迪士尼公司案例研究

0.07
0.08 0.08 1.00
National Textile University
2
1 2
0.14
0.08 0.16 2.81
20
TOTAL
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IFE Matrix
Key Internal Factors Strength
Best entertainment place in the world Strong diversification Good image (Goodwill) Innovation (puppets to digital media)
Group Members
UMAR ALI HAMID AFZAL ZUBAIR SAEED
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Walt Disney Company
It’s not about just Disneyland….!
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History
1954: The company began television with Disneyland anthology series. 1955: The most successful series “The Mickey Mouse Club” began as well as the opening of new Disneyland Park in California.
1969: The Disney started its Educational films and materials.
1971: Walt Disney world Resort was opened with a Magic Kingdom and two hotels in Orland, Florida. 1982: Epcot Center was opened as part of Walt Disney World.
Weight 0.15 0.10
Rating 3 2
Weighted Score 0.45 0.20
0.08
0.04 0.03 0.10 0.12 0.05 0.10
4
1 2 3 4 3 3
0.32
0.04 0.06 0.30 0.48 0.15 0.30
Threats
Change in technology Unaffordable for middle and lower class Economic recession Stop physical growth of children Success in not predictable Security threat due to terrorism
• Disney/ABC Television Group • Walt Disney World Resort
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Mission Statement
Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, inovative and profitable entertainment experiences and related products in the world."
Get easy feedback through social network Acquire popular teams of different leagues.
History
1996: Disney Online launches Disney.com. Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998: ESPN magazine started as well as the opening of Animal Kingdom at The Disney World Resort. 2006: Disney unveiled Disney Xtreme Digital, a networking site aimed at children younger than 14 years of age.
Job opportunity Highly profitable for state Special offers for schools and tourists People get freshness on demand movie Sale of Hit Dramas DVDs Increase media network
1928: First time ever, the Mickey Mouse emerged as the cartoon in sound.
1932: Flowers and Trees, first full-color cartoon and first Academy Award winner. 1950: The first live action film “Treasure Island” was completed.
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1993: The Disney was awarded the franchise for a National Hockey League team, The Mighty Ducks of Anatheim. 1995: The Disney Channel started operation in UK.
15
Purposed Vision Statement
Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information.
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• Disney Toys
• Disney Press • Disney Publishing Worldwide • Disney Store
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Disney’s Corporate Structure
Media Networks
• ESPN • ABC Owned Television Stations Group • Internet Group • ABC Radio
Park and Resorts
• Disney Land Resorts • Tokyo Disney Resort • Disneyland Paris • Hong Kong Disneyland • Disney Cruise Line • Disney Vacation Club
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The Strategy-Formulation Analytical Framework
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External Factor Evaluation (EFE)
• Buena Vista Home
Entertainment • Disney Records • Buena Vista Records • Hollywood Records • Touchstone Pictures • Pixar Animation Studios • Disney Theatrical Group
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Location
Disney Resorts:
1. California 2. Florida 3. Tokyo 4. Hong Kong 5. Paris
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Disney’s Corporate Structure
The Walt-Disney Studios
• Walt-Disney Pictures • Miramax Films
Disney Consumer Products
• Disney Hard Lines • Disney Soft Lines
History
1991: Disney purchased The Discover magazine (the leading consumer science).
1992: The Paris Disneyland was opened in France.
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1983: Tokyo Disneyland, first international Disney theme park opened in Japan. 1988: At the Walt Disney World, Floridian Beach and Caribbean Beach Resort were opened. 1990: Disney moved towards Hollywood Pictures and acquiring Wrather corp. and television station KHJ.
5
HISTORY
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History
1923: Disney and his brother Roy arrived in California to sell “Alice Wonderland”. October 1923: Disney Brother Cartoon studio was founded. But in 1925 the name was changed to “Walt Disney Studio”.
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Proposed Mission Statement
The mission of Walt Disney company is to be one of the biggest and trusted producer of entertainment and information provider and committed to balancing environmental stewardship(to help) with its corporate innovative goals and operations by using advance technology in all brands throughout the world for individuals . 7/21/2015 National Textile University
Competitive Profile Matrix (CPM)
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Input Stage
Internal Factor Evaluation (IFE)
19
National Textile University
EFE Matrix
Key External Factors OPPORTUNITIES