. The acquisition is actually two acts of IT cooperation about China-US strategic partnership. Lenovo will be changed from international import-oriented to export-oriented of the road through "international strategic alliances “.Facing the new challenges of the Internet economy, the new era of Lenovo is ready to step forward at the new strategies, new journey of the oath-taking rally. As Yang who is the core leaderships of the new generation said that the culture and the new Lenovo's strategy is the first and foremost urgent problem. Then through the review of corporate culture changes, founder Liu said, "Western management emphasizes standardization. Oriental Management stresses human, family, or more artistic management. Lenovo should take the standardized and scientific management as the foundation, and regulate with human feelings and family. “‘Main ingredient’ stil l needs to be standardized.”4 International market developmentInternationalization has always been a goal and strategic objectives of Lenovo. Raising the 2001 target, the 2002 Technology InnovationConference, April 8, 2003 the new association's name, 2008 Lenovo sponsors Olympic Games, being an Olympic sponsor and the Lenovo acquisition of IBM are all tactical measures for the association International, which have become an integral part of this strategic action. This acquisition is a historical powerful combination between Lenovo and IBM. Lenovo is bullish on IBM's influence in the international and excellent technique and management resources. Modern Marketing tells us that if companies want to ensure their survival in the competition, and actively explore the market, the best way is to seek some new mode of competition in order to achieveco-existence and common development goals. In an increasingly competitive international market, the principle pursued by the previous competitors that competitors are enemies to each other has become increasingly obsolete business concepts and is abandoned by people. International strategic a lliance is just a new marketing organization having the function of both competition and cooperation.World's fourth largest PC maker Lenovo Group released fiscal earnings 2008/2009 in the third quarter. Until December 31, 2008 in the third quarter, Lenovo's net loss is up to $ 97,000,000. Lenovo Group must acknowledge its remaining issues and positive response in order to get more healthy and stable development in the current global financial crisis situation, and sustaining process of international business. Theprincipal analyst Ye Lei of Gartner which is China's leading market research firm in Chinese hardware market said 2009 is the key. Lenovois ready to fight to defend against the war.4.1 Mature markets recognition overseasThe global market is divided into emerging markets and mature marketby Lenovo. In the United States mature market, the main customershave an approval for Think Pad and Think Centre products, whileLenovo has no attractiveness. There has been a "U.S. Department ofState Procurement storm" interpreted by the industry analysts aslow-cost sales strategy in China American Psychological conflict. Lenovo Group former vice president and chief marketing officer De Puke • Advani pointed out that Lenovo is really not fully involved in all over about small businesses in the U.S. market, in product, market accessand other aspects related to the brand. He pointed out actually "It contains a full market opportunities inside it." As a result, Lenovo will be in broader product coverage in the United States. The market is not just the Think brand, but also focuses on small business users. Onlythe multimedia home user market is not being involved. Therefore, in mature markets recognition overseas, only the Lenovo Group seize this opportunity in the complete market, its international business can be protected.4.2 New product market opening upIn the business strategy, product strategy for Lenovo Group International Trade, we have already explained that in the third quarterof fiscal year 2008/09, it is high time for Lenovo to launch a Netbook. At that time Asus was selling netbooks, but Lenovo worried about that the netbook would fail to keep up the pace of PC market. So Lenovo oncehad a negative attitude towards the market. But when the netbook started to show the market's early growth, Lenovo is still a attitude of seeing. It is the positive attitude that let Lenovo lose opportunities in the shopping mall. And meanwhile it led to miss opportunities to avoid the crisis for Lenovo. As many manufacturers have started entering the netbook market, Lenovo finally reached the market. So seize the opportunity to develop new products for Lenovo later days in the market should be a good suggestion.In international business course, Lenovo should do develop new products to get more market share, seize new opportunities in time andhave a keen insight into the market.4.3 Human ResourcesThe accumulation of human resources plays a key role in business growth for IT Corporation. Lenovo has been hired former IBM executive Stephen Ward • M as the new Lenovo's CE O, former senior vice president of Dell William •J • Amelio as president and CEO, formerpresident of China Dell Michael David as president of Lenovo in Asia Pacific and Lenovo senior vice president. Lenovo announced that former Vice President Gerry Smith of Dell took over Liu Jun’s position who is the original senior vice president. Stakeholders once reckoned that Lenovo was changing into "Dell". And if Lenovo truly wants to become a successful international entrepreneur, it must have international talent, and the courage to reuse experienced personnel in order to have the opportunity to gain surprise.Followed by the acquisition of IBM PCD, the internal association breedsa culture of inertia. It represents mainly that the weak performance in innovation, the negative promotion at business model and the setbacksfor the PC market sensitive (such as the netbook market in the late judge). Lenovo personnel innovation incentive mechanism should be established. Except in the marketing model, staff motivation and successful innovation on the organization, Lenovo should eradicate the culture of inertia of the staff in the most important technological innovation. So let it be a business full of vitality and vigor. Therefore, in the international business, Lenovo should do to deal with human resources issues and open up better international business.4.4 Establishment of a global consumer businessIn announcing layoffs, restructuring and a series of heavy news, Lenovo has finally started to beat back to the market: In one year, Lenovo willlaunched nearly 50 consumer computer products worldwide. In this counter-attack war, China indisputably becomes the most important piece. It not only provides a successful model for the global market, but also stays ahead of a situation gesture when more powerful enemy arrives to.In the system of international business, Lenovo Group should have the ability t o resume the global sales operations in order to protect the integrity of the process of its international business.5. A more developed structureIn order to effectively carry out international business activities and ensure the strategic goals of international business, Lenovo Group should establish a strategy of the organization and a form of controlling consistent with its international business. It should continuously improve the management of the organization in the international business.In recent years, Lenovo Group makes some appropriate adjustments inthe organizational structure. And headquarters move to the United States from Beijing. But the personnel arrangements, information flowing problems, the effective m anagement of business activities, controlling and coordination problems, the level of appropriate management, the range of management issues, centralization, decentralization and allocation of responsibilities have always impactedon the enterprise's international business results.The establishment of transnational network structure represents the ability f or rapid response for the local environment. And it is a new solution for taking advantage of global economies scale, seeking places for complex needs such as the superiority of global knowledge sources.ReferenceLenovo. 2010, Annual Report and Financial Statements.Chen, F., 2001.. O mega, 29(3), pp. 221-231Emilia, R. & Sara, M., 2008.. Journal of World Business, 43(2), pp. 171-185Jarko, F. & Iikka, K., 2010.. Journal of Asian Economics, 21(3), pp. 293-303Jerry, B. & Tracy, D., 2005.. Organizational Dynamics, 34(1), pp. 89-102.Kevin, G. & Mark, U., 2003.. T ransportation Research Part A: Policy and Practice, 37(6), pp. 479-497Mika, G. & Manek, K., 2004.. International Business Review, 13(5), pp. 555-571Ming, C. & Shih, W., 2010.. Expert Systems with Applications, 37(11), pp. 7394-7407Riku, L. Mika, G., 2007.. I ndustrial Marketing Management, 36(8), pp. 1104-1117Robert, K. & Steve, W., 2002.. Human Resource Management Review, 12(3), pp. 405-418Saeed, S., 2008. . Industrial Marketing Management, 37(1), pp. 3-8.Salomão, A. & Rajan, N., 2009.. Journal of Business Research, 62(6), pp. 667-672Sanjay, G. & Vicki, C., 2008.. International J ournal of Production Economics, 113(2), pp. 914-927Susan, R., 2002.. Journal of Banking & Finance, 26(9), pp. 1889-1918。

英文介绍联想集团、The introduction of Lenovo in English

Brief Introduction of the Company： Lenovo limited company was founded in 1984 with an initial capital Outlay of only RMB200000 funded by Chinese Academy of Sciences. Its founding chairman was Liu Chuan Zhi, the leader of 11members who were engaged in scientific research.
Character synopsis
：ቤተ መጻሕፍቲ ባይዱ
the Introduction of yang yan qin: Male, born in November 1964, ancestral home in Zhejiang Province. State Engineer, the Chinese Entrepreneurs Association, the Joint National Youth Committee members. A visiting professor at China University of Technology, Lenovo company, the incumbent president and CEO. 1986, graduated from Shanghai Jiaotong University computer science, the same year entered the Graduate School of China University of Technology study, In 1989, Yang entered the Lenovo company. In 1991, Lenovo Group yangYuanqing was the CAD (computer-aided design), general manager. In 1994, he became general manager of Lenovo Group. In his leadership

联想商用业务品牌宣贯资料

03
市场定位与竞争优势
市场定位
行业定位
联想商用业务专注于为企业客户提供高效、可靠的IT解决方案，覆盖企业计算、存储、网络、安
全等各个领域。
产品定位
联想商用产品线丰富，包括 ThinkPad笔记本电脑、 ThinkCentre台式机、
ThinkStation工作站等，满足企业不同层次的需求。
品牌价值观
联想商用业务秉承“创新、专业、可靠、协作”的品牌价值观，为企业提供卓越的产品和服务。
品牌传播策略
媒体传播
通过多种媒体渠道，如电视、网络、杂志等，宣传联想商用业务的品牌形象和产品服务。
公关活动
组织各类公关活动，如新闻发布会、产品发布会、行业会议等，提高品牌知名度和美誉度。
地位。
战略规划与目标
制定长期战略规划
联想商用业务将制定长期战略规划，明确发展目标和方向，确保持续稳定发展。
提升客户价值
通过提供优质的产品和服务，不断提升客户价值，实现客户与企业的共同成长。
拓展市场份额
通过不断创新和优化产品与服务，拓展市场份额，提高品牌影响力。
感谢您的观看
THANKS
技术优势联想具备强大的研发实力，不断推出创新的产品和解决方案，满足企业不断升级的技术需求。
渠道优势联想拥有完善的渠道体系，与众多合作伙伴紧密合作，能够快速响应市场需求，提供定制化的解决方案。
客户群体
目标客户
联想商用业务的目标客户主要是中大型企业及政府机构，这些客户对IT设备的需求量大，要求高，希望获得可靠、高效的产品和服务。
捐赠活动
联想定期向慈善机构捐赠资金和物资，帮助弱势群体解决生活困难。

品牌Brief

品牌Brief引言概述：品牌Brief是一个非常重要的文档，它对于品牌的发展和推广起着至关重要的作用。

在这篇文章中，我们将详细介绍品牌Brief的定义、重要性以及编写品牌Brief的五个关键部分。

一、品牌背景1.1 公司背景：介绍公司的历史、成立时间、规模、地理位置等信息。

1.2 目标受众：明确品牌的目标受众群体，包括他们的年龄、性别、地理位置、兴趣爱好等。

1.3 市场竞争：分析品牌所在市场的竞争情况，包括竞争对手、市场份额、竞争优势等。

二、品牌定位2.1 品牌使命：明确品牌的宗旨和使命，即为什么存在以及为何提供产品或服务。

2.2 品牌价值观：阐述品牌的核心价值观，即品牌所倡导的价值观念和行为准则。

2.3 品牌个性：描述品牌的个性特点，包括品牌的风格、氛围、情感等。

三、目标和策略3.1 品牌目标：明确品牌的长期和短期目标，包括市场份额、销售额、品牌知名度等。

3.2 品牌策略：制定品牌的推广策略，包括市场定位、目标受众、传播渠道等。

3.3 品牌声誉：建立品牌的良好声誉，包括客户满意度、口碑传播、社会责任等。

四、品牌标识和视觉识别4.1 品牌名称：确定品牌的名称，确保名称与品牌定位一致且易于记忆。

4.2 品牌标志：设计品牌的标志，包括标志的形式、颜色、字体等元素。

4.3 品牌视觉识别：建立品牌的视觉识别系统，确保在各种媒体渠道上的一致性和可识别性。

五、传播和推广5.1 品牌故事：讲述品牌的故事，包括品牌的起源、发展历程和核心价值。

5.2 品牌传播渠道：确定品牌的传播渠道，包括广告、公关、社交媒体等。

5.3 品牌推广活动：制定品牌的推广活动，包括线上线下的营销活动、合作伙伴关系等。

结论：品牌Brief是一个重要的文档，它能够帮助品牌明确自身的定位、目标和策略，并有效地进行传播和推广。

通过编写一个准确、详细的品牌Brief，品牌可以更好地与目标受众进行沟通，提升品牌形象和市场竞争力。

联想社会责任案例

联想社会责任案例一、背景介绍联想集团是一家全球领先的科技企业，在计算机、通信和消费电子领域拥有广泛的业务。

作为一家知名的国际公司，联想一直致力于在经济、环境和社会方面扮演积极的角色，履行企业的社会责任。

二、社会责任理念联想坚信，企业只有与社会做出良好的互动和回馈，才能持续稳定地发展。

联想一直致力于推动可持续发展，关注社会环境、促进员工福祉、支持教育和助力社区发展。

三、案例分析1. 环境保护联想关注环境保护，致力于降低排放和资源消耗。

联想在工厂生产过程中引入了节能、节水、减碳的科技和设备，确保环境友好的生产方式。

联想开展了各种的环境教育活动，提升员工、供应商和合作伙伴对环境保护的认识和行动。

2. 公益慈善联想一直支持各种公益慈善活动，通过捐款、物资支持、志愿者服务等方式支持灾区救援、儿童教育、医疗卫生等领域。

联想还成立了“联想基金会”，致力于公益慈善项目的研究和支持，为更多有需要的人提供帮助。

3. 教育支持联想深知教育对于社会的重要性，因此一直致力于支持教育事业。

联想在全球范围内开展了多个教育计划，包括“数字无障碍”计划、STEM教育项目等，为广大学生提供更多学习机会和资源。

联想还在各地设立了多个教育助学基金，资助贫困学生圆梦读书。

4. 员工关怀联想将员工视为企业最宝贵的资源，注重员工的职业发展和生活福祉。

联想为员工提供广泛的培训机会，鼓励员工参与社会公益活动，并为员工提供良好的工作条件和福利待遇。

联想还注重员工的身心健康，开展各种健康管理和关爱活动。

四、效果评估联想多年来的社会责任实践展现了显著的成效。

通过环境保护和资源节约工作，联想降低了对自然环境的影响，为可持续发展做出了贡献。

联想的公益慈善活动受到了社会各界的广泛认可，为更多的弱势群体提供了帮助。

教育支持和员工关怀，让联想成为了受人尊敬的雇主和社会责任承担者。

五、展望与建议在未来，联想将继续深化社会责任行为，进一步提升对环境、教育、员工关怀和公益慈善等方面的投入和影响力。

联想面试英语自我介绍

联想面试英语自我介绍Self-Introduction for Lenovo Interview.Good day, esteemed members of the Lenovo recruitment team. It's an honor to have this opportunity to introduce myself as a candidate for the position I am applying for. My name is [Your Name], and I am excited about the prospect of contributing to the dynamic and innovative environment that Lenovo cultivates.I hold a degree in [Your Degree Field], which has provided me with a solid foundation in [Related Fields or Skills]. Throughout my academic journey, I have honed my skills in [Specific Skills] and have applied them in various projects and internships. One such experience was my internship at [Previous Internship Company], where I was part of a team responsible for [Project Description]. This opportunity allowed me to gain practical knowledge in [Related Fields] and develop my teamwork and project management skills.My strength lies in my ability to solve complex problems creatively. I thrive in fast-paced environmentsand am adept at multi-tasking to ensure timely delivery of high-quality work. My academic and work experiences have equipped me with the ability to adapt to new technologies quickly, which I believe is crucial in today's rapidly changing technological landscape.Moreover, I am passionate about technology and its potential to transform businesses and societies. This passion drives me to stay updated with the latest trendsand developments in the field, making me a lifelong learner.I am excited about the prospect of applying my knowledgeand skills to help Lenovo continue its legacy of innovation and excellence.In terms of my personal qualities, I am a committed and self-motivated individual. I believe in the power of collaboration and the value of diverse perspectives. I am comfortable working independently as well as in teams, andI strive to create a positive impact wherever I work.I am also fluent in [Other Languages, if applicable], which I believe will be an asset in a global company like Lenovo where cross-cultural communication is crucial. My ability to communicate effectively in different languages will help me connect with colleagues and clients from diverse backgrounds, fostering stronger relationships and enhanced collaboration.In conclusion, I am confident that my academic background, work experiences, problem-solving abilities, passion for technology, and commitment to teamwork will make me a valuable addition to the Lenovo team. I am eager to contribute to the company's continued success and look forward to the opportunity to grow and learn within this dynamic organization. Thank you for considering my application, and I am looking forward to the possibility of discussing my qualifications further.。

brief范文

brief范文brief范文：在现代社会中，应用程序设计与开发成为了一个热门话题。

应用程序的发展不仅改变了人们的生活方式，也为企业带来了巨大的商机。

本文将从应用程序的定义、发展趋势以及影响等方面来分析应用程序设计与开发的重要性。

首先，应用程序是指为特定任务或功能开发的软件。

应用程序能够在计算机、手机等设备上运行，为用户提供各种功能和服务。

随着科技的进步和智能设备的普及，应用程序的需求和市场也在不断增长。

从社交媒体到电子商务，从健康管理到娱乐休闲，应用程序已经渗透到人们的方方面面。

其次，应用程序设计与开发的发展呈现出一些明显的趋势。

首先，移动应用程序的兴起。

随着智能手机的大规模普及，移动应用程序成为了人们获取信息和服务的主要方式。

其次，云技术的应用。

云技术使得应用程序可以在不同设备间实现无缝切换，提供了更便利的用户体验。

再次，人工智能技术的融入。

人工智能技术使得应用程序可以具备更高的智能化和自动化能力，提供更加个性化的服务和推荐。

最后，物联网的发展。

应用程序可以与各种智能设备互联，实现更加智能化的家居和生活方式。

最后，应用程序设计与开发对个人和企业都有着重要的影响。

对个人而言，应用程序提供了便捷和高效的途径来满足各种需求，提升了生活品质。

对企业而言，应用程序可以帮助企业创造价值、提升竞争力。

通过开发应用程序，企业能够直接与用户进行互动，推出新产品和服务，并建立起强大的品牌形象。

总之，应用程序设计与开发在现代社会中具有重要的地位和作用。

随着科技的不断进步和用户需求的不断变化，应用程序的发展也会持续演进。

我们期待未来的应用程序能够更好地满足人们的需求，为我们的生活带来更多的便利和创新。

品牌Brief

品牌Brief一、背景介绍品牌名称：优乐美（Uleme）品牌定位：高端健康饮品品牌品牌理念：以自然、健康、美味为核心价值，致力于为消费者提供高品质的健康饮品。

二、目标受众1. 年龄段：18-45岁的健康意识较强的消费者。

2. 地域：主要在一、二线城市，未来逐步拓展到三线城市。

3. 性别：男女均衡，主要以女性为主。

三、竞争分析1. 主要竞争对手：a. 健康饮品市场：可口可乐、百事可乐、红牛等。

b. 健康饮品子领域：脉动、维他柠檬茶、康师傅冰红茶等。

2. 优势分析：a. 优质原材料：优乐美选用天然植物提取物，无添加剂，保证产品的健康与安全。

b. 独特配方：独特的配方使得优乐美在口感和口味上与竞争对手有明显的区别。

c. 品牌形象：优乐美注重品牌形象的塑造，以年轻、时尚、健康为核心，吸引年轻消费者。

四、品牌定位1. 品牌定位：高端健康饮品品牌。

2. 品牌形象：年轻、时尚、健康。

3. 核心价值：自然、健康、美味。

4. 品牌口号：享受自然，尽享健康。

五、品牌传播策略1. 品牌宣传渠道：a. 线上渠道：通过社交媒体平台（微博、微信公众号、抖音等）进行品牌宣传，发布产品信息、健康知识、用户故事等内容，增加品牌暴光度。

b. 线下渠道：与健身房、高端餐厅、咖啡店等合作，提供免费试饮活动，增加品牌的知名度和用户体验。

2. 品牌形象塑造：a. 品牌形象：通过明星代言、健康专家推荐等方式，打造优乐美的时尚与健康形象。

b. 品牌故事：讲述优乐美的品牌故事，强调产品的健康与自然特点，增加消费者对品牌的认同感。

3. 品牌合作：a. 健康领域合作：与健身房、健康餐厅等合作，提供优乐美的产品，增加品牌暴光度。

b. 媒体合作：与健康媒体合作，发布健康饮品相关的文章、视频等，提高品牌的专业形象。

六、产品推广策略1. 新品发布：a. 通过线上媒体发布新品消息，吸引消费者的关注。

b. 与健康媒体合作，进行新品试饮活动，让消费者亲身体验产品的独特之处。

联想介绍英文作文

联想介绍英文作文I. Lenovo is a global technology company that designs, develops, and manufactures a wide range of consumer electronics, including smartphones, tablets, and PCs.II. Founded in Beijing in 1984, Lenovo has grown to become one of the world's leading PC manufacturers, with a strong presence in both the consumer and enterprise markets.III. Lenovo's products are known for their high quality, innovative design, and competitive pricing, making them popular choices for consumers and businesses alike.IV. In addition to its consumer electronics business, Lenovo also offers a range of enterprise solutions,including data center infrastructure, cloud computing, and software services.V. With a focus on innovation and customer satisfaction, Lenovo continues to push the boundaries of technology andexpand its global reach.VI. In recent years, Lenovo has also made significant investments in the areas of artificial intelligence,virtual reality, and augmented reality, positioning itself as a leader in the next generation of computing.VII. As a company with a strong commitment to sustainability, Lenovo is dedicated to reducing its environmental impact and promoting social responsibility in all aspects of its business.VIII. With a diverse and talented team of employees from around the world, Lenovo is well positioned to continue its success and drive future growth in the ever-evolving tech industry.。

联想业绩总结汇报模板英文

联想业绩总结汇报模板英文Lenovo Performance Summary ReportIntroduction:This report aims to provide a comprehensive summary of Lenovo's performance over the past year. It includes an analysis of financial performance, market share, product portfolio, and strategic initiatives undertaken by the company.Financial Performance:1. Revenue: Lenovo achieved a revenue of $XX billion, representing a XX% increase compared to the previous year. This growth can be attributed to strong sales in both consumer and enterprise segments, especially in emerging markets.2. Profitability: Lenovo recorded a net profit of $XX million, indicating a healthy growth of XX%. This was primarily driven by cost optimization measures, increased operational efficiency, and effective management of the supply chain.3. Margin Improvement: The company witnessed a significant improvement in gross margin, which increased by XX% due to successful product launches, ongoing operational excellence efforts, and favorable pricing strategies.Market Share:1. Global Rankings: Lenovo maintained its position as the world's XXX-ranked PC manufacturer, with a market share of XX%. This achievement was facilitated by continuous product innovation, enhanced distribution channels, and strategic partnerships.2. Regional Performances: Lenovo experienced substantial growth in key markets such as XXXX, where its market share increased byXX% through successful penetration strategies and strong customer relationships.Product Portfolio:1. PC Division: Lenovo's PC division remained the core revenue contributor, with a XX% increase in sales. This can be attributed to the launch of innovative products catering to various customer segments, such as gaming laptops, ultrabooks, and convertibles.2. Smart Devices and Services Division: Lenovo's smart devices division witnessed tremendous growth, achieving a XX% increase in revenue. This was driven by the successful introduction of smartphones, tablets, and smart home devices, coupled with an expansion of service offerings.Strategic Initiatives:1. Digital Transformation: Lenovo continued its focus on digital transformation, investing in technologies like artificial intelligence (AI), machine learning, and data analytics. These initiatives enabled a deeper understanding of customer preferences and facilitated personalized experiences.2. Sustainability: Lenovo reaffirmed its commitment to sustainability by implementing various environmental initiatives, such as reducing carbon emissions, increasing energy efficiency, and promoting responsible manufacturing practices.3. Global Expansion: Lenovo expanded its global footprint by establishing partnerships and entering new markets. Key highlights include the acquisition of XXXX and partnerships with XXXX, allowing for enhanced market penetration and diversification. Conclusion:Lenovo's performance over the past year has been commendable, with significant revenue growth, margin improvement, and increased market share. The company's focus on product innovation, strong customer relationships, and strategic initiatives enabled it to effectively navigate a competitive market. Moving forward, Lenovo remains committed to driving digital transformation, sustainability, and global expansion, ensuring its position as a leading technology company.。

联想电脑的前景和企业文化英语作文

联想电脑的前景和企业文化英语作文Title: The Future and Corporate Culture of Lenovo ComputersLenovo, as a leading technology company in the world, has been constantly evolving and adapting to the changing market landscape.With a strong focus on innovation, customer satisfaction, and employee empowerment, Lenovo has managed to establish itself as a household name in the computer industry.Looking ahead, the future of Lenovo computers seems promising.The company is continuously investing in research and development to introduce new and improved products that cater to the needs of consumers.Lenovo"s commitment to pushing the boundaries of technology has led to the development of cutting-edge devices such as the bendable laptop and the dual-screen tablet.As technology continues to advance, Lenovo aims to remain at the forefront of innovation, providing customers with innovative and high-quality products.Lenovo"s corporate culture plays a crucial role in its success.The company emphasizes the importance of teamwork, collaboration, and open communication.Lenovo encourages its employees to think creatively, take calculated risks, and learn from failures.This culture of innovation fosters an environment where employees are motivated to contribute their best ideas and efforts towards the growth of the company.Moreover, Lenovo values its customers and strives to deliver exceptional products and services.The company actively seeks feedback from its customers to understand their needs and preferences, and uses this information to improve its products.Lenovo"s focus on customer satisfaction has helped it build a strong and loyal customer base.In conclusion, the future of Lenovo computers looks bright, with the company continuously innovating and adapting to the changing technology landscape.Lenovo"s strong corporate culture, which emphasizes teamwork, innovation, and customer satisfaction, will continue to drive its success in the years to come.。

品牌Brief

品牌Brief引言概述：品牌Brief是一份文件，用于向创意团队、营销团队或设计团队传达品牌信息和目标。

它是品牌管理的重要工具，有助于确保品牌在市场上的一致性和有效传播。

本文将详细阐述品牌Brief的重要性以及如何编写一份准确、清晰的品牌Brief。

一、品牌背景1.1 公司历史与定位：详细描述公司的历史、成立时间以及核心价值观。

同时强调公司的定位，包括市场定位和目标受众。

1.2 品牌愿景与使命：阐述品牌的长期目标和追求，以及品牌的使命，即为何存在于市场上，如何为消费者创造价值。

1.3 目标市场与竞争对手：详细描述目标市场的特征，包括人口统计数据、消费行为和偏好等。

同时列举主要竞争对手，分析其优势和劣势。

二、品牌定位2.1 品牌核心价值：明确品牌的核心价值，即品牌在消费者心目中的独特卖点，以及品牌与竞争对手的差异。

2.2 品牌个性与声音：描述品牌的个性特征，包括品牌的形象、语言风格和情感表达等。

同时确定品牌的声音，即在市场中的表达方式和口吻。

2.3 品牌定位陈述：总结品牌的核心价值和个性特征，形成简洁明了的品牌定位陈述，以便于传达给创意团队和营销团队。

三、品牌视觉形象3.1 品牌标志与标识：详细描述品牌的标志和标识的设计要求，包括颜色、字体、形状等。

强调标志和标识的一致性和可识别性。

3.2 品牌视觉元素：列举品牌的视觉元素，如形象照片、插图、图标等。

指导设计团队在品牌视觉传达中的应用。

3.3 品牌应用规范：规定品牌在各种媒体和平台上的应用规范，包括广告、宣传物料、网站和社交媒体等。

确保品牌形象的一致性和专业性。

四、品牌传播策略4.1 品牌故事与信息：概述品牌的故事和核心信息，以便于传达给营销团队和创意团队。

强调品牌故事对于消费者情感共鸣的重要性。

4.2 品牌传播渠道：确定品牌的主要传播渠道，包括广告、公关、社交媒体等。

同时分析各个渠道的优势和劣势，以及如何整合传播策略。

4.3 品牌传播指导：提供品牌传播的指导原则和建议，包括内容创作、传播频率、目标受众等。

20190828-Lenovo联想社交媒体投放结案报告

录目Content项目目的项目总述传播策略执行分析复盘分析01项目目的PROJECT PURPOSE联想 ·快递员就是工程师通过精准投放产品内容，提高渠道销量。

极速到家品牌曝光，塑造品牌认知。

极速到家精准人群受众分析。

02项目总述PROJECT PURPOSE微博粉丝通投放48万共带来76157528次曝光363186次互动共导流83866次共涨粉23763人微信公众号banner广告投放2万共带来1100000次曝光8153次互动共投放17个城市北京、上海、深圳、杭州、成都、苏州、广州、西安、太原、长沙、济南、南京、厦门、合肥、天津、佛山、石家庄渠道广告投放55万微信朋友圈广告投放5万共带来770000次曝光6878次互动原创海报23张手绘海报5张内容运营制作35万微博推广策略1套微博运营报告1套微博原创产品博文7条微博原创渠道博文7条微博原创有奖互动博文8条微博原创节日博文4条微博转发博文35条微信推广策略1套微博运营报告1套微信数据分析&推广优化1套微信原创博文3条微博海报其他微信创意H5一套品牌动漫人设1套品牌宣传视频1套03传播策略PROJECT PURPOSE传播渠道立意3月10日-3月22日产品、品牌海报博文微博九宫格海报博文有奖互动博文微信公众号博文微博粉丝通投放微信朋友圈广告投放微信公众号banner广告投放微信KOL发文传播策略节日海报微博话题养成#快递员就是工程师#创意H5热点爆发动漫人设与品牌宣传视频创建，确认品牌调性。

3月2日-5月23日3月13日-5月24日04执行分析PROJECT PURPOSE单次导流成本千次曝光成本单次互动成本实际互动预估实际导流预估实际曝光实际千次曝光成本实际单次互动成本实际导流成本¥10.46¥11.52¥2.42363186.2683866.2176157528 6.30 1.32 5.72联想极速到家·粉丝通推广报告总曝光量：41661966 消耗：480000 CPM ：11.52 CPC：10.46曝光消耗导流互动导流率互动率4166196648000045879198681 23%0.48%2018.05.242018.03.02数据类型曝光消耗导流互动导流率互动率单次导流成本千次曝光成本单次互动成本bannar数据5477471¥27,500.00 77437743100%0.14%¥3.55 ¥5.02 ¥3.55 品速数据33186389¥418,784.60 3782918462920%0.56%¥11.07 ¥12.62 ¥2.27 普通博文数据1404130¥18,033.55 17049235%0.04%¥106.08 ¥12.84 ¥36.65 九宫格数据1390673¥13,181.82 7792810%0.09%¥101.04 ¥9.13 ¥10.25 视频数据20330348896025002% 1.23%¥81.48 ¥24.05 ¥1.96BannerH5数据943412¥4,500.00 785785100%0.08%¥5.73 ¥4.77 ¥5.73 品速H5数据4534059¥23,000.00 69586958100%0.15%¥3.31 ¥5.07 ¥3.31消耗明细商城抽奖博文产品普通博文消耗：972.49导流率：0.04%cpm:11.6Cpc ：30.39产品抽奖博文其它博文账号分析•粉丝通后台投放账号以竞品账号和游戏账号为主，其投放效果较好。

联想社会化媒体营销专员小组面经验分享

联想社会化媒体营销专员小组面经验分享
职位类型：社会化媒体营销专员
面试地点：北京
招聘公司：联想
现在很多企业面试一面都采取群面形式，通过无领导小组讨论来考察大家的综合能力。

接下来我就来说说我应聘联想的社会化媒体营销专员岗位时的小组面过程~
当天下午小组面一共10个人，先是两分钟自我介绍加上抽topic演讲2分钟，我记得的topic有以下几个：
1.在一个小组里你通常扮演什么样的角色？为什么
2.很多年轻人长大后就独自离开父母居住，对于这个现象你怎么看
3.有人说孩子是父母的衍生品，你怎么看（大概意思哈）
4.说说你曾经向别人做出的一个建议。

包括当时的情况以及结果如何。

5.说说一次你主动做事的经历
接下来是无领导小组讨论，流程是20分钟讨论，然后5分钟派代表演讲。

我们组的题目是联想新出一款平板笔记本x，打算在网上推广市场知名度以及刺激消费者购买欲。

此款笔记本有几大特点：1.超级轻，只有285g；2.屏幕分辨
率高；3.价格1700；4.支持语音视频功能；5.官网发售。

任务是：在有限的预算内设计出可行的网上营销方案。

小组的朋友们都超级积极讨论的热火朝天，但是因为没有一个特定的领导，时间控制不是特别好。

hr姐姐淡定的拿出了平板电脑x，并表示此款就是将要推出的新款。

然后我们好像就忘记在面试了，一直问hr姐姐功能配置神马的。

算算面试总共4个小时，时间很长，但是身在其中倒没有觉得很久，总之面试过程还是很愉快的。

社会责任战略下联想集团的转型情况分析论文

社会责任战略下联想集团的转型情况分析论文社会责任战略下联想集团的转型情况分析论文编者按：本文主要从战略CSR理论与联想的转型；如何执行社会责任两个方面进行论述。

其中，主要包括：联想的行动体现了世界一流的CSR战略、联想集团赞助奥林匹克运动会，是典型的公益营销行动、公益营销只是一种初级阶段的CSR战略、企业对社会的影响，主要通过企业价值链上的运营活动产生、可以通过投资改善的社会因素，都是可以成为CSR的目标、企业应将遴选出的社会议题与商业战略整合在一起、企业往往需要资助非盈利组织具体执行、联想集团采用了面向社会征集公益行动方案的形式、选择最佳执行者、向其他捐资人宣传、改善执行者的绩效、企业通过CSR提升核心竞争力，获得竞争优势的长期持续改善、捐款是主要的手段等，具体材料请详见。

[摘要]战略企业社会责任理论是哈佛管理学大师波特等人提出的最新的企业社会责任理论。

理论的核心理念是企业执行社会责任应与自身业务紧密结合，利用专业优势提高执行效率和质量；并将执行社会责任与提高企业的长期竞争优势结合起来。

为此该理论还提出一系列执行原则。

本文结合联想集团的CSR转型，阐述了该理论的精髓。

[关键词]企业社会责任CSR战略2007年底，联想集团宣布2008年之后将不再作为奥运全球TOP 赞助商，取而代之的是“公益创投计划”，为初创和中小型的公益组织提供资金、管理、技术和人才支持，并为此专门设立了企业社会责任总监一职。

从奥运赞助商到公益组织赞助商，联想的企业社会责任（CSR）战略发生重大转型。

作为世界知名的跨国企业，联想的行动体现了世界一流的CSR战略，为中国企业的CSR管理提供了生动的教材。

一、战略CSR理论与联想的转型从转型前的战略来看，联想集团赞助奥林匹克运动会，是典型的公益营销行动。

然而哈佛管理学大师波特等提出的战略企业社会责任（CSR）理论认为，公益营销只是一种初级阶段的CSR战略，其影响的是公众注意而非社会环境；所改善的是企业声誉，而非竞争优势。

联想CSR项目媒体brief

企业级social传播方案0512V3.0

如何写一份乙方看得懂的brief

联想公司招聘英语作文

联想校招英语作文模板

联想企业进入国际市场策略分析(英文版)

英文介绍联想集团、The introduction of Lenovo in English

联想商用业务品牌宣贯资料

品牌Brief

联想 社会责任案例

联想面试英语自我介绍

brief范文

品牌Brief

联想介绍英文作文

联想业绩总结汇报模板英文

联想电脑的前景和企业文化英语作文

品牌Brief

20190828-Lenovo联想社交媒体投放结案报告

联想社会化媒体营销专员小组面经验分享

社会责任战略下联想集团的转型情况分析论文

联想社会责任案例